{"version":"1.0","provider_name":"nesma","provider_url":"https:\/\/hyperlink-technology.com\/nesma","author_name":"nesma","author_url":"https:\/\/hyperlink-technology.com\/nesma\/author\/nesma-editor\/","title":"Purpose, Proposition and Positioning - nesma","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"p0jRMTBpp7\"><a href=\"https:\/\/hyperlink-technology.com\/nesma\/workshop_course\/purpose-proposition-and-positioning\/\">Purpose, Proposition and Positioning<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/hyperlink-technology.com\/nesma\/workshop_course\/purpose-proposition-and-positioning\/embed\/#?secret=p0jRMTBpp7\" width=\"600\" height=\"338\" title=\"&#8220;Purpose, Proposition and Positioning&#8221; &#8212; nesma\" data-secret=\"p0jRMTBpp7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/hyperlink-technology.com\/nesma\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/01\/Positioning-Workshop.png","thumbnail_width":585,"thumbnail_height":440,"description":"Our series of three practical workshops will identify why we need to take stock and how, and then why we should clearly identify and unlock our value and business purpose, proposition and positioning. This helps us to agree as a business what we are about, take our own employees on the same journey and ensure we have meaningful ways of sharing that purpose with all our stakeholders to optimise trust and commitment to us as a brand. We achieve this through developing effective narratives and storytelling.You can opt to do one, two or all three sessions depending on the skills you wish to develop."}