{"version":"1.0","provider_name":"nesma","provider_url":"https:\/\/hyperlink-technology.com\/nesma","author_name":"nesma","author_url":"https:\/\/hyperlink-technology.com\/nesma\/author\/nesma-editor\/","title":"Shifting perceptions of B2B - nesma","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"N6sqvjsRgB\"><a href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/shifting-perceptions-of-b2b\/\">Shifting perceptions of B2B<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/hyperlink-technology.com\/nesma\/event\/shifting-perceptions-of-b2b\/embed\/#?secret=N6sqvjsRgB\" width=\"600\" height=\"338\" title=\"&#8220;Shifting perceptions of B2B&#8221; &#8212; nesma\" data-secret=\"N6sqvjsRgB\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/hyperlink-technology.com\/nesma\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/05\/WEBEXP-Shifting-perceptions-of-B2B_1080x1080_TWITTER.jpg","thumbnail_width":2250,"thumbnail_height":2250,"description":"A people first approach to global marketing in an increasingly digital world - A free Webinar Express from CIMThe last year has required almost all businesses to pivot their plans, in turn demanding marketing teams to switch-up their strategies, often with an increased focus on people. Relationship marketing is often prioritised in B2B environments with exhibitions, conferences, networking and personal visits forming key activities of business development.\u00a0In this session, we\u2019ll explore how defence equipment provider Pearson Engineering, a business with reach across the globe, has re-created a focus on people without being able to localise physically and the lessons they\u2019ll take into an increasingly virtual world.\u00a0"}