Purpose

Enhance brand performance by recognising and rewarding your talent

Motivate and sustain engagement by encouraging a culture that recognises high performing employees and rewards those behaviours that bring the values and culture of the organisation to life. We look at how to create a recognition and rewards programme that inspires employees to realise the organisation’s mission and reinforce strategic objectives. Celebrated employees place the organisation in the public’s consciousness as a great place to work and do business with.

Create a thriving culture of employee engagement

Engaged employees are more likely to find a sense of belonging in an organisation where they are inspired to fulfil their full potential. High levels of employee engagement are linked with increased operational efficiency, lower wastage and reduced loss from theft and errors. The reality of employees actually ‘living the brand’ is dependent upon a strong commitment from the employee to the organisation that they feel is reciprocated. Engaged employees display team spirit contributing to a sense of purpose and identity in the marketplace by bringing the brand proposition to life.

Points are good because they stick into things

Join CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 25 February 2021. Every brand needs a point, a sharp definition of its purpose that will stick in people’s minds. It stands to reason that a brand-aligned behind a shared point will have a better chance of success than one that isn’t. However, can be can fiendishly hard to do!