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Narrative

How will you transform your storytelling?

December 3, 2018 by NESMA admin

Once upon a time… Many fairy stories start with this beginning and then go on to enthral us with tales about magic, the rivalry between good and evil and throw in a little ethical or moral understanding and we have a winning formula. With our own communications, we often fall into the trap of hitting …

Categories Uncategorized Tags Communications, Copywriting, Narrative, storytelling

Why you should use powerful stories

September 11, 2018 by NESMA admin

Why do you need more powerful narratives and stories to transform what you do? There’s a story of four bricklayers at work. The first says they are laying bricks. The second explains they are building a wall. The third celebrate they are building a cathedral. The fourth declared ‘I am building the house of God!’ Transform …

Categories Uncategorized Tags Narrative, powerful communications, Story Persona, storytelling

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