CIM

Getting from giving, CSR life lessons

CSR life lessons

Join CIM for another great webinar in the Webinar Express Series on Tuesday 25 August 2020. As a SME, should you be considering CSR? What are the demands personally and professionally? Is it all about giving or do you get something in return? Join Nicky Rudd from content marketing and PR agency Padua Communications as she takes you on her CSR journey. Nicky will be sharing what she has learnt from volunteering with Surrey Young Carers, City YMCA and other more regional community initiatives over the past decade. She will be offering some tips to highlight what you need to be aware of if you are thinking CSR is going to be included in your future plans as well as giving advice on getting the balance right personally and professionally. 

Covid-19 impact on the promotion of place and the role of destination marketing organisations

promotion of place

Join CIM for another great webinar in the Webinar Express Series on Thursday 10 September 2020.

Marketing Liverpool Director, Chris Brown, will outline the success of Marketing Liverpool and the factors that make it one of the best performing DMOs in the UK. Marketing Liverpool promotes the City Region as a global destination for visitors, conventions and investment and Chris will reflect on the implications of COVID 19 on their work.  Speaker: Chris Brown – Marketing Liverpool Director

More than 50 CIM Commendations

It is our aim to ensure every nesma student receives the best possible study experience and we are delighted to be rewarded for this by these commendations from the Chartered Institute of Marketing.

Positive sleep in the post-lockdown world

Join CIM for another great webinar in the Webinar Express Series on Thursday 13 August 2020. Millions of people suffered from insomnia before COVID19, and unfortunately, the pandemic has created a host of new challenges even for people who previously had no sleeping problems. Giles Watkins, author of ‘Positive Sleep’, explains why good quality sleep is so important for your health and productivity both personally and professionally. During the session he’ll draw on his previous challenges with insomnia and blend simple science with practical advice to help us learn how to sleep better and live better.

Driving consumer actions through brand interaction and experiences

Join CIM for another great webinar in the Webinar Express Series on Thursday 30 July 2020. As marketers, satisfying your customers today is not all that they demand; brands, it seems, must now delight them. Brands must now work harder than ever to get their customers to become emotionally involved. By interacting and engaging with their consumers, brands can form long-term emotional connections. 

Know your customer

Join CIM for another great webinar in the Webinar Express Series on Wednesday 15 July 2020. The need to understand your customer has never been greater. In this talk, Ian Miller, CEO of award winning digital agency, Crafted, will show how brands are using data and insight to drive better marketing. Expect tools and techniques to unlock a deeper understanding of customer behaviour, along with practical tips to turn it from insight into meaningful action. Ian will explain how knowing your customer can become your most powerful marketing tool.

Brand activation – March 31 – Cancelled

* This event has been cancelled.* Gerry Campbell, will explore how brands can ‘pull at the heart strings’ of their customers and how technology plays a huge part in creating that emotive campaign with CIM Scotland on 31 March.

Perfectly irrational – March 11

Angus Carbarns, Director of Strategy at UX consultancy We Are Engines, explores key psychological biases underpinning consumer decision-making and their impact on market research and strategy with CIM Scotland on 11 March.

CIM Marketing Excellence Awards 2020

The CIM Marketing Excellence Awards identify and celebrate outstanding marketing by organisations, teams and individuals. The awards recognise that high standards of quality and integrity are vital to the success of marketing, as well as rewarding the innovation delivered by marketers who are at the cutting-edge of their profession. Any organisation within the UK, regardless of size, sector or industry, as well as individuals, teams and agencies can enter the awards.