Professions are changing. In 2012 81 per cent of the professional bodies required full members to have a degree. By 2015 this had fallen to 36 per cent. Does it mean that standards are falling? Or is it a reflection of the different entry routes into a profession? Will the 36 per cent with degrees …
Yesterday the nesma team attended the CIM Northern Conference to explore the Northern Powerhouse and the challenges presented by Brexit. Here is a summary of the CIM report which was given to all delegates summing up the key challenges currently facing marketers in 2017; Brexit, the role of brands, GDPR, digital, customer engagement and skills shortages. Findings from …
“IT’S GREAT TO BE WORKING TOGETHER USING THE KNOWLEDGE WE GAINED AFTER WE MET ON THE DMI COURSE” Since meeting on a nesma course in 2014, Charlie Grabham, operations director at Solutions Recruitment, and Aimee Muirhead, marketing director at Narrative Integrated Communications, have continued to develop their professional relationship, creating a partnership between their two …
Why we think it could be money well spent… The new tax year brings a new levy. Not usually something to get excited about! As of today, employers with an annual pay bill in excess of £3 million will be required to pay the Apprenticeship Levy. If you’re an SME, chances are you won’t be …
Taking nesma training in-house to Gentoo Written in conjunction with the Gentoo communications team Gentoo is a housing association that owns and manages more than 29,000 homes. They are one of the largest employers in Sunderland and landlords in the North East. Focused on delivering an outstanding service to their customers and as a responsible …
Take a look at the NEW CIM Marketing Leadership Programme For experienced marketers, business owners and consultants who want to advance their leadership abilities and improve their strategic decision making. nesma was one of the first study centres to get a cohort started on this new Level 7 programme. Currently, we have students from a wide …
Inspirational stories from the North Easts leading ladies – 8/3/17 International Women’s day, a day to celebrate the inspiring social, economic, political and cultural milestones made by women’s across the globe. Yesterday I could not have been happier to spend it surrounded by a selection of the best and brightest women of the North East. The …
Deb Mullinder has been working with nesma for some time and now she’s about to start delivering the integrated communications module on CIM Professional Certificate in Marketing – Level 4. “What I love about this course is that it provides the learner with a very comprehensive grounding in all aspects of marketing. This is a great …
Meet Christine who works for Capita Local Government What is your job in a nutshell? My job is to ensure that the strategy and commercial aims of the company are totally aligned with its goals, promoting the business at both a regional and national level. It’s also very extensive covering everything from business development, bid …
Top 10 takeaway tips from #GetSociaGetMedia On Thursday 9 February I spent the day with some amazing people. I was at the #GetSocialGetMedia Conference at the Newcastle Falcons Stadium. It was promoted as a conference for learning and developing essential social media marketing skills for business, and it certainly met my expectations! Below are just …