nesma now has a total of 39 commendations received from CIM since 2013 for our delivery of marketing, communications and digital modules for CIM and CAM from Level 3 to Level 6. In February, as a Chartered Institute of Marketing (CIM) Study Centre, nesma celebrated the end of a successful term with 70 papers, eleven …
Do you collect information which could be used to have an unfair adverse effect on an individual if it was shared? With the development of digital platforms and devices, individuals may not even be aware information about them is being collected. For example their location, records of purchases or online activity which infers health status …
GDPR differs to DPA with increased mandatory regulations and more accountability. Every business needs to consider how the GDPR will affect them and to start planning for it now, as this is not a process that can be achieved overnight. GDPR legislates as to how businesses gather, use and retain personal data about individuals who …
GDPR is something that every company needs to take seriously, even if they think they will not directly be affected right now. The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) comes into place on 25 May 2018. It is the new regulation seeking to improve the security and transparency of data protection, replacing the …
Whether you recognise it or not, your organisation is marketing itself all day every day. The products and services you sell, the people you sell them to, the way you get them to market, the way you price them and ultimately the way you promote them all add up to one thing! Will people choose …
Today the Chartered Institute of Marketing (CIM) has announced the appointment of Veronica Swindale FCIM, as its new Vice Chair for the North East with responsibility for mid-level marketers. Awarded CIM Ambassador of the North in November 2017, Veronica is the leading light of nesma, a CIM Accredited Study Centre she set up in 2010 to …
Every marketer needs to keep on their toes in 2018! It’s going to be a volatile year, with GDPR coming into effect in May, the ongoing uncertainty of BREXIT and the constant pressure on consumer spending. At nesma we will be ensuring that the skills, qualifications and support networks that we offer will assist marketers …
nesma offers a wide range of study and training options for individuals and companies – from in-house marketing skills training to accredited qualifications, across the North East, Scotland and Cumbria. Here’s a selection of courses starting in 2018, Start a new CIM course in 2018 Keep up with the latest trends and marketing best practice. …
Veronica Swindale from North East based CIM Accredited Study Centre, nesma, is celebrating after being recognised as Ambassador of the Year at the 2017 CIM Northern Awards. Sponsored by The Marketing Trust and held in Manchester on Thursday 09 November, the CIM Northern Awards celebrated the insight, creativity and success of the Northern marketing industry, …
Whickham based Clare Wilson has been awarded CIM’s Studying Member of the Year award for the North East region. Clare, who achieved the highest marks in completing the CIM Diploma, is now a finalist in the Studying Member of the Year category in the CIM Northern Awards along with a candidate from the North West and …