It’s that time of year again! Our tutors and students worked their socks off to achieve another 97% pass rate and if we are lucky we get one of the CIM’s lovely letters of commendation. Well, it arrived this week and we’re all cock-a-hoop. We are delighted once again that the Awarding Body at The Chartered …
Here are Rebecca’s thoughts on her final session for the CIPR Foundation Award in Public Relations. This half-day was split into studying the ethical side of PR as a group, followed by tutorials with the tutors to go over our plans for our assignments individually. A study done by Cone Communications revealed these findings about how customers …
The CIPR Northern Conference is back on Friday 13 July and with only a few tickets remaining, you’ll need to book yours quickly. Join us at the Crowne Plaza in Newcastle from 9 am for an exciting programme of keynote speeches, debates and workshops, following the theme of ‘PR: The Art and Science of Engagement’. nesma …
Managing Director of nesma and Course Leader, Veronica Swindale has been confirmed as one of this year’s judges at the North East Marketing Awards. As a Chartered Marketer, Fellow and CIM Ambassador of the North, Veronica is the perfect choice for judging the huge wealth of talent that the North East has to offer. These …
We enroled our intern, Rebecca on the CIPR Foundation course. It is a 3-day course that defines the field and the scope of public relations. Here are Rebecca’s thoughts on day 2 of the course with tutor Debbie Sharratt. The average journalist receives approximately 300 press releases every day, and 79% decide whether or not they should …
I’ve just finished the Level 4 Marketing module and here’s what I’ve learnt! This term we’ve had students from a range of organisations studying on the CIM Certificate in Professional Marketing – Level 4 – Marketing Module including government body Homes England, Fabricom Offshore Services, Citygate and Intu Metrocentre. It’s been great to learn more about these …
Last week’s People Power event at St James’ Park in Newcastle was an excellent regional training and skills exhibition, which included the opportunity to hear from a variety of talented speakers throughout the day. My favourite seminar came from the second most capped rugby player in England and the Captain of the 2014 Women’s Six …
Ed Sheeran wasn’t the only main event at St James Park last week – I also had the privilege of being invited to speak at the People Power Event held on Wednesday 6 June. And if the name hasn’t even registered with you, let’s start at the beginning. You missed a regional training and skills …
CIPR Foundation Award in Public Relations: What I learnt on day one! The average consumer is exposed to around 10,000 advertisements and brand messages every single day. It does, however, take the average person between 7 and 20 times of being exposed to the same piece of content, before they take action on it. With …
7 Top Tips for Best Practice when Writing Digital Content 70% of a customer’s buying decision has already been made online before they have even contacted a company for the first time, meaning that what you post on social media and your website can be crucial for your business. Joanne Dolezal shared with us her …