Keep up to date by studying with our leading practitioners. The roots of true achievement lie in the will to become the best that you can become – Harold Taylor Whether you are looking to complete a CIM, DMI or CIPR qualification or participate in one of our specialist 1-day skills development courses Lucy is always on hand to …
Three ways of using customer journey mapping for marketing success Have you heard of customer journey mapping before? If you’ve never given it a try, it’s not only a fun exercise for your team that builds a great customer focus. It’s also an absolute goldmine of ideas for content, customer experience development and marketing strategy. …
Why do you need more powerful narratives and stories to transform what you do? There’s a story of four bricklayers at work. The first says they are laying bricks. The second explains they are building a wall. The third celebrate they are building a cathedral. The fourth declared ‘I am building the house of God!’ Transform …
What are the three barriers that stop us targeting our marketing for success? I want to grow my/our business, but I’m not sure where to start. If this sounds like you, take heart – you’re in an exclusive club of 95% of small business owners and marketers I talk to. In this post, I’ll address …
Having recently successfully delivered our first Consultancy module of the Level 7 CIM Marketing Leadership Programme and reading a range of current books around the subject, it seems timely to reflect on what it takes to be a successful marketing consultant. Consultancy isn’t for the faint-hearted. There is no guaranteed salary, and one of the …
All jobs require you to have communication, integration and presentation capabilities, as well as competence in the productivity tools that will help to facilitate this. With this in mind and in addition to offering a wide range of CIPR, CIM and DMI qualifications, nesma regularly run much shorter courses throughout the year. With one-day workshops …
We are absolutely over the moon that Deb Sharratt has been shortlisted for Outstanding Independent PR Practitioner, in the industry’s top awards in the region. We can’t wait for the PRide Awards dinner which will take place at The Biscuit Rooms in Newcastle on Friday 7 December, of which we are sponsors, to find out who …
For the past few months, I have been on the Santander University SME internship programme, working as the PR and Marketing Intern at nesma (North East Sales & Marketing Academy). My favourite part of the internship has been exhibiting and networking at various events across the North East. The first of these was the North …
nesma will start teaching the new CIPR Professional PR Diploma from September 2018 in our study centres in Newcastle, Edinburgh, Carlisle and Glasgow. This master’s level course will enable you to evaluate a wide range of PR concepts and techniques, as well as giving you the opportunity to apply these practices to your own sector …
Newcastle is in the middle of an 80-day celebration of the North of England’s pioneering spirit. Among other things, the programme is crammed full of innovation which got me thinking about where does marketing sit with innovation? According to Peter Drucker, “Business has only two functions – marketing and innovation”. The scary facts are that …