This month Veronica had a chat with Ashley Lowe, Health and Wellbeing Manager at Newcastle United Foundation about the ‘Be a Game Changer’ campaign she launched in February. So, what’s the basis of the ‘Be a Game Changer’ campaign? It was fully supported by Newcastle City Council and the Premier League, and its aim is to …
It’s that time of year again – after taking a year off, the Glastonbury Festival preparations are in full swing. One thing that never ceases to amaze us is the diversity of job titles, roles and responsibilities and some of the whacky and exciting things our students do! James Brennan, who studies the CIM Diploma in …
We’re so excited to be a part of the People Power event! It’s a unique opportunity to hear some great marketing speakers, brush up on your business skills and gain some really valuable CPD credits (6 in fact!). It is also a fantastic opportunity to try before you buy, as all the speakers in the Marketing …
A new qualification has been launched by The Chartered Institute of Public Relations (CIPR). nesma will be offering the new digital diploma alongside its other qualifications for PR professionals. It aims to provide a strategic understanding of social and digital communication. Taught at post-graduate level, the CIPR Specialist Diploma (Digital Communications) offers practitioners exposure to theoretical and practical digital …
Our marketing, digital and communications study centre goes from strength to strength with high pass rates and commendations from CIM on the quality of our teaching. In addition to nesma’s fantastic pass rate of 96% ranging from Level 3 to Level 7 successes, the Awarding Body at The Chartered Institute of Marketing (CIM) has commended North East Sales & …
Dan Kempin, Business Development Manager, ALE Offshore Services is one of our graduates from the CIM Marketing Leadership Programme, which is the CIM’s highest level qualification. Here’s what he said when we sent a note congratulating him on his achievement! It’s a weird feeling really, now it’s over. The funny thing is that I remember …
Are you missing out? Often when it comes to social media the main focus for a lot of businesses are Twitter and LinkedIn. However, not incorporating Instagram into your marketing strategy for 2019 would be a big mistake. As Instagram is an incredible storytelling tool that if handled correctly will help to create an emotional connection between consumers …
Meet Peter Cumiskey part of the Marketing Team at The Auckland Project, a visitor destination in Bishop Auckland. Tell us about your career journey so far? Shortly after graduating from university, I had a few internships including at Visit County Durham and New Writing North. My internship at New Writing North led to a part-time role …
Work with values? Isn’t that just soft? What we’ve learned is that the soft stuff and the hard stuff are becoming more intertwined. A company’s values – what it stands for, what it’s people believe in – are crucial to its competitive success. Indeed, values drive the business. Robert Hass, when CEO and Chairman of …
Do you have a business Instagram account that has been sitting dormant for months? Do you struggle to find strong visual posts? Don’t worry! Many businesses find it hard to create new and innovative content on social media. Often if you don’t have a dedicated social media manager within your company, platforms like Instagram are not seen as …