Calendar of Events
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1 event,
Use Google Analytics to make better marketing decisions
Use Google Analytics to make better marketing decisions
Enjoy this free Webinar Express series from CIM on 30 September 2021. There is so much data available in Google Analytics, it's hard to know where to start and what to focus on. This interactive session should help you feel more at home with the key metrics, and how to use them in conversations with clients or within a marketing team.
1 event,
CIPR North East PR Book Club
CIPR North East PR Book Club
Join CIPR North East PR for their second Book Club of the year with international communications expert & author David Gallagher.
1 event,
Latest trends in digital marketing 2021 – CIM Marketing Club
Latest trends in digital marketing 2021 – CIM Marketing Club
What is the CIM Marketing Club? The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners. In this highly practical session, award-winning author and speaker Daniel Rowles, will guide you through the latest trends in digital marketing. The session will cover topics like influencer marketing, latest trends in podcasting and video, as well the latest developments in social media. You’ll leave with tools and techniques you can take away and use straight away, and every attendee will be provided with the latest Digital Marketing Toolkit, a guide to the best free digital marketing tools.
1 event,
Advanced Storytelling
Advanced Storytelling
Enjoy this free Webinar Express series from CIM on 14 October 2021. Discover business storytelling techniques that allow you to make complex information more compelling, using proven methods from journalism, psychology and research on human behaviour; with one of these techniques proven to enhance your impact by 550%. Speaker: Richard Newman, Founder and CEO of UK Body Talk.
3 events,
Realise the power of your brand’s Values
Realise the power of your brand’s Values
These workshops will provide the insights and practical tools you need to transform your organisation, into a values-driven brand through engagement, recognition and reward. A toxic workplace culture will undermine brand value and adversely affect your reputation. These three 90-minute workshops are designed to help you cultivate a people powered brand. We explain the imperative for purpose driven brands that connect with their customers, employees and supply chain through a framework of clearly defined values.
Create a thriving culture of employee engagement
Create a thriving culture of employee engagement
These workshops will provide the insights and practical tools you need to transform your organisation, into a values-driven brand through engagement, recognition and reward. A toxic workplace culture will undermine brand value and adversely affect your reputation. These three 90-minute workshops are designed to help you cultivate a people powered brand. We explain the imperative for purpose driven brands that connect with their customers, employees and supply chain through a framework of clearly defined values.
Enhance brand performance by recognising and rewarding your talent
Enhance brand performance by recognising and rewarding your talent
These workshops will provide the insights and practical tools you need to transform your organisation, into a values-driven brand through engagement, recognition and reward. A toxic workplace culture will undermine brand value and adversely affect your reputation. These three 90-minute workshops are designed to help you cultivate a people powered brand. We explain the imperative for purpose driven brands that connect with their customers, employees and supply chain through a framework of clearly defined values.
1 event,
Marketing a sustainable food business: Mackie’s of Scotland
Marketing a sustainable food business: Mackie’s of Scotland
Enjoy this free Webinar Express series from CIM on 27 October 2021. Sustainability has fast become a basic necessity within business amidst a growing need to be environmentally friendly. While the idea of sustainable business is an attractive prospect; implementing the model and knowing how to shout about it comes with its challenges. This interactive session should help you understand the complexities of marketing a sustainable business through the viewpoint of one of the UK’s most committed climate-positive brands.