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Driving competitive advantage through sustainability
Driving competitive advantage through sustainability
Join CIM for another great Webinar Express on Tuesday 30 March 2021.
With sustainability on almost every corporate agenda, brands are increasingly reframing what they do to establish their role in the world. In this webinar we’ll discuss the drivers of sustainability and how and why marketers should embrace it, to differentiate from competitors and achieve responsible, sustainable and profitable growth.
In this session, we’ll look at how to translate data into insight, how to ensure that this insight is actionable and how we can utilise insight in our marketing strategies.
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The five competencies for standing out in a sea of sameness
The five competencies for standing out in a sea of sameness
Find out the five key competencies marketing leaders need to help them stand out in this CIM Webinar Express on Thursday 8 April.
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The science of storytelling
The science of storytelling
Join CIM for another great Webinar Express on Tuesday 13 April 2021.
Transform your results and increase your influence through advanced business storytelling strategies. In this session Richard Newman from UK Bodytalk will explain strategies you can use to captivate your clients, team and stakeholders, so that you compel them to listen and dramatically increase your business results.
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Campaign effectiveness and advertising research
Campaign effectiveness and advertising research
These practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We’ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand’s health.
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Expressing your personal brand at work
Expressing your personal brand at work
Join CIM for another great Webinar in the Graduate Gateway Club series on Wednesday 21 April 2021.
Articulate your value, develop your brand story, and shine! How do we communicate our worth in the workplace? How do we convey the important work we do and achieve the recognition we deserve?
This session shares valuable tools and mindset shifts to help you move ahead with confidence, shoring up your foundations with the understanding that you’re putting your best foot forward and presenting yourself as a person of influence and value.
5 reasons why you should look at your marketing differently
5 reasons why you should look at your marketing differently
Behaviours and markets have shifted, making us step back to ensure our marketing reflects these changes. Veronica Swindale, MD of nesma, will be challenging you with five reasons why we should be looking differently at our marketing right now.