Calendar of Events
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1 event,
Principles of Great Copywriting – Postponed
This highly interactive and popular course will take you through the fundamentals of good copywriting and alert you to some of the common pitfalls. As well as coming away with a checklist of best-practice tips, you will get to analyse the devices and strategies that writers use and see at first-hand how they adapt their copy for different audiences.
1 event,
Strategic Marketing Planning 5-day Programme
Strategic Marketing Planning 5-day Programme
This is a five-day programme over six weeks in March-April 2020 starting on 18 March which will guide you through the preparation of a Strategic Marketing Plan for your scale-up business.
1 event,
Start a CIPR qualification
Start a CIPR qualification
Join our CIPR tutors (who also happen to be CIPR North East Committee members) for an informal drop-in lunchtime session on Wednesday 8th July between 12.30pm and 1.30pm to discover where a CIPR qualification can take you this year!
2 events,
North East Expo Live
North East Expo Live
Why not join us at North East Expo Live on Wednesday 15 July 2020. It is an online half-day event to bring together North East businesses to showcase virtually what the North East has to offer - Pop into our virtual booth for a chat!
Know your customer
Know your customer
Join CIM for another great webinar in the Webinar Express Series on Wednesday 15 July 2020. The need to understand your customer has never been greater. In this talk, Ian Miller, CEO of award winning digital agency, Crafted, will show how brands are using data and insight to drive better marketing. Expect tools and techniques to unlock a deeper understanding of customer behaviour, along with practical tips to turn it from insight into meaningful action. Ian will explain how knowing your customer can become your most powerful marketing tool.
1 event,
Driving consumer actions through brand interaction and experiences
Driving consumer actions through brand interaction and experiences
Join CIM for another great webinar in the Webinar Express Series on Thursday 30 July 2020. As marketers, satisfying your customers today is not all that they demand; brands, it seems, must now delight them. Brands must now work harder than ever to get their customers to become emotionally involved. By interacting and engaging with their consumers, brands can form long-term emotional connections.