This course is ideal for marketing professionals whose responsibilities include PR writing and internal communications. Featuring a series of enjoyable and enlightening hands-on exercises, delegates discover how to produce compelling copy that helps promote and protect your reputation.
This highly interactive and popular course will take you through the fundamentals of good copywriting and alert you to some of the common pitfalls. As well as coming away with a checklist of best-practice tips, you will get to analyse the devices and strategies that writers use and see at first-hand how they adapt their copy for different audiences.
This is a five-day programme over six weeks in March-April 2020 starting on 18 March which will guide you through the preparation of a Strategic Marketing Plan for your scale-up business.