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DTSTART;TZID=UTC:20210415T100000
DTEND;TZID=UTC:20210415T113000
DTSTAMP:20260408T124022
CREATED:20210215T144856Z
LAST-MODIFIED:20210215T151517Z
UID:9231-1618480800-1618486200@hyperlink-technology.com
SUMMARY:Campaign effectiveness and advertising research
DESCRIPTION:Embedding insight into your business\nThese practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We’ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick\, how to use audience and customer insight to see through the eyes of those using your brand\, product or service and the importance of tracking your brand’s health. \nCourse Structure \nThis is a bite-sized 90-minute practical virtual session. \nIt will cover;\nAdvertising is all around us\, and undergoing a huge evolution\, from personalised advertising to programmatic and the rise of digital\, advertisers have never had so much opportunity. But\, how to we measure the impact of campaigns on target audiences and make sure we’re getting the most from our campaigns using research? \n\nWhy do we advertise\, and how do we decide if a campaign has had the desired impact?\nCore campaign effectiveness methodologies – how do they work\, what do you get and what should you consider?\nHow to decide which method is right for you!\nPre creative testing – put your creatives to the test\nSome real-life examples of advertising research\n\nThis is one of three workshops happening on the same day delivered by Phoebe Casey-Miller – The themes build during each workshop\, however\, you can opt for all three or choose the one that fits your priority learning need.
URL:https://hyperlink-technology.com/nesma/event/campaign-effectiveness-and-advertising-research/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/12/Market-research-2-A.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210413T130000
DTEND;TZID=UTC:20210413T140000
DTSTAMP:20260408T124022
CREATED:20210312T121606Z
LAST-MODIFIED:20210312T121606Z
UID:9327-1618318800-1618322400@hyperlink-technology.com
SUMMARY:The science of storytelling
DESCRIPTION:Join CIM for another great Webinar Express on Tuesday 13 April 2021.\n\n\nTransform your results and increase your influence through advanced business storytelling strategies.\n\nIn this session Richard Newman from UK Bodytalk will explain strategies you can use to captivate your clients\, team and stakeholders\, so that you compel them to listen and dramatically increase your business results.\nYou will discover how to:\n\n• Make your ideas more persuasive and memorable\n• Turn complex information into concise and compelling messages\n• Motivate people to act when you speak\n• Learn how to use these strategies for sales pitches\, emails\, and virtual meetings\, to boost your personal influence\n\nSpeaker: Richard Newman\, Founder & CEO of UK Body Talk\n\nRichard Newman is an award-winning expert in communication\, storytelling and influence. Richard’s team have trained 80\,000 people across 46 countries to increase their business results. His team at UK Body Talk helped one engineering company win over £1.2 billion in new government contracts in one year by improving the way they communicate\, winning 100% of the work they bid for. He is regularly featured on BBC London Radio and TV\, discussing the communication styles of leaders. He has also been featured on SKY TV\, in the Daily Telegraph\, The Guardian and Forbes Magazine. Richard also won the most coveted award in speechwriting\, the Cicero Grand Prize Award for Best Speechwriter.\n\nThe webinar is kindly hosted by CIM East of England and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.\n\nTo register for this webinar please click here.
URL:https://hyperlink-technology.com/nesma/event/the-science-of-storytelling/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/03/CIM-Webinar-Express-Storytelling.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210408T130000
DTEND;TZID=UTC:20210408T140000
DTSTAMP:20260408T124022
CREATED:20210406T113206Z
LAST-MODIFIED:20210406T113349Z
UID:9395-1617886800-1617890400@hyperlink-technology.com
SUMMARY:The five competencies for standing out in a sea of sameness
DESCRIPTION:A free Webinar Express from CIM\nJoin Dr Simon Kelly\, co-author of Standout Marketing: How to differentiate your organisation in a sea of sameness\, to discover the five key competencies marketing leaders need to stand out. \nThrough in-depth research the authors discovered that many organisations said the same things to prospective customers\, leaving customers swimming in a ‘sea of sameness’ making choice difficult and leading to lost sales. Through their research the authors unearthed the five key competencies marketing leaders need to help them stand out. \nSpeaker:- Dr Simon Kelly\n\nSimon is a lecturer in Marketing and Sales at York Management School and co-author of two books: Standout Marketing: How to differentiate your organisation in a sea of sameness and Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions. \nThe webinar is kindly hosted by CIM Yorkshire and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. \nIf you have any questions regarding the event please use the contact details provided.
URL:https://hyperlink-technology.com/nesma/event/the-five-competencies-for-standing-out-in-a-sea-of-sameness/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/3.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210330T130000
DTEND;TZID=UTC:20210330T140000
DTSTAMP:20260408T124022
CREATED:20210312T120811Z
LAST-MODIFIED:20210312T120811Z
UID:9324-1617109200-1617112800@hyperlink-technology.com
SUMMARY:Driving competitive advantage through sustainability
DESCRIPTION:Join CIM for another great Webinar Express on Tuesday 30 March 2021.\n\nWith sustainability on almost every corporate agenda\, brands are increasingly reframing what they do to establish their role in the world. In this webinar we’ll discuss the drivers of sustainability and how and why marketers should embrace it\, to differentiate from competitors and achieve responsible\, sustainable and profitable growth.\n\nSpeaker:- Alex Glen\, Director of Catalystic Consulting \n\nAlex is Director of Catalystic Consulting\, a marketing consultancy focused on driving brand growth through strategies that benefit the health and sustainability of people and our Planet. He’s worked in FMCG marketing on brands such as Weetabix\, Cravendale\, Lemsip and recently as Marketing Director at Quorn.\n\nThe webinar is kindly hosted by CIM Midlands and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.\n\nTo register for this webinar please click here.\n\n\nInformation on how to join\, along with the link\, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Tuesday 30 March please let CIM know as soon as possible.
URL:https://hyperlink-technology.com/nesma/event/driving-competitive-advantage-through-sustainability/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/03/CIM-Webinar-Express-Sustainability.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210325T121500
DTEND;TZID=UTC:20210325T133000
DTSTAMP:20260408T124022
CREATED:20210224T170455Z
LAST-MODIFIED:20210224T170456Z
UID:9291-1616674500-1616679000@hyperlink-technology.com
SUMMARY:Data Skills: Making PR Count (Part 1)
DESCRIPTION:COMMS BEYOND COVID is a new series of events by CIPR North East focusing on the professional skills we need for success in a post-COVID world. \nThe ability to analyse data – whether it comes from numbers or words – and understand the insights\, is vital in any industry\, including Public Relations. Being a data-led PR is about being trusted to interrogate statistical data to support organisations. \nData-led decision-making\, evidence-based strategies\, and the ability to present and communicate a large amount of information to audiences effectively are crucial to success. \nCommunication professionals can bring data to life in meaningful ways; storytelling with data to raise awareness of important trends and changing behaviours and attitudes. \nBut do you have the capabilities to interrogate the data? \nData skills will be even more crucial for success in a post-COVID world. At this event\, you will hear from professionals with hints and tips to make data count.
URL:https://hyperlink-technology.com/nesma/event/data-skills/
LOCATION:Online\, United Kingdom
CATEGORIES:CIPR
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/02/CIPR-Data-web.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210324T130000
DTEND;TZID=UTC:20210324T134500
DTSTAMP:20260408T124022
CREATED:20210224T172117Z
LAST-MODIFIED:20210224T172143Z
UID:9296-1616590800-1616593500@hyperlink-technology.com
SUMMARY:PR Live@Home
DESCRIPTION:Join CIPR North East for their PR Live@Home for their next lunchtime session.\nIt’s a regular informal drop-in event on Zoom to keep you networking with PRs across the North East. \nYou’ll find a great mix of people with who you can ask for recommendations\, share ideas and celebrate successes. \nIt is hosted by Kate Vogelsang & other members of the CIPR North East committee. \nAs it’s available via video or audio – you can join them from the office\, home or commute – you can even catch up on a lunchtime walk or listen and chat whilst you are making your lunch or enjoying a cuppa. \nIt’s an informal event that is free and open to CIPR Members only. \n 
URL:https://hyperlink-technology.com/nesma/event/pr-livehome/
LOCATION:Online\, United Kingdom
CATEGORIES:CIPR
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/02/CIPR-SOCIAL-web.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210318T183000
DTEND;TZID=UTC:20210318T193000
DTSTAMP:20260408T124022
CREATED:20210121T110943Z
LAST-MODIFIED:20210121T110943Z
UID:9165-1616092200-1616095800@hyperlink-technology.com
SUMMARY:Developing customer insight to drive marketing strategy
DESCRIPTION:Join CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 18 March 2021.\n\n\n\n\n\nThis webinar is part of our Graduate Gateway Marketing Club series of events.\n\nIn this session\, we’ll look at how to translate data into insight\, how to ensure that this insight is actionable and how we can utilise insight in our marketing strategies.\n\n\n\n\nSpeaker: Abigail Dixon\n\n\n\n\n\nAbigail is the founder and director of award-winning strategy and capability consultancy Labyrinth Marketing. She is also podcast host and author of ‘The Whole Marketer’ (published in April 2021). She has over 20 years’ experience in developing and implementing long-term strategic plans for many household brands across multiple markets and sectors.\n\nHer approach is to empower marketers to deliver an insight-based strategic planning process with their organisation and cross-functional teams to deliver in-market success. Abigail will share her own best practice experiences to help you harness the commercial benefits of customer insight.\n\n\nThis is the third of four CIM Graduate Gateway Marketing Club online events planned for this academic year.\n\nWhat is the CIM Graduate Gateway Marketing Club?\nFor the past three years leading universities across the south of the UK have collaborated with the CIM to run a programme of on campus practitioner led events for marketing students and marketers alike. This year we will be running UK-wide Marketing Club events online.\n\n\n\n\n\nThe webinar will last about an hour and is inclusive of a live Q&A session after the presentation. \nIf you would like to register and attend the webinar please do so by clicking here. \nInformation on how to join\, along with the link\, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Thursday 18 March please let CIM know as soon as possible.
URL:https://hyperlink-technology.com/nesma/event/developing-customer-insight-to-drive-marketing-strategy/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/01/GG-Marketing-Club-Developing-customer-insight_400x300_WEBSITE.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210225T183000
DTEND;TZID=UTC:20210225T193000
DTSTAMP:20260408T124022
CREATED:20210121T110150Z
LAST-MODIFIED:20210216T224623Z
UID:9162-1614277800-1614281400@hyperlink-technology.com
SUMMARY:Points are good because they stick into things
DESCRIPTION:Join CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 25 February 2021.\nEvery brand needs a point\, a sharp definition of its purpose that will stick in people’s minds. It stands to reason that a brand-aligned behind a shared point will have a better chance of success than one that isn’t. However\, this means making a choice about what that one point is\, and that can be can fiendishly hard to do. A brand strategy can do this. \nThis session will introduce what a brand strategy is (and what it isn’t)\, how it delivers financial value to an organisation\, the key elements that make up a brand strategy\, the role it plays in shaping the brand\, the need to engage the whole organisation in its development and how it can fit into the broader marketing and planning process. \nBased on the Brand Arrow®\, a planning tool covered in Bruce M Mckinnon’s award-winning book ‘What’s Your Point?’\, it will cover the four of the core building blocks of any brand strategy: \n\nVision – defining where the brand wants to head to and the barriers and drivers to reaching it\nPositioning – describing what is at the heart of the brand\, what makes it unique in the market\nProposition – capturing that positioning in a way that engages firstly your team and secondly your customers\nValues – defining the character of the brand to act as a benchmark for both the team and the brand’s customers\n\nBruce will also explore the tangible deliverables a brand strategy can provide including: \n\nElevator pitch – a sentence that defines the problem that all its customers are facing\, and a sentence then defines how the brand will solve that problem\nKey messaging – the 5 most powerful messages that ensure the brand is using consistent and correct copy across all its communications channels\nBrand name – using the brand strategy as a tool to first ensure the brand name reflects its direction and if required the development of a new or evolved brand name\n\nAt the end of the session\, delegates will all have a good idea of how brand strategy can add both strategic and practical value to any organisation. \nSpeaker: Bruce M Mckinnon \nBruce has worked in brand marketing for 30 years and passionately believes the right brand strategy is the most effective tool a client has to deliver its point. In 2009\, he founded the specialist brand strategy practice The Brand Arrow and has since delivered over 70 assignments in Europe and North America in a variety of sectors including artificial intelligence\, legal tech\, financial services\, food and drink\, real estate\, and software. \nIn 2019 Bruce published What’s Your Point? containing the proprietary Brand Arrow framework\, winning silver at the US Business Book Awards (Axiom). \nBruce regularly speaks on the subject of brand at conferences\, business schools\, facilitates workshops\, and has been invited to speak at both CIM Marketing Club and annual CIM Tutor Conferences. He holds an MBA from Cranfield School of Management and the CIM Post Graduate Diploma in Marketing. \nBruce’s book What’s Your Point? is currently on offer in the CIM bookshop. \nThis is the second of four CIM Graduate Gateway Marketing Club online events planned for this academic year. \nWhat is the CIM Graduate Gateway Marketing Club? \nFor the past three years leading universities across the south of the UK have collaborated with the CIM to run a programme of on-campus practitioner-led events for marketing students and marketers alike. This year we will be running UK-wide Marketing Club events online. \nThe webinar will last about an hour and is inclusive of a live Q&A session after the presentation. \nInformation on how to join\, along with the link\, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Thursday 25 February please let CIM know as soon as possible.
URL:https://hyperlink-technology.com/nesma/event/points-are-good-because-they-stick-into-things/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/01/GG-Marketing-Club-Points-are-good_400x300_WEBSITE.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210223T130000
DTEND;TZID=UTC:20210223T140000
DTSTAMP:20260408T124022
CREATED:20210216T152503Z
LAST-MODIFIED:20210216T223749Z
UID:9252-1614085200-1614088800@hyperlink-technology.com
SUMMARY:Sharing Scotland's Stories
DESCRIPTION:Join CIM for another great Webinar Express on Tuesday 23 February 2021.\nWith fierce international competition\, how does a small country like Scotland get itself noticed and make a name for itself? Through collaboration\, agility\, and the ability to be bold. In this talk\, Cat shares her experience working across national organisations to share Scotland’s stories with the world. \nSpeaker:- Cat Leaver\, Head of Brand at VisitScotland \nCat is a strategic marketing leader with experience across traditional and digital channels\, complex stakeholder management and a track record of delivering results in both agency and client-side environments. She heads up global brand for VisitScotland and holds a non-executive board position for CodeClan – Scotland’s national digital skills academy – and an advisory board position for City Nation Place. \nIn 2018\, Cat was brought in to lead on the exciting cross-agency initiative Brand Scotland\, setting out a bold new strategy for Scotland and to work across national organisations to establish a team of talent\, a digital infrastructure and a platform which set out to build Scotland’s international profile and reputation as a choice destination in which to live\, work\, study\, visit and do business. Over the past few years\, this team has delivered the award-winning Scotland Is Now platform\, establishing Scotland as one of the top five most admired place brands in the world by the Anholt-Ipsos City Nation Place survey in April 2020. \nFormerly\, heading up strategy and marketing at After Digital for seven years\, Cat led teams in offices across the UK working with prestigious clients EDF Energy\, the BBC\, Deliveroo\, Macdonald Hotels\, Chase Distillery and London Philharmonic Orchestra. She is one of five who ran TEDxGlasgow (a non-profit organisation in Scotland)\, building it to the most established TEDx organisation in Europe\, and coordinating a yearly conference that brought world-class speakers to the stage. In 2018\, they welcomed over 4\,400 attendees to the SEC Armadillo in Glasgow over two day-long events\, hosted the first TEDxYouth event in Scotland and achieved over 10 million views of their talks online. \nThe webinar is kindly hosted by CIM Scotland and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. 
URL:https://hyperlink-technology.com/nesma/event/sharing-scotlands-stories/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning,Scotland
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/02/WEB.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210216T130000
DTEND;TZID=UTC:20210216T140000
DTSTAMP:20260408T124022
CREATED:20210121T105255Z
LAST-MODIFIED:20210121T105255Z
UID:9159-1613480400-1613484000@hyperlink-technology.com
SUMMARY:Focusing your marketing strategy on recovery and growth
DESCRIPTION:Join CIM for another great webinar in the Webinar Express Series on Tuesday 16 February 2021.\n\n\nThe coronavirus pandemic has elevated the relevance of reputation and relationships in marketing. Over the past year\, businesses with a clear vision and purpose have stood out\, while those who have failed to act responsibly have been exposed.  \n\nBut the seemingly unending uncertainty has made it challenging for marketers to know what they should be doing\, both tactically and in terms of implementing or redefining marketing strategies. In this webinar\, strategic marketing consultants Jade Tambini and Georgina Lewindon\, together with data and analytics consultant Sameer Rahman\, will answer some of the pertinent questions at the forefront of marketing professionals’ minds. Drawing on their versatile combined experience\, they’ll provide practical advice for how to position your marketing strategy over the next few months to enable your business to recover and grow.\n\nThis session will provide guidance to address the following questions:\n\n• How do we build on our brand to help it stand out?\n• How can we improve our employer brand?\n• What should we do about rebranding or launching a new brand?\n• How can we understand our customers’ changing behaviour and thoughts?\n• How can we define realistic objectives for post Covid-19?\n• What should we be spending on marketing right now?\n• How do we pivot our business and proposition in line with these trends?\n• How can we look at the market\, consumer and internal data to define our business for the future?\n• Which data we should be looking at and where is it available?\n\n\n\n\nSpeakers: Jade Tambini\, Georgina Lewindon and Sameer Rahman.\n\nJade Tambini is the owner of Tambini Marketing\, a marketing consultancy focused on results. An award-winning professionally qualified CIM marketer with 16 years’ experience\, Jade’s professional experience includes running an international marketing department as Head of Marketing for FTSE 100 company DS Smith Plc and has worked for a variety of businesses up to Director level.\n\nJade has extensive experience in brand and marketing strategy\, leading and implementing large scale rebrands and brand positioning projects. She was also previously Chair of The Chartered Institute of Marketing Wales Board.\n\nGeorgina Lewindon is the owner of Glew Marketing\, a strategic marketing consultancy which helps small businesses develop a more structured and integrated approach to their marketing. A CIM qualified Chartered Marketer with a research-based masters degree\, she has 16 years of experience building and managing marketing functions across a diverse range of industries and sectors.\n\nGeorgina’s past experience saw her responsible for strategic marketing\, brand development\, stakeholder engagement\, communications and event management for a variety of organisations including the internationally renowned Law School at Cardiff University. She is also a member of the CIM Wales Board.\n\nSameer Rahman – Head in data\, heart in marketing; is the best way to describe Sameer. Voted by Data IQ as Top 100 Data leaders and influencers in the UK in 2020. Sameer is a business leader who uses data as the lynchpin and key asset to drive organisational growth\, and who uses the art of leveraging data to do something meaningfully different in the market. A visionary data and insight leader with experience of influencing business practices at all levels\, right from improving campaign performance\, increasing customer lifetime value\, uncovering new market opportunities to using data to disrupt business models. Sameer champions data and analytics democratisation across organisations and is an automation expert having led analytics automation in the form of auto machine learning\, data preparation and auto visualisation of reporting.\n\nThrough the application of data science\, Sameer has helped optimize marketing budgets in excess of £80m\, identified new market opportunities\, developed product portfolios and changed business culture to more data-led and informed decision making. One of the very early adopters of augmented analytics and machine learning technologies using it to reshape business practice. Sameer is a thought leader\, published international author on predictive modelling\, prominent blogger and conference speaker on various data science related topics.\n\n\n\n\nThe webinar is kindly hosted by the CIM Wales and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.   \nIf you would like to register and attend the webinar please do so by clicking here. \nInformation on how to join\, along with the link\, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Tuesday 16 February please let CIM know as soon as possible.
URL:https://hyperlink-technology.com/nesma/event/focusing-your-marketing-strategy-on-recovery-and-growth/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/01/WEBEXPRESS_Recovery-and-Growth_400x300_WEBSITE-TILE.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210211T130000
DTEND;TZID=UTC:20210211T140000
DTSTAMP:20260408T124022
CREATED:20210120T153133Z
LAST-MODIFIED:20210126T125750Z
UID:9147-1613048400-1613052000@hyperlink-technology.com
SUMMARY:The darker side of nudging
DESCRIPTION:Join CIM for another great webinar in the Webinar Express Series on Thursday 11 February 2021.\nThe darker side of nudging – when the ends don’t justify the means…\nCharity and social marketers\, behaviour change practitioners and social policy campaigners do good\, well that’s their aim. Supported by clear objectives\, detailed policies\, defined behavioural outcomes and ethical codes of conduct\, the choice of marketing techniques should be straightforward. \nBut certain tactics often used in commercial environments have triggered debate\, particularly when used in not-for-profit contexts. For example\, greater digital automation and AI algorithms (meaning the absence of human decision-making) may cause messages to be re-targeted to vulnerable or inappropriate audiences. Or the use of ‘urgency messaging’\, tapping into scarcity bias\, to manipulate an action. We may consider that our messages are just sensibly framed (copywritten) or that we’ve made good use of anchoring or defaults to encourage larger donations or more sign-ups\, but if these are primarily ‘reactive’ decisions rather than ‘reasoned’ decisions\, are we being deceptive by exploiting certain susceptibilities? When is a choice not a choice? And is transparency a pre-requisite? \nThe ethical arguments can be nuanced and the ‘ends justify the means’ argument cannot be applied in all circumstances. This session will explore the following: \n\n\n\n\nWhich tactics should we be worried about\nWhich techniques might be considered unethical and which cognitive biases are they tapping into\nExamples from the non-profit sector\, calling out the sludgers\nHow to sense check your influencing strategy and which frameworks can help\nWays we can influence and persuade with integrity\nGoing forward – how can we support one another without judgement and in our clients and supporters’ best interests\n\nOr as Good Ol’ King Wenceslas might have said…“Dear do-gooders\, please do good goodly or the good you do won’t be too good.” \nIn this presentation\, Gordon Seabright will share the lessons learned from a career centred on turnaround and transformation; what worked\, what didn’t\, and what insights are relevant to anyone guiding their organisation through a period of essential change. \nLiz Barnes\, Vice-Chair of the CIM Charity and Social Marketing Group\, Behavioural Scientist and Marketer\, will share her insights from her work in social marketing\, customer experience and the third sector where she has seen behaviour change techniques applied for good and learned from the bad. \nThe webinar is kindly hosted by the CIM Charity and Social Marketing Group and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. \nInformation on how to join\, along with the link\, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Thursday 11 February please let CIM know as soon as possible.
URL:https://hyperlink-technology.com/nesma/event/the-darker-side-of-nudging/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/01/WEBEXP-The-darker-side-of-nudging_400x300_WEBSITE.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210126T130000
DTEND;TZID=UTC:20210126T140000
DTSTAMP:20260408T124022
CREATED:20201110T132222Z
LAST-MODIFIED:20201110T155441Z
UID:8848-1611666000-1611669600@hyperlink-technology.com
SUMMARY:Leading through turnaround and transformation
DESCRIPTION:Join CIM for another great webinar in the Webinar Express Series on Tuesday 26 January 2021.\n\nFew places illustrate the possibility of transformation in the most unpromising of circumstances as the Eden Project. The way a post-industrial landscape in the poorest part of the UK’s poorest county was turned into an iconic destination\, educational charity and environmental inspiration shows what can be achieved working as a community and in harmony with nature. A worked out clay pit near St Austell in Cornwall is now a beacon of biodiversity and environmental optimism\, welcoming over a million visitors a year\, supporting thousands of jobs and inspiring successor projects around the world.\n\nHowever Eden’s journey was not always smooth\, and near failure in 2012-2013 brought about the need for a second transformation. The subsequent turnaround story carries lessons for organisations and brands seeking routes through difficult times\, from the three phases of recovery (financial\, reputational\, and psychological) to the need for 21st century leadership. Humility\, decency\, authenticity\, kindness and an intolerance of hierarchies were the foundations on which the turnaround was built\, along with the application of the old-fashioned virtues of focus and relentlessness. It’s the commitment to rebuilding the core proposition that\, over time\, has provided the opportunity for the brand to be extended and for new ventures to be launched. Those lessons are now being applied to a start-up\, the Creative Land Trust\, which seeks to bring about a transformation in the arts sector\, first in London and then beyond. Faced with the problem of creatives being priced out of the very city they have made vibrant and prosperous\, the Trust is developing a new model for the sector\, blending funding streams to work with the grain of the market to provide a permanent solution for the benefit of all. This combination of charity and commercialism is the basis not only of the future success of the Creative Land Trust\, but of past challenges such as the modernisation of the Royal Horticultural Society.\n\nIn this presentation\, Gordon Seabright will share the lessons learned from a career centred on turnaround and transformation; what worked\, what didn’t\, and what insights are relevant to anyone guiding their organisation through a period of essential change.\n\nSpeaker: Gordon Seabright.\nGordon has been leading cultural and environmental charities for the past decade. Since early 2020 he has been Chief Executive of the Creative Land Trust\, a new charity established to reverse the loss of artists and creatives from London. Before that he was Chief Executive of the world famous Eden Project\, following periods at the helm of the National Cycling Charity and the Royal Horticultural Society and senior posts at English Heritage\, WH Smith and Waterstones Booksellers. He also serves as a trustee/NED of a number of environmental\, international development and community organisations.\n\n\n\nThe webinar is kindly hosted by the CIM South West and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.  \nIf you would like to register and attend the webinar please do so by clicking here. \nInformation on how to join\, along with the link\, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Tuesday 26 January please let CIM know as soon as possible.
URL:https://hyperlink-technology.com/nesma/event/leading-through-turnaround-and-transformation/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/11/WEBEXPRESS_Leading-through-turnaround-and-transformation.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210113T190000
DTEND;TZID=UTC:20210113T200000
DTSTAMP:20260408T124022
CREATED:20201125T122612Z
LAST-MODIFIED:20201125T145739Z
UID:8941-1610564400-1610568000@hyperlink-technology.com
SUMMARY:CIPR North East PR Book Club
DESCRIPTION:CIPR North East PR Book Club\nAward-winning author Amanda Coleman will discuss her book Crisis Communication Strategies in conversation with Ramona Slusarczyk\, a lecturer in Corporate Communications at Newcastle University and will answer questions from the audience. \nWhether your interest is in preparing in advance\, responding effectively or recovering in full\, or more likely all three; please do join CIPR NE for an evening of conversation\, questions and answers with a very experienced crisis communications specialist. \nSave 25% on ‘Crisis Communications Strategies’\nAnd just in time for Christmas\, they have negotiated a 25% discount on Amanda’s book\, part of the PR in Practice series with the publishers Kogan Page\, just quote discount code CIPR25* when you buy the book online. (*Discount applies to all Kogan Page Books.) \nCrisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs\, during the incident\, and the aftermath\, including the move to recovery. It guides readers through each phase\, providing details of what to consider\, what should be done\, and tips and checklists for improved responses. \nThe inaugural PR book club is sure to be a popular event so book your place now. \nTo contribute please email Laurel Hetherington your questions for Amanda in advance\, and on the night Ramona will put these to Amanda in a 20-minute interview. \nThe conversation will open for a round table discussion and any final questions\, aiming to finish around 8pm. The interview will be recorded on zoom and a special version will be available for students afterwards. \nThis virtual event is worth 5 CPD points and is FREE to CIPR members with a limited number of places available for non-members for £10 each with the profits being donated to iprovision\, the CIPR’s benevolent charity. \nAmanda Coleman is a crisis communication consultant and a fellow of both the CIPR and PRCA. As Head of Corporate Communications for Greater Manchester Police she managed many significant crises including the Manchester Arena terrorist attack in 2017. A regular international conference speaker\, she has been involved in European studies of crisis communication\, law enforcement and social media crisis usage.
URL:https://hyperlink-technology.com/nesma/event/ciprnortheastprbookclub/
LOCATION:Online\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),North East
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/11/CIPR-North-East-PR-Book-Club.jpg
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210113T100000
DTEND;TZID=UTC:20210113T113000
DTSTAMP:20260408T124022
CREATED:20201111T171922Z
LAST-MODIFIED:20201112T115859Z
UID:8899-1610532000-1610537400@hyperlink-technology.com
SUMMARY:An Introduction to Facebook for Business
DESCRIPTION:Facebook is the world’s most popular social media platform; with around 45 million people in the United Kingdom having a profile registered alone. This\, along with the incredibly powerful free tools available to us on the platform\, makes it an obvious space to look to promote your business\, grow your following\, and market your products or services.\nWhether you want to or currently use Facebook for personal reasons\, this isn’t a space that you can afford to ignore for your business in our increasingly digital world. \nIf you want to use Facebook for your business but don’t know where to start\, then this session is perfect for you. Introducing the social media platform as a business tool\, we’ll explore how you go about setting up and optimising a Business Page\, before getting you started with building your online audience and looking to create those first pieces of content. \nCourse Structure\nThis is a bite-sized 90-minute practical virtual session to help you improve your knowledge of the social media platform for your business. \nIt will cover;\nCreating a Facebook Business Page  \nFollow the simple steps and learn how to create a Page for your business on the platform. Unlike personal profiles\, Pages will allow you to access and make the most of all of the free business tools available to you on Facebook; from automated messaging\, to scheduling content\, to promoting your business’s contact information to your audience. \n Optimising your new business presence  \nUnderstanding the various ways that you can optimise your Page on Facebook can be the difference between converting a customer\, or helping someone find you through Facebook’s search feature. We’ll walk through the entire ‘Page Info’ section so that you know exactly what to add to your Page and how it will affect your business presence on (and off) the platform. \n Posting your first piece of content \nWe’ve all likely posted something to social media before\, but posting as a business is an entirely different kettle of fish. Looking at the first pieces of content you can create for your business Page will help you get up and running and confident in what you want to say to your audience on the platform.
URL:https://hyperlink-technology.com/nesma/event/an-introduction-to-facebook-for-business/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/11/FB-web-graphic.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201218T093000
DTEND;TZID=UTC:20201218T160000
DTSTAMP:20260408T124022
CREATED:20181219T130232Z
LAST-MODIFIED:20201106T144239Z
UID:5745-1608283800-1608307200@hyperlink-technology.com
SUMMARY:How to Succeed with Social Media Marketing
DESCRIPTION:Connect\, engage and interact with your target audience.\nAdvanced Social Media is right for you if you know the basics but want to go deeper on Twitter\, Facebook\, Linkedin and YouTube. Learn how to use the paid features\, advertising tools\, target the right audiences and read your analytics correctly. \nFor each platform\, you will learn:\n\nhow to integrate Social Media into your marketing campaigns\nhow to select the right social media tools for your goals\nhow to use promoted posts\, accounts and content\nhow to find your target audience\nhow to place and manage adverts\nhow to use the analytics tools and measure campaigns\nhow to use the audience building tools\nhow to use online tools to manage multiple social media accounts\nhow to manage customer data in view of GDPR\n\nWe will also review Pinterest\, Instagram\, Google +\, Vimeo\, Slideshare and decide which are the best for your business. \nThis day counts towards CPD\nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email lucy.davidson@hyperlink-technology.com.
URL:https://hyperlink-technology.com/nesma/event/how-to-succeed-with-social-media-marketing/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2017/10/nesma-Courses-3.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201211T130000
DTEND;TZID=UTC:20201211T160000
DTSTAMP:20260408T124022
CREATED:20170411T090822Z
LAST-MODIFIED:20201106T153139Z
UID:2749-1607691600-1607702400@hyperlink-technology.com
SUMMARY:Introduction to Content Marketing
DESCRIPTION:Marketing is impossible without great content.\nContent Marketing is fast becoming an essential skill for any business and with recent changes in Google\, the question is no longer ‘if’ but ‘when’ are you going to start creating your own assets like blogs\, webinars and infographics to grow your business and boost your profit with ease. \nIntroduction to Content Marketing is a highly interactive workshop designed to kick-start your Content Marketing journey.  Whether you’re an absolute beginner when it comes to blogging or has made a few false starts with a webinar\, learn how to get the ‘Content’ habit. \nIncluded in this fun\, interactive half-day workshop: \n\nhow each type of content works to promote you and your business\nbuyer personas v. customer segmentation\nhow to find your perfect ‘blogger’ type and get comfortable with creating content\nhow to define your online value proposition or USP\nhow to use podcasts\, webinars and video to promote your brand\nhow to generate great content ideas every day\nhow to manage customer data in view of GDPR\n\nBy the end of the workshop\, you’ll have gained a clear understanding of how Content Marketing works and how to start using it to build your business – and boost your profits. Immediately! \nThis half-day counts towards CPD. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email lucy.davidson@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/introduction-content-marketing/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2017/10/Nesma-Courses-2.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201210T180000
DTEND;TZID=UTC:20201210T190000
DTSTAMP:20260408T124022
CREATED:20201125T152558Z
LAST-MODIFIED:20201125T152558Z
UID:8947-1607623200-1607626800@hyperlink-technology.com
SUMMARY:CIPR North East - 2020 Festive Fizz Quiz
DESCRIPTION:CIPR North East festive fizz and quiz.\nYou bring the bubbles (or baubles) and we’ll bring the questions.\nWhat more says ‘celebration’ than an online quiz\, lubricated by some bevvies of your choice?\nJoin PR colleagues from across the region on Thursday 10 December at 6pm for a bit of festive fun – don’t worry Christmas jumpers/hats/decorations not mandatory\, but allowed.\nWhile we may not be able to see each other face-to-face at the moment\, there’s nothing stopping us hanging out together and having a bit of festive fun in the process\, with questions posed by Kate Vogelsang. It’s totally free of charge to join in\, but please don’t let this stop you donating to your local foodbank and iprovision if you are able. \nFeel free to bring your family along too! The fun is open to both members and non-members of the CIPR too.
URL:https://hyperlink-technology.com/nesma/event/cipr-north-east-festivefizzquiz/
LOCATION:Online\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/11/CIPR-North-East-Festive-Fizz-Quiz.jpg
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201210T130000
DTEND;TZID=UTC:20201210T140000
DTSTAMP:20260408T124022
CREATED:20201012T160845Z
LAST-MODIFIED:20201208T091557Z
UID:8775-1607605200-1607608800@hyperlink-technology.com
SUMMARY:The UK food and drink market 2020 and beyond - where to now?
DESCRIPTION:Join CIM for another great webinar in the Webinar Express Series on Thursday 10 December 2020.\nFor all sorts of reasons\, 2020 has been one of the most eventful years in food and drink retail. The pandemic led many consumers to take their first steps into online shopping\, and retailers who were not prepared for the change struggled to keep up with massively increased demand. At the same time\, Ocado (now bigger than Tesco in terms of share value)\, severed its ties with Waitrose in favour of M&S\, whilst the discounters continued with their ambitious expansion plans and are now looking to move into the online sector. \nBut what of the future? Winners and losers\, dietary trends and how the country recovers from the pandemic may all have a part to play. Add to that Brexit and the emergence of new entrants such as Amazon Fresh\, and the challenge for retailers will be to maintain and grow market share whilst investing in online and keeping an eye on profitability. To some extent environmental issues and ‘plastic-free’ have taken back seat during the pandemic\, but will it once again emerge as one of the key differentiators in a competitive market. \nSpeaker: Andrew Walker \nAndrew is Client Knowledge Director at Kantar Worldpanel. Kantar is the global leader in continuous consumer panels. Their UK consumer panel of 30\,000 households is the largest single source of continuous consumer and shopper insights\, providing insight and information to the world’s leading brands. \nThe webinar is kindly hosted by the CIM Food\, Drink and Agriculture Group and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. \nIf you would like to register and attend the webinar please do so by clicking here. \nInformation on how to join\, along with the link\, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. \nIf you don’t receive an email containing the webinar link by 11 am on Thursday 10 December please let CIM know as soon as possible.
URL:https://hyperlink-technology.com/nesma/event/the-uk-food-and-drink-market-2020-and-beyond-where-to-now/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/10/WEBEXP-Food-and-Drink.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201207T100000
DTEND;TZID=UTC:20201207T113000
DTSTAMP:20260408T124022
CREATED:20200929T141922Z
LAST-MODIFIED:20201102T113204Z
UID:8730-1607335200-1607340600@hyperlink-technology.com
SUMMARY:Work Smarter with Microsoft Teams
DESCRIPTION:This session is designed to make Teams more productive for you and your organisation. \nTeams is a collaboration platform and it’s included totally free with Microsoft365 and Office 365. It comes with lots of bells and whistles though such as document sharing\, online meetings\, and many more extremely useful features for business communications. \nIt’s a great team space to make creative decisions and communicate with one another\, so why not learn how to take advantage of all its features. \nCourse Structure\nThis session is a bite-sized Online Course (1 ½ hrs) to help improve your Teams skills and knowledge. \nIt will cover;\nChatting and Collaborating with Colleagues\nLearn how to get the most out of Teams and use chat instead of Email. Learn how to chat with colleagues\, create group chats with multiple colleagues\, share and edit documents brought into a Chat\, bookmark Chat posts to return to them later\, save time using search tools\, hide chats that aren’t current\, format your posts to look like email\, avoid being disturbed by activity within Teams and more. \nTeams and Channels\nLearn how to create Teams and Channels to improve collaboration with colleagues. Learn how to create Private and Public Teams\, manage Teams and control what members are allowed to do\, understand when to use the General Channel\, create additional Channels for projects or topics\, create new documents and upload files into Channels\, co-edit documents live with Team members\, turn on notifications to stay informed of activity within Channels and more. \nSchedule and Hold Effective Teams Meetings\nLearn how to schedule internal and external meetings in Teams and achieve more during every meeting. Learn how to schedule Teams meetings in Teams and Outlook\, use the scheduling assistant to find suitable times in colleagues’ calendars\, meet with external contacts\, share files during meetings\, edit documents with colleagues during meetings\, record meetings and transcribe notes\, record meetings\, share screens and give control of your screen to others\, take minutes using OneNote and more. \nTake you Beyond the Basics\nLearn how you and your colleagues can achieve more with Teams to collaborate and communicate inside and outside of your company. Learn how to use a wide range of useful apps such as Planner and ToDo\, bring email conversations into Teams\, move Teams conversations over to Outlook and vice versa\, master search techniques to find information and files\, use keyboard shortcuts to work at speed\, gain more understanding of SharePoint\, OneDrive and sharing files\, chat with contacts outside of your company\, add external contacts as guests within a Team and more.
URL:https://hyperlink-technology.com/nesma/event/work-smarter-with-microsoft-teams-7-december/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/09/Teams.jpg
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201204T093000
DTEND;TZID=UTC:20201204T160000
DTSTAMP:20260408T124022
CREATED:20181219T125701Z
LAST-MODIFIED:20201106T144750Z
UID:5739-1607074200-1607097600@hyperlink-technology.com
SUMMARY:How to use Email Marketing and Mailchimp
DESCRIPTION:Email marketing is an important part of any marketing strategy.\nIt’s a cost-effective way to promote your products and communicate with your customers to reach your business goals. \nThis email marketing & MailChimp workshop will help you master the essentials of email marketing\, list building\, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections\, that they will want to receive. \nFor Email Marketing you will learn:\n\nhow to collect contact data ethically\nhow to compile mailing lists and segment contacts into target groups\nhow and where to store contact data\nhow to select the right type of campaign\nhow to generate a content plan for your campaigns\nhow email marketing integrates with other marketing activities\n\nFor MailChimp you will learn:\n\nhow to set up your accounts correctly\nhow to set up your lists and sign up forms\nhow to brand templates for your campaigns\nhow to schedule and send out your campaigns\nhow to analyse the reports\nhow to set up Autoresponders\nhow to manage customers data in view of GDPR\n\nThis full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time. \nA testimonial from the last session:\n“Thank you to nesma and my tutor for an excellent\, informative day of learning about email marketing and Mailchimp. It was well-paced and structured very well\, packing in a lot more content than I would often expect from a one-day workshop. Our tutor made the effort to ensure the workshop was relevant to each attendee’s industry and role\, and to link this with practical applications in line with their marketing strategy. It was good to get together with marketers from different sectors to share ideas\, a great way to help us all think outside the box. At the end of the day\, I was full of inspiration for my email marketing strategy!” \nEleanor McIntosh\, Marketing Executive\, North East\nEmail Marketing and Mailchimp \nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email lucy.davidson@hyperlink-technology.com.
URL:https://hyperlink-technology.com/nesma/event/introduction-email-marketing-mailchimp-4/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/01/nesma-workshop-fall-back-img-2.jpg
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201126T183000
DTEND;TZID=UTC:20201126T200000
DTSTAMP:20260408T124022
CREATED:20201110T160906Z
LAST-MODIFIED:20201125T210349Z
UID:8888-1606415400-1606420800@hyperlink-technology.com
SUMMARY:Latest Trends in Digital Marketing - CIM Marketing Club Online
DESCRIPTION:**Bookings for this Marketing Club event close at 09:00 on Thursday 26 November 2020**  \nIn this highly practical session\, award-winning author and speaker Daniel Rowles will guide you through the latest trends in digital marketing. The session will cover topics like influencer marketing\, latest trends in podcasting and video as well as the latest developments in social media. You’ll leave with tools and techniques you can take away and use straight away\, and every attendee will be provided with the latest ‘digital marketing toolkit’ – a guide to the best free digital marketing tools which covers:- \n• Digital marketing in perspective\n• Latest changes in Google and search\n• The changing role of online content\n• Social media latest tools and trends\n• The digital marketing toolkit download \nThis is the first of a small number of CIM Graduate Gateway Marketing Club online events planned for this academic year. \nWhat is the CIM Graduate Gateway Marketing Club? \nFor the past three years four leading London Universities – London South Bank University\, University of Westminster\, University of East London and the London College of Fashion – have collaborated with CIM to run a programme of on-campus practitioner-led events for marketing students and London marketers alike. On the basis that you can’t keep a good idea down\, for this year we will be running Marketing Club events virtually on Microsoft TEAMS. \nAbout the speaker:- Daniel Rowles \nDaniel is a Programme Director for Imperial College Business School\, a Fellow of the Chartered Institute of Marketing\, CEO of TargetInternet.com and Founding Director of the Digital Leadership Programme. He is also the voice of the Digital Marketing Podcast\, a worldwide top-ten business podcast\, and an award-winning author for publisher Kogan Page (Mobile Marketing\, Digital Branding\, Building Digital Culture\, Podcast Marketing Strategy) who’s books have been translated into 12 languages. \nDaniel has helped organisations of all types to use digital effectively\, working with a wide range of businesses\, from start-ups through to global clients like the BBC\, Sony\, Google\, Tesco\, Vodafone\, Mercedes\, Barclays and many more. \nInformation on how to join\, along with the link\, will be sent the morning of the event so please do check your spam/junk folders that morning in case the email has been directed there by your email provider.  \nIf you haven’t received an email containing the webinar link by 11 am on Thursday 26 November\, please let us know as soon as possible.
URL:https://hyperlink-technology.com/nesma/event/latest-trends-in-digital-marketing/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning,Short Courses
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/11/Marketing-Club-Latest-trends-in-digital-marketing.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201120T093000
DTEND;TZID=UTC:20201120T160000
DTSTAMP:20260408T124022
CREATED:20190628T144911Z
LAST-MODIFIED:20201106T144114Z
UID:6287-1605864600-1605888000@hyperlink-technology.com
SUMMARY:Intro to Social Media Marketing
DESCRIPTION:A 1-day practical course to take you through the fundamentals of social media marketing.\nThis full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging. \nYou may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. \nOur Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter\, Facebook\, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly\, how to use the platforms to make connections and how to generate appealing and appropriate content that works. \nFor each platform\, you will learn:\n\nthe correct way to set up your social media accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nhow to manage customer data in view of GDPR\n\nThis day counts towards CPD.\nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email lucy.davidson@hyperlink-technology.com \n 
URL:https://hyperlink-technology.com/nesma/event/introduction-social-media-workshop-nov/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/nesma-NEW-SIZE-SM-Test.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201119T130000
DTEND;TZID=UTC:20201119T140000
DTSTAMP:20260408T124022
CREATED:20201012T154743Z
LAST-MODIFIED:20201108T212958Z
UID:8772-1605790800-1605794400@hyperlink-technology.com
SUMMARY:Sustainability: Is it time for marketing to grow a conscience?
DESCRIPTION:Join CIM for another great webinar in the Webinar Express Series on Thursday 19 November 2020.\nCovid-19 is dominating our health and well-being in 2020 and yet the need to consider the green planet agenda has never been so pressing. This webinar introduces a range of ideas and exercises to help anyone in marketing and business think through their approach and become a superhero for sustainability. \nSpeaker: Sarah Duncan \nSarah is a marketing/business development consultant and expert advice trainer. She has been in business for over 30 years – starting with luxury hotels\, then moving through private club and spa development in Asia\, to setting up her own consultancy\, Sleeping Lion\, in 2005. She has watched with interest as sustainability has crept its way up the business agenda\, driven collectively by more ethically conscious employees and customers. \nShe is the author of ‘The Ethical Business Book – 50 ways you can help protect People\, the Planet and Profits’. She now also provides consultancy and workshops specifically on ethical marketing and sustainable corporate behaviour.\nThe webinar is kindly hosted by the CIM Midlands region and last approximately 40-45 minutes inclusive of a Q&A session after the presentation. \nIf you would like to register and attend the webinar please do so by clicking here. \nInformation on how to join\, along with the link\, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Thursday 19 November please let CIM know as soon as possible.
URL:https://hyperlink-technology.com/nesma/event/sustainability-is-it-time-for-marketing-to-grow-a-conscience/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/10/WEBEXP-Sustainability-marketing-conscience.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201111T130000
DTEND;TZID=UTC:20201111T140000
DTSTAMP:20260408T124022
CREATED:20201110T131734Z
LAST-MODIFIED:20201110T195935Z
UID:8770-1605099600-1605103200@hyperlink-technology.com
SUMMARY:Demystifying and simplifying customer journey mapping
DESCRIPTION:Join CIM for another great webinar in the Webinar Express Series on Wednesday 11 November 2020.\n\n\n\nThe pandemic has caused\, potentially permanent\, changes to customer behaviour – mainly a shift from in-person to digital channels (McKinsey 2020). And in response\, many organisations are ‘digitally transforming’ and quickly developing new digital products and services. Many will have posted updates to their content to reflect the current Covid-19 situation. \nFrom a marketing perspective\, we need to ensure these changes do not negatively impact our customer’s experience. For example\, we may need to update product pages on a website to ensure that customers aren’t left feeling frustrated when clicking from the home page to product pages only to discover the products are not “currently available to staff limitations”. \nDespite being a popular tool when it comes to improving the digital customer experience\, many businesses and organisations do not ‘do’ customer journey mapping (CJM). A lack of understanding of the value of CJMs as well as being time short are often cited as reasons why CJMs are not used. \nThis session offers the customer journey map as a tool to help you gain clarity about your customers’ journey and to manage the experience of digital customers during these uncertain times. We’ll present the case for CJM\, illustrate a CJM\, outline the CJM steps and provide some top tips on how to get started. \n\n\n\nSpeaker: Marian Norwood \n\n\n\nMarian is a Marketing and Digital Marketing Consultant who leads the consultancy\, qualifications and training activities at the NW School of Marketing. An award-winning academic and marketer\, Marian heads up the delivery of all CIM qualifications. \nPrior to establishing NW School of Marketing\, Marian lectured in marketing at Ulster University. During that time\, she headed up strategic marketing consultancy projects for public sector organisations and eCommerce knowledge transfer programmes with private B2B sector organisations. Additional experiences include retail and marketing management roles as well as several voluntary roles on Boards of Trustees. \nThe webinar is kindly hosted by CIM Ireland and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. \n\n\nIf you would like to register and attend the webinar please do so by clicking here. \nInformation on how to join\, along with the link\, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider.  \nIf you don’t receive an email containing the webinar link by 11 am on Wednesday 11 November please let CIM know as soon as possible.
URL:https://hyperlink-technology.com/nesma/event/demystifying-and-simplifying-customer-journey-mapping/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/10/WEBEXPRESS_Customer-journey-mapping_Website-Tile_400x300.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201110T103000
DTEND;TZID=UTC:20201112T160000
DTSTAMP:20260408T124022
CREATED:20200909T161316Z
LAST-MODIFIED:20200918T075106Z
UID:8641-1605004200-1605196800@hyperlink-technology.com
SUMMARY:CIPR National Conference 2020
DESCRIPTION:NOW ONLINE – CIPR National Conference 2020 – 10 – 12 November 2020\nThe theme of this years 3-day conference is\, post COVID – Communications Leadership in the New World with an emphasis on the skills and business considerations we need to have to adapt and thrive. \nThe CIPR National Conference is back for 2020 in a new and exciting virtual format. Join CIPR to discover the business issues we need to consider and the skills we need to have to adapt and thrive in this new world. The conference programme will be announced in the coming weeks but the speaker line-up is already looking impressive. Read on to see who CIPR have booked to join them so far. \nAN EXPERIENTIAL EVENT\nAll zoomed out after lockdown? CIPR are hosting the National Conference on a clever new virtual platform that is powered by gaming tech and designed to deliver an experiential event. Walk around\, open the doors to your breakouts and network with delegates\, sponsors and speakers through video or text chat. \nA FLEXIBLE PROGRAMME AND PASSES\nThe National Conference will be held over three days. Each day is themed\, with three 90-minute sessions taking place throughout the day. \nTuesday 10 November\nTheme: What is this new world? \nWednesday 11 November\nTheme: People \nThursday 12 November\nTheme: Business \nYou can purchase a weekly pass and take part in all three days\, a day pass\, or pay only for the sessions you want to attend. \nThe weekly pass will give you access to all sessions in the on-demand area so if something comes up so you can go back whenever you’re ready and catch up. Day and session passes give you access to live sessions and Q&As only. \nDAILY CHAIRS\n\nChair for the New World day (Tuesday 10 Nov): Laurian Hubbard\n\nSPEAKERS\n\nAndy Ambler\, Director of Professional Game Relations at The FA\nEffie Kanyua\, Hearst\, Director of PR & Communications\nEmma Mamo\, Head of Workplace Wellbeing at Mind\nMandy Rutter\, Consultant – Wellbeing\, resilience and trauma psychologist\nRory Sutherland\, Vice Chairman Ogilvy UK\n\nCPD points – 5 points per session
URL:https://hyperlink-technology.com/nesma/event/ciprnationalconference/
LOCATION:Virtual Conference\, - Join online to enjoy a lively agenda of motivational key notes and practical seminars\, designed to help you boost productivtiy across your organisation by developing a thriving\, engaged workforce.
CATEGORIES:CIPR,Key Events (Tribe),Learning,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/02/Alive.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20201022T130000
DTEND;TZID=UTC:20201022T140000
DTSTAMP:20260408T124022
CREATED:20201012T151659Z
LAST-MODIFIED:20201012T151659Z
UID:8767-1603371600-1603375200@hyperlink-technology.com
SUMMARY:Crisis Communications
DESCRIPTION:Join CIM for another great webinar in the Webinar Express Series on Thursday 22 October 2020.\nA crisis occurs when you least expect it. It can be natural or man-made and it can have a devastating impact on a company’s brand\, its people and its profit. Often regarded as something that big corporate organisations should have\, every business – no matter how large or small and regardless of what it does – should have a plan in place.\n\nThis webinar gives an overview of some of the simple things that can lead to a crisis if not handled effectively\, presents a seven-step guide to help you prepare\, and supports these with case studies.\n\nSpeaker: David Ing \n\n\n\nDavid is Managing Director of Fabrick\, an award-winning\, full-service marketing and communications agency who have focused on construction\, property\, architecture\, engineering and the built environment for the past 32 years. \nThe webinar is kindly hosted by the CIM Construction Industry Group and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. \n\n\nIf you would like to register and attend the webinar please do so by clicking here. \nInformation on how to join\, along with the link\, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11am on Thursday 22 October please let CIM know as soon as possible.
URL:https://hyperlink-technology.com/nesma/event/crisis-communications/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/10/WEBEXP_Crisis-Comms.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201001T093000
DTEND;TZID=UTC:20201001T163000
DTSTAMP:20260408T124022
CREATED:20200505T093315Z
LAST-MODIFIED:20200917T082103Z
UID:8194-1601544600-1601569800@hyperlink-technology.com
SUMMARY:Developing an Employer Brand - Thursday 1 October
DESCRIPTION:Following on from his successful speaker’s slot at this year’s virtual People Power Conference\, join Paul Hitchens for his 1 day workshop…\nMaintaining an employer brand will help retain the best people and increase motivation and engagement in your organisation. \nCourse Overview\nA strong employer brand is a primary factor in attracting the highest calibre of talent to your organisation. Maintaining your ‘employer brand promise’ will help you retain the best people and increase the motivation and engagement levels across your organisation. This course provides you with the insights to develop a differentiated employer brand and the strategies to communicate it internally and externally. \nHow will you benefit?\nYou will gain a clear knowledge of the benefit a strong employer brand provides to a  growing organisation. You will take away strategies to differentiate your corporate brand as an attractive place to work. You will feel confident about communicating your employer brand both internally and outside of your organisation. \nYour enterprise will benefit from attracting and retaining the best talent. An effective ‘employer brand strategy’ will help to lower recruitment expenditure\, staff turnover and increase employee engagement to fulfil your organisation’s vision and values. \nRemember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap\, you are trying to plug we can design a course just for you and your team.
URL:https://hyperlink-technology.com/nesma/event/developingannemployerbrand/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/01/EB-with-logo.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
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BEGIN:VEVENT
DTSTART;TZID=UTC:20200923T090000
DTEND;TZID=UTC:20200923T160000
DTSTAMP:20260408T124022
CREATED:20200812T095946Z
LAST-MODIFIED:20200812T095946Z
UID:8598-1600851600-1600876800@hyperlink-technology.com
SUMMARY:UNCANNED
DESCRIPTION:NOW ONLINE – Uncanned – 23 September 2020\nUNCANNED is a one day\, online-only conference designed for ambitious marketing professionals looking to be the marketing leaders of the future. \nWith an incredible line-up of industry-leading speakers\, we’re giving you\, the leaders of tomorrow\, exclusive access to the experiences and expertise of the big brand marketers of today. \nAcross six key topics\, you’ll learn from real experience through a series of talks. There will also be an opportunity to engage with the experts themselves with live online Q&A sessions after each segment. \nUNCANNED is for anyone who is looking to develop their skills and career in marketing. Regardless of your current level and experience\, this event is for you if you are interested in any of the topics covered. \nYou can register for UNCANNED 2020 free here\nCheck out all the great speakers\, and brands they have lined up here.
URL:https://hyperlink-technology.com/nesma/event/uncanned2020/
LOCATION:Virtual Conference\, - Join online to enjoy a lively agenda of motivational key notes and practical seminars\, designed to help you boost productivtiy across your organisation by developing a thriving\, engaged workforce.
CATEGORIES:Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/08/uncanned.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200921T130000
DTEND;TZID=UTC:20200921T140000
DTSTAMP:20260408T124022
CREATED:20200812T101536Z
LAST-MODIFIED:20200814T155705Z
UID:8596-1600693200-1600696800@hyperlink-technology.com
SUMMARY:Leading and managing through change
DESCRIPTION:Join CIM for another great webinar in the Webinar Express Series on Monday 21 September 2020.\nWhen Walt Disney said “Times and conditions change so rapidly that we must keep our aim constantly focused on the future” one doubts that even a visionary like him could have predicted the world we live and work in today in terms of political\, economic\, social\, technological and environmental changes. \n\nThings seem to be accelerating at an incredible pace with the only constant in many working environments\, being change itself\, and there is reasonable cause to argue many organisations are change-weary. Managing change\, on an individual\, team\, or organisational level is challenging\, and not without conflicting opinions\, concerned stakeholders\, predictable naysayers as well as the change champions\, optimistic embracers and early adopters.\nSpeaker: Nick Girling\, Managing Director of Nick Girling Associates Ltd \n\n\n\nNick spends his time working closely in collaboration with clients to enhance their sales\, leadership and management functions. This involves consulting\, designing and delivering development programmes for leaders\, managers and supervisors at all levels across the globe. \nOften working with organisations to support team integration post-spin-off or M&A\, Nicks’ leadership background means what you see is what you get. He truly believes in partnership and collaboration. He is a credible and challenging Boardroom Coach focusing on team synergy and trust to enable strategy implementation. Before forming Nick Girling Associates (NGA) in 2012\, he was with Krauthammer International Training and Coaching for 10 years\, the last four as UK Country Manager. Prior to that\, he spent 20 years in commercial and sales leadership roles. \nThe webinar is kindly hosted by CIM Yorkshire and will last approximately 40 minutes with a Q&A session after the presentation. \n\n\nIf you would like to register and attend the webinar please do so by clicking here. \nInformation on how to join\, along with the link\, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider.
URL:https://hyperlink-technology.com/nesma/event/leadingandmanagingthroughchange/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/08/change.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200918T090000
DTEND;TZID=UTC:20200918T173000
DTSTAMP:20260408T124022
CREATED:20190808T174038Z
LAST-MODIFIED:20200728T200018Z
UID:6372-1600419600-1600450200@hyperlink-technology.com
SUMMARY:People Power 2020
DESCRIPTION:NOW ONLINE – People Power – 18 September 2020\nThis 1-day event will bring together senior decision-makers who are dedicated to creating and developing a workplace where people thrive and business succeeds. \nIt will be a lively and interactive day jam-packed full of challenging and provoking keynote sessions\, seminars\, practical workshops\, live demonstrations\, 1-2-1 advice and coaching sessions. \nYou can register for People Power 2020 using the nesma 20% discount code NESMA20.\nFind out more from their website here.
URL:https://hyperlink-technology.com/nesma/event/people-power-2020/
LOCATION:Virtual Conference\, - Join online to enjoy a lively agenda of motivational key notes and practical seminars\, designed to help you boost productivtiy across your organisation by developing a thriving\, engaged workforce.
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/04/PP-web-19.png
ORGANIZER;CN="The Projects Studio":MAILTO:hello@projects-studio.co.uk
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END:VCALENDAR