CIPR Professional Certificate (Level 5)
2017-09-22 10:00 - 16:00 UTC | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Course Overview
The aim of the CIPR Professional PR Certificate is to introduce the candidate to the context, concepts and practical tools of Professional PR Certificate (PR) that will enhance their understanding of their chosen profession and enable them to develop the skills and abilities necessary to progress in their career.
On achievement of this qualification candidates will be able to:

Explain how internal communication impacts organisational effectiveness
Select and apply internal communication and engagement models and concepts to support
achievement of objectives
Describe how internal communication and engagement can support organisational change
Identify the key issues facing internal communicators in strategy setting
Carry out research to support development of an internal communication plan
Produce an internal communication plan (research, situation analysis, setting measurable objectives, developing tactics, and monitoring and evaluating impact)
Produce effective written and verbal communications (engagement, tone of voice, storytelling, brand alignment and managing communities)
Outline how social media can be used effectively in the internal communication mix (range, properties and management of channels, employee preferences, feedback mechanisms, employee voice, and enterprise social networks)
Describe how the internal communicator can support managers (the role of management in communication and face to face engagement, team briefing, and listening techniques).

Modules:
PR in Context: Research and Planning
Content, Media and Engagement.
Measurement, evaluation and professional ethics
Not sure if this is the right course for you?
Talk to us!
T: 07734 222 254 E: hello@hyperlink-technology.com

CIM Meet & Drinks - Durham - 28 Nov
2017-11-28 18:00 - 20:00 | Radisson Blu Hotel, Frankland Lane, Durham, Tyne, DH1 5TA, United Kingdom
Join CIM for an informal networking at the Radisson Blu Hotel in Durham where marketers can get together, swap ideas, and meet in a relaxed setting. This event is sponsored by NESMA and NRG.
Everyone is welcome to this event.
CPD category: General business skills
Duration: 1 hour
Contact: Network Support team
Contact e-mail: cim.events@cim.co.uk
Contact phone: +44 (0)1628 427340
Pricing
Member: £0.00
Studying member: £0.00
Student: £5.00
Non-member: £15.00
Please note the hotel has parking on site, which is complimentary for those attending our event. Please DO NOT pay at the machine outside but please ENSURE that you register your vehicle with reception before you leave.
The prices shown include VAT, one free drink included in the price. If you have any special requirements, please contact the Network Support team.
Please book online with CIM for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.

CIM hand in and Open house (plus a few treats)
2017-12-01 10:00 - 17:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
CIM hand in
After a busy start to the year it is nearly that time again, CIM assignment hand-in. This term we thought we would help take the stress away and help you celebrate by providing an array of treats and drinks for you to enjoy! Feel free to drop in anytime between 10am-5:30pm, hand in your assignment and catch up with tutors and students alike.
The deadline for handing in your hard copy is Friday 1 December between 10am-5:30pm.
CIM open house
If you have been considering starting a CIM, DMI or CIPR qualification then you are also invited to pop round and have a chat with us on Friday 1 December!
Help yourself to treats, enjoy a drink, have a chat with tutors. You may even be lucky enough to meet some of our wonderful students and ask them about the benefits they have found while studying.

CIM Meet & Drinks - Newcastle - 04 December
2017-12-04 18:00 - 20:00 | Crowne Plaza Newcastle, Stephenson Quarter, Hawthorn House, Forth Banks,, Newcastle upon Tyne, NE1 3SA, United Kingdom
Join CIM for an informal networking event at the Crowne Plaza Gin Bar on 4 December from 6.oopm. Sponsored by NESMA and NRG this is an event where marketers can get together, swap ideas, and meet in a relaxed setting.

CPD category: General business skills
Duration: 1 hour
Contact: Network Support team Contact e-mail: cim.events@cim.co.uk
Contact phone: +44 (0)1628 427340
Prices
Member: £0.00
Studying member: £0.00
Student: £5.00
Non-member: £15.00
There is an NCP car park adjacent to the venue.

Please book online with CIM for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.

North East PRide Awards Dinner - 8 December
2017-12-08 18:30 | The Biscuit Factory, 16 Stoddart Street, Newcastle, Newcastle upon Tyne, NE2 1AN, United Kingdom
The North East PRide Awards Dinner takes place on Friday 8 December 2017 at The Biscuit Factory, Newcastle.
The CIPR PRide Awards recognise the outstanding work you’ve been delivering for your clients and employers.
Winning a PRide Award gives you a competitive edge, boosts team morale and demonstrates the value of PR to the wider business world.
As a new agency, winning a CIPR PRide Award has considerably raised our profile. It has reinforced the work we deliver for our clients but also helped us when pitching for new business. We have been able to secure new business as a result of our award success. – Craig Downs, Managing Director, Up North Communications.
Event information
Date: 8 December 2017
Dress code: Black tie
Time: 18:30 – 01:00
Venue: The Biscuit Factory
Ticket prices
Single tickets: £104 +VAT
Table of 10: £988 +VAT (get one ticket half-price)
Table of 12: £1,144 +VAT (12 tickets for the price of 11)
Programme and further details
18:30 – Pre-drinks
19:15 – Welcome speeches
19:40 – Dinner
21:15 – Awards ceremony
22:45 – Disco / entertainment
01:00 – Close
Menu
Starter: Crispy Pork Belly, Apple Puree, Black Pudding
Main course: Roast Chicken Supreme, Dauphinoise Potato, Wild Mushrooms, Crisp Pancetta
Dessert: Sticky Toffee Pudding, Butterscotch Sauce, Homemade Vanilla Ice Cream
Vegetarian option available on request.
There is free parking at The Biscuit Factory, with further free parking in the Holy Biscuit car park across the road.
nesma is sponsoring the Public Sector Award.

CIPR North East Christmas Social at Lola Jeans Bar - 14 Dec
2017-12-14 17:30 - 20:30 | Lola Jeans, 1-3 Market Street, Newcastle upon Tyne, Tyne, NE1 6JE, United Kingdom
It’s Christmas time! Join CIPR North East for their Christmas social. Switch off from work, grab a mince pie and enjoy a catch-up and a natter with your fellow comms professionals. CIPR will be providing some free drinks to get the festivities started.
The event is open to all – members and non-members welcome.
REGISTER FOR THE EVENT HERE.

January 2018 Term Starts - Register for CIM, CIPR & DMI Courses
2018-01-15 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Whether it’s working on your current skill set or exploring a new area of expertise nesma has all your marketing and communication know-how covered.
Now nesma is an accredited teaching centre for the Chartered Institute of Marketing, the Chartered Institute of Public relations and the Digital Marketing Institute in the North East, Scotland and Cumbria.
We focus on the needs of the learner and this ethos runs through everything we do which is ultimately reflected in the results our students achieve. Many students talk about the chance to meet and connect with other marketers being almost as useful as the qualification itself. And we make sure all our tutors are industry practitioners who have a wide range of practical experience.
Not sure? Talk to us!
We do our best to offer a student-centric approach and aim to create a learning experience that best suits you. It doesn’t always have to be in a classroom, although some people really benefit from the interaction with other students, so ask us about a blended approach if you think that will suit you better.
We understand that learning is a big commitment so let’s chat over the phone, or we are always more than happy to meet you at your place of work.
Phone: 07734 222 254 | Email: hello@hyperlink-technology.com

New year, new term! Enrol now to develop your marketing career.
2018-01-15 08:00 - 17:00
Looking for a marketing qualification? Our new term starts this week!
Already know what you want to study? Sign up here to take a course this term.
Undecided what to do next? Here are a few suggestions for you!
CIM Level 4 Certificate in Professional Marketing.

Are you an aspiring or practising marketer looking to progress in your marketing career?
The CIM Level 4 Certificate in Professional Marketing. This will enable you to understand the wider role of marketing and help you build your credibility as a professional marketer.
CIM Level 6 Diploma in Professional Marketing
Are you working at an operational, supervisory or managerial level and wish to develop your marketing knowledge further?
Focusing on marketing and management the CIM Diploma in Professional Marketing [Level 6] provides the strategic skills required to help you manage the marketing function. It’s definitely something you should consider if you are currently in or want to take on a marketing management role. It will establish the knowledge, skills and understanding to be able to deliver results.
Already have the CIM Level 6 Diploma in Professional Marketing?
Add on the Digital Strategy or Driving Innovation module
You can now bolt on these new modules to your existing qualification.
NEW CIM Level 6 Digital Diploma in Professional Marketing
The aim of the Level 6 Digital Diploma in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.
Successful completion of the CIM Level 6 Digital Diploma in Professional Marketing will equip the student with the knowledge, skills and understanding to support decision making within a digital context at the operational level and carry out an essential and successful professional marketing role within the workplace.
If you have completed the Digital Strategy module of CIM Level 6 Diploma you can bolt on the final two modules of the CIM Digital Diploma to gain this qualification.
Go digital with DMI – Newcastle, Edinburgh, Carlisle
The DMI Professional Diploma in Digital Marketing will provide you with an introduction to key digital specialisms, from mobile and social media marketing to Email, PPC and SEO. This is a professional qualification that demonstrates to an employer your digital knowledge and understanding and will help you to stand out from the crowd with a qualification awarded by the Digital Marketing Institute.
We have also extended the range of digital marketing courses we offer, these include:
Professional Diploma in Digital and Social Selling
Ideal for anyone looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques.

Professional Diploma in Search Marketing
Teaches you how to create and implement advanced search marketing strategies, to help transform your career and company.
Professional Diploma in Social Media Marketing
Suitable for people who are responsible for the planning, execution, and management of social media campaigns.
Professional Diploma in Digital Strategy and Planning
Consolidates the essential skills needed to manage a digital marketing strategy for your organisation.
Postgraduate Diploma in Digital Marketing
An ideal course for those who want to develop their foundation level digital skills. You will be taught how to create and implement effective digital marketing strategies.
Please email hello@hyperlink-technology.com to register your interest for a DMI course and put your name on the reserve list. We will then email you with a date when your specified course has been confirmed.
NEW CIPR Qualifications for September
CIPR Professional PR Certificate
The aim of the CIPR Professional PR Certificate is to introduce the candidate to the context, concepts and practical tools of Professional PR Certificate (PR) that will enhance their understanding of their chosen profession and enable them to develop the skills and abilities necessary to progress in their career.
CIPR Specialist Diploma in Crisis Communications
This qualification will equip the candidate with the knowledge and tools to contribute effectively to the organisation’s risk assessment, crisis preparations and management, while meeting what is expected of an ethical practitioner in complex situations.
CIPR Specialist Certificate Internal Communications
Candidates will learn where internal communication fits into the structure, systems and processes, leadership and culture of an organisation; how to research, create and curate content that works and has impact across a range of available channels; and how internal communicators can support management in the achievement of strategic and transformational objectives.
CIPR Foundation Award in PR
Foundation focuses on the skills required for an entry level PR role. Part 1 covers content creation for both traditional media outlets and digital media platforms. Part 2 develops an understanding of the role of PR within an organisation and what PR practitioners do (and don’t do). You will undertake a two-part assessment that tests your practical PR skills.
Not sure? Talk to us!
We do our best to offer a student-centric approach and aim to create a learning experience that best suits you. It doesn’t always have to be in a classroom, although some people really benefit from the interaction with other students, so ask us about a blended approach if you think that will suit you better.
We also understand that learning is a big commitment so let’s chat over the phone, or we are always more than happy to meet you at your place of work.
Phone: 07734 222 254 | Email: hello@hyperlink-technology.com
Already decided?
You can sign up here.

CIPR Event - Mind reading for mugs - 16 Jan
2018-01-16 08:45 - 11:45 | Northstar Ventures, Maybrook House, Grainger Street, Newcastle upon Tyne, Tyne, NE1 5JE, United Kingdom
CIPR NE Women in PR event series: Leadership coaching
Enjoy an interactive workshop delivered by The Leadership Confidence Coach, Sharon MacArthur, of Red Handbag, the second of four in the CIPR North East’s Women in PR series.
This series of events has been developed for both men and women in response to research revealing that while women hold up to 85 percent of all PR jobs, the majority of senior leaders continue to be men, as well as some of the potential reasons for this.
This group coaching conversation, guided by Sharon as a critical friend, will help men and women alike see results in their confidence as leaders in as little as an hour. By the end of the morning session, you’ll have a clear understanding of your goals, along with what and how you’re going to achieve them, and the confidence to do it. You’ll have the tools and the ability to move forward as a leader, regardless of gender.
Breakfast included.
Other events in the series, taking place between October 2017 and June 2018, will include a panel discussion into inspiration and aspiration to mark International Women’s Day, and address how to create a workplace culture that allows and empowers women to succeed.
This counts towards CPD and becoming a CIPR Accredited Practitioner.

Internal Communication- CIPR Specialist Certificate - Newcastle
2018-01-17 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Course Overview
The aim of the CIPR Specialist Certificate (Internal Communication) is to provide the candidate with an introduction to the key concepts, theories, techniques and skills needed to operate effectively as an internal communicator.
The Internal Communication Certificate covers topics including:

organisational culture and transformation
communication theory and strategic internal communication and engagement
planning and managing
setting the right tone – the fit between internal and external communication
using social media for internal communications
the role of communications in transforming organisations.

You will consider topics such as:

The link between internal communication and employee engagement
How internal communication can help organisations meet strategic objectives
Researching, creating and curating content that has impact using a range of channels.

This a 3 day course with an added day for tutorials. The course will run on the following Wednesdays from 10am-4pm with an added day for tutorials:
17 January 2018
7 February 2018
28 February 2018
14 March 2018 – tutorials
Not sure if this is the right course for you? Talk to us!
T: 07900 223721 E: hello@hyperlink-technology.com

Internal Communication- CIPR Specialist Certificate - Edinburgh
2018-01-18 10:00 - 16:00 | Edinburgh – Whitespace, United Kingdom
Course Overview
The aim of the CIPR Specialist Certificate (Internal Communication) is to provide the candidate with
an introduction to the key concepts, theories, techniques and skills needed to operate effectively as
an internal communicator.
Internal Communication Certificate provides you with a solid grounding in the key concepts, theories, techniques and skills needed to develop effectively as an internal communicator.
The Internal Communication Certificate covers topics including:

organisational culture and transformation
communication theory and strategic internal communication and engagement
planning and managing
setting the right tone – the fit between internal and external communication
using social media for internal communications
the role of communications in transforming organisations.

You will consider topics such as:

The link between internal communication and employee engagement
How internal communication can help organisations meet strategic objectives
Researching, creating and curating content that has impact using a range of channels.

This a 3 day course with an added day for tutorials. The course runs on the following Thursdays 10am-4pm:
18 January 2018
8 February 2018
1 March 2018
15 March 2018- Tutorials
Not sure if this is the right course for you? Talk to us!
T: 07900 223721 E: hello@hyperlink-technology.com

Introduction to Marketing Planning in 1 day - Gosforth,Newcastle
2018-01-23 09:30 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Introduction to marketing planning is an interactive marketing planning workshop which will enable you to write a marketing plan for your business. It is aimed at people who need to refresh their basic understanding of marketing.

It is also suitable for anyone who may be interested in studying a CIM qualification in marketing.

Areas that will be covered:

What is marketing?
A framework for marketing
Exploring your environment
It’s all about customers
Using the marketing mix
Learn by measuring

Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07900 223 721 or email hello@hyperlink-technology.com.
Book now!
If you wish to participate in one of our short courses just email us to let us know which course you are interested in booking and we’ll sort the rest from there.
Once you apply you will be issued an invoice and payment is easy by either cheque, BACS transfer or credit/ debit card.

Advanced Social Media Marketing
2018-01-30 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Connect, engage and interact with your target audience.
Advanced Social Media is right for you if you know the basics but want to go deeper on Twitter, Facebook, Linkedin and YouTube. Learn how to use the paid features, advertising tools, target the right audiences and read your analytics correctly.
For each platform, you will learn:

how to integrate Social Media into your marketing campaigns
how to select the right social media tools for your goals
how to use promoted posts, accounts and content
how to find your target audience
how to place and manage adverts
how to use the analytics tools and measure campaigns
how to use the audience building tools
how to use online tools to manage multiple social media accounts
how to manage customer data in view of GDPR

We will also review Pinterest, Instagram, Google +, Vimeo, Slideshare and decide which are the best for your business.
This day counts towards CPD
Talk to us!
If you want to know more about this course, or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.
Book now!
To secure a place on this 1-day practical course please email hello@hyperlink-technology.com.
Once you place has been confirmed you will be sent an invoice.
Payment is easy by either cheque, BACS transfer or credit/ debit card.

Get into Marketing - Newcastle University - 30 Jan
2018-01-30 18:00 - 20:00 | Newcastle University – The Partners Room, 5 Barrack Road, Newcastle upon Tyne, NE1 4SE, United Kingdom
Get into Marketing
Date: 30 January 2018
Location: Newcastle University – The Partners Room, 8th Floor
Time: 6:00pm – 8:00pm
Cost: Free
Marketing is so much more than sales and advertising. Find out about the wide range of jobs that marketers do, match your skills and aptitudes to the right role for you and discover how to get a start in marketing and turn it into a successful career.
This event is for anyone considering a career in marketing – university students, those embarking on their career pathway, or looking to change into this exciting field of work. Learn from CIM qualified graduates the benefits of having a professional qualification and what it did for their careers.
Hear from a specialist marketing recruiter as to what they are looking for, and the roles that they look to fill, and discover the different routes to achieving CIM qualifications whilst at university or after graduation.
18:00 | Registration, refreshments and networking
18:30 | Welcome, Charlie Nettle, Chair CIM North East
18:35 | My career in marketing, Chris Lucarelli
18:55 | CIM Qualifications, Veronica Swindale
19:15 | Careers in marketing, Sarah Minto, NRG
19:35 | Q&A
19:55 | Closing remarks, Charlie Nettle
20:00 | Close
This event is free to attend and we hope to see many familiar faces, as well as welcoming new members.
REGISTER FOR THIS EVENT HERE.
