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BEGIN:VEVENT
DTSTART;TZID=UTC:20211019T100000
DTEND;TZID=UTC:20211019T113000
DTSTAMP:20260406T201740
CREATED:20210707T101809Z
LAST-MODIFIED:20210707T103758Z
UID:9670-1634637600-1634643000@hyperlink-technology.com
SUMMARY:Realise the power of your brand’s Values
DESCRIPTION:Overview\nA brand’s values represent what it stands for and what it believes in; they are the guidelines that form its moral compass. Values provide direction on how to behave in any given situation; they dictate the behaviour of the brand and influence decisions. The values you choose can be applied to everything\, including the product experience\, choice of staff\, and how you react in a crisis. \nValues should be clear\, authentic and resonate with everyone inside the organisation. They need to be clearly understood by employees\, adopted by them and consistently acted upon. The brand’s values should help the organisation achieve its vision and not restrict it. Strong brands are respected for their values and are defined by them. \nCourse structure\nThis is a bite-sized 90-minute virtual session to provide guidance on how carefully chosen values have the potential to drive brand performance through your organisation’s culture. \nIt will cover:\n\nDefining Values: Immutable virtues at the heart of everything you do. These core values are the drivers of a differentiated brand experience.\nProgressive Values: The values you may not currently practice but will need to identify and work towards in order to maintain brand relevance.\nShadow Values: The toxic\, negative values that are never formalised\, but creep into a culture and can prove harmful when not observed and dealt with.\nGeneric Values: These are the basic industry values that many professional organisations identify with but lack character and ability to distinguish a brand.
URL:https://hyperlink-technology.com/nesma/event/realise-the-power-of-your-brands-values/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/07/Calendar-Values-4-fav.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211014T130000
DTEND;TZID=UTC:20211014T140000
DTSTAMP:20260406T201740
CREATED:20210723T102920Z
LAST-MODIFIED:20210723T102920Z
UID:9720-1634216400-1634220000@hyperlink-technology.com
SUMMARY:Advanced Storytelling
DESCRIPTION:Enjoy this free Webinar Express series from CIM\n\nDiscover business storytelling techniques that allow you to make complex information more compelling\, using proven methods from journalism\, psychology and research on human behaviour; with one of these techniques proven to enhance your impact by 550%. \nSpeaker: Richard Newman\, Founder and CEO of UK Body Talk \nRichard Newman is an award-winning expert in communication\, storytelling and influence. \nRichard’s team have trained 80\,000 people across 46 countries to increase their business results. His team at UK Body Talk helped one engineering company win over £1.2 billion in new government contracts in one year by improving the way they communicate\, winning 100% of the work they bid for. \nHe is regularly featured on BBC London Radio and TV\, discussing the communication styles of leaders. He has also been featured on SKY TV\, in the Daily Telegraph\, The Guardian and Forbes Magazine. \nRichard also won the most coveted award in speechwriting\, the Cicero Grand Prize Award for Best Speechwriter. \nThe webinar is kindly hosted by CIM East of England and lasts approximately 45 minutes.
URL:https://hyperlink-technology.com/nesma/event/advanced-storytelling/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/07/Advanced-S-CIM.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211012T183000
DTEND;TZID=UTC:20211012T193000
DTSTAMP:20260406T201740
CREATED:20210813T091112Z
LAST-MODIFIED:20210816T070809Z
UID:9766-1634063400-1634067000@hyperlink-technology.com
SUMMARY:Latest trends in digital marketing 2021 - CIM Marketing Club
DESCRIPTION:What is the CIM Marketing Club?\nThe CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies\, the CIM Marketing Club runs a series of webinars designed to share the latest thinking\, trends and techniques in real-world marketing delivered by expert practitioners.\nIn this highly practical session\, award-winning author and speaker Daniel Rowles\, will guide you through the latest trends in digital marketing. The session will cover topics like influencer marketing\, latest trends in podcasting and video\, as well the latest developments in social media. \nYou’ll leave with tools and techniques you can take away and use straight away\, and every attendee will be provided with the latest Digital Marketing Toolkit\, a guide to the best free digital marketing tools.\nThe session will cover the following:-\n• Digital marketing in perspective\n• Latest changes in Google and search\n• The changing role of online content\n• Social media latest tools and trends\n• The Digital Marketing Toolkit download\n\nSpeaker:- Daniel Rowles\nDaniel is a Programme Director for Imperial College Business School\, a Fellow of the Chartered Institute of Marketing\, CEO of TargetInternet.com and founding director of the Digital Leadership Programme. He is also the voice of the Digital Marketing Podcast\, a worldwide top-ten business podcast\, and an award-winning author for publisher Kogan Page (Mobile Marketing\, Digital Branding\, Building Digital Culture\, Podcast Marketing Strategy) who’s books have been translated into 12 languages. Daniel has helped organisations of all types to use digital effectively\, working with a wide range of businesses\, from start-ups through to global clients like the BBC\, Sony\, Google\, Tesco\, Vodafone\, Mercedes\, Barclays and many more.\n\nThe webinar will last about an hour and is inclusive of a live Q&A after the presentation.\n\nThis is is the first of a number of CIM Marketing Club webinars planned for this academic year.\n\nTo register for this webinar please click here.
URL:https://hyperlink-technology.com/nesma/event/latest-trends-in-digital-marketing-2021-cim-marketing-club/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/08/Digital.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211007T060000
DTEND;TZID=UTC:20211007T193000
DTSTAMP:20260406T201740
CREATED:20210909T080635Z
LAST-MODIFIED:20210909T080636Z
UID:9852-1633586400-1633635000@hyperlink-technology.com
SUMMARY:CIPR North East PR Book Club
DESCRIPTION:Whether your interest is in strategic planning\, CSR\, social listening and evaluation\, or internal stakeholder management\, join us for an evening of conversation with an international expert who will bring over 30 years of experience in communications to our discussion.\n\n\n\n\n\n\n\nIn conversation with David Gallagher\nA pioneer in modern PR\, David has co-authored the recently published book\, Truth Be Told – a must-read handbook for every communications professional committed to driving positive change\, creating authentic messaging\, executing successful campaigns and measuring the true value of those for key audiences. \nDuring the CIPR North East PR Book Club\, David will discuss ethics\, leadership\, and ‘purpose washing’ in communications during a ‘fireside chat’ style conversation with Ramona Slusarczyk\, a lecturer in Public Relations at Newcastle University. \nOf course\, there’ll be plenty of time to answer questions from the audience too. To contribute to the discussion\, please email Ramona Slusarczyk [ramona.slusarczyk2@newcastle.ac.uk] your questions for David in advance\, and on the night\, Ramona will put these to David during the session. \nWe will then throw the conversation open for a round table discussion and any final questions\, aiming to finish around 7pm. The conversation will also be recorded on zoom. \nThe PR book club is a popular event\, so book your place now. \nSave 25% on ‘Truth Be Told ‘To purchase David’s book with a 25% discount\, part of the PR in Practice series with the publishers Kogan Page\, quote discount code CIPR25* when you buy the text online. (*Discount applies to all Kogan Page Books.) \nYour CPD: This virtual event is worth 5 CPD points and is FREE to CIPR members with a limited number of places available for non-members at £15. \nAbout David Gallagher: Based in London\, David is an outgoing president for international growth and development for Omnicom PR Group. He is also co-chair of the PRCA Ethics Council\, past ICCO president\, past CEO at Ketchum London and Ketchum Europe\, past Cannes Lions jury president\, and serves on the court of the London School for Hygiene & Tropical Medicine\, among other advisory boards.
URL:https://hyperlink-technology.com/nesma/event/cipr-north-east-pr-book-club/
LOCATION:Online\, United Kingdom
CATEGORIES:CIPR
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/09/CIPR-Book-Club-1.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210930T130000
DTEND;TZID=UTC:20210930T140000
DTSTAMP:20260406T201740
CREATED:20210723T103110Z
LAST-MODIFIED:20210929T135138Z
UID:9718-1633006800-1633010400@hyperlink-technology.com
SUMMARY:Use Google Analytics to make better marketing decisions
DESCRIPTION:Enjoy this free Webinar Express series from CIM \nThere is so much data available in Google Analytics\, it’s hard to know where to start and what to focus on. This interactive session should help you feel more at home with the key metrics\, and how to use them in conversations with clients or within a marketing team. \nWe’ll look at real-world data to understand: \n• What content is the most popular?\n• Which marketing channels drive the “stickiest” visitors?\n• Where your website might be leaking traffic\n• Bounce rate – is it really such a bad thing?\n• Whatever happened to search keywords on Google – find out where you can still get this data\n• What should I write about next\, based on what people search for? \nThis session is suitable for anyone in a marketing role who wants to use Google Analytics data to help make better decisions about what to do next with a website and its content. \nSpeaker:- Geoff Roy\, Director of Leapfrog Internet Marketing \nGeoff runs Leapfrog Internet Marketing\, a Search Engine Optimisation (SEO) specialist based in Fleet\, Hampshire. He works with clients to drive more online leads into their business from natural searches on Google. \nThe webinar is kindly hosted by CIM South East and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
URL:https://hyperlink-technology.com/nesma/event/use-google-analytics-to-make-better-marketing-decisions/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/07/Google-Analytics-CIM.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210925T094500
DTEND;TZID=UTC:20210925T130000
DTSTAMP:20260406T201740
CREATED:20200622T105234Z
LAST-MODIFIED:20210420T152736Z
UID:8425-1632563100-1632574800@hyperlink-technology.com
SUMMARY:CIM Graduation Ceremony September 2021
DESCRIPTION:It’s time for you to celebrate and reflect on your personal achievements at CIM Graduation Ceremony. \nTo ensure the safety of our visitors and staff\, the date for this year’s Graduation Ceremony has been moved to 25 September 2021. As this new date falls later in the year after the lifting of restrictions\, bookings have now re-opened for the CIM Graduation Ceremony\, for those students who have passed their last exam in December 2019\, April 2020 and July 2020. For the remaining boards there will be an additional ceremony later this Autumn. Please do keep an eye out for further communications from CIM on what this may mean for you. \nTo ensure you enjoy this special occasion without a glitch\, we’ve pieced together all the information you need. \nThis event is by invitation only and for graduates who have passed with their last exam in December 2019\, April 2020\, July 2020 for the following qualifications: \n• Diploma in Professional Marketing\n• Digital Diploma in Professional Marketing\n• Diploma in Professional Digital Marketing\n• CIM Marketing Leadership Programme \nFor graduates who have passed with their last exam in September 2020 and December 2020\, there will be an additional ceremony held for you on the 13 November. Please do keep an eye out for further communications from CIM. \n\nWhat happens next?\n\nPlease ensure you read this webpage prior to booking onto the Ceremony.\nClick on the here to book your place (including any guests). All students must book their place by 06 August 2021. Places must only be booked from the time of receiving your invitation. Bookings will not be permitted if students have not completed and passed their qualification.
URL:https://hyperlink-technology.com/nesma/event/cim-graduation-ceremony-september-2021/
LOCATION:Central Hall Westminster\, Central Hall Westminster\, London\, SW1H 9NH\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/12/Graduation.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210728T130000
DTEND;TZID=UTC:20210728T140000
DTSTAMP:20260406T201740
CREATED:20210623T132031Z
LAST-MODIFIED:20210623T193807Z
UID:9631-1627477200-1627480800@hyperlink-technology.com
SUMMARY:How to build a global brand the Vimto way
DESCRIPTION:Enjoy this free Webinar Express series from CIM\nVimto\, the unique soft drink\, made into a secret recipe\, was first created by John Noel Nichols on Granby Row in Manchester in 1908. \nAn oak monument\, carved by environment artist Kerry Morrison\, was commissioned to sit on the site in 1992 to pay homage to the purple beverage’s North West heritage. The monument sits on a lawn in Manchester University’s science campus\, among other interesting sculptures including a statue of Archimedes representing his famous theory of displacement eureka moment. A combination of enduring brands and innovation is at the heart of the North West region’s entrepreneurial spirit and Vimto’s success. \nBrand owner\, Nichols Plc sells Vimto in 73 countries worldwide\, with a significant presence in the Middle East and Africa. Vimto has a special place in the Muslim community\, being a popular drink at Iftar\, the meal that breaks the fast at the end of each day during the holy month of Ramadan. \nSpeaker: Emma Hunt\, Marketing Director at Vimto \nEmma has spent her working life at Vimto and will share insights into how Nichols Plc carefully nurture the Vimto brand in the UK and internationally from market research to the development of the brand\, innovation\, channel strategies and more. Emma is no stranger to CIM having been CIM Northern Marketer of the Year in 2016/17. \nThe presentation will cover: \n• The Vimto story in the UK and internationally\n• The importance of market research and insight in entering new markets\n• How to adapt an established brand to local market conditions – product\, pricing\, people and communications\n• The importance of local market knowledge and selecting and working with the right distribution partners\n• The importance of occasion and audience and how insights are helping the brand team stretch the brand into other categories \nThe webinar is kindly hosted by CIM North West and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.
URL:https://hyperlink-technology.com/nesma/event/how-to-build-a-global-brand-the-vimto-way/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/06/3.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210714T130000
DTEND;TZID=UTC:20210714T140000
DTSTAMP:20260406T201740
CREATED:20210623T124527Z
LAST-MODIFIED:20210623T193103Z
UID:9628-1626267600-1626271200@hyperlink-technology.com
SUMMARY:How to have the energy
DESCRIPTION:Enjoy the free Webinar Express series from CIM\nDid you know that between 2.00 pm and 3.00 pm is the lowest energy point every day? – 2.55 pm to be precise. \nEnergy matters for marketeers and for leaders in business; it is essential for our creativity\, innovation and ultimately making things happen. \nWe live in a 24\7 world and the future isn’t slowing down. Being low in energy makes it harder to be resilient. If you want to be productive and make a real difference\, you need energy. In other words\, if you want your brain and body to perform at its best it needs to be fed the right kind of fuel. \nWhilst you may already be aware of this\, knowledge doesn’t always translate into daily action\, for so many reasons. Learn how to make simple\, effective changes to ensure that your food choices become part of your working day. \nSpeaker:- Colette Heneghan MSc\, BSc. Peak Performance\, Nutrition and Wellbeing \nColette is a dynamic\, engaging and results-driven Author\, Speaker\, Coach and Business founder. A strong communicator who fully utilises skills in inspirational leadership\, coaching\, mentoring\, motivation and team building to deliver compelling health and performance knowledge to teams and individuals. \nColette has designed\, managed and delivered successful\, high impact health and wellbeing programmes across the world\, including Europe\, the Middle East\, Asia and the US for companies such as Vodafone\, BT\, BAE Systems\, Hewlett Packard\, Bovis Homes\, The BBC\, Microsoft and TomTom. \nThe key to the success of Colette’s work is the combination of business acumen\, 10+ years of global corporate experience with years of study encompassing human physiology\, biochemistry\, epigenetics\, personalised nutrition\, NLP\, yoga and systems biology. \nThe webinar is kindly hosted by CIM Greater London and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.
URL:https://hyperlink-technology.com/nesma/event/how-to-have-the-energy/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/06/4-1.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210701T100000
DTEND;TZID=UTC:20210701T110000
DTSTAMP:20260406T201740
CREATED:20210603T081816Z
LAST-MODIFIED:20210603T082006Z
UID:9583-1625133600-1625137200@hyperlink-technology.com
SUMMARY:Customer Journey Mapping
DESCRIPTION:This is a marketing seminar as part of the Chamber Showcase @ North East Expo online event.\nnesma MD\, Veronica Swindale will explain the value of Customer Journey Mapping for your external as well as internal customers. She will explore how you can improve your customer experience\, even before they want to buy from you using examples from commercial\, services and the third sector. \nYou will take-away some handy hints and tips to help you improve your external and internal marketing. As if your colleagues aren’t looked after too\, how do you expect them to look after your customers? \nIf you would like further information on this event please email ashley.carney@neechamber.co.uk. \nThis event is open to Chamber members and non members. 
URL:https://hyperlink-technology.com/nesma/event/customer-journey-mapping/
LOCATION:Online\, United Kingdom
CATEGORIES:Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/06/Customer-web.png
ORGANIZER;CN="North East of England Chamber of Commerce":MAILTO:info@neechamber.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210630T130000
DTEND;TZID=UTC:20210630T140000
DTSTAMP:20260406T201740
CREATED:20210623T125355Z
LAST-MODIFIED:20210623T193311Z
UID:9625-1625058000-1625061600@hyperlink-technology.com
SUMMARY:Doing good things; driven by data
DESCRIPTION:Enjoy the free Webinar Express series from CIM\nThe last 12 months have reinforced the absolute necessity\, whether you’re a small business or a large corporation\, of carefully considered messaging and the importance of developing communications that take account of public sentiment. In 2020 Visit Wales published its five-year plan\, at the heart of which is ‘growing tourism for the good of Wales’ – an aim that has never had more resonance in the minds of not only consumers and businesses\, but also residents. \nLucy von Weber\, Head of Marketing at Visit Wales\, will run through the changing nature of marcomms approaches over the last 12 months and use examples to show how flexibility and adaptation\, linked to an emotional connection with potential visitors\, has been at the heart of Visit Wales’ work\, while staying true to the Cymru Wales brand. All activity has been driven by market intelligence and reinforced by stakeholder engagement to make sure that from the smallest business to the largest organisation\, there has been an opportunity to be part of the Cymru Wales approach. \nThe Cymru Wales Brand has five objectives\, one of which is to ‘do good things’. The session will show how Visit Wales has tried to do that over the last year. \nThe session will include references to:- \n• Market intelligence\n• Brand values\n• Scenario planning\n• Stakeholder engagement\n• Content choices and delivery channels \nThe webinar is kindly hosted by CIM Wales and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.
URL:https://hyperlink-technology.com/nesma/event/doing-good-things-driven-by-data/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/06/2.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210614T130000
DTEND;TZID=UTC:20210614T140000
DTSTAMP:20260406T201740
CREATED:20210406T115206Z
LAST-MODIFIED:20210406T115207Z
UID:9397-1623675600-1623679200@hyperlink-technology.com
SUMMARY:Crisis Leadership
DESCRIPTION:A free Webinar Express from CIM\nNo two crises are the same\, some appear suddenly and\, apparently\, without warning. Others such as the Covid-19 pandemic emerge more slowly but\, as we have all learned\, are no less impactful. \nWhat is common to all crises though is the stress they put on organisations\, their people and\, of course\, their leaders. Navigating a crisis is the ultimate test of leadership. \nIn this presentation\, Tim Johnson will draw on his 20 years of experience supporting leaders through crises ranging from high-profile industrial accidents to cyber breaches and data loss to terrorist attacks. \nSpeaker:- Tim Johnson\, Partner in Deloitte’s Crisis and Resilience Practice \nTim is an acknowledged expert on crisis leadership. He has been supporting clients to prepare for and respond to crises and high-impact events for over 20 years. During this time he has worked alongside clients responding to major industrial accidents\, terrorist attacks\, cyber-attacks and data breaches\, market exits and restructuring programmes\, product recalls\, public health emergencies and allegations of misconduct. \nThe webinar is kindly hosted by CIM South West and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. \nIf you have any questions regarding the event please use the contact details provided.
URL:https://hyperlink-technology.com/nesma/event/crisis-leadership/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/2.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210608T153000
DTEND;TZID=UTC:20210608T170000
DTSTAMP:20260406T201740
CREATED:20210419T122736Z
LAST-MODIFIED:20210428T151626Z
UID:9426-1623166200-1623171600@hyperlink-technology.com
SUMMARY:Selling in the story
DESCRIPTION:Overview\nSo you have a well written press release.  Now what do you do with it?  This session will look at meeting journalists’ needs while getting your message across. \nCourse structure\nThis is a 90 minute interactive virtual session that will help you get your story in front of the journalist and how to get the most from your media relations. \nIt will cover:\nTargeting and Relevance \nHow to target your press release so that you do not annoy the busy journalist. How can you make sure your release is relevant to the journalist’s special interests? \nTiming \nWhen is the best day of the week\, time of the day to send your press release? Again\, remembering the journalist is busy\, how do you make life easier for them? \nCalling the Media \nTo phone or not to phone is always a vexed question. We will look at when to phone and tips on what to say.
URL:https://hyperlink-technology.com/nesma/event/selling-in-the-story/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/PR-workshop-Graphic.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210608T130000
DTEND;TZID=UTC:20210608T143000
DTSTAMP:20260406T201740
CREATED:20210419T122129Z
LAST-MODIFIED:20210428T151707Z
UID:9423-1623157200-1623162600@hyperlink-technology.com
SUMMARY:Writing a press release
DESCRIPTION:Overview\nMedia relations is a key part of PR and although the media landscape has changed\, there is still a need for effective press releases.  This session will take you through the steps to writing a press release that journalists will want to use. \nCourse structure\nThis is a 90 minute interactive virtual session designed to equip you to be able to write persuasive press releases that journalists will want to use. \nIt will cover:\nThe importance of the Introduction \nThe importance of clear\, concise and complete information at the start of any successful press release. You have to grab the journalist’s attention quickly or they will reach for the delete button. \nTelling your Story \nWhat is the journalist looking for in a good story? How can you make sure your organisation’s or brand’s messages come across in the story? \nWriting good headlines \nWe will look at the role of the headline and how it is different from a catchline.  Does the journalist use your headline? Does it matter?
URL:https://hyperlink-technology.com/nesma/event/writing-a-press-release/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/PR-workshop-Graphic.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210608T100000
DTEND;TZID=UTC:20210608T113000
DTSTAMP:20260406T201740
CREATED:20210419T120335Z
LAST-MODIFIED:20210428T151745Z
UID:9419-1623146400-1623151800@hyperlink-technology.com
SUMMARY:Introduction to Public Relations
DESCRIPTION:Overview\nThis course is aimed at people new to public relations who want to learn more.  It will equip them with a foundation in practical PR and introduce them to the writing and media relationship skills they will need in new PR roles. \nCourse structure\nThis is a bite-sized 90 minute virtual interactive session to help you improve your understanding of PR with tips and techniques to help you in your role. \nIt will cover:\nWhat is public relations? \nHow it differs from advertising and marketing. What is the value of PR and how it can benefit your organisation or brand. \nWhat are the different types of PR? \nWe will look at different disciplines and when to use them\, from media relations to public affairs.  We will consider crisis communications and social media and how they fit into your PR plan. \nAudiences and how to reach them. \nYou want your message to reach a wide range of people so we will look at effective ways to reach them in the most efficient way.  And we’ll look at different PR writing skills to suit each audience.
URL:https://hyperlink-technology.com/nesma/event/introduction-to-public-relations/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/PR-workshop-Graphic.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210603T130000
DTEND;TZID=UTC:20210603T140000
DTSTAMP:20260406T201740
CREATED:20210504T123315Z
LAST-MODIFIED:20210511T200134Z
UID:9520-1622725200-1622728800@hyperlink-technology.com
SUMMARY:Shifting perceptions of B2B
DESCRIPTION:A people-first approach to global marketing in an increasingly digital world – A free Webinar Express from CIM. \nThe last year has required almost all businesses to pivot their plans\, in turn demanding marketing teams to switch up their strategies\, often with an increased focus on people. Relationship marketing is often prioritised in B2B environments with exhibitions\, conferences\, networking and personal visits forming key activities of business development. \nIn this session\, we’ll explore how defence equipment provider Pearson Engineering\, a business with reach across the globe\, has re-created a focus on people without being able to localise physically and the lessons they’ll take into an increasingly virtual world. \nSpeaker:- Nicola Irving\, Head of Strategic Marketing & Communications at Pearson Engineering \nNicola Irving is Head of Strategic Marketing and Communications at Pearson Engineering\, a Newcastle based company that provides armoured vehicle equipment to Armed Forces around the world. Having studied Spanish and French with German at Newcastle University\, Nicola went on to forge a career in marketing aided by her CIM Level 4 and Level 7 qualifications. In her first marketing role\, Nicola worked agency-side serving clients such as Nike and The Great Run Company but soon moved in-house and has specialised in B2B marketing with experience in both architecture and product engineering. \nNicola has held various voluntary positions including as the marketing and communications representative of a counter-explosive ordnance special interest group\, as an ambassador for CIM’s North East board and as a social media volunteer for Business Beats Cancer Newcastle. \nThe webinar is kindly hosted by CIM North East and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. \n\n\nTo register for this webinar please click here.
URL:https://hyperlink-technology.com/nesma/event/shifting-perceptions-of-b2b/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM,North East
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/05/WEBEXP-Shifting-perceptions-of-B2B_1080x1080_TWITTER.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210526T180000
DTEND;TZID=UTC:20210526T193000
DTSTAMP:20260406T201740
CREATED:20210422T083956Z
LAST-MODIFIED:20210422T083956Z
UID:9480-1622052000-1622057400@hyperlink-technology.com
SUMMARY:A new landscape: The future of marketing
DESCRIPTION:The Mike Warne Event 2021 : This year’s Mike Warne event theme is – A new landscape: The future of marketing. \nWithin the industry\, we have seen rising trends in the expectation of personalisation (for goods\, services and customer experience)\, smart devices in homes accompanied by the emergence of new social media platforms\, and the growing demand for sustainable products to name but a few. As the marketers of the future\, we are interested to know how businesses are responding to significant environmental changes\, combined with the added challenge of dealing with the consequences and longer-term implications of a global pandemic. \nThis event seeks to provide some insight into where marketing is going next\, and what are the implications for present and future marketers? \nNow in its 15th year\, this prestigious CIM event – organised by final year students from Bournemouth University’s successful BA (Hons) Marketing Communications degree – looks to bring the latest industry insight and expertise to both industry and academic audiences. The event is in memory of Mike Warne\, who was the South West Regional Director for CIM. Previous events have had a successful history\, with last year’s sell-out event winning the ‘CIM Innovation of the Year’ award. \nEvery year\, the event attracts a wide and diverse audience. It doesn’t matter if you work for a big\, small\, or medium company or a student\, or even just someone with a passion for marketing. This online event has been carefully designed to ensure there’s something for everyone. \nSpeakers:-  \nErica Lowe-Rachidine\, UK Campaign and Collaboration Manager\, Oatly\nErica leads social media and digital projects\, as well as partnerships\, collaborations and new product launch campaigns\, for Oatly in the UK. Prior to joining the company in 2018\, she obtained a master’s degree in marketing communications in 2015 and was part of the social media team at London PR agency W Communications – producing social content and copy\, as well as managing the overall social strategy\, social ads\, influencer relationships and community management for several brands including Levi’s\, Marmite and Belstaff. \nTaiwo Adegbulu\, Co-founder and Marketing Manager at Omolola Jewellery\nTaiwo is the Co-founder of Omolola Jewellery which she started in 2018 with her sister to pay homage to West African artistry and cultures and her heritage. Omolola Jewellery has been featured in British Vogue\, Glam Africa\, Cosmopolitan UK and Bustle\, and has grown as a business generating £120\,000 in revenue within 6 months through TikTok\, Facebook and Instagram campaigns. It has penetrated new markets and retail channels through strategic planning\, competitive analysis\, product concepts and influencer communications. Omolola Jewellery was recently featured in TikTok’s inspiration page as a business generating a ten-fold return on ad spend over the Black Friday 2020 period. \nTo register for the webinar please click here or on the image at the top of the page. \nIf you have any questions regarding the event please use the contact details provided.
URL:https://hyperlink-technology.com/nesma/event/a-new-landscape-the-future-of-marketing/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/The-future-of-marketing_1080x1080_.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210517T100000
DTEND;TZID=UTC:20210517T113000
DTSTAMP:20260406T201740
CREATED:20201222T163856Z
LAST-MODIFIED:20210428T140750Z
UID:8998-1621245600-1621251000@hyperlink-technology.com
SUMMARY:Optimising your Social Media copy
DESCRIPTION:Overview\nSocial media is an incredibly powerful place to create and grow your business\, and even to develop your own brand community. But so many of us struggle to ‘make the switch’ from a personal presence on social media\, to using it as a business and conveying our marketing message in an effective way. \nWhether you’re currently using social media or not\, you’re going to want to build some kind of business presence in the not too distant future\, and in doing so\, learn how to apply some key techniques to your copy to help optimise it to ensure your business’s success. \n*These copywriting techniques can also be applied to the likes of: email marketing\, web copy\, advertising\, and more… \nCourse structure\nThis is a bite-sized 90 minute virtual session to help you improve your knowledge of the tips\, techniques\, and features available to you when creating social media copy (text) for your business. \nIt will cover:\nHow to write copy for your ideal audience \nSo many businesses are creating copy on social media that focuses solely on selling – an obvious mistake to make\, but one that could be costing you valuable customers! Understanding who your online audience is is the first step in creating copy that allows you to connect\, develop a relationship\, and make customers out of your followers. \n Specific features you should be using on social media \nYou might already be aware of the various features available to you on social media when it comes to your copy\, but are you using all of them accurately to optimise your content? In this section of the session\, we’ll take a look at various social media platforms and discuss the need (or lack of) to use these features and how you can boost your content right away! \n How to structure your copy to maximise your marketing message  \nYour copy needs to tell a story\, but so many businesses finish after just one sentence! In this section\, we’ll take a look at a simple formula to help you craft professional copy every single time. It’ll save you a headache\, and make the copywriting process far more enjoyable! \n 
URL:https://hyperlink-technology.com/nesma/event/optimising-your-social-media-copy/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/12/Calendar-Graphic.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210506T130000
DTEND;TZID=UTC:20210506T140000
DTSTAMP:20260406T201740
CREATED:20210312T125558Z
LAST-MODIFIED:20210312T125620Z
UID:9334-1620306000-1620309600@hyperlink-technology.com
SUMMARY:New product development in a virtual world
DESCRIPTION:Join CIM for another great Webinar Express on Thursday 6 May 2021.\n\n\nWe are living in truly unprecedented times\, in which the lives of people and organisations are being truly disrupted. \n\n\n\nIn Higher Education many institutions are grappling with the new normal whilst considering what this means for new product/course development. What opportunities does this new world offer to organisations looking to revolutionise their product/course portfolio and what are the challenges? This session will look at Higher Education institutions and outline approaches to virtual new product development and key learning points. \nSpeaker:- David Smith\, Head of Marketing at the University of East London \nDavid has fifteen years of experience working in higher education marketing and communications. He is an all-round marketer with particular experience in brand strategy and management having successfully supported two higher education intuitions through major re-brand projects. He’s skilled in translating corporate vision into engaging marketing communications and content\, and alignment with strategic portfolio development. With a focus on matching market insight with innovation\, David has built a team of ambitious and talented individuals at the University of East London. \nThe webinar is kindly hosted by the CIM Higher and Further Education Group and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.  \nTo register for this webinar please click here.
URL:https://hyperlink-technology.com/nesma/event/new-product-development-in-a-virtual-world/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/03/CIM-Webinar-Express.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210421T183000
DTEND;TZID=UTC:20210421T193000
DTSTAMP:20260406T201740
CREATED:20210312T122906Z
LAST-MODIFIED:20210312T122906Z
UID:9330-1619029800-1619033400@hyperlink-technology.com
SUMMARY:Expressing your personal brand at work
DESCRIPTION:Join CIM for another great Webinar in the Graduate Gateway Club series on Wednesday 21 April 2021.\n\n\n\nArticulate your value\, develop your brand story\, and shine! How do we communicate our worth in the workplace? How do we convey the important work we do and achieve the recognition we deserve?\n\nThis session shares valuable tools and mindset shifts to help you move ahead with confidence\, shoring up your foundations with the understanding that you’re putting your best foot forward and presenting yourself as a person of influence and value.\n\nLearning objectives:\n• Use your personal and work values to ensure you’re communicating your best self\n• Tell your brand story in a way that’s powerful\, valuable\, and inspiring\n• Understand the impact you have on others and develop the gravitas you need to be taken seriously\n• Learn to read the personalities of your colleagues and increase your powers of persuasion\n\nSpeaker:- Shola Kaye\nShola is a communication consultant\, the author of two books\, and an award-winning speaker. Her keynote and masterclass topics include communication – particularly for high-pressure situations\, inclusive leadership\, and workplace empathy. She also speaks about how to create a more inclusive environment for introverts\, especially within the technical/data/STEM workspace.\nShe has a degree in Natural Sciences from Cambridge University and spent a number of years working in the United States. Her writing has appeared in industry publications such as Management Today and HR Zone and she has been featured in Marie Claire\, Harper’s Bazaar and on the BBC. Clients include Deloitte\, American Express and The United Nations.\n\n\n\n\n\nThe webinar will last about an hour and is inclusive of a live Q&A session after the presentation.\n\nTo register for this webinar please click here or on the image at the top of the page.
URL:https://hyperlink-technology.com/nesma/event/expressing-your-personal-brand-at-work/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/03/CIM-Webinar-Express-Brand.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210421T123000
DTEND;TZID=UTC:20210421T133000
DTSTAMP:20260406T201740
CREATED:20210301T175914Z
LAST-MODIFIED:20210301T184823Z
UID:9302-1619008200-1619011800@hyperlink-technology.com
SUMMARY:5 reasons why you should look at your marketing differently
DESCRIPTION:Veronica will be speaking at this North East England Chamber Of Commerce event urging you to take a step back to ensure your marketing reflects the changes in markets and behaviours.\nAbout this Event\n\nWe are living in the most disrupted world for a lifetime – and there is no normal. Doing what you have always done will not get you the same results. \nWe can predict that flexibility will be essential from now on\, and we need to be mindful of how we keep up with these trends. \nBehaviours and markets have shifted\, making us step back to ensure our marketing reflects these changes\, with even more focussed attention on our supplier base. Can we get the goods and services and the people we need? How do we satisfy today’s dynamic of 24/7 ‘expect it now’ demand? Are we tuned into the emergent themes of kindness\, complementary working and frugal innovation? Do we understand what our customers care about? Can we meet their changing demands? \nVeronica Swindale\, MD of nesma\, will be challenging us with five reasons why we should be looking differently at our marketing right now. \nVeronica Swindale is a Chartered Marketer\, Fellow of the Chartered Institute of Marketing and Member of the Chartered Institute of Public Relations. She has guided her business from face to face qualifications delivery to a fully comprehensive online virtual offering\, which has expanded the company’s reach throughout the UK. nesma\, in itself\, is a Covid success story. We are so proud to be supporting individuals with their professional qualifications\, which they will proudly put on their CVs. Many have been working full time at their kitchen table\, sometimes with partners\, children\, dogs and cats in the house\, in addition to studying for a degree level professional qualification. \nIf you have any queries on this webinar please contact events@neechamber.co.uk or 03003036322.
URL:https://hyperlink-technology.com/nesma/event/5-reasons-why-you-should-be-looking-at-your-marketing-right-now/
LOCATION:Online\, United Kingdom
CATEGORIES:Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/03/Marketing-Differently.png
ORGANIZER;CN="North East of England Chamber of Commerce":MAILTO:info@neechamber.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210415T100000
DTEND;TZID=UTC:20210415T113000
DTSTAMP:20260406T201740
CREATED:20210215T144856Z
LAST-MODIFIED:20210215T151517Z
UID:9231-1618480800-1618486200@hyperlink-technology.com
SUMMARY:Campaign effectiveness and advertising research
DESCRIPTION:Embedding insight into your business\nThese practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We’ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick\, how to use audience and customer insight to see through the eyes of those using your brand\, product or service and the importance of tracking your brand’s health. \nCourse Structure \nThis is a bite-sized 90-minute practical virtual session. \nIt will cover;\nAdvertising is all around us\, and undergoing a huge evolution\, from personalised advertising to programmatic and the rise of digital\, advertisers have never had so much opportunity. But\, how to we measure the impact of campaigns on target audiences and make sure we’re getting the most from our campaigns using research? \n\nWhy do we advertise\, and how do we decide if a campaign has had the desired impact?\nCore campaign effectiveness methodologies – how do they work\, what do you get and what should you consider?\nHow to decide which method is right for you!\nPre creative testing – put your creatives to the test\nSome real-life examples of advertising research\n\nThis is one of three workshops happening on the same day delivered by Phoebe Casey-Miller – The themes build during each workshop\, however\, you can opt for all three or choose the one that fits your priority learning need.
URL:https://hyperlink-technology.com/nesma/event/campaign-effectiveness-and-advertising-research/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2020/12/Market-research-2-A.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210413T130000
DTEND;TZID=UTC:20210413T140000
DTSTAMP:20260406T201740
CREATED:20210312T121606Z
LAST-MODIFIED:20210312T121606Z
UID:9327-1618318800-1618322400@hyperlink-technology.com
SUMMARY:The science of storytelling
DESCRIPTION:Join CIM for another great Webinar Express on Tuesday 13 April 2021.\n\n\nTransform your results and increase your influence through advanced business storytelling strategies.\n\nIn this session Richard Newman from UK Bodytalk will explain strategies you can use to captivate your clients\, team and stakeholders\, so that you compel them to listen and dramatically increase your business results.\nYou will discover how to:\n\n• Make your ideas more persuasive and memorable\n• Turn complex information into concise and compelling messages\n• Motivate people to act when you speak\n• Learn how to use these strategies for sales pitches\, emails\, and virtual meetings\, to boost your personal influence\n\nSpeaker: Richard Newman\, Founder & CEO of UK Body Talk\n\nRichard Newman is an award-winning expert in communication\, storytelling and influence. Richard’s team have trained 80\,000 people across 46 countries to increase their business results. His team at UK Body Talk helped one engineering company win over £1.2 billion in new government contracts in one year by improving the way they communicate\, winning 100% of the work they bid for. He is regularly featured on BBC London Radio and TV\, discussing the communication styles of leaders. He has also been featured on SKY TV\, in the Daily Telegraph\, The Guardian and Forbes Magazine. Richard also won the most coveted award in speechwriting\, the Cicero Grand Prize Award for Best Speechwriter.\n\nThe webinar is kindly hosted by CIM East of England and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.\n\nTo register for this webinar please click here.
URL:https://hyperlink-technology.com/nesma/event/the-science-of-storytelling/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/03/CIM-Webinar-Express-Storytelling.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210408T130000
DTEND;TZID=UTC:20210408T140000
DTSTAMP:20260406T201740
CREATED:20210406T113206Z
LAST-MODIFIED:20210406T113349Z
UID:9395-1617886800-1617890400@hyperlink-technology.com
SUMMARY:The five competencies for standing out in a sea of sameness
DESCRIPTION:A free Webinar Express from CIM\nJoin Dr Simon Kelly\, co-author of Standout Marketing: How to differentiate your organisation in a sea of sameness\, to discover the five key competencies marketing leaders need to stand out. \nThrough in-depth research the authors discovered that many organisations said the same things to prospective customers\, leaving customers swimming in a ‘sea of sameness’ making choice difficult and leading to lost sales. Through their research the authors unearthed the five key competencies marketing leaders need to help them stand out. \nSpeaker:- Dr Simon Kelly\n\nSimon is a lecturer in Marketing and Sales at York Management School and co-author of two books: Standout Marketing: How to differentiate your organisation in a sea of sameness and Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions. \nThe webinar is kindly hosted by CIM Yorkshire and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. \nIf you have any questions regarding the event please use the contact details provided.
URL:https://hyperlink-technology.com/nesma/event/the-five-competencies-for-standing-out-in-a-sea-of-sameness/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/3.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210330T130000
DTEND;TZID=UTC:20210330T140000
DTSTAMP:20260406T201740
CREATED:20210312T120811Z
LAST-MODIFIED:20210312T120811Z
UID:9324-1617109200-1617112800@hyperlink-technology.com
SUMMARY:Driving competitive advantage through sustainability
DESCRIPTION:Join CIM for another great Webinar Express on Tuesday 30 March 2021.\n\nWith sustainability on almost every corporate agenda\, brands are increasingly reframing what they do to establish their role in the world. In this webinar we’ll discuss the drivers of sustainability and how and why marketers should embrace it\, to differentiate from competitors and achieve responsible\, sustainable and profitable growth.\n\nSpeaker:- Alex Glen\, Director of Catalystic Consulting \n\nAlex is Director of Catalystic Consulting\, a marketing consultancy focused on driving brand growth through strategies that benefit the health and sustainability of people and our Planet. He’s worked in FMCG marketing on brands such as Weetabix\, Cravendale\, Lemsip and recently as Marketing Director at Quorn.\n\nThe webinar is kindly hosted by CIM Midlands and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.\n\nTo register for this webinar please click here.\n\n\nInformation on how to join\, along with the link\, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Tuesday 30 March please let CIM know as soon as possible.
URL:https://hyperlink-technology.com/nesma/event/driving-competitive-advantage-through-sustainability/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/03/CIM-Webinar-Express-Sustainability.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210325T121500
DTEND;TZID=UTC:20210325T133000
DTSTAMP:20260406T201740
CREATED:20210224T170455Z
LAST-MODIFIED:20210224T170456Z
UID:9291-1616674500-1616679000@hyperlink-technology.com
SUMMARY:Data Skills: Making PR Count (Part 1)
DESCRIPTION:COMMS BEYOND COVID is a new series of events by CIPR North East focusing on the professional skills we need for success in a post-COVID world. \nThe ability to analyse data – whether it comes from numbers or words – and understand the insights\, is vital in any industry\, including Public Relations. Being a data-led PR is about being trusted to interrogate statistical data to support organisations. \nData-led decision-making\, evidence-based strategies\, and the ability to present and communicate a large amount of information to audiences effectively are crucial to success. \nCommunication professionals can bring data to life in meaningful ways; storytelling with data to raise awareness of important trends and changing behaviours and attitudes. \nBut do you have the capabilities to interrogate the data? \nData skills will be even more crucial for success in a post-COVID world. At this event\, you will hear from professionals with hints and tips to make data count.
URL:https://hyperlink-technology.com/nesma/event/data-skills/
LOCATION:Online\, United Kingdom
CATEGORIES:CIPR
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/02/CIPR-Data-web.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210324T130000
DTEND;TZID=UTC:20210324T134500
DTSTAMP:20260406T201740
CREATED:20210224T172117Z
LAST-MODIFIED:20210224T172143Z
UID:9296-1616590800-1616593500@hyperlink-technology.com
SUMMARY:PR Live@Home
DESCRIPTION:Join CIPR North East for their PR Live@Home for their next lunchtime session.\nIt’s a regular informal drop-in event on Zoom to keep you networking with PRs across the North East. \nYou’ll find a great mix of people with who you can ask for recommendations\, share ideas and celebrate successes. \nIt is hosted by Kate Vogelsang & other members of the CIPR North East committee. \nAs it’s available via video or audio – you can join them from the office\, home or commute – you can even catch up on a lunchtime walk or listen and chat whilst you are making your lunch or enjoying a cuppa. \nIt’s an informal event that is free and open to CIPR Members only. \n 
URL:https://hyperlink-technology.com/nesma/event/pr-livehome/
LOCATION:Online\, United Kingdom
CATEGORIES:CIPR
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/02/CIPR-SOCIAL-web.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210318T183000
DTEND;TZID=UTC:20210318T193000
DTSTAMP:20260406T201740
CREATED:20210121T110943Z
LAST-MODIFIED:20210121T110943Z
UID:9165-1616092200-1616095800@hyperlink-technology.com
SUMMARY:Developing customer insight to drive marketing strategy
DESCRIPTION:Join CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 18 March 2021.\n\n\n\n\n\nThis webinar is part of our Graduate Gateway Marketing Club series of events.\n\nIn this session\, we’ll look at how to translate data into insight\, how to ensure that this insight is actionable and how we can utilise insight in our marketing strategies.\n\n\n\n\nSpeaker: Abigail Dixon\n\n\n\n\n\nAbigail is the founder and director of award-winning strategy and capability consultancy Labyrinth Marketing. She is also podcast host and author of ‘The Whole Marketer’ (published in April 2021). She has over 20 years’ experience in developing and implementing long-term strategic plans for many household brands across multiple markets and sectors.\n\nHer approach is to empower marketers to deliver an insight-based strategic planning process with their organisation and cross-functional teams to deliver in-market success. Abigail will share her own best practice experiences to help you harness the commercial benefits of customer insight.\n\n\nThis is the third of four CIM Graduate Gateway Marketing Club online events planned for this academic year.\n\nWhat is the CIM Graduate Gateway Marketing Club?\nFor the past three years leading universities across the south of the UK have collaborated with the CIM to run a programme of on campus practitioner led events for marketing students and marketers alike. This year we will be running UK-wide Marketing Club events online.\n\n\n\n\n\nThe webinar will last about an hour and is inclusive of a live Q&A session after the presentation. \nIf you would like to register and attend the webinar please do so by clicking here. \nInformation on how to join\, along with the link\, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Thursday 18 March please let CIM know as soon as possible.
URL:https://hyperlink-technology.com/nesma/event/developing-customer-insight-to-drive-marketing-strategy/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/01/GG-Marketing-Club-Developing-customer-insight_400x300_WEBSITE.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210225T183000
DTEND;TZID=UTC:20210225T193000
DTSTAMP:20260406T201740
CREATED:20210121T110150Z
LAST-MODIFIED:20210216T224623Z
UID:9162-1614277800-1614281400@hyperlink-technology.com
SUMMARY:Points are good because they stick into things
DESCRIPTION:Join CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 25 February 2021.\nEvery brand needs a point\, a sharp definition of its purpose that will stick in people’s minds. It stands to reason that a brand-aligned behind a shared point will have a better chance of success than one that isn’t. However\, this means making a choice about what that one point is\, and that can be can fiendishly hard to do. A brand strategy can do this. \nThis session will introduce what a brand strategy is (and what it isn’t)\, how it delivers financial value to an organisation\, the key elements that make up a brand strategy\, the role it plays in shaping the brand\, the need to engage the whole organisation in its development and how it can fit into the broader marketing and planning process. \nBased on the Brand Arrow®\, a planning tool covered in Bruce M Mckinnon’s award-winning book ‘What’s Your Point?’\, it will cover the four of the core building blocks of any brand strategy: \n\nVision – defining where the brand wants to head to and the barriers and drivers to reaching it\nPositioning – describing what is at the heart of the brand\, what makes it unique in the market\nProposition – capturing that positioning in a way that engages firstly your team and secondly your customers\nValues – defining the character of the brand to act as a benchmark for both the team and the brand’s customers\n\nBruce will also explore the tangible deliverables a brand strategy can provide including: \n\nElevator pitch – a sentence that defines the problem that all its customers are facing\, and a sentence then defines how the brand will solve that problem\nKey messaging – the 5 most powerful messages that ensure the brand is using consistent and correct copy across all its communications channels\nBrand name – using the brand strategy as a tool to first ensure the brand name reflects its direction and if required the development of a new or evolved brand name\n\nAt the end of the session\, delegates will all have a good idea of how brand strategy can add both strategic and practical value to any organisation. \nSpeaker: Bruce M Mckinnon \nBruce has worked in brand marketing for 30 years and passionately believes the right brand strategy is the most effective tool a client has to deliver its point. In 2009\, he founded the specialist brand strategy practice The Brand Arrow and has since delivered over 70 assignments in Europe and North America in a variety of sectors including artificial intelligence\, legal tech\, financial services\, food and drink\, real estate\, and software. \nIn 2019 Bruce published What’s Your Point? containing the proprietary Brand Arrow framework\, winning silver at the US Business Book Awards (Axiom). \nBruce regularly speaks on the subject of brand at conferences\, business schools\, facilitates workshops\, and has been invited to speak at both CIM Marketing Club and annual CIM Tutor Conferences. He holds an MBA from Cranfield School of Management and the CIM Post Graduate Diploma in Marketing. \nBruce’s book What’s Your Point? is currently on offer in the CIM bookshop. \nThis is the second of four CIM Graduate Gateway Marketing Club online events planned for this academic year. \nWhat is the CIM Graduate Gateway Marketing Club? \nFor the past three years leading universities across the south of the UK have collaborated with the CIM to run a programme of on-campus practitioner-led events for marketing students and marketers alike. This year we will be running UK-wide Marketing Club events online. \nThe webinar will last about an hour and is inclusive of a live Q&A session after the presentation. \nInformation on how to join\, along with the link\, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Thursday 25 February please let CIM know as soon as possible.
URL:https://hyperlink-technology.com/nesma/event/points-are-good-because-they-stick-into-things/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/01/GG-Marketing-Club-Points-are-good_400x300_WEBSITE.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
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DTSTART;TZID=UTC:20210223T130000
DTEND;TZID=UTC:20210223T140000
DTSTAMP:20260406T201740
CREATED:20210216T152503Z
LAST-MODIFIED:20210216T223749Z
UID:9252-1614085200-1614088800@hyperlink-technology.com
SUMMARY:Sharing Scotland's Stories
DESCRIPTION:Join CIM for another great Webinar Express on Tuesday 23 February 2021.\nWith fierce international competition\, how does a small country like Scotland get itself noticed and make a name for itself? Through collaboration\, agility\, and the ability to be bold. In this talk\, Cat shares her experience working across national organisations to share Scotland’s stories with the world. \nSpeaker:- Cat Leaver\, Head of Brand at VisitScotland \nCat is a strategic marketing leader with experience across traditional and digital channels\, complex stakeholder management and a track record of delivering results in both agency and client-side environments. She heads up global brand for VisitScotland and holds a non-executive board position for CodeClan – Scotland’s national digital skills academy – and an advisory board position for City Nation Place. \nIn 2018\, Cat was brought in to lead on the exciting cross-agency initiative Brand Scotland\, setting out a bold new strategy for Scotland and to work across national organisations to establish a team of talent\, a digital infrastructure and a platform which set out to build Scotland’s international profile and reputation as a choice destination in which to live\, work\, study\, visit and do business. Over the past few years\, this team has delivered the award-winning Scotland Is Now platform\, establishing Scotland as one of the top five most admired place brands in the world by the Anholt-Ipsos City Nation Place survey in April 2020. \nFormerly\, heading up strategy and marketing at After Digital for seven years\, Cat led teams in offices across the UK working with prestigious clients EDF Energy\, the BBC\, Deliveroo\, Macdonald Hotels\, Chase Distillery and London Philharmonic Orchestra. She is one of five who ran TEDxGlasgow (a non-profit organisation in Scotland)\, building it to the most established TEDx organisation in Europe\, and coordinating a yearly conference that brought world-class speakers to the stage. In 2018\, they welcomed over 4\,400 attendees to the SEC Armadillo in Glasgow over two day-long events\, hosted the first TEDxYouth event in Scotland and achieved over 10 million views of their talks online. \nThe webinar is kindly hosted by CIM Scotland and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. 
URL:https://hyperlink-technology.com/nesma/event/sharing-scotlands-stories/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning,Scotland
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/02/WEB.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20210216T130000
DTEND;TZID=UTC:20210216T140000
DTSTAMP:20260406T201740
CREATED:20210121T105255Z
LAST-MODIFIED:20210121T105255Z
UID:9159-1613480400-1613484000@hyperlink-technology.com
SUMMARY:Focusing your marketing strategy on recovery and growth
DESCRIPTION:Join CIM for another great webinar in the Webinar Express Series on Tuesday 16 February 2021.\n\n\nThe coronavirus pandemic has elevated the relevance of reputation and relationships in marketing. Over the past year\, businesses with a clear vision and purpose have stood out\, while those who have failed to act responsibly have been exposed.  \n\nBut the seemingly unending uncertainty has made it challenging for marketers to know what they should be doing\, both tactically and in terms of implementing or redefining marketing strategies. In this webinar\, strategic marketing consultants Jade Tambini and Georgina Lewindon\, together with data and analytics consultant Sameer Rahman\, will answer some of the pertinent questions at the forefront of marketing professionals’ minds. Drawing on their versatile combined experience\, they’ll provide practical advice for how to position your marketing strategy over the next few months to enable your business to recover and grow.\n\nThis session will provide guidance to address the following questions:\n\n• How do we build on our brand to help it stand out?\n• How can we improve our employer brand?\n• What should we do about rebranding or launching a new brand?\n• How can we understand our customers’ changing behaviour and thoughts?\n• How can we define realistic objectives for post Covid-19?\n• What should we be spending on marketing right now?\n• How do we pivot our business and proposition in line with these trends?\n• How can we look at the market\, consumer and internal data to define our business for the future?\n• Which data we should be looking at and where is it available?\n\n\n\n\nSpeakers: Jade Tambini\, Georgina Lewindon and Sameer Rahman.\n\nJade Tambini is the owner of Tambini Marketing\, a marketing consultancy focused on results. An award-winning professionally qualified CIM marketer with 16 years’ experience\, Jade’s professional experience includes running an international marketing department as Head of Marketing for FTSE 100 company DS Smith Plc and has worked for a variety of businesses up to Director level.\n\nJade has extensive experience in brand and marketing strategy\, leading and implementing large scale rebrands and brand positioning projects. She was also previously Chair of The Chartered Institute of Marketing Wales Board.\n\nGeorgina Lewindon is the owner of Glew Marketing\, a strategic marketing consultancy which helps small businesses develop a more structured and integrated approach to their marketing. A CIM qualified Chartered Marketer with a research-based masters degree\, she has 16 years of experience building and managing marketing functions across a diverse range of industries and sectors.\n\nGeorgina’s past experience saw her responsible for strategic marketing\, brand development\, stakeholder engagement\, communications and event management for a variety of organisations including the internationally renowned Law School at Cardiff University. She is also a member of the CIM Wales Board.\n\nSameer Rahman – Head in data\, heart in marketing; is the best way to describe Sameer. Voted by Data IQ as Top 100 Data leaders and influencers in the UK in 2020. Sameer is a business leader who uses data as the lynchpin and key asset to drive organisational growth\, and who uses the art of leveraging data to do something meaningfully different in the market. A visionary data and insight leader with experience of influencing business practices at all levels\, right from improving campaign performance\, increasing customer lifetime value\, uncovering new market opportunities to using data to disrupt business models. Sameer champions data and analytics democratisation across organisations and is an automation expert having led analytics automation in the form of auto machine learning\, data preparation and auto visualisation of reporting.\n\nThrough the application of data science\, Sameer has helped optimize marketing budgets in excess of £80m\, identified new market opportunities\, developed product portfolios and changed business culture to more data-led and informed decision making. One of the very early adopters of augmented analytics and machine learning technologies using it to reshape business practice. Sameer is a thought leader\, published international author on predictive modelling\, prominent blogger and conference speaker on various data science related topics.\n\n\n\n\nThe webinar is kindly hosted by the CIM Wales and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.   \nIf you would like to register and attend the webinar please do so by clicking here. \nInformation on how to join\, along with the link\, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Tuesday 16 February please let CIM know as soon as possible.
URL:https://hyperlink-technology.com/nesma/event/focusing-your-marketing-strategy-on-recovery-and-growth/
LOCATION:Online Webinar
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/01/WEBEXPRESS_Recovery-and-Growth_400x300_WEBSITE-TILE.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
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