nesma

Google Analytics Training - Newcastle - 6 Dec
2018-12-06 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Let us help you improve your digital strategy to meet your business goals.
Google Analytics is a vast and fast-changing platform that it can be overwhelming at times, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners.
100% of previous delegates agree that they learned practical tips to use in their place of work.
You will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform, which invariably is underutilised, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation.
Course content:

Introduction to Google Analytics
Why use Analytics?
Limitations of the data
What are Metrics and Dimensions?
Fundamental Set up including – Filters and Segments
Mining the Data – looking at Audience, Acquisition, Behaviour and Conversion interfaces
ECommerce Tracking, Event Tracking and Goal Setting
Interpreting the Data
Creating Custom Dashboards
Day-to-Day Administration

Who should attend:
The course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments, more and more staff need to understand the data and how to utilise it.
Level:
This is an intermediate course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

North East PRide Awards - 7 Dec - Newcastle
2018-12-07 18:30 - 23:30 UTC | The Biscuit Factory, 16 Stoddart Street, Newcastle, Newcastle upon Tyne, NE2 1AN, United Kingdom
The North East PRide Awards Ceremony takes place on Friday 7 December 2018 at The Biscuit Factory, Newcastle.
nesma are delighted to sponsor this event as the CIPR PRide Awards recognise the outstanding work you’ve been delivering for your clients and employers across the UK.
Details

Date: 7 December 2018
Dress Code: Black tie
Time: 18:30 – 01:00
Venue: The Biscuit Factory, 16 Stoddart Street, Newcastle upon Tyne NE2 1AN
Schedule
18:30 – Drinks reception
19:15 – Welcome speeches
19:40 – Dinner
21:15 – Awards ceremony
22:45 – Entertainment
01:00 – Close

WordPress for Beginners - Newcastle - 10 Dec
2018-12-10 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
WordPress Training for Beginners
WordPress is the most popular web publishing platform today, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community, ensuring that it is evolving day by day to improve its user-friendly interface and features.
Everything we do is designed, whether we’re producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski
Course Objectives:
If you are just starting out with WordPress and websites or want to get started on a new project then this course is for you.
Course Content:

Find out why WordPress powers over 30% of the web
Setting up WordPress
Getting to know the WordPress dashboard
The difference between posts and pages
What are Themes and how to choose one for your project
What are Plugins and what can they do for you
WordPress and security
Designing your website
Setting up navigation, menus and a website structure
Understanding hosting and setting up WordPress locally on your laptop
Optimising content and images for a fast website
Backing up your WordPress website

Who should attend:
If you are fed up with spending hours trying to find a solution online. This course is perfect for Graphic Designers, Marketers, Website Owners, Freelancers, Content Creators, Entrepreneurs, Academics, Universities and Business Marketing Teams. You want to understand WordPress in plain English with face-to-face training and have actionable takeaways that you can use immediately. You want to learn how to create a WordPress website and fast-track your WordPress knowledge. You can learn how to address any issues you have with your current WordPress website. No coding skills are required.
Level:
This is a beginners course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

WordPress and SEO Training - Newcastle - 13 Dec
2018-12-13 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
WordPress and SEO Training at an Intermediate level
WordPress is the most popular web publishing platform today, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community, ensuring that it is evolving day by day to improve its user-friendly interface and features.
Everything we do is designed, whether we’re producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski
Course Objectives:
WordPress and SEO are a powerful combination. You can drive more traffic, increase visibility and convert more visitors into customers. This course will show you the how and why. You will learn the importance of keywords and keyword research as well as topics and semantic search theories.
You will also learn how to optimise the writing on your pages, the content you create and specific elements of WordPress SEO that allow Google to understand what you do. And why you are the best website to present on page one of the organic (natural) search results.
During the WordPress SEO training, you will learn how to get the most out of the most popular WordPress SEO plugins such as Yoast and All In One SEO. Understand how these plugins can be used to optimise your content and search snippets for organic search. You’ll find out it’s so much more than just traffic light colours.
Course Content:

WordPress and SEO
The latest SEO strategies
Keyword Research, topics and the audience’s search journey
The power of meta descriptions
Backlinks and reasons for link building
Effective 404 pages
An overview of Content Marketing and its partnership with SEO
How social media impacts SEO
Strategies for increasing traffic
Site-maps for SEO
Site speed for SEO
Google Analytics and the Search Console

Who should attend:
This course is perfect for Graphic Designers, Marketers, Website Owners, Freelancers, Content Creators, Entrepreneurs, Academics, Universities and Business Marketing Teams. You want to understand WordPress and SEO in plain English with face-to-face training and have actionable takeaways that you can use immediately to get higher on Google search. No coding skills are required to get the most out of this course.
Level:
This is an intermediate level course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

Microsoft Office - Word Essentials - 7 January - Newcastle
2019-01-07 09:30 - 12:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
In the Word Essentials, you will learn essential skills and techniques to increase your speed, confidence and productivity with Word to produce clear and professional documents.
Learn how to:

Use the keyboard instead of the mouse to increase speed
Ensure consistent presentation of all text and paragraphs
Simplify working with bulleted and numbered lists
Edit content within headers and footers
Change the layout of pages to suit the content
Create and edit tables to present information effectively

Very good and informative course, with lots of tips to pass on to my team!

These courses will show you how to achieve more from Microsoft Office. You will learn how to increase productivity, improve communication, automate everyday tasks, streamline processes, enhance collaboration, increase quality and save time.
For an overview of all the Microsoft Office training click here.

Microsoft Office - Word Advanced - 7 January - Newcastle
2019-01-07 13:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Improve your ability, confidence and efficiency with this Word Advanced course to produce impressive documents and present information in a professional style.
Learn how to:

Use the keyboard instead of the mouse to increase speed
Use styles for quick and consistent formatting across a document
Create customised templates for documents
Simplify working with long documents and reports
Enhance your reports with effective images and diagrams
Collaborate with colleagues to co-edit documents

Brilliant!
I wish I had been on the course earlier as I know it is going to save me so much time.
Thank you!

These courses will show you how to achieve more from MS office. You will learn how to increase productivity, improve communication, automate everyday tasks, streamline processes, enhance collaboration, increase quality and save time.
For an overview of all the Microsoft Office training click here.

CIM Training - Customer Experience Management - Advanced
2019-01-08 - 2019-01-09 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
This two-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines, tools, techniques and methods in the field of Customer Experience being deployed across the world.

Who should attend?
The course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions, marketing managers, brand managers, CX managers, CRM managers and even HR managers looking at cultural change.

Learning outcomes

Understand the role of the customer experience professional
Customer Experience (CX) – a tool for business transformation
Customer experience frameworks
Customer and employee personas
The importance of empathy
Brand proposition and the customer
Creating and measuring a customer journey
Customer journey management and improvement
Digital customer experience
Creating a customer-centric culture

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

CIM Training - Content Strategy - Advanced Course
2019-01-15 - 2019-01-16 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
The course provides marketers with a strategic perspective on the development and management of content marketing programmes, with a strong focus on real-world business outcomes. We will look at each stage of successful content marketing planning and execution using the latest best practice techniques, examples – while highlighting common pitfalls. The course will be highly interactive in nature with a mixture of bespoke presentations, structured exercises, planning frameworks and practical insights into how content marketing can deliver measurable contributions to commercial and strategic goals.

Who should attend?
This course gives marketers and creatives who have some experience of content creation, planning or dissemination the tools and techniques to build successful content strategies. The methodology outlined in this two-day course can be used by B2B and B2C businesses, start-up companies or established brands.
Delegates are typically: Marketing executives, Marketing managers, PR executives, PR managers, Business owners, Copywriters, Designers

Learning outcomes
We will take an in-depth look at all aspects of content marketing in 2018 including:

Defining content marketing strategies that align with overall corporate and organisational objectives.
Auditing techniques to understand current activity and effectiveness of investment.
Consumer and customer research techniques, including segmentation, to maximise engagement.
Understanding the consumer path-to-purchase and how content can deliver against each stage.
Identifying the best content marketing formats in 2018 for different commercial scenarios – with best practice examples.
Practical techniques to inspire creative interactive solutions that engage consumers and customers.
Amplification methods that drive sustained engagement, including targeting techniques across search, display, social and email.
Technological infrastructure requirements that support the efficient management of content marketing programmes across multiple platforms.
Effective budgeting of content marketing investment.
Measurement of content marketing activity including review of key analytical tools and delivery against corporate and financial objectives.
Key testing techniques to optimize ongoing management of content marketing programmes.

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

CIM Training - Effective Marketing Through Events - Advanced
2019-01-16 - 2019-01-17 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
With increasing opportunities for companies to take their organisations and brands into ‘live’ marketplaces, there is a greater need for a strategic approach to planning and executing all aspects of events, and to understand just what they can and can’t do.

Who should attend?
This course is for marketers who are tasked with organising any activities in which their companies are ‘going live’. Whether these are internal meetings through to large-scale international events, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme.

Learning outcomes

Create a business case and strategy for using events.
Improve the quality and reduce the cost of event organising.
Learn about new areas of meeting design and event technology.
Understand legal issues affecting events.
Develop techniques for internal management.
Increase delegate attendance.
Understand and use event technology.
Negotiate contracts.
Deliver memorable events.
Explore new methodologies for evaluating events effectively.

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

WordPress for Beginners - Newcastle - 21 Jan
2019-01-21 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom

Google Analytics Training - Newcastle - 23 Jan
2019-01-23 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom

WordPress and SEO Training - Newcastle - 24 Jan
2019-01-24 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom

PowerPoint Essentials - 28 January - Newcastle
2019-01-28 09:30 - 12:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Learn PowerPoint Essentials which can be applied whenever you are working with PowerPoint to create great presentations.
Learn how to:

Use the keyboard instead of the mouse to increase speed
Create and manage presentations with ease
Add and format content within slides
Choose suitable layouts for slide content
Animate content to control the delivery of information
Add and edit images to enhance a presentation

Everything was put across as simple and ‘doable’.
I left feeling confident to tackle PowerPoint. Great session!

These courses will show you how to achieve more from MS office. You will learn how to increase productivity, improve communication, automate everyday tasks, streamline processes, enhance collaboration, increase quality and save time.
For an overview of all the Microsoft Office training click here.

PowerPoint Advanced - 28 January - Newcastle
2019-01-28 13:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
This PowerPoint Advanced course will take you to the next level and create impressive, interactive presentations which will engage an audience.
Learn how to:

Create engaging graphics to enhance a presentation
Create slide masters and templates for consistent design
Use video and audio clips to increase the impact
Collaborate with colleagues to co-edit presentations
Use effective techniques to manage audience attention

The trainer knew everything about PowerPoint and had great communication skills. Well worth it.

These courses will show you how to achieve more from MS office. You will learn how to increase productivity, improve communication, automate everyday tasks, streamline processes, enhance collaboration, increase quality and save time.
For an overview of all the Microsoft Office training click here.

Conversation with Jen Robson – 31 Jan
2019-01-31 16:00 - 18:00 | NGI Solutions, Baltic Place East, South Shore Road, Gateshead, Tyne & Wear, NE8 3AE, United Kingdom
This is a popular CIM event you will not want to miss!
Jen Robson, Head of Communications at the North East Local Enterprise Partnership (LEP) featured as one of the North East’s Marketing Greats, will talk about her role and career journey so far.
These were her words of advice to new marketers…
Rome wasn’t built in a day so be realistic about what you want to achieve and in what timescale. In the world of the public sector, things are changing to become more transparent, authentic and audience led but there are protocols and political sensitivities to take into account. Communications play a clear role in change management and stakeholder relations, but change takes time. Be clear about where you want to be and be flexible and patient on how you get there.

The North East LEP is a public, private and education sector partnership. As one of the thirty-eight LEP’s in the country, it is responsible for promoting and developing economic growth in the local authority areas of County Durham, Gateshead, Newcastle, North Tyneside, Northumberland, South Tyneside and Sunderland. The North East LEP works with partners to develop a more competitive local economy and aims to drive 100,000 new jobs by 2024.
Find out more about our North East marketing greats here.
This event is kindly sponsored by NGI, North East LEP and NESMA.
CPD category: General business skills
CPD duration: 1.5 hours
Registration is from 16:00; the event starts at 16:30 and finishes at 18:00.
