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BEGIN:VEVENT
DTSTART;TZID=UTC:20220307T120000
DTEND;TZID=UTC:20220307T140000
DTSTAMP:20260406T171826
CREATED:20210420T142518Z
LAST-MODIFIED:20211221T141909Z
UID:9457-1646654400-1646661600@hyperlink-technology.com
SUMMARY:Maximising your on-page SEO strategy
DESCRIPTION:Overview\nAn essential component of any website strategy is to optimise each web page on that site to enable a search engine to better understand\, index and then rank its contents in the SERP. Thus increasing the chances of that website being displayed as an answer to someone’s query online. This organic component of a web strategy cannot be overlooked\, and so efforts need to be made in one’s understanding of this practice & its implications for your business’s online presence. \nCourse structure\nThis is a practical and interactive 2hr virtual workshop to help improve your understanding of your website optimisation. \nIt will cover:\n\nWhat SEO is and how search engines really work\nOn-page SEO and developing your understanding of keyword research\nOther on-page SEO practices that will further optimise your website
URL:https://hyperlink-technology.com/nesma/event/maximising-your-on-page-seo-strategy/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/AMY-web-graphic-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220214T120000
DTEND;TZID=UTC:20220214T140000
DTSTAMP:20260406T171826
CREATED:20210420T141331Z
LAST-MODIFIED:20211221T141444Z
UID:9454-1644840000-1644847200@hyperlink-technology.com
SUMMARY:Using Google’s ‘Web Analytics’ tool to learn about your web traffic
DESCRIPTION:Overview\nHaving a website is a great asset for any business\, but so many of us leave it there without considering the importance of management or data collection from this asset. But understanding how many people access the site\, where they’re coming from (e.g. social media or organic traffic) and how they’re using it are all vital pieces of information you need to know when it comes to optimising this asset for your business online. Which is precisely why the first session in this series introduces you to the first piece of your web optimisation puzzle – web analytics. \nWhether you’re currently using web analytics tools or not\, you’re going to want to develop your knowledge of how to use them effectively & efficiently to help your digital marketing efforts now and into the future. \nCourse structure\nThis is a practical and interactive 2hr virtual workshop to help you improve your understanding of your website analytics. \nIt will cover:\n\nWhat Google Analytics is & the basics of getting set up\nThe essentials you need to know about the interface of the tool\nHow you can start to identify key metrics\, dimensions & reports for your business needs
URL:https://hyperlink-technology.com/nesma/event/using-googles-web-analytics-tool-to-learn-about-your-web-traffic/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/AMY-web-graphic-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220127T143000
DTEND;TZID=UTC:20220127T183000
DTSTAMP:20260406T171826
CREATED:20220117T173308Z
LAST-MODIFIED:20220117T173833Z
UID:10177-1643293800-1643308200@hyperlink-technology.com
SUMMARY:Carlisle Skills Fair
DESCRIPTION:The 8th annual Carlisle Skills Fair will be taking place at Carlisle College from 2:30 pm – 6:30 pm on 27th January 2022 hosted by John Stevenson MP.\nnesma will be among a number of businesses and training providers from Carlisle attending. \nOver 50 local employers and education\, training and skills providers are set to attend and will be the largest number of employers and skills providers from the Carlisle area under one roof since 2020. \nWhether you are thinking about an apprenticeship\, a change of career\, a return to work\, or some form of further education or skills training\, there will be a variety of organisations on hand for you to discuss options with. \nTo keep up to date with the latest information follow Carlisle Skills Fair (Facebook) or @SkillsFair (Twitter) and save the date! \n\n 
URL:https://hyperlink-technology.com/nesma/event/carlisle-skills-fair/
LOCATION:Carlisle College\, Victoria Place\, Carlisle\, Cumbria\, CA1 1HS\, United Kingdom
CATEGORIES:Cumbria
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/01/CArlisle-Skills-Festival-web.png
ORGANIZER;CN="office@johnstevensonmp":MAILTO:office@johnstevensonmp.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220126T183000
DTEND;TZID=UTC:20220126T193000
DTSTAMP:20260406T171826
CREATED:20210813T092515Z
LAST-MODIFIED:20211020T110140Z
UID:9771-1643221800-1643225400@hyperlink-technology.com
SUMMARY:From haha to aha: Insight\, serendipity and humour - CIM Marketing Club
DESCRIPTION:What is the CIM Marketing Club?\n\nThe CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies\, the CIM Marketing Club runs a series of webinars designed to share the latest thinking\, trends and techniques in real-world marketing delivered by expert practitioners.\n\n\nAnthony Tasgal will deliver a paean to serendipity\, insight and wit in a world obsessed with rationality\, KPIs\, metrics and ‘tick-boxing’.\n\nHe’ll cover 3 broad areas:\n\n\nWhy so serious? The arithmocracy\, the obsessive worship of data and facts and what behavioural economics shows us about the power of engaging emotions\nFrom haha to Aha: What can humour teach us about the identification and generation of insight\nWhat do M. Night Shyamalan’s films\, Schrödinger’s cat and a goldfish tell us about insight? Not just what insight is\, but how it feels\n\n\nSpeaker:- Anthony Tasgal (known as Tas)\nTas is a trainer\, author\, speaker\, brand and comms strategist and lecturer. He is a Course Director for The Chartered Institute of Marketing\, the Market Research Society\, the Institute of Internal Communication and the Civil Service College\, and principal advisor for CIO Connect in Hong Kong. He is also a long-term Ad Agency planner and still freelances with several agencies and clients including the Royal Albert Hall to tell their story for their 150th anniversary in 2021.\n\nTas is a global speaker and regularly contributes on marketing and communications subjects to the James Max show on TalkRADIO. He is the author of the award-winning books The Storytelling Book\, which has sold over 30\,000 copies globally\, The Inspiratorium\, and in 2020 InCitations. His specialist topics include storytelling\, behavioural economics and insightment\, and as a lapsed classicist he also indulges in etymology and Homer.\n\nThe webinar will last about an hour and is inclusive of a live Q&A session after the presentation.\n\nThis is the third of our CIM Marketing Club webinars planned for this academic year.\n\nTo register for this webinar please click here.
URL:https://hyperlink-technology.com/nesma/event/from-haha-to-aha-insight-serendipity-and-humour-cim-marketing-club/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/10/insight.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220121T153000
DTEND;TZID=UTC:20220121T170000
DTSTAMP:20260406T171826
CREATED:20211111T091614Z
LAST-MODIFIED:20211222T095349Z
UID:10031-1642779000-1642784400@hyperlink-technology.com
SUMMARY:Powering up your People Management - Challenging Conversations
DESCRIPTION:Overview\nManaging others can be deeply rewarding; it can also be frustrating and challenging! This session will help to build your confidence and skills when managing poor performance and inappropriate behaviour. Spotting problems early and providing effective feedback is essential to maintain a positive team and progress toward team goals. \nFeeling confident about addressing poor performance and unhelpful behaviour is an essential part of the people managers toolkit. The session will shed light on simple communication techniques that focus on addressing the issues whilst maintaining your relationship with members of your team. \nCourse structure\nThis is a bite-sized 90-minute virtual session to help improve your confidence and skills when managing poor performance and behaviour.  It will be interactive and allow you to share current challenges. \nIt will cover:\nAssertive communication\n\nWe will consider the basics of assertive communication\, comparing this approach with others in terms of its effectiveness. We will encourage you to identify your current approach to having difficult conversations and suggest changes to words\, tone and body language that convey an assertive position.\n\nEffective feedback\n\nSimple and straightforward advice on providing feedback in the most effective and timely way. An opportunity to practice with some case study examples.\n\nPlanning and having a courageous conversation\n\nAn opportunity to put together the ideas and tips from the session into a real-play\, we will guide you through planning and conducting a conversation to address poor performance or inappropriate behaviour.
URL:https://hyperlink-technology.com/nesma/event/powering-up-your-people-management-challenging-conversations/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/11/PuPM-Events.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220121T130000
DTEND;TZID=UTC:20220121T143000
DTSTAMP:20260406T171826
CREATED:20211111T085522Z
LAST-MODIFIED:20211222T095304Z
UID:10027-1642770000-1642775400@hyperlink-technology.com
SUMMARY:Powering up your People Management - Harnessing Potential
DESCRIPTION:Overview\nUnderstanding others is key to your success as a people manager\, in this session we will demystify the principles of behaviour\, performance and learning so you understand the key factors that encourage and support positive behaviour and performance. \nKnowing how to influence\, motivate and inspire others will help you to maximise the potential of the people in your team. We will apply some of the key concepts of behavioural science in a clear and practical way. \nCourse structure\nThis is a bite-sized 90-minute virtual session to help improve your understanding and capability when developing others. It will be interactive\, including an activity to assess current development potential within your team. \nIt will cover:\nPsychological safety\n\nAlthough a relatively new topic for the boardroom\, this basic human need holds the key to maximising the potential of individuals within a business and their collective innovation and improvement. We will use this perspective to consider your organisational culture and its impact on the performance of employees.\n\nSources of motivation and influence\n\nAs a leader you rely on motivating others to make things happen. We will use examples from everyday life to identify key sources of motivation and key influences on behaviour\, both in terms of encouraging the behaviours you do want from your team and discouraging the ones you don’t.\n\nDiagnosing skill and will\n\nTaking part in this practical activity will enable you to reflect on current skill and will levels within your team\, which will provide clues as to the most effective strategy for developing their skills and improving their performance.
URL:https://hyperlink-technology.com/nesma/event/powering-up-your-people-management-harnessing-potential/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/11/PuPM-Events.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220121T100000
DTEND;TZID=UTC:20220121T113000
DTSTAMP:20260406T171826
CREATED:20211111T084948Z
LAST-MODIFIED:20211222T095209Z
UID:10016-1642759200-1642764600@hyperlink-technology.com
SUMMARY:Powering up your People Management  - Managing Yourself
DESCRIPTION:Overview\nWe will start with you\, looking at your approach to managing others\, exploring your preferred leadership style\, identifying your strengths and drivers and anticipating personal challenges. In this session\, we will also discover the foundations of emotional intelligence and enhance your self-awareness. \nUnderstanding yourself will help you to understand others. The ability to manage your own emotions and behaviours are essential to your success as a people manager and the content covered will give you clues as to your impact on others \nCourse structure\nThis is a bite sized 90-minute virtual session to help improve your understanding of the importance of effective people management and you as a people manager.  It will be interactive to ensure you can focus on your individual needs. \nIt will cover:\nLeadership styles\n\nYou will use key leadership models to explore your own leadership style\, it’s impact and appropriateness given your business and your current challenges.  We will discuss the pros and cons of a number of key styles.\n\nDrivers and derailers\n\nUnderstanding what motivates and energises us is important\, as is understanding what gets in our way and holds us back. This ability to understand and manage our effectiveness becomes essential as we take on management and leadership roles.\n\nEmotional Intelligence\, self-awareness and self-regulation\n\nA boards’ effectiveness is dependent on the structure of the board and the competency of its directors.  Understanding this relationship allows you to develop the skills you need to fit into this dynamic.
URL:https://hyperlink-technology.com/nesma/event/powering-up-people-management-managing-yourself/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/11/PuPM-Events.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220118T130000
DTEND;TZID=UTC:20220118T140000
DTSTAMP:20260406T171826
CREATED:20211201T182236Z
LAST-MODIFIED:20211201T182559Z
UID:10068-1642510800-1642514400@hyperlink-technology.com
SUMMARY:Marketing with purpose: Building trusted brand experiences
DESCRIPTION:Enjoy this free Webinar Express series from CIM\nOur industry uses language when we speak about advertising to customers like targeting\, reaching\, influencing\, and converting. Yet\, as people\, we would rather feel understood\, heard\, included\, and welcomed. \nMarketing with purpose is a strategy that should be a part of how you evolve your business and customer engagement. It creates a more authentic and genuine brand that increases trust\, love and loyalty. \nSpeaker:- Ben Irons\, Sales Director UK Strategic Sales at Microsoft \nBen joined the Microsoft Advertising team in 2018 and currently is the Travel Industry Director in the UK strategic advertiser segment. Ben has over ten years of experience in the digital marketing industry and as held digital leadership roles in PPC and Biddable Media at publisher and agency including roles at Yahoo\, iProspect and PHD Media. He joined Microsoft from online retail marketplace Notonthehighstreet.com where he was Digital Director\, overseeing all digital marketing activities to drive growth through customer acquisition and retention. \nBen is an advocate for diversity and inclusion\, both internally within Microsoft and externally in the industry. He has represented Microsoft in talking about inclusive marketing at various industry and client events in recent years. He is a consistent contributor to the industry\, presenting and judging at numerous industry events including Search Engine Strategies (SES)\, various Drum events and awards\, and UK and EU Biddable Media Awards over the last few years. \nThe webinar is kindly hosted by CIM Wales and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. \nIf you have any questions regarding the event please use the contact details provided.
URL:https://hyperlink-technology.com/nesma/event/marketing-with-purpose-building-trusted-brand-experiences/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/12/Brand-web.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211209T130000
DTEND;TZID=UTC:20211209T140000
DTSTAMP:20260406T171826
CREATED:20211201T181820Z
LAST-MODIFIED:20211201T181820Z
UID:10066-1639054800-1639058400@hyperlink-technology.com
SUMMARY:Turn up the volume: Amplify culture and make a difference
DESCRIPTION:Enjoy this free Webinar Express series from CIM\n\n\n\nJacobs is a global company with 55\,000 employees in over 40 countries delivering solutions to create a more connected\, sustainable world. It has transformed itself from a traditional engineering and design business into a high-value technology solutions business with deep capability in energy\, intelligence\, infrastructure\, cybersecurity and space exploration. A vibrant brand and culture are playing an essential role in the transition putting marketing and communications front and centre of the journey to higher growth sectors. \nNigel’s Presentation will cover: \n• The challenges of integrating new organisational acquisitions in a virtual world\n• Jacob’s workplace values and culture and how the culture is being amplified\n• The importance of inclusion and diversity\, and the difference between the two\n• How the marketing and communications teams introduced a new corporate brand positioning to signal the move to solutions and empower employees to tell their story \nThe session is suitable for anyone in a marketing\, communications or business role who wants to learn about how brand\, value and culture can help businesses pivot to new services and markets. \nSpeaker:- Nigel Dove\, Director of Marketing and Communications at Jacobs\nNigel is an award-winning marketing professional with significant leadership experience gained within complex and fast moving private and public sector environments. Nigel was previously Head of Marketing at the Manufacturing Institute and Director of Marketing at the North West Regional Development Agency. \nThe webinar is kindly hosted by CIM North West and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. \nTo register for this webinar please click here. \n\nIf you have any questions regarding the event please use the contact details provided.
URL:https://hyperlink-technology.com/nesma/event/turn-up-the-volume-amplify-culture-and-make-a-difference/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/12/Culture-Web-express.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211202
DTEND;VALUE=DATE:20211203
DTSTAMP:20260406T171826
CREATED:20190509T201550Z
LAST-MODIFIED:20210812T082144Z
UID:6133-1638403200-1638489599@hyperlink-technology.com
SUMMARY:North East Marketing Awards 2021
DESCRIPTION:North East Marketing Awards are back for 2021! It will soon be time to celebrate again!\nWe’re very excited to announce that the North East Marketing Awards will be returning this December!  \nIt’s been an incredibly difficult couple of years and we can’t wait to be able to celebrate with you again. Although it’s been a challenging time\, it’s also been a time of immense creativity\, resourcefulness and determination and that’s what we want to show case at this year’s awards. Whether you’re a marketing agency\, in-house marketing team\, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals. \nDate: 2 December 2021\nVenue: TBC \nNominations are open now!\nWhether you’re a marketing agency\, in-house marketing team\, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals. \nCategories\n\nRising Star of the Year\nMarketer of the Year\nMarketing Director of the Year\nCampaign of the Year (Agency)\nCampaign of the Year (In-House)\nNot for Profit Campaign of the Year\nThe Adaptability Award *New for 2021*\nBrand Creation of the Year (Agency)\nBrand Creation of the Year (In-House)\nProduct Launch of the Year\nIn-House Marketing Team of the Year\nAgency of the Year (Under 20 employees)\nAgency of the Year (Over 20 employees)\nOutstanding Achievement Award\n\nNomination Deadline: 15th October \nClick here to view the category criteria & nominate. \nnesma is a Corporate Sponsor for 2021\, we are looking forward to seeing all your nominations! \nWho should nominate?\nThe Awards are designed to showcase and celebrate marketing talent across the region. The award categories reflect the breadth of specialisms and roles across the profession and enable talent to be recognised across the career span from Rising Star of the Year to Outstanding Achievement. NEMA will be extending the relevant period for work for the 2021 awards from October 2019 to October 2021\, celebrating 2 years of marketing expertise! \nContact Us\nFor more information email claire@echoevents.org or call 0191 241 4523.
URL:https://hyperlink-technology.com/nesma/event/north-east-marketing-awards-2021/
CATEGORIES:Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/05/NEMA.png
ORGANIZER;CN="Echo Events &amp%3B Association Management":MAILTO:claire@echoevents.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211124T153000
DTEND;TZID=UTC:20211124T170000
DTSTAMP:20260406T171826
CREATED:20210903T131100Z
LAST-MODIFIED:20210903T131146Z
UID:9846-1637767800-1637773200@hyperlink-technology.com
SUMMARY:Personal Brand Ecosystem
DESCRIPTION:Overview\nPersonal branding builds authority. Authority builds trust and trust builds relationships – mutually beneficial relationships! \nIf your stakeholders feel they know you and believe that you understand and empathise with their pain points\, that increases the likelihood of them engaging – and if they are a potential customer – eventually buying from you. Most engagement and interaction with organisations are carried out online\, which has become an increasingly crowded marketplace. Your Personal Brand Ecosystem will help you stand out and separate yourself from your competitors as well as provide an opportunity to generate revenue. \nCourse structure\nThis is a bite-sized 90-minute virtual session covering the third component of personal brand creation – how to plan your Personal Brand Ecosystem. \nIt will cover: \n\nHow to plan your Personal Brand Ecosystem and deliver your personal brand experience to your target audience – in a seamless and integrated manner.\nAuthority Products\nHow to define your Personal Brand Promotion Channels such as website\, content\, and social and broadcast media.\nHow to define your Personal Brand Engagement Channels\, the environments where your audience can engage and communicate with you.
URL:https://hyperlink-technology.com/nesma/event/personal-brand-ecosystem/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/09/PB-Event.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211124T130000
DTEND;TZID=UTC:20211124T143000
DTSTAMP:20260406T171826
CREATED:20210903T130356Z
LAST-MODIFIED:20210903T131345Z
UID:9843-1637758800-1637764200@hyperlink-technology.com
SUMMARY:Circle of Influence
DESCRIPTION:Overview\nInfluence is everything! \nProfessional networking can be a very powerful asset when developing and growing your personal brand. It enables you to widen your physical reach\, enhance your credibility and build mutually beneficial relationships with your stakeholders\, helping you achieve your goals! Your Circle of Influence is how you define your network – the people who are and could be – influential to your personal brand. This includes – your customers; colleagues and peers; suppliers and trade partners; competitors; local and regional community; political and business leaders; highly influential personalities including celebrities! \nCourse structure\nThis is a bite-sized 90-minute virtual session covering the second component of personal brand creation – how to build your professional network and define your Circle of Influence. \nIt will cover: \n\nThe reasons why proactive networking is essential to develop and grow our personal brand.\nHow to identify your Personal Brand Ambassadors (PBAs)– the people who know\, like and trust us.\nHow to identify your Personal Brand Role Models (PBRMs) – the people who we think highly of\, benchmark ourselves against\, and maybe even aspire too.\nHow to identify your Personal Brand Influencers (PBIs) – the people in our ‘professional environment’ who have a ‘voice’ and could add real value and influence to our personal brand.
URL:https://hyperlink-technology.com/nesma/event/circle-of-influence/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/09/PB-Event.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211124T130000
DTEND;TZID=UTC:20211124T140000
DTSTAMP:20260406T171826
CREATED:20210816T071618Z
LAST-MODIFIED:20211020T110547Z
UID:9782-1637758800-1637762400@hyperlink-technology.com
SUMMARY:Top marketing data and analytics trends to drive future growth
DESCRIPTION:Enjoy this free Webinar Express series from CIM\n\n\nSalesforce published the inaugural Marketing Intelligence Report to better understand the perceptions\, needs\, and challenges from marketers and ad agencies around the world. This webinar will discuss the five key findings of the report to help marketers drive business results in an ever and fast changing world.\n\nSpeaker:- Jonathan Beeston\, Product Marketing Director for Salesforce Marketing Cloud EMEA\nJonathan has spent 20 years in the digital marketing space\, with a particular focus on data driven marketing in search\, social and display advertising channels. His experience includes time at advertising agencies and technology companies advising a wide array of brands.\n\nThe webinar is kindly hosted by CIM South West and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.\n\nTo register for this webinar please click here.\nIf you have any questions regarding the event please use the contact details provided.
URL:https://hyperlink-technology.com/nesma/event/top-marketing-data-and-analytics-trends-to-drive-future-growth/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/10/Data-and-Analytics.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211124T100000
DTEND;TZID=UTC:20211124T113000
DTSTAMP:20260406T171826
CREATED:20210903T125712Z
LAST-MODIFIED:20210903T131251Z
UID:9838-1637748000-1637753400@hyperlink-technology.com
SUMMARY:The Authentic Self
DESCRIPTION:Overview\nAuthenticity is the key factor when promoting your personal brand! \nWe’re living in a very crowded world with a plethora of influencers\, commentators and opinion leaders\, all proactively promoting their beliefs and gaining their followers (and fans) in return. With the rapid growth of social media and other digital communications\, we have become incredibly perceptive to fake\, inauthentic and insincere business brands\, which promote one thing and yet behave completely different. This also applies to people – celebrities\, personalities\, politicians and other people in the public eye – our ‘fake-radar’ can sense when someone is not being authentic – and let’s face it\, it’s much easier being the true ‘you’ rather than trying to be someone or something else. \nCourse structure\nThis is a bite-sized 90-minute virtual session covering the first component of personal brand creation – how to define and position your authentic self. \nIt will cover: \n\nWhat is ‘Personal Branding’ and how it can enhance your business and career prospects.\nStories can be engaging\, enlightening and educational. They can take us to another place – a different world or make us perceive and understand things differently. Storytelling is also a powerful technique for marketing our business and personal brand.\nWhat is a Unique Positioning Statement (UPS) and how can it help position and promote your personal brand.
URL:https://hyperlink-technology.com/nesma/event/the-authentic-self/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/09/PB-Event.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211117T183000
DTEND;TZID=UTC:20211117T193000
DTSTAMP:20260406T171826
CREATED:20210813T091654Z
LAST-MODIFIED:20210813T091654Z
UID:9769-1637173800-1637177400@hyperlink-technology.com
SUMMARY:Binge marketing: The best scenario for building your brand - CIM Marketing Club
DESCRIPTION:What is the CIM Marketing Club?\nThe CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies\, the CIM Marketing Club runs a series of webinars designed to share the latest thinking\, trends and techniques in real-world marketing delivered by expert practitioners.\n\nBinge marketing is all about applying the techniques and tactics the creators of films and series use to tell their story and build their audiences. And that is exactly what marketers need: better stories and growing audiences. Carlijn Postma has marketers and entrepreneurs look at their own organisation as if it were an amazing Netflix or television series. She utilises the same principles that are used in Hollywood to help organisations build their audience. This phenomenon\, binge marketing\, is becoming increasingly popular.\n\nCarlijn will show you what marketers can learn from the creators of films and series. What techniques and tactics are they using to create consistent and compelling stories? How do they attract and retain an audience? How can marketers use that to their benefit?\n\nThe session will cover:-\n\nHow to translate your brand story into the scenario of a great television series where every piece of content is an episode of that same series\nUnderstand and work with the difference between a target group and an audience\nAn introduction to the audience journey: What content is relevant to your audience at what point in its journey\nHow you’ll be inspired by everything marketers can learn from the creators of films and series\n\n\nSpeaker:- Carlijn Postma\nCarlijn lives and breathes content marketing. “Refreshing” and “practical” are commonly heard reactions to Carlijn’s approach to content marketing. She shares this unique approach as a speaker and in her books. She founded The Post\, a leading agency in content marketing and is now on her way to explain binge marketing to the world: “Start creating evergreens and stop wasting time on single-used\, disposable content”. The work she does in the world of content marketing is not going unnoticed. Carlijn Postma is an often-requested speaker at international events. In 2017\, she was chosen as the Dutch Content Marketing Woman of the Year. In 2014\, she ranked 27th on the international list of the two hundred most influential people in the field of content marketing.\n\nThe webinar will last about an hour and is inclusive of a live Q&A after the presentation.\n\n\nThis is the second of our CIM Marketing Club webinars planned for this academic year.\n\nTo register for this webinar please click here.
URL:https://hyperlink-technology.com/nesma/event/binge-marketing-the-best-scenario-for-building-your-brand-cim-marketing-club/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/08/CIM-Marketing-Club.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211116
DTEND;VALUE=DATE:20211117
DTSTAMP:20260406T171826
CREATED:20210113T184906Z
LAST-MODIFIED:20210706T141543Z
UID:9105-1637020800-1637107199@hyperlink-technology.com
SUMMARY:2021 People Power Conference
DESCRIPTION:PEOPLE POWER: HYBRID CONFERENCE 2021\nWe are pleased to announce that a new date for People Power 2021 has now been confirmed! Join us on the 16 November 2021 for this live event\, dedicated to developing your organisation’s most important asset- the people!\nTo be kept informed\, please subscribe to their mailing list HERE
URL:https://hyperlink-technology.com/nesma/event/2021-people-power-conference/
LOCATION:Hilton Newcastle Gateshead\, Bottle Bank\,\, Gateshead\, Tyne & Wear\, NE8 2AR\, United Kingdom
CATEGORIES:Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/01/PP-conference.png
ORGANIZER;CN="People Power":MAILTO:hello@projects-studio.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211113T094500
DTEND;TZID=UTC:20211113T130000
DTSTAMP:20260406T171826
CREATED:20210420T153140Z
LAST-MODIFIED:20210913T105831Z
UID:9476-1636796700-1636808400@hyperlink-technology.com
SUMMARY:CIM Graduation Ceremony November 2021
DESCRIPTION:It’s time for you to celebrate and reflect on your personal achievements at CIM Graduation Ceremony. \nTo ensure the safety of our visitors and staff\, the date for this year’s Graduation Ceremony for your exam board will take place on Saturday 13 November. As this new date falls later in the year after the lifting of restrictions\, bookings have now opened for the CIM Graduation Ceremony. \nTo ensure you enjoy this special occasion without a glitch\, we’ve pieced together all the information you need. \nThis event is by invitation only and for graduates who have passed with their last exam in September 2020\, December 2020\, April 2021\, and July 2021 for the following qualifications: \n\nDiploma in Professional Marketing\nDigital Diploma in Professional Marketing\nDiploma in Professional Digital Marketing\nCIM Marketing Leadership Programme\n\n\nWhat happens next?\n\nPlease ensure you read this webpage prior to booking onto the Ceremony.\nClick here to book your place (including any guests). All students must book their place by 15 October 2021. Places must only be booked from the time of receiving your invitation. Bookings will not be permitted if students have not completed and passed their qualification.
URL:https://hyperlink-technology.com/nesma/event/cim-graduation-ceremony-november-2021/
LOCATION:Central Hall Westminster\, Central Hall Westminster\, London\, SW1H 9NH\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/12/Graduation.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211027T130000
DTEND;TZID=UTC:20211027T140000
DTSTAMP:20260406T171826
CREATED:20211020T111050Z
LAST-MODIFIED:20211020T111050Z
UID:9978-1635339600-1635343200@hyperlink-technology.com
SUMMARY:Marketing a sustainable food business: Mackie’s of Scotland
DESCRIPTION:Enjoy this free Webinar Express series from CIM\n\n\n\nSustainability has fast become a basic necessity within business amidst a growing need to be environmentally friendly. While the idea of sustainable business is an attractive prospect; implementing the model and knowing how to shout about it comes with its challenges. This interactive session should help you understand the complexities of marketing a sustainable business through the viewpoint of one of the UK’s most committed climate-positive brands.\n\nWe’ll hear from a market leader on:\n• An overview of Mackie’s of Scotland and its ethos\n• Importance of sustainable practices to the business and headlines on what these are\n• The balance of being climate-positive whilst ensuring profitability\n• Carbon audit credentials and how this impacts on marketing and importance to brand story\n• Customer/consumer research on the importance of sustainability in buying decisions\n• Mackie’s of Scotland’s future plans\n\nThis session is suitable for anyone in a marketing role who wants to learn about sustainable marketing to help make better decisions on how to promote eco-friendly practice and leadership.\n\nSpeaker:- Karin Hayhow\, Marketing Director of Mackie’s of Scotland\nKarin Hayhow is the Marketing Director and one of three sibling owners of the family run Aberdeenshire farm\, Mackie’s of Scotland\, home to one of the nation’s most popular ice cream brands. Karin works to enhance Mackie’s reputation and ever-growing environmental message through the family farm’s eco-friendly policies and infrastructure.\n\n\nThe webinar is kindly hosted by CIM Scotland and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.\n\nTo register for this webinar please click here.\nIf you have any questions regarding the event please use the contact details provided.
URL:https://hyperlink-technology.com/nesma/event/marketing-a-sustainable-food-business-mackies-of-scotland/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/10/mackies.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211019T153000
DTEND;TZID=UTC:20211019T170000
DTSTAMP:20260406T171826
CREATED:20210707T103548Z
LAST-MODIFIED:20210707T103642Z
UID:9676-1634657400-1634662800@hyperlink-technology.com
SUMMARY:Enhance brand performance by recognising and rewarding your talent
DESCRIPTION:Overview\nMotivate and sustain engagement by encouraging a culture that recognises high performing employees and rewards those behaviours that bring the values and culture of the organisation to life. We look at how to create a recognition and rewards programme that inspires employees to realise the organisation’s mission and reinforce strategic objectives. Celebrated employees place the organisation in the public’s consciousness as a great place to work and do business with. \nCourse structure\nThis is a bite-sized 90-minute virtual session to provide guidance on how to maintain brand performance through constant recognition and reward of talent. \nIt will cover:\n\nBuild trust across your organisation with clear\, transparent communication.\nLink employee recognition and reward to brand purpose and values.\nEnable peer to peer recognition to celebrate excellence at every level of the organisation’s hierarchy.\nCreate a performance culture of continuous recognition with meaningful rewards for achievement.
URL:https://hyperlink-technology.com/nesma/event/enhance-brand-performance-by-recognising-and-rewarding-your-talent/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/07/Calendar-Values-4-fav.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211019T130000
DTEND;TZID=UTC:20211019T143000
DTSTAMP:20260406T171826
CREATED:20210707T102927Z
LAST-MODIFIED:20210707T103719Z
UID:9673-1634648400-1634653800@hyperlink-technology.com
SUMMARY:Create a thriving culture of employee engagement
DESCRIPTION:Overview\nEngaged employees are more likely to find a sense of belonging in an organisation where they are inspired to fulfil their full potential. High levels of employee engagement are linked with increased operational efficiency\, lower wastage and reduced loss from theft and errors. The reality of employees actually ‘living the brand’ is dependent upon a strong commitment from the employee to the organisation that they feel is reciprocated. Engaged employees display team spirit contributing to a sense of purpose and identity in the marketplace by bringing the brand proposition to life. \nCourse structure\nThis is a bite-sized 90-minute virtual session to provide guidance on how to grow a flourishing culture of employee engagement that supports the aims of the brand. \nIt will cover:\n\nDo you have a strong strategic narrative about the brand\, its purpose\, history and vision linking its past to the future?\nAre there engaging line managers in your ranks who inspire their teams\, earn their respect\, listen to them and give them opportunities to flourish?\nIs there opportunity for an employee voice to be heard across the organisation that can challenge and reinforce views placing them at the heart of the enterprise?\nDoes the organization have integrity built on clear values that drive the behaviour of the organisation and sustain performance through culture?
URL:https://hyperlink-technology.com/nesma/event/create-a-thriving-culture-of-employee-engagement/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/07/Calendar-Values-4-fav.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211019T100000
DTEND;TZID=UTC:20211019T113000
DTSTAMP:20260406T171826
CREATED:20210707T101809Z
LAST-MODIFIED:20210707T103758Z
UID:9670-1634637600-1634643000@hyperlink-technology.com
SUMMARY:Realise the power of your brand’s Values
DESCRIPTION:Overview\nA brand’s values represent what it stands for and what it believes in; they are the guidelines that form its moral compass. Values provide direction on how to behave in any given situation; they dictate the behaviour of the brand and influence decisions. The values you choose can be applied to everything\, including the product experience\, choice of staff\, and how you react in a crisis. \nValues should be clear\, authentic and resonate with everyone inside the organisation. They need to be clearly understood by employees\, adopted by them and consistently acted upon. The brand’s values should help the organisation achieve its vision and not restrict it. Strong brands are respected for their values and are defined by them. \nCourse structure\nThis is a bite-sized 90-minute virtual session to provide guidance on how carefully chosen values have the potential to drive brand performance through your organisation’s culture. \nIt will cover:\n\nDefining Values: Immutable virtues at the heart of everything you do. These core values are the drivers of a differentiated brand experience.\nProgressive Values: The values you may not currently practice but will need to identify and work towards in order to maintain brand relevance.\nShadow Values: The toxic\, negative values that are never formalised\, but creep into a culture and can prove harmful when not observed and dealt with.\nGeneric Values: These are the basic industry values that many professional organisations identify with but lack character and ability to distinguish a brand.
URL:https://hyperlink-technology.com/nesma/event/realise-the-power-of-your-brands-values/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/07/Calendar-Values-4-fav.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211014T130000
DTEND;TZID=UTC:20211014T140000
DTSTAMP:20260406T171826
CREATED:20210723T102920Z
LAST-MODIFIED:20210723T102920Z
UID:9720-1634216400-1634220000@hyperlink-technology.com
SUMMARY:Advanced Storytelling
DESCRIPTION:Enjoy this free Webinar Express series from CIM\n\nDiscover business storytelling techniques that allow you to make complex information more compelling\, using proven methods from journalism\, psychology and research on human behaviour; with one of these techniques proven to enhance your impact by 550%. \nSpeaker: Richard Newman\, Founder and CEO of UK Body Talk \nRichard Newman is an award-winning expert in communication\, storytelling and influence. \nRichard’s team have trained 80\,000 people across 46 countries to increase their business results. His team at UK Body Talk helped one engineering company win over £1.2 billion in new government contracts in one year by improving the way they communicate\, winning 100% of the work they bid for. \nHe is regularly featured on BBC London Radio and TV\, discussing the communication styles of leaders. He has also been featured on SKY TV\, in the Daily Telegraph\, The Guardian and Forbes Magazine. \nRichard also won the most coveted award in speechwriting\, the Cicero Grand Prize Award for Best Speechwriter. \nThe webinar is kindly hosted by CIM East of England and lasts approximately 45 minutes.
URL:https://hyperlink-technology.com/nesma/event/advanced-storytelling/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/07/Advanced-S-CIM.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211012T183000
DTEND;TZID=UTC:20211012T193000
DTSTAMP:20260406T171826
CREATED:20210813T091112Z
LAST-MODIFIED:20210816T070809Z
UID:9766-1634063400-1634067000@hyperlink-technology.com
SUMMARY:Latest trends in digital marketing 2021 - CIM Marketing Club
DESCRIPTION:What is the CIM Marketing Club?\nThe CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies\, the CIM Marketing Club runs a series of webinars designed to share the latest thinking\, trends and techniques in real-world marketing delivered by expert practitioners.\nIn this highly practical session\, award-winning author and speaker Daniel Rowles\, will guide you through the latest trends in digital marketing. The session will cover topics like influencer marketing\, latest trends in podcasting and video\, as well the latest developments in social media. \nYou’ll leave with tools and techniques you can take away and use straight away\, and every attendee will be provided with the latest Digital Marketing Toolkit\, a guide to the best free digital marketing tools.\nThe session will cover the following:-\n• Digital marketing in perspective\n• Latest changes in Google and search\n• The changing role of online content\n• Social media latest tools and trends\n• The Digital Marketing Toolkit download\n\nSpeaker:- Daniel Rowles\nDaniel is a Programme Director for Imperial College Business School\, a Fellow of the Chartered Institute of Marketing\, CEO of TargetInternet.com and founding director of the Digital Leadership Programme. He is also the voice of the Digital Marketing Podcast\, a worldwide top-ten business podcast\, and an award-winning author for publisher Kogan Page (Mobile Marketing\, Digital Branding\, Building Digital Culture\, Podcast Marketing Strategy) who’s books have been translated into 12 languages. Daniel has helped organisations of all types to use digital effectively\, working with a wide range of businesses\, from start-ups through to global clients like the BBC\, Sony\, Google\, Tesco\, Vodafone\, Mercedes\, Barclays and many more.\n\nThe webinar will last about an hour and is inclusive of a live Q&A after the presentation.\n\nThis is is the first of a number of CIM Marketing Club webinars planned for this academic year.\n\nTo register for this webinar please click here.
URL:https://hyperlink-technology.com/nesma/event/latest-trends-in-digital-marketing-2021-cim-marketing-club/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/jpeg:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/08/Digital.jpg
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211007T060000
DTEND;TZID=UTC:20211007T193000
DTSTAMP:20260406T171826
CREATED:20210909T080635Z
LAST-MODIFIED:20210909T080636Z
UID:9852-1633586400-1633635000@hyperlink-technology.com
SUMMARY:CIPR North East PR Book Club
DESCRIPTION:Whether your interest is in strategic planning\, CSR\, social listening and evaluation\, or internal stakeholder management\, join us for an evening of conversation with an international expert who will bring over 30 years of experience in communications to our discussion.\n\n\n\n\n\n\n\nIn conversation with David Gallagher\nA pioneer in modern PR\, David has co-authored the recently published book\, Truth Be Told – a must-read handbook for every communications professional committed to driving positive change\, creating authentic messaging\, executing successful campaigns and measuring the true value of those for key audiences. \nDuring the CIPR North East PR Book Club\, David will discuss ethics\, leadership\, and ‘purpose washing’ in communications during a ‘fireside chat’ style conversation with Ramona Slusarczyk\, a lecturer in Public Relations at Newcastle University. \nOf course\, there’ll be plenty of time to answer questions from the audience too. To contribute to the discussion\, please email Ramona Slusarczyk [ramona.slusarczyk2@newcastle.ac.uk] your questions for David in advance\, and on the night\, Ramona will put these to David during the session. \nWe will then throw the conversation open for a round table discussion and any final questions\, aiming to finish around 7pm. The conversation will also be recorded on zoom. \nThe PR book club is a popular event\, so book your place now. \nSave 25% on ‘Truth Be Told ‘To purchase David’s book with a 25% discount\, part of the PR in Practice series with the publishers Kogan Page\, quote discount code CIPR25* when you buy the text online. (*Discount applies to all Kogan Page Books.) \nYour CPD: This virtual event is worth 5 CPD points and is FREE to CIPR members with a limited number of places available for non-members at £15. \nAbout David Gallagher: Based in London\, David is an outgoing president for international growth and development for Omnicom PR Group. He is also co-chair of the PRCA Ethics Council\, past ICCO president\, past CEO at Ketchum London and Ketchum Europe\, past Cannes Lions jury president\, and serves on the court of the London School for Hygiene & Tropical Medicine\, among other advisory boards.
URL:https://hyperlink-technology.com/nesma/event/cipr-north-east-pr-book-club/
LOCATION:Online\, United Kingdom
CATEGORIES:CIPR
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/09/CIPR-Book-Club-1.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210930T130000
DTEND;TZID=UTC:20210930T140000
DTSTAMP:20260406T171826
CREATED:20210723T103110Z
LAST-MODIFIED:20210929T135138Z
UID:9718-1633006800-1633010400@hyperlink-technology.com
SUMMARY:Use Google Analytics to make better marketing decisions
DESCRIPTION:Enjoy this free Webinar Express series from CIM \nThere is so much data available in Google Analytics\, it’s hard to know where to start and what to focus on. This interactive session should help you feel more at home with the key metrics\, and how to use them in conversations with clients or within a marketing team. \nWe’ll look at real-world data to understand: \n• What content is the most popular?\n• Which marketing channels drive the “stickiest” visitors?\n• Where your website might be leaking traffic\n• Bounce rate – is it really such a bad thing?\n• Whatever happened to search keywords on Google – find out where you can still get this data\n• What should I write about next\, based on what people search for? \nThis session is suitable for anyone in a marketing role who wants to use Google Analytics data to help make better decisions about what to do next with a website and its content. \nSpeaker:- Geoff Roy\, Director of Leapfrog Internet Marketing \nGeoff runs Leapfrog Internet Marketing\, a Search Engine Optimisation (SEO) specialist based in Fleet\, Hampshire. He works with clients to drive more online leads into their business from natural searches on Google. \nThe webinar is kindly hosted by CIM South East and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
URL:https://hyperlink-technology.com/nesma/event/use-google-analytics-to-make-better-marketing-decisions/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/07/Google-Analytics-CIM.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210925T094500
DTEND;TZID=UTC:20210925T130000
DTSTAMP:20260406T171826
CREATED:20200622T105234Z
LAST-MODIFIED:20210420T152736Z
UID:8425-1632563100-1632574800@hyperlink-technology.com
SUMMARY:CIM Graduation Ceremony September 2021
DESCRIPTION:It’s time for you to celebrate and reflect on your personal achievements at CIM Graduation Ceremony. \nTo ensure the safety of our visitors and staff\, the date for this year’s Graduation Ceremony has been moved to 25 September 2021. As this new date falls later in the year after the lifting of restrictions\, bookings have now re-opened for the CIM Graduation Ceremony\, for those students who have passed their last exam in December 2019\, April 2020 and July 2020. For the remaining boards there will be an additional ceremony later this Autumn. Please do keep an eye out for further communications from CIM on what this may mean for you. \nTo ensure you enjoy this special occasion without a glitch\, we’ve pieced together all the information you need. \nThis event is by invitation only and for graduates who have passed with their last exam in December 2019\, April 2020\, July 2020 for the following qualifications: \n• Diploma in Professional Marketing\n• Digital Diploma in Professional Marketing\n• Diploma in Professional Digital Marketing\n• CIM Marketing Leadership Programme \nFor graduates who have passed with their last exam in September 2020 and December 2020\, there will be an additional ceremony held for you on the 13 November. Please do keep an eye out for further communications from CIM. \n\nWhat happens next?\n\nPlease ensure you read this webpage prior to booking onto the Ceremony.\nClick on the here to book your place (including any guests). All students must book their place by 06 August 2021. Places must only be booked from the time of receiving your invitation. Bookings will not be permitted if students have not completed and passed their qualification.
URL:https://hyperlink-technology.com/nesma/event/cim-graduation-ceremony-september-2021/
LOCATION:Central Hall Westminster\, Central Hall Westminster\, London\, SW1H 9NH\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/12/Graduation.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210728T130000
DTEND;TZID=UTC:20210728T140000
DTSTAMP:20260406T171826
CREATED:20210623T132031Z
LAST-MODIFIED:20210623T193807Z
UID:9631-1627477200-1627480800@hyperlink-technology.com
SUMMARY:How to build a global brand the Vimto way
DESCRIPTION:Enjoy this free Webinar Express series from CIM\nVimto\, the unique soft drink\, made into a secret recipe\, was first created by John Noel Nichols on Granby Row in Manchester in 1908. \nAn oak monument\, carved by environment artist Kerry Morrison\, was commissioned to sit on the site in 1992 to pay homage to the purple beverage’s North West heritage. The monument sits on a lawn in Manchester University’s science campus\, among other interesting sculptures including a statue of Archimedes representing his famous theory of displacement eureka moment. A combination of enduring brands and innovation is at the heart of the North West region’s entrepreneurial spirit and Vimto’s success. \nBrand owner\, Nichols Plc sells Vimto in 73 countries worldwide\, with a significant presence in the Middle East and Africa. Vimto has a special place in the Muslim community\, being a popular drink at Iftar\, the meal that breaks the fast at the end of each day during the holy month of Ramadan. \nSpeaker: Emma Hunt\, Marketing Director at Vimto \nEmma has spent her working life at Vimto and will share insights into how Nichols Plc carefully nurture the Vimto brand in the UK and internationally from market research to the development of the brand\, innovation\, channel strategies and more. Emma is no stranger to CIM having been CIM Northern Marketer of the Year in 2016/17. \nThe presentation will cover: \n• The Vimto story in the UK and internationally\n• The importance of market research and insight in entering new markets\n• How to adapt an established brand to local market conditions – product\, pricing\, people and communications\n• The importance of local market knowledge and selecting and working with the right distribution partners\n• The importance of occasion and audience and how insights are helping the brand team stretch the brand into other categories \nThe webinar is kindly hosted by CIM North West and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.
URL:https://hyperlink-technology.com/nesma/event/how-to-build-a-global-brand-the-vimto-way/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/06/3.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210714T130000
DTEND;TZID=UTC:20210714T140000
DTSTAMP:20260406T171826
CREATED:20210623T124527Z
LAST-MODIFIED:20210623T193103Z
UID:9628-1626267600-1626271200@hyperlink-technology.com
SUMMARY:How to have the energy
DESCRIPTION:Enjoy the free Webinar Express series from CIM\nDid you know that between 2.00 pm and 3.00 pm is the lowest energy point every day? – 2.55 pm to be precise. \nEnergy matters for marketeers and for leaders in business; it is essential for our creativity\, innovation and ultimately making things happen. \nWe live in a 24\7 world and the future isn’t slowing down. Being low in energy makes it harder to be resilient. If you want to be productive and make a real difference\, you need energy. In other words\, if you want your brain and body to perform at its best it needs to be fed the right kind of fuel. \nWhilst you may already be aware of this\, knowledge doesn’t always translate into daily action\, for so many reasons. Learn how to make simple\, effective changes to ensure that your food choices become part of your working day. \nSpeaker:- Colette Heneghan MSc\, BSc. Peak Performance\, Nutrition and Wellbeing \nColette is a dynamic\, engaging and results-driven Author\, Speaker\, Coach and Business founder. A strong communicator who fully utilises skills in inspirational leadership\, coaching\, mentoring\, motivation and team building to deliver compelling health and performance knowledge to teams and individuals. \nColette has designed\, managed and delivered successful\, high impact health and wellbeing programmes across the world\, including Europe\, the Middle East\, Asia and the US for companies such as Vodafone\, BT\, BAE Systems\, Hewlett Packard\, Bovis Homes\, The BBC\, Microsoft and TomTom. \nThe key to the success of Colette’s work is the combination of business acumen\, 10+ years of global corporate experience with years of study encompassing human physiology\, biochemistry\, epigenetics\, personalised nutrition\, NLP\, yoga and systems biology. \nThe webinar is kindly hosted by CIM Greater London and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.
URL:https://hyperlink-technology.com/nesma/event/how-to-have-the-energy/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/06/4-1.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210701T100000
DTEND;TZID=UTC:20210701T110000
DTSTAMP:20260406T171826
CREATED:20210603T081816Z
LAST-MODIFIED:20210603T082006Z
UID:9583-1625133600-1625137200@hyperlink-technology.com
SUMMARY:Customer Journey Mapping
DESCRIPTION:This is a marketing seminar as part of the Chamber Showcase @ North East Expo online event.\nnesma MD\, Veronica Swindale will explain the value of Customer Journey Mapping for your external as well as internal customers. She will explore how you can improve your customer experience\, even before they want to buy from you using examples from commercial\, services and the third sector. \nYou will take-away some handy hints and tips to help you improve your external and internal marketing. As if your colleagues aren’t looked after too\, how do you expect them to look after your customers? \nIf you would like further information on this event please email ashley.carney@neechamber.co.uk. \nThis event is open to Chamber members and non members. 
URL:https://hyperlink-technology.com/nesma/event/customer-journey-mapping/
LOCATION:Online\, United Kingdom
CATEGORIES:Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/06/Customer-web.png
ORGANIZER;CN="North East of England Chamber of Commerce":MAILTO:info@neechamber.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210630T130000
DTEND;TZID=UTC:20210630T140000
DTSTAMP:20260406T171826
CREATED:20210623T125355Z
LAST-MODIFIED:20210623T193311Z
UID:9625-1625058000-1625061600@hyperlink-technology.com
SUMMARY:Doing good things; driven by data
DESCRIPTION:Enjoy the free Webinar Express series from CIM\nThe last 12 months have reinforced the absolute necessity\, whether you’re a small business or a large corporation\, of carefully considered messaging and the importance of developing communications that take account of public sentiment. In 2020 Visit Wales published its five-year plan\, at the heart of which is ‘growing tourism for the good of Wales’ – an aim that has never had more resonance in the minds of not only consumers and businesses\, but also residents. \nLucy von Weber\, Head of Marketing at Visit Wales\, will run through the changing nature of marcomms approaches over the last 12 months and use examples to show how flexibility and adaptation\, linked to an emotional connection with potential visitors\, has been at the heart of Visit Wales’ work\, while staying true to the Cymru Wales brand. All activity has been driven by market intelligence and reinforced by stakeholder engagement to make sure that from the smallest business to the largest organisation\, there has been an opportunity to be part of the Cymru Wales approach. \nThe Cymru Wales Brand has five objectives\, one of which is to ‘do good things’. The session will show how Visit Wales has tried to do that over the last year. \nThe session will include references to:- \n• Market intelligence\n• Brand values\n• Scenario planning\n• Stakeholder engagement\n• Content choices and delivery channels \nThe webinar is kindly hosted by CIM Wales and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.
URL:https://hyperlink-technology.com/nesma/event/doing-good-things-driven-by-data/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/06/2.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
END:VCALENDAR