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X-WR-CALDESC:Events for nesma
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220706T130000
DTEND;TZID=UTC:20220706T143000
DTSTAMP:20260406T154033
CREATED:20220523T131058Z
LAST-MODIFIED:20220622T125813Z
UID:10495-1657112400-1657117800@hyperlink-technology.com
SUMMARY:Get Ready: From ‘top of mind’ to ‘top of preference’: how to become the clear choice for customers
DESCRIPTION:Overview\nThis session will help you discover how you are unique. As Sainsburys said: “Our Values Make Us Different”. It’s as true for businesses\, charities\, agencies\, corporations and sole traders as it is for us as people. Each has a personality and identity. But it is how you apply your values and deliver the benefit of them to your customers that is unique. \nIf you can turn your values into the value they deliver to your customers\, then you’re really onto something. It’s time to show them what you do and why only you can do it. \nCourse Structure\nThis is a bite-sized 90-minute virtual session.  As a group\, we will work on how to apply your company’s values and prepare content perfect for customers. It will be interactive to ensure you focus on your individual needs. \nIt will cover:\n\nExploring the value in your brand\nReviewing your organisational values\nDeveloping your mission statement\nDefining what makes you different\nClarifying your value proposition
URL:https://hyperlink-technology.com/nesma/event/get-ready-from-top-of-mind-to-top-of-preference-how-to-become-the-clear-choice-for-customers/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/05/Content-Calendar-Image.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220706T100000
DTEND;TZID=UTC:20220706T113000
DTSTAMP:20260406T154033
CREATED:20220523T130929Z
LAST-MODIFIED:20220622T125916Z
UID:10489-1657101600-1657107000@hyperlink-technology.com
SUMMARY:The Destination: How to create content that reaches your customer’s heart\, and mind.
DESCRIPTION:Overview\nIt’s not enough to think like a customer\, we need to get inside their head to truly understand what motivates them and makes them tick. Unless you’re able to spend time with your customers\, you can only make assumptions about what they want and the solutions they require. This session will take you through the process of characterising your customer step by step until you feel confident about what they want to achieve. \nIf you don’t get to talk to your customers directly\, we have several strategies to help you find the answers to these questions\, before starting to develop Buyer Personas of your own. \nCourse Structure \nThis is a bite-sized 90-minute virtual session to help improve your understanding of Content Marketing. It will be interactive to ensure you focus on your individual needs. \nWe will cover: \n\nExploring the customer journey\nCustomer data versus customer insight\nThe value of developing buyer personas\nApplying buyer personas to your content marketing plans
URL:https://hyperlink-technology.com/nesma/event/the-destination-how-to-create-content-that-reaches-your-customers-heart-and-mind/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/05/Content-Calendar-Image.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220623
DTEND;VALUE=DATE:20220624
DTSTAMP:20260406T154033
CREATED:20220520T080839Z
LAST-MODIFIED:20220520T122758Z
UID:10472-1655942400-1656028799@hyperlink-technology.com
SUMMARY:People Power
DESCRIPTION:Times of uncertainty are also times of great innovation: Join us to discuss how we can unlock the power of our people.\nJoin Business Leaders & Managers from the North East at the conference’s VIP Breakfast\, chaired by Ket Patel (UK Lead\, Change Management Institute) to debate\, discuss and share fresh thinking on how unlocking the power of our people can be central to ‘Levelling Up’ the North East and improving our region’s productivity. \nPeople Power 2022 is a one day immersive and experiential conference for business leaders\, managers & team leaders: putting people at the heart of business success. People Power will once again bring together the North East’s Business Leaders & Managers at Northumbria University for a full day of inspiration and training. Meet\, connect\, and re-connect with hundreds of others who have an interest in how they can develop and improve themselves\, their team and their business. Understand the positive impact that focusing on the People Agenda will have on your business and on the people who work there. \nWho will be there? People Power is designed to benefit anyone responsible for managing people – business leaders\, managers\, and HR professionals from across all industries. \nBe part of the conversation.\nFor conference agenda & information visit: www.peoplepowerevents.co.uk
URL:https://hyperlink-technology.com/nesma/event/people-power/
LOCATION:Northumbria University\, Sutherland Building\, Northumberland Road\, Newcastle-upon-Tyne\, NE1 8ST\, United Kingdom
CATEGORIES:North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/05/nesma-website-graphic-585-x-440.png
ORGANIZER;CN="People Power":MAILTO:hello@projects-studio.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220607T100000
DTEND;TZID=UTC:20220607T140000
DTSTAMP:20260406T154033
CREATED:20220413T144053Z
LAST-MODIFIED:20220414T130604Z
UID:10421-1654596000-1654610400@hyperlink-technology.com
SUMMARY:Marketing Showcase - Newcastle
DESCRIPTION:In this ever more competitive world\, agility and innovation are the watchwords of success. \nAdapting and evolving to meet new challenges\, businesses of all types and sizes are embracing new marketing ideas and technologies to support business growth. \n\n\n\n\n\n\nVisit the Marketing Showcase to gather “Know-How”\, experience and innovations\, in an environment that will help spark new ideas and find new products. \nThe nesma team will be there to talk about building your career and confidence with relevant professional qualifications
URL:https://hyperlink-technology.com/nesma/event/marketing-showcase-newcastle/
LOCATION:St James’ Park Stadium\, Strawberry Place\, Newcastle upon Tyne\, NE1 4ST\, United Kingdom
CATEGORIES:CIM,Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/Mkt-Showcase-Web.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220512T153000
DTEND;TZID=UTC:20220512T170000
DTSTAMP:20260406T154033
CREATED:20220330T144005Z
LAST-MODIFIED:20220407T074412Z
UID:10371-1652369400-1652374800@hyperlink-technology.com
SUMMARY:Change Management: how do we make it stick?
DESCRIPTION:Overview\n Change management ensures that the change leaves an organisation better than it was before.  This involves understanding what is driving the change\, understanding the risks\, understanding the people motivators\, understanding the benefits\, and having the ability to embed the change firmly within the culture of the organisation.  \nCourse structure\nThis is an interactive virtual session.  We will look at what drives change\, what good change looks like and how we ensure that change sticks. \nIt will cover: \n\nWhat is driving the change:\n\nOrganisations choose the right change based on their constraints around time\, cost\, and effort.  An understanding of the constraints will help you identify where commitment is needed from: those being changed\, those leading change and those delivering change. \n\nQuantifying the benefits of the change:\n\nBuilding on an understanding of the constraints around change and the commitments required you can develop the wins (in morale\, performance\, and capability) that you need to communicate to all parts of your organisation. \n\nEmbedding the change\n\nSuccessful change management results in a beneficial institutionalised change. You will learn the importance of continually articulating the benefits of the new ways of working and your organisations’ success.  You will learn how to develop ways of articulating this up the leadership chain and across the delivery teams.
URL:https://hyperlink-technology.com/nesma/event/change-management-how-do-we-make-it-stick/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/03/Change-Management-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220512T130000
DTEND;TZID=UTC:20220512T143000
DTSTAMP:20260406T154033
CREATED:20220330T143006Z
LAST-MODIFIED:20220407T074337Z
UID:10367-1652360400-1652365800@hyperlink-technology.com
SUMMARY:Change Management: how do we take people with us?
DESCRIPTION:Overview\nWith change we need to see the need\, move to meet the need and finish when there is no more need for it!  Successful change is led by people who deliver literally ‘where the rubber meets the road’\, those with the ability to build a high concept pitch backed with the ability to clearly define success for all involved.  They will deal with teams who need the energy and drive to see it through\, they deal with the teams who may be exhausted by the process and the teams who constantly ask are we there yet? \nCourse structure\nThis is a bite-sized 90-minute virtual session to help you to understand change management and how to take people with you.  It will be interactive to ensure you focus on your individual needs. \nIt will cover: \n\nCommunicating the vision: Role modelling new behaviours creating a ‘high concept’ pitch\n\nUnderstand how an organisational vision is created.  Learn how to translate this vision from the strategic level to the delivery level of the organisation. \n\nEnlisting your volunteer army: empowering action.\n\nKnow who to involve in the change process and how to enable them to deliver change. \n\nCreate the short-term wins: Define success and KISS (keep it small and simple)\n\nCreate achievable targets that get your team through the change process.
URL:https://hyperlink-technology.com/nesma/event/change-management-how-do-we-take-people-with-us/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/03/Change-Management-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220512T100000
DTEND;TZID=UTC:20220512T113000
DTSTAMP:20260406T154033
CREATED:20220330T141120Z
LAST-MODIFIED:20220407T074205Z
UID:10356-1652349600-1652355000@hyperlink-technology.com
SUMMARY:What is Change Management?  How do we recognise the need for change and make it happen?
DESCRIPTION:Overview\nChange Management is an enabling process which focuses on the people side of change and as a manager\, you must understand why change is happening in your organisation. \nTo be effective you must be able to communicate the need for this change to either the strategic or to the delivery level of your organisation.  You must also be able to deliver this change to the satisfaction of both the strategic leadership and the delivery teams. \nLeaders fit in with change by ensuring they make the best-informed decisions for their teams\, by doing the ‘right thing’! Managers fit in with change by ensuring change works both for the leaders and those that deliver for an organisation\, by doing ‘things right’! \nCourse Structure \nThis is a bite-sized 90-minute virtual session to help improve your understanding of Change Management.  How to recognize the need for change and how to make it happen Boards and Directors and how you fit with your Board.  It will be interactive to ensure you focus on your individual needs. \nIt will cover:  \n\nWhy we need change management and knowing our place in the change process.\n\nWe will unpick Kotter’s 8 STEP Change Process and link it to you and your business. \n\nThe changing environment: creating urgency or dealing with urgency\n\nYou will learn what causes the need for change and how to translate that to the people effected by change. \n\nBuilding a guiding coalition. Creating the compelling future vision\n\nYou will look at the challenges of the change process and unpick the ‘how to’ of making it happen in clear realistic steps. You will look at building a guiding coalition: a team with enough power and influence to lead the change.  Creating the compelling future vision: A target state for all involved.
URL:https://hyperlink-technology.com/nesma/event/what-is-change-management-how-do-we-recognise-the-need-for-change-and-make-it-happen/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/03/Change-Management-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220427T100000
DTEND;TZID=UTC:20220427T140000
DTSTAMP:20260406T154033
CREATED:20180218T194943Z
LAST-MODIFIED:20220414T115309Z
UID:4123-1651053600-1651068000@hyperlink-technology.com
SUMMARY:Marketing Showcase - Glasgow
DESCRIPTION:In this ever more competitive world\, agility and innovation are the watchwords of success. \nAdapting and evolving to meet new challenges\, businesses of all types and sizes are embracing new marketing ideas and technologies to support business growth. \n\n\n\n\n\n\nVisit the Marketing Showcase to gather “Know-How”\, experience and innovations\, in an environment that will help spark new ideas and find new products. \nThe nesma team will be there to talk about building your career and confidence with relevant professional qualifications
URL:https://hyperlink-technology.com/nesma/event/marketing-showcase/
LOCATION:Hampden Park\, Glasgow\, Hampden Park\, Glasgow\, G42 9BA\, United Kingdom
CATEGORIES:CIM,Learning,Scotland
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/Mkt-Showcase-Web.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220425T120000
DTEND;TZID=UTC:20220425T140000
DTSTAMP:20260406T154033
CREATED:20210420T145702Z
LAST-MODIFIED:20211221T142322Z
UID:9465-1650888000-1650895200@hyperlink-technology.com
SUMMARY:Developing your holistic website strategy
DESCRIPTION:Overview\nIf you have done any of the previous workshops in this series\, you’ll know how important it is to put these into a strategic plan to get ‘more’ out of your existing web traffic and increase the rate of your desired online conversion. Be that email sign-ups\, purchases\, or link clicks. \nIf you haven’t been to any of the previous workshops\, you can benefit from this workshop as a stand-alone session to help you identify problem areas of your site\, address them\, and finally implement a strategy that will truly work. \nCourse structure\nThis is a practical and interactive 2hr virtual workshop to help you pull together your online strategy. \nIt will cover:\n\nThe importance of identifying your website’s current objective\nThe process of using Analytics tools to identify problem processes on your website\nYour approach to confronting these issues and dealing with them
URL:https://hyperlink-technology.com/nesma/event/developing-your-holistic-website-strategy/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/AMY-web-graphic-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220404T120000
DTEND;TZID=UTC:20220404T140000
DTSTAMP:20260406T154033
CREATED:20210420T144803Z
LAST-MODIFIED:20211221T142115Z
UID:9460-1649073600-1649080800@hyperlink-technology.com
SUMMARY:Using ‘HotJar’ to identify & assess key web traffic behaviour online
DESCRIPTION:Overview\nAlthough quantitative data from web analytics tools such as ‘Google Analytics’ provide us with a good indication of how many people visit our site\, how they access it and what they do there\, they can’t answer questions such as “why is my web traffic not clicking on ‘x’ button?” \nThis is where qualitative analytics tools come in\, such as HotJar\, that facilitate things such as on-page feedback\, screen recordings\, and surveys that enable customers to tell us precisely what they did or didn’t like about their experience online. This session will focus entirely on this tool and how it can further benefit how you optimise your website for your online customers. \nCourse structure\nThis is a practical and interactive 2hr virtual workshop to help improve your understanding and the implementation of HotJar. \nIt will cover:\n\nWhat behavioural analytics are and how they support your web analytics\nThe essentials of the HotJar tool and how to get started\nUnderstanding the HotJar report/feedback options and getting set up with the tool
URL:https://hyperlink-technology.com/nesma/event/using-hotjar-to-identify-assess-key-web-traffic-behaviour-online/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/AMY-web-graphic-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220307T120000
DTEND;TZID=UTC:20220307T140000
DTSTAMP:20260406T154033
CREATED:20210420T142518Z
LAST-MODIFIED:20211221T141909Z
UID:9457-1646654400-1646661600@hyperlink-technology.com
SUMMARY:Maximising your on-page SEO strategy
DESCRIPTION:Overview\nAn essential component of any website strategy is to optimise each web page on that site to enable a search engine to better understand\, index and then rank its contents in the SERP. Thus increasing the chances of that website being displayed as an answer to someone’s query online. This organic component of a web strategy cannot be overlooked\, and so efforts need to be made in one’s understanding of this practice & its implications for your business’s online presence. \nCourse structure\nThis is a practical and interactive 2hr virtual workshop to help improve your understanding of your website optimisation. \nIt will cover:\n\nWhat SEO is and how search engines really work\nOn-page SEO and developing your understanding of keyword research\nOther on-page SEO practices that will further optimise your website
URL:https://hyperlink-technology.com/nesma/event/maximising-your-on-page-seo-strategy/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/AMY-web-graphic-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220214T120000
DTEND;TZID=UTC:20220214T140000
DTSTAMP:20260406T154033
CREATED:20210420T141331Z
LAST-MODIFIED:20211221T141444Z
UID:9454-1644840000-1644847200@hyperlink-technology.com
SUMMARY:Using Google’s ‘Web Analytics’ tool to learn about your web traffic
DESCRIPTION:Overview\nHaving a website is a great asset for any business\, but so many of us leave it there without considering the importance of management or data collection from this asset. But understanding how many people access the site\, where they’re coming from (e.g. social media or organic traffic) and how they’re using it are all vital pieces of information you need to know when it comes to optimising this asset for your business online. Which is precisely why the first session in this series introduces you to the first piece of your web optimisation puzzle – web analytics. \nWhether you’re currently using web analytics tools or not\, you’re going to want to develop your knowledge of how to use them effectively & efficiently to help your digital marketing efforts now and into the future. \nCourse structure\nThis is a practical and interactive 2hr virtual workshop to help you improve your understanding of your website analytics. \nIt will cover:\n\nWhat Google Analytics is & the basics of getting set up\nThe essentials you need to know about the interface of the tool\nHow you can start to identify key metrics\, dimensions & reports for your business needs
URL:https://hyperlink-technology.com/nesma/event/using-googles-web-analytics-tool-to-learn-about-your-web-traffic/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/AMY-web-graphic-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220127T143000
DTEND;TZID=UTC:20220127T183000
DTSTAMP:20260406T154033
CREATED:20220117T173308Z
LAST-MODIFIED:20220117T173833Z
UID:10177-1643293800-1643308200@hyperlink-technology.com
SUMMARY:Carlisle Skills Fair
DESCRIPTION:The 8th annual Carlisle Skills Fair will be taking place at Carlisle College from 2:30 pm – 6:30 pm on 27th January 2022 hosted by John Stevenson MP.\nnesma will be among a number of businesses and training providers from Carlisle attending. \nOver 50 local employers and education\, training and skills providers are set to attend and will be the largest number of employers and skills providers from the Carlisle area under one roof since 2020. \nWhether you are thinking about an apprenticeship\, a change of career\, a return to work\, or some form of further education or skills training\, there will be a variety of organisations on hand for you to discuss options with. \nTo keep up to date with the latest information follow Carlisle Skills Fair (Facebook) or @SkillsFair (Twitter) and save the date! \n\n 
URL:https://hyperlink-technology.com/nesma/event/carlisle-skills-fair/
LOCATION:Carlisle College\, Victoria Place\, Carlisle\, Cumbria\, CA1 1HS\, United Kingdom
CATEGORIES:Cumbria
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/01/CArlisle-Skills-Festival-web.png
ORGANIZER;CN="office@johnstevensonmp":MAILTO:office@johnstevensonmp.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220126T183000
DTEND;TZID=UTC:20220126T193000
DTSTAMP:20260406T154033
CREATED:20210813T092515Z
LAST-MODIFIED:20211020T110140Z
UID:9771-1643221800-1643225400@hyperlink-technology.com
SUMMARY:From haha to aha: Insight\, serendipity and humour - CIM Marketing Club
DESCRIPTION:What is the CIM Marketing Club?\n\nThe CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies\, the CIM Marketing Club runs a series of webinars designed to share the latest thinking\, trends and techniques in real-world marketing delivered by expert practitioners.\n\n\nAnthony Tasgal will deliver a paean to serendipity\, insight and wit in a world obsessed with rationality\, KPIs\, metrics and ‘tick-boxing’.\n\nHe’ll cover 3 broad areas:\n\n\nWhy so serious? The arithmocracy\, the obsessive worship of data and facts and what behavioural economics shows us about the power of engaging emotions\nFrom haha to Aha: What can humour teach us about the identification and generation of insight\nWhat do M. Night Shyamalan’s films\, Schrödinger’s cat and a goldfish tell us about insight? Not just what insight is\, but how it feels\n\n\nSpeaker:- Anthony Tasgal (known as Tas)\nTas is a trainer\, author\, speaker\, brand and comms strategist and lecturer. He is a Course Director for The Chartered Institute of Marketing\, the Market Research Society\, the Institute of Internal Communication and the Civil Service College\, and principal advisor for CIO Connect in Hong Kong. He is also a long-term Ad Agency planner and still freelances with several agencies and clients including the Royal Albert Hall to tell their story for their 150th anniversary in 2021.\n\nTas is a global speaker and regularly contributes on marketing and communications subjects to the James Max show on TalkRADIO. He is the author of the award-winning books The Storytelling Book\, which has sold over 30\,000 copies globally\, The Inspiratorium\, and in 2020 InCitations. His specialist topics include storytelling\, behavioural economics and insightment\, and as a lapsed classicist he also indulges in etymology and Homer.\n\nThe webinar will last about an hour and is inclusive of a live Q&A session after the presentation.\n\nThis is the third of our CIM Marketing Club webinars planned for this academic year.\n\nTo register for this webinar please click here.
URL:https://hyperlink-technology.com/nesma/event/from-haha-to-aha-insight-serendipity-and-humour-cim-marketing-club/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/10/insight.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220121T153000
DTEND;TZID=UTC:20220121T170000
DTSTAMP:20260406T154033
CREATED:20211111T091614Z
LAST-MODIFIED:20211222T095349Z
UID:10031-1642779000-1642784400@hyperlink-technology.com
SUMMARY:Powering up your People Management - Challenging Conversations
DESCRIPTION:Overview\nManaging others can be deeply rewarding; it can also be frustrating and challenging! This session will help to build your confidence and skills when managing poor performance and inappropriate behaviour. Spotting problems early and providing effective feedback is essential to maintain a positive team and progress toward team goals. \nFeeling confident about addressing poor performance and unhelpful behaviour is an essential part of the people managers toolkit. The session will shed light on simple communication techniques that focus on addressing the issues whilst maintaining your relationship with members of your team. \nCourse structure\nThis is a bite-sized 90-minute virtual session to help improve your confidence and skills when managing poor performance and behaviour.  It will be interactive and allow you to share current challenges. \nIt will cover:\nAssertive communication\n\nWe will consider the basics of assertive communication\, comparing this approach with others in terms of its effectiveness. We will encourage you to identify your current approach to having difficult conversations and suggest changes to words\, tone and body language that convey an assertive position.\n\nEffective feedback\n\nSimple and straightforward advice on providing feedback in the most effective and timely way. An opportunity to practice with some case study examples.\n\nPlanning and having a courageous conversation\n\nAn opportunity to put together the ideas and tips from the session into a real-play\, we will guide you through planning and conducting a conversation to address poor performance or inappropriate behaviour.
URL:https://hyperlink-technology.com/nesma/event/powering-up-your-people-management-challenging-conversations/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/11/PuPM-Events.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220121T130000
DTEND;TZID=UTC:20220121T143000
DTSTAMP:20260406T154033
CREATED:20211111T085522Z
LAST-MODIFIED:20211222T095304Z
UID:10027-1642770000-1642775400@hyperlink-technology.com
SUMMARY:Powering up your People Management - Harnessing Potential
DESCRIPTION:Overview\nUnderstanding others is key to your success as a people manager\, in this session we will demystify the principles of behaviour\, performance and learning so you understand the key factors that encourage and support positive behaviour and performance. \nKnowing how to influence\, motivate and inspire others will help you to maximise the potential of the people in your team. We will apply some of the key concepts of behavioural science in a clear and practical way. \nCourse structure\nThis is a bite-sized 90-minute virtual session to help improve your understanding and capability when developing others. It will be interactive\, including an activity to assess current development potential within your team. \nIt will cover:\nPsychological safety\n\nAlthough a relatively new topic for the boardroom\, this basic human need holds the key to maximising the potential of individuals within a business and their collective innovation and improvement. We will use this perspective to consider your organisational culture and its impact on the performance of employees.\n\nSources of motivation and influence\n\nAs a leader you rely on motivating others to make things happen. We will use examples from everyday life to identify key sources of motivation and key influences on behaviour\, both in terms of encouraging the behaviours you do want from your team and discouraging the ones you don’t.\n\nDiagnosing skill and will\n\nTaking part in this practical activity will enable you to reflect on current skill and will levels within your team\, which will provide clues as to the most effective strategy for developing their skills and improving their performance.
URL:https://hyperlink-technology.com/nesma/event/powering-up-your-people-management-harnessing-potential/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/11/PuPM-Events.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220121T100000
DTEND;TZID=UTC:20220121T113000
DTSTAMP:20260406T154033
CREATED:20211111T084948Z
LAST-MODIFIED:20211222T095209Z
UID:10016-1642759200-1642764600@hyperlink-technology.com
SUMMARY:Powering up your People Management  - Managing Yourself
DESCRIPTION:Overview\nWe will start with you\, looking at your approach to managing others\, exploring your preferred leadership style\, identifying your strengths and drivers and anticipating personal challenges. In this session\, we will also discover the foundations of emotional intelligence and enhance your self-awareness. \nUnderstanding yourself will help you to understand others. The ability to manage your own emotions and behaviours are essential to your success as a people manager and the content covered will give you clues as to your impact on others \nCourse structure\nThis is a bite sized 90-minute virtual session to help improve your understanding of the importance of effective people management and you as a people manager.  It will be interactive to ensure you can focus on your individual needs. \nIt will cover:\nLeadership styles\n\nYou will use key leadership models to explore your own leadership style\, it’s impact and appropriateness given your business and your current challenges.  We will discuss the pros and cons of a number of key styles.\n\nDrivers and derailers\n\nUnderstanding what motivates and energises us is important\, as is understanding what gets in our way and holds us back. This ability to understand and manage our effectiveness becomes essential as we take on management and leadership roles.\n\nEmotional Intelligence\, self-awareness and self-regulation\n\nA boards’ effectiveness is dependent on the structure of the board and the competency of its directors.  Understanding this relationship allows you to develop the skills you need to fit into this dynamic.
URL:https://hyperlink-technology.com/nesma/event/powering-up-people-management-managing-yourself/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/11/PuPM-Events.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220118T130000
DTEND;TZID=UTC:20220118T140000
DTSTAMP:20260406T154033
CREATED:20211201T182236Z
LAST-MODIFIED:20211201T182559Z
UID:10068-1642510800-1642514400@hyperlink-technology.com
SUMMARY:Marketing with purpose: Building trusted brand experiences
DESCRIPTION:Enjoy this free Webinar Express series from CIM\nOur industry uses language when we speak about advertising to customers like targeting\, reaching\, influencing\, and converting. Yet\, as people\, we would rather feel understood\, heard\, included\, and welcomed. \nMarketing with purpose is a strategy that should be a part of how you evolve your business and customer engagement. It creates a more authentic and genuine brand that increases trust\, love and loyalty. \nSpeaker:- Ben Irons\, Sales Director UK Strategic Sales at Microsoft \nBen joined the Microsoft Advertising team in 2018 and currently is the Travel Industry Director in the UK strategic advertiser segment. Ben has over ten years of experience in the digital marketing industry and as held digital leadership roles in PPC and Biddable Media at publisher and agency including roles at Yahoo\, iProspect and PHD Media. He joined Microsoft from online retail marketplace Notonthehighstreet.com where he was Digital Director\, overseeing all digital marketing activities to drive growth through customer acquisition and retention. \nBen is an advocate for diversity and inclusion\, both internally within Microsoft and externally in the industry. He has represented Microsoft in talking about inclusive marketing at various industry and client events in recent years. He is a consistent contributor to the industry\, presenting and judging at numerous industry events including Search Engine Strategies (SES)\, various Drum events and awards\, and UK and EU Biddable Media Awards over the last few years. \nThe webinar is kindly hosted by CIM Wales and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. \nIf you have any questions regarding the event please use the contact details provided.
URL:https://hyperlink-technology.com/nesma/event/marketing-with-purpose-building-trusted-brand-experiences/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/12/Brand-web.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211209T130000
DTEND;TZID=UTC:20211209T140000
DTSTAMP:20260406T154033
CREATED:20211201T181820Z
LAST-MODIFIED:20211201T181820Z
UID:10066-1639054800-1639058400@hyperlink-technology.com
SUMMARY:Turn up the volume: Amplify culture and make a difference
DESCRIPTION:Enjoy this free Webinar Express series from CIM\n\n\n\nJacobs is a global company with 55\,000 employees in over 40 countries delivering solutions to create a more connected\, sustainable world. It has transformed itself from a traditional engineering and design business into a high-value technology solutions business with deep capability in energy\, intelligence\, infrastructure\, cybersecurity and space exploration. A vibrant brand and culture are playing an essential role in the transition putting marketing and communications front and centre of the journey to higher growth sectors. \nNigel’s Presentation will cover: \n• The challenges of integrating new organisational acquisitions in a virtual world\n• Jacob’s workplace values and culture and how the culture is being amplified\n• The importance of inclusion and diversity\, and the difference between the two\n• How the marketing and communications teams introduced a new corporate brand positioning to signal the move to solutions and empower employees to tell their story \nThe session is suitable for anyone in a marketing\, communications or business role who wants to learn about how brand\, value and culture can help businesses pivot to new services and markets. \nSpeaker:- Nigel Dove\, Director of Marketing and Communications at Jacobs\nNigel is an award-winning marketing professional with significant leadership experience gained within complex and fast moving private and public sector environments. Nigel was previously Head of Marketing at the Manufacturing Institute and Director of Marketing at the North West Regional Development Agency. \nThe webinar is kindly hosted by CIM North West and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. \nTo register for this webinar please click here. \n\nIf you have any questions regarding the event please use the contact details provided.
URL:https://hyperlink-technology.com/nesma/event/turn-up-the-volume-amplify-culture-and-make-a-difference/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/12/Culture-Web-express.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211202
DTEND;VALUE=DATE:20211203
DTSTAMP:20260406T154033
CREATED:20190509T201550Z
LAST-MODIFIED:20210812T082144Z
UID:6133-1638403200-1638489599@hyperlink-technology.com
SUMMARY:North East Marketing Awards 2021
DESCRIPTION:North East Marketing Awards are back for 2021! It will soon be time to celebrate again!\nWe’re very excited to announce that the North East Marketing Awards will be returning this December!  \nIt’s been an incredibly difficult couple of years and we can’t wait to be able to celebrate with you again. Although it’s been a challenging time\, it’s also been a time of immense creativity\, resourcefulness and determination and that’s what we want to show case at this year’s awards. Whether you’re a marketing agency\, in-house marketing team\, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals. \nDate: 2 December 2021\nVenue: TBC \nNominations are open now!\nWhether you’re a marketing agency\, in-house marketing team\, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals. \nCategories\n\nRising Star of the Year\nMarketer of the Year\nMarketing Director of the Year\nCampaign of the Year (Agency)\nCampaign of the Year (In-House)\nNot for Profit Campaign of the Year\nThe Adaptability Award *New for 2021*\nBrand Creation of the Year (Agency)\nBrand Creation of the Year (In-House)\nProduct Launch of the Year\nIn-House Marketing Team of the Year\nAgency of the Year (Under 20 employees)\nAgency of the Year (Over 20 employees)\nOutstanding Achievement Award\n\nNomination Deadline: 15th October \nClick here to view the category criteria & nominate. \nnesma is a Corporate Sponsor for 2021\, we are looking forward to seeing all your nominations! \nWho should nominate?\nThe Awards are designed to showcase and celebrate marketing talent across the region. The award categories reflect the breadth of specialisms and roles across the profession and enable talent to be recognised across the career span from Rising Star of the Year to Outstanding Achievement. NEMA will be extending the relevant period for work for the 2021 awards from October 2019 to October 2021\, celebrating 2 years of marketing expertise! \nContact Us\nFor more information email claire@echoevents.org or call 0191 241 4523.
URL:https://hyperlink-technology.com/nesma/event/north-east-marketing-awards-2021/
CATEGORIES:Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/05/NEMA.png
ORGANIZER;CN="Echo Events &amp%3B Association Management":MAILTO:claire@echoevents.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211124T153000
DTEND;TZID=UTC:20211124T170000
DTSTAMP:20260406T154033
CREATED:20210903T131100Z
LAST-MODIFIED:20210903T131146Z
UID:9846-1637767800-1637773200@hyperlink-technology.com
SUMMARY:Personal Brand Ecosystem
DESCRIPTION:Overview\nPersonal branding builds authority. Authority builds trust and trust builds relationships – mutually beneficial relationships! \nIf your stakeholders feel they know you and believe that you understand and empathise with their pain points\, that increases the likelihood of them engaging – and if they are a potential customer – eventually buying from you. Most engagement and interaction with organisations are carried out online\, which has become an increasingly crowded marketplace. Your Personal Brand Ecosystem will help you stand out and separate yourself from your competitors as well as provide an opportunity to generate revenue. \nCourse structure\nThis is a bite-sized 90-minute virtual session covering the third component of personal brand creation – how to plan your Personal Brand Ecosystem. \nIt will cover: \n\nHow to plan your Personal Brand Ecosystem and deliver your personal brand experience to your target audience – in a seamless and integrated manner.\nAuthority Products\nHow to define your Personal Brand Promotion Channels such as website\, content\, and social and broadcast media.\nHow to define your Personal Brand Engagement Channels\, the environments where your audience can engage and communicate with you.
URL:https://hyperlink-technology.com/nesma/event/personal-brand-ecosystem/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/09/PB-Event.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211124T130000
DTEND;TZID=UTC:20211124T143000
DTSTAMP:20260406T154033
CREATED:20210903T130356Z
LAST-MODIFIED:20210903T131345Z
UID:9843-1637758800-1637764200@hyperlink-technology.com
SUMMARY:Circle of Influence
DESCRIPTION:Overview\nInfluence is everything! \nProfessional networking can be a very powerful asset when developing and growing your personal brand. It enables you to widen your physical reach\, enhance your credibility and build mutually beneficial relationships with your stakeholders\, helping you achieve your goals! Your Circle of Influence is how you define your network – the people who are and could be – influential to your personal brand. This includes – your customers; colleagues and peers; suppliers and trade partners; competitors; local and regional community; political and business leaders; highly influential personalities including celebrities! \nCourse structure\nThis is a bite-sized 90-minute virtual session covering the second component of personal brand creation – how to build your professional network and define your Circle of Influence. \nIt will cover: \n\nThe reasons why proactive networking is essential to develop and grow our personal brand.\nHow to identify your Personal Brand Ambassadors (PBAs)– the people who know\, like and trust us.\nHow to identify your Personal Brand Role Models (PBRMs) – the people who we think highly of\, benchmark ourselves against\, and maybe even aspire too.\nHow to identify your Personal Brand Influencers (PBIs) – the people in our ‘professional environment’ who have a ‘voice’ and could add real value and influence to our personal brand.
URL:https://hyperlink-technology.com/nesma/event/circle-of-influence/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/09/PB-Event.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211124T130000
DTEND;TZID=UTC:20211124T140000
DTSTAMP:20260406T154033
CREATED:20210816T071618Z
LAST-MODIFIED:20211020T110547Z
UID:9782-1637758800-1637762400@hyperlink-technology.com
SUMMARY:Top marketing data and analytics trends to drive future growth
DESCRIPTION:Enjoy this free Webinar Express series from CIM\n\n\nSalesforce published the inaugural Marketing Intelligence Report to better understand the perceptions\, needs\, and challenges from marketers and ad agencies around the world. This webinar will discuss the five key findings of the report to help marketers drive business results in an ever and fast changing world.\n\nSpeaker:- Jonathan Beeston\, Product Marketing Director for Salesforce Marketing Cloud EMEA\nJonathan has spent 20 years in the digital marketing space\, with a particular focus on data driven marketing in search\, social and display advertising channels. His experience includes time at advertising agencies and technology companies advising a wide array of brands.\n\nThe webinar is kindly hosted by CIM South West and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.\n\nTo register for this webinar please click here.\nIf you have any questions regarding the event please use the contact details provided.
URL:https://hyperlink-technology.com/nesma/event/top-marketing-data-and-analytics-trends-to-drive-future-growth/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/10/Data-and-Analytics.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211124T100000
DTEND;TZID=UTC:20211124T113000
DTSTAMP:20260406T154033
CREATED:20210903T125712Z
LAST-MODIFIED:20210903T131251Z
UID:9838-1637748000-1637753400@hyperlink-technology.com
SUMMARY:The Authentic Self
DESCRIPTION:Overview\nAuthenticity is the key factor when promoting your personal brand! \nWe’re living in a very crowded world with a plethora of influencers\, commentators and opinion leaders\, all proactively promoting their beliefs and gaining their followers (and fans) in return. With the rapid growth of social media and other digital communications\, we have become incredibly perceptive to fake\, inauthentic and insincere business brands\, which promote one thing and yet behave completely different. This also applies to people – celebrities\, personalities\, politicians and other people in the public eye – our ‘fake-radar’ can sense when someone is not being authentic – and let’s face it\, it’s much easier being the true ‘you’ rather than trying to be someone or something else. \nCourse structure\nThis is a bite-sized 90-minute virtual session covering the first component of personal brand creation – how to define and position your authentic self. \nIt will cover: \n\nWhat is ‘Personal Branding’ and how it can enhance your business and career prospects.\nStories can be engaging\, enlightening and educational. They can take us to another place – a different world or make us perceive and understand things differently. Storytelling is also a powerful technique for marketing our business and personal brand.\nWhat is a Unique Positioning Statement (UPS) and how can it help position and promote your personal brand.
URL:https://hyperlink-technology.com/nesma/event/the-authentic-self/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/09/PB-Event.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211117T183000
DTEND;TZID=UTC:20211117T193000
DTSTAMP:20260406T154033
CREATED:20210813T091654Z
LAST-MODIFIED:20210813T091654Z
UID:9769-1637173800-1637177400@hyperlink-technology.com
SUMMARY:Binge marketing: The best scenario for building your brand - CIM Marketing Club
DESCRIPTION:What is the CIM Marketing Club?\nThe CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies\, the CIM Marketing Club runs a series of webinars designed to share the latest thinking\, trends and techniques in real-world marketing delivered by expert practitioners.\n\nBinge marketing is all about applying the techniques and tactics the creators of films and series use to tell their story and build their audiences. And that is exactly what marketers need: better stories and growing audiences. Carlijn Postma has marketers and entrepreneurs look at their own organisation as if it were an amazing Netflix or television series. She utilises the same principles that are used in Hollywood to help organisations build their audience. This phenomenon\, binge marketing\, is becoming increasingly popular.\n\nCarlijn will show you what marketers can learn from the creators of films and series. What techniques and tactics are they using to create consistent and compelling stories? How do they attract and retain an audience? How can marketers use that to their benefit?\n\nThe session will cover:-\n\nHow to translate your brand story into the scenario of a great television series where every piece of content is an episode of that same series\nUnderstand and work with the difference between a target group and an audience\nAn introduction to the audience journey: What content is relevant to your audience at what point in its journey\nHow you’ll be inspired by everything marketers can learn from the creators of films and series\n\n\nSpeaker:- Carlijn Postma\nCarlijn lives and breathes content marketing. “Refreshing” and “practical” are commonly heard reactions to Carlijn’s approach to content marketing. She shares this unique approach as a speaker and in her books. She founded The Post\, a leading agency in content marketing and is now on her way to explain binge marketing to the world: “Start creating evergreens and stop wasting time on single-used\, disposable content”. The work she does in the world of content marketing is not going unnoticed. Carlijn Postma is an often-requested speaker at international events. In 2017\, she was chosen as the Dutch Content Marketing Woman of the Year. In 2014\, she ranked 27th on the international list of the two hundred most influential people in the field of content marketing.\n\nThe webinar will last about an hour and is inclusive of a live Q&A after the presentation.\n\n\nThis is the second of our CIM Marketing Club webinars planned for this academic year.\n\nTo register for this webinar please click here.
URL:https://hyperlink-technology.com/nesma/event/binge-marketing-the-best-scenario-for-building-your-brand-cim-marketing-club/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/08/CIM-Marketing-Club.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211116
DTEND;VALUE=DATE:20211117
DTSTAMP:20260406T154033
CREATED:20210113T184906Z
LAST-MODIFIED:20210706T141543Z
UID:9105-1637020800-1637107199@hyperlink-technology.com
SUMMARY:2021 People Power Conference
DESCRIPTION:PEOPLE POWER: HYBRID CONFERENCE 2021\nWe are pleased to announce that a new date for People Power 2021 has now been confirmed! Join us on the 16 November 2021 for this live event\, dedicated to developing your organisation’s most important asset- the people!\nTo be kept informed\, please subscribe to their mailing list HERE
URL:https://hyperlink-technology.com/nesma/event/2021-people-power-conference/
LOCATION:Hilton Newcastle Gateshead\, Bottle Bank\,\, Gateshead\, Tyne & Wear\, NE8 2AR\, United Kingdom
CATEGORIES:Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/01/PP-conference.png
ORGANIZER;CN="People Power":MAILTO:hello@projects-studio.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211113T094500
DTEND;TZID=UTC:20211113T130000
DTSTAMP:20260406T154033
CREATED:20210420T153140Z
LAST-MODIFIED:20210913T105831Z
UID:9476-1636796700-1636808400@hyperlink-technology.com
SUMMARY:CIM Graduation Ceremony November 2021
DESCRIPTION:It’s time for you to celebrate and reflect on your personal achievements at CIM Graduation Ceremony. \nTo ensure the safety of our visitors and staff\, the date for this year’s Graduation Ceremony for your exam board will take place on Saturday 13 November. As this new date falls later in the year after the lifting of restrictions\, bookings have now opened for the CIM Graduation Ceremony. \nTo ensure you enjoy this special occasion without a glitch\, we’ve pieced together all the information you need. \nThis event is by invitation only and for graduates who have passed with their last exam in September 2020\, December 2020\, April 2021\, and July 2021 for the following qualifications: \n\nDiploma in Professional Marketing\nDigital Diploma in Professional Marketing\nDiploma in Professional Digital Marketing\nCIM Marketing Leadership Programme\n\n\nWhat happens next?\n\nPlease ensure you read this webpage prior to booking onto the Ceremony.\nClick here to book your place (including any guests). All students must book their place by 15 October 2021. Places must only be booked from the time of receiving your invitation. Bookings will not be permitted if students have not completed and passed their qualification.
URL:https://hyperlink-technology.com/nesma/event/cim-graduation-ceremony-november-2021/
LOCATION:Central Hall Westminster\, Central Hall Westminster\, London\, SW1H 9NH\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/12/Graduation.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211027T130000
DTEND;TZID=UTC:20211027T140000
DTSTAMP:20260406T154033
CREATED:20211020T111050Z
LAST-MODIFIED:20211020T111050Z
UID:9978-1635339600-1635343200@hyperlink-technology.com
SUMMARY:Marketing a sustainable food business: Mackie’s of Scotland
DESCRIPTION:Enjoy this free Webinar Express series from CIM\n\n\n\nSustainability has fast become a basic necessity within business amidst a growing need to be environmentally friendly. While the idea of sustainable business is an attractive prospect; implementing the model and knowing how to shout about it comes with its challenges. This interactive session should help you understand the complexities of marketing a sustainable business through the viewpoint of one of the UK’s most committed climate-positive brands.\n\nWe’ll hear from a market leader on:\n• An overview of Mackie’s of Scotland and its ethos\n• Importance of sustainable practices to the business and headlines on what these are\n• The balance of being climate-positive whilst ensuring profitability\n• Carbon audit credentials and how this impacts on marketing and importance to brand story\n• Customer/consumer research on the importance of sustainability in buying decisions\n• Mackie’s of Scotland’s future plans\n\nThis session is suitable for anyone in a marketing role who wants to learn about sustainable marketing to help make better decisions on how to promote eco-friendly practice and leadership.\n\nSpeaker:- Karin Hayhow\, Marketing Director of Mackie’s of Scotland\nKarin Hayhow is the Marketing Director and one of three sibling owners of the family run Aberdeenshire farm\, Mackie’s of Scotland\, home to one of the nation’s most popular ice cream brands. Karin works to enhance Mackie’s reputation and ever-growing environmental message through the family farm’s eco-friendly policies and infrastructure.\n\n\nThe webinar is kindly hosted by CIM Scotland and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.\n\nTo register for this webinar please click here.\nIf you have any questions regarding the event please use the contact details provided.
URL:https://hyperlink-technology.com/nesma/event/marketing-a-sustainable-food-business-mackies-of-scotland/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/10/mackies.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211019T153000
DTEND;TZID=UTC:20211019T170000
DTSTAMP:20260406T154033
CREATED:20210707T103548Z
LAST-MODIFIED:20210707T103642Z
UID:9676-1634657400-1634662800@hyperlink-technology.com
SUMMARY:Enhance brand performance by recognising and rewarding your talent
DESCRIPTION:Overview\nMotivate and sustain engagement by encouraging a culture that recognises high performing employees and rewards those behaviours that bring the values and culture of the organisation to life. We look at how to create a recognition and rewards programme that inspires employees to realise the organisation’s mission and reinforce strategic objectives. Celebrated employees place the organisation in the public’s consciousness as a great place to work and do business with. \nCourse structure\nThis is a bite-sized 90-minute virtual session to provide guidance on how to maintain brand performance through constant recognition and reward of talent. \nIt will cover:\n\nBuild trust across your organisation with clear\, transparent communication.\nLink employee recognition and reward to brand purpose and values.\nEnable peer to peer recognition to celebrate excellence at every level of the organisation’s hierarchy.\nCreate a performance culture of continuous recognition with meaningful rewards for achievement.
URL:https://hyperlink-technology.com/nesma/event/enhance-brand-performance-by-recognising-and-rewarding-your-talent/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/07/Calendar-Values-4-fav.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211019T130000
DTEND;TZID=UTC:20211019T143000
DTSTAMP:20260406T154033
CREATED:20210707T102927Z
LAST-MODIFIED:20210707T103719Z
UID:9673-1634648400-1634653800@hyperlink-technology.com
SUMMARY:Create a thriving culture of employee engagement
DESCRIPTION:Overview\nEngaged employees are more likely to find a sense of belonging in an organisation where they are inspired to fulfil their full potential. High levels of employee engagement are linked with increased operational efficiency\, lower wastage and reduced loss from theft and errors. The reality of employees actually ‘living the brand’ is dependent upon a strong commitment from the employee to the organisation that they feel is reciprocated. Engaged employees display team spirit contributing to a sense of purpose and identity in the marketplace by bringing the brand proposition to life. \nCourse structure\nThis is a bite-sized 90-minute virtual session to provide guidance on how to grow a flourishing culture of employee engagement that supports the aims of the brand. \nIt will cover:\n\nDo you have a strong strategic narrative about the brand\, its purpose\, history and vision linking its past to the future?\nAre there engaging line managers in your ranks who inspire their teams\, earn their respect\, listen to them and give them opportunities to flourish?\nIs there opportunity for an employee voice to be heard across the organisation that can challenge and reinforce views placing them at the heart of the enterprise?\nDoes the organization have integrity built on clear values that drive the behaviour of the organisation and sustain performance through culture?
URL:https://hyperlink-technology.com/nesma/event/create-a-thriving-culture-of-employee-engagement/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/07/Calendar-Values-4-fav.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
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