Use Google Analytics to make better marketing decisions
2021-09-30 13:00 - 14:00 UTC | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
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There is so much data available in Google Analytics, it’s hard to know where to start and what to focus on. This interactive session should help you feel more at home with the key metrics, and how to use them in conversations with clients or within a marketing team.
We’ll look at real-world data to understand:
• What content is the most popular?
• Which marketing channels drive the “stickiest” visitors?
• Where your website might be leaking traffic
• Bounce rate – is it really such a bad thing?
• Whatever happened to search keywords on Google – find out where you can still get this data
• What should I write about next, based on what people search for?
This session is suitable for anyone in a marketing role who wants to use Google Analytics data to help make better decisions about what to do next with a website and its content.
Speaker:- Geoff Roy, Director of Leapfrog Internet Marketing
Geoff runs Leapfrog Internet Marketing, a Search Engine Optimisation (SEO) specialist based in Fleet, Hampshire. He works with clients to drive more online leads into their business from natural searches on Google.
The webinar is kindly hosted by CIM South East and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

CIPR North East PR Book Club
2021-10-07 06:00 - 19:30 | Online, United Kingdom
Whether your interest is in strategic planning, CSR, social listening and evaluation, or internal stakeholder management, join us for an evening of conversation with an international expert who will bring over 30 years of experience in communications to our discussion.

In conversation with David Gallagher
A pioneer in modern PR, David has co-authored the recently published book, Truth Be Told – a must-read handbook for every communications professional committed to driving positive change, creating authentic messaging, executing successful campaigns and measuring the true value of those for key audiences.
During the CIPR North East PR Book Club, David will discuss ethics, leadership, and ‘purpose washing’ in communications during a ‘fireside chat’ style conversation with Ramona Slusarczyk, a lecturer in Public Relations at Newcastle University.
Of course, there’ll be plenty of time to answer questions from the audience too. To contribute to the discussion, please email Ramona Slusarczyk [ramona.slusarczyk2@newcastle.ac.uk] your questions for David in advance, and on the night, Ramona will put these to David during the session.
We will then throw the conversation open for a round table discussion and any final questions, aiming to finish around 7pm. The conversation will also be recorded on zoom.
The PR book club is a popular event, so book your place now.
Save 25% on ‘Truth Be Told ‘To purchase David’s book with a 25% discount, part of the PR in Practice series with the publishers Kogan Page, quote discount code CIPR25* when you buy the text online. (*Discount applies to all Kogan Page Books.)
Your CPD: This virtual event is worth 5 CPD points and is FREE to CIPR members with a limited number of places available for non-members at £15.
About David Gallagher: Based in London, David is an outgoing president for international growth and development for Omnicom PR Group. He is also co-chair of the PRCA Ethics Council, past ICCO president, past CEO at Ketchum London and Ketchum Europe, past Cannes Lions jury president, and serves on the court of the London School for Hygiene & Tropical Medicine, among other advisory boards.

Latest trends in digital marketing 2021 - CIM Marketing Club
2021-10-12 18:30 - 19:30 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
What is the CIM Marketing Club?
The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners.
In this highly practical session, award-winning author and speaker Daniel Rowles, will guide you through the latest trends in digital marketing. The session will cover topics like influencer marketing, latest trends in podcasting and video, as well the latest developments in social media.
You’ll leave with tools and techniques you can take away and use straight away, and every attendee will be provided with the latest Digital Marketing Toolkit, a guide to the best free digital marketing tools.
The session will cover the following:-
• Digital marketing in perspective
• Latest changes in Google and search
• The changing role of online content
• Social media latest tools and trends
• The Digital Marketing Toolkit download

Speaker:- Daniel Rowles
Daniel is a Programme Director for Imperial College Business School, a Fellow of the Chartered Institute of Marketing, CEO of TargetInternet.com and founding director of the Digital Leadership Programme. He is also the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast, and an award-winning author for publisher Kogan Page (Mobile Marketing, Digital Branding, Building Digital Culture, Podcast Marketing Strategy) who’s books have been translated into 12 languages. Daniel has helped organisations of all types to use digital effectively, working with a wide range of businesses, from start-ups through to global clients like the BBC, Sony, Google, Tesco, Vodafone, Mercedes, Barclays and many more.

The webinar will last about an hour and is inclusive of a live Q&A after the presentation.

This is is the first of a number of CIM Marketing Club webinars planned for this academic year.

To register for this webinar please click here.

Advanced Storytelling
2021-10-14 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
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Discover business storytelling techniques that allow you to make complex information more compelling, using proven methods from journalism, psychology and research on human behaviour; with one of these techniques proven to enhance your impact by 550%.
Speaker: Richard Newman, Founder and CEO of UK Body Talk
Richard Newman is an award-winning expert in communication, storytelling and influence.
Richard’s team have trained 80,000 people across 46 countries to increase their business results. His team at UK Body Talk helped one engineering company win over £1.2 billion in new government contracts in one year by improving the way they communicate, winning 100% of the work they bid for.
He is regularly featured on BBC London Radio and TV, discussing the communication styles of leaders. He has also been featured on SKY TV, in the Daily Telegraph, The Guardian and Forbes Magazine.
Richard also won the most coveted award in speechwriting, the Cicero Grand Prize Award for Best Speechwriter.
The webinar is kindly hosted by CIM East of England and lasts approximately 45 minutes.

Realise the power of your brand’s Values
2021-10-19 10:00 - 11:30 | nesma Online, United Kingdom
Overview
A brand’s values represent what it stands for and what it believes in; they are the guidelines that form its moral compass. Values provide direction on how to behave in any given situation; they dictate the behaviour of the brand and influence decisions. The values you choose can be applied to everything, including the product experience, choice of staff, and how you react in a crisis.
Values should be clear, authentic and resonate with everyone inside the organisation. They need to be clearly understood by employees, adopted by them and consistently acted upon. The brand’s values should help the organisation achieve its vision and not restrict it. Strong brands are respected for their values and are defined by them.
Course structure
This is a bite-sized 90-minute virtual session to provide guidance on how carefully chosen values have the potential to drive brand performance through your organisation’s culture.
It will cover:

Defining Values: Immutable virtues at the heart of everything you do. These core values are the drivers of a differentiated brand experience.
Progressive Values: The values you may not currently practice but will need to identify and work towards in order to maintain brand relevance.
Shadow Values: The toxic, negative values that are never formalised, but creep into a culture and can prove harmful when not observed and dealt with.
Generic Values: These are the basic industry values that many professional organisations identify with but lack character and ability to distinguish a brand.

Create a thriving culture of employee engagement
2021-10-19 13:00 - 14:30 | nesma Online, United Kingdom
Overview
Engaged employees are more likely to find a sense of belonging in an organisation where they are inspired to fulfil their full potential. High levels of employee engagement are linked with increased operational efficiency, lower wastage and reduced loss from theft and errors. The reality of employees actually ‘living the brand’ is dependent upon a strong commitment from the employee to the organisation that they feel is reciprocated. Engaged employees display team spirit contributing to a sense of purpose and identity in the marketplace by bringing the brand proposition to life.
Course structure
This is a bite-sized 90-minute virtual session to provide guidance on how to grow a flourishing culture of employee engagement that supports the aims of the brand.
It will cover:

Do you have a strong strategic narrative about the brand, its purpose, history and vision linking its past to the future?
Are there engaging line managers in your ranks who inspire their teams, earn their respect, listen to them and give them opportunities to flourish?
Is there opportunity for an employee voice to be heard across the organisation that can challenge and reinforce views placing them at the heart of the enterprise?
Does the organization have integrity built on clear values that drive the behaviour of the organisation and sustain performance through culture?

Enhance brand performance by recognising and rewarding your talent
2021-10-19 15:30 - 17:00 | nesma Online, United Kingdom
Overview
Motivate and sustain engagement by encouraging a culture that recognises high performing employees and rewards those behaviours that bring the values and culture of the organisation to life. We look at how to create a recognition and rewards programme that inspires employees to realise the organisation’s mission and reinforce strategic objectives. Celebrated employees place the organisation in the public’s consciousness as a great place to work and do business with.
Course structure
This is a bite-sized 90-minute virtual session to provide guidance on how to maintain brand performance through constant recognition and reward of talent.
It will cover:

Build trust across your organisation with clear, transparent communication.
Link employee recognition and reward to brand purpose and values.
Enable peer to peer recognition to celebrate excellence at every level of the organisation’s hierarchy.
Create a performance culture of continuous recognition with meaningful rewards for achievement.

Marketing a sustainable food business: Mackie’s of Scotland
2021-10-27 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
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Sustainability has fast become a basic necessity within business amidst a growing need to be environmentally friendly. While the idea of sustainable business is an attractive prospect; implementing the model and knowing how to shout about it comes with its challenges. This interactive session should help you understand the complexities of marketing a sustainable business through the viewpoint of one of the UK’s most committed climate-positive brands.

We’ll hear from a market leader on:
• An overview of Mackie’s of Scotland and its ethos
• Importance of sustainable practices to the business and headlines on what these are
• The balance of being climate-positive whilst ensuring profitability
• Carbon audit credentials and how this impacts on marketing and importance to brand story
• Customer/consumer research on the importance of sustainability in buying decisions
• Mackie’s of Scotland’s future plans

This session is suitable for anyone in a marketing role who wants to learn about sustainable marketing to help make better decisions on how to promote eco-friendly practice and leadership.

Speaker:- Karin Hayhow, Marketing Director of Mackie’s of Scotland
Karin Hayhow is the Marketing Director and one of three sibling owners of the family run Aberdeenshire farm, Mackie’s of Scotland, home to one of the nation’s most popular ice cream brands. Karin works to enhance Mackie’s reputation and ever-growing environmental message through the family farm’s eco-friendly policies and infrastructure.

The webinar is kindly hosted by CIM Scotland and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

To register for this webinar please click here.
If you have any questions regarding the event please use the contact details provided.

CIM Graduation Ceremony November 2021
2021-11-13 09:45 - 13:00 | Central Hall Westminster, Central Hall Westminster, London, SW1H 9NH, United Kingdom
It’s time for you to celebrate and reflect on your personal achievements at CIM Graduation Ceremony.
To ensure the safety of our visitors and staff, the date for this year’s Graduation Ceremony for your exam board will take place on Saturday 13 November. As this new date falls later in the year after the lifting of restrictions, bookings have now opened for the CIM Graduation Ceremony.
To ensure you enjoy this special occasion without a glitch, we’ve pieced together all the information you need.
This event is by invitation only and for graduates who have passed with their last exam in September 2020, December 2020, April 2021, and July 2021 for the following qualifications:

Diploma in Professional Marketing
Digital Diploma in Professional Marketing
Diploma in Professional Digital Marketing
CIM Marketing Leadership Programme

What happens next?

Please ensure you read this webpage prior to booking onto the Ceremony.
Click here to book your place (including any guests). All students must book their place by 15 October 2021. Places must only be booked from the time of receiving your invitation. Bookings will not be permitted if students have not completed and passed their qualification.

2021 People Power Conference
2021-11-16 | Hilton Newcastle Gateshead, Bottle Bank,, Gateshead, Tyne & Wear, NE8 2AR, United Kingdom
PEOPLE POWER: HYBRID CONFERENCE 2021
We are pleased to announce that a new date for People Power 2021 has now been confirmed! Join us on the 16 November 2021 for this live event, dedicated to developing your organisation’s most important asset- the people!
To be kept informed, please subscribe to their mailing list HERE

Binge marketing: The best scenario for building your brand - CIM Marketing Club
2021-11-17 18:30 - 19:30 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
What is the CIM Marketing Club?
The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners.

Binge marketing is all about applying the techniques and tactics the creators of films and series use to tell their story and build their audiences. And that is exactly what marketers need: better stories and growing audiences. Carlijn Postma has marketers and entrepreneurs look at their own organisation as if it were an amazing Netflix or television series. She utilises the same principles that are used in Hollywood to help organisations build their audience. This phenomenon, binge marketing, is becoming increasingly popular.

Carlijn will show you what marketers can learn from the creators of films and series. What techniques and tactics are they using to create consistent and compelling stories? How do they attract and retain an audience? How can marketers use that to their benefit?

The session will cover:-

How to translate your brand story into the scenario of a great television series where every piece of content is an episode of that same series
Understand and work with the difference between a target group and an audience
An introduction to the audience journey: What content is relevant to your audience at what point in its journey
How you’ll be inspired by everything marketers can learn from the creators of films and series

Speaker:- Carlijn Postma
Carlijn lives and breathes content marketing. “Refreshing” and “practical” are commonly heard reactions to Carlijn’s approach to content marketing. She shares this unique approach as a speaker and in her books. She founded The Post, a leading agency in content marketing and is now on her way to explain binge marketing to the world: “Start creating evergreens and stop wasting time on single-used, disposable content”. The work she does in the world of content marketing is not going unnoticed. Carlijn Postma is an often-requested speaker at international events. In 2017, she was chosen as the Dutch Content Marketing Woman of the Year. In 2014, she ranked 27th on the international list of the two hundred most influential people in the field of content marketing.

The webinar will last about an hour and is inclusive of a live Q&A after the presentation.

This is the second of our CIM Marketing Club webinars planned for this academic year.

To register for this webinar please click here.

The Authentic Self
2021-11-24 10:00 - 11:30 | nesma Online, United Kingdom
Overview
Authenticity is the key factor when promoting your personal brand!
We’re living in a very crowded world with a plethora of influencers, commentators and opinion leaders, all proactively promoting their beliefs and gaining their followers (and fans) in return. With the rapid growth of social media and other digital communications, we have become incredibly perceptive to fake, inauthentic and insincere business brands, which promote one thing and yet behave completely different. This also applies to people – celebrities, personalities, politicians and other people in the public eye – our ‘fake-radar’ can sense when someone is not being authentic – and let’s face it, it’s much easier being the true ‘you’ rather than trying to be someone or something else.
Course structure
This is a bite-sized 90-minute virtual session covering the first component of personal brand creation – how to define and position your authentic self.
It will cover:

What is ‘Personal Branding’ and how it can enhance your business and career prospects.
Stories can be engaging, enlightening and educational. They can take us to another place – a different world or make us perceive and understand things differently. Storytelling is also a powerful technique for marketing our business and personal brand.
What is a Unique Positioning Statement (UPS) and how can it help position and promote your personal brand.

Top marketing data and analytics trends to drive future growth
2021-11-24 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
Enjoy this free Webinar Express series from CIM

Salesforce published the inaugural Marketing Intelligence Report to better understand the perceptions, needs, and challenges from marketers and ad agencies around the world. This webinar will discuss the five key findings of the report to help marketers drive business results in an ever and fast changing world.

Speaker:- Jonathan Beeston, Product Marketing Director for Salesforce Marketing Cloud EMEA
Jonathan has spent 20 years in the digital marketing space, with a particular focus on data driven marketing in search, social and display advertising channels. His experience includes time at advertising agencies and technology companies advising a wide array of brands.

The webinar is kindly hosted by CIM South West and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

To register for this webinar please click here.
If you have any questions regarding the event please use the contact details provided.

Circle of Influence
2021-11-24 13:00 - 14:30 | nesma Online, United Kingdom
Overview
Influence is everything!
Professional networking can be a very powerful asset when developing and growing your personal brand. It enables you to widen your physical reach, enhance your credibility and build mutually beneficial relationships with your stakeholders, helping you achieve your goals! Your Circle of Influence is how you define your network – the people who are and could be – influential to your personal brand. This includes – your customers; colleagues and peers; suppliers and trade partners; competitors; local and regional community; political and business leaders; highly influential personalities including celebrities!
Course structure
This is a bite-sized 90-minute virtual session covering the second component of personal brand creation – how to build your professional network and define your Circle of Influence.
It will cover:

The reasons why proactive networking is essential to develop and grow our personal brand.
How to identify your Personal Brand Ambassadors (PBAs)– the people who know, like and trust us.
How to identify your Personal Brand Role Models (PBRMs) – the people who we think highly of, benchmark ourselves against, and maybe even aspire too.
How to identify your Personal Brand Influencers (PBIs) – the people in our ‘professional environment’ who have a ‘voice’ and could add real value and influence to our personal brand.

Personal Brand Ecosystem
2021-11-24 15:30 - 17:00 | nesma Online, United Kingdom
Overview
Personal branding builds authority. Authority builds trust and trust builds relationships – mutually beneficial relationships!
If your stakeholders feel they know you and believe that you understand and empathise with their pain points, that increases the likelihood of them engaging – and if they are a potential customer – eventually buying from you. Most engagement and interaction with organisations are carried out online, which has become an increasingly crowded marketplace. Your Personal Brand Ecosystem will help you stand out and separate yourself from your competitors as well as provide an opportunity to generate revenue.
Course structure
This is a bite-sized 90-minute virtual session covering the third component of personal brand creation – how to plan your Personal Brand Ecosystem.
It will cover:

How to plan your Personal Brand Ecosystem and deliver your personal brand experience to your target audience – in a seamless and integrated manner.
Authority Products
How to define your Personal Brand Promotion Channels such as website, content, and social and broadcast media.
How to define your Personal Brand Engagement Channels, the environments where your audience can engage and communicate with you.

North East Marketing Awards 2021
2021-12-02 | Newcastle upon Tyne
North East Marketing Awards are back for 2021! It will soon be time to celebrate again!
We’re very excited to announce that the North East Marketing Awards will be returning this December!
It’s been an incredibly difficult couple of years and we can’t wait to be able to celebrate with you again. Although it’s been a challenging time, it’s also been a time of immense creativity, resourcefulness and determination and that’s what we want to show case at this year’s awards. Whether you’re a marketing agency, in-house marketing team, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals.
Date: 2 December 2021
Venue: TBC
Nominations are open now!
Whether you’re a marketing agency, in-house marketing team, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals.
Categories

Rising Star of the Year
Marketer of the Year
Marketing Director of the Year
Campaign of the Year (Agency)
Campaign of the Year (In-House)
Not for Profit Campaign of the Year
The Adaptability Award *New for 2021*
Brand Creation of the Year (Agency)
Brand Creation of the Year (In-House)
Product Launch of the Year
In-House Marketing Team of the Year
Agency of the Year (Under 20 employees)
Agency of the Year (Over 20 employees)
Outstanding Achievement Award

Nomination Deadline: 15th October
Click here to view the category criteria & nominate.
nesma is a Corporate Sponsor for 2021, we are looking forward to seeing all your nominations!
Who should nominate?
The Awards are designed to showcase and celebrate marketing talent across the region. The award categories reflect the breadth of specialisms and roles across the profession and enable talent to be recognised across the career span from Rising Star of the Year to Outstanding Achievement. NEMA will be extending the relevant period for work for the 2021 awards from October 2019 to October 2021, celebrating 2 years of marketing expertise!
Contact Us
For more information email claire@echoevents.org or call 0191 241 4523.

Turn up the volume: Amplify culture and make a difference
2021-12-09 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
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Jacobs is a global company with 55,000 employees in over 40 countries delivering solutions to create a more connected, sustainable world. It has transformed itself from a traditional engineering and design business into a high-value technology solutions business with deep capability in energy, intelligence, infrastructure, cybersecurity and space exploration. A vibrant brand and culture are playing an essential role in the transition putting marketing and communications front and centre of the journey to higher growth sectors.
Nigel’s Presentation will cover:
• The challenges of integrating new organisational acquisitions in a virtual world
• Jacob’s workplace values and culture and how the culture is being amplified
• The importance of inclusion and diversity, and the difference between the two
• How the marketing and communications teams introduced a new corporate brand positioning to signal the move to solutions and empower employees to tell their story
The session is suitable for anyone in a marketing, communications or business role who wants to learn about how brand, value and culture can help businesses pivot to new services and markets.
Speaker:- Nigel Dove, Director of Marketing and Communications at Jacobs
Nigel is an award-winning marketing professional with significant leadership experience gained within complex and fast moving private and public sector environments. Nigel was previously Head of Marketing at the Manufacturing Institute and Director of Marketing at the North West Regional Development Agency.
The webinar is kindly hosted by CIM North West and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
To register for this webinar please click here.

If you have any questions regarding the event please use the contact details provided.

Marketing with purpose: Building trusted brand experiences
2022-01-18 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
Enjoy this free Webinar Express series from CIM
Our industry uses language when we speak about advertising to customers like targeting, reaching, influencing, and converting. Yet, as people, we would rather feel understood, heard, included, and welcomed.
Marketing with purpose is a strategy that should be a part of how you evolve your business and customer engagement. It creates a more authentic and genuine brand that increases trust, love and loyalty.
Speaker:- Ben Irons, Sales Director UK Strategic Sales at Microsoft
Ben joined the Microsoft Advertising team in 2018 and currently is the Travel Industry Director in the UK strategic advertiser segment. Ben has over ten years of experience in the digital marketing industry and as held digital leadership roles in PPC and Biddable Media at publisher and agency including roles at Yahoo, iProspect and PHD Media. He joined Microsoft from online retail marketplace Notonthehighstreet.com where he was Digital Director, overseeing all digital marketing activities to drive growth through customer acquisition and retention.
Ben is an advocate for diversity and inclusion, both internally within Microsoft and externally in the industry. He has represented Microsoft in talking about inclusive marketing at various industry and client events in recent years. He is a consistent contributor to the industry, presenting and judging at numerous industry events including Search Engine Strategies (SES), various Drum events and awards, and UK and EU Biddable Media Awards over the last few years.
The webinar is kindly hosted by CIM Wales and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
If you have any questions regarding the event please use the contact details provided.

Powering up your People Management - Managing Yourself
2022-01-21 10:00 - 11:30 | nesma Online, United Kingdom
Overview
We will start with you, looking at your approach to managing others, exploring your preferred leadership style, identifying your strengths and drivers and anticipating personal challenges. In this session, we will also discover the foundations of emotional intelligence and enhance your self-awareness.
Understanding yourself will help you to understand others. The ability to manage your own emotions and behaviours are essential to your success as a people manager and the content covered will give you clues as to your impact on others
Course structure
This is a bite sized 90-minute virtual session to help improve your understanding of the importance of effective people management and you as a people manager. It will be interactive to ensure you can focus on your individual needs.
It will cover:
Leadership styles

You will use key leadership models to explore your own leadership style, it’s impact and appropriateness given your business and your current challenges. We will discuss the pros and cons of a number of key styles.

Drivers and derailers

Understanding what motivates and energises us is important, as is understanding what gets in our way and holds us back. This ability to understand and manage our effectiveness becomes essential as we take on management and leadership roles.

Emotional Intelligence, self-awareness and self-regulation

A boards’ effectiveness is dependent on the structure of the board and the competency of its directors. Understanding this relationship allows you to develop the skills you need to fit into this dynamic.

Powering up your People Management - Harnessing Potential
2022-01-21 13:00 - 14:30 | nesma Online, United Kingdom
Overview
Understanding others is key to your success as a people manager, in this session we will demystify the principles of behaviour, performance and learning so you understand the key factors that encourage and support positive behaviour and performance.
Knowing how to influence, motivate and inspire others will help you to maximise the potential of the people in your team. We will apply some of the key concepts of behavioural science in a clear and practical way.
Course structure
This is a bite-sized 90-minute virtual session to help improve your understanding and capability when developing others. It will be interactive, including an activity to assess current development potential within your team.
It will cover:
Psychological safety

Although a relatively new topic for the boardroom, this basic human need holds the key to maximising the potential of individuals within a business and their collective innovation and improvement. We will use this perspective to consider your organisational culture and its impact on the performance of employees.

Sources of motivation and influence

As a leader you rely on motivating others to make things happen. We will use examples from everyday life to identify key sources of motivation and key influences on behaviour, both in terms of encouraging the behaviours you do want from your team and discouraging the ones you don’t.

Diagnosing skill and will

Taking part in this practical activity will enable you to reflect on current skill and will levels within your team, which will provide clues as to the most effective strategy for developing their skills and improving their performance.

Powering up your People Management - Challenging Conversations
2022-01-21 15:30 - 17:00 | nesma Online, United Kingdom
Overview
Managing others can be deeply rewarding; it can also be frustrating and challenging! This session will help to build your confidence and skills when managing poor performance and inappropriate behaviour. Spotting problems early and providing effective feedback is essential to maintain a positive team and progress toward team goals.
Feeling confident about addressing poor performance and unhelpful behaviour is an essential part of the people managers toolkit. The session will shed light on simple communication techniques that focus on addressing the issues whilst maintaining your relationship with members of your team.
Course structure
This is a bite-sized 90-minute virtual session to help improve your confidence and skills when managing poor performance and behaviour. It will be interactive and allow you to share current challenges.
It will cover:
Assertive communication

We will consider the basics of assertive communication, comparing this approach with others in terms of its effectiveness. We will encourage you to identify your current approach to having difficult conversations and suggest changes to words, tone and body language that convey an assertive position.

Effective feedback

Simple and straightforward advice on providing feedback in the most effective and timely way. An opportunity to practice with some case study examples.

Planning and having a courageous conversation

An opportunity to put together the ideas and tips from the session into a real-play, we will guide you through planning and conducting a conversation to address poor performance or inappropriate behaviour.

From haha to aha: Insight, serendipity and humour - CIM Marketing Club
2022-01-26 18:30 - 19:30 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
What is the CIM Marketing Club?

The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners.

Anthony Tasgal will deliver a paean to serendipity, insight and wit in a world obsessed with rationality, KPIs, metrics and ‘tick-boxing’.

He’ll cover 3 broad areas:

Why so serious? The arithmocracy, the obsessive worship of data and facts and what behavioural economics shows us about the power of engaging emotions
From haha to Aha: What can humour teach us about the identification and generation of insight
What do M. Night Shyamalan’s films, Schrödinger’s cat and a goldfish tell us about insight? Not just what insight is, but how it feels

Speaker:- Anthony Tasgal (known as Tas)
Tas is a trainer, author, speaker, brand and comms strategist and lecturer. He is a Course Director for The Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College, and principal advisor for CIO Connect in Hong Kong. He is also a long-term Ad Agency planner and still freelances with several agencies and clients including the Royal Albert Hall to tell their story for their 150th anniversary in 2021.

Tas is a global speaker and regularly contributes on marketing and communications subjects to the James Max show on TalkRADIO. He is the author of the award-winning books The Storytelling Book, which has sold over 30,000 copies globally, The Inspiratorium, and in 2020 InCitations. His specialist topics include storytelling, behavioural economics and insightment, and as a lapsed classicist he also indulges in etymology and Homer.

The webinar will last about an hour and is inclusive of a live Q&A session after the presentation.

This is the third of our CIM Marketing Club webinars planned for this academic year.

To register for this webinar please click here.

Carlisle Skills Fair
2022-01-27 14:30 - 18:30 | Carlisle College, Victoria Place, Carlisle, Cumbria, CA1 1HS, United Kingdom
The 8th annual Carlisle Skills Fair will be taking place at Carlisle College from 2:30 pm – 6:30 pm on 27th January 2022 hosted by John Stevenson MP.
nesma will be among a number of businesses and training providers from Carlisle attending.
Over 50 local employers and education, training and skills providers are set to attend and will be the largest number of employers and skills providers from the Carlisle area under one roof since 2020.
Whether you are thinking about an apprenticeship, a change of career, a return to work, or some form of further education or skills training, there will be a variety of organisations on hand for you to discuss options with.
To keep up to date with the latest information follow Carlisle Skills Fair (Facebook) or @SkillsFair (Twitter) and save the date!

Using Google’s ‘Web Analytics’ tool to learn about your web traffic
2022-02-14 12:00 - 14:00 | nesma Online, United Kingdom
Overview
Having a website is a great asset for any business, but so many of us leave it there without considering the importance of management or data collection from this asset. But understanding how many people access the site, where they’re coming from (e.g. social media or organic traffic) and how they’re using it are all vital pieces of information you need to know when it comes to optimising this asset for your business online. Which is precisely why the first session in this series introduces you to the first piece of your web optimisation puzzle – web analytics.
Whether you’re currently using web analytics tools or not, you’re going to want to develop your knowledge of how to use them effectively & efficiently to help your digital marketing efforts now and into the future.
Course structure
This is a practical and interactive 2hr virtual workshop to help you improve your understanding of your website analytics.
It will cover:

What Google Analytics is & the basics of getting set up
The essentials you need to know about the interface of the tool
How you can start to identify key metrics, dimensions & reports for your business needs

Maximising your on-page SEO strategy
2022-03-07 12:00 - 14:00 | nesma Online, United Kingdom
Overview
An essential component of any website strategy is to optimise each web page on that site to enable a search engine to better understand, index and then rank its contents in the SERP. Thus increasing the chances of that website being displayed as an answer to someone’s query online. This organic component of a web strategy cannot be overlooked, and so efforts need to be made in one’s understanding of this practice & its implications for your business’s online presence.
Course structure
This is a practical and interactive 2hr virtual workshop to help improve your understanding of your website optimisation.
It will cover:

What SEO is and how search engines really work
On-page SEO and developing your understanding of keyword research
Other on-page SEO practices that will further optimise your website

Using ‘HotJar’ to identify & assess key web traffic behaviour online
2022-04-04 12:00 - 14:00 | nesma Online, United Kingdom
Overview
Although quantitative data from web analytics tools such as ‘Google Analytics’ provide us with a good indication of how many people visit our site, how they access it and what they do there, they can’t answer questions such as “why is my web traffic not clicking on ‘x’ button?”
This is where qualitative analytics tools come in, such as HotJar, that facilitate things such as on-page feedback, screen recordings, and surveys that enable customers to tell us precisely what they did or didn’t like about their experience online. This session will focus entirely on this tool and how it can further benefit how you optimise your website for your online customers.
Course structure
This is a practical and interactive 2hr virtual workshop to help improve your understanding and the implementation of HotJar.
It will cover:

What behavioural analytics are and how they support your web analytics
The essentials of the HotJar tool and how to get started
Understanding the HotJar report/feedback options and getting set up with the tool

Developing your holistic website strategy
2022-04-25 12:00 - 14:00 | nesma Online, United Kingdom
Overview
If you have done any of the previous workshops in this series, you’ll know how important it is to put these into a strategic plan to get ‘more’ out of your existing web traffic and increase the rate of your desired online conversion. Be that email sign-ups, purchases, or link clicks.
If you haven’t been to any of the previous workshops, you can benefit from this workshop as a stand-alone session to help you identify problem areas of your site, address them, and finally implement a strategy that will truly work.
Course structure
This is a practical and interactive 2hr virtual workshop to help you pull together your online strategy.
It will cover:

The importance of identifying your website’s current objective
The process of using Analytics tools to identify problem processes on your website
Your approach to confronting these issues and dealing with them

Marketing Showcase - Glasgow
2022-04-27 10:00 - 14:00 | Hampden Park, Glasgow, Hampden Park, Glasgow, G42 9BA, United Kingdom
In this ever more competitive world, agility and innovation are the watchwords of success.
Adapting and evolving to meet new challenges, businesses of all types and sizes are embracing new marketing ideas and technologies to support business growth.

Visit the Marketing Showcase to gather “Know-How”, experience and innovations, in an environment that will help spark new ideas and find new products.
The nesma team will be there to talk about building your career and confidence with relevant professional qualifications

What is Change Management? How do we recognise the need for change and make it happen?
2022-05-12 10:00 - 11:30 | nesma Online, United Kingdom
Overview
Change Management is an enabling process which focuses on the people side of change and as a manager, you must understand why change is happening in your organisation.
To be effective you must be able to communicate the need for this change to either the strategic or to the delivery level of your organisation. You must also be able to deliver this change to the satisfaction of both the strategic leadership and the delivery teams.
Leaders fit in with change by ensuring they make the best-informed decisions for their teams, by doing the ‘right thing’! Managers fit in with change by ensuring change works both for the leaders and those that deliver for an organisation, by doing ‘things right’!
Course Structure
This is a bite-sized 90-minute virtual session to help improve your understanding of Change Management. How to recognize the need for change and how to make it happen Boards and Directors and how you fit with your Board. It will be interactive to ensure you focus on your individual needs.
It will cover:

Why we need change management and knowing our place in the change process.

We will unpick Kotter’s 8 STEP Change Process and link it to you and your business.

The changing environment: creating urgency or dealing with urgency

You will learn what causes the need for change and how to translate that to the people effected by change.

Building a guiding coalition. Creating the compelling future vision

You will look at the challenges of the change process and unpick the ‘how to’ of making it happen in clear realistic steps. You will look at building a guiding coalition: a team with enough power and influence to lead the change. Creating the compelling future vision: A target state for all involved.

Change Management: how do we take people with us?
2022-05-12 13:00 - 14:30 | nesma Online, United Kingdom
Overview
With change we need to see the need, move to meet the need and finish when there is no more need for it! Successful change is led by people who deliver literally ‘where the rubber meets the road’, those with the ability to build a high concept pitch backed with the ability to clearly define success for all involved. They will deal with teams who need the energy and drive to see it through, they deal with the teams who may be exhausted by the process and the teams who constantly ask are we there yet?
Course structure
This is a bite-sized 90-minute virtual session to help you to understand change management and how to take people with you. It will be interactive to ensure you focus on your individual needs.
It will cover:

Communicating the vision: Role modelling new behaviours creating a ‘high concept’ pitch

Understand how an organisational vision is created. Learn how to translate this vision from the strategic level to the delivery level of the organisation.

Enlisting your volunteer army: empowering action.

Know who to involve in the change process and how to enable them to deliver change.

Create the short-term wins: Define success and KISS (keep it small and simple)

Create achievable targets that get your team through the change process.
