nesma

CIPR North East - 2020 Festive Fizz Quiz
2020-12-10 18:00 - 19:00 UTC | Online, United Kingdom
CIPR North East festive fizz and quiz.
You bring the bubbles (or baubles) and we’ll bring the questions.
What more says ‘celebration’ than an online quiz, lubricated by some bevvies of your choice?
Join PR colleagues from across the region on Thursday 10 December at 6pm for a bit of festive fun – don’t worry Christmas jumpers/hats/decorations not mandatory, but allowed.
While we may not be able to see each other face-to-face at the moment, there’s nothing stopping us hanging out together and having a bit of festive fun in the process, with questions posed by Kate Vogelsang. It’s totally free of charge to join in, but please don’t let this stop you donating to your local foodbank and iprovision if you are able.
Feel free to bring your family along too! The fun is open to both members and non-members of the CIPR too.

Introduction to Content Marketing
2020-12-11 13:00 - 16:00 | nesma Online, United Kingdom
Marketing is impossible without great content.
Content Marketing is fast becoming an essential skill for any business and with recent changes in Google, the question is no longer ‘if’ but ‘when’ are you going to start creating your own assets like blogs, webinars and infographics to grow your business and boost your profit with ease.
Introduction to Content Marketing is a highly interactive workshop designed to kick-start your Content Marketing journey. Whether you’re an absolute beginner when it comes to blogging or has made a few false starts with a webinar, learn how to get the ‘Content’ habit.
Included in this fun, interactive half-day workshop:

how each type of content works to promote you and your business
buyer personas v. customer segmentation
how to find your perfect ‘blogger’ type and get comfortable with creating content
how to define your online value proposition or USP
how to use podcasts, webinars and video to promote your brand
how to generate great content ideas every day
how to manage customer data in view of GDPR

By the end of the workshop, you’ll have gained a clear understanding of how Content Marketing works and how to start using it to build your business – and boost your profits. Immediately!
This half-day counts towards CPD.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email lucy.davidson@hyperlink-technology.com.

How to Succeed with Social Media Marketing
2020-12-18 09:30 - 16:00 | nesma Online, United Kingdom
Connect, engage and interact with your target audience.
Advanced Social Media is right for you if you know the basics but want to go deeper on Twitter, Facebook, Linkedin and YouTube. Learn how to use the paid features, advertising tools, target the right audiences and read your analytics correctly.
For each platform, you will learn:

how to integrate Social Media into your marketing campaigns
how to select the right social media tools for your goals
how to use promoted posts, accounts and content
how to find your target audience
how to place and manage adverts
how to use the analytics tools and measure campaigns
how to use the audience building tools
how to use online tools to manage multiple social media accounts
how to manage customer data in view of GDPR

We will also review Pinterest, Instagram, Google +, Vimeo, Slideshare and decide which are the best for your business.
This day counts towards CPD
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email lucy.davidson@hyperlink-technology.com.

An Introduction to Facebook for Business
2021-01-13 10:00 - 11:30 | nesma Online, United Kingdom
Facebook is the world’s most popular social media platform; with around 45 million people in the United Kingdom having a profile registered alone. This, along with the incredibly powerful free tools available to us on the platform, makes it an obvious space to look to promote your business, grow your following, and market your products or services.
Whether you want to or currently use Facebook for personal reasons, this isn’t a space that you can afford to ignore for your business in our increasingly digital world.
If you want to use Facebook for your business but don’t know where to start, then this session is perfect for you. Introducing the social media platform as a business tool, we’ll explore how you go about setting up and optimising a Business Page, before getting you started with building your online audience and looking to create those first pieces of content.
Course Structure
This is a bite-sized 90-minute practical virtual session to help you improve your knowledge of the social media platform for your business.
It will cover;
Creating a Facebook Business Page
Follow the simple steps and learn how to create a Page for your business on the platform. Unlike personal profiles, Pages will allow you to access and make the most of all of the free business tools available to you on Facebook; from automated messaging, to scheduling content, to promoting your business’s contact information to your audience.
Optimising your new business presence
Understanding the various ways that you can optimise your Page on Facebook can be the difference between converting a customer, or helping someone find you through Facebook’s search feature. We’ll walk through the entire ‘Page Info’ section so that you know exactly what to add to your Page and how it will affect your business presence on (and off) the platform.
Posting your first piece of content
We’ve all likely posted something to social media before, but posting as a business is an entirely different kettle of fish. Looking at the first pieces of content you can create for your business Page will help you get up and running and confident in what you want to say to your audience on the platform.

CIPR North East PR Book Club
2021-01-13 19:00 - 20:00 | Online, United Kingdom
CIPR North East PR Book Club
Award-winning author Amanda Coleman will discuss her book Crisis Communication Strategies in conversation with Ramona Slusarczyk, a lecturer in Corporate Communications at Newcastle University and will answer questions from the audience.
Whether your interest is in preparing in advance, responding effectively or recovering in full, or more likely all three; please do join CIPR NE for an evening of conversation, questions and answers with a very experienced crisis communications specialist.
Save 25% on ‘Crisis Communications Strategies’
And just in time for Christmas, they have negotiated a 25% discount on Amanda’s book, part of the PR in Practice series with the publishers Kogan Page, just quote discount code CIPR25* when you buy the book online. (*Discount applies to all Kogan Page Books.)
Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses.
The inaugural PR book club is sure to be a popular event so book your place now.
To contribute please email Laurel Hetherington your questions for Amanda in advance, and on the night Ramona will put these to Amanda in a 20-minute interview.
The conversation will open for a round table discussion and any final questions, aiming to finish around 8pm. The interview will be recorded on zoom and a special version will be available for students afterwards.
This virtual event is worth 5 CPD points and is FREE to CIPR members with a limited number of places available for non-members for £10 each with the profits being donated to iprovision, the CIPR’s benevolent charity.
Amanda Coleman is a crisis communication consultant and a fellow of both the CIPR and PRCA. As Head of Corporate Communications for Greater Manchester Police she managed many significant crises including the Manchester Arena terrorist attack in 2017. A regular international conference speaker, she has been involved in European studies of crisis communication, law enforcement and social media crisis usage.

Leading through turnaround and transformation
2021-01-26 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Tuesday 26 January 2021.

Few places illustrate the possibility of transformation in the most unpromising of circumstances as the Eden Project. The way a post-industrial landscape in the poorest part of the UK’s poorest county was turned into an iconic destination, educational charity and environmental inspiration shows what can be achieved working as a community and in harmony with nature. A worked out clay pit near St Austell in Cornwall is now a beacon of biodiversity and environmental optimism, welcoming over a million visitors a year, supporting thousands of jobs and inspiring successor projects around the world.

However Eden’s journey was not always smooth, and near failure in 2012-2013 brought about the need for a second transformation. The subsequent turnaround story carries lessons for organisations and brands seeking routes through difficult times, from the three phases of recovery (financial, reputational, and psychological) to the need for 21st century leadership. Humility, decency, authenticity, kindness and an intolerance of hierarchies were the foundations on which the turnaround was built, along with the application of the old-fashioned virtues of focus and relentlessness. It’s the commitment to rebuilding the core proposition that, over time, has provided the opportunity for the brand to be extended and for new ventures to be launched. Those lessons are now being applied to a start-up, the Creative Land Trust, which seeks to bring about a transformation in the arts sector, first in London and then beyond. Faced with the problem of creatives being priced out of the very city they have made vibrant and prosperous, the Trust is developing a new model for the sector, blending funding streams to work with the grain of the market to provide a permanent solution for the benefit of all. This combination of charity and commercialism is the basis not only of the future success of the Creative Land Trust, but of past challenges such as the modernisation of the Royal Horticultural Society.

In this presentation, Gordon Seabright will share the lessons learned from a career centred on turnaround and transformation; what worked, what didn’t, and what insights are relevant to anyone guiding their organisation through a period of essential change.

Speaker: Gordon Seabright.
Gordon has been leading cultural and environmental charities for the past decade. Since early 2020 he has been Chief Executive of the Creative Land Trust, a new charity established to reverse the loss of artists and creatives from London. Before that he was Chief Executive of the world famous Eden Project, following periods at the helm of the National Cycling Charity and the Royal Horticultural Society and senior posts at English Heritage, WH Smith and Waterstones Booksellers. He also serves as a trustee/NED of a number of environmental, international development and community organisations.

The webinar is kindly hosted by the CIM South West and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Tuesday 26 January please let CIM know as soon as possible.

The darker side of nudging
2021-02-11 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Thursday 11 February 2021.
The darker side of nudging – when the ends don’t justify the means…
Charity and social marketers, behaviour change practitioners and social policy campaigners do good, well that’s their aim. Supported by clear objectives, detailed policies, defined behavioural outcomes and ethical codes of conduct, the choice of marketing techniques should be straightforward.
But certain tactics often used in commercial environments have triggered debate, particularly when used in not-for-profit contexts. For example, greater digital automation and AI algorithms (meaning the absence of human decision-making) may cause messages to be re-targeted to vulnerable or inappropriate audiences. Or the use of ‘urgency messaging’, tapping into scarcity bias, to manipulate an action. We may consider that our messages are just sensibly framed (copywritten) or that we’ve made good use of anchoring or defaults to encourage larger donations or more sign-ups, but if these are primarily ‘reactive’ decisions rather than ‘reasoned’ decisions, are we being deceptive by exploiting certain susceptibilities? When is a choice not a choice? And is transparency a pre-requisite?
The ethical arguments can be nuanced and the ‘ends justify the means’ argument cannot be applied in all circumstances. This session will explore the following:

Which tactics should we be worried about
Which techniques might be considered unethical and which cognitive biases are they tapping into
Examples from the non-profit sector, calling out the sludgers
How to sense check your influencing strategy and which frameworks can help
Ways we can influence and persuade with integrity
Going forward – how can we support one another without judgement and in our clients and supporters’ best interests

Or as Good Ol’ King Wenceslas might have said…“Dear do-gooders, please do good goodly or the good you do won’t be too good.”
In this presentation, Gordon Seabright will share the lessons learned from a career centred on turnaround and transformation; what worked, what didn’t, and what insights are relevant to anyone guiding their organisation through a period of essential change.
Liz Barnes, Vice-Chair of the CIM Charity and Social Marketing Group, Behavioural Scientist and Marketer, will share her insights from her work in social marketing, customer experience and the third sector where she has seen behaviour change techniques applied for good and learned from the bad.
The webinar is kindly hosted by the CIM Charity and Social Marketing Group and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Thursday 11 February please let CIM know as soon as possible.

Focusing your marketing strategy on recovery and growth
2021-02-16 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Tuesday 16 February 2021.

The coronavirus pandemic has elevated the relevance of reputation and relationships in marketing. Over the past year, businesses with a clear vision and purpose have stood out, while those who have failed to act responsibly have been exposed.

But the seemingly unending uncertainty has made it challenging for marketers to know what they should be doing, both tactically and in terms of implementing or redefining marketing strategies. In this webinar, strategic marketing consultants Jade Tambini and Georgina Lewindon, together with data and analytics consultant Sameer Rahman, will answer some of the pertinent questions at the forefront of marketing professionals’ minds. Drawing on their versatile combined experience, they’ll provide practical advice for how to position your marketing strategy over the next few months to enable your business to recover and grow.

This session will provide guidance to address the following questions:

• How do we build on our brand to help it stand out?
• How can we improve our employer brand?
• What should we do about rebranding or launching a new brand?
• How can we understand our customers’ changing behaviour and thoughts?
• How can we define realistic objectives for post Covid-19?
• What should we be spending on marketing right now?
• How do we pivot our business and proposition in line with these trends?
• How can we look at the market, consumer and internal data to define our business for the future?
• Which data we should be looking at and where is it available?

Speakers: Jade Tambini, Georgina Lewindon and Sameer Rahman.

Jade Tambini is the owner of Tambini Marketing, a marketing consultancy focused on results. An award-winning professionally qualified CIM marketer with 16 years’ experience, Jade’s professional experience includes running an international marketing department as Head of Marketing for FTSE 100 company DS Smith Plc and has worked for a variety of businesses up to Director level.

Jade has extensive experience in brand and marketing strategy, leading and implementing large scale rebrands and brand positioning projects. She was also previously Chair of The Chartered Institute of Marketing Wales Board.

Georgina Lewindon is the owner of Glew Marketing, a strategic marketing consultancy which helps small businesses develop a more structured and integrated approach to their marketing. A CIM qualified Chartered Marketer with a research-based masters degree, she has 16 years of experience building and managing marketing functions across a diverse range of industries and sectors.

Georgina’s past experience saw her responsible for strategic marketing, brand development, stakeholder engagement, communications and event management for a variety of organisations including the internationally renowned Law School at Cardiff University. She is also a member of the CIM Wales Board.

Sameer Rahman – Head in data, heart in marketing; is the best way to describe Sameer. Voted by Data IQ as Top 100 Data leaders and influencers in the UK in 2020. Sameer is a business leader who uses data as the lynchpin and key asset to drive organisational growth, and who uses the art of leveraging data to do something meaningfully different in the market. A visionary data and insight leader with experience of influencing business practices at all levels, right from improving campaign performance, increasing customer lifetime value, uncovering new market opportunities to using data to disrupt business models. Sameer champions data and analytics democratisation across organisations and is an automation expert having led analytics automation in the form of auto machine learning, data preparation and auto visualisation of reporting.

Through the application of data science, Sameer has helped optimize marketing budgets in excess of £80m, identified new market opportunities, developed product portfolios and changed business culture to more data-led and informed decision making. One of the very early adopters of augmented analytics and machine learning technologies using it to reshape business practice. Sameer is a thought leader, published international author on predictive modelling, prominent blogger and conference speaker on various data science related topics.

The webinar is kindly hosted by the CIM Wales and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Tuesday 16 February please let CIM know as soon as possible.

Sharing Scotland's Stories
2021-02-23 13:00 - 14:00 | Online Webinar
Join CIM for another great Webinar Express on Tuesday 23 February 2021.
With fierce international competition, how does a small country like Scotland get itself noticed and make a name for itself? Through collaboration, agility, and the ability to be bold. In this talk, Cat shares her experience working across national organisations to share Scotland’s stories with the world.
Speaker:- Cat Leaver, Head of Brand at VisitScotland
Cat is a strategic marketing leader with experience across traditional and digital channels, complex stakeholder management and a track record of delivering results in both agency and client-side environments. She heads up global brand for VisitScotland and holds a non-executive board position for CodeClan – Scotland’s national digital skills academy – and an advisory board position for City Nation Place.
In 2018, Cat was brought in to lead on the exciting cross-agency initiative Brand Scotland, setting out a bold new strategy for Scotland and to work across national organisations to establish a team of talent, a digital infrastructure and a platform which set out to build Scotland’s international profile and reputation as a choice destination in which to live, work, study, visit and do business. Over the past few years, this team has delivered the award-winning Scotland Is Now platform, establishing Scotland as one of the top five most admired place brands in the world by the Anholt-Ipsos City Nation Place survey in April 2020.
Formerly, heading up strategy and marketing at After Digital for seven years, Cat led teams in offices across the UK working with prestigious clients EDF Energy, the BBC, Deliveroo, Macdonald Hotels, Chase Distillery and London Philharmonic Orchestra. She is one of five who ran TEDxGlasgow (a non-profit organisation in Scotland), building it to the most established TEDx organisation in Europe, and coordinating a yearly conference that brought world-class speakers to the stage. In 2018, they welcomed over 4,400 attendees to the SEC Armadillo in Glasgow over two day-long events, hosted the first TEDxYouth event in Scotland and achieved over 10 million views of their talks online.
The webinar is kindly hosted by CIM Scotland and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

Points are good because they stick into things
2021-02-25 18:30 - 19:30 | Online Webinar
Join CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 25 February 2021.
Every brand needs a point, a sharp definition of its purpose that will stick in people’s minds. It stands to reason that a brand-aligned behind a shared point will have a better chance of success than one that isn’t. However, this means making a choice about what that one point is, and that can be can fiendishly hard to do. A brand strategy can do this.
This session will introduce what a brand strategy is (and what it isn’t), how it delivers financial value to an organisation, the key elements that make up a brand strategy, the role it plays in shaping the brand, the need to engage the whole organisation in its development and how it can fit into the broader marketing and planning process.
Based on the Brand Arrow®, a planning tool covered in Bruce M Mckinnon’s award-winning book ‘What’s Your Point?’, it will cover the four of the core building blocks of any brand strategy:

Vision – defining where the brand wants to head to and the barriers and drivers to reaching it
Positioning – describing what is at the heart of the brand, what makes it unique in the market
Proposition – capturing that positioning in a way that engages firstly your team and secondly your customers
Values – defining the character of the brand to act as a benchmark for both the team and the brand’s customers

Bruce will also explore the tangible deliverables a brand strategy can provide including:

Elevator pitch – a sentence that defines the problem that all its customers are facing, and a sentence then defines how the brand will solve that problem
Key messaging – the 5 most powerful messages that ensure the brand is using consistent and correct copy across all its communications channels
Brand name – using the brand strategy as a tool to first ensure the brand name reflects its direction and if required the development of a new or evolved brand name

At the end of the session, delegates will all have a good idea of how brand strategy can add both strategic and practical value to any organisation.
Speaker: Bruce M Mckinnon
Bruce has worked in brand marketing for 30 years and passionately believes the right brand strategy is the most effective tool a client has to deliver its point. In 2009, he founded the specialist brand strategy practice The Brand Arrow and has since delivered over 70 assignments in Europe and North America in a variety of sectors including artificial intelligence, legal tech, financial services, food and drink, real estate, and software.
In 2019 Bruce published What’s Your Point? containing the proprietary Brand Arrow framework, winning silver at the US Business Book Awards (Axiom).
Bruce regularly speaks on the subject of brand at conferences, business schools, facilitates workshops, and has been invited to speak at both CIM Marketing Club and annual CIM Tutor Conferences. He holds an MBA from Cranfield School of Management and the CIM Post Graduate Diploma in Marketing.
Bruce’s book What’s Your Point? is currently on offer in the CIM bookshop.
This is the second of four CIM Graduate Gateway Marketing Club online events planned for this academic year.
What is the CIM Graduate Gateway Marketing Club?
For the past three years leading universities across the south of the UK have collaborated with the CIM to run a programme of on-campus practitioner-led events for marketing students and marketers alike. This year we will be running UK-wide Marketing Club events online.
The webinar will last about an hour and is inclusive of a live Q&A session after the presentation.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Thursday 25 February please let CIM know as soon as possible.

Developing customer insight to drive marketing strategy
2021-03-18 18:30 - 19:30 | Online Webinar
Join CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 18 March 2021.

This webinar is part of our Graduate Gateway Marketing Club series of events.

In this session, we’ll look at how to translate data into insight, how to ensure that this insight is actionable and how we can utilise insight in our marketing strategies.

Speaker: Abigail Dixon

Abigail is the founder and director of award-winning strategy and capability consultancy Labyrinth Marketing. She is also podcast host and author of ‘The Whole Marketer’ (published in April 2021). She has over 20 years’ experience in developing and implementing long-term strategic plans for many household brands across multiple markets and sectors.

Her approach is to empower marketers to deliver an insight-based strategic planning process with their organisation and cross-functional teams to deliver in-market success. Abigail will share her own best practice experiences to help you harness the commercial benefits of customer insight.

This is the third of four CIM Graduate Gateway Marketing Club online events planned for this academic year.

What is the CIM Graduate Gateway Marketing Club?
For the past three years leading universities across the south of the UK have collaborated with the CIM to run a programme of on campus practitioner led events for marketing students and marketers alike. This year we will be running UK-wide Marketing Club events online.

The webinar will last about an hour and is inclusive of a live Q&A session after the presentation.
If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Thursday 18 March please let CIM know as soon as possible.

PR Live@Home
2021-03-24 13:00 - 13:45 | Online, United Kingdom
Join CIPR North East for their PR Live@Home for their next lunchtime session.
It’s a regular informal drop-in event on Zoom to keep you networking with PRs across the North East.
You’ll find a great mix of people with who you can ask for recommendations, share ideas and celebrate successes.
It is hosted by Kate Vogelsang & other members of the CIPR North East committee.
As it’s available via video or audio – you can join them from the office, home or commute – you can even catch up on a lunchtime walk or listen and chat whilst you are making your lunch or enjoying a cuppa.
It’s an informal event that is free and open to CIPR Members only.

Data Skills: Making PR Count (Part 1)
2021-03-25 12:15 - 13:30 | Online, United Kingdom
COMMS BEYOND COVID is a new series of events by CIPR North East focusing on the professional skills we need for success in a post-COVID world.
The ability to analyse data – whether it comes from numbers or words – and understand the insights, is vital in any industry, including Public Relations. Being a data-led PR is about being trusted to interrogate statistical data to support organisations.
Data-led decision-making, evidence-based strategies, and the ability to present and communicate a large amount of information to audiences effectively are crucial to success.
Communication professionals can bring data to life in meaningful ways; storytelling with data to raise awareness of important trends and changing behaviours and attitudes.
But do you have the capabilities to interrogate the data?
Data skills will be even more crucial for success in a post-COVID world. At this event, you will hear from professionals with hints and tips to make data count.

Driving competitive advantage through sustainability
2021-03-30 13:00 - 14:00 | Online Webinar
Join CIM for another great Webinar Express on Tuesday 30 March 2021.

With sustainability on almost every corporate agenda, brands are increasingly reframing what they do to establish their role in the world. In this webinar we’ll discuss the drivers of sustainability and how and why marketers should embrace it, to differentiate from competitors and achieve responsible, sustainable and profitable growth.

Speaker:- Alex Glen, Director of Catalystic Consulting

Alex is Director of Catalystic Consulting, a marketing consultancy focused on driving brand growth through strategies that benefit the health and sustainability of people and our Planet. He’s worked in FMCG marketing on brands such as Weetabix, Cravendale, Lemsip and recently as Marketing Director at Quorn.

The webinar is kindly hosted by CIM Midlands and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.

To register for this webinar please click here.

Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Tuesday 30 March please let CIM know as soon as possible.

The five competencies for standing out in a sea of sameness
2021-04-08 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
A free Webinar Express from CIM
Join Dr Simon Kelly, co-author of Standout Marketing: How to differentiate your organisation in a sea of sameness, to discover the five key competencies marketing leaders need to stand out.
Through in-depth research the authors discovered that many organisations said the same things to prospective customers, leaving customers swimming in a ‘sea of sameness’ making choice difficult and leading to lost sales. Through their research the authors unearthed the five key competencies marketing leaders need to help them stand out.
Speaker:- Dr Simon Kelly

Simon is a lecturer in Marketing and Sales at York Management School and co-author of two books: Standout Marketing: How to differentiate your organisation in a sea of sameness and Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions.
The webinar is kindly hosted by CIM Yorkshire and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
If you have any questions regarding the event please use the contact details provided.

The science of storytelling
2021-04-13 13:00 - 14:00 | Online Webinar
Join CIM for another great Webinar Express on Tuesday 13 April 2021.

Transform your results and increase your influence through advanced business storytelling strategies.

In this session Richard Newman from UK Bodytalk will explain strategies you can use to captivate your clients, team and stakeholders, so that you compel them to listen and dramatically increase your business results.
You will discover how to:

• Make your ideas more persuasive and memorable
• Turn complex information into concise and compelling messages
• Motivate people to act when you speak
• Learn how to use these strategies for sales pitches, emails, and virtual meetings, to boost your personal influence

Speaker: Richard Newman, Founder & CEO of UK Body Talk

Richard Newman is an award-winning expert in communication, storytelling and influence. Richard’s team have trained 80,000 people across 46 countries to increase their business results. His team at UK Body Talk helped one engineering company win over £1.2 billion in new government contracts in one year by improving the way they communicate, winning 100% of the work they bid for. He is regularly featured on BBC London Radio and TV, discussing the communication styles of leaders. He has also been featured on SKY TV, in the Daily Telegraph, The Guardian and Forbes Magazine. Richard also won the most coveted award in speechwriting, the Cicero Grand Prize Award for Best Speechwriter.

The webinar is kindly hosted by CIM East of England and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.

To register for this webinar please click here.

Campaign effectiveness and advertising research
2021-04-15 10:00 - 11:30 | nesma Online, United Kingdom
Embedding insight into your business
These practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We’ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand’s health.
Course Structure
This is a bite-sized 90-minute practical virtual session.
It will cover;
Advertising is all around us, and undergoing a huge evolution, from personalised advertising to programmatic and the rise of digital, advertisers have never had so much opportunity. But, how to we measure the impact of campaigns on target audiences and make sure we’re getting the most from our campaigns using research?

Why do we advertise, and how do we decide if a campaign has had the desired impact?
Core campaign effectiveness methodologies – how do they work, what do you get and what should you consider?
How to decide which method is right for you!
Pre creative testing – put your creatives to the test
Some real-life examples of advertising research

This is one of three workshops happening on the same day delivered by Phoebe Casey-Miller – The themes build during each workshop, however, you can opt for all three or choose the one that fits your priority learning need.

5 reasons why you should look at your marketing differently
2021-04-21 12:30 - 13:30 | Online, United Kingdom
Veronica will be speaking at this North East England Chamber Of Commerce event urging you to take a step back to ensure your marketing reflects the changes in markets and behaviours.
About this Event

We are living in the most disrupted world for a lifetime – and there is no normal. Doing what you have always done will not get you the same results.
We can predict that flexibility will be essential from now on, and we need to be mindful of how we keep up with these trends.
Behaviours and markets have shifted, making us step back to ensure our marketing reflects these changes, with even more focussed attention on our supplier base. Can we get the goods and services and the people we need? How do we satisfy today’s dynamic of 24/7 ‘expect it now’ demand? Are we tuned into the emergent themes of kindness, complementary working and frugal innovation? Do we understand what our customers care about? Can we meet their changing demands?
Veronica Swindale, MD of nesma, will be challenging us with five reasons why we should be looking differently at our marketing right now.
Veronica Swindale is a Chartered Marketer, Fellow of the Chartered Institute of Marketing and Member of the Chartered Institute of Public Relations. She has guided her business from face to face qualifications delivery to a fully comprehensive online virtual offering, which has expanded the company’s reach throughout the UK. nesma, in itself, is a Covid success story. We are so proud to be supporting individuals with their professional qualifications, which they will proudly put on their CVs. Many have been working full time at their kitchen table, sometimes with partners, children, dogs and cats in the house, in addition to studying for a degree level professional qualification.
If you have any queries on this webinar please contact events@neechamber.co.uk or 03003036322.

Expressing your personal brand at work
2021-04-21 18:30 - 19:30 | Online Webinar
Join CIM for another great Webinar in the Graduate Gateway Club series on Wednesday 21 April 2021.

Articulate your value, develop your brand story, and shine! How do we communicate our worth in the workplace? How do we convey the important work we do and achieve the recognition we deserve?

This session shares valuable tools and mindset shifts to help you move ahead with confidence, shoring up your foundations with the understanding that you’re putting your best foot forward and presenting yourself as a person of influence and value.

Learning objectives:
• Use your personal and work values to ensure you’re communicating your best self
• Tell your brand story in a way that’s powerful, valuable, and inspiring
• Understand the impact you have on others and develop the gravitas you need to be taken seriously
• Learn to read the personalities of your colleagues and increase your powers of persuasion

Speaker:- Shola Kaye
Shola is a communication consultant, the author of two books, and an award-winning speaker. Her keynote and masterclass topics include communication – particularly for high-pressure situations, inclusive leadership, and workplace empathy. She also speaks about how to create a more inclusive environment for introverts, especially within the technical/data/STEM workspace.
She has a degree in Natural Sciences from Cambridge University and spent a number of years working in the United States. Her writing has appeared in industry publications such as Management Today and HR Zone and she has been featured in Marie Claire, Harper’s Bazaar and on the BBC. Clients include Deloitte, American Express and The United Nations.

The webinar will last about an hour and is inclusive of a live Q&A session after the presentation.

To register for this webinar please click here or on the image at the top of the page.

New product development in a virtual world
2021-05-06 13:00 - 14:00 | Online Webinar
Join CIM for another great Webinar Express on Thursday 6 May 2021.

We are living in truly unprecedented times, in which the lives of people and organisations are being truly disrupted.

In Higher Education many institutions are grappling with the new normal whilst considering what this means for new product/course development. What opportunities does this new world offer to organisations looking to revolutionise their product/course portfolio and what are the challenges? This session will look at Higher Education institutions and outline approaches to virtual new product development and key learning points.
Speaker:- David Smith, Head of Marketing at the University of East London
David has fifteen years of experience working in higher education marketing and communications. He is an all-round marketer with particular experience in brand strategy and management having successfully supported two higher education intuitions through major re-brand projects. He’s skilled in translating corporate vision into engaging marketing communications and content, and alignment with strategic portfolio development. With a focus on matching market insight with innovation, David has built a team of ambitious and talented individuals at the University of East London.
The webinar is kindly hosted by the CIM Higher and Further Education Group and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
To register for this webinar please click here.

Optimising your Social Media copy
2021-05-17 10:00 - 11:30 | nesma Online, United Kingdom
Overview
Social media is an incredibly powerful place to create and grow your business, and even to develop your own brand community. But so many of us struggle to ‘make the switch’ from a personal presence on social media, to using it as a business and conveying our marketing message in an effective way.
Whether you’re currently using social media or not, you’re going to want to build some kind of business presence in the not too distant future, and in doing so, learn how to apply some key techniques to your copy to help optimise it to ensure your business’s success.
*These copywriting techniques can also be applied to the likes of: email marketing, web copy, advertising, and more…
Course structure
This is a bite-sized 90 minute virtual session to help you improve your knowledge of the tips, techniques, and features available to you when creating social media copy (text) for your business.
It will cover:
How to write copy for your ideal audience
So many businesses are creating copy on social media that focuses solely on selling – an obvious mistake to make, but one that could be costing you valuable customers! Understanding who your online audience is is the first step in creating copy that allows you to connect, develop a relationship, and make customers out of your followers.
Specific features you should be using on social media
You might already be aware of the various features available to you on social media when it comes to your copy, but are you using all of them accurately to optimise your content? In this section of the session, we’ll take a look at various social media platforms and discuss the need (or lack of) to use these features and how you can boost your content right away!
How to structure your copy to maximise your marketing message
Your copy needs to tell a story, but so many businesses finish after just one sentence! In this section, we’ll take a look at a simple formula to help you craft professional copy every single time. It’ll save you a headache, and make the copywriting process far more enjoyable!

A new landscape: The future of marketing
2021-05-26 18:00 - 19:30 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
The Mike Warne Event 2021 : This year’s Mike Warne event theme is – A new landscape: The future of marketing.
Within the industry, we have seen rising trends in the expectation of personalisation (for goods, services and customer experience), smart devices in homes accompanied by the emergence of new social media platforms, and the growing demand for sustainable products to name but a few. As the marketers of the future, we are interested to know how businesses are responding to significant environmental changes, combined with the added challenge of dealing with the consequences and longer-term implications of a global pandemic.
This event seeks to provide some insight into where marketing is going next, and what are the implications for present and future marketers?
Now in its 15th year, this prestigious CIM event – organised by final year students from Bournemouth University’s successful BA (Hons) Marketing Communications degree – looks to bring the latest industry insight and expertise to both industry and academic audiences. The event is in memory of Mike Warne, who was the South West Regional Director for CIM. Previous events have had a successful history, with last year’s sell-out event winning the ‘CIM Innovation of the Year’ award.
Every year, the event attracts a wide and diverse audience. It doesn’t matter if you work for a big, small, or medium company or a student, or even just someone with a passion for marketing. This online event has been carefully designed to ensure there’s something for everyone.
Speakers:-
Erica Lowe-Rachidine, UK Campaign and Collaboration Manager, Oatly
Erica leads social media and digital projects, as well as partnerships, collaborations and new product launch campaigns, for Oatly in the UK. Prior to joining the company in 2018, she obtained a master’s degree in marketing communications in 2015 and was part of the social media team at London PR agency W Communications – producing social content and copy, as well as managing the overall social strategy, social ads, influencer relationships and community management for several brands including Levi’s, Marmite and Belstaff.
Taiwo Adegbulu, Co-founder and Marketing Manager at Omolola Jewellery
Taiwo is the Co-founder of Omolola Jewellery which she started in 2018 with her sister to pay homage to West African artistry and cultures and her heritage. Omolola Jewellery has been featured in British Vogue, Glam Africa, Cosmopolitan UK and Bustle, and has grown as a business generating £120,000 in revenue within 6 months through TikTok, Facebook and Instagram campaigns. It has penetrated new markets and retail channels through strategic planning, competitive analysis, product concepts and influencer communications. Omolola Jewellery was recently featured in TikTok’s inspiration page as a business generating a ten-fold return on ad spend over the Black Friday 2020 period.
To register for the webinar please click here or on the image at the top of the page.
If you have any questions regarding the event please use the contact details provided.

Shifting perceptions of B2B
2021-06-03 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
A people-first approach to global marketing in an increasingly digital world – A free Webinar Express from CIM.
The last year has required almost all businesses to pivot their plans, in turn demanding marketing teams to switch up their strategies, often with an increased focus on people. Relationship marketing is often prioritised in B2B environments with exhibitions, conferences, networking and personal visits forming key activities of business development.
In this session, we’ll explore how defence equipment provider Pearson Engineering, a business with reach across the globe, has re-created a focus on people without being able to localise physically and the lessons they’ll take into an increasingly virtual world.
Speaker:- Nicola Irving, Head of Strategic Marketing & Communications at Pearson Engineering
Nicola Irving is Head of Strategic Marketing and Communications at Pearson Engineering, a Newcastle based company that provides armoured vehicle equipment to Armed Forces around the world. Having studied Spanish and French with German at Newcastle University, Nicola went on to forge a career in marketing aided by her CIM Level 4 and Level 7 qualifications. In her first marketing role, Nicola worked agency-side serving clients such as Nike and The Great Run Company but soon moved in-house and has specialised in B2B marketing with experience in both architecture and product engineering.
Nicola has held various voluntary positions including as the marketing and communications representative of a counter-explosive ordnance special interest group, as an ambassador for CIM’s North East board and as a social media volunteer for Business Beats Cancer Newcastle.
The webinar is kindly hosted by CIM North East and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

To register for this webinar please click here.

Introduction to Public Relations
2021-06-08 10:00 - 11:30 | nesma Online, United Kingdom
Overview
This course is aimed at people new to public relations who want to learn more. It will equip them with a foundation in practical PR and introduce them to the writing and media relationship skills they will need in new PR roles.
Course structure
This is a bite-sized 90 minute virtual interactive session to help you improve your understanding of PR with tips and techniques to help you in your role.
It will cover:
What is public relations?
How it differs from advertising and marketing. What is the value of PR and how it can benefit your organisation or brand.
What are the different types of PR?
We will look at different disciplines and when to use them, from media relations to public affairs. We will consider crisis communications and social media and how they fit into your PR plan.
Audiences and how to reach them.
You want your message to reach a wide range of people so we will look at effective ways to reach them in the most efficient way. And we’ll look at different PR writing skills to suit each audience.

Writing a press release
2021-06-08 13:00 - 14:30 | nesma Online, United Kingdom
Overview
Media relations is a key part of PR and although the media landscape has changed, there is still a need for effective press releases. This session will take you through the steps to writing a press release that journalists will want to use.
Course structure
This is a 90 minute interactive virtual session designed to equip you to be able to write persuasive press releases that journalists will want to use.
It will cover:
The importance of the Introduction
The importance of clear, concise and complete information at the start of any successful press release. You have to grab the journalist’s attention quickly or they will reach for the delete button.
Telling your Story
What is the journalist looking for in a good story? How can you make sure your organisation’s or brand’s messages come across in the story?
Writing good headlines
We will look at the role of the headline and how it is different from a catchline. Does the journalist use your headline? Does it matter?

Selling in the story
2021-06-08 15:30 - 17:00 | nesma Online, United Kingdom
Overview
So you have a well written press release. Now what do you do with it? This session will look at meeting journalists’ needs while getting your message across.
Course structure
This is a 90 minute interactive virtual session that will help you get your story in front of the journalist and how to get the most from your media relations.
It will cover:
Targeting and Relevance
How to target your press release so that you do not annoy the busy journalist. How can you make sure your release is relevant to the journalist’s special interests?
Timing
When is the best day of the week, time of the day to send your press release? Again, remembering the journalist is busy, how do you make life easier for them?
Calling the Media
To phone or not to phone is always a vexed question. We will look at when to phone and tips on what to say.

Crisis Leadership
2021-06-14 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
A free Webinar Express from CIM
No two crises are the same, some appear suddenly and, apparently, without warning. Others such as the Covid-19 pandemic emerge more slowly but, as we have all learned, are no less impactful.
What is common to all crises though is the stress they put on organisations, their people and, of course, their leaders. Navigating a crisis is the ultimate test of leadership.
In this presentation, Tim Johnson will draw on his 20 years of experience supporting leaders through crises ranging from high-profile industrial accidents to cyber breaches and data loss to terrorist attacks.
Speaker:- Tim Johnson, Partner in Deloitte’s Crisis and Resilience Practice
Tim is an acknowledged expert on crisis leadership. He has been supporting clients to prepare for and respond to crises and high-impact events for over 20 years. During this time he has worked alongside clients responding to major industrial accidents, terrorist attacks, cyber-attacks and data breaches, market exits and restructuring programmes, product recalls, public health emergencies and allegations of misconduct.
The webinar is kindly hosted by CIM South West and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
If you have any questions regarding the event please use the contact details provided.

Doing good things; driven by data
2021-06-30 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
Enjoy the free Webinar Express series from CIM
The last 12 months have reinforced the absolute necessity, whether you’re a small business or a large corporation, of carefully considered messaging and the importance of developing communications that take account of public sentiment. In 2020 Visit Wales published its five-year plan, at the heart of which is ‘growing tourism for the good of Wales’ – an aim that has never had more resonance in the minds of not only consumers and businesses, but also residents.
Lucy von Weber, Head of Marketing at Visit Wales, will run through the changing nature of marcomms approaches over the last 12 months and use examples to show how flexibility and adaptation, linked to an emotional connection with potential visitors, has been at the heart of Visit Wales’ work, while staying true to the Cymru Wales brand. All activity has been driven by market intelligence and reinforced by stakeholder engagement to make sure that from the smallest business to the largest organisation, there has been an opportunity to be part of the Cymru Wales approach.
The Cymru Wales Brand has five objectives, one of which is to ‘do good things’. The session will show how Visit Wales has tried to do that over the last year.
The session will include references to:-
• Market intelligence
• Brand values
• Scenario planning
• Stakeholder engagement
• Content choices and delivery channels
The webinar is kindly hosted by CIM Wales and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.

Customer Journey Mapping
2021-07-01 10:00 - 11:00 | Online, United Kingdom
This is a marketing seminar as part of the Chamber Showcase @ North East Expo online event.
nesma MD, Veronica Swindale will explain the value of Customer Journey Mapping for your external as well as internal customers. She will explore how you can improve your customer experience, even before they want to buy from you using examples from commercial, services and the third sector.
You will take-away some handy hints and tips to help you improve your external and internal marketing. As if your colleagues aren’t looked after too, how do you expect them to look after your customers?
If you would like further information on this event please email ashley.carney@neechamber.co.uk.
This event is open to Chamber members and non members.

How to have the energy
2021-07-14 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
Enjoy the free Webinar Express series from CIM
Did you know that between 2.00 pm and 3.00 pm is the lowest energy point every day? – 2.55 pm to be precise.
Energy matters for marketeers and for leaders in business; it is essential for our creativity, innovation and ultimately making things happen.
We live in a 247 world and the future isn’t slowing down. Being low in energy makes it harder to be resilient. If you want to be productive and make a real difference, you need energy. In other words, if you want your brain and body to perform at its best it needs to be fed the right kind of fuel.
Whilst you may already be aware of this, knowledge doesn’t always translate into daily action, for so many reasons. Learn how to make simple, effective changes to ensure that your food choices become part of your working day.
Speaker:- Colette Heneghan MSc, BSc. Peak Performance, Nutrition and Wellbeing
Colette is a dynamic, engaging and results-driven Author, Speaker, Coach and Business founder. A strong communicator who fully utilises skills in inspirational leadership, coaching, mentoring, motivation and team building to deliver compelling health and performance knowledge to teams and individuals.
Colette has designed, managed and delivered successful, high impact health and wellbeing programmes across the world, including Europe, the Middle East, Asia and the US for companies such as Vodafone, BT, BAE Systems, Hewlett Packard, Bovis Homes, The BBC, Microsoft and TomTom.
The key to the success of Colette’s work is the combination of business acumen, 10+ years of global corporate experience with years of study encompassing human physiology, biochemistry, epigenetics, personalised nutrition, NLP, yoga and systems biology.
The webinar is kindly hosted by CIM Greater London and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.
