Expressing your personal brand at work
2021-04-21 18:30 - 19:30 UTC | Online Webinar
Join CIM for another great Webinar in the Graduate Gateway Club series on Wednesday 21 April 2021.

Articulate your value, develop your brand story, and shine! How do we communicate our worth in the workplace? How do we convey the important work we do and achieve the recognition we deserve?

This session shares valuable tools and mindset shifts to help you move ahead with confidence, shoring up your foundations with the understanding that you’re putting your best foot forward and presenting yourself as a person of influence and value.

Learning objectives:
• Use your personal and work values to ensure you’re communicating your best self
• Tell your brand story in a way that’s powerful, valuable, and inspiring
• Understand the impact you have on others and develop the gravitas you need to be taken seriously
• Learn to read the personalities of your colleagues and increase your powers of persuasion

Speaker:- Shola Kaye
Shola is a communication consultant, the author of two books, and an award-winning speaker. Her keynote and masterclass topics include communication – particularly for high-pressure situations, inclusive leadership, and workplace empathy. She also speaks about how to create a more inclusive environment for introverts, especially within the technical/data/STEM workspace.
She has a degree in Natural Sciences from Cambridge University and spent a number of years working in the United States. Her writing has appeared in industry publications such as Management Today and HR Zone and she has been featured in Marie Claire, Harper’s Bazaar and on the BBC. Clients include Deloitte, American Express and The United Nations.

The webinar will last about an hour and is inclusive of a live Q&A session after the presentation.

To register for this webinar please click here or on the image at the top of the page.

New product development in a virtual world
2021-05-06 13:00 - 14:00 | Online Webinar
Join CIM for another great Webinar Express on Thursday 6 May 2021.

We are living in truly unprecedented times, in which the lives of people and organisations are being truly disrupted.

In Higher Education many institutions are grappling with the new normal whilst considering what this means for new product/course development. What opportunities does this new world offer to organisations looking to revolutionise their product/course portfolio and what are the challenges? This session will look at Higher Education institutions and outline approaches to virtual new product development and key learning points.
Speaker:- David Smith, Head of Marketing at the University of East London
David has fifteen years of experience working in higher education marketing and communications. He is an all-round marketer with particular experience in brand strategy and management having successfully supported two higher education intuitions through major re-brand projects. He’s skilled in translating corporate vision into engaging marketing communications and content, and alignment with strategic portfolio development. With a focus on matching market insight with innovation, David has built a team of ambitious and talented individuals at the University of East London.
The webinar is kindly hosted by the CIM Higher and Further Education Group and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
To register for this webinar please click here.

Optimising your Social Media copy
2021-05-17 10:00 - 11:30 | nesma Online, United Kingdom
Overview
Social media is an incredibly powerful place to create and grow your business, and even to develop your own brand community. But so many of us struggle to ‘make the switch’ from a personal presence on social media, to using it as a business and conveying our marketing message in an effective way.
Whether you’re currently using social media or not, you’re going to want to build some kind of business presence in the not too distant future, and in doing so, learn how to apply some key techniques to your copy to help optimise it to ensure your business’s success.
*These copywriting techniques can also be applied to the likes of: email marketing, web copy, advertising, and more…
Course structure
This is a bite-sized 90 minute virtual session to help you improve your knowledge of the tips, techniques, and features available to you when creating social media copy (text) for your business.
It will cover:
How to write copy for your ideal audience
So many businesses are creating copy on social media that focuses solely on selling – an obvious mistake to make, but one that could be costing you valuable customers! Understanding who your online audience is is the first step in creating copy that allows you to connect, develop a relationship, and make customers out of your followers.
Specific features you should be using on social media
You might already be aware of the various features available to you on social media when it comes to your copy, but are you using all of them accurately to optimise your content? In this section of the session, we’ll take a look at various social media platforms and discuss the need (or lack of) to use these features and how you can boost your content right away!
How to structure your copy to maximise your marketing message
Your copy needs to tell a story, but so many businesses finish after just one sentence! In this section, we’ll take a look at a simple formula to help you craft professional copy every single time. It’ll save you a headache, and make the copywriting process far more enjoyable!

A new landscape: The future of marketing
2021-05-26 18:00 - 19:30 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
The Mike Warne Event 2021 : This year’s Mike Warne event theme is – A new landscape: The future of marketing.
Within the industry, we have seen rising trends in the expectation of personalisation (for goods, services and customer experience), smart devices in homes accompanied by the emergence of new social media platforms, and the growing demand for sustainable products to name but a few. As the marketers of the future, we are interested to know how businesses are responding to significant environmental changes, combined with the added challenge of dealing with the consequences and longer-term implications of a global pandemic.
This event seeks to provide some insight into where marketing is going next, and what are the implications for present and future marketers?
Now in its 15th year, this prestigious CIM event – organised by final year students from Bournemouth University’s successful BA (Hons) Marketing Communications degree – looks to bring the latest industry insight and expertise to both industry and academic audiences. The event is in memory of Mike Warne, who was the South West Regional Director for CIM. Previous events have had a successful history, with last year’s sell-out event winning the ‘CIM Innovation of the Year’ award.
Every year, the event attracts a wide and diverse audience. It doesn’t matter if you work for a big, small, or medium company or a student, or even just someone with a passion for marketing. This online event has been carefully designed to ensure there’s something for everyone.
Speakers:-
Erica Lowe-Rachidine, UK Campaign and Collaboration Manager, Oatly
Erica leads social media and digital projects, as well as partnerships, collaborations and new product launch campaigns, for Oatly in the UK. Prior to joining the company in 2018, she obtained a master’s degree in marketing communications in 2015 and was part of the social media team at London PR agency W Communications – producing social content and copy, as well as managing the overall social strategy, social ads, influencer relationships and community management for several brands including Levi’s, Marmite and Belstaff.
Taiwo Adegbulu, Co-founder and Marketing Manager at Omolola Jewellery
Taiwo is the Co-founder of Omolola Jewellery which she started in 2018 with her sister to pay homage to West African artistry and cultures and her heritage. Omolola Jewellery has been featured in British Vogue, Glam Africa, Cosmopolitan UK and Bustle, and has grown as a business generating £120,000 in revenue within 6 months through TikTok, Facebook and Instagram campaigns. It has penetrated new markets and retail channels through strategic planning, competitive analysis, product concepts and influencer communications. Omolola Jewellery was recently featured in TikTok’s inspiration page as a business generating a ten-fold return on ad spend over the Black Friday 2020 period.
To register for the webinar please click here or on the image at the top of the page.
If you have any questions regarding the event please use the contact details provided.

Shifting perceptions of B2B
2021-06-03 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
A people-first approach to global marketing in an increasingly digital world – A free Webinar Express from CIM.
The last year has required almost all businesses to pivot their plans, in turn demanding marketing teams to switch up their strategies, often with an increased focus on people. Relationship marketing is often prioritised in B2B environments with exhibitions, conferences, networking and personal visits forming key activities of business development.
In this session, we’ll explore how defence equipment provider Pearson Engineering, a business with reach across the globe, has re-created a focus on people without being able to localise physically and the lessons they’ll take into an increasingly virtual world.
Speaker:- Nicola Irving, Head of Strategic Marketing & Communications at Pearson Engineering
Nicola Irving is Head of Strategic Marketing and Communications at Pearson Engineering, a Newcastle based company that provides armoured vehicle equipment to Armed Forces around the world. Having studied Spanish and French with German at Newcastle University, Nicola went on to forge a career in marketing aided by her CIM Level 4 and Level 7 qualifications. In her first marketing role, Nicola worked agency-side serving clients such as Nike and The Great Run Company but soon moved in-house and has specialised in B2B marketing with experience in both architecture and product engineering.
Nicola has held various voluntary positions including as the marketing and communications representative of a counter-explosive ordnance special interest group, as an ambassador for CIM’s North East board and as a social media volunteer for Business Beats Cancer Newcastle.
The webinar is kindly hosted by CIM North East and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

To register for this webinar please click here.

Introduction to Public Relations
2021-06-08 10:00 - 11:30 | nesma Online, United Kingdom
Overview
This course is aimed at people new to public relations who want to learn more. It will equip them with a foundation in practical PR and introduce them to the writing and media relationship skills they will need in new PR roles.
Course structure
This is a bite-sized 90 minute virtual interactive session to help you improve your understanding of PR with tips and techniques to help you in your role.
It will cover:
What is public relations?
How it differs from advertising and marketing. What is the value of PR and how it can benefit your organisation or brand.
What are the different types of PR?
We will look at different disciplines and when to use them, from media relations to public affairs. We will consider crisis communications and social media and how they fit into your PR plan.
Audiences and how to reach them.
You want your message to reach a wide range of people so we will look at effective ways to reach them in the most efficient way. And we’ll look at different PR writing skills to suit each audience.

Writing a press release
2021-06-08 13:00 - 14:30 | nesma Online, United Kingdom
Overview
Media relations is a key part of PR and although the media landscape has changed, there is still a need for effective press releases. This session will take you through the steps to writing a press release that journalists will want to use.
Course structure
This is a 90 minute interactive virtual session designed to equip you to be able to write persuasive press releases that journalists will want to use.
It will cover:
The importance of the Introduction
The importance of clear, concise and complete information at the start of any successful press release. You have to grab the journalist’s attention quickly or they will reach for the delete button.
Telling your Story
What is the journalist looking for in a good story? How can you make sure your organisation’s or brand’s messages come across in the story?
Writing good headlines
We will look at the role of the headline and how it is different from a catchline. Does the journalist use your headline? Does it matter?

Selling in the story
2021-06-08 15:30 - 17:00 | nesma Online, United Kingdom
Overview
So you have a well written press release. Now what do you do with it? This session will look at meeting journalists’ needs while getting your message across.
Course structure
This is a 90 minute interactive virtual session that will help you get your story in front of the journalist and how to get the most from your media relations.
It will cover:
Targeting and Relevance
How to target your press release so that you do not annoy the busy journalist. How can you make sure your release is relevant to the journalist’s special interests?
Timing
When is the best day of the week, time of the day to send your press release? Again, remembering the journalist is busy, how do you make life easier for them?
Calling the Media
To phone or not to phone is always a vexed question. We will look at when to phone and tips on what to say.

Crisis Leadership
2021-06-14 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
A free Webinar Express from CIM
No two crises are the same, some appear suddenly and, apparently, without warning. Others such as the Covid-19 pandemic emerge more slowly but, as we have all learned, are no less impactful.
What is common to all crises though is the stress they put on organisations, their people and, of course, their leaders. Navigating a crisis is the ultimate test of leadership.
In this presentation, Tim Johnson will draw on his 20 years of experience supporting leaders through crises ranging from high-profile industrial accidents to cyber breaches and data loss to terrorist attacks.
Speaker:- Tim Johnson, Partner in Deloitte’s Crisis and Resilience Practice
Tim is an acknowledged expert on crisis leadership. He has been supporting clients to prepare for and respond to crises and high-impact events for over 20 years. During this time he has worked alongside clients responding to major industrial accidents, terrorist attacks, cyber-attacks and data breaches, market exits and restructuring programmes, product recalls, public health emergencies and allegations of misconduct.
The webinar is kindly hosted by CIM South West and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
If you have any questions regarding the event please use the contact details provided.

Doing good things; driven by data
2021-06-30 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
Enjoy the free Webinar Express series from CIM
The last 12 months have reinforced the absolute necessity, whether you’re a small business or a large corporation, of carefully considered messaging and the importance of developing communications that take account of public sentiment. In 2020 Visit Wales published its five-year plan, at the heart of which is ‘growing tourism for the good of Wales’ – an aim that has never had more resonance in the minds of not only consumers and businesses, but also residents.
Lucy von Weber, Head of Marketing at Visit Wales, will run through the changing nature of marcomms approaches over the last 12 months and use examples to show how flexibility and adaptation, linked to an emotional connection with potential visitors, has been at the heart of Visit Wales’ work, while staying true to the Cymru Wales brand. All activity has been driven by market intelligence and reinforced by stakeholder engagement to make sure that from the smallest business to the largest organisation, there has been an opportunity to be part of the Cymru Wales approach.
The Cymru Wales Brand has five objectives, one of which is to ‘do good things’. The session will show how Visit Wales has tried to do that over the last year.
The session will include references to:-
• Market intelligence
• Brand values
• Scenario planning
• Stakeholder engagement
• Content choices and delivery channels
The webinar is kindly hosted by CIM Wales and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.

Customer Journey Mapping
2021-07-01 10:00 - 11:00 | Online, United Kingdom
This is a marketing seminar as part of the Chamber Showcase @ North East Expo online event.
nesma MD, Veronica Swindale will explain the value of Customer Journey Mapping for your external as well as internal customers. She will explore how you can improve your customer experience, even before they want to buy from you using examples from commercial, services and the third sector.
You will take-away some handy hints and tips to help you improve your external and internal marketing. As if your colleagues aren’t looked after too, how do you expect them to look after your customers?
If you would like further information on this event please email ashley.carney@neechamber.co.uk.
This event is open to Chamber members and non members.

How to have the energy
2021-07-14 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
Enjoy the free Webinar Express series from CIM
Did you know that between 2.00 pm and 3.00 pm is the lowest energy point every day? – 2.55 pm to be precise.
Energy matters for marketeers and for leaders in business; it is essential for our creativity, innovation and ultimately making things happen.
We live in a 247 world and the future isn’t slowing down. Being low in energy makes it harder to be resilient. If you want to be productive and make a real difference, you need energy. In other words, if you want your brain and body to perform at its best it needs to be fed the right kind of fuel.
Whilst you may already be aware of this, knowledge doesn’t always translate into daily action, for so many reasons. Learn how to make simple, effective changes to ensure that your food choices become part of your working day.
Speaker:- Colette Heneghan MSc, BSc. Peak Performance, Nutrition and Wellbeing
Colette is a dynamic, engaging and results-driven Author, Speaker, Coach and Business founder. A strong communicator who fully utilises skills in inspirational leadership, coaching, mentoring, motivation and team building to deliver compelling health and performance knowledge to teams and individuals.
Colette has designed, managed and delivered successful, high impact health and wellbeing programmes across the world, including Europe, the Middle East, Asia and the US for companies such as Vodafone, BT, BAE Systems, Hewlett Packard, Bovis Homes, The BBC, Microsoft and TomTom.
The key to the success of Colette’s work is the combination of business acumen, 10+ years of global corporate experience with years of study encompassing human physiology, biochemistry, epigenetics, personalised nutrition, NLP, yoga and systems biology.
The webinar is kindly hosted by CIM Greater London and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.

How to build a global brand the Vimto way
2021-07-28 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
Enjoy this free Webinar Express series from CIM
Vimto, the unique soft drink, made into a secret recipe, was first created by John Noel Nichols on Granby Row in Manchester in 1908.
An oak monument, carved by environment artist Kerry Morrison, was commissioned to sit on the site in 1992 to pay homage to the purple beverage’s North West heritage. The monument sits on a lawn in Manchester University’s science campus, among other interesting sculptures including a statue of Archimedes representing his famous theory of displacement eureka moment. A combination of enduring brands and innovation is at the heart of the North West region’s entrepreneurial spirit and Vimto’s success.
Brand owner, Nichols Plc sells Vimto in 73 countries worldwide, with a significant presence in the Middle East and Africa. Vimto has a special place in the Muslim community, being a popular drink at Iftar, the meal that breaks the fast at the end of each day during the holy month of Ramadan.
Speaker: Emma Hunt, Marketing Director at Vimto
Emma has spent her working life at Vimto and will share insights into how Nichols Plc carefully nurture the Vimto brand in the UK and internationally from market research to the development of the brand, innovation, channel strategies and more. Emma is no stranger to CIM having been CIM Northern Marketer of the Year in 2016/17.
The presentation will cover:
• The Vimto story in the UK and internationally
• The importance of market research and insight in entering new markets
• How to adapt an established brand to local market conditions – product, pricing, people and communications
• The importance of local market knowledge and selecting and working with the right distribution partners
• The importance of occasion and audience and how insights are helping the brand team stretch the brand into other categories
The webinar is kindly hosted by CIM North West and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.

CIM Graduation Ceremony September 2021
2021-09-25 09:45 - 13:00 | Central Hall Westminster, Central Hall Westminster, London, SW1H 9NH, United Kingdom
It’s time for you to celebrate and reflect on your personal achievements at CIM Graduation Ceremony.
To ensure the safety of our visitors and staff, the date for this year’s Graduation Ceremony has been moved to 25 September 2021. As this new date falls later in the year after the lifting of restrictions, bookings have now re-opened for the CIM Graduation Ceremony, for those students who have passed their last exam in December 2019, April 2020 and July 2020. For the remaining boards there will be an additional ceremony later this Autumn. Please do keep an eye out for further communications from CIM on what this may mean for you.
To ensure you enjoy this special occasion without a glitch, we’ve pieced together all the information you need.
This event is by invitation only and for graduates who have passed with their last exam in December 2019, April 2020, July 2020 for the following qualifications:
• Diploma in Professional Marketing
• Digital Diploma in Professional Marketing
• Diploma in Professional Digital Marketing
• CIM Marketing Leadership Programme
For graduates who have passed with their last exam in September 2020 and December 2020, there will be an additional ceremony held for you on the 13 November. Please do keep an eye out for further communications from CIM.

What happens next?

Please ensure you read this webpage prior to booking onto the Ceremony.
Click on the here to book your place (including any guests). All students must book their place by 06 August 2021. Places must only be booked from the time of receiving your invitation. Bookings will not be permitted if students have not completed and passed their qualification.

Use Google Analytics to make better marketing decisions
2021-09-30 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
Enjoy this free Webinar Express series from CIM
There is so much data available in Google Analytics, it’s hard to know where to start and what to focus on. This interactive session should help you feel more at home with the key metrics, and how to use them in conversations with clients or within a marketing team.
We’ll look at real-world data to understand:
• What content is the most popular?
• Which marketing channels drive the “stickiest” visitors?
• Where your website might be leaking traffic
• Bounce rate – is it really such a bad thing?
• Whatever happened to search keywords on Google – find out where you can still get this data
• What should I write about next, based on what people search for?
This session is suitable for anyone in a marketing role who wants to use Google Analytics data to help make better decisions about what to do next with a website and its content.
Speaker:- Geoff Roy, Director of Leapfrog Internet Marketing
Geoff runs Leapfrog Internet Marketing, a Search Engine Optimisation (SEO) specialist based in Fleet, Hampshire. He works with clients to drive more online leads into their business from natural searches on Google.
The webinar is kindly hosted by CIM South East and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

CIPR North East PR Book Club
2021-10-07 06:00 - 19:30 | Online, United Kingdom
Whether your interest is in strategic planning, CSR, social listening and evaluation, or internal stakeholder management, join us for an evening of conversation with an international expert who will bring over 30 years of experience in communications to our discussion.

In conversation with David Gallagher
A pioneer in modern PR, David has co-authored the recently published book, Truth Be Told – a must-read handbook for every communications professional committed to driving positive change, creating authentic messaging, executing successful campaigns and measuring the true value of those for key audiences.
During the CIPR North East PR Book Club, David will discuss ethics, leadership, and ‘purpose washing’ in communications during a ‘fireside chat’ style conversation with Ramona Slusarczyk, a lecturer in Public Relations at Newcastle University.
Of course, there’ll be plenty of time to answer questions from the audience too. To contribute to the discussion, please email Ramona Slusarczyk [ramona.slusarczyk2@newcastle.ac.uk] your questions for David in advance, and on the night, Ramona will put these to David during the session.
We will then throw the conversation open for a round table discussion and any final questions, aiming to finish around 7pm. The conversation will also be recorded on zoom.
The PR book club is a popular event, so book your place now.
Save 25% on ‘Truth Be Told ‘To purchase David’s book with a 25% discount, part of the PR in Practice series with the publishers Kogan Page, quote discount code CIPR25* when you buy the text online. (*Discount applies to all Kogan Page Books.)
Your CPD: This virtual event is worth 5 CPD points and is FREE to CIPR members with a limited number of places available for non-members at £15.
About David Gallagher: Based in London, David is an outgoing president for international growth and development for Omnicom PR Group. He is also co-chair of the PRCA Ethics Council, past ICCO president, past CEO at Ketchum London and Ketchum Europe, past Cannes Lions jury president, and serves on the court of the London School for Hygiene & Tropical Medicine, among other advisory boards.

Latest trends in digital marketing 2021 - CIM Marketing Club
2021-10-12 18:30 - 19:30 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
What is the CIM Marketing Club?
The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners.
In this highly practical session, award-winning author and speaker Daniel Rowles, will guide you through the latest trends in digital marketing. The session will cover topics like influencer marketing, latest trends in podcasting and video, as well the latest developments in social media.
You’ll leave with tools and techniques you can take away and use straight away, and every attendee will be provided with the latest Digital Marketing Toolkit, a guide to the best free digital marketing tools.
The session will cover the following:-
• Digital marketing in perspective
• Latest changes in Google and search
• The changing role of online content
• Social media latest tools and trends
• The Digital Marketing Toolkit download

Speaker:- Daniel Rowles
Daniel is a Programme Director for Imperial College Business School, a Fellow of the Chartered Institute of Marketing, CEO of TargetInternet.com and founding director of the Digital Leadership Programme. He is also the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast, and an award-winning author for publisher Kogan Page (Mobile Marketing, Digital Branding, Building Digital Culture, Podcast Marketing Strategy) who’s books have been translated into 12 languages. Daniel has helped organisations of all types to use digital effectively, working with a wide range of businesses, from start-ups through to global clients like the BBC, Sony, Google, Tesco, Vodafone, Mercedes, Barclays and many more.

The webinar will last about an hour and is inclusive of a live Q&A after the presentation.

This is is the first of a number of CIM Marketing Club webinars planned for this academic year.

To register for this webinar please click here.

Advanced Storytelling
2021-10-14 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
Enjoy this free Webinar Express series from CIM

Discover business storytelling techniques that allow you to make complex information more compelling, using proven methods from journalism, psychology and research on human behaviour; with one of these techniques proven to enhance your impact by 550%.
Speaker: Richard Newman, Founder and CEO of UK Body Talk
Richard Newman is an award-winning expert in communication, storytelling and influence.
Richard’s team have trained 80,000 people across 46 countries to increase their business results. His team at UK Body Talk helped one engineering company win over £1.2 billion in new government contracts in one year by improving the way they communicate, winning 100% of the work they bid for.
He is regularly featured on BBC London Radio and TV, discussing the communication styles of leaders. He has also been featured on SKY TV, in the Daily Telegraph, The Guardian and Forbes Magazine.
Richard also won the most coveted award in speechwriting, the Cicero Grand Prize Award for Best Speechwriter.
The webinar is kindly hosted by CIM East of England and lasts approximately 45 minutes.

Realise the power of your brand’s Values
2021-10-19 10:00 - 11:30 | nesma Online, United Kingdom
Overview
A brand’s values represent what it stands for and what it believes in; they are the guidelines that form its moral compass. Values provide direction on how to behave in any given situation; they dictate the behaviour of the brand and influence decisions. The values you choose can be applied to everything, including the product experience, choice of staff, and how you react in a crisis.
Values should be clear, authentic and resonate with everyone inside the organisation. They need to be clearly understood by employees, adopted by them and consistently acted upon. The brand’s values should help the organisation achieve its vision and not restrict it. Strong brands are respected for their values and are defined by them.
Course structure
This is a bite-sized 90-minute virtual session to provide guidance on how carefully chosen values have the potential to drive brand performance through your organisation’s culture.
It will cover:

Defining Values: Immutable virtues at the heart of everything you do. These core values are the drivers of a differentiated brand experience.
Progressive Values: The values you may not currently practice but will need to identify and work towards in order to maintain brand relevance.
Shadow Values: The toxic, negative values that are never formalised, but creep into a culture and can prove harmful when not observed and dealt with.
Generic Values: These are the basic industry values that many professional organisations identify with but lack character and ability to distinguish a brand.

Create a thriving culture of employee engagement
2021-10-19 13:00 - 14:30 | nesma Online, United Kingdom
Overview
Engaged employees are more likely to find a sense of belonging in an organisation where they are inspired to fulfil their full potential. High levels of employee engagement are linked with increased operational efficiency, lower wastage and reduced loss from theft and errors. The reality of employees actually ‘living the brand’ is dependent upon a strong commitment from the employee to the organisation that they feel is reciprocated. Engaged employees display team spirit contributing to a sense of purpose and identity in the marketplace by bringing the brand proposition to life.
Course structure
This is a bite-sized 90-minute virtual session to provide guidance on how to grow a flourishing culture of employee engagement that supports the aims of the brand.
It will cover:

Do you have a strong strategic narrative about the brand, its purpose, history and vision linking its past to the future?
Are there engaging line managers in your ranks who inspire their teams, earn their respect, listen to them and give them opportunities to flourish?
Is there opportunity for an employee voice to be heard across the organisation that can challenge and reinforce views placing them at the heart of the enterprise?
Does the organization have integrity built on clear values that drive the behaviour of the organisation and sustain performance through culture?

Enhance brand performance by recognising and rewarding your talent
2021-10-19 15:30 - 17:00 | nesma Online, United Kingdom
Overview
Motivate and sustain engagement by encouraging a culture that recognises high performing employees and rewards those behaviours that bring the values and culture of the organisation to life. We look at how to create a recognition and rewards programme that inspires employees to realise the organisation’s mission and reinforce strategic objectives. Celebrated employees place the organisation in the public’s consciousness as a great place to work and do business with.
Course structure
This is a bite-sized 90-minute virtual session to provide guidance on how to maintain brand performance through constant recognition and reward of talent.
It will cover:

Build trust across your organisation with clear, transparent communication.
Link employee recognition and reward to brand purpose and values.
Enable peer to peer recognition to celebrate excellence at every level of the organisation’s hierarchy.
Create a performance culture of continuous recognition with meaningful rewards for achievement.

Marketing a sustainable food business: Mackie’s of Scotland
2021-10-27 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
Enjoy this free Webinar Express series from CIM

Sustainability has fast become a basic necessity within business amidst a growing need to be environmentally friendly. While the idea of sustainable business is an attractive prospect; implementing the model and knowing how to shout about it comes with its challenges. This interactive session should help you understand the complexities of marketing a sustainable business through the viewpoint of one of the UK’s most committed climate-positive brands.

We’ll hear from a market leader on:
• An overview of Mackie’s of Scotland and its ethos
• Importance of sustainable practices to the business and headlines on what these are
• The balance of being climate-positive whilst ensuring profitability
• Carbon audit credentials and how this impacts on marketing and importance to brand story
• Customer/consumer research on the importance of sustainability in buying decisions
• Mackie’s of Scotland’s future plans

This session is suitable for anyone in a marketing role who wants to learn about sustainable marketing to help make better decisions on how to promote eco-friendly practice and leadership.

Speaker:- Karin Hayhow, Marketing Director of Mackie’s of Scotland
Karin Hayhow is the Marketing Director and one of three sibling owners of the family run Aberdeenshire farm, Mackie’s of Scotland, home to one of the nation’s most popular ice cream brands. Karin works to enhance Mackie’s reputation and ever-growing environmental message through the family farm’s eco-friendly policies and infrastructure.

The webinar is kindly hosted by CIM Scotland and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

To register for this webinar please click here.
If you have any questions regarding the event please use the contact details provided.

CIM Graduation Ceremony November 2021
2021-11-13 09:45 - 13:00 | Central Hall Westminster, Central Hall Westminster, London, SW1H 9NH, United Kingdom
It’s time for you to celebrate and reflect on your personal achievements at CIM Graduation Ceremony.
To ensure the safety of our visitors and staff, the date for this year’s Graduation Ceremony for your exam board will take place on Saturday 13 November. As this new date falls later in the year after the lifting of restrictions, bookings have now opened for the CIM Graduation Ceremony.
To ensure you enjoy this special occasion without a glitch, we’ve pieced together all the information you need.
This event is by invitation only and for graduates who have passed with their last exam in September 2020, December 2020, April 2021, and July 2021 for the following qualifications:

Diploma in Professional Marketing
Digital Diploma in Professional Marketing
Diploma in Professional Digital Marketing
CIM Marketing Leadership Programme

What happens next?

Please ensure you read this webpage prior to booking onto the Ceremony.
Click here to book your place (including any guests). All students must book their place by 15 October 2021. Places must only be booked from the time of receiving your invitation. Bookings will not be permitted if students have not completed and passed their qualification.

2021 People Power Conference
2021-11-16 | Hilton Newcastle Gateshead, Bottle Bank,, Gateshead, Tyne & Wear, NE8 2AR, United Kingdom
PEOPLE POWER: HYBRID CONFERENCE 2021
We are pleased to announce that a new date for People Power 2021 has now been confirmed! Join us on the 16 November 2021 for this live event, dedicated to developing your organisation’s most important asset- the people!
To be kept informed, please subscribe to their mailing list HERE

Binge marketing: The best scenario for building your brand - CIM Marketing Club
2021-11-17 18:30 - 19:30 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
What is the CIM Marketing Club?
The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners.

Binge marketing is all about applying the techniques and tactics the creators of films and series use to tell their story and build their audiences. And that is exactly what marketers need: better stories and growing audiences. Carlijn Postma has marketers and entrepreneurs look at their own organisation as if it were an amazing Netflix or television series. She utilises the same principles that are used in Hollywood to help organisations build their audience. This phenomenon, binge marketing, is becoming increasingly popular.

Carlijn will show you what marketers can learn from the creators of films and series. What techniques and tactics are they using to create consistent and compelling stories? How do they attract and retain an audience? How can marketers use that to their benefit?

The session will cover:-

How to translate your brand story into the scenario of a great television series where every piece of content is an episode of that same series
Understand and work with the difference between a target group and an audience
An introduction to the audience journey: What content is relevant to your audience at what point in its journey
How you’ll be inspired by everything marketers can learn from the creators of films and series

Speaker:- Carlijn Postma
Carlijn lives and breathes content marketing. “Refreshing” and “practical” are commonly heard reactions to Carlijn’s approach to content marketing. She shares this unique approach as a speaker and in her books. She founded The Post, a leading agency in content marketing and is now on her way to explain binge marketing to the world: “Start creating evergreens and stop wasting time on single-used, disposable content”. The work she does in the world of content marketing is not going unnoticed. Carlijn Postma is an often-requested speaker at international events. In 2017, she was chosen as the Dutch Content Marketing Woman of the Year. In 2014, she ranked 27th on the international list of the two hundred most influential people in the field of content marketing.

The webinar will last about an hour and is inclusive of a live Q&A after the presentation.

This is the second of our CIM Marketing Club webinars planned for this academic year.

To register for this webinar please click here.

The Authentic Self
2021-11-24 10:00 - 11:30 | nesma Online, United Kingdom
Overview
Authenticity is the key factor when promoting your personal brand!
We’re living in a very crowded world with a plethora of influencers, commentators and opinion leaders, all proactively promoting their beliefs and gaining their followers (and fans) in return. With the rapid growth of social media and other digital communications, we have become incredibly perceptive to fake, inauthentic and insincere business brands, which promote one thing and yet behave completely different. This also applies to people – celebrities, personalities, politicians and other people in the public eye – our ‘fake-radar’ can sense when someone is not being authentic – and let’s face it, it’s much easier being the true ‘you’ rather than trying to be someone or something else.
Course structure
This is a bite-sized 90-minute virtual session covering the first component of personal brand creation – how to define and position your authentic self.
It will cover:

What is ‘Personal Branding’ and how it can enhance your business and career prospects.
Stories can be engaging, enlightening and educational. They can take us to another place – a different world or make us perceive and understand things differently. Storytelling is also a powerful technique for marketing our business and personal brand.
What is a Unique Positioning Statement (UPS) and how can it help position and promote your personal brand.

Top marketing data and analytics trends to drive future growth
2021-11-24 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
Enjoy this free Webinar Express series from CIM

Salesforce published the inaugural Marketing Intelligence Report to better understand the perceptions, needs, and challenges from marketers and ad agencies around the world. This webinar will discuss the five key findings of the report to help marketers drive business results in an ever and fast changing world.

Speaker:- Jonathan Beeston, Product Marketing Director for Salesforce Marketing Cloud EMEA
Jonathan has spent 20 years in the digital marketing space, with a particular focus on data driven marketing in search, social and display advertising channels. His experience includes time at advertising agencies and technology companies advising a wide array of brands.

The webinar is kindly hosted by CIM South West and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

To register for this webinar please click here.
If you have any questions regarding the event please use the contact details provided.

Circle of Influence
2021-11-24 13:00 - 14:30 | nesma Online, United Kingdom
Overview
Influence is everything!
Professional networking can be a very powerful asset when developing and growing your personal brand. It enables you to widen your physical reach, enhance your credibility and build mutually beneficial relationships with your stakeholders, helping you achieve your goals! Your Circle of Influence is how you define your network – the people who are and could be – influential to your personal brand. This includes – your customers; colleagues and peers; suppliers and trade partners; competitors; local and regional community; political and business leaders; highly influential personalities including celebrities!
Course structure
This is a bite-sized 90-minute virtual session covering the second component of personal brand creation – how to build your professional network and define your Circle of Influence.
It will cover:

The reasons why proactive networking is essential to develop and grow our personal brand.
How to identify your Personal Brand Ambassadors (PBAs)– the people who know, like and trust us.
How to identify your Personal Brand Role Models (PBRMs) – the people who we think highly of, benchmark ourselves against, and maybe even aspire too.
How to identify your Personal Brand Influencers (PBIs) – the people in our ‘professional environment’ who have a ‘voice’ and could add real value and influence to our personal brand.

Personal Brand Ecosystem
2021-11-24 15:30 - 17:00 | nesma Online, United Kingdom
Overview
Personal branding builds authority. Authority builds trust and trust builds relationships – mutually beneficial relationships!
If your stakeholders feel they know you and believe that you understand and empathise with their pain points, that increases the likelihood of them engaging – and if they are a potential customer – eventually buying from you. Most engagement and interaction with organisations are carried out online, which has become an increasingly crowded marketplace. Your Personal Brand Ecosystem will help you stand out and separate yourself from your competitors as well as provide an opportunity to generate revenue.
Course structure
This is a bite-sized 90-minute virtual session covering the third component of personal brand creation – how to plan your Personal Brand Ecosystem.
It will cover:

How to plan your Personal Brand Ecosystem and deliver your personal brand experience to your target audience – in a seamless and integrated manner.
Authority Products
How to define your Personal Brand Promotion Channels such as website, content, and social and broadcast media.
How to define your Personal Brand Engagement Channels, the environments where your audience can engage and communicate with you.

North East Marketing Awards 2021
2021-12-02 | Scotland
North East Marketing Awards are back for 2021! It will soon be time to celebrate again!
We’re very excited to announce that the North East Marketing Awards will be returning this December!
It’s been an incredibly difficult couple of years and we can’t wait to be able to celebrate with you again. Although it’s been a challenging time, it’s also been a time of immense creativity, resourcefulness and determination and that’s what we want to show case at this year’s awards. Whether you’re a marketing agency, in-house marketing team, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals.
Date: 2 December 2021
Venue: TBC
Nominations are open now!
Whether you’re a marketing agency, in-house marketing team, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals.
Categories

Rising Star of the Year
Marketer of the Year
Marketing Director of the Year
Campaign of the Year (Agency)
Campaign of the Year (In-House)
Not for Profit Campaign of the Year
The Adaptability Award *New for 2021*
Brand Creation of the Year (Agency)
Brand Creation of the Year (In-House)
Product Launch of the Year
In-House Marketing Team of the Year
Agency of the Year (Under 20 employees)
Agency of the Year (Over 20 employees)
Outstanding Achievement Award

Nomination Deadline: 15th October
Click here to view the category criteria & nominate.
nesma is a Corporate Sponsor for 2021, we are looking forward to seeing all your nominations!
Who should nominate?
The Awards are designed to showcase and celebrate marketing talent across the region. The award categories reflect the breadth of specialisms and roles across the profession and enable talent to be recognised across the career span from Rising Star of the Year to Outstanding Achievement. NEMA will be extending the relevant period for work for the 2021 awards from October 2019 to October 2021, celebrating 2 years of marketing expertise!
Contact Us
For more information email claire@echoevents.org or call 0191 241 4523.
