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X-WR-CALDESC:Events for nesma
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BEGIN:VEVENT
DTSTART;TZID=UTC:20221124T173000
DTEND;TZID=UTC:20221124T210000
DTSTAMP:20260406T141231
CREATED:20221013T114028Z
LAST-MODIFIED:20221013T114339Z
UID:10990-1669311000-1669323600@hyperlink-technology.com
SUMMARY:‘in conversation’ with Alan McGarrie
DESCRIPTION:One CIM Scotland event you won’t want to miss.\nThis ‘in conversation’ CIM event with Alan McGarrie\, Head of Marketing for Johnnie Walker Princes Street\, is happening in Edinburgh on November 24. \nHe will delve into the brand\, Diageo’s Scotland Brand Homes\, their marketing\, and his career sharing personal experiences and examples that have contributed to ensuring Johnnie Walker remains fresh and appealing to consumers globally. \nHosted at the new Johnnie Walker Princes Street in Edinburgh\, the evening will start with an immersive experience as you take a tailored tour through the venue’s ‘Journey of Flavour’\, learning more about what makes their range of whisky so well sought after. After taking a flavour preference quiz\, you will also get to taste a cocktail that tantalises your taste buds (both alcoholic and non-alcoholic choices are available). \n\nRegistration and drinks reception is from 17:30\, and the event starts at 18:00 and finishes at 21:00. \nTickets are limited due to venue capacity. CIM members and non-members are welcome\, so book now to secure your place. \n\n 
URL:https://hyperlink-technology.com/nesma/event/in-conversation-event-alan-mcgarrie/
LOCATION:Newcastle upon Tyne
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/10/Alan-web.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221121T123000
DTEND;TZID=UTC:20221121T133000
DTSTAMP:20260406T141231
CREATED:20220217T132120Z
LAST-MODIFIED:20221023T202621Z
UID:10287-1669033800-1669037400@hyperlink-technology.com
SUMMARY:CIM L7 MLP Qualification Drop-in Session - Lunchtime
DESCRIPTION:Are you investing in your career development in 2022?\nHave you considered the CIM Marketing Leadership Programme?\nWhy not join our free drop-in session on Monday\, 21st November\, via Teams between 12 noon and 1 pm? \nVeronica Swindale\, MD of nesma\, FCIM and the course leader for this qualification\, will be on hand to talk you through the CIM Marketing Leadership Programme\, how it works\, the time commitment\, the benefits\, and to answer any questions you may have. \nThe CIM Marketing Leadership Programme is a postgraduate-level qualification aimed at senior marketers with at least five years of senior management experience. It is equally suited to managers of any discipline and business owners. \nIf you have already gained significant experience in marketing at a strategic or management level and previously completed the CIM Diploma in Professional Marketing (L6) / CIM Diploma in Professional Digital Marketing (L6) or  CIM Diploma in Sustainable Marketing (L6). In that case\, the new CIM Marketing Leadership Programme could be the right choice for you. \nThe programme applies strategic thinking to facilitate and implement change at the highest level. \nIf you want to continue your professional development in Marketing and for practical\, transferable and accredited qualifications\, then look no further than the CIM Marketing Leadership Programme (L7). \n 
URL:https://hyperlink-technology.com/nesma/event/cim-l7-mlp-qualification-drop-in/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/02/CIM-L7-chat.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221117T180000
DTEND;TZID=UTC:20221117T200000
DTSTAMP:20260406T141231
CREATED:20221011T191644Z
LAST-MODIFIED:20221011T191645Z
UID:10981-1668708000-1668715200@hyperlink-technology.com
SUMMARY:Autumn Social
DESCRIPTION:Due to growth in our business nationally & worldwide\, we will be saying farewell to our Gosforth residence with a little Autumn Social. \nThis will be our last live event in this building\, and we would love to see you there! \nDate: Thursday\, 17 November 2022\nTime: 6.00 – 8.00 pm\nLocation: 19 Lansdowne Terrace\, Gosforth \nRSVP to lucy.davidson@hyperlink-technology.com if you would like to join us.  \nThe same brilliant team\, excellent service\, outstanding results\, just working differently!
URL:https://hyperlink-technology.com/nesma/event/autumn-social/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/09/Autumn-Social-Web.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221116T120000
DTEND;TZID=UTC:20221116T130000
DTSTAMP:20260406T141231
CREATED:20220217T134755Z
LAST-MODIFIED:20221024T103101Z
UID:10290-1668600000-1668603600@hyperlink-technology.com
SUMMARY:CIPR Qualification Drop-in Session
DESCRIPTION:Is career growth part of your development plan?\nHave you considered a CIPR qualification to learn new skills?\nWhy not join our free drop-in session on Wednesday\, 16th November Zoom between 12 noon and 1:00 pm? \nIf you want to continue your professional development in Public Relations / Communications and look for practical\, transferable and accredited qualifications\, look no further than CIPR qualifications.  \nYou will find everything from an A-Level to a Master level equivalent\, plus several specialist courses. \nJoin us for this informal lunchtime drop-in session to get answers to all your questions and queries. \n nesma’s Client Relationship Manager Lucy will be joined by CIM & CIPR tutors Anne-Marie Lacey FCIPR.
URL:https://hyperlink-technology.com/nesma/event/cipr-qualification-drop-in/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIPR
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/02/CIPR-chat.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221115T123000
DTEND;TZID=UTC:20221115T133000
DTSTAMP:20260406T141231
CREATED:20220217T122128Z
LAST-MODIFIED:20221023T200645Z
UID:10280-1668515400-1668519000@hyperlink-technology.com
SUMMARY:CIM Qualification Drop-in Session
DESCRIPTION:Is career growth part of your development plan?\nHave you considered a CIM qualification to learn new skills?\nWhy not join our free drop-in session on Tuesday\, 15th November\, via Teams between 12:30 and 1:30 pm? \nIf you are looking to continue your professional development in Marketing or Digital Marketing and you are looking for practical\, transferable and accredited qualifications\, then look no further than CIM qualifications. \nThere is a course for every level of your development from A-Level to a Masters level equivalent. \nJoin us for this informal lunchtime drop-in session to get answers to all your questions and queries. \n nesma’s Client Relationship Manager Lucy will be joined by one of nesma’s CIM tutors Karen Barrie.
URL:https://hyperlink-technology.com/nesma/event/nesma-cim-drop-in/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/02/CIM-Chat.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221112T094500
DTEND;TZID=UTC:20221112T130000
DTSTAMP:20260406T141231
CREATED:20220426T121059Z
LAST-MODIFIED:20220601T115338Z
UID:10445-1668246300-1668258000@hyperlink-technology.com
SUMMARY:CIM Graduation Ceremony November 2022
DESCRIPTION:It’s time for you to celebrate and reflect on your personal achievements at CIM Graduation Ceremony. \nThe date for this year’s Graduation Ceremony for your exam board will take place on Saturday 12 November. Bookings have now opened for the CIM Graduation Ceremony. \nTo ensure you enjoy this special occasion without a glitch\, we’ve pieced together all the information you need. \nThis event is by invitation only and for graduates who have passed with their last exam in September 2021\, December 2021\, April 2022 and July 2022 for the following qualifications: \n• Diploma in Professional Marketing\n• Diploma in Sustainable Marketing\n• Diploma in Professional Digital Marketing\n• CIM Marketing Leadership Programme\n• Postgraduate Diploma in Professional Marketing \n\nWhat happens next?\n\nPlease ensure you read this webpage prior to booking onto the Ceremony.\nClick here to book your place (including any guests). All students must book their place by 14 October 2022. Places must only be booked from the time of receiving your invitation. Bookings will not be permitted if students have not completed and passed their qualification.
URL:https://hyperlink-technology.com/nesma/event/cim-graduation-ceremony-november-2022/
LOCATION:Central Hall Westminster\, Central Hall Westminster\, London\, SW1H 9NH\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/12/Graduation.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221108T123000
DTEND;TZID=UTC:20221108T133000
DTSTAMP:20260406T141231
CREATED:20221004T124752Z
LAST-MODIFIED:20221005T082435Z
UID:10921-1667910600-1667914200@hyperlink-technology.com
SUMMARY:FREE Video Marketing Secrets Taster Session
DESCRIPTION:It is happening on Tuesday\, 8 November 2022\, between 12:30 – 1:30 pm. \nVideo marketing is evolving faster than ever\, and businesses must stay ahead of the competition. \nWhat worked last year may not work this year\, and what works today may be obsolete in a few years. This taster will make you think about what is or is not working and where you need to steer your video marketing strategy in the future. \nhttps://hyperlink-technology.com/nesma/wp-content/uploads/2022/09/Marketing-secrets-Web.mp4\n\nMark Bryant is a Royal Television Society Winning TV and video content producer. He has worked professionally in the media for nearly 25 years\, with productions broadcast on BBC\, ITV\, Channel 4\, Channel 5\, Sky and MTV. As Managing Director of the multi-award-winning Media Partnership and Founder of FilmHero Video Marketing Academy\, Mark is a leading expert in video marketing across many broadcast\, online and social channels. \nVideo is one of the most powerful marketing tools available. It is engaging and visually appealing\, but it can also be very effective in driving traffic and conversions. However\, creating successful video content is not always easy.
URL:https://hyperlink-technology.com/nesma/event/free-video-marketing-secrets-taster-session/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/09/Video-Workshop-Camera.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220920T133000
DTEND;TZID=UTC:20220920T160000
DTSTAMP:20260406T141231
CREATED:20181219T130602Z
LAST-MODIFIED:20220803T122840Z
UID:5749-1663680600-1663689600@hyperlink-technology.com
SUMMARY:LinkedIn for Sales & Business Development
DESCRIPTION:LinkedIn for Sales & Business Development is a 1/2 day course that will help you master LinkedIn to reach and connect with your business or commercial customers more effectively. \nWith over 500 million users\, LinkedIn has become the ‘go to’ platform for business professionals all over the world. \nLinkedIn can definitely help you do more business – it’s a powerful platform but many business owners do not fully understand how to use LinkedIn to their best advantage. \nThis course is perfect for someone who already uses social media for fun but now wants to use it to market their business or services. You may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. Social Media works best when integrated with your overall marketing plans and you will learn how and where to integrate it for the greatest impact. \n\nOn this half-day workshop you will learn:\n\nthe correct way to set up your LinkedIn Personal and Company accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nthe pros and cons of LinkedIn advertising\nhow to use LinkedIn for prospecting to identify and connect with target customers\nhow to build a referral network for leads and sales\n\n\nThis half-day workshop is designed for sales or marketing your organisation to businesses and will give you the knowledge\, confidence and skills necessary to make the right impression. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email lucy.davidson@hyperlink-technology.com.
URL:https://hyperlink-technology.com/nesma/event/linkedin-for-sales-and-business-development/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/08/Linkedin-web-2.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220907T173000
DTEND;TZID=UTC:20220907T190000
DTSTAMP:20260406T141231
CREATED:20220905T121045Z
LAST-MODIFIED:20220905T121045Z
UID:10867-1662571800-1662577200@hyperlink-technology.com
SUMMARY:nesma Carlisle Social - 7 September
DESCRIPTION:Let’s get together for our first Carlisle Social of 2022!\nTo connect\, learn\, share and enjoy this marketing social in Carlisle.\nStepping into any room\, especially one filled with people you don’t know\, can be a bit scary. Except at this event\, we are all friends! We have things in common. We are passionate about delivering exceptional marketing and communications and we are past\, current or prospective students with nesma. \nYou may have studied or aspire to study a CIM or CIPR  qualification or have been on one of our short courses or would like to know more about them. \nAll you need to do is turn up and get the conversations started! A great opportunity to ask us about the new CIM & CIPR terms\, and meet other individuals/businesses from Cumbria!
URL:https://hyperlink-technology.com/nesma/event/nesma-carlisle-social-7-september/
LOCATION:The Guild Carlisle\, 5 Abbey Street\, Carlisle\, Cumbria\, CA3 8TX\, United Kingdom
CATEGORIES:CIM,CIPR,Cumbria,Key Events (Tribe),Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/09/website-event.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220706T153000
DTEND;TZID=UTC:20220706T170000
DTSTAMP:20260406T141231
CREATED:20220523T131433Z
LAST-MODIFIED:20220622T125711Z
UID:10501-1657121400-1657126800@hyperlink-technology.com
SUMMARY:The Inventory: How to design a Content Marketing Plan that keeps you sane
DESCRIPTION:Overview\nIf you have been marketing your business\, products and services for some time\, you will have a back-catalogue to harvest for content ideas and online content to share more widely. This includes any digital content assets\, but may also include offline\, traditional marketing materials – even old brochures and reports. The efficient content marketer will look for opportunities to re-use and repurpose older content\, or ‘hero’ assets like video\, podcasts\, webinars\, online events and e-books. \nCourse structure\nThis is a bite-sized 90-minute virtual session.  Together as a group\, we will work on content ideas to develop a marketing plan that makes a positive impact on your company. It will be interactive to ensure you focus on your individual needs. \nWe will cover:\n• The inbound or content marketing funnel\n• Different content goals: ‘hub\, hero and hygiene’ and ‘evergreen’\n• Which content works for the different stages of the funnel\n• Content marketing metrics – where to look for data\n• How much you can achieve with an inventory of past and current content
URL:https://hyperlink-technology.com/nesma/event/the-inventory-how-to-design-a-content-marketing-plan-that-keeps-you-sane/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/05/Content-Calendar-Image.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220706T130000
DTEND;TZID=UTC:20220706T143000
DTSTAMP:20260406T141231
CREATED:20220523T131058Z
LAST-MODIFIED:20220622T125813Z
UID:10495-1657112400-1657117800@hyperlink-technology.com
SUMMARY:Get Ready: From ‘top of mind’ to ‘top of preference’: how to become the clear choice for customers
DESCRIPTION:Overview\nThis session will help you discover how you are unique. As Sainsburys said: “Our Values Make Us Different”. It’s as true for businesses\, charities\, agencies\, corporations and sole traders as it is for us as people. Each has a personality and identity. But it is how you apply your values and deliver the benefit of them to your customers that is unique. \nIf you can turn your values into the value they deliver to your customers\, then you’re really onto something. It’s time to show them what you do and why only you can do it. \nCourse Structure\nThis is a bite-sized 90-minute virtual session.  As a group\, we will work on how to apply your company’s values and prepare content perfect for customers. It will be interactive to ensure you focus on your individual needs. \nIt will cover:\n\nExploring the value in your brand\nReviewing your organisational values\nDeveloping your mission statement\nDefining what makes you different\nClarifying your value proposition
URL:https://hyperlink-technology.com/nesma/event/get-ready-from-top-of-mind-to-top-of-preference-how-to-become-the-clear-choice-for-customers/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/05/Content-Calendar-Image.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220706T100000
DTEND;TZID=UTC:20220706T113000
DTSTAMP:20260406T141231
CREATED:20220523T130929Z
LAST-MODIFIED:20220622T125916Z
UID:10489-1657101600-1657107000@hyperlink-technology.com
SUMMARY:The Destination: How to create content that reaches your customer’s heart\, and mind.
DESCRIPTION:Overview\nIt’s not enough to think like a customer\, we need to get inside their head to truly understand what motivates them and makes them tick. Unless you’re able to spend time with your customers\, you can only make assumptions about what they want and the solutions they require. This session will take you through the process of characterising your customer step by step until you feel confident about what they want to achieve. \nIf you don’t get to talk to your customers directly\, we have several strategies to help you find the answers to these questions\, before starting to develop Buyer Personas of your own. \nCourse Structure \nThis is a bite-sized 90-minute virtual session to help improve your understanding of Content Marketing. It will be interactive to ensure you focus on your individual needs. \nWe will cover: \n\nExploring the customer journey\nCustomer data versus customer insight\nThe value of developing buyer personas\nApplying buyer personas to your content marketing plans
URL:https://hyperlink-technology.com/nesma/event/the-destination-how-to-create-content-that-reaches-your-customers-heart-and-mind/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/05/Content-Calendar-Image.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220623
DTEND;VALUE=DATE:20220624
DTSTAMP:20260406T141231
CREATED:20220520T080839Z
LAST-MODIFIED:20220520T122758Z
UID:10472-1655942400-1656028799@hyperlink-technology.com
SUMMARY:People Power
DESCRIPTION:Times of uncertainty are also times of great innovation: Join us to discuss how we can unlock the power of our people.\nJoin Business Leaders & Managers from the North East at the conference’s VIP Breakfast\, chaired by Ket Patel (UK Lead\, Change Management Institute) to debate\, discuss and share fresh thinking on how unlocking the power of our people can be central to ‘Levelling Up’ the North East and improving our region’s productivity. \nPeople Power 2022 is a one day immersive and experiential conference for business leaders\, managers & team leaders: putting people at the heart of business success. People Power will once again bring together the North East’s Business Leaders & Managers at Northumbria University for a full day of inspiration and training. Meet\, connect\, and re-connect with hundreds of others who have an interest in how they can develop and improve themselves\, their team and their business. Understand the positive impact that focusing on the People Agenda will have on your business and on the people who work there. \nWho will be there? People Power is designed to benefit anyone responsible for managing people – business leaders\, managers\, and HR professionals from across all industries. \nBe part of the conversation.\nFor conference agenda & information visit: www.peoplepowerevents.co.uk
URL:https://hyperlink-technology.com/nesma/event/people-power/
LOCATION:Northumbria University\, Sutherland Building\, Northumberland Road\, Newcastle-upon-Tyne\, NE1 8ST\, United Kingdom
CATEGORIES:North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/05/nesma-website-graphic-585-x-440.png
ORGANIZER;CN="People Power":MAILTO:hello@projects-studio.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220607T100000
DTEND;TZID=UTC:20220607T140000
DTSTAMP:20260406T141231
CREATED:20220413T144053Z
LAST-MODIFIED:20220414T130604Z
UID:10421-1654596000-1654610400@hyperlink-technology.com
SUMMARY:Marketing Showcase - Newcastle
DESCRIPTION:In this ever more competitive world\, agility and innovation are the watchwords of success. \nAdapting and evolving to meet new challenges\, businesses of all types and sizes are embracing new marketing ideas and technologies to support business growth. \n\n\n\n\n\n\nVisit the Marketing Showcase to gather “Know-How”\, experience and innovations\, in an environment that will help spark new ideas and find new products. \nThe nesma team will be there to talk about building your career and confidence with relevant professional qualifications
URL:https://hyperlink-technology.com/nesma/event/marketing-showcase-newcastle/
LOCATION:St James’ Park Stadium\, Strawberry Place\, Newcastle upon Tyne\, NE1 4ST\, United Kingdom
CATEGORIES:CIM,Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/Mkt-Showcase-Web.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220512T153000
DTEND;TZID=UTC:20220512T170000
DTSTAMP:20260406T141231
CREATED:20220330T144005Z
LAST-MODIFIED:20220407T074412Z
UID:10371-1652369400-1652374800@hyperlink-technology.com
SUMMARY:Change Management: how do we make it stick?
DESCRIPTION:Overview\n Change management ensures that the change leaves an organisation better than it was before.  This involves understanding what is driving the change\, understanding the risks\, understanding the people motivators\, understanding the benefits\, and having the ability to embed the change firmly within the culture of the organisation.  \nCourse structure\nThis is an interactive virtual session.  We will look at what drives change\, what good change looks like and how we ensure that change sticks. \nIt will cover: \n\nWhat is driving the change:\n\nOrganisations choose the right change based on their constraints around time\, cost\, and effort.  An understanding of the constraints will help you identify where commitment is needed from: those being changed\, those leading change and those delivering change. \n\nQuantifying the benefits of the change:\n\nBuilding on an understanding of the constraints around change and the commitments required you can develop the wins (in morale\, performance\, and capability) that you need to communicate to all parts of your organisation. \n\nEmbedding the change\n\nSuccessful change management results in a beneficial institutionalised change. You will learn the importance of continually articulating the benefits of the new ways of working and your organisations’ success.  You will learn how to develop ways of articulating this up the leadership chain and across the delivery teams.
URL:https://hyperlink-technology.com/nesma/event/change-management-how-do-we-make-it-stick/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/03/Change-Management-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220512T130000
DTEND;TZID=UTC:20220512T143000
DTSTAMP:20260406T141231
CREATED:20220330T143006Z
LAST-MODIFIED:20220407T074337Z
UID:10367-1652360400-1652365800@hyperlink-technology.com
SUMMARY:Change Management: how do we take people with us?
DESCRIPTION:Overview\nWith change we need to see the need\, move to meet the need and finish when there is no more need for it!  Successful change is led by people who deliver literally ‘where the rubber meets the road’\, those with the ability to build a high concept pitch backed with the ability to clearly define success for all involved.  They will deal with teams who need the energy and drive to see it through\, they deal with the teams who may be exhausted by the process and the teams who constantly ask are we there yet? \nCourse structure\nThis is a bite-sized 90-minute virtual session to help you to understand change management and how to take people with you.  It will be interactive to ensure you focus on your individual needs. \nIt will cover: \n\nCommunicating the vision: Role modelling new behaviours creating a ‘high concept’ pitch\n\nUnderstand how an organisational vision is created.  Learn how to translate this vision from the strategic level to the delivery level of the organisation. \n\nEnlisting your volunteer army: empowering action.\n\nKnow who to involve in the change process and how to enable them to deliver change. \n\nCreate the short-term wins: Define success and KISS (keep it small and simple)\n\nCreate achievable targets that get your team through the change process.
URL:https://hyperlink-technology.com/nesma/event/change-management-how-do-we-take-people-with-us/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/03/Change-Management-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220512T100000
DTEND;TZID=UTC:20220512T113000
DTSTAMP:20260406T141231
CREATED:20220330T141120Z
LAST-MODIFIED:20220407T074205Z
UID:10356-1652349600-1652355000@hyperlink-technology.com
SUMMARY:What is Change Management?  How do we recognise the need for change and make it happen?
DESCRIPTION:Overview\nChange Management is an enabling process which focuses on the people side of change and as a manager\, you must understand why change is happening in your organisation. \nTo be effective you must be able to communicate the need for this change to either the strategic or to the delivery level of your organisation.  You must also be able to deliver this change to the satisfaction of both the strategic leadership and the delivery teams. \nLeaders fit in with change by ensuring they make the best-informed decisions for their teams\, by doing the ‘right thing’! Managers fit in with change by ensuring change works both for the leaders and those that deliver for an organisation\, by doing ‘things right’! \nCourse Structure \nThis is a bite-sized 90-minute virtual session to help improve your understanding of Change Management.  How to recognize the need for change and how to make it happen Boards and Directors and how you fit with your Board.  It will be interactive to ensure you focus on your individual needs. \nIt will cover:  \n\nWhy we need change management and knowing our place in the change process.\n\nWe will unpick Kotter’s 8 STEP Change Process and link it to you and your business. \n\nThe changing environment: creating urgency or dealing with urgency\n\nYou will learn what causes the need for change and how to translate that to the people effected by change. \n\nBuilding a guiding coalition. Creating the compelling future vision\n\nYou will look at the challenges of the change process and unpick the ‘how to’ of making it happen in clear realistic steps. You will look at building a guiding coalition: a team with enough power and influence to lead the change.  Creating the compelling future vision: A target state for all involved.
URL:https://hyperlink-technology.com/nesma/event/what-is-change-management-how-do-we-recognise-the-need-for-change-and-make-it-happen/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/03/Change-Management-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220427T100000
DTEND;TZID=UTC:20220427T140000
DTSTAMP:20260406T141231
CREATED:20180218T194943Z
LAST-MODIFIED:20220414T115309Z
UID:4123-1651053600-1651068000@hyperlink-technology.com
SUMMARY:Marketing Showcase - Glasgow
DESCRIPTION:In this ever more competitive world\, agility and innovation are the watchwords of success. \nAdapting and evolving to meet new challenges\, businesses of all types and sizes are embracing new marketing ideas and technologies to support business growth. \n\n\n\n\n\n\nVisit the Marketing Showcase to gather “Know-How”\, experience and innovations\, in an environment that will help spark new ideas and find new products. \nThe nesma team will be there to talk about building your career and confidence with relevant professional qualifications
URL:https://hyperlink-technology.com/nesma/event/marketing-showcase/
LOCATION:Hampden Park\, Glasgow\, Hampden Park\, Glasgow\, G42 9BA\, United Kingdom
CATEGORIES:CIM,Learning,Scotland
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/Mkt-Showcase-Web.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220425T120000
DTEND;TZID=UTC:20220425T140000
DTSTAMP:20260406T141231
CREATED:20210420T145702Z
LAST-MODIFIED:20211221T142322Z
UID:9465-1650888000-1650895200@hyperlink-technology.com
SUMMARY:Developing your holistic website strategy
DESCRIPTION:Overview\nIf you have done any of the previous workshops in this series\, you’ll know how important it is to put these into a strategic plan to get ‘more’ out of your existing web traffic and increase the rate of your desired online conversion. Be that email sign-ups\, purchases\, or link clicks. \nIf you haven’t been to any of the previous workshops\, you can benefit from this workshop as a stand-alone session to help you identify problem areas of your site\, address them\, and finally implement a strategy that will truly work. \nCourse structure\nThis is a practical and interactive 2hr virtual workshop to help you pull together your online strategy. \nIt will cover:\n\nThe importance of identifying your website’s current objective\nThe process of using Analytics tools to identify problem processes on your website\nYour approach to confronting these issues and dealing with them
URL:https://hyperlink-technology.com/nesma/event/developing-your-holistic-website-strategy/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/AMY-web-graphic-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220404T120000
DTEND;TZID=UTC:20220404T140000
DTSTAMP:20260406T141231
CREATED:20210420T144803Z
LAST-MODIFIED:20211221T142115Z
UID:9460-1649073600-1649080800@hyperlink-technology.com
SUMMARY:Using ‘HotJar’ to identify & assess key web traffic behaviour online
DESCRIPTION:Overview\nAlthough quantitative data from web analytics tools such as ‘Google Analytics’ provide us with a good indication of how many people visit our site\, how they access it and what they do there\, they can’t answer questions such as “why is my web traffic not clicking on ‘x’ button?” \nThis is where qualitative analytics tools come in\, such as HotJar\, that facilitate things such as on-page feedback\, screen recordings\, and surveys that enable customers to tell us precisely what they did or didn’t like about their experience online. This session will focus entirely on this tool and how it can further benefit how you optimise your website for your online customers. \nCourse structure\nThis is a practical and interactive 2hr virtual workshop to help improve your understanding and the implementation of HotJar. \nIt will cover:\n\nWhat behavioural analytics are and how they support your web analytics\nThe essentials of the HotJar tool and how to get started\nUnderstanding the HotJar report/feedback options and getting set up with the tool
URL:https://hyperlink-technology.com/nesma/event/using-hotjar-to-identify-assess-key-web-traffic-behaviour-online/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/AMY-web-graphic-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220307T120000
DTEND;TZID=UTC:20220307T140000
DTSTAMP:20260406T141231
CREATED:20210420T142518Z
LAST-MODIFIED:20211221T141909Z
UID:9457-1646654400-1646661600@hyperlink-technology.com
SUMMARY:Maximising your on-page SEO strategy
DESCRIPTION:Overview\nAn essential component of any website strategy is to optimise each web page on that site to enable a search engine to better understand\, index and then rank its contents in the SERP. Thus increasing the chances of that website being displayed as an answer to someone’s query online. This organic component of a web strategy cannot be overlooked\, and so efforts need to be made in one’s understanding of this practice & its implications for your business’s online presence. \nCourse structure\nThis is a practical and interactive 2hr virtual workshop to help improve your understanding of your website optimisation. \nIt will cover:\n\nWhat SEO is and how search engines really work\nOn-page SEO and developing your understanding of keyword research\nOther on-page SEO practices that will further optimise your website
URL:https://hyperlink-technology.com/nesma/event/maximising-your-on-page-seo-strategy/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/AMY-web-graphic-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220214T120000
DTEND;TZID=UTC:20220214T140000
DTSTAMP:20260406T141231
CREATED:20210420T141331Z
LAST-MODIFIED:20211221T141444Z
UID:9454-1644840000-1644847200@hyperlink-technology.com
SUMMARY:Using Google’s ‘Web Analytics’ tool to learn about your web traffic
DESCRIPTION:Overview\nHaving a website is a great asset for any business\, but so many of us leave it there without considering the importance of management or data collection from this asset. But understanding how many people access the site\, where they’re coming from (e.g. social media or organic traffic) and how they’re using it are all vital pieces of information you need to know when it comes to optimising this asset for your business online. Which is precisely why the first session in this series introduces you to the first piece of your web optimisation puzzle – web analytics. \nWhether you’re currently using web analytics tools or not\, you’re going to want to develop your knowledge of how to use them effectively & efficiently to help your digital marketing efforts now and into the future. \nCourse structure\nThis is a practical and interactive 2hr virtual workshop to help you improve your understanding of your website analytics. \nIt will cover:\n\nWhat Google Analytics is & the basics of getting set up\nThe essentials you need to know about the interface of the tool\nHow you can start to identify key metrics\, dimensions & reports for your business needs
URL:https://hyperlink-technology.com/nesma/event/using-googles-web-analytics-tool-to-learn-about-your-web-traffic/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/AMY-web-graphic-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220127T143000
DTEND;TZID=UTC:20220127T183000
DTSTAMP:20260406T141231
CREATED:20220117T173308Z
LAST-MODIFIED:20220117T173833Z
UID:10177-1643293800-1643308200@hyperlink-technology.com
SUMMARY:Carlisle Skills Fair
DESCRIPTION:The 8th annual Carlisle Skills Fair will be taking place at Carlisle College from 2:30 pm – 6:30 pm on 27th January 2022 hosted by John Stevenson MP.\nnesma will be among a number of businesses and training providers from Carlisle attending. \nOver 50 local employers and education\, training and skills providers are set to attend and will be the largest number of employers and skills providers from the Carlisle area under one roof since 2020. \nWhether you are thinking about an apprenticeship\, a change of career\, a return to work\, or some form of further education or skills training\, there will be a variety of organisations on hand for you to discuss options with. \nTo keep up to date with the latest information follow Carlisle Skills Fair (Facebook) or @SkillsFair (Twitter) and save the date! \n\n 
URL:https://hyperlink-technology.com/nesma/event/carlisle-skills-fair/
LOCATION:Carlisle College\, Victoria Place\, Carlisle\, Cumbria\, CA1 1HS\, United Kingdom
CATEGORIES:Cumbria
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/01/CArlisle-Skills-Festival-web.png
ORGANIZER;CN="office@johnstevensonmp":MAILTO:office@johnstevensonmp.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220126T183000
DTEND;TZID=UTC:20220126T193000
DTSTAMP:20260406T141231
CREATED:20210813T092515Z
LAST-MODIFIED:20211020T110140Z
UID:9771-1643221800-1643225400@hyperlink-technology.com
SUMMARY:From haha to aha: Insight\, serendipity and humour - CIM Marketing Club
DESCRIPTION:What is the CIM Marketing Club?\n\nThe CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies\, the CIM Marketing Club runs a series of webinars designed to share the latest thinking\, trends and techniques in real-world marketing delivered by expert practitioners.\n\n\nAnthony Tasgal will deliver a paean to serendipity\, insight and wit in a world obsessed with rationality\, KPIs\, metrics and ‘tick-boxing’.\n\nHe’ll cover 3 broad areas:\n\n\nWhy so serious? The arithmocracy\, the obsessive worship of data and facts and what behavioural economics shows us about the power of engaging emotions\nFrom haha to Aha: What can humour teach us about the identification and generation of insight\nWhat do M. Night Shyamalan’s films\, Schrödinger’s cat and a goldfish tell us about insight? Not just what insight is\, but how it feels\n\n\nSpeaker:- Anthony Tasgal (known as Tas)\nTas is a trainer\, author\, speaker\, brand and comms strategist and lecturer. He is a Course Director for The Chartered Institute of Marketing\, the Market Research Society\, the Institute of Internal Communication and the Civil Service College\, and principal advisor for CIO Connect in Hong Kong. He is also a long-term Ad Agency planner and still freelances with several agencies and clients including the Royal Albert Hall to tell their story for their 150th anniversary in 2021.\n\nTas is a global speaker and regularly contributes on marketing and communications subjects to the James Max show on TalkRADIO. He is the author of the award-winning books The Storytelling Book\, which has sold over 30\,000 copies globally\, The Inspiratorium\, and in 2020 InCitations. His specialist topics include storytelling\, behavioural economics and insightment\, and as a lapsed classicist he also indulges in etymology and Homer.\n\nThe webinar will last about an hour and is inclusive of a live Q&A session after the presentation.\n\nThis is the third of our CIM Marketing Club webinars planned for this academic year.\n\nTo register for this webinar please click here.
URL:https://hyperlink-technology.com/nesma/event/from-haha-to-aha-insight-serendipity-and-humour-cim-marketing-club/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/10/insight.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220121T153000
DTEND;TZID=UTC:20220121T170000
DTSTAMP:20260406T141231
CREATED:20211111T091614Z
LAST-MODIFIED:20211222T095349Z
UID:10031-1642779000-1642784400@hyperlink-technology.com
SUMMARY:Powering up your People Management - Challenging Conversations
DESCRIPTION:Overview\nManaging others can be deeply rewarding; it can also be frustrating and challenging! This session will help to build your confidence and skills when managing poor performance and inappropriate behaviour. Spotting problems early and providing effective feedback is essential to maintain a positive team and progress toward team goals. \nFeeling confident about addressing poor performance and unhelpful behaviour is an essential part of the people managers toolkit. The session will shed light on simple communication techniques that focus on addressing the issues whilst maintaining your relationship with members of your team. \nCourse structure\nThis is a bite-sized 90-minute virtual session to help improve your confidence and skills when managing poor performance and behaviour.  It will be interactive and allow you to share current challenges. \nIt will cover:\nAssertive communication\n\nWe will consider the basics of assertive communication\, comparing this approach with others in terms of its effectiveness. We will encourage you to identify your current approach to having difficult conversations and suggest changes to words\, tone and body language that convey an assertive position.\n\nEffective feedback\n\nSimple and straightforward advice on providing feedback in the most effective and timely way. An opportunity to practice with some case study examples.\n\nPlanning and having a courageous conversation\n\nAn opportunity to put together the ideas and tips from the session into a real-play\, we will guide you through planning and conducting a conversation to address poor performance or inappropriate behaviour.
URL:https://hyperlink-technology.com/nesma/event/powering-up-your-people-management-challenging-conversations/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/11/PuPM-Events.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220121T130000
DTEND;TZID=UTC:20220121T143000
DTSTAMP:20260406T141231
CREATED:20211111T085522Z
LAST-MODIFIED:20211222T095304Z
UID:10027-1642770000-1642775400@hyperlink-technology.com
SUMMARY:Powering up your People Management - Harnessing Potential
DESCRIPTION:Overview\nUnderstanding others is key to your success as a people manager\, in this session we will demystify the principles of behaviour\, performance and learning so you understand the key factors that encourage and support positive behaviour and performance. \nKnowing how to influence\, motivate and inspire others will help you to maximise the potential of the people in your team. We will apply some of the key concepts of behavioural science in a clear and practical way. \nCourse structure\nThis is a bite-sized 90-minute virtual session to help improve your understanding and capability when developing others. It will be interactive\, including an activity to assess current development potential within your team. \nIt will cover:\nPsychological safety\n\nAlthough a relatively new topic for the boardroom\, this basic human need holds the key to maximising the potential of individuals within a business and their collective innovation and improvement. We will use this perspective to consider your organisational culture and its impact on the performance of employees.\n\nSources of motivation and influence\n\nAs a leader you rely on motivating others to make things happen. We will use examples from everyday life to identify key sources of motivation and key influences on behaviour\, both in terms of encouraging the behaviours you do want from your team and discouraging the ones you don’t.\n\nDiagnosing skill and will\n\nTaking part in this practical activity will enable you to reflect on current skill and will levels within your team\, which will provide clues as to the most effective strategy for developing their skills and improving their performance.
URL:https://hyperlink-technology.com/nesma/event/powering-up-your-people-management-harnessing-potential/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/11/PuPM-Events.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220121T100000
DTEND;TZID=UTC:20220121T113000
DTSTAMP:20260406T141231
CREATED:20211111T084948Z
LAST-MODIFIED:20211222T095209Z
UID:10016-1642759200-1642764600@hyperlink-technology.com
SUMMARY:Powering up your People Management  - Managing Yourself
DESCRIPTION:Overview\nWe will start with you\, looking at your approach to managing others\, exploring your preferred leadership style\, identifying your strengths and drivers and anticipating personal challenges. In this session\, we will also discover the foundations of emotional intelligence and enhance your self-awareness. \nUnderstanding yourself will help you to understand others. The ability to manage your own emotions and behaviours are essential to your success as a people manager and the content covered will give you clues as to your impact on others \nCourse structure\nThis is a bite sized 90-minute virtual session to help improve your understanding of the importance of effective people management and you as a people manager.  It will be interactive to ensure you can focus on your individual needs. \nIt will cover:\nLeadership styles\n\nYou will use key leadership models to explore your own leadership style\, it’s impact and appropriateness given your business and your current challenges.  We will discuss the pros and cons of a number of key styles.\n\nDrivers and derailers\n\nUnderstanding what motivates and energises us is important\, as is understanding what gets in our way and holds us back. This ability to understand and manage our effectiveness becomes essential as we take on management and leadership roles.\n\nEmotional Intelligence\, self-awareness and self-regulation\n\nA boards’ effectiveness is dependent on the structure of the board and the competency of its directors.  Understanding this relationship allows you to develop the skills you need to fit into this dynamic.
URL:https://hyperlink-technology.com/nesma/event/powering-up-people-management-managing-yourself/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/11/PuPM-Events.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220118T130000
DTEND;TZID=UTC:20220118T140000
DTSTAMP:20260406T141231
CREATED:20211201T182236Z
LAST-MODIFIED:20211201T182559Z
UID:10068-1642510800-1642514400@hyperlink-technology.com
SUMMARY:Marketing with purpose: Building trusted brand experiences
DESCRIPTION:Enjoy this free Webinar Express series from CIM\nOur industry uses language when we speak about advertising to customers like targeting\, reaching\, influencing\, and converting. Yet\, as people\, we would rather feel understood\, heard\, included\, and welcomed. \nMarketing with purpose is a strategy that should be a part of how you evolve your business and customer engagement. It creates a more authentic and genuine brand that increases trust\, love and loyalty. \nSpeaker:- Ben Irons\, Sales Director UK Strategic Sales at Microsoft \nBen joined the Microsoft Advertising team in 2018 and currently is the Travel Industry Director in the UK strategic advertiser segment. Ben has over ten years of experience in the digital marketing industry and as held digital leadership roles in PPC and Biddable Media at publisher and agency including roles at Yahoo\, iProspect and PHD Media. He joined Microsoft from online retail marketplace Notonthehighstreet.com where he was Digital Director\, overseeing all digital marketing activities to drive growth through customer acquisition and retention. \nBen is an advocate for diversity and inclusion\, both internally within Microsoft and externally in the industry. He has represented Microsoft in talking about inclusive marketing at various industry and client events in recent years. He is a consistent contributor to the industry\, presenting and judging at numerous industry events including Search Engine Strategies (SES)\, various Drum events and awards\, and UK and EU Biddable Media Awards over the last few years. \nThe webinar is kindly hosted by CIM Wales and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. \nIf you have any questions regarding the event please use the contact details provided.
URL:https://hyperlink-technology.com/nesma/event/marketing-with-purpose-building-trusted-brand-experiences/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/12/Brand-web.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211209T130000
DTEND;TZID=UTC:20211209T140000
DTSTAMP:20260406T141231
CREATED:20211201T181820Z
LAST-MODIFIED:20211201T181820Z
UID:10066-1639054800-1639058400@hyperlink-technology.com
SUMMARY:Turn up the volume: Amplify culture and make a difference
DESCRIPTION:Enjoy this free Webinar Express series from CIM\n\n\n\nJacobs is a global company with 55\,000 employees in over 40 countries delivering solutions to create a more connected\, sustainable world. It has transformed itself from a traditional engineering and design business into a high-value technology solutions business with deep capability in energy\, intelligence\, infrastructure\, cybersecurity and space exploration. A vibrant brand and culture are playing an essential role in the transition putting marketing and communications front and centre of the journey to higher growth sectors. \nNigel’s Presentation will cover: \n• The challenges of integrating new organisational acquisitions in a virtual world\n• Jacob’s workplace values and culture and how the culture is being amplified\n• The importance of inclusion and diversity\, and the difference between the two\n• How the marketing and communications teams introduced a new corporate brand positioning to signal the move to solutions and empower employees to tell their story \nThe session is suitable for anyone in a marketing\, communications or business role who wants to learn about how brand\, value and culture can help businesses pivot to new services and markets. \nSpeaker:- Nigel Dove\, Director of Marketing and Communications at Jacobs\nNigel is an award-winning marketing professional with significant leadership experience gained within complex and fast moving private and public sector environments. Nigel was previously Head of Marketing at the Manufacturing Institute and Director of Marketing at the North West Regional Development Agency. \nThe webinar is kindly hosted by CIM North West and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. \nTo register for this webinar please click here. \n\nIf you have any questions regarding the event please use the contact details provided.
URL:https://hyperlink-technology.com/nesma/event/turn-up-the-volume-amplify-culture-and-make-a-difference/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/12/Culture-Web-express.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211202
DTEND;VALUE=DATE:20211203
DTSTAMP:20260406T141231
CREATED:20190509T201550Z
LAST-MODIFIED:20210812T082144Z
UID:6133-1638403200-1638489599@hyperlink-technology.com
SUMMARY:North East Marketing Awards 2021
DESCRIPTION:North East Marketing Awards are back for 2021! It will soon be time to celebrate again!\nWe’re very excited to announce that the North East Marketing Awards will be returning this December!  \nIt’s been an incredibly difficult couple of years and we can’t wait to be able to celebrate with you again. Although it’s been a challenging time\, it’s also been a time of immense creativity\, resourcefulness and determination and that’s what we want to show case at this year’s awards. Whether you’re a marketing agency\, in-house marketing team\, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals. \nDate: 2 December 2021\nVenue: TBC \nNominations are open now!\nWhether you’re a marketing agency\, in-house marketing team\, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals. \nCategories\n\nRising Star of the Year\nMarketer of the Year\nMarketing Director of the Year\nCampaign of the Year (Agency)\nCampaign of the Year (In-House)\nNot for Profit Campaign of the Year\nThe Adaptability Award *New for 2021*\nBrand Creation of the Year (Agency)\nBrand Creation of the Year (In-House)\nProduct Launch of the Year\nIn-House Marketing Team of the Year\nAgency of the Year (Under 20 employees)\nAgency of the Year (Over 20 employees)\nOutstanding Achievement Award\n\nNomination Deadline: 15th October \nClick here to view the category criteria & nominate. \nnesma is a Corporate Sponsor for 2021\, we are looking forward to seeing all your nominations! \nWho should nominate?\nThe Awards are designed to showcase and celebrate marketing talent across the region. The award categories reflect the breadth of specialisms and roles across the profession and enable talent to be recognised across the career span from Rising Star of the Year to Outstanding Achievement. NEMA will be extending the relevant period for work for the 2021 awards from October 2019 to October 2021\, celebrating 2 years of marketing expertise! \nContact Us\nFor more information email claire@echoevents.org or call 0191 241 4523.
URL:https://hyperlink-technology.com/nesma/event/north-east-marketing-awards-2021/
LOCATION:Newcastle upon Tyne
CATEGORIES:Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/05/NEMA.png
ORGANIZER;CN="Echo Events &amp%3B Association Management":MAILTO:claire@echoevents.org
END:VEVENT
END:VCALENDAR