Getting from giving, CSR life lessons
2020-08-25 13:00 - 14:00 UTC | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Tuesday 25 August 2020.

As a SME, should you be considering CSR? What are the demands personally and professionally? Is it all about giving or do you get something in return? Join Nicky Rudd from content marketing and PR agency Padua Communications as she takes you on her CSR journey. Nicky will be sharing what she has learnt from volunteering with Surrey Young Carers, City YMCA and other more regional community initiatives over the past decade. She will be offering some tips to highlight what you need to be aware of if you are thinking CSR is going to be included in your future plans as well as giving advice on getting the balance right personally and professionally.

This talk is ideal for anyone thinking of volunteering and business owners who are looking to integrate CSR with their business strategy.
Speaker: Nicky Rudd – Managing Director, Padua Communications

Nicky is a Fellow of the Chartered Institute of Marketing (CIM) and a communications consultant with 23 years of agency experience. She is MD of Padua Communications, an agency that she founded in 2009 and that offers content, marketing, PR and events support.
With a background in tech PR and experience of working in consumer and B2B, Nicky has stacks of experience of working with clients in a wide range of markets creating PR and content campaigns. Nicky has worked in TV and radio production at The Media Trust and BBC Radio Northampton, where she also presented. Prior to that, she started her career as a secondary school English and Media Studies teacher. A member of the PRCA, Nicky is a regular facilitator and speaker on business communications, marketing and PR.
Nicky drinks an inordinate amount of tea and was very nearly the voice of the speaking clock.

The webinar is kindly hosted by CIM South East and will last approximately 40 minutes with a Q&A session after the presentation.
If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider.

CIM & CIPR Qualification SOS
2020-09-03 15:00 - 16:00 | Online Drop-in
We have set up a CIM & CIPR qualification virtual drop-in on Thursday 3 September 2020 ahead of the new term.
Whatever questions you have about studying with nesma, we’ll do our best to answer them!
Whether you are looking to upskill or add an accredited qualification to your CV but aren’t quite sure where to start – this session is for you.
Veronica Swindale (director of nesma) and Lucy Davidson (nesma Client Relationship Manager) will be online for an informal drop-in and chat to discuss everything you want to know about CIM and CIPR qualifications.
Our new term starts in September/October and with 15 Marketing and Public Relations qualifications to choose from we are sure you have plenty of queries about the different courses available. So whether it’s course dates, assessment methods or entry requirements that concern you, why not sign up. We can discuss costs, payment plans and talk you through the best route to match your ambition.
To sign up for the drop-in, please email lucy.davidson@hyperlink-technology.com.
Once you sign up a Teams invite will be sent to you – Please make sure you sign up before 2 pm on Thursday 3 September so can make sure we can get your invite to you.

Covid-19 impact on the promotion of place and the role of destination marketing organisations
2020-09-10 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Thursday 10 September 2020.

Marketing Liverpool Director, Chris Brown, will outline the success of Marketing Liverpool and the factors that make it one of the best performing DMOs in the UK. Marketing Liverpool promotes the City Region as a global destination for visitors, conventions and investment and Chris will reflect on the implications of COVID 19 on their work.
Speaker: Chris Brown – Marketing Liverpool Director

The company was established in 2013 and is a division of Liverpool City Council. It is responsible for communicating the City’s brand positively and imaginatively to local, national and global audiences. They work with partners in business, cultural organisations, educational institutions and community groups to promote the city as a place to live, work, visit, invest and study. Marketing Liverpool has an impressive track record in attracting major conferences and events, increasing the number of visitors and improving Liverpool’s reputation as a leading UK business destination.
The webinar is kindly hosted by CIM North West and will last approximately 40 minutes with a Q&A session after the presentation.

If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider.

People Power 2020
2020-09-18 09:00 - 17:30 | Virtual Conference, - Join online to enjoy a lively agenda of motivational key notes and practical seminars, designed to help you boost productivtiy across your organisation by developing a thriving, engaged workforce.
NOW ONLINE – People Power – 18 September 2020
This 1-day event will bring together senior decision-makers who are dedicated to creating and developing a workplace where people thrive and business succeeds.
It will be a lively and interactive day jam-packed full of challenging and provoking keynote sessions, seminars, practical workshops, live demonstrations, 1-2-1 advice and coaching sessions.
You can register for People Power 2020 using the nesma 20% discount code NESMA20.
Find out more from their website here.

Leading and managing through change
2020-09-21 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Monday 21 September 2020.
When Walt Disney said “Times and conditions change so rapidly that we must keep our aim constantly focused on the future” one doubts that even a visionary like him could have predicted the world we live and work in today in terms of political, economic, social, technological and environmental changes.

Things seem to be accelerating at an incredible pace with the only constant in many working environments, being change itself, and there is reasonable cause to argue many organisations are change-weary. Managing change, on an individual, team, or organisational level is challenging, and not without conflicting opinions, concerned stakeholders, predictable naysayers as well as the change champions, optimistic embracers and early adopters.
Speaker: Nick Girling, Managing Director of Nick Girling Associates Ltd

Nick spends his time working closely in collaboration with clients to enhance their sales, leadership and management functions. This involves consulting, designing and delivering development programmes for leaders, managers and supervisors at all levels across the globe.
Often working with organisations to support team integration post-spin-off or M&A, Nicks’ leadership background means what you see is what you get. He truly believes in partnership and collaboration. He is a credible and challenging Boardroom Coach focusing on team synergy and trust to enable strategy implementation. Before forming Nick Girling Associates (NGA) in 2012, he was with Krauthammer International Training and Coaching for 10 years, the last four as UK Country Manager. Prior to that, he spent 20 years in commercial and sales leadership roles.
The webinar is kindly hosted by CIM Yorkshire and will last approximately 40 minutes with a Q&A session after the presentation.

If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider.

UNCANNED
2020-09-23 09:00 - 16:00 | Virtual Conference, - Join online to enjoy a lively agenda of motivational key notes and practical seminars, designed to help you boost productivtiy across your organisation by developing a thriving, engaged workforce.
NOW ONLINE – Uncanned – 23 September 2020
UNCANNED is a one day, online-only conference designed for ambitious marketing professionals looking to be the marketing leaders of the future.
With an incredible line-up of industry-leading speakers, we’re giving you, the leaders of tomorrow, exclusive access to the experiences and expertise of the big brand marketers of today.
Across six key topics, you’ll learn from real experience through a series of talks. There will also be an opportunity to engage with the experts themselves with live online Q&A sessions after each segment.
UNCANNED is for anyone who is looking to develop their skills and career in marketing. Regardless of your current level and experience, this event is for you if you are interested in any of the topics covered.
You can register for UNCANNED 2020 free here
Check out all the great speakers, and brands they have lined up here.

Developing an Employer Brand - Thursday 1 October
2020-10-01 09:30 - 16:30 | nesma Online, United Kingdom
Following on from his successful speaker’s slot at this year’s virtual People Power Conference, join Paul Hitchens for his 1 day workshop…
Maintaining an employer brand will help retain the best people and increase motivation and engagement in your organisation.
Course Overview
A strong employer brand is a primary factor in attracting the highest calibre of talent to your organisation. Maintaining your ‘employer brand promise’ will help you retain the best people and increase the motivation and engagement levels across your organisation. This course provides you with the insights to develop a differentiated employer brand and the strategies to communicate it internally and externally.
How will you benefit?
You will gain a clear knowledge of the benefit a strong employer brand provides to a growing organisation. You will take away strategies to differentiate your corporate brand as an attractive place to work. You will feel confident about communicating your employer brand both internally and outside of your organisation.
Your enterprise will benefit from attracting and retaining the best talent. An effective ‘employer brand strategy’ will help to lower recruitment expenditure, staff turnover and increase employee engagement to fulfil your organisation’s vision and values.
Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap, you are trying to plug we can design a course just for you and your team.

Crisis Communications
2020-10-22 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Thursday 22 October 2020.
A crisis occurs when you least expect it. It can be natural or man-made and it can have a devastating impact on a company’s brand, its people and its profit. Often regarded as something that big corporate organisations should have, every business – no matter how large or small and regardless of what it does – should have a plan in place.

This webinar gives an overview of some of the simple things that can lead to a crisis if not handled effectively, presents a seven-step guide to help you prepare, and supports these with case studies.

Speaker: David Ing

David is Managing Director of Fabrick, an award-winning, full-service marketing and communications agency who have focused on construction, property, architecture, engineering and the built environment for the past 32 years.
The webinar is kindly hosted by the CIM Construction Industry Group and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11am on Thursday 22 October please let CIM know as soon as possible.

CIPR National Conference 2020
2020-11-10 10:30 - 2020-11-12 16:00 | Virtual Conference, - Join online to enjoy a lively agenda of motivational key notes and practical seminars, designed to help you boost productivtiy across your organisation by developing a thriving, engaged workforce.
NOW ONLINE – CIPR National Conference 2020 – 10 – 12 November 2020
The theme of this years 3-day conference is, post COVID – Communications Leadership in the New World with an emphasis on the skills and business considerations we need to have to adapt and thrive.
The CIPR National Conference is back for 2020 in a new and exciting virtual format. Join CIPR to discover the business issues we need to consider and the skills we need to have to adapt and thrive in this new world. The conference programme will be announced in the coming weeks but the speaker line-up is already looking impressive. Read on to see who CIPR have booked to join them so far.
AN EXPERIENTIAL EVENT
All zoomed out after lockdown? CIPR are hosting the National Conference on a clever new virtual platform that is powered by gaming tech and designed to deliver an experiential event. Walk around, open the doors to your breakouts and network with delegates, sponsors and speakers through video or text chat.
A FLEXIBLE PROGRAMME AND PASSES
The National Conference will be held over three days. Each day is themed, with three 90-minute sessions taking place throughout the day.
Tuesday 10 November
Theme: What is this new world?
Wednesday 11 November
Theme: People
Thursday 12 November
Theme: Business
You can purchase a weekly pass and take part in all three days, a day pass, or pay only for the sessions you want to attend.
The weekly pass will give you access to all sessions in the on-demand area so if something comes up so you can go back whenever you’re ready and catch up. Day and session passes give you access to live sessions and Q&As only.
DAILY CHAIRS

Chair for the New World day (Tuesday 10 Nov): Laurian Hubbard

SPEAKERS

Andy Ambler, Director of Professional Game Relations at The FA
Effie Kanyua, Hearst, Director of PR & Communications
Emma Mamo, Head of Workplace Wellbeing at Mind
Mandy Rutter, Consultant – Wellbeing, resilience and trauma psychologist
Rory Sutherland, Vice Chairman Ogilvy UK

CPD points – 5 points per session

Demystifying and simplifying customer journey mapping
2020-11-11 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Wednesday 11 November 2020.

The pandemic has caused, potentially permanent, changes to customer behaviour – mainly a shift from in-person to digital channels (McKinsey 2020). And in response, many organisations are ‘digitally transforming’ and quickly developing new digital products and services. Many will have posted updates to their content to reflect the current Covid-19 situation.
From a marketing perspective, we need to ensure these changes do not negatively impact our customer’s experience. For example, we may need to update product pages on a website to ensure that customers aren’t left feeling frustrated when clicking from the home page to product pages only to discover the products are not “currently available to staff limitations”.
Despite being a popular tool when it comes to improving the digital customer experience, many businesses and organisations do not ‘do’ customer journey mapping (CJM). A lack of understanding of the value of CJMs as well as being time short are often cited as reasons why CJMs are not used.
This session offers the customer journey map as a tool to help you gain clarity about your customers’ journey and to manage the experience of digital customers during these uncertain times. We’ll present the case for CJM, illustrate a CJM, outline the CJM steps and provide some top tips on how to get started.

Speaker: Marian Norwood

Marian is a Marketing and Digital Marketing Consultant who leads the consultancy, qualifications and training activities at the NW School of Marketing. An award-winning academic and marketer, Marian heads up the delivery of all CIM qualifications.
Prior to establishing NW School of Marketing, Marian lectured in marketing at Ulster University. During that time, she headed up strategic marketing consultancy projects for public sector organisations and eCommerce knowledge transfer programmes with private B2B sector organisations. Additional experiences include retail and marketing management roles as well as several voluntary roles on Boards of Trustees.
The webinar is kindly hosted by CIM Ireland and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider.
If you don’t receive an email containing the webinar link by 11 am on Wednesday 11 November please let CIM know as soon as possible.

Sustainability: Is it time for marketing to grow a conscience?
2020-11-19 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Thursday 19 November 2020.
Covid-19 is dominating our health and well-being in 2020 and yet the need to consider the green planet agenda has never been so pressing. This webinar introduces a range of ideas and exercises to help anyone in marketing and business think through their approach and become a superhero for sustainability.
Speaker: Sarah Duncan
Sarah is a marketing/business development consultant and expert advice trainer. She has been in business for over 30 years – starting with luxury hotels, then moving through private club and spa development in Asia, to setting up her own consultancy, Sleeping Lion, in 2005. She has watched with interest as sustainability has crept its way up the business agenda, driven collectively by more ethically conscious employees and customers.
She is the author of ‘The Ethical Business Book – 50 ways you can help protect People, the Planet and Profits’. She now also provides consultancy and workshops specifically on ethical marketing and sustainable corporate behaviour.
The webinar is kindly hosted by the CIM Midlands region and last approximately 40-45 minutes inclusive of a Q&A session after the presentation.
If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Thursday 19 November please let CIM know as soon as possible.

Intro to Social Media Marketing
2020-11-20 09:30 - 16:00 | nesma Online, United Kingdom
A 1-day practical course to take you through the fundamentals of social media marketing.
This full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging.
You may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms, but you’re not sure which ones are best for your type of business.
Our Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter, Facebook, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly, how to use the platforms to make connections and how to generate appealing and appropriate content that works.
For each platform, you will learn:

the correct way to set up your social media accounts
how to customise and brand your profile
how to manage your settings
how to update your profile
how to connect with others and grow your following
the best type of content for your business
the best type of content for your target customers
how to manage customer data in view of GDPR

This day counts towards CPD.
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email lucy.davidson@hyperlink-technology.com

Latest Trends in Digital Marketing - CIM Marketing Club Online
2020-11-26 18:30 - 20:00 | Online Webinar
**Bookings for this Marketing Club event close at 09:00 on Thursday 26 November 2020**
In this highly practical session, award-winning author and speaker Daniel Rowles will guide you through the latest trends in digital marketing. The session will cover topics like influencer marketing, latest trends in podcasting and video as well as the latest developments in social media. You’ll leave with tools and techniques you can take away and use straight away, and every attendee will be provided with the latest ‘digital marketing toolkit’ – a guide to the best free digital marketing tools which covers:-
• Digital marketing in perspective
• Latest changes in Google and search
• The changing role of online content
• Social media latest tools and trends
• The digital marketing toolkit download
This is the first of a small number of CIM Graduate Gateway Marketing Club online events planned for this academic year.
What is the CIM Graduate Gateway Marketing Club?
For the past three years four leading London Universities – London South Bank University, University of Westminster, University of East London and the London College of Fashion – have collaborated with CIM to run a programme of on-campus practitioner-led events for marketing students and London marketers alike. On the basis that you can’t keep a good idea down, for this year we will be running Marketing Club events virtually on Microsoft TEAMS.
About the speaker:- Daniel Rowles
Daniel is a Programme Director for Imperial College Business School, a Fellow of the Chartered Institute of Marketing, CEO of TargetInternet.com and Founding Director of the Digital Leadership Programme. He is also the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast, and an award-winning author for publisher Kogan Page (Mobile Marketing, Digital Branding, Building Digital Culture, Podcast Marketing Strategy) who’s books have been translated into 12 languages.
Daniel has helped organisations of all types to use digital effectively, working with a wide range of businesses, from start-ups through to global clients like the BBC, Sony, Google, Tesco, Vodafone, Mercedes, Barclays and many more.
Information on how to join, along with the link, will be sent the morning of the event so please do check your spam/junk folders that morning in case the email has been directed there by your email provider.
If you haven’t received an email containing the webinar link by 11 am on Thursday 26 November, please let us know as soon as possible.

How to use Email Marketing and Mailchimp
2020-12-04 09:30 - 16:00 | nesma Online, United Kingdom
Email marketing is an important part of any marketing strategy.
It’s a cost-effective way to promote your products and communicate with your customers to reach your business goals.
This email marketing & MailChimp workshop will help you master the essentials of email marketing, list building, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections, that they will want to receive.
For Email Marketing you will learn:

how to collect contact data ethically
how to compile mailing lists and segment contacts into target groups
how and where to store contact data
how to select the right type of campaign
how to generate a content plan for your campaigns
how email marketing integrates with other marketing activities

For MailChimp you will learn:

how to set up your accounts correctly
how to set up your lists and sign up forms
how to brand templates for your campaigns
how to schedule and send out your campaigns
how to analyse the reports
how to set up Autoresponders
how to manage customers data in view of GDPR

This full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time.
A testimonial from the last session:
“Thank you to nesma and my tutor for an excellent, informative day of learning about email marketing and Mailchimp. It was well-paced and structured very well, packing in a lot more content than I would often expect from a one-day workshop. Our tutor made the effort to ensure the workshop was relevant to each attendee’s industry and role, and to link this with practical applications in line with their marketing strategy. It was good to get together with marketers from different sectors to share ideas, a great way to help us all think outside the box. At the end of the day, I was full of inspiration for my email marketing strategy!”
Eleanor McIntosh, Marketing Executive, North East
Email Marketing and Mailchimp
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email lucy.davidson@hyperlink-technology.com.

Work Smarter with Microsoft Teams
2020-12-07 10:00 - 11:30 | nesma Online, United Kingdom
This session is designed to make Teams more productive for you and your organisation.
Teams is a collaboration platform and it’s included totally free with Microsoft365 and Office 365. It comes with lots of bells and whistles though such as document sharing, online meetings, and many more extremely useful features for business communications.
It’s a great team space to make creative decisions and communicate with one another, so why not learn how to take advantage of all its features.
Course Structure
This session is a bite-sized Online Course (1 ½ hrs) to help improve your Teams skills and knowledge.
It will cover;
Chatting and Collaborating with Colleagues
Learn how to get the most out of Teams and use chat instead of Email. Learn how to chat with colleagues, create group chats with multiple colleagues, share and edit documents brought into a Chat, bookmark Chat posts to return to them later, save time using search tools, hide chats that aren’t current, format your posts to look like email, avoid being disturbed by activity within Teams and more.
Teams and Channels
Learn how to create Teams and Channels to improve collaboration with colleagues. Learn how to create Private and Public Teams, manage Teams and control what members are allowed to do, understand when to use the General Channel, create additional Channels for projects or topics, create new documents and upload files into Channels, co-edit documents live with Team members, turn on notifications to stay informed of activity within Channels and more.
Schedule and Hold Effective Teams Meetings
Learn how to schedule internal and external meetings in Teams and achieve more during every meeting. Learn how to schedule Teams meetings in Teams and Outlook, use the scheduling assistant to find suitable times in colleagues’ calendars, meet with external contacts, share files during meetings, edit documents with colleagues during meetings, record meetings and transcribe notes, record meetings, share screens and give control of your screen to others, take minutes using OneNote and more.
Take you Beyond the Basics
Learn how you and your colleagues can achieve more with Teams to collaborate and communicate inside and outside of your company. Learn how to use a wide range of useful apps such as Planner and ToDo, bring email conversations into Teams, move Teams conversations over to Outlook and vice versa, master search techniques to find information and files, use keyboard shortcuts to work at speed, gain more understanding of SharePoint, OneDrive and sharing files, chat with contacts outside of your company, add external contacts as guests within a Team and more.

The UK food and drink market 2020 and beyond - where to now?
2020-12-10 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Thursday 10 December 2020.
For all sorts of reasons, 2020 has been one of the most eventful years in food and drink retail. The pandemic led many consumers to take their first steps into online shopping, and retailers who were not prepared for the change struggled to keep up with massively increased demand. At the same time, Ocado (now bigger than Tesco in terms of share value), severed its ties with Waitrose in favour of M&S, whilst the discounters continued with their ambitious expansion plans and are now looking to move into the online sector.
But what of the future? Winners and losers, dietary trends and how the country recovers from the pandemic may all have a part to play. Add to that Brexit and the emergence of new entrants such as Amazon Fresh, and the challenge for retailers will be to maintain and grow market share whilst investing in online and keeping an eye on profitability. To some extent environmental issues and ‘plastic-free’ have taken back seat during the pandemic, but will it once again emerge as one of the key differentiators in a competitive market.
Speaker: Andrew Walker
Andrew is Client Knowledge Director at Kantar Worldpanel. Kantar is the global leader in continuous consumer panels. Their UK consumer panel of 30,000 households is the largest single source of continuous consumer and shopper insights, providing insight and information to the world’s leading brands.
The webinar is kindly hosted by the CIM Food, Drink and Agriculture Group and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider.
If you don’t receive an email containing the webinar link by 11 am on Thursday 10 December please let CIM know as soon as possible.

CIPR North East - 2020 Festive Fizz Quiz
2020-12-10 18:00 - 19:00 | Online, United Kingdom
CIPR North East festive fizz and quiz.
You bring the bubbles (or baubles) and we’ll bring the questions.
What more says ‘celebration’ than an online quiz, lubricated by some bevvies of your choice?
Join PR colleagues from across the region on Thursday 10 December at 6pm for a bit of festive fun – don’t worry Christmas jumpers/hats/decorations not mandatory, but allowed.
While we may not be able to see each other face-to-face at the moment, there’s nothing stopping us hanging out together and having a bit of festive fun in the process, with questions posed by Kate Vogelsang. It’s totally free of charge to join in, but please don’t let this stop you donating to your local foodbank and iprovision if you are able.
Feel free to bring your family along too! The fun is open to both members and non-members of the CIPR too.

Introduction to Content Marketing
2020-12-11 13:00 - 16:00 | nesma Online, United Kingdom
Marketing is impossible without great content.
Content Marketing is fast becoming an essential skill for any business and with recent changes in Google, the question is no longer ‘if’ but ‘when’ are you going to start creating your own assets like blogs, webinars and infographics to grow your business and boost your profit with ease.
Introduction to Content Marketing is a highly interactive workshop designed to kick-start your Content Marketing journey. Whether you’re an absolute beginner when it comes to blogging or has made a few false starts with a webinar, learn how to get the ‘Content’ habit.
Included in this fun, interactive half-day workshop:

how each type of content works to promote you and your business
buyer personas v. customer segmentation
how to find your perfect ‘blogger’ type and get comfortable with creating content
how to define your online value proposition or USP
how to use podcasts, webinars and video to promote your brand
how to generate great content ideas every day
how to manage customer data in view of GDPR

By the end of the workshop, you’ll have gained a clear understanding of how Content Marketing works and how to start using it to build your business – and boost your profits. Immediately!
This half-day counts towards CPD.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email lucy.davidson@hyperlink-technology.com.

How to Succeed with Social Media Marketing
2020-12-18 09:30 - 16:00 | nesma Online, United Kingdom
Connect, engage and interact with your target audience.
Advanced Social Media is right for you if you know the basics but want to go deeper on Twitter, Facebook, Linkedin and YouTube. Learn how to use the paid features, advertising tools, target the right audiences and read your analytics correctly.
For each platform, you will learn:

how to integrate Social Media into your marketing campaigns
how to select the right social media tools for your goals
how to use promoted posts, accounts and content
how to find your target audience
how to place and manage adverts
how to use the analytics tools and measure campaigns
how to use the audience building tools
how to use online tools to manage multiple social media accounts
how to manage customer data in view of GDPR

We will also review Pinterest, Instagram, Google +, Vimeo, Slideshare and decide which are the best for your business.
This day counts towards CPD
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email lucy.davidson@hyperlink-technology.com.

An Introduction to Facebook for Business
2021-01-13 10:00 - 11:30 | nesma Online, United Kingdom
Facebook is the world’s most popular social media platform; with around 45 million people in the United Kingdom having a profile registered alone. This, along with the incredibly powerful free tools available to us on the platform, makes it an obvious space to look to promote your business, grow your following, and market your products or services.
Whether you want to or currently use Facebook for personal reasons, this isn’t a space that you can afford to ignore for your business in our increasingly digital world.
If you want to use Facebook for your business but don’t know where to start, then this session is perfect for you. Introducing the social media platform as a business tool, we’ll explore how you go about setting up and optimising a Business Page, before getting you started with building your online audience and looking to create those first pieces of content.
Course Structure
This is a bite-sized 90-minute practical virtual session to help you improve your knowledge of the social media platform for your business.
It will cover;
Creating a Facebook Business Page
Follow the simple steps and learn how to create a Page for your business on the platform. Unlike personal profiles, Pages will allow you to access and make the most of all of the free business tools available to you on Facebook; from automated messaging, to scheduling content, to promoting your business’s contact information to your audience.
Optimising your new business presence
Understanding the various ways that you can optimise your Page on Facebook can be the difference between converting a customer, or helping someone find you through Facebook’s search feature. We’ll walk through the entire ‘Page Info’ section so that you know exactly what to add to your Page and how it will affect your business presence on (and off) the platform.
Posting your first piece of content
We’ve all likely posted something to social media before, but posting as a business is an entirely different kettle of fish. Looking at the first pieces of content you can create for your business Page will help you get up and running and confident in what you want to say to your audience on the platform.

CIPR North East PR Book Club
2021-01-13 19:00 - 20:00 | Online, United Kingdom
CIPR North East PR Book Club
Award-winning author Amanda Coleman will discuss her book Crisis Communication Strategies in conversation with Ramona Slusarczyk, a lecturer in Corporate Communications at Newcastle University and will answer questions from the audience.
Whether your interest is in preparing in advance, responding effectively or recovering in full, or more likely all three; please do join CIPR NE for an evening of conversation, questions and answers with a very experienced crisis communications specialist.
Save 25% on ‘Crisis Communications Strategies’
And just in time for Christmas, they have negotiated a 25% discount on Amanda’s book, part of the PR in Practice series with the publishers Kogan Page, just quote discount code CIPR25* when you buy the book online. (*Discount applies to all Kogan Page Books.)
Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses.
The inaugural PR book club is sure to be a popular event so book your place now.
To contribute please email Laurel Hetherington your questions for Amanda in advance, and on the night Ramona will put these to Amanda in a 20-minute interview.
The conversation will open for a round table discussion and any final questions, aiming to finish around 8pm. The interview will be recorded on zoom and a special version will be available for students afterwards.
This virtual event is worth 5 CPD points and is FREE to CIPR members with a limited number of places available for non-members for £10 each with the profits being donated to iprovision, the CIPR’s benevolent charity.
Amanda Coleman is a crisis communication consultant and a fellow of both the CIPR and PRCA. As Head of Corporate Communications for Greater Manchester Police she managed many significant crises including the Manchester Arena terrorist attack in 2017. A regular international conference speaker, she has been involved in European studies of crisis communication, law enforcement and social media crisis usage.

Leading through turnaround and transformation
2021-01-26 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Tuesday 26 January 2021.

Few places illustrate the possibility of transformation in the most unpromising of circumstances as the Eden Project. The way a post-industrial landscape in the poorest part of the UK’s poorest county was turned into an iconic destination, educational charity and environmental inspiration shows what can be achieved working as a community and in harmony with nature. A worked out clay pit near St Austell in Cornwall is now a beacon of biodiversity and environmental optimism, welcoming over a million visitors a year, supporting thousands of jobs and inspiring successor projects around the world.

However Eden’s journey was not always smooth, and near failure in 2012-2013 brought about the need for a second transformation. The subsequent turnaround story carries lessons for organisations and brands seeking routes through difficult times, from the three phases of recovery (financial, reputational, and psychological) to the need for 21st century leadership. Humility, decency, authenticity, kindness and an intolerance of hierarchies were the foundations on which the turnaround was built, along with the application of the old-fashioned virtues of focus and relentlessness. It’s the commitment to rebuilding the core proposition that, over time, has provided the opportunity for the brand to be extended and for new ventures to be launched. Those lessons are now being applied to a start-up, the Creative Land Trust, which seeks to bring about a transformation in the arts sector, first in London and then beyond. Faced with the problem of creatives being priced out of the very city they have made vibrant and prosperous, the Trust is developing a new model for the sector, blending funding streams to work with the grain of the market to provide a permanent solution for the benefit of all. This combination of charity and commercialism is the basis not only of the future success of the Creative Land Trust, but of past challenges such as the modernisation of the Royal Horticultural Society.

In this presentation, Gordon Seabright will share the lessons learned from a career centred on turnaround and transformation; what worked, what didn’t, and what insights are relevant to anyone guiding their organisation through a period of essential change.

Speaker: Gordon Seabright.
Gordon has been leading cultural and environmental charities for the past decade. Since early 2020 he has been Chief Executive of the Creative Land Trust, a new charity established to reverse the loss of artists and creatives from London. Before that he was Chief Executive of the world famous Eden Project, following periods at the helm of the National Cycling Charity and the Royal Horticultural Society and senior posts at English Heritage, WH Smith and Waterstones Booksellers. He also serves as a trustee/NED of a number of environmental, international development and community organisations.

The webinar is kindly hosted by the CIM South West and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Tuesday 26 January please let CIM know as soon as possible.

The darker side of nudging
2021-02-11 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Thursday 11 February 2021.
The darker side of nudging – when the ends don’t justify the means…
Charity and social marketers, behaviour change practitioners and social policy campaigners do good, well that’s their aim. Supported by clear objectives, detailed policies, defined behavioural outcomes and ethical codes of conduct, the choice of marketing techniques should be straightforward.
But certain tactics often used in commercial environments have triggered debate, particularly when used in not-for-profit contexts. For example, greater digital automation and AI algorithms (meaning the absence of human decision-making) may cause messages to be re-targeted to vulnerable or inappropriate audiences. Or the use of ‘urgency messaging’, tapping into scarcity bias, to manipulate an action. We may consider that our messages are just sensibly framed (copywritten) or that we’ve made good use of anchoring or defaults to encourage larger donations or more sign-ups, but if these are primarily ‘reactive’ decisions rather than ‘reasoned’ decisions, are we being deceptive by exploiting certain susceptibilities? When is a choice not a choice? And is transparency a pre-requisite?
The ethical arguments can be nuanced and the ‘ends justify the means’ argument cannot be applied in all circumstances. This session will explore the following:

Which tactics should we be worried about
Which techniques might be considered unethical and which cognitive biases are they tapping into
Examples from the non-profit sector, calling out the sludgers
How to sense check your influencing strategy and which frameworks can help
Ways we can influence and persuade with integrity
Going forward – how can we support one another without judgement and in our clients and supporters’ best interests

Or as Good Ol’ King Wenceslas might have said…“Dear do-gooders, please do good goodly or the good you do won’t be too good.”
In this presentation, Gordon Seabright will share the lessons learned from a career centred on turnaround and transformation; what worked, what didn’t, and what insights are relevant to anyone guiding their organisation through a period of essential change.
Liz Barnes, Vice-Chair of the CIM Charity and Social Marketing Group, Behavioural Scientist and Marketer, will share her insights from her work in social marketing, customer experience and the third sector where she has seen behaviour change techniques applied for good and learned from the bad.
The webinar is kindly hosted by the CIM Charity and Social Marketing Group and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Thursday 11 February please let CIM know as soon as possible.

Focusing your marketing strategy on recovery and growth
2021-02-16 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Tuesday 16 February 2021.

The coronavirus pandemic has elevated the relevance of reputation and relationships in marketing. Over the past year, businesses with a clear vision and purpose have stood out, while those who have failed to act responsibly have been exposed.

But the seemingly unending uncertainty has made it challenging for marketers to know what they should be doing, both tactically and in terms of implementing or redefining marketing strategies. In this webinar, strategic marketing consultants Jade Tambini and Georgina Lewindon, together with data and analytics consultant Sameer Rahman, will answer some of the pertinent questions at the forefront of marketing professionals’ minds. Drawing on their versatile combined experience, they’ll provide practical advice for how to position your marketing strategy over the next few months to enable your business to recover and grow.

This session will provide guidance to address the following questions:

• How do we build on our brand to help it stand out?
• How can we improve our employer brand?
• What should we do about rebranding or launching a new brand?
• How can we understand our customers’ changing behaviour and thoughts?
• How can we define realistic objectives for post Covid-19?
• What should we be spending on marketing right now?
• How do we pivot our business and proposition in line with these trends?
• How can we look at the market, consumer and internal data to define our business for the future?
• Which data we should be looking at and where is it available?

Speakers: Jade Tambini, Georgina Lewindon and Sameer Rahman.

Jade Tambini is the owner of Tambini Marketing, a marketing consultancy focused on results. An award-winning professionally qualified CIM marketer with 16 years’ experience, Jade’s professional experience includes running an international marketing department as Head of Marketing for FTSE 100 company DS Smith Plc and has worked for a variety of businesses up to Director level.

Jade has extensive experience in brand and marketing strategy, leading and implementing large scale rebrands and brand positioning projects. She was also previously Chair of The Chartered Institute of Marketing Wales Board.

Georgina Lewindon is the owner of Glew Marketing, a strategic marketing consultancy which helps small businesses develop a more structured and integrated approach to their marketing. A CIM qualified Chartered Marketer with a research-based masters degree, she has 16 years of experience building and managing marketing functions across a diverse range of industries and sectors.

Georgina’s past experience saw her responsible for strategic marketing, brand development, stakeholder engagement, communications and event management for a variety of organisations including the internationally renowned Law School at Cardiff University. She is also a member of the CIM Wales Board.

Sameer Rahman – Head in data, heart in marketing; is the best way to describe Sameer. Voted by Data IQ as Top 100 Data leaders and influencers in the UK in 2020. Sameer is a business leader who uses data as the lynchpin and key asset to drive organisational growth, and who uses the art of leveraging data to do something meaningfully different in the market. A visionary data and insight leader with experience of influencing business practices at all levels, right from improving campaign performance, increasing customer lifetime value, uncovering new market opportunities to using data to disrupt business models. Sameer champions data and analytics democratisation across organisations and is an automation expert having led analytics automation in the form of auto machine learning, data preparation and auto visualisation of reporting.

Through the application of data science, Sameer has helped optimize marketing budgets in excess of £80m, identified new market opportunities, developed product portfolios and changed business culture to more data-led and informed decision making. One of the very early adopters of augmented analytics and machine learning technologies using it to reshape business practice. Sameer is a thought leader, published international author on predictive modelling, prominent blogger and conference speaker on various data science related topics.

The webinar is kindly hosted by the CIM Wales and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Tuesday 16 February please let CIM know as soon as possible.

Sharing Scotland's Stories
2021-02-23 13:00 - 14:00 | Online Webinar
Join CIM for another great Webinar Express on Tuesday 23 February 2021.
With fierce international competition, how does a small country like Scotland get itself noticed and make a name for itself? Through collaboration, agility, and the ability to be bold. In this talk, Cat shares her experience working across national organisations to share Scotland’s stories with the world.
Speaker:- Cat Leaver, Head of Brand at VisitScotland
Cat is a strategic marketing leader with experience across traditional and digital channels, complex stakeholder management and a track record of delivering results in both agency and client-side environments. She heads up global brand for VisitScotland and holds a non-executive board position for CodeClan – Scotland’s national digital skills academy – and an advisory board position for City Nation Place.
In 2018, Cat was brought in to lead on the exciting cross-agency initiative Brand Scotland, setting out a bold new strategy for Scotland and to work across national organisations to establish a team of talent, a digital infrastructure and a platform which set out to build Scotland’s international profile and reputation as a choice destination in which to live, work, study, visit and do business. Over the past few years, this team has delivered the award-winning Scotland Is Now platform, establishing Scotland as one of the top five most admired place brands in the world by the Anholt-Ipsos City Nation Place survey in April 2020.
Formerly, heading up strategy and marketing at After Digital for seven years, Cat led teams in offices across the UK working with prestigious clients EDF Energy, the BBC, Deliveroo, Macdonald Hotels, Chase Distillery and London Philharmonic Orchestra. She is one of five who ran TEDxGlasgow (a non-profit organisation in Scotland), building it to the most established TEDx organisation in Europe, and coordinating a yearly conference that brought world-class speakers to the stage. In 2018, they welcomed over 4,400 attendees to the SEC Armadillo in Glasgow over two day-long events, hosted the first TEDxYouth event in Scotland and achieved over 10 million views of their talks online.
The webinar is kindly hosted by CIM Scotland and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

Points are good because they stick into things
2021-02-25 18:30 - 19:30 | Online Webinar
Join CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 25 February 2021.
Every brand needs a point, a sharp definition of its purpose that will stick in people’s minds. It stands to reason that a brand-aligned behind a shared point will have a better chance of success than one that isn’t. However, this means making a choice about what that one point is, and that can be can fiendishly hard to do. A brand strategy can do this.
This session will introduce what a brand strategy is (and what it isn’t), how it delivers financial value to an organisation, the key elements that make up a brand strategy, the role it plays in shaping the brand, the need to engage the whole organisation in its development and how it can fit into the broader marketing and planning process.
Based on the Brand Arrow®, a planning tool covered in Bruce M Mckinnon’s award-winning book ‘What’s Your Point?’, it will cover the four of the core building blocks of any brand strategy:

Vision – defining where the brand wants to head to and the barriers and drivers to reaching it
Positioning – describing what is at the heart of the brand, what makes it unique in the market
Proposition – capturing that positioning in a way that engages firstly your team and secondly your customers
Values – defining the character of the brand to act as a benchmark for both the team and the brand’s customers

Bruce will also explore the tangible deliverables a brand strategy can provide including:

Elevator pitch – a sentence that defines the problem that all its customers are facing, and a sentence then defines how the brand will solve that problem
Key messaging – the 5 most powerful messages that ensure the brand is using consistent and correct copy across all its communications channels
Brand name – using the brand strategy as a tool to first ensure the brand name reflects its direction and if required the development of a new or evolved brand name

At the end of the session, delegates will all have a good idea of how brand strategy can add both strategic and practical value to any organisation.
Speaker: Bruce M Mckinnon
Bruce has worked in brand marketing for 30 years and passionately believes the right brand strategy is the most effective tool a client has to deliver its point. In 2009, he founded the specialist brand strategy practice The Brand Arrow and has since delivered over 70 assignments in Europe and North America in a variety of sectors including artificial intelligence, legal tech, financial services, food and drink, real estate, and software.
In 2019 Bruce published What’s Your Point? containing the proprietary Brand Arrow framework, winning silver at the US Business Book Awards (Axiom).
Bruce regularly speaks on the subject of brand at conferences, business schools, facilitates workshops, and has been invited to speak at both CIM Marketing Club and annual CIM Tutor Conferences. He holds an MBA from Cranfield School of Management and the CIM Post Graduate Diploma in Marketing.
Bruce’s book What’s Your Point? is currently on offer in the CIM bookshop.
This is the second of four CIM Graduate Gateway Marketing Club online events planned for this academic year.
What is the CIM Graduate Gateway Marketing Club?
For the past three years leading universities across the south of the UK have collaborated with the CIM to run a programme of on-campus practitioner-led events for marketing students and marketers alike. This year we will be running UK-wide Marketing Club events online.
The webinar will last about an hour and is inclusive of a live Q&A session after the presentation.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Thursday 25 February please let CIM know as soon as possible.

Developing customer insight to drive marketing strategy
2021-03-18 18:30 - 19:30 | Online Webinar
Join CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 18 March 2021.

This webinar is part of our Graduate Gateway Marketing Club series of events.

In this session, we’ll look at how to translate data into insight, how to ensure that this insight is actionable and how we can utilise insight in our marketing strategies.

Speaker: Abigail Dixon

Abigail is the founder and director of award-winning strategy and capability consultancy Labyrinth Marketing. She is also podcast host and author of ‘The Whole Marketer’ (published in April 2021). She has over 20 years’ experience in developing and implementing long-term strategic plans for many household brands across multiple markets and sectors.

Her approach is to empower marketers to deliver an insight-based strategic planning process with their organisation and cross-functional teams to deliver in-market success. Abigail will share her own best practice experiences to help you harness the commercial benefits of customer insight.

This is the third of four CIM Graduate Gateway Marketing Club online events planned for this academic year.

What is the CIM Graduate Gateway Marketing Club?
For the past three years leading universities across the south of the UK have collaborated with the CIM to run a programme of on campus practitioner led events for marketing students and marketers alike. This year we will be running UK-wide Marketing Club events online.

The webinar will last about an hour and is inclusive of a live Q&A session after the presentation.
If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Thursday 18 March please let CIM know as soon as possible.

PR Live@Home
2021-03-24 13:00 - 13:45 | Online, United Kingdom
Join CIPR North East for their PR Live@Home for their next lunchtime session.
It’s a regular informal drop-in event on Zoom to keep you networking with PRs across the North East.
You’ll find a great mix of people with who you can ask for recommendations, share ideas and celebrate successes.
It is hosted by Kate Vogelsang & other members of the CIPR North East committee.
As it’s available via video or audio – you can join them from the office, home or commute – you can even catch up on a lunchtime walk or listen and chat whilst you are making your lunch or enjoying a cuppa.
It’s an informal event that is free and open to CIPR Members only.

Data Skills: Making PR Count (Part 1)
2021-03-25 12:15 - 13:30 | Online, United Kingdom
COMMS BEYOND COVID is a new series of events by CIPR North East focusing on the professional skills we need for success in a post-COVID world.
The ability to analyse data – whether it comes from numbers or words – and understand the insights, is vital in any industry, including Public Relations. Being a data-led PR is about being trusted to interrogate statistical data to support organisations.
Data-led decision-making, evidence-based strategies, and the ability to present and communicate a large amount of information to audiences effectively are crucial to success.
Communication professionals can bring data to life in meaningful ways; storytelling with data to raise awareness of important trends and changing behaviours and attitudes.
But do you have the capabilities to interrogate the data?
Data skills will be even more crucial for success in a post-COVID world. At this event, you will hear from professionals with hints and tips to make data count.

Driving competitive advantage through sustainability
2021-03-30 13:00 - 14:00 | Online Webinar
Join CIM for another great Webinar Express on Tuesday 30 March 2021.

With sustainability on almost every corporate agenda, brands are increasingly reframing what they do to establish their role in the world. In this webinar we’ll discuss the drivers of sustainability and how and why marketers should embrace it, to differentiate from competitors and achieve responsible, sustainable and profitable growth.

Speaker:- Alex Glen, Director of Catalystic Consulting

Alex is Director of Catalystic Consulting, a marketing consultancy focused on driving brand growth through strategies that benefit the health and sustainability of people and our Planet. He’s worked in FMCG marketing on brands such as Weetabix, Cravendale, Lemsip and recently as Marketing Director at Quorn.

The webinar is kindly hosted by CIM Midlands and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.

To register for this webinar please click here.

Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Tuesday 30 March please let CIM know as soon as possible.
