Google Search Engine Optimisation Training - Newcastle - 2 July
2019-07-02 09:30 - 16:30 UTC | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
This 1-day course will help you understand the mechanics and best practices of Search Engine Optimisation (SEO).
SEO is a marketing discipline focused on growing your online visibility, but it takes time and patience to master as the results are not instantly visible or immediately obvious.
Search Engine Optimisation (SEO) has evolved dramatically since the early 2000’s where stuffing keywords into a keyword tag, or using white text on a white background, was sufficient to help you rank in that all elusive ‘number 1’ spot.
Now with ‘position 0’ being the most sought-after spot in the search engines, come and learn the latest tips and tricks from expert practitioners and why the importance of the triumvirate of component parts – Technical, Content and Links – need to be working collectively to ensure greater visibility for your desired topics and phrases.
Course content:

What is SEO?
How do the search engines work?
What should your SEO strategy include?
Crafting a co-ordinated keyword strategy
Writing content for the user and search engines
Achieving technical SEO excellence
Developing an exceptional outreach strategy and plan
Monitoring and understanding impact and effectiveness

Who should attend:
Any marketer who is interested in increasing sales and revenue.
Level:
This is an intermediate course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

Business Development 101: The Art of Networking - 1
2019-07-10 08:30 - 10:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Business Development for PR
by CIPR North East Group
The first event in the CIPR North East Group’s business development series welcomes networking hero, Jeni Banks, business support specialist at Sunderland Software City, who will share advice and tips on how to approach networking events and how to develop a networking strategy.
Relevant to PR professionals across all disciplines this talk is designed to aid you in getting more out of networking events than just a free coffee.
Topics which will be covered during the event include:

Networking etiquette (dos and don’ts)
Where to start when you walk in the room.
How to approach people.
How to avoid being awkwardly stood on the edge of the room and ultimately turning to your phone for comfort.
How to quickly asses if there is worth in having a conversation.
How to move on if the conversation has run dry or isn’t beneficial.
How to develop an initial conversation into a working relationship once you have left the event.
There are so many networking events to choose from – how to identify which are right for you.

This event is for all PR professionals from any discipline, any sector, in-house, agency or independent practitioner.
This event is part of the Business Development for PR series, giving you the opportunity to learn tips and tricks from industry experts on how to develop and grow your business through obtaining new clients. To get the most out of these sessions, we recommend you attend them as a series. If you attend two events in this series we’re offering your third ticket for half price.
Jeni Banks – business support specialist at Sunderland Software City
Jeni Banks has been described as a networking hero; from a questionable first attempt whilst studying her degree in Business & Finance at Liverpool’s JMU, to a full-time stint as a successful professional networker and running her own successful regional business network, May Fifteen, in her home city of Carlisle.
Drawing on 12+ years of networking experience, Jeni has developed the world’s first strategic business networking model. Supported by research from Durham University, Jeni’s hypothesis examines the ecosystem that exists within the world of business networking.
By exploring the landscape of networking events, the financial implications of poor networking decisions and the benefits of developing your own, bespoke networking strategy, Jeni is giving businesses the power to succeed in a world that is becoming increasingly fearful of interpersonal communication.

CIM meet with drinks event - 16 July
2019-07-16 17:30 - 20:00 | Precept HQ, 23 St. Peters Wharf, Quay Level, Newcastle upon Tyne, Tyne & Wear, NE6 1TD, United Kingdom
nesma is sponsoring the next CIM Meet with drinks which will be held at Precept HQ on July 16, 2019, from 5.30 pm.
It’s open to all and is an opportunity for marketers to get together, discuss ideas, meet new people and create new connections in a relaxed social setting. Please note, there is no speaker, sales pitches or presentation at this event, it is what it says on the tin.
Registration is from 17:30, the event starts at 18:00 and finishes at 20:00. If you are non-EU resident please call the Regional Events team to make your booking.

Please book online for this event. If you cannot do so, please contact the Regional Events team on +44 (0)1628 427340 or cim.events@cim.co.uk.
CPD category: Personal/soft skills
Duration: 1 hour

Intro to Social Media Marketing - Newcastle - 24 July
2019-07-24 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
A 1-day course to take you through the fundamentals of social media marketing.
This full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging.
You may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms, but you’re not sure which ones are best for your type of business.
Our Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter, Facebook, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly, how to use the platforms to make connections and how to generate appealing and appropriate content that works.
For each platform, you will learn:

the correct way to set up your social media accounts
how to customise and brand your profile
how to manage your settings
how to update your profile
how to connect with others and grow your following
the best type of content for your business
the best type of content for your target customers
how to manage customer data in view of GDPR

This day counts towards CPD.
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com
Register now!

Marketers networking breakfast - 4 September
2019-09-04 08:00 - 10:00 | Motel One Newcastle, 15-25 High Bridge, Newcastle upon Tyne, Tyne & Wear, NE1 1EW, United Kingdom
Open to all, this is an opportunity for marketers to get together, discuss ideas, meet new people and create new connections in a relaxed social setting. The morning will be informal with a brief welcome from Bethany Ainsley who runs a company called Noveau Wellbeing, she will chat a little about her journey and about well-being in the workplace.
nesma is sponsoring this event, it’s a great opportunity to catch up with us before the new term starts and we will be eager to answer any questions you may have about the revised CIM syllabus.
CPD category: Personal/soft skills
Duration: 1 hour
The event will start promptly at 08:00 and finish at 10:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.

For more information please contact the Regional Events team on;
cim.events@cim.co.uk
+44 (0)1628 427340

CIM Event - In conversation with Dawn McGuigan - 26 September
2019-09-26 18:00 - 20:00 | Gentoo, Gentoo, Emperor House, 2 Emperor Way, Doxford International Business Park, Sunderland, Tyne & Wear, SR3 3XR, United Kingdom
Dawn has over 15 years of experience working in some of the region’s biggest public and private sector organisations.
As a specialist in housing, she has delivered regeneration campaigns for Gateshead Council and currently heads up the brand and communications team at Gentoo, the biggest social landlord in Sunderland. She led Barratt Homes’ North East marketing team for more than three years and was awarded the group’s national award for individual excellence in 2013 for transforming its marketing strategy.
From 2015-2018, Dawn managed the communications and marketing team at North Tyneside Council, overseeing large-scale projects such as the redevelopment of Spanish City and launch of the North of Tyne devolution agreement.
In her spare time, Dawn runs a book group and book blog and was shortlisted for the Northern Blog Awards in 2017. Come along to hear Dawn talk about her career journey so far and her plans for the future.
CPD category: Insights
Duration: 1.5 hours
Registration and networking are from 18:00, the event starts at 18:30 and finishes at 20:00.
This event is kindly sponsored by Gentoo.
Come along to hear Dawn talk about her career journey so far and her plans for the future.

North East Marketing Awards 2019
2019-10-10 06:30 - 23:30 | The Discovery Museum, Blandford Square, Newcastle upon Tyne, NE1 4JA, United Kingdom
It will soon be time to celebrate again!
Last year over 300 marketing and business professionals from across the region came together to celebrate the wealth of talent in the North East marketing sector. This year we hope to showcase even more talent, creativity, innovation and passion!
Date: 10 October 2019
Venue: The Discovery Museum
Nominations are open now!
Whether you’re a marketing agency, in-house marketing team, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals.
Categories

Rising Star of the Year
Marketer of the Year
Marketing Director of the Year
Digital Campaign of the Year
Integrated Campaign of the Year (Agency)
Integrated Campaign of the Year (In-House)
Not for Profit Campaign of the Year
Brand Creation of the Year (Agency)
Brand Creation of the Year (In-House)
Product Launch of the Year
In-House Marketing Team of the Year
Small Agency of the Year (Under 20 employees)
Digital Marketing Agency of the Year
Integrated Marketing Agency of the Year
Outstanding Achievement Award

Nomination Deadline: 15th July
Click here to view the category criteria & nominate.
nesma is the category sponsor for Marketer of the Year and we are looking forward to seeing all your nominations!
Who should nominate?
The awards are open to all those working within the fields of marketing, digital and PR from all industry sectors operating in the North East. The deadline for nominations is the 15 July 2019. Entries will be judged by an independent judging panel, check the website for announcements.
Contact Us
For more information email info@northeastmarketingawards.co.uk or call 0191 241 4523.

Chartered PR Practitioner Assessment Day, Newcastle - 11 Oct
2019-10-11 09:30 - 17:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Get CIPR Chartered
Find out more about the CIPR Assessment Day happening in Newcastle on 11 October 2019.

Are you currently working in Public Relations in the UK? Would you like to become a Chartered PR Practitioner?
Firstly you must be a member of the CIPR at MCIPR or FCIPR grade and registered on the CIPR’s CPD ladder.
You will also require evidence of a commitment to life-long learning, which can include CIPR CPD (or equivalent), or other evidence of recent professional development in public relations.
Your skills, knowledge and experience in leadership, strategy and ethics will all be assessed.
For more information please visit https://www.cipr.co.uk/chartered.
Download the Chartered Handbook here.

Business Development 101: How to write and deliver a pitch - 3
2019-10-16 08:30 - 10:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Business Development for PR
by CIPR North East Group
Part of our business development for PR series this event is aimed at independent practitioners and agencies wanting to improve their skills in developing, writing and delivering a pitch.
You will hear first-hand from senior in-house practitioners what they look for in an agency and dos and don’ts of pitching.
Topics which will be covered during the event include:

What the client looks for in an agency.
Advice on how to structure a response.
Do’s and don’ts of pitching.
What to avoid doing – the clients pet hates of agencies during the pitching process.
Most important considerations when putting a proposal together – what the client values most.
Don’t waste your time – we’ll cover elements of a pitch that clients see on a regular basis and don’t deem necessary.
Gold start attributes – what the client really look for in an agency and what makes them stand out.
The difference between the public and private sector in terms of approach, response and criteria.
Good and bad examples of pitches.

This event is for independent practitioners and agencies wanting to develop their skills in pitching for new business. This event is part of the Business Development for PR series, giving you the opportunity to learn tips and tricks from industry experts on how to develop and grow your business through obtaining new clients. To get the most out of these sessions, we recommend you attend them as a series. If you attend two events in this series we’re offering your third ticket for half price.

Transform your storytelling - Newcastle - 25 Oct
2019-10-25 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
How can you tell a better story?
Storytelling and narrative skills are critical to add greater impact to your strategic communications and public relations.
Course Objectives:
This practical-based storytelling workshop provides you with an easy-to-use toolkit to transform all your communications into powerful stories that will enthral your audience.
Course Content:

How to transform your strategies and stories
How to create BIG IDEAS for multi-channel stories
Understand what narrative is – and what it isn’t – and how to use it for new insights for strategic thinking
Identify your Story Persona and how to tell your stories through that Persona
Transform your next Thought Leadership, strategy, message, news release or content using the fundamental 5 Story Plots
Identify the very heart of your emotional message and use it to connect
Discover how to ‘Story Listen’

What you will learn:

That you may have been a ‘news storyteller’ rather than a storyteller
To stop using unnecessarily tedious, tame or uninspiring communications whatever the occasion
How to unleash the great stories within you and around you
To listen first, to ensure you discover the story

How you will benefit:

You will be a more confident storyteller and creator of compelling corporate narrative
Able to identify and use key storytelling strategies and tools
Your communications will have more impact, engagement and memorability
You can influence and change behaviours by identifying the underlying scripts people are using in the telling of their story by providing more powerful alternatives
You will have many more stories to tell

Who should attend:

You may have strong news or report writing skills but are you an outstanding storyteller?
You need to achieve impact or looking for that BIG idea that works across multiple channels
You want to influence others to stop using the underlying scripts they are using

If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

Marketers networking breakfast - 7 November
2019-11-07 08:00 - 10:00 | Motel One Newcastle, 15-25 High Bridge, Newcastle upon Tyne, Tyne & Wear, NE1 1EW, United Kingdom
Open to all, this is an opportunity for marketers to get together, discuss ideas, meet new people and create new connections in a relaxed social setting. The morning will be informal with a brief introduction, however, no presentation will take place.
nesma is sponsoring this event, it’s a great opportunity to catch up with us before the new term starts and we will be eager to answer any questions you may have about the revised CIM syllabus.
CPD category: Personal/soft skills
Duration: 1 hour
The event will start promptly at 08:00 and finish at 10:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.

For more information please contact the Regional Events team on;
cim.events@cim.co.uk
+44 (0)1628 427340

Blazon or brand? - 14 November
2019-11-14 18:00 - 20:45 | DoubleTree by Hilton Edinburgh, City Centre, 34 Bread Street, Edinburgh, EH3 9AF, United Kingdom
Logos vs coats of arms, protection, infringement and corporate identity
Elizabeth Roads LVO, Snawdoun Herald, formerly Lyon Clerk at the Court of the Lord Lyon until 2018, talks to CIM Scotland about heraldry and branding. Elizabeth will offer a practical introduction to heraldry and offer guidance on when and how to work with the Court of the Lyon on logo design.

During the session Elizabeth with cover the following topics:
• What is heraldry and how does it operate in Scotland
• Court of the Lord Lyon
• Granting of arms
• Protection and infringement
• Corporate identity
• Logo v coat of arms – compare and contrast
• Flags and badges
• Use of arms as corporate identity
• Q&A’s

You can find out more about our speaker, Elizabeth Roads, here.

Refreshments will be provided on arrival including tea, coffee and biscuits. After the presentation there will be an opportunity to network with fellow professionals at the Monboddo Bar.
CPD category: Brand
Duration: 1.5 hour
Registration and networking with refreshments are from 18:00, the event starts at 18:30 and finishes at 20:45. If you are non-EU resident please call the Regional Events team to make your booking.

For more information please contact the Regional Events team on;
cim.events@cim.co.uk
(0)1628 427340

CIM Graduation Ceremony 2019 - 16 Nov
2019-11-16 09:45 - 13:00 | Central Hall Westminster, Central Hall Westminster, London, SW1H 9NH, United Kingdom
It’s time for you to celebrate and reflect on your personal achievements at this year’s CIM Graduation Ceremony which is held on 16 November at the Central Hall Westminster.
To ensure you enjoy this special occasion without a glitch, we’ve pieced together all the information you need to answer all of your questions around Graduation.
This event is by invitation only and for graduates who have passed their last exam in December 2018 and April/July 2019 for the following qualifications:

Professional Postgraduate Diploma in Marketing
Diploma in Professional Marketing
Digital Diploma in Professional Marketing
CIM Marketing Leadership Programme
Postgraduate Diploma in Professional Marketing

The Days Agenda

09:45 – 10:30
Registration

11:00 – 11:15
Graduates and guests to be seated in the Great Hall

11:30 – 12:30
Graduation Ceremony

12:30 – 13:00
Robe return and close

Transform your storytelling - Newcastle - 26 Nov
2019-11-26 10:00 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom

Business Development 101: Grow your business - 4
2019-11-27 14:00 - 17:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Business Development for PR
by CIPR North East Group
This session will build on the learnings from past events and give a broader approach to growing your business. Whether you are freelance, an agency founder or have core responsibility for business development within an agency – this event is for you.
Delivered in partnership with Scaleup North East, a growth hub dedicated to providing support, mentoring and training to growing businesses, this sales insights workshop is designed to help increase your knowledge of some of the most powerful techniques and principles that your business can deploy to improve your sales strategy and bring in more commercial revenues.
During the workshop you will hear from some of the region’s most successful experts in B2B sales and business development, providing unique perspectives into product, solution and insight selling.
Topics which will be covered during the event include:

Do’s and don’ts of business development.
How to approach a target client, how this should differ between cold and warm targets, channels of approach and best methods.
How to sell to and close a new business leads.
Maintaining a lead and relationship if they’re not ready to work with you straight away but there is opportunity in the future.
Getting costing right.
Navigating the first month – building a good working relationship.
Setting boundaries, managing expectations and future proofing against over servicing.

This event is for – freelancers or agencies looking to grow their business.
This event is part of the Business Development for PR series, giving you the opportunity to learn tips and tricks from industry experts on how to develop and grow your business through obtaining new clients. To get the most out of these sessions, we recommend you attend them as a series. If you attend two events in this series we’re offering your third ticket for half price.
Please note if you choose to book three events to access the discount you must use the same email address to book all tickets. This will be cross-referenced to approve any discounted tickets booked. Anyone who hasn’t booked three events will be asked to change their booking to a full price ticket.

Marketing a Tech Startup - 27 November
2019-11-27 18:00 - 20:00 | Edinburgh – Whitespace, United Kingdom
Understand how some of the most exciting businesses are tackling marketing challenges as they scale their business.
With the growth of startup’s in Scotland and the growing importance of data led tech businesses, there is an increased demand for marketers who can deliver solutions for these businesses both in this country and in markets around the world. We’ve assembled a collection of marketing professionals who are working or have previously worked with a range of tech startup’s in Scotland who can help give some insight into what businesses need in terms of marketing, what has worked and what’s not.
Our panel consists of Nick Cole, Chief Marketing and Commercial Officer at FloatApp, Gavin Dear, Chief Commercial Officer of Shotscope and Lynsey Jenkins, former Chief Marketing Officer at ZoneFox, and currently Director of Marketing at Fortinet.
CPD category: Insights
Duration: 1.5 hours
Registration and networking with refreshments is from 18:00, the event starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Regional Events team to make your booking.

For more information please contact the Regional Events team on;
cim.events@cim.co.uk
(0)1628 427340
