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BEGIN:VEVENT
DTSTART;TZID=UTC:20181210T100000
DTEND;TZID=UTC:20181210T160000
DTSTAMP:20260411T172847
CREATED:20181024T124147Z
LAST-MODIFIED:20181024T124147Z
UID:7629-1544436000-1544457600@hyperlink-technology.com
SUMMARY:WordPress for Beginners - Newcastle - 10 Dec
DESCRIPTION:WordPress Training for Beginners\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nIf you are just starting out with WordPress and websites or want to get started on a new project then this course is for you. \nCourse Content:\n\nFind out why WordPress powers over 30% of the web\nSetting up WordPress\nGetting to know the WordPress dashboard\nThe difference between posts and pages\nWhat are Themes and how to choose one for your project\nWhat are Plugins and what can they do for you\nWordPress and security\nDesigning your website\nSetting up navigation\, menus and a website structure\nUnderstanding hosting and setting up WordPress locally on your laptop\nOptimising content and images for a fast website\nBacking up your WordPress website\n\nWho should attend:\nIf you are fed up with spending hours trying to find a solution online. This course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress in plain English with face-to-face training and have actionable takeaways that you can use immediately. You want to learn how to create a WordPress website and fast-track your WordPress knowledge. You can learn how to address any issues you have with your current WordPress website. No coding skills are required. \nLevel:\nThis is a beginners course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-for-beginners-newcastle-10-dec-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-Training.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181210T100000
DTEND;TZID=UTC:20181210T160000
DTSTAMP:20260411T172847
CREATED:20181024T124147Z
LAST-MODIFIED:20181024T124147Z
UID:5581-1544436000-1544457600@hyperlink-technology.com
SUMMARY:WordPress for Beginners - Newcastle - 10 Dec
DESCRIPTION:WordPress Training for Beginners\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nIf you are just starting out with WordPress and websites or want to get started on a new project then this course is for you. \nCourse Content:\n\nFind out why WordPress powers over 30% of the web\nSetting up WordPress\nGetting to know the WordPress dashboard\nThe difference between posts and pages\nWhat are Themes and how to choose one for your project\nWhat are Plugins and what can they do for you\nWordPress and security\nDesigning your website\nSetting up navigation\, menus and a website structure\nUnderstanding hosting and setting up WordPress locally on your laptop\nOptimising content and images for a fast website\nBacking up your WordPress website\n\nWho should attend:\nIf you are fed up with spending hours trying to find a solution online. This course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress in plain English with face-to-face training and have actionable takeaways that you can use immediately. You want to learn how to create a WordPress website and fast-track your WordPress knowledge. You can learn how to address any issues you have with your current WordPress website. No coding skills are required. \nLevel:\nThis is a beginners course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-for-beginners-newcastle-10-dec-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-Training.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181207T183000
DTEND;TZID=UTC:20181207T233000
DTSTAMP:20260411T172847
CREATED:20180723T200159Z
LAST-MODIFIED:20180723T200159Z
UID:4970-1544207400-1544225400@hyperlink-technology.com
SUMMARY:North East PRide Awards - 7 Dec - Newcastle
DESCRIPTION:The North East PRide Awards Ceremony takes place on Friday 7 December 2018 at The Biscuit Factory\, Newcastle.\nnesma are delighted to sponsor this event as the CIPR PRide Awards recognise the outstanding work you’ve been delivering for your clients and employers across the UK. \nDetails\n\n\n\nDate: 7 December 2018\nDress Code: Black tie\nTime: 18:30 – 01:00\nVenue: The Biscuit Factory\, 16 Stoddart Street\, Newcastle upon Tyne NE2 1AN \nSchedule\n18:30 – Drinks reception\n19:15 – Welcome speeches\n19:40 – Dinner\n21:15 – Awards ceremony\n22:45 – Entertainment\n01:00 – Close
URL:https://hyperlink-technology.com/nesma/event/north_east_pride_awards/
LOCATION:The Biscuit Factory\, 16 Stoddart Street\, Newcastle\, Newcastle upon Tyne\, NE2 1AN\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/07/Pride-Web.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181207T183000
DTEND;TZID=UTC:20181207T233000
DTSTAMP:20260411T172847
CREATED:20180723T200159Z
LAST-MODIFIED:20180723T200159Z
UID:7603-1544207400-1544225400@hyperlink-technology.com
SUMMARY:North East PRide Awards - 7 Dec - Newcastle
DESCRIPTION:The North East PRide Awards Ceremony takes place on Friday 7 December 2018 at The Biscuit Factory\, Newcastle.\nnesma are delighted to sponsor this event as the CIPR PRide Awards recognise the outstanding work you’ve been delivering for your clients and employers across the UK. \nDetails\n\n\n\nDate: 7 December 2018\nDress Code: Black tie\nTime: 18:30 – 01:00\nVenue: The Biscuit Factory\, 16 Stoddart Street\, Newcastle upon Tyne NE2 1AN \nSchedule\n18:30 – Drinks reception\n19:15 – Welcome speeches\n19:40 – Dinner\n21:15 – Awards ceremony\n22:45 – Entertainment\n01:00 – Close
URL:https://hyperlink-technology.com/nesma/event/north_east_pride_awards-2/
LOCATION:The Biscuit Factory\, 16 Stoddart Street\, Newcastle\, Newcastle upon Tyne\, NE2 1AN\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/07/Pride-Web.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181206
DTEND;VALUE=DATE:20181207
DTSTAMP:20260411T172847
CREATED:20180911T131038Z
LAST-MODIFIED:20180911T131038Z
UID:5235-1544054400-1544140799@hyperlink-technology.com
SUMMARY:Google Analytics Training - Newcastle - 6 Dec
DESCRIPTION:Let us help you improve your digital strategy to meet your business goals.\nGoogle Analytics is a vast and fast-changing platform that it can be overwhelming at times\, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners. \n100% of previous delegates agree that they learned practical tips to use in their place of work. \nYou will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform\, which invariably is underutilised\, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation. \nCourse content:\n\nIntroduction to Google Analytics\nWhy use Analytics?\nLimitations of the data\nWhat are Metrics and Dimensions?\nFundamental Set up including – Filters and Segments\nMining the Data – looking at Audience\, Acquisition\, Behaviour and Conversion interfaces\nECommerce Tracking\, Event Tracking and Goal Setting\nInterpreting the Data\nCreating Custom Dashboards\nDay-to-Day Administration\n\nWho should attend:\nThe course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments\, more and more staff need to understand the data and how to utilise it. \nLevel:\nThis is an intermediate course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/google_analytics_training/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-Google-Analytics.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181206
DTEND;VALUE=DATE:20181207
DTSTAMP:20260411T172847
CREATED:20180911T131038Z
LAST-MODIFIED:20180911T131038Z
UID:7616-1544054400-1544140799@hyperlink-technology.com
SUMMARY:Google Analytics Training - Newcastle - 6 Dec
DESCRIPTION:Let us help you improve your digital strategy to meet your business goals.\nGoogle Analytics is a vast and fast-changing platform that it can be overwhelming at times\, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners. \n100% of previous delegates agree that they learned practical tips to use in their place of work. \nYou will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform\, which invariably is underutilised\, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation. \nCourse content:\n\nIntroduction to Google Analytics\nWhy use Analytics?\nLimitations of the data\nWhat are Metrics and Dimensions?\nFundamental Set up including – Filters and Segments\nMining the Data – looking at Audience\, Acquisition\, Behaviour and Conversion interfaces\nECommerce Tracking\, Event Tracking and Goal Setting\nInterpreting the Data\nCreating Custom Dashboards\nDay-to-Day Administration\n\nWho should attend:\nThe course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments\, more and more staff need to understand the data and how to utilise it. \nLevel:\nThis is an intermediate course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/google_analytics_training-3/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-Google-Analytics.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181205T093000
DTEND;TZID=UTC:20181205T163000
DTSTAMP:20260411T172847
CREATED:20180802T193657Z
LAST-MODIFIED:20180802T193657Z
UID:5054-1544002200-1544027400@hyperlink-technology.com
SUMMARY:Intro to Social Media - Newcastle - 5 Dec
DESCRIPTION:A 1-day course to take you through the fundamentals of social media marketing.\nThis full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging. \nYou may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. \nOur Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter\, Facebook\, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly\, how to use the platforms to make connections and how to generate appealing and appropriate content that works. \nFor each platform\, you will learn:\n\nthe correct way to set up your social media accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nhow to manage customer data in view of GDPR\n\nThis day counts towards CPD.\nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com \nRegister now!\n 
URL:https://hyperlink-technology.com/nesma/event/introduction-social-media-1-day-workshop-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/nesma-NEW-SIZE-SM-Test.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181205T093000
DTEND;TZID=UTC:20181205T163000
DTSTAMP:20260411T172847
CREATED:20180802T193657Z
LAST-MODIFIED:20180802T193657Z
UID:7608-1544002200-1544027400@hyperlink-technology.com
SUMMARY:Intro to Social Media - Newcastle - 5 Dec
DESCRIPTION:A 1-day course to take you through the fundamentals of social media marketing.\nThis full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging. \nYou may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. \nOur Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter\, Facebook\, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly\, how to use the platforms to make connections and how to generate appealing and appropriate content that works. \nFor each platform\, you will learn:\n\nthe correct way to set up your social media accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nhow to manage customer data in view of GDPR\n\nThis day counts towards CPD.\nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com \nRegister now!\n 
URL:https://hyperlink-technology.com/nesma/event/introduction-social-media-1-day-workshop-2-3/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/nesma-NEW-SIZE-SM-Test.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181122T083000
DTEND;TZID=UTC:20181122T113000
DTSTAMP:20260411T172847
CREATED:20181023T075229Z
LAST-MODIFIED:20181023T075229Z
UID:5554-1542875400-1542886200@hyperlink-technology.com
SUMMARY:CIPR - Emerging Technology & PR - 22 Nov
DESCRIPTION:CIPR North East is teaming up with the CIPR AI in PR Panel to bring you an interactive session looking at how emerging technologies are going to impact the PR industry. \nSpeakers will be discussing developments in artificial intelligence\, machine learning and immersive technology\, and considering the ethical and practical implications\, these will mean for PR practitioners. \nHeld at PROTO: The Emerging Technology Centre\, you’ll hear from our line up of technology specialists. Plus you’ll have the chance to get hands-on in the North East Tees Valley Immersive Lab – test out the latest hardware and software across Augmented Reality (AR)\, Virtual Reality (VR) and Mixed Reality (MR). \nTimings: \nRegistration and breakfast: 08.30 for 09.00 start \nSpeakers: 09:00 – 10:30 \nImmersive Lab demos: 10:30 – 11:30
URL:https://hyperlink-technology.com/nesma/event/cipr-emerging-technology-pr-22-nov/
LOCATION:PROTO\, Baltic Business Quarter\, Gateshead\, Tyne & Wear\, NE8 3DF\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/CIPR-Technology.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181122T083000
DTEND;TZID=UTC:20181122T113000
DTSTAMP:20260411T172847
CREATED:20181023T075229Z
LAST-MODIFIED:20181023T075229Z
UID:7627-1542875400-1542886200@hyperlink-technology.com
SUMMARY:CIPR - Emerging Technology & PR - 22 Nov
DESCRIPTION:CIPR North East is teaming up with the CIPR AI in PR Panel to bring you an interactive session looking at how emerging technologies are going to impact the PR industry. \nSpeakers will be discussing developments in artificial intelligence\, machine learning and immersive technology\, and considering the ethical and practical implications\, these will mean for PR practitioners. \nHeld at PROTO: The Emerging Technology Centre\, you’ll hear from our line up of technology specialists. Plus you’ll have the chance to get hands-on in the North East Tees Valley Immersive Lab – test out the latest hardware and software across Augmented Reality (AR)\, Virtual Reality (VR) and Mixed Reality (MR). \nTimings: \nRegistration and breakfast: 08.30 for 09.00 start \nSpeakers: 09:00 – 10:30 \nImmersive Lab demos: 10:30 – 11:30
URL:https://hyperlink-technology.com/nesma/event/cipr-emerging-technology-pr-22-nov-2/
LOCATION:PROTO\, Baltic Business Quarter\, Gateshead\, Tyne & Wear\, NE8 3DF\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/CIPR-Technology.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181114T080000
DTEND;TZID=UTC:20181114T220000
DTSTAMP:20260411T172847
CREATED:20181031T213936Z
LAST-MODIFIED:20181031T213936Z
UID:5565-1542182400-1542232800@hyperlink-technology.com
SUMMARY:CIPR: Successful infrastructure communications
DESCRIPTION:Northern Spire: Hard Hats & Sequins – the secret to successful infrastructure communications\nIt’s all about hard hats\, sequins and having a narrative that can really engage the community. \nSuccessful infrastructure projects take years to deliver – so where do you start\, how do you keep people engaged and what do you need to do to get your regional project in front of 11 million people on Strictly on a Saturday night? \nHear from the award-winning communications team behind the success of Northern Spire – Sunderland’s new bridge. \nKaren Westcott from DTW will be joined by Paula James from Sunderland City Council to give a behind the scenes look at all things ‘Northern Spire’ and outline how the project team has engaged the local community\, stakeholders and the media over the past three-and-a-half years. \nGet the inside story on hosting William and Kate on a secret Royal visit to a live construction site\, running a school site visit programme for 2\,300 children\, persuading construction teams to create 10-metre high media viewing platforms at a day’s notice\, dealing with the Strictly team\, achieving 99% positive/neutral media coverage and all the other things you need to do to put communications at the heart of a major engineering and infrastructure project like Northern Spire. \nDTW Managing Director Chris Taylor will also share his insight on devising and delivering long-term campaigns for major projects tackling difficult topics\, looking at issues like strategic planning\, engaging at Board level\, partnership working and staying on track through good times and bad. \nAll that and a bacon sandwich with a view overlooking the 105 m high Northern Spire\, the north east’s tallest structure and newest landmark – what more could you want for a Wednesday morning! \nYou will get 5 CPD points by attending this event.
URL:https://hyperlink-technology.com/nesma/event/cipr-successful-infrastructure-communications/
LOCATION:Liberty Brown\, Timber Beach Road\, Sunderland\, SR5 3XG\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),Learning,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/Spre.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181114T080000
DTEND;TZID=UTC:20181114T220000
DTSTAMP:20260411T172847
CREATED:20181031T213936Z
LAST-MODIFIED:20181031T213936Z
UID:7628-1542182400-1542232800@hyperlink-technology.com
SUMMARY:CIPR: Successful infrastructure communications
DESCRIPTION:Northern Spire: Hard Hats & Sequins – the secret to successful infrastructure communications\nIt’s all about hard hats\, sequins and having a narrative that can really engage the community. \nSuccessful infrastructure projects take years to deliver – so where do you start\, how do you keep people engaged and what do you need to do to get your regional project in front of 11 million people on Strictly on a Saturday night? \nHear from the award-winning communications team behind the success of Northern Spire – Sunderland’s new bridge. \nKaren Westcott from DTW will be joined by Paula James from Sunderland City Council to give a behind the scenes look at all things ‘Northern Spire’ and outline how the project team has engaged the local community\, stakeholders and the media over the past three-and-a-half years. \nGet the inside story on hosting William and Kate on a secret Royal visit to a live construction site\, running a school site visit programme for 2\,300 children\, persuading construction teams to create 10-metre high media viewing platforms at a day’s notice\, dealing with the Strictly team\, achieving 99% positive/neutral media coverage and all the other things you need to do to put communications at the heart of a major engineering and infrastructure project like Northern Spire. \nDTW Managing Director Chris Taylor will also share his insight on devising and delivering long-term campaigns for major projects tackling difficult topics\, looking at issues like strategic planning\, engaging at Board level\, partnership working and staying on track through good times and bad. \nAll that and a bacon sandwich with a view overlooking the 105 m high Northern Spire\, the north east’s tallest structure and newest landmark – what more could you want for a Wednesday morning! \nYou will get 5 CPD points by attending this event.
URL:https://hyperlink-technology.com/nesma/event/cipr-successful-infrastructure-communications-2/
LOCATION:Liberty Brown\, Timber Beach Road\, Sunderland\, SR5 3XG\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),Learning,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/Spre.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181108T180000
DTEND;TZID=UTC:20181108T200000
DTSTAMP:20260411T172847
CREATED:20180806T151344Z
LAST-MODIFIED:20180806T151344Z
UID:7612-1541700000-1541707200@hyperlink-technology.com
SUMMARY:The 'Art & Science of Engagement' with Kevin Maguire - 8 Nov
DESCRIPTION:An audience with Kevin Maguire. (Rescheduled).\nFollowing his thwarted attempt at joining CIPR North East as our keynote speaker talking on the ‘Art and Science of Engagement’ at this year’s Northern Conference event to cover President Trump’s UK visit\, we’re delighted to announce that Kevin Maguire will be delivering his planned session to our members and non-members\, at a special event in November this year. \nKevin will be delivering a session drawing on his experience as the editor of a national newspaper and being a key media player\, giving his thoughts on how the media landscape is changing; how the media does (and perhaps at times doesn’t) engage people and influence their behaviours; how the media is using science (data) and art (creative ways of storytelling) to engage its audiences; and the media’s place in a modern public relations strategy to engage an audience in the age of the rise of social media and brand journalism. \nAn award-winning journalist\, Kevin Maguire is a Daily Mirror associate editor and New Statesman columnist. He presents TV and radio programmes and is a regular guest on shows from Good Morning Britain and This Week to The Wright Stuff and Sky News. Kevin started out as a local newspaper and has worked for The Daily Telegraph and The Guardian. He co-authored a book on Great Parliamentary Scandals and has ghosted two political autobiographies. He’s also a visiting professor at Sunderland University.
URL:https://hyperlink-technology.com/nesma/event/the-art-science-of-engagement-with-kevin-maguire-2/
LOCATION:Ramarketing\, Loft 2 Bealim House\, Newcastle\, NE1 4SG\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/CIPR-kevin.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181108T180000
DTEND;TZID=UTC:20181108T200000
DTSTAMP:20260411T172847
CREATED:20180806T151344Z
LAST-MODIFIED:20180806T151344Z
UID:5101-1541700000-1541707200@hyperlink-technology.com
SUMMARY:The 'Art & Science of Engagement' with Kevin Maguire - 8 Nov
DESCRIPTION:An audience with Kevin Maguire. (Rescheduled).\nFollowing his thwarted attempt at joining CIPR North East as our keynote speaker talking on the ‘Art and Science of Engagement’ at this year’s Northern Conference event to cover President Trump’s UK visit\, we’re delighted to announce that Kevin Maguire will be delivering his planned session to our members and non-members\, at a special event in November this year. \nKevin will be delivering a session drawing on his experience as the editor of a national newspaper and being a key media player\, giving his thoughts on how the media landscape is changing; how the media does (and perhaps at times doesn’t) engage people and influence their behaviours; how the media is using science (data) and art (creative ways of storytelling) to engage its audiences; and the media’s place in a modern public relations strategy to engage an audience in the age of the rise of social media and brand journalism. \nAn award-winning journalist\, Kevin Maguire is a Daily Mirror associate editor and New Statesman columnist. He presents TV and radio programmes and is a regular guest on shows from Good Morning Britain and This Week to The Wright Stuff and Sky News. Kevin started out as a local newspaper and has worked for The Daily Telegraph and The Guardian. He co-authored a book on Great Parliamentary Scandals and has ghosted two political autobiographies. He’s also a visiting professor at Sunderland University.
URL:https://hyperlink-technology.com/nesma/event/the-art-science-of-engagement-with-kevin-maguire/
LOCATION:Ramarketing\, Loft 2 Bealim House\, Newcastle\, NE1 4SG\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/CIPR-kevin.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181107T090000
DTEND;TZID=UTC:20181107T160000
DTSTAMP:20260411T172847
CREATED:20180810T113552Z
LAST-MODIFIED:20180810T113552Z
UID:7614-1541581200-1541606400@hyperlink-technology.com
SUMMARY:North East Expo - Autumn 2018 - 7 Nov
DESCRIPTION:The North East Expo is the ultimate event for small and medium-sized businesses across the region. \nBooking a ticket to attend means – \n\nThe event is FREE to attend as a delegate\nThe chance to meet and network with over 200 Exhibitors at the event\nConnect with over 1000 delegates by using the event app\nInteract with the exhibitors on the interactive floor plan\nAttend any of the 30+ seminars completely FREE\nPre-arrange appointments with any exhibitor or other delegates prior to event day\nDevelop relationships and synergies with other businesses from around the region\nBuild a supplier network\nAnd lastly\, meet friends\, make some new acquaintances\n\nThere’s free parking\, easy transport links\, and on-site cash catering so you can make a day of it. \nIt doesn’t matter what part of the business community or industry sector\, business owners\, managers and team members from all categories of business are all welcome. This is your chance to meet great people and boost your profile whatever your background. \nThe organisers make sure that they get the very latest ideas\, products\, services and solutions from the most influential people. You’ll enjoy the best comprehensive learning\, presenting and development programmes in the region. \nFor the full event details\, itinerary\, speakers and sessions and exhibiting information\, please visit the event website at www.northeastexpo.co.uk \nnesma will be exhibiting and we are looking forward to discussing any of our courses with you.
URL:https://hyperlink-technology.com/nesma/event/north-east-expo-spring-2018-2-may-2-2/
LOCATION:Kingston Park Stadium\, Brunton Road\, Kenton Bank Foot\, Newcastle upon Tyne\, NE13 8AF\, United Kingdom
CATEGORIES:Learning,North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2017/09/Expo-Autumn-2017.png
ORGANIZER;CN="Freshstart Events":MAILTO:connect@freshstartevents.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181107T090000
DTEND;TZID=UTC:20181107T160000
DTSTAMP:20260411T172847
CREATED:20180810T113552Z
LAST-MODIFIED:20180810T113552Z
UID:5198-1541581200-1541606400@hyperlink-technology.com
SUMMARY:North East Expo - Autumn 2018 - 7 Nov
DESCRIPTION:The North East Expo is the ultimate event for small and medium-sized businesses across the region. \nBooking a ticket to attend means – \n\nThe event is FREE to attend as a delegate\nThe chance to meet and network with over 200 Exhibitors at the event\nConnect with over 1000 delegates by using the event app\nInteract with the exhibitors on the interactive floor plan\nAttend any of the 30+ seminars completely FREE\nPre-arrange appointments with any exhibitor or other delegates prior to event day\nDevelop relationships and synergies with other businesses from around the region\nBuild a supplier network\nAnd lastly\, meet friends\, make some new acquaintances\n\nThere’s free parking\, easy transport links\, and on-site cash catering so you can make a day of it. \nIt doesn’t matter what part of the business community or industry sector\, business owners\, managers and team members from all categories of business are all welcome. This is your chance to meet great people and boost your profile whatever your background. \nThe organisers make sure that they get the very latest ideas\, products\, services and solutions from the most influential people. You’ll enjoy the best comprehensive learning\, presenting and development programmes in the region. \nFor the full event details\, itinerary\, speakers and sessions and exhibiting information\, please visit the event website at www.northeastexpo.co.uk \nnesma will be exhibiting and we are looking forward to discussing any of our courses with you.
URL:https://hyperlink-technology.com/nesma/event/north-east-expo-spring-2018-2-may-2/
LOCATION:Kingston Park Stadium\, Brunton Road\, Kenton Bank Foot\, Newcastle upon Tyne\, NE13 8AF\, United Kingdom
CATEGORIES:Learning,North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2017/09/Expo-Autumn-2017.png
ORGANIZER;CN="Freshstart Events":MAILTO:connect@freshstartevents.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181031
DTEND;VALUE=DATE:20181101
DTSTAMP:20260411T172847
CREATED:20180803T130645Z
LAST-MODIFIED:20180803T130645Z
UID:7611-1540944000-1541030399@hyperlink-technology.com
SUMMARY:Measuring Marketing Performance - Newcastle - 31 Oct
DESCRIPTION:As with any function in business\, it is important to be able to demonstrate the value of your activity and expenditure. \nThis 1-day course on Measuring Marketing Performance helps you to identify what you should be doing rather than what you could be doing.  You will learn how to measure the return on any marketing expenditure and demonstrate why it is an investment for your organisation as opposed to a pure cost. \nMetrics explored will include:\n\nFinancial\nCommunications\nCustomer satisfaction\nStrategic\n\nAll measured against clearly specified objectives for your firm. \nYou will be able to take away a workable dashboard that helps you to show in infographic form the relative performance of all your marketing activity. \nThis course will help you develop a more quantitative approach to the development\, implementation and evaluation of your marketing plans and associated activities\, using appropriate metrics to assess both the efficiency and effectiveness of both strategies and tactics. \nWho should attend?\nThis workshop has been designed for people who understand the critical importance of measuring and evaluating their marketing activities and expenditure\, and are ready to invest some time and brainpower in developing a metrics-oriented approach to doing the best they can with the resources they’ve got\, and who want to prove that their marketing actually works! \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/measuring-marketing-with-metrics-newcastle-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-NEW-metrics.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181031
DTEND;VALUE=DATE:20181101
DTSTAMP:20260411T172847
CREATED:20180803T130645Z
LAST-MODIFIED:20180803T130645Z
UID:5074-1540944000-1541030399@hyperlink-technology.com
SUMMARY:Measuring Marketing Performance - Newcastle - 31 Oct
DESCRIPTION:As with any function in business\, it is important to be able to demonstrate the value of your activity and expenditure. \nThis 1-day course on Measuring Marketing Performance helps you to identify what you should be doing rather than what you could be doing.  You will learn how to measure the return on any marketing expenditure and demonstrate why it is an investment for your organisation as opposed to a pure cost. \nMetrics explored will include:\n\nFinancial\nCommunications\nCustomer satisfaction\nStrategic\n\nAll measured against clearly specified objectives for your firm. \nYou will be able to take away a workable dashboard that helps you to show in infographic form the relative performance of all your marketing activity. \nThis course will help you develop a more quantitative approach to the development\, implementation and evaluation of your marketing plans and associated activities\, using appropriate metrics to assess both the efficiency and effectiveness of both strategies and tactics. \nWho should attend?\nThis workshop has been designed for people who understand the critical importance of measuring and evaluating their marketing activities and expenditure\, and are ready to invest some time and brainpower in developing a metrics-oriented approach to doing the best they can with the resources they’ve got\, and who want to prove that their marketing actually works! \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/measuring-marketing-with-metrics-newcastle/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-NEW-metrics.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181018T183000
DTEND;TZID=UTC:20181018T233000
DTSTAMP:20260411T172847
CREATED:20180618T140011Z
LAST-MODIFIED:20180618T140011Z
UID:7599-1539887400-1539905400@hyperlink-technology.com
SUMMARY:North East Marketing Awards - Newcastle - 18 Oct
DESCRIPTION:There is a huge wealth of talent in the marketing sector in the North East and we want to celebrate and showcase the creativity\, innovation and passion that stems from agencies and in-house teams across the region. \nThe North East Marketing Awards dinner will take place on Thursday 18th October 2018 at The Biscuit Factory\, Newcastle upon Tyne The evening is a black-tie event which includes a welcome reception\, three-course meal and the awards ceremony. \nEvening Schedule:\n18:30 – Welcome Reception\n19:30 – Awards Dinner\n21:15 – Awards Ceremony\n00:00 – Carriages \n\n\n\n\n\n\nThe Awards recognise excellence within the fields of marketing\, digital and PR from all industry sectors operating in the North East. Whether you are a marketing agency\, in-house marketing team\, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals.  \n 
URL:https://hyperlink-technology.com/nesma/event/north-east-marketing-awards-newcastle-18-oct-2/
LOCATION:The Biscuit Factory\, 16 Stoddart Street\, Newcastle\, Newcastle upon Tyne\, NE2 1AN\, United Kingdom
CATEGORIES:Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/06/Marketing-Awards.png
ORGANIZER;CN="Echo Events &amp%3B Association Management":MAILTO:claire@echoevents.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181018T183000
DTEND;TZID=UTC:20181018T233000
DTSTAMP:20260411T172847
CREATED:20180618T140011Z
LAST-MODIFIED:20180618T140011Z
UID:4810-1539887400-1539905400@hyperlink-technology.com
SUMMARY:North East Marketing Awards - Newcastle - 18 Oct
DESCRIPTION:There is a huge wealth of talent in the marketing sector in the North East and we want to celebrate and showcase the creativity\, innovation and passion that stems from agencies and in-house teams across the region. \nThe North East Marketing Awards dinner will take place on Thursday 18th October 2018 at The Biscuit Factory\, Newcastle upon Tyne The evening is a black-tie event which includes a welcome reception\, three-course meal and the awards ceremony. \nEvening Schedule:\n18:30 – Welcome Reception\n19:30 – Awards Dinner\n21:15 – Awards Ceremony\n00:00 – Carriages \n\n\n\n\n\n\nThe Awards recognise excellence within the fields of marketing\, digital and PR from all industry sectors operating in the North East. Whether you are a marketing agency\, in-house marketing team\, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals.  \n 
URL:https://hyperlink-technology.com/nesma/event/north-east-marketing-awards-newcastle-18-oct/
LOCATION:The Biscuit Factory\, 16 Stoddart Street\, Newcastle\, Newcastle upon Tyne\, NE2 1AN\, United Kingdom
CATEGORIES:Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/06/Marketing-Awards.png
ORGANIZER;CN="Echo Events &amp%3B Association Management":MAILTO:claire@echoevents.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181005T123000
DTEND;TZID=UTC:20181005T170000
DTSTAMP:20260411T172847
CREATED:20180724T194913Z
LAST-MODIFIED:20180724T194913Z
UID:4974-1538742600-1538758800@hyperlink-technology.com
SUMMARY:Scotland Marketing Conference 2018 - 5 Oct
DESCRIPTION:Following the success of last years conference\, this years’ Scotland Marketing Conference moves to the new state-of-the-art City Campus at the City of Glasgow College. \nThis year’s theme is ‘marketing essentials’ looking at what marketers need to know to be successful in their careers\, whether you are making the first steps or are a seasoned marketing professional. \nMartin Jordan\, Director of Innovation at Equator Digital\, Scotland’s largest digital marketing agency\, is this year’s keynote speaker. In addition\, Joe Pacitti\, Chair of CIM Scotland will be chairing a panel of experts from a range of backgrounds. \nIn addition\, this year’s conference provides a great opportunity for marketers to network with peers and experts\, and to browse and discuss opportunities with our range of exhibitors. \nThe full speaker programme will be announced next month\, but you can take advantage of our early-bird special rate available until 17 August 2018. \nCPD category: General business skills\nDuration: 3 hours \nRegistration and networking is from 12:30; the event starts at 13:00 and finishes at 16:30.
URL:https://hyperlink-technology.com/nesma/event/scotland-marketing-conference-2018-5-oct/
LOCATION:City of Glasgow College\, City Campus\, 190 Cathedral Street\, Glasgow\, Scotland\, G4 0RF\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,Scotland,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/07/Scotland-Conf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181005T123000
DTEND;TZID=UTC:20181005T170000
DTSTAMP:20260411T172847
CREATED:20180724T194913Z
LAST-MODIFIED:20180724T194913Z
UID:7604-1538742600-1538758800@hyperlink-technology.com
SUMMARY:Scotland Marketing Conference 2018 - 5 Oct
DESCRIPTION:Following the success of last years conference\, this years’ Scotland Marketing Conference moves to the new state-of-the-art City Campus at the City of Glasgow College. \nThis year’s theme is ‘marketing essentials’ looking at what marketers need to know to be successful in their careers\, whether you are making the first steps or are a seasoned marketing professional. \nMartin Jordan\, Director of Innovation at Equator Digital\, Scotland’s largest digital marketing agency\, is this year’s keynote speaker. In addition\, Joe Pacitti\, Chair of CIM Scotland will be chairing a panel of experts from a range of backgrounds. \nIn addition\, this year’s conference provides a great opportunity for marketers to network with peers and experts\, and to browse and discuss opportunities with our range of exhibitors. \nThe full speaker programme will be announced next month\, but you can take advantage of our early-bird special rate available until 17 August 2018. \nCPD category: General business skills\nDuration: 3 hours \nRegistration and networking is from 12:30; the event starts at 13:00 and finishes at 16:30.
URL:https://hyperlink-technology.com/nesma/event/scotland-marketing-conference-2018-5-oct-2/
LOCATION:City of Glasgow College\, City Campus\, 190 Cathedral Street\, Glasgow\, Scotland\, G4 0RF\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,Scotland,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/07/Scotland-Conf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181004T080000
DTEND;TZID=UTC:20181004T103000
DTSTAMP:20260411T172847
CREATED:20180618T091402Z
LAST-MODIFIED:20180618T091402Z
UID:7598-1538640000-1538649000@hyperlink-technology.com
SUMMARY:Senior marketers' breakfast - Sunderland - 4 Oct
DESCRIPTION:A chance for senior marketers to debate important issues facing them and their teams in modern times in a roundtable discussion over breakfast hosted by the University of Sunderland. \nChaired by Lawrence Bellamy\, the new Dean of the Faculty of Business\, Law and Tourism at the University of Sunderland\, the topic of discussion will be the changing role of marketing in higher education. \nPlease note that this event is by invitation only\, however\, you are welcome to register your interest in this event by email and we’ll be in touch to advise if a place is available. \nCPD duration: 1.5 hours\nCategory: General business skills \nRegistration and networking is from 08:00\, the session starts at 08:30 and finishes at 10:00 \n\nTo book this event please use the contact details provided.
URL:https://hyperlink-technology.com/nesma/event/senior-marketers-breakfast-sunderland-4-oct-2/
LOCATION:Hope Street Exchange\, Hind Street\, Sunderland\, Tyne & Wear\, SR1 3QD\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/CIM-Breakfast.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181004T080000
DTEND;TZID=UTC:20181004T103000
DTSTAMP:20260411T172847
CREATED:20180618T091402Z
LAST-MODIFIED:20180618T091402Z
UID:4806-1538640000-1538649000@hyperlink-technology.com
SUMMARY:Senior marketers' breakfast - Sunderland - 4 Oct
DESCRIPTION:A chance for senior marketers to debate important issues facing them and their teams in modern times in a roundtable discussion over breakfast hosted by the University of Sunderland. \nChaired by Lawrence Bellamy\, the new Dean of the Faculty of Business\, Law and Tourism at the University of Sunderland\, the topic of discussion will be the changing role of marketing in higher education. \nPlease note that this event is by invitation only\, however\, you are welcome to register your interest in this event by email and we’ll be in touch to advise if a place is available. \nCPD duration: 1.5 hours\nCategory: General business skills \nRegistration and networking is from 08:00\, the session starts at 08:30 and finishes at 10:00 \n\nTo book this event please use the contact details provided.
URL:https://hyperlink-technology.com/nesma/event/senior-marketers-breakfast-sunderland-4-oct/
LOCATION:Hope Street Exchange\, Hind Street\, Sunderland\, Tyne & Wear\, SR1 3QD\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/CIM-Breakfast.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180927T093000
DTEND;TZID=UTC:20180927T163000
DTSTAMP:20260411T172847
CREATED:20180810T114242Z
LAST-MODIFIED:20180810T114242Z
UID:5200-1538040600-1538065800@hyperlink-technology.com
SUMMARY:Video Marketing - Newcastle - 27 Sept
DESCRIPTION:How to build your brand with online videos\nJoin us for a fun and practical day on how to create your own online videos to promote your business using your laptop or smartphone! \nDate: 13 June 2018\nLocation: nesma\, Gosforth\nTime: 9:30am – 4:30pm\nCourse Leader: Pascal Fintoni \nDesigned for professionals new to video marketing\, we will explore all the steps needed to create online videos for your business by sharing the techniques used by successful video bloggers\, documentary makers and film producers. This hands-on day will be delivered by experienced digital marketer and independent video maker Pascal Fintoni who will guide you through 6 sessions filled with tips and advice: \nPart 1 – Why online video marketing? A ‘scene setting’ module to look at: \n\nthe role of online videos in your online marketing strategy in 2018\nthe impact of mobile phones and how it is changing social media forever\nthe 3 essential steps of successful video marketers:\n\nVideo Messaging – Video Meeting – Video Marketing © \nPart 2 – Video Messaging – Build your confidence and get more value from your phone: \n\nlearn how to use Twitter\, Facebook\, Instagram\, Linkedin and more for video messaging\nlearn about the range of video messages that will make a difference to your business\nPractical Exercise: practise recording video messages with your smartphone\n\nPart 3 – Video Meeting – Build your audience and video content for blogging: \n\nlearn how to use Periscope\, Facebook Live\, Zoom and more for your Q&A sessions\nhow to structure your video meetings using documentary making format\nPractical Exercise: planning your future video meeting sessions\n\nPart 4 – Video Marketing – Build your brand and drive traffic to your website: \n\nlearn about the ‘3 Essential Online Videos’ which will improve website conversion\nhow to use scriptwriters’ storytelling tools to keep your audience engaged\nPractical Exercise: storyboarding your future video marketing content\n\nPart 5 – Video Making Tips – Building your filming and editing kit on a budget: \n\nLearn about the kit you will need to create your own mobile recording studio\nhow to use filmmakers’ techniques for best results: light\, location\, length\nhow to edit your online videos fast and make them look professional\n\nPart 6 – Video Promotion Tips – Publishing and sharing your online videos: \n\nLearn about the right webpage layout to showcase your online videos\nhow to use YouTube and its many features to host your online videos\nhow to use social media platforms to share and promote your online videos\n\nAbout Pascal\nPascal Fintoni is a professional trainer and speaker with over 22 years of practical experience in digital marketing\, Pascal has worked across diverse industry sectors developing and implementing audience engagement campaigns. \nPascal is also a video producer and he has introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create great online reputations. His focus for the last few years has been to coach business owners to take back control of their digital communications and become the most trusted brand in their chosen markets. \nQ&A Session – Close \nTalk to us!\nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/build-brand-online-videos-newcastle-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/nesma-Video-new.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180927T093000
DTEND;TZID=UTC:20180927T163000
DTSTAMP:20260411T172847
CREATED:20180810T114242Z
LAST-MODIFIED:20180810T114242Z
UID:7615-1538040600-1538065800@hyperlink-technology.com
SUMMARY:Video Marketing - Newcastle - 27 Sept
DESCRIPTION:How to build your brand with online videos\nJoin us for a fun and practical day on how to create your own online videos to promote your business using your laptop or smartphone! \nDate: 13 June 2018\nLocation: nesma\, Gosforth\nTime: 9:30am – 4:30pm\nCourse Leader: Pascal Fintoni \nDesigned for professionals new to video marketing\, we will explore all the steps needed to create online videos for your business by sharing the techniques used by successful video bloggers\, documentary makers and film producers. This hands-on day will be delivered by experienced digital marketer and independent video maker Pascal Fintoni who will guide you through 6 sessions filled with tips and advice: \nPart 1 – Why online video marketing? A ‘scene setting’ module to look at: \n\nthe role of online videos in your online marketing strategy in 2018\nthe impact of mobile phones and how it is changing social media forever\nthe 3 essential steps of successful video marketers:\n\nVideo Messaging – Video Meeting – Video Marketing © \nPart 2 – Video Messaging – Build your confidence and get more value from your phone: \n\nlearn how to use Twitter\, Facebook\, Instagram\, Linkedin and more for video messaging\nlearn about the range of video messages that will make a difference to your business\nPractical Exercise: practise recording video messages with your smartphone\n\nPart 3 – Video Meeting – Build your audience and video content for blogging: \n\nlearn how to use Periscope\, Facebook Live\, Zoom and more for your Q&A sessions\nhow to structure your video meetings using documentary making format\nPractical Exercise: planning your future video meeting sessions\n\nPart 4 – Video Marketing – Build your brand and drive traffic to your website: \n\nlearn about the ‘3 Essential Online Videos’ which will improve website conversion\nhow to use scriptwriters’ storytelling tools to keep your audience engaged\nPractical Exercise: storyboarding your future video marketing content\n\nPart 5 – Video Making Tips – Building your filming and editing kit on a budget: \n\nLearn about the kit you will need to create your own mobile recording studio\nhow to use filmmakers’ techniques for best results: light\, location\, length\nhow to edit your online videos fast and make them look professional\n\nPart 6 – Video Promotion Tips – Publishing and sharing your online videos: \n\nLearn about the right webpage layout to showcase your online videos\nhow to use YouTube and its many features to host your online videos\nhow to use social media platforms to share and promote your online videos\n\nAbout Pascal\nPascal Fintoni is a professional trainer and speaker with over 22 years of practical experience in digital marketing\, Pascal has worked across diverse industry sectors developing and implementing audience engagement campaigns. \nPascal is also a video producer and he has introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create great online reputations. His focus for the last few years has been to coach business owners to take back control of their digital communications and become the most trusted brand in their chosen markets. \nQ&A Session – Close \nTalk to us!\nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/build-brand-online-videos-newcastle-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/nesma-Video-new.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180920T180000
DTEND;TZID=UTC:20180920T200000
DTSTAMP:20260411T172847
CREATED:20180806T152744Z
LAST-MODIFIED:20180806T152744Z
UID:5107-1537466400-1537473600@hyperlink-technology.com
SUMMARY:PR Live After 5 - Newcastle - 20 Sept
DESCRIPTION:PR Live After 5 is the quarterly social event for PR professionals across the North East.\nIf you are looking to meet with other PR professionals in the area\, share stories\, celebrate success (or find support for hurdles)\, discover new talent or maybe meet your next employer – PR Live After 5 is the event for you. \nPR Live After 5 takes place at Lola Jeans Newcastle quarterly. Everyone is welcome (members and non-members) so grab a drink and join us after work! \nAt our September event meet and mingle with CIPR CEO\, Alastair McCapra\, who will be joining us following the EGM. \nOur regular event will be held a little later this month due to the committee holding a members-only EGM before the networking event starts. The EGM is to vote on aligning the North East committee’s planning year with HQ’s planning year. This is something that is being voted on across all of the CIPR regions and nations. If you are a member and would also like to attend the EGM please register here. \nThis event is worth 5 CPD points.
URL:https://hyperlink-technology.com/nesma/event/pr-live-after-5-newcastle-20-sept/
LOCATION:Lola Jeans\, 1-3 Market Street\, Newcastle upon Tyne\, Tyne\, NE1 6JE\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/CIPR-Social.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180920T180000
DTEND;TZID=UTC:20180920T200000
DTSTAMP:20260411T172847
CREATED:20180806T152744Z
LAST-MODIFIED:20180806T152744Z
UID:7613-1537466400-1537473600@hyperlink-technology.com
SUMMARY:PR Live After 5 - Newcastle - 20 Sept
DESCRIPTION:PR Live After 5 is the quarterly social event for PR professionals across the North East.\nIf you are looking to meet with other PR professionals in the area\, share stories\, celebrate success (or find support for hurdles)\, discover new talent or maybe meet your next employer – PR Live After 5 is the event for you. \nPR Live After 5 takes place at Lola Jeans Newcastle quarterly. Everyone is welcome (members and non-members) so grab a drink and join us after work! \nAt our September event meet and mingle with CIPR CEO\, Alastair McCapra\, who will be joining us following the EGM. \nOur regular event will be held a little later this month due to the committee holding a members-only EGM before the networking event starts. The EGM is to vote on aligning the North East committee’s planning year with HQ’s planning year. This is something that is being voted on across all of the CIPR regions and nations. If you are a member and would also like to attend the EGM please register here. \nThis event is worth 5 CPD points.
URL:https://hyperlink-technology.com/nesma/event/pr-live-after-5-newcastle-20-sept-2/
LOCATION:Lola Jeans\, 1-3 Market Street\, Newcastle upon Tyne\, Tyne\, NE1 6JE\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/CIPR-Social.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180920T173000
DTEND;TZID=UTC:20180920T200000
DTSTAMP:20260411T172847
CREATED:20180717T084449Z
LAST-MODIFIED:20180717T084449Z
UID:7601-1537464600-1537473600@hyperlink-technology.com
SUMMARY:Conversation with Erika Marshall - Stockton-on-Tees - 20 Sept
DESCRIPTION:These events are informal and informative and have been very popular so join us for a conversation with Nifco’s Erika Marshall.\nNifco is a company that has genuinely transformed over the course of the last few years\, and it is important that we maintain a strong sense of who we are as we continue to add to our number. That means strong internal and external communications – Mike Matthews MBE\, managing director and European operations officer \nTake a tour around the Nifco UK base and hear Erika Marshall talk about her professional journey to become Nifco UK’s Marketing and Communications Manager. \nNifco is a plastic component supplier to a vast network of automotive manufacturers across the world. Established in 1967\, Nifco has expanded into 17 countries with more than 35 production plants and four R&D centres. \nCPD category: General business skills\nDuration: 2 hours \nRegistration and networking are from 17:30; the event starts at 18:00 and finishes at 20:00. \nThis event is free for CIM members and studying members. Prices for students and non-members are inclusive of VAT with snack refreshments provided. If you have any special requirements please contact the Network Support team. \nPlease book online for this event. If you cannot do so\, please call the Network Support team on +44 (0)1628 427340 or cim.events@cim.co.uk. \nIf you are a non-EU resident\, please contact the Network Support team to make your booking.
URL:https://hyperlink-technology.com/nesma/event/conversation-with-nifcos-erika-marshall-20-sept-stockton-on-tees-2/
LOCATION:Nifco UK Ltd\, Battle House Farm\, Durham Lane\, Eaglescliffe\, Stockton-On-Tees\, County Durham\, TS16 0PS\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/07/CIM-NEW-SIZE.png
ORGANIZER;CN="CIM North East":MAILTO:cim.events@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180920T173000
DTEND;TZID=UTC:20180920T200000
DTSTAMP:20260411T172847
CREATED:20180717T084449Z
LAST-MODIFIED:20180717T084449Z
UID:4933-1537464600-1537473600@hyperlink-technology.com
SUMMARY:Conversation with Erika Marshall - Stockton-on-Tees - 20 Sept
DESCRIPTION:These events are informal and informative and have been very popular so join us for a conversation with Nifco’s Erika Marshall.\nNifco is a company that has genuinely transformed over the course of the last few years\, and it is important that we maintain a strong sense of who we are as we continue to add to our number. That means strong internal and external communications – Mike Matthews MBE\, managing director and European operations officer \nTake a tour around the Nifco UK base and hear Erika Marshall talk about her professional journey to become Nifco UK’s Marketing and Communications Manager. \nNifco is a plastic component supplier to a vast network of automotive manufacturers across the world. Established in 1967\, Nifco has expanded into 17 countries with more than 35 production plants and four R&D centres. \nCPD category: General business skills\nDuration: 2 hours \nRegistration and networking are from 17:30; the event starts at 18:00 and finishes at 20:00. \nThis event is free for CIM members and studying members. Prices for students and non-members are inclusive of VAT with snack refreshments provided. If you have any special requirements please contact the Network Support team. \nPlease book online for this event. If you cannot do so\, please call the Network Support team on +44 (0)1628 427340 or cim.events@cim.co.uk. \nIf you are a non-EU resident\, please contact the Network Support team to make your booking.
URL:https://hyperlink-technology.com/nesma/event/conversation-with-nifcos-erika-marshall-20-sept-stockton-on-tees/
LOCATION:Nifco UK Ltd\, Battle House Farm\, Durham Lane\, Eaglescliffe\, Stockton-On-Tees\, County Durham\, TS16 0PS\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/07/CIM-NEW-SIZE.png
ORGANIZER;CN="CIM North East":MAILTO:cim.events@cim.co.uk
END:VEVENT
END:VCALENDAR