CIM Training - Effective Marketing Through Events - Advanced
2019-01-16 - 2019-01-17 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
With increasing opportunities for companies to take their organisations and brands into ‘live’ marketplaces, there is a greater need for a strategic approach to planning and executing all aspects of events, and to understand just what they can and can’t do.

Who should attend?
This course is for marketers who are tasked with organising any activities in which their companies are ‘going live’. Whether these are internal meetings through to large-scale international events, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme.

Learning outcomes

Create a business case and strategy for using events.
Improve the quality and reduce the cost of event organising.
Learn about new areas of meeting design and event technology.
Understand legal issues affecting events.
Develop techniques for internal management.
Increase delegate attendance.
Understand and use event technology.
Negotiate contracts.
Deliver memorable events.
Explore new methodologies for evaluating events effectively.

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

Intro to Social Media - Newcastle - 1 May
2019-05-01 09:30 - 16:30 UTC | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
A 1-day course to take you through the fundamentals of social media marketing.
This full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging.
You may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms, but you’re not sure which ones are best for your type of business.
Our Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter, Facebook, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly, how to use the platforms to make connections and how to generate appealing and appropriate content that works.
For each platform, you will learn:

the correct way to set up your social media accounts
how to customise and brand your profile
how to manage your settings
how to update your profile
how to connect with others and grow your following
the best type of content for your business
the best type of content for your target customers
how to manage customer data in view of GDPR

This day counts towards CPD.
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com
Register now!

North East Expo - Spring 2019 - 2 May
2019-05-02 09:00 - 17:00 | Kingston Park Stadium, Brunton Road, Kenton Bank Foot, Newcastle upon Tyne, NE13 8AF, United Kingdom
The North East Expo is the ultimate event for small and medium-sized businesses across the region.
Booking a ticket to attend means –

The event is FREE to attend as a delegate
The chance to meet and network with over 200 Exhibitors at the event
Connect with over 1000 delegates by using the event app
Interact with the exhibitors on the interactive floor plan
Attend any of the 30+ seminars completely FREE
Pre-arrange appointments with any exhibitor or other delegates prior to event day
Develop relationships and synergies with other businesses from around the region
Build a supplier network
And lastly, meet friends, make some new acquaintances

There’s free parking, easy transport links, and on-site cash catering so you can make a day of it.
It doesn’t matter what part of the business community or industry sector, we welcome business owners, managers and team members from all categories of business This is your chance to meet great people and boost your profile whatever your background.
We make sure that we get the very latest ideas, products, services and solutions from the most influential people. You’ll enjoy the best comprehensive learning, presenting and development programmes in the region.

CIM Training - Digital Marketing - Masterclass
2019-05-07 - 2019-05-08 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy, the course allows delegates to develop digital marketing strategies, manage and implement campaigns and analyse results. Heavily focused on the analysis of results throughout, the course will show how to build effective plans and judge return on investment.
Who should attend?

Attendees should have a solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow-up course for anyone who has completed the three-day Digital Marketing course.

Learning outcomes

Digital marketing in perspective – challenges, trends and changes.
Advanced channel techniques – SEO, social media, e-mail, display.
In-depth analytics – analysis, funnels, reporting and ROI.
Digital marketing strategy – situational analysis, objectives and KPIs, strategy models and implementation.

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

Email & MailChimp - Newcastle - 8 May
2019-05-08 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Email marketing is an important part of any marketing strategy.
It’s a cost-effective way to promote your products and communicate with your customers to reach your business goals.
This email marketing & MailChimp will help you master the essentials of email marketing, list building, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections, that they will want to receive.
For Email Marketing you will learn:

how to collect contact data ethically
how to compile mailing lists and segment contacts into target groups
how and where to store contact data
how to select the right type of campaign
how to generate a content plan for your campaigns
how email marketing integrates with other marketing activities

For MailChimp you will learn:

how to set up your accounts correctly
how to set up your lists and sign up forms
how to brand templates for your campaigns
how to schedule and send out your campaigns
how to analyse the reports
how to set up Autoresponders
how to manage customers data in view of GDPR

This full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time.
A testimonial from the last session:
“Thank you to nesma and my tutor for an excellent, informative day of learning about email marketing and Mailchimp. It was well-paced and structured very well, packing in a lot more content than I would often expect from a one-day workshop. Our tutor made the effort to ensure the workshop was relevant to each attendee’s industry and role, and to link this with practical applications in line with their marketing strategy. It was good to get together with marketers from different sectors to share ideas, a great way to help us all think outside the box. At the end of the day, I was full of inspiration for my email marketing strategy!”
Eleanor McIntosh, Marketing Executive, North East
Email Marketing and Mailchimp
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.

LinkedIn for Sales & Marketing - Newcastle - 9 May
2019-05-09 09:00 - 12:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
LinkedIn for Sales & Marketing is a 1/2 day course that will help you master LinkedIn to reach and connect with your business or commercial customers more effectively.
With over 500 million users, LinkedIn has become the ‘go to’ platform for business professionals all over the world.
LinkedIn can definitely help you do more business – it’s a powerful platform but many business owners do not fully understand how to use LinkedIn to their best advantage.
This course is perfect for someone who already uses social media for fun but now wants to use it to market their business or services. You may be comfortable with some social media platforms, but you’re not sure which ones are best for your type of business. Social Media works best when integrated with your overall marketing plans and you will learn how and where to integrate it for the greatest impact.

On this half-day workshop you will learn:

the correct way to set up your LinkedIn Personal and Company accounts
how to customise and brand your profile
how to manage your settings
how to update your profile
how to connect with others and grow your following
the best type of content for your business
the best type of content for your target customers
the pros and cons of LinkedIn advertising
how to use LinkedIn for prospecting to identify and connect with target customers
how to build a referral network for leads and sales

This half-day workshop is designed for sales or marketing your organisation to businesses and will give you the knowledge, confidence and skills necessary to make the right impression.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

CIM meet with drinks event - 15 May
2019-05-15 17:30 - 20:00 | Banyan Bar, 3 Monument Mall, Newcastle upon Tyne, Tyne & Wear, NE1 7AL, United Kingdom
nesma is sponsoring the next CIM Meet with drinks which will be held at Banyan Bar on May 15, 2019, from 5.30 pm.
It’s open to all and is an opportunity for marketers to get together, discuss ideas, meet new people and create new connections in a relaxed social setting. Please note, there is no speaker, sales pitches or presentation at this event, it is what it says on the tin.
Registration is from 17:30, the event starts at 18:00 and finishes at 20:00. If you are non-EU resident please call the Regional Events team to make your booking.

Please book online for this event. If you cannot do so, please contact the Regional Events team on +44 (0)1628 427340 or cim.events@cim.co.uk.
CPD category: Personal/soft skills
Duration: 1 hour

WordPress and SEO Training - Newcastle - 16 May
2019-05-16 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
WordPress and SEO Training at an Intermediate level
WordPress is the most popular web publishing platform today, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community, ensuring that it is evolving day by day to improve its user-friendly interface and features.
Everything we do is designed, whether we’re producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski
Course Objectives:
WordPress and SEO are a powerful combination. You can drive more traffic, increase visibility and convert more visitors into customers. This course will show you the how and why. You will learn the importance of keywords and keyword research as well as topics and semantic search theories.
You will also learn how to optimise the writing on your pages, the content you create and specific elements of WordPress SEO that allow Google to understand what you do. And why you are the best website to present on page one of the organic (natural) search results.
During the WordPress SEO training, you will learn how to get the most out of the most popular WordPress SEO plugins such as Yoast and All In One SEO. Understand how these plugins can be used to optimise your content and search snippets for organic search. You’ll find out it’s so much more than just traffic light colours.
Course Content:

WordPress and SEO
The latest SEO strategies
Keyword Research, topics and the audience’s search journey
The power of meta descriptions
Backlinks and reasons for link building
Effective 404 pages
An overview of Content Marketing and its partnership with SEO
How social media impacts SEO
Strategies for increasing traffic
Site-maps for SEO
Site speed for SEO
Google Analytics and the Search Console

Who should attend:
This course is perfect for Graphic Designers, Marketers, Website Owners, Freelancers, Content Creators, Entrepreneurs, Academics, Universities and Business Marketing Teams. You want to understand WordPress and SEO in plain English with face-to-face training and have actionable takeaways that you can use immediately to get higher on Google search. No coding skills are required to get the most out of this course.
Level:
This is an intermediate level course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

CIM Training - Brand - Masterclass
2019-02-11 - 2019-02-12 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
This branding masterclass is an inspirational and creative course to help delegates plan, build and implement a compelling brand from brief to creation and implementation. We’ll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand.

Who should attend?
This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.

Learning outcomes
Part one: Brand importance

What is a brand?
Why do I need a brand?
Brand value.

Part two: Brand creation

Brand focus.
Brand strategy.
Brand culture.

Part three: Brand implementation

Brand design.
Brand identity.
Brand experience.

Part four: Brand sustainability

Employer Branding.
Brand standards.
Brand protection.
Brand delivery.

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

Advanced Social Media Marketing - 4 June
2019-06-04 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Connect, engage and interact with your target audience.
Advanced Social Media is right for you if you know the basics but want to go deeper on Twitter, Facebook, Linkedin and YouTube. Learn how to use the paid features, advertising tools, target the right audiences and read your analytics correctly.
For each platform, you will learn:

how to integrate Social Media into your marketing campaigns
how to select the right social media tools for your goals
how to use promoted posts, accounts and content
how to find your target audience
how to place and manage adverts
how to use the analytics tools and measure campaigns
how to use the audience building tools
how to use online tools to manage multiple social media accounts
how to manage customer data in view of GDPR

We will also review Pinterest, Instagram, Google +, Vimeo, Slideshare and decide which are the best for your business.
This day counts towards CPD
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.

nesma Social - Carlisle – 4 June
2019-06-04 17:30 - 20:00 | The Guild Carlisle, 5 Abbey Street, Carlisle, Cumbria, CA3 8TX, United Kingdom
Let’s get together!
To connect, learn and share and enjoy this marketing social in Carlisle.
Stepping into a crowded room, especially one filled with people you don’t know, can be a bit scary. Except at this event, we are all friends! We have things in common. We are passionate about delivering exceptional marketing and communications and we are past, current or prospective students with nesma.
You may have studied or aspire to study a CIM, CIPR or DMI qualification or have been on one of our short courses or would like to know more about them.
All you need to do is bring a smile to have fun and get the conversations started!

WordPress for Beginners - Newcastle - 11 June
2019-06-11 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
WordPress Training for Beginners
WordPress is the most popular web publishing platform today, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community, ensuring that it is evolving day by day to improve its user-friendly interface and features.
Everything we do is designed, whether we’re producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski
Course Objectives:
If you are just starting out with WordPress and websites or want to get started on a new project then this course is for you.
Course Content:

Find out why WordPress powers over 30% of the web
Setting up WordPress
Getting to know the WordPress dashboard
The difference between posts and pages
What are Themes and how to choose one for your project
What are Plugins and what can they do for you
WordPress and security
Designing your website
Setting up navigation, menus and a website structure
Understanding hosting and setting up WordPress locally on your laptop
Optimising content and images for a fast website
Backing up your WordPress website

Who should attend:
If you are fed up with spending hours trying to find a solution online. This course is perfect for Graphic Designers, Marketers, Website Owners, Freelancers, Content Creators, Entrepreneurs, Academics, Universities and Business Marketing Teams. You want to understand WordPress in plain English with face-to-face training and have actionable takeaways that you can use immediately. You want to learn how to create a WordPress website and fast-track your WordPress knowledge. You can learn how to address any issues you have with your current WordPress website. No coding skills are required.
Level:
This is a beginners course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

People Power 2019 - 12 June
2019-06-12 | Newcastle Business School, Northumbria University, City Campus East, Northumbria University, Newcastle Upon Tyne, Tyne & Wear, NE1 8ST, United Kingdom
People Power – 12 June 2019 – Newcastle Business School, Northumbria University
This 1-day event will bring together senior decision-makers who are dedicated to creating and developing a workplace where people thrive and business succeeds.
It will be a lively and interactive day jam-packed full of challenging and provoking keynote sessions, seminars, practical workshops, live demonstrations, 1-2-1 advice and coaching sessions.
People Power 2019 will focus on 5 key themes;

Digitalisation & Technology
Leadership & Management
Apprenticeships & Workforce Development Strategy
Health & Wellbeing
Marketing and Communication

The Marketing and Communications theme includes the following sessions from engaging experts.

Employer branding: are you an employer of choice
Managing change through effective internal communications
Who is managing your social media?
Recruiting in line with your corporate values
What’s your company’s story and who do you tell it to first

nesma is a theme sponsor of the People Power 2019 event, not only because we are a strong believer that employees are a key asset that enable you to distinguish yourself from the competition. But we also know some fantastic speakers who we want to introduce you to so you can unlock this potential.
As a theme sponsor, we can offer you access to a 20% discount on your tickets for the People Power event. You will need to register online here: https://projectsstudio.eventsair.com/people-power-2019/ppne-visitor and enter the discount code: NESMA20.
Find out more from their website here.

Transform your storytelling - Newcastle - 13 June - Half Day
2019-06-13 10:00 - 13:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
How can you tell a better story?
Storytelling and narrative skills are critical to add greater impact to your strategic communications and public relations.
Course Objectives:
This practical-based storytelling workshop provides you with an easy-to-use toolkit to transform all your communications into powerful stories that will enthral your audience.
Course Content:

How to transform your strategies and stories
How to create BIG IDEAS for multi-channel stories
Understand what narrative is – and what it isn’t – and how to use it for new insights for strategic thinking
Identify your Story Persona and how to tell your stories through that Persona
Transform your next Thought Leadership, strategy, message, news release or content using the fundamental 5 Story Plots
Identify the very heart of your emotional message and use it to connect
Discover how to ‘Story Listen’

What you will learn:

That you may have been a ‘news storyteller’ rather than a storyteller
To stop using unnecessarily tedious, tame or uninspiring communications whatever the occasion
How to unleash the great stories within you and around you
To listen first, to ensure you discover the story

How you will benefit:

You will be a more confident storyteller and creator of compelling corporate narrative
Able to identify and use key storytelling strategies and tools
Your communications will have more impact, engagement and memorability
You can influence and change behaviours by identifying the underlying scripts people are using in the telling of their story by providing more powerful alternatives
You will have many more stories to tell

Who should attend:

You may have strong news or report writing skills but are you an outstanding storyteller?
You need to achieve impact or looking for that BIG idea that works across multiple channels
You want to influence others to stop using the underlying scripts they are using

If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

Google Analytics Training - Newcastle - 20 June
2019-06-20 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Let us help you improve your digital strategy to meet your business goals.
Google Analytics is a vast and fast-changing platform that it can be overwhelming at times, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners.
100% of previous delegates agree that they learned practical tips to use in their place of work.
You will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform, which invariably is underutilised, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation.
Course content:

Introduction to Google Analytics
Why use Analytics?
Limitations of the data
What are Metrics and Dimensions?
Fundamental Set up including – Filters and Segments
Mining the Data – looking at Audience, Acquisition, Behaviour and Conversion interfaces
ECommerce Tracking, Event Tracking and Goal Setting
Interpreting the Data
Creating Custom Dashboards
Day-to-Day Administration

Who should attend:
The course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments, more and more staff need to understand the data and how to utilise it.
Level:
This is an intermediate course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

WordPress and SEO Training - Newcastle - 20 June
2019-06-20 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
