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BEGIN:VEVENT
DTSTART;VALUE=DATE:20190115
DTEND;VALUE=DATE:20190117
DTSTAMP:20260413T103900
CREATED:20181011T120359Z
LAST-MODIFIED:20181011T120359Z
UID:5480-1547510400-1547683199@hyperlink-technology.com
SUMMARY:CIM Training - Content Strategy - Advanced Course
DESCRIPTION:The course provides marketers with a strategic perspective on the development and management of content marketing programmes\, with a strong focus on real-world business outcomes. We will look at each stage of successful content marketing planning and execution using the latest best practice techniques\, examples – while highlighting common pitfalls. The course will be highly interactive in nature with a mixture of bespoke presentations\, structured exercises\, planning frameworks and practical insights into how content marketing can deliver measurable contributions to commercial and strategic goals. \n\nWho should attend?\nThis course gives marketers and creatives who have some experience of content creation\, planning or dissemination the tools and techniques to build successful content strategies. The methodology outlined in this two-day course can be used by B2B and B2C businesses\, start-up companies or established brands. \nDelegates are typically: Marketing executives\, Marketing managers\, PR executives\, PR managers\, Business owners\, Copywriters\, Designers \n\n\nLearning outcomes\nWe will take an in-depth look at all aspects of content marketing in 2018 including: \n\nDefining content marketing strategies that align with overall corporate and organisational objectives.\nAuditing techniques to understand current activity and effectiveness of investment.\nConsumer and customer research techniques\, including segmentation\, to maximise engagement.\nUnderstanding the consumer path-to-purchase and how content can deliver against each stage.\nIdentifying the best content marketing formats in 2018 for different commercial scenarios – with best practice examples.\nPractical techniques to inspire creative interactive solutions that engage consumers and customers.\nAmplification methods that drive sustained engagement\, including targeting techniques across search\, display\, social and email.\nTechnological infrastructure requirements that support the efficient management of content marketing programmes across multiple platforms.\nEffective budgeting of content marketing investment.\nMeasurement of content marketing activity including review of key analytical tools and delivery against corporate and financial objectives.\nKey testing techniques to optimize ongoing management of content marketing programmes.\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-content-strategy-advanced/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190115
DTEND;VALUE=DATE:20190117
DTSTAMP:20260413T103900
CREATED:20181011T120359Z
LAST-MODIFIED:20181011T120359Z
UID:7621-1547510400-1547683199@hyperlink-technology.com
SUMMARY:CIM Training - Content Strategy - Advanced Course
DESCRIPTION:The course provides marketers with a strategic perspective on the development and management of content marketing programmes\, with a strong focus on real-world business outcomes. We will look at each stage of successful content marketing planning and execution using the latest best practice techniques\, examples – while highlighting common pitfalls. The course will be highly interactive in nature with a mixture of bespoke presentations\, structured exercises\, planning frameworks and practical insights into how content marketing can deliver measurable contributions to commercial and strategic goals. \n\nWho should attend?\nThis course gives marketers and creatives who have some experience of content creation\, planning or dissemination the tools and techniques to build successful content strategies. The methodology outlined in this two-day course can be used by B2B and B2C businesses\, start-up companies or established brands. \nDelegates are typically: Marketing executives\, Marketing managers\, PR executives\, PR managers\, Business owners\, Copywriters\, Designers \n\n\nLearning outcomes\nWe will take an in-depth look at all aspects of content marketing in 2018 including: \n\nDefining content marketing strategies that align with overall corporate and organisational objectives.\nAuditing techniques to understand current activity and effectiveness of investment.\nConsumer and customer research techniques\, including segmentation\, to maximise engagement.\nUnderstanding the consumer path-to-purchase and how content can deliver against each stage.\nIdentifying the best content marketing formats in 2018 for different commercial scenarios – with best practice examples.\nPractical techniques to inspire creative interactive solutions that engage consumers and customers.\nAmplification methods that drive sustained engagement\, including targeting techniques across search\, display\, social and email.\nTechnological infrastructure requirements that support the efficient management of content marketing programmes across multiple platforms.\nEffective budgeting of content marketing investment.\nMeasurement of content marketing activity including review of key analytical tools and delivery against corporate and financial objectives.\nKey testing techniques to optimize ongoing management of content marketing programmes.\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-content-strategy-advanced-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190108
DTEND;VALUE=DATE:20190110
DTSTAMP:20260413T103900
CREATED:20181011T114730Z
LAST-MODIFIED:20181011T114730Z
UID:7619-1546905600-1547078399@hyperlink-technology.com
SUMMARY:CIM Training - Customer Experience Management - Advanced
DESCRIPTION:This two-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines\, tools\, techniques and methods in the field of Customer Experience being deployed across the world. \n\nWho should attend?\nThe course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions\, marketing managers\, brand managers\, CX managers\, CRM managers and even HR managers looking at cultural change. \n\n\nLearning outcomes\n\nUnderstand the role of the customer experience professional\nCustomer Experience (CX) – a tool for business transformation\nCustomer experience frameworks\nCustomer and employee personas\nThe importance of empathy\nBrand proposition and the customer\nCreating and measuring a customer journey\nCustomer journey management and improvement\nDigital customer experience\nCreating a customer-centric culture\n\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-customer-experience-management-advanced-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190108
DTEND;VALUE=DATE:20190110
DTSTAMP:20260413T103900
CREATED:20181011T114730Z
LAST-MODIFIED:20181011T114730Z
UID:5470-1546905600-1547078399@hyperlink-technology.com
SUMMARY:CIM Training - Customer Experience Management - Advanced
DESCRIPTION:This two-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines\, tools\, techniques and methods in the field of Customer Experience being deployed across the world. \n\nWho should attend?\nThe course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions\, marketing managers\, brand managers\, CX managers\, CRM managers and even HR managers looking at cultural change. \n\n\nLearning outcomes\n\nUnderstand the role of the customer experience professional\nCustomer Experience (CX) – a tool for business transformation\nCustomer experience frameworks\nCustomer and employee personas\nThe importance of empathy\nBrand proposition and the customer\nCreating and measuring a customer journey\nCustomer journey management and improvement\nDigital customer experience\nCreating a customer-centric culture\n\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-customer-experience-management-advanced/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190107T133000
DTEND;TZID=UTC:20190107T163000
DTSTAMP:20260413T103900
CREATED:20180410T201500Z
LAST-MODIFIED:20180410T201500Z
UID:4562-1546867800-1546878600@hyperlink-technology.com
SUMMARY:Microsoft Office - Word Advanced - 7 January - Newcastle
DESCRIPTION:Improve your ability\, confidence and efficiency with this Word Advanced course to produce impressive documents and present information in a professional style.\nLearn how to: \n\nUse the keyboard instead of the mouse to increase speed\nUse styles for quick and consistent formatting across a document\nCreate customised templates for documents\nSimplify working with long documents and reports\nEnhance your reports with effective images and diagrams\nCollaborate with colleagues to co-edit documents\n\n\nBrilliant!\nI wish I had been on the course earlier as I know it is going to save me so much time.\nThank you! \n\nThese courses will show you how to achieve more from MS office. You will learn how to increase productivity\, improve communication\, automate everyday tasks\, streamline processes\, enhance collaboration\, increase quality and save time. \nFor an overview of all the Microsoft Office training click here.
URL:https://hyperlink-technology.com/nesma/event/word-advanced-7-january/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/04/Microsoft-Courses.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190107T133000
DTEND;TZID=UTC:20190107T163000
DTSTAMP:20260413T103900
CREATED:20180410T201500Z
LAST-MODIFIED:20180410T201500Z
UID:7592-1546867800-1546878600@hyperlink-technology.com
SUMMARY:Microsoft Office - Word Advanced - 7 January - Newcastle
DESCRIPTION:Improve your ability\, confidence and efficiency with this Word Advanced course to produce impressive documents and present information in a professional style.\nLearn how to: \n\nUse the keyboard instead of the mouse to increase speed\nUse styles for quick and consistent formatting across a document\nCreate customised templates for documents\nSimplify working with long documents and reports\nEnhance your reports with effective images and diagrams\nCollaborate with colleagues to co-edit documents\n\n\nBrilliant!\nI wish I had been on the course earlier as I know it is going to save me so much time.\nThank you! \n\nThese courses will show you how to achieve more from MS office. You will learn how to increase productivity\, improve communication\, automate everyday tasks\, streamline processes\, enhance collaboration\, increase quality and save time. \nFor an overview of all the Microsoft Office training click here.
URL:https://hyperlink-technology.com/nesma/event/word-advanced-7-january-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/04/Microsoft-Courses.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190107T093000
DTEND;TZID=UTC:20190107T123000
DTSTAMP:20260413T103900
CREATED:20180410T200638Z
LAST-MODIFIED:20180410T200638Z
UID:7591-1546853400-1546864200@hyperlink-technology.com
SUMMARY:Microsoft Office - Word Essentials - 7 January - Newcastle
DESCRIPTION:In the Word Essentials\, you will learn essential skills and techniques to increase your speed\, confidence and productivity with Word to produce clear and professional documents.\nLearn how to: \n\nUse the keyboard instead of the mouse to increase speed\nEnsure consistent presentation of all text and paragraphs\nSimplify working with bulleted and numbered lists\nEdit content within headers and footers\nChange the layout of pages to suit the content\nCreate and edit tables to present information effectively\n\n\nVery good and informative course\, with lots of tips to pass on to my team! \n\nThese courses will show you how to achieve more from Microsoft Office. You will learn how to increase productivity\, improve communication\, automate everyday tasks\, streamline processes\, enhance collaboration\, increase quality and save time. \nFor an overview of all the Microsoft Office training click here.
URL:https://hyperlink-technology.com/nesma/event/word-essentials-7-january-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/04/Microsoft-Courses.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190107T093000
DTEND;TZID=UTC:20190107T123000
DTSTAMP:20260413T103900
CREATED:20180410T200638Z
LAST-MODIFIED:20180410T200638Z
UID:4560-1546853400-1546864200@hyperlink-technology.com
SUMMARY:Microsoft Office - Word Essentials - 7 January - Newcastle
DESCRIPTION:In the Word Essentials\, you will learn essential skills and techniques to increase your speed\, confidence and productivity with Word to produce clear and professional documents.\nLearn how to: \n\nUse the keyboard instead of the mouse to increase speed\nEnsure consistent presentation of all text and paragraphs\nSimplify working with bulleted and numbered lists\nEdit content within headers and footers\nChange the layout of pages to suit the content\nCreate and edit tables to present information effectively\n\n\nVery good and informative course\, with lots of tips to pass on to my team! \n\nThese courses will show you how to achieve more from Microsoft Office. You will learn how to increase productivity\, improve communication\, automate everyday tasks\, streamline processes\, enhance collaboration\, increase quality and save time. \nFor an overview of all the Microsoft Office training click here.
URL:https://hyperlink-technology.com/nesma/event/word-essentials-7-january/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/04/Microsoft-Courses.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181213T100000
DTEND;TZID=UTC:20181213T160000
DTSTAMP:20260413T103900
CREATED:20181024T125739Z
LAST-MODIFIED:20181024T125739Z
UID:5586-1544695200-1544716800@hyperlink-technology.com
SUMMARY:WordPress and SEO Training - Newcastle - 13 Dec
DESCRIPTION:WordPress and SEO Training at an Intermediate level\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nWordPress and SEO are a powerful combination. You can drive more traffic\, increase visibility and convert more visitors into customers. This course will show you the how and why.  You will learn the importance of keywords and keyword research as well as topics and semantic search theories. \nYou will also learn how to optimise the writing on your pages\, the content you create and specific elements of WordPress SEO that allow Google to understand what you do. And why you are the best website to present on page one of the organic (natural) search results. \nDuring the WordPress SEO training\, you will learn how to get the most out of the most popular WordPress SEO plugins such as Yoast and All In One SEO. Understand how these plugins can be used to optimise your content and search snippets for organic search. You’ll find out it’s so much more than just traffic light colours. \nCourse Content:\n\nWordPress and SEO\nThe latest SEO strategies\nKeyword Research\, topics and the audience’s search journey\nThe power of meta descriptions\nBacklinks and reasons for link building\nEffective 404 pages\nAn overview of Content Marketing and its partnership with SEO\nHow social media impacts SEO\nStrategies for increasing traffic\nSite-maps for SEO\nSite speed for SEO\nGoogle Analytics and the Search Console\n\nWho should attend:\nThis course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress and SEO in plain English with face-to-face training and have actionable takeaways that you can use immediately to get higher on Google search. No coding skills are required to get the most out of this course. \nLevel:\nThis is an intermediate level course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-and-seo-training-newcastle-13-dec-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-SEO.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181213T100000
DTEND;TZID=UTC:20181213T160000
DTSTAMP:20260413T103900
CREATED:20181024T125739Z
LAST-MODIFIED:20181024T125739Z
UID:7631-1544695200-1544716800@hyperlink-technology.com
SUMMARY:WordPress and SEO Training - Newcastle - 13 Dec
DESCRIPTION:WordPress and SEO Training at an Intermediate level\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nWordPress and SEO are a powerful combination. You can drive more traffic\, increase visibility and convert more visitors into customers. This course will show you the how and why.  You will learn the importance of keywords and keyword research as well as topics and semantic search theories. \nYou will also learn how to optimise the writing on your pages\, the content you create and specific elements of WordPress SEO that allow Google to understand what you do. And why you are the best website to present on page one of the organic (natural) search results. \nDuring the WordPress SEO training\, you will learn how to get the most out of the most popular WordPress SEO plugins such as Yoast and All In One SEO. Understand how these plugins can be used to optimise your content and search snippets for organic search. You’ll find out it’s so much more than just traffic light colours. \nCourse Content:\n\nWordPress and SEO\nThe latest SEO strategies\nKeyword Research\, topics and the audience’s search journey\nThe power of meta descriptions\nBacklinks and reasons for link building\nEffective 404 pages\nAn overview of Content Marketing and its partnership with SEO\nHow social media impacts SEO\nStrategies for increasing traffic\nSite-maps for SEO\nSite speed for SEO\nGoogle Analytics and the Search Console\n\nWho should attend:\nThis course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress and SEO in plain English with face-to-face training and have actionable takeaways that you can use immediately to get higher on Google search. No coding skills are required to get the most out of this course. \nLevel:\nThis is an intermediate level course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-and-seo-training-newcastle-13-dec-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-SEO.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181210T100000
DTEND;TZID=UTC:20181210T160000
DTSTAMP:20260413T103900
CREATED:20181024T124147Z
LAST-MODIFIED:20181024T124147Z
UID:7629-1544436000-1544457600@hyperlink-technology.com
SUMMARY:WordPress for Beginners - Newcastle - 10 Dec
DESCRIPTION:WordPress Training for Beginners\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nIf you are just starting out with WordPress and websites or want to get started on a new project then this course is for you. \nCourse Content:\n\nFind out why WordPress powers over 30% of the web\nSetting up WordPress\nGetting to know the WordPress dashboard\nThe difference between posts and pages\nWhat are Themes and how to choose one for your project\nWhat are Plugins and what can they do for you\nWordPress and security\nDesigning your website\nSetting up navigation\, menus and a website structure\nUnderstanding hosting and setting up WordPress locally on your laptop\nOptimising content and images for a fast website\nBacking up your WordPress website\n\nWho should attend:\nIf you are fed up with spending hours trying to find a solution online. This course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress in plain English with face-to-face training and have actionable takeaways that you can use immediately. You want to learn how to create a WordPress website and fast-track your WordPress knowledge. You can learn how to address any issues you have with your current WordPress website. No coding skills are required. \nLevel:\nThis is a beginners course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-for-beginners-newcastle-10-dec-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-Training.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181210T100000
DTEND;TZID=UTC:20181210T160000
DTSTAMP:20260413T103900
CREATED:20181024T124147Z
LAST-MODIFIED:20181024T124147Z
UID:5581-1544436000-1544457600@hyperlink-technology.com
SUMMARY:WordPress for Beginners - Newcastle - 10 Dec
DESCRIPTION:WordPress Training for Beginners\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nIf you are just starting out with WordPress and websites or want to get started on a new project then this course is for you. \nCourse Content:\n\nFind out why WordPress powers over 30% of the web\nSetting up WordPress\nGetting to know the WordPress dashboard\nThe difference between posts and pages\nWhat are Themes and how to choose one for your project\nWhat are Plugins and what can they do for you\nWordPress and security\nDesigning your website\nSetting up navigation\, menus and a website structure\nUnderstanding hosting and setting up WordPress locally on your laptop\nOptimising content and images for a fast website\nBacking up your WordPress website\n\nWho should attend:\nIf you are fed up with spending hours trying to find a solution online. This course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress in plain English with face-to-face training and have actionable takeaways that you can use immediately. You want to learn how to create a WordPress website and fast-track your WordPress knowledge. You can learn how to address any issues you have with your current WordPress website. No coding skills are required. \nLevel:\nThis is a beginners course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-for-beginners-newcastle-10-dec-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-Training.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181207T183000
DTEND;TZID=UTC:20181207T233000
DTSTAMP:20260413T103900
CREATED:20180723T200159Z
LAST-MODIFIED:20180723T200159Z
UID:4970-1544207400-1544225400@hyperlink-technology.com
SUMMARY:North East PRide Awards - 7 Dec - Newcastle
DESCRIPTION:The North East PRide Awards Ceremony takes place on Friday 7 December 2018 at The Biscuit Factory\, Newcastle.\nnesma are delighted to sponsor this event as the CIPR PRide Awards recognise the outstanding work you’ve been delivering for your clients and employers across the UK. \nDetails\n\n\n\nDate: 7 December 2018\nDress Code: Black tie\nTime: 18:30 – 01:00\nVenue: The Biscuit Factory\, 16 Stoddart Street\, Newcastle upon Tyne NE2 1AN \nSchedule\n18:30 – Drinks reception\n19:15 – Welcome speeches\n19:40 – Dinner\n21:15 – Awards ceremony\n22:45 – Entertainment\n01:00 – Close
URL:https://hyperlink-technology.com/nesma/event/north_east_pride_awards/
LOCATION:The Biscuit Factory\, 16 Stoddart Street\, Newcastle\, Newcastle upon Tyne\, NE2 1AN\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/07/Pride-Web.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181207T183000
DTEND;TZID=UTC:20181207T233000
DTSTAMP:20260413T103901
CREATED:20180723T200159Z
LAST-MODIFIED:20180723T200159Z
UID:7603-1544207400-1544225400@hyperlink-technology.com
SUMMARY:North East PRide Awards - 7 Dec - Newcastle
DESCRIPTION:The North East PRide Awards Ceremony takes place on Friday 7 December 2018 at The Biscuit Factory\, Newcastle.\nnesma are delighted to sponsor this event as the CIPR PRide Awards recognise the outstanding work you’ve been delivering for your clients and employers across the UK. \nDetails\n\n\n\nDate: 7 December 2018\nDress Code: Black tie\nTime: 18:30 – 01:00\nVenue: The Biscuit Factory\, 16 Stoddart Street\, Newcastle upon Tyne NE2 1AN \nSchedule\n18:30 – Drinks reception\n19:15 – Welcome speeches\n19:40 – Dinner\n21:15 – Awards ceremony\n22:45 – Entertainment\n01:00 – Close
URL:https://hyperlink-technology.com/nesma/event/north_east_pride_awards-2/
LOCATION:The Biscuit Factory\, 16 Stoddart Street\, Newcastle\, Newcastle upon Tyne\, NE2 1AN\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/07/Pride-Web.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181206
DTEND;VALUE=DATE:20181207
DTSTAMP:20260413T103901
CREATED:20180911T131038Z
LAST-MODIFIED:20180911T131038Z
UID:5235-1544054400-1544140799@hyperlink-technology.com
SUMMARY:Google Analytics Training - Newcastle - 6 Dec
DESCRIPTION:Let us help you improve your digital strategy to meet your business goals.\nGoogle Analytics is a vast and fast-changing platform that it can be overwhelming at times\, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners. \n100% of previous delegates agree that they learned practical tips to use in their place of work. \nYou will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform\, which invariably is underutilised\, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation. \nCourse content:\n\nIntroduction to Google Analytics\nWhy use Analytics?\nLimitations of the data\nWhat are Metrics and Dimensions?\nFundamental Set up including – Filters and Segments\nMining the Data – looking at Audience\, Acquisition\, Behaviour and Conversion interfaces\nECommerce Tracking\, Event Tracking and Goal Setting\nInterpreting the Data\nCreating Custom Dashboards\nDay-to-Day Administration\n\nWho should attend:\nThe course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments\, more and more staff need to understand the data and how to utilise it. \nLevel:\nThis is an intermediate course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/google_analytics_training/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-Google-Analytics.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181206
DTEND;VALUE=DATE:20181207
DTSTAMP:20260413T103901
CREATED:20180911T131038Z
LAST-MODIFIED:20180911T131038Z
UID:7616-1544054400-1544140799@hyperlink-technology.com
SUMMARY:Google Analytics Training - Newcastle - 6 Dec
DESCRIPTION:Let us help you improve your digital strategy to meet your business goals.\nGoogle Analytics is a vast and fast-changing platform that it can be overwhelming at times\, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners. \n100% of previous delegates agree that they learned practical tips to use in their place of work. \nYou will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform\, which invariably is underutilised\, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation. \nCourse content:\n\nIntroduction to Google Analytics\nWhy use Analytics?\nLimitations of the data\nWhat are Metrics and Dimensions?\nFundamental Set up including – Filters and Segments\nMining the Data – looking at Audience\, Acquisition\, Behaviour and Conversion interfaces\nECommerce Tracking\, Event Tracking and Goal Setting\nInterpreting the Data\nCreating Custom Dashboards\nDay-to-Day Administration\n\nWho should attend:\nThe course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments\, more and more staff need to understand the data and how to utilise it. \nLevel:\nThis is an intermediate course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/google_analytics_training-3/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-Google-Analytics.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181205T093000
DTEND;TZID=UTC:20181205T163000
DTSTAMP:20260413T103901
CREATED:20180802T193657Z
LAST-MODIFIED:20180802T193657Z
UID:5054-1544002200-1544027400@hyperlink-technology.com
SUMMARY:Intro to Social Media - Newcastle - 5 Dec
DESCRIPTION:A 1-day course to take you through the fundamentals of social media marketing.\nThis full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging. \nYou may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. \nOur Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter\, Facebook\, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly\, how to use the platforms to make connections and how to generate appealing and appropriate content that works. \nFor each platform\, you will learn:\n\nthe correct way to set up your social media accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nhow to manage customer data in view of GDPR\n\nThis day counts towards CPD.\nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com \nRegister now!\n 
URL:https://hyperlink-technology.com/nesma/event/introduction-social-media-1-day-workshop-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/nesma-NEW-SIZE-SM-Test.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181205T093000
DTEND;TZID=UTC:20181205T163000
DTSTAMP:20260413T103901
CREATED:20180802T193657Z
LAST-MODIFIED:20180802T193657Z
UID:7608-1544002200-1544027400@hyperlink-technology.com
SUMMARY:Intro to Social Media - Newcastle - 5 Dec
DESCRIPTION:A 1-day course to take you through the fundamentals of social media marketing.\nThis full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging. \nYou may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. \nOur Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter\, Facebook\, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly\, how to use the platforms to make connections and how to generate appealing and appropriate content that works. \nFor each platform\, you will learn:\n\nthe correct way to set up your social media accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nhow to manage customer data in view of GDPR\n\nThis day counts towards CPD.\nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com \nRegister now!\n 
URL:https://hyperlink-technology.com/nesma/event/introduction-social-media-1-day-workshop-2-3/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/nesma-NEW-SIZE-SM-Test.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181122T083000
DTEND;TZID=UTC:20181122T113000
DTSTAMP:20260413T103901
CREATED:20181023T075229Z
LAST-MODIFIED:20181023T075229Z
UID:5554-1542875400-1542886200@hyperlink-technology.com
SUMMARY:CIPR - Emerging Technology & PR - 22 Nov
DESCRIPTION:CIPR North East is teaming up with the CIPR AI in PR Panel to bring you an interactive session looking at how emerging technologies are going to impact the PR industry. \nSpeakers will be discussing developments in artificial intelligence\, machine learning and immersive technology\, and considering the ethical and practical implications\, these will mean for PR practitioners. \nHeld at PROTO: The Emerging Technology Centre\, you’ll hear from our line up of technology specialists. Plus you’ll have the chance to get hands-on in the North East Tees Valley Immersive Lab – test out the latest hardware and software across Augmented Reality (AR)\, Virtual Reality (VR) and Mixed Reality (MR). \nTimings: \nRegistration and breakfast: 08.30 for 09.00 start \nSpeakers: 09:00 – 10:30 \nImmersive Lab demos: 10:30 – 11:30
URL:https://hyperlink-technology.com/nesma/event/cipr-emerging-technology-pr-22-nov/
LOCATION:PROTO\, Baltic Business Quarter\, Gateshead\, Tyne & Wear\, NE8 3DF\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/CIPR-Technology.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181122T083000
DTEND;TZID=UTC:20181122T113000
DTSTAMP:20260413T103901
CREATED:20181023T075229Z
LAST-MODIFIED:20181023T075229Z
UID:7627-1542875400-1542886200@hyperlink-technology.com
SUMMARY:CIPR - Emerging Technology & PR - 22 Nov
DESCRIPTION:CIPR North East is teaming up with the CIPR AI in PR Panel to bring you an interactive session looking at how emerging technologies are going to impact the PR industry. \nSpeakers will be discussing developments in artificial intelligence\, machine learning and immersive technology\, and considering the ethical and practical implications\, these will mean for PR practitioners. \nHeld at PROTO: The Emerging Technology Centre\, you’ll hear from our line up of technology specialists. Plus you’ll have the chance to get hands-on in the North East Tees Valley Immersive Lab – test out the latest hardware and software across Augmented Reality (AR)\, Virtual Reality (VR) and Mixed Reality (MR). \nTimings: \nRegistration and breakfast: 08.30 for 09.00 start \nSpeakers: 09:00 – 10:30 \nImmersive Lab demos: 10:30 – 11:30
URL:https://hyperlink-technology.com/nesma/event/cipr-emerging-technology-pr-22-nov-2/
LOCATION:PROTO\, Baltic Business Quarter\, Gateshead\, Tyne & Wear\, NE8 3DF\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/CIPR-Technology.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181114T080000
DTEND;TZID=UTC:20181114T220000
DTSTAMP:20260413T103901
CREATED:20181031T213936Z
LAST-MODIFIED:20181031T213936Z
UID:5565-1542182400-1542232800@hyperlink-technology.com
SUMMARY:CIPR: Successful infrastructure communications
DESCRIPTION:Northern Spire: Hard Hats & Sequins – the secret to successful infrastructure communications\nIt’s all about hard hats\, sequins and having a narrative that can really engage the community. \nSuccessful infrastructure projects take years to deliver – so where do you start\, how do you keep people engaged and what do you need to do to get your regional project in front of 11 million people on Strictly on a Saturday night? \nHear from the award-winning communications team behind the success of Northern Spire – Sunderland’s new bridge. \nKaren Westcott from DTW will be joined by Paula James from Sunderland City Council to give a behind the scenes look at all things ‘Northern Spire’ and outline how the project team has engaged the local community\, stakeholders and the media over the past three-and-a-half years. \nGet the inside story on hosting William and Kate on a secret Royal visit to a live construction site\, running a school site visit programme for 2\,300 children\, persuading construction teams to create 10-metre high media viewing platforms at a day’s notice\, dealing with the Strictly team\, achieving 99% positive/neutral media coverage and all the other things you need to do to put communications at the heart of a major engineering and infrastructure project like Northern Spire. \nDTW Managing Director Chris Taylor will also share his insight on devising and delivering long-term campaigns for major projects tackling difficult topics\, looking at issues like strategic planning\, engaging at Board level\, partnership working and staying on track through good times and bad. \nAll that and a bacon sandwich with a view overlooking the 105 m high Northern Spire\, the north east’s tallest structure and newest landmark – what more could you want for a Wednesday morning! \nYou will get 5 CPD points by attending this event.
URL:https://hyperlink-technology.com/nesma/event/cipr-successful-infrastructure-communications/
LOCATION:Liberty Brown\, Timber Beach Road\, Sunderland\, SR5 3XG\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),Learning,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/Spre.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181114T080000
DTEND;TZID=UTC:20181114T220000
DTSTAMP:20260413T103901
CREATED:20181031T213936Z
LAST-MODIFIED:20181031T213936Z
UID:7628-1542182400-1542232800@hyperlink-technology.com
SUMMARY:CIPR: Successful infrastructure communications
DESCRIPTION:Northern Spire: Hard Hats & Sequins – the secret to successful infrastructure communications\nIt’s all about hard hats\, sequins and having a narrative that can really engage the community. \nSuccessful infrastructure projects take years to deliver – so where do you start\, how do you keep people engaged and what do you need to do to get your regional project in front of 11 million people on Strictly on a Saturday night? \nHear from the award-winning communications team behind the success of Northern Spire – Sunderland’s new bridge. \nKaren Westcott from DTW will be joined by Paula James from Sunderland City Council to give a behind the scenes look at all things ‘Northern Spire’ and outline how the project team has engaged the local community\, stakeholders and the media over the past three-and-a-half years. \nGet the inside story on hosting William and Kate on a secret Royal visit to a live construction site\, running a school site visit programme for 2\,300 children\, persuading construction teams to create 10-metre high media viewing platforms at a day’s notice\, dealing with the Strictly team\, achieving 99% positive/neutral media coverage and all the other things you need to do to put communications at the heart of a major engineering and infrastructure project like Northern Spire. \nDTW Managing Director Chris Taylor will also share his insight on devising and delivering long-term campaigns for major projects tackling difficult topics\, looking at issues like strategic planning\, engaging at Board level\, partnership working and staying on track through good times and bad. \nAll that and a bacon sandwich with a view overlooking the 105 m high Northern Spire\, the north east’s tallest structure and newest landmark – what more could you want for a Wednesday morning! \nYou will get 5 CPD points by attending this event.
URL:https://hyperlink-technology.com/nesma/event/cipr-successful-infrastructure-communications-2/
LOCATION:Liberty Brown\, Timber Beach Road\, Sunderland\, SR5 3XG\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),Learning,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/Spre.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181108T180000
DTEND;TZID=UTC:20181108T200000
DTSTAMP:20260413T103901
CREATED:20180806T151344Z
LAST-MODIFIED:20180806T151344Z
UID:7612-1541700000-1541707200@hyperlink-technology.com
SUMMARY:The 'Art & Science of Engagement' with Kevin Maguire - 8 Nov
DESCRIPTION:An audience with Kevin Maguire. (Rescheduled).\nFollowing his thwarted attempt at joining CIPR North East as our keynote speaker talking on the ‘Art and Science of Engagement’ at this year’s Northern Conference event to cover President Trump’s UK visit\, we’re delighted to announce that Kevin Maguire will be delivering his planned session to our members and non-members\, at a special event in November this year. \nKevin will be delivering a session drawing on his experience as the editor of a national newspaper and being a key media player\, giving his thoughts on how the media landscape is changing; how the media does (and perhaps at times doesn’t) engage people and influence their behaviours; how the media is using science (data) and art (creative ways of storytelling) to engage its audiences; and the media’s place in a modern public relations strategy to engage an audience in the age of the rise of social media and brand journalism. \nAn award-winning journalist\, Kevin Maguire is a Daily Mirror associate editor and New Statesman columnist. He presents TV and radio programmes and is a regular guest on shows from Good Morning Britain and This Week to The Wright Stuff and Sky News. Kevin started out as a local newspaper and has worked for The Daily Telegraph and The Guardian. He co-authored a book on Great Parliamentary Scandals and has ghosted two political autobiographies. He’s also a visiting professor at Sunderland University.
URL:https://hyperlink-technology.com/nesma/event/the-art-science-of-engagement-with-kevin-maguire-2/
LOCATION:Ramarketing\, Loft 2 Bealim House\, Newcastle\, NE1 4SG\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/CIPR-kevin.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181108T180000
DTEND;TZID=UTC:20181108T200000
DTSTAMP:20260413T103901
CREATED:20180806T151344Z
LAST-MODIFIED:20180806T151344Z
UID:5101-1541700000-1541707200@hyperlink-technology.com
SUMMARY:The 'Art & Science of Engagement' with Kevin Maguire - 8 Nov
DESCRIPTION:An audience with Kevin Maguire. (Rescheduled).\nFollowing his thwarted attempt at joining CIPR North East as our keynote speaker talking on the ‘Art and Science of Engagement’ at this year’s Northern Conference event to cover President Trump’s UK visit\, we’re delighted to announce that Kevin Maguire will be delivering his planned session to our members and non-members\, at a special event in November this year. \nKevin will be delivering a session drawing on his experience as the editor of a national newspaper and being a key media player\, giving his thoughts on how the media landscape is changing; how the media does (and perhaps at times doesn’t) engage people and influence their behaviours; how the media is using science (data) and art (creative ways of storytelling) to engage its audiences; and the media’s place in a modern public relations strategy to engage an audience in the age of the rise of social media and brand journalism. \nAn award-winning journalist\, Kevin Maguire is a Daily Mirror associate editor and New Statesman columnist. He presents TV and radio programmes and is a regular guest on shows from Good Morning Britain and This Week to The Wright Stuff and Sky News. Kevin started out as a local newspaper and has worked for The Daily Telegraph and The Guardian. He co-authored a book on Great Parliamentary Scandals and has ghosted two political autobiographies. He’s also a visiting professor at Sunderland University.
URL:https://hyperlink-technology.com/nesma/event/the-art-science-of-engagement-with-kevin-maguire/
LOCATION:Ramarketing\, Loft 2 Bealim House\, Newcastle\, NE1 4SG\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/CIPR-kevin.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181107T090000
DTEND;TZID=UTC:20181107T160000
DTSTAMP:20260413T103901
CREATED:20180810T113552Z
LAST-MODIFIED:20180810T113552Z
UID:7614-1541581200-1541606400@hyperlink-technology.com
SUMMARY:North East Expo - Autumn 2018 - 7 Nov
DESCRIPTION:The North East Expo is the ultimate event for small and medium-sized businesses across the region. \nBooking a ticket to attend means – \n\nThe event is FREE to attend as a delegate\nThe chance to meet and network with over 200 Exhibitors at the event\nConnect with over 1000 delegates by using the event app\nInteract with the exhibitors on the interactive floor plan\nAttend any of the 30+ seminars completely FREE\nPre-arrange appointments with any exhibitor or other delegates prior to event day\nDevelop relationships and synergies with other businesses from around the region\nBuild a supplier network\nAnd lastly\, meet friends\, make some new acquaintances\n\nThere’s free parking\, easy transport links\, and on-site cash catering so you can make a day of it. \nIt doesn’t matter what part of the business community or industry sector\, business owners\, managers and team members from all categories of business are all welcome. This is your chance to meet great people and boost your profile whatever your background. \nThe organisers make sure that they get the very latest ideas\, products\, services and solutions from the most influential people. You’ll enjoy the best comprehensive learning\, presenting and development programmes in the region. \nFor the full event details\, itinerary\, speakers and sessions and exhibiting information\, please visit the event website at www.northeastexpo.co.uk \nnesma will be exhibiting and we are looking forward to discussing any of our courses with you.
URL:https://hyperlink-technology.com/nesma/event/north-east-expo-spring-2018-2-may-2-2/
LOCATION:Kingston Park Stadium\, Brunton Road\, Kenton Bank Foot\, Newcastle upon Tyne\, NE13 8AF\, United Kingdom
CATEGORIES:Learning,North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2017/09/Expo-Autumn-2017.png
ORGANIZER;CN="Freshstart Events":MAILTO:connect@freshstartevents.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181107T090000
DTEND;TZID=UTC:20181107T160000
DTSTAMP:20260413T103901
CREATED:20180810T113552Z
LAST-MODIFIED:20180810T113552Z
UID:5198-1541581200-1541606400@hyperlink-technology.com
SUMMARY:North East Expo - Autumn 2018 - 7 Nov
DESCRIPTION:The North East Expo is the ultimate event for small and medium-sized businesses across the region. \nBooking a ticket to attend means – \n\nThe event is FREE to attend as a delegate\nThe chance to meet and network with over 200 Exhibitors at the event\nConnect with over 1000 delegates by using the event app\nInteract with the exhibitors on the interactive floor plan\nAttend any of the 30+ seminars completely FREE\nPre-arrange appointments with any exhibitor or other delegates prior to event day\nDevelop relationships and synergies with other businesses from around the region\nBuild a supplier network\nAnd lastly\, meet friends\, make some new acquaintances\n\nThere’s free parking\, easy transport links\, and on-site cash catering so you can make a day of it. \nIt doesn’t matter what part of the business community or industry sector\, business owners\, managers and team members from all categories of business are all welcome. This is your chance to meet great people and boost your profile whatever your background. \nThe organisers make sure that they get the very latest ideas\, products\, services and solutions from the most influential people. You’ll enjoy the best comprehensive learning\, presenting and development programmes in the region. \nFor the full event details\, itinerary\, speakers and sessions and exhibiting information\, please visit the event website at www.northeastexpo.co.uk \nnesma will be exhibiting and we are looking forward to discussing any of our courses with you.
URL:https://hyperlink-technology.com/nesma/event/north-east-expo-spring-2018-2-may-2/
LOCATION:Kingston Park Stadium\, Brunton Road\, Kenton Bank Foot\, Newcastle upon Tyne\, NE13 8AF\, United Kingdom
CATEGORIES:Learning,North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2017/09/Expo-Autumn-2017.png
ORGANIZER;CN="Freshstart Events":MAILTO:connect@freshstartevents.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181031
DTEND;VALUE=DATE:20181101
DTSTAMP:20260413T103901
CREATED:20180803T130645Z
LAST-MODIFIED:20180803T130645Z
UID:7611-1540944000-1541030399@hyperlink-technology.com
SUMMARY:Measuring Marketing Performance - Newcastle - 31 Oct
DESCRIPTION:As with any function in business\, it is important to be able to demonstrate the value of your activity and expenditure. \nThis 1-day course on Measuring Marketing Performance helps you to identify what you should be doing rather than what you could be doing.  You will learn how to measure the return on any marketing expenditure and demonstrate why it is an investment for your organisation as opposed to a pure cost. \nMetrics explored will include:\n\nFinancial\nCommunications\nCustomer satisfaction\nStrategic\n\nAll measured against clearly specified objectives for your firm. \nYou will be able to take away a workable dashboard that helps you to show in infographic form the relative performance of all your marketing activity. \nThis course will help you develop a more quantitative approach to the development\, implementation and evaluation of your marketing plans and associated activities\, using appropriate metrics to assess both the efficiency and effectiveness of both strategies and tactics. \nWho should attend?\nThis workshop has been designed for people who understand the critical importance of measuring and evaluating their marketing activities and expenditure\, and are ready to invest some time and brainpower in developing a metrics-oriented approach to doing the best they can with the resources they’ve got\, and who want to prove that their marketing actually works! \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/measuring-marketing-with-metrics-newcastle-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-NEW-metrics.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181031
DTEND;VALUE=DATE:20181101
DTSTAMP:20260413T103901
CREATED:20180803T130645Z
LAST-MODIFIED:20180803T130645Z
UID:5074-1540944000-1541030399@hyperlink-technology.com
SUMMARY:Measuring Marketing Performance - Newcastle - 31 Oct
DESCRIPTION:As with any function in business\, it is important to be able to demonstrate the value of your activity and expenditure. \nThis 1-day course on Measuring Marketing Performance helps you to identify what you should be doing rather than what you could be doing.  You will learn how to measure the return on any marketing expenditure and demonstrate why it is an investment for your organisation as opposed to a pure cost. \nMetrics explored will include:\n\nFinancial\nCommunications\nCustomer satisfaction\nStrategic\n\nAll measured against clearly specified objectives for your firm. \nYou will be able to take away a workable dashboard that helps you to show in infographic form the relative performance of all your marketing activity. \nThis course will help you develop a more quantitative approach to the development\, implementation and evaluation of your marketing plans and associated activities\, using appropriate metrics to assess both the efficiency and effectiveness of both strategies and tactics. \nWho should attend?\nThis workshop has been designed for people who understand the critical importance of measuring and evaluating their marketing activities and expenditure\, and are ready to invest some time and brainpower in developing a metrics-oriented approach to doing the best they can with the resources they’ve got\, and who want to prove that their marketing actually works! \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/measuring-marketing-with-metrics-newcastle/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-NEW-metrics.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181018T183000
DTEND;TZID=UTC:20181018T233000
DTSTAMP:20260413T103901
CREATED:20180618T140011Z
LAST-MODIFIED:20180618T140011Z
UID:7599-1539887400-1539905400@hyperlink-technology.com
SUMMARY:North East Marketing Awards - Newcastle - 18 Oct
DESCRIPTION:There is a huge wealth of talent in the marketing sector in the North East and we want to celebrate and showcase the creativity\, innovation and passion that stems from agencies and in-house teams across the region. \nThe North East Marketing Awards dinner will take place on Thursday 18th October 2018 at The Biscuit Factory\, Newcastle upon Tyne The evening is a black-tie event which includes a welcome reception\, three-course meal and the awards ceremony. \nEvening Schedule:\n18:30 – Welcome Reception\n19:30 – Awards Dinner\n21:15 – Awards Ceremony\n00:00 – Carriages \n\n\n\n\n\n\nThe Awards recognise excellence within the fields of marketing\, digital and PR from all industry sectors operating in the North East. Whether you are a marketing agency\, in-house marketing team\, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals.  \n 
URL:https://hyperlink-technology.com/nesma/event/north-east-marketing-awards-newcastle-18-oct-2/
LOCATION:The Biscuit Factory\, 16 Stoddart Street\, Newcastle\, Newcastle upon Tyne\, NE2 1AN\, United Kingdom
CATEGORIES:Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/06/Marketing-Awards.png
ORGANIZER;CN="Echo Events &amp%3B Association Management":MAILTO:claire@echoevents.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181018T183000
DTEND;TZID=UTC:20181018T233000
DTSTAMP:20260413T103901
CREATED:20180618T140011Z
LAST-MODIFIED:20180618T140011Z
UID:4810-1539887400-1539905400@hyperlink-technology.com
SUMMARY:North East Marketing Awards - Newcastle - 18 Oct
DESCRIPTION:There is a huge wealth of talent in the marketing sector in the North East and we want to celebrate and showcase the creativity\, innovation and passion that stems from agencies and in-house teams across the region. \nThe North East Marketing Awards dinner will take place on Thursday 18th October 2018 at The Biscuit Factory\, Newcastle upon Tyne The evening is a black-tie event which includes a welcome reception\, three-course meal and the awards ceremony. \nEvening Schedule:\n18:30 – Welcome Reception\n19:30 – Awards Dinner\n21:15 – Awards Ceremony\n00:00 – Carriages \n\n\n\n\n\n\nThe Awards recognise excellence within the fields of marketing\, digital and PR from all industry sectors operating in the North East. Whether you are a marketing agency\, in-house marketing team\, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals.  \n 
URL:https://hyperlink-technology.com/nesma/event/north-east-marketing-awards-newcastle-18-oct/
LOCATION:The Biscuit Factory\, 16 Stoddart Street\, Newcastle\, Newcastle upon Tyne\, NE2 1AN\, United Kingdom
CATEGORIES:Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/06/Marketing-Awards.png
ORGANIZER;CN="Echo Events &amp%3B Association Management":MAILTO:claire@echoevents.org
END:VEVENT
END:VCALENDAR