nesma Christmas Social - Carlisle – 10 December
2019-12-10 17:30 - 20:00 UTC | The Guild Carlisle, 5 Abbey Street, Carlisle, Cumbria, CA3 8TX, United Kingdom
Let’s get together during the festive season!
To celebrate another great year and your achievements.
Tuesday 10 December 2019 | 5 pm to 7 pm | The Guild | Festive Drinks and Nibbles|
Please RSVP to Lucy.Davidson@hyperlink-technology.com
Stepping into a crowded room, especially one filled with people you don’t know, can be a bit scary. Except at this event, we are all friends! We have things in common. We are passionate about delivering exceptional marketing and communications and we are past, current or prospective students with nesma.
You may have studied or aspire to study a CIM, CIPR or DMI qualification or have been on one of our short courses or would like to know more about them.
All you need to do is bring a smile to have fun and get the conversations started!
So let’s connect, learn, share and this Carlisle Christmas Social.

Marketers networking breakfast - 9 January
2020-01-09 08:00 - 10:00 | Motel One Newcastle, 15-25 High Bridge, Newcastle upon Tyne, Tyne & Wear, NE1 1EW, United Kingdom
Open to all, this is an opportunity for marketers to get together, discuss ideas, meet new people and create new connections in a relaxed social setting. The morning will be informal with a brief introduction, however, no presentation will take place.
nesma is sponsoring this event, it’s a great opportunity to catch up with us before the new term starts on 13 January.
You can find a quick summary of the revised syllabus HERE.
CPD category: Personal/soft skills
Duration: 1 hour
The event will start promptly at 08:00 and finish at 10:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.

For more information please contact the Regional Events team on;
cim.events@cim.co.uk
+44 (0)1628 427340

Life in the Bus Lane - 22 January 2020
2020-01-22 18:00 - 20:00 | nesma Team Kerry Leng
Stephen has been with Go North East for over 20 years, joining on a youth training programme and rising to his current position on the Board as Commercial Director. Responsible for spearheading a number of Go North East’s successful and award-winning marketing and ticketing initiatives, Stephen has led the way on technology investments and improvements for customers, the industry leading initiatives to increase bus use, especially for young people and families, and the drive to change the perceptions of the bus through solid and consistent marketing and delivery.
He was awarded the Leadership and Inspiration accolade at the UK Bus Awards, named as one of CIM’s ‘North East 50 Marketing Greats’ and in 2018 was named ‘Marketer of the Year’ at CIM’s Marketing Excellence Awards in London.
Come and hear Stephen share his experience of life in the bus lane, charting his journey from youth trainee all the way to the boardroom, and experience a tour of the £8m Go North East Riverside bus depot in Gateshead.
This event is kindly sponsored by Go North East.
CPD category: Championing the customer
Duration: 1.5 hours
Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Regional Events team to make your booking.
For more information please contact the Regional Events team on;

cim.events@cim.co.uk
(0)1628 427340

PR Crisis Communications Workshop
2020-02-05 08:00 - 10:00 | Filter sidebar mockup
PR Crisis Communications Workshop
by CIPR North East Group
PR Crisis Communications Workshop: how to create messages that satisfy the media and protect your client’s reputation.
We are very pleased to be able to offer a two-hour workshop with Ramona Slusarczyk Chart.PR, MCIPR, Lecturer in PR, Newcastle University, which will provide practical experience and guidance on writing media crisis responses for traditional and online media. You will take part in a crisis simulation which will require you to write effective crisis responses as a fictitious incident affecting your client or your organisation unfolds in real time.
All participants need to bring a laptop and be familiar with the use of Google Drive & Google Docs.
Who should attend?
The workshop is aimed at spokespeople and communications specialists responsible for the management of their client’s or organisation’s reputation, and who are likely to be involved in leading and managing communications at a time of a major incident.
Please note the workshop is an updated repetition from last year’s crisis communications workshop, with a tweaked scenario.
Open to both CIPR members and non-members
Workshop Objectives:

taking a position: strategies in response to crisis,
drafting appropriate crisis messages with the emphasis on clarity, control, confidence, concern and competence,
satisfying the media’s need for news while protecting your client’s reputation.

Ramona Slusarczyk, Lecturer in PR, Newcastle University
Before returning to her Newcastle-based alma mater as a lecturer in PR and Corporate Communications, Ramona spent eight years in Asia and the Middle East, teaching public relations and media courses at RMIT International University, Vietnam, and The Higher Colleges of Technology, UAE. To keep her industry experience up-to-date, she worked as a PR Account Manager at a Dubai-based PR agency, managing several client accounts and executing a range of B2B and B2C events for local and worldwide businesses while aiding her professional development through membership in the Middle East Public Relations Association. Her current academic interests focus on crisis management, CSR, and nation branding.
When?
Wednesday 5 February 2020 – 08:00 – 10:00
Where?
Room 3.41, Armstrong Building Newcastle University

Marketers networking breakfast - 6 February
2020-02-06 08:00 - 10:00 | Motel One Newcastle, 15-25 High Bridge, Newcastle upon Tyne, Tyne & Wear, NE1 1EW, United Kingdom
Join us for chatter, pastries and an inspiring talk from Laura Denning, Marketing Co-ordinator at M.I Dickson Ltd, at our next networking breakfast. https://www.linkedin.com/in/laura-denning-291471136/
Please note this event is the next in the series of CIM Breakfast Networking Events and is organised by the CIM North East Board.
Free to all.
nesma is sponsoring this event, it’s a great opportunity to catch up with us.
You can find a quick summary of the revised CIM syllabus HERE.
The event will start promptly at 08:00 and finish at 10:00.

CIPR #TimeToTalkDay Event
2020-02-06 16:00 - 18:00 | NGI Solutions, Baltic Place East, South Shore Road, Gateshead, Tyne & Wear, NE8 3AE, United Kingdom
Join CIPR North East to explore how to manage your own mental health when dealing with crisis communications.

This #TimeToTalkDay, join CIPR North East, NGI Solutions and Newcastle Upon Tyne NHS Hospitals Trust to explore mental health communications, health and wellbeing in the workplace and how to manage your own mental health when dealing with crisis communications.

In light of #TimeToTalkDay, there will be no fee to attend this event. Instead, CIPR North East is asking attendees to make a donation to Mind in lieu of an event fee.
Refreshments will be provided and sessions will include:
Mental health communications
Lucy Nichol, Account Director, NGI Solutions
An interactive session following on from Lucy’s last CIPR workshop. Delegates are asked to think about examples of positive and negative mental health coverage from the media for a facilitated discussion on what stigmatising content looks like and how to report responsibly on mental health.
The session will also provide a basic guide to the differences between mental health problems and symptoms, explore the impact of stigma and discuss how we can challenge it in the media.
Recognising the emotional toll of crisis communications
Caroline Docking, Assistant Chief Executive, Newcastle upon Tyne Hospitals Trust
As someone who worked for a long time in mental health and disability services, and now in one of the largest and most specialist acute trusts in the UK, reputation management and crisis comms – always an emotionally charged element of PR – is second nature for Caroline.
The session will explore how we, as practitioners, support the mental health of colleagues in our workplaces when times are tough, but also, how can we recognise and manage the emotional impact on ourselves.
Creating healthy workplaces
Kathie Wilcox, Director, NGI Solutions and Caroline Docking, Assistant Chief Executive, Newcastle upon Tyne Hospitals Trust
With both Kathie and Caroline play a key role in health and wellbeing initiatives within their respective organisations, they will share their experience of engaging both a large and small workforce in positive conversations around health and wellbeing.
* * *
This Mental Health in Public Relations event follows CIPR North East’s live simulation PR Crisis Communications Workshop: how to create messages that satisfy the media and protect your client’s reputation on Wednesday 5th February at Newcastle University between 8am and 10am.
Each event will complement the other, and places are still available to book via Eventbrite, with tickets costing between £10 and £30 per person.

Marketing Vision - Scaleup North East Insight Workshop
2020-02-18 09:30 - 16:30 | Newcastle upon Tyne
Veronica is providing one of the essential masterclasses for the Scaleup North East programme on Tuesday 18 February.
She will be delivering a 1-day workshop focussing on the principles of Strategic Marketing relevant to a business preparing to scale up.
Moving from organic growth to accelerated growth to meet scale-up ambitions requires a focused and targeted marketing strategy to drive sales and attract new customers.
This one day workshop is aimed at companies that are looking to accelerate growth and need to review or develop their approach to marketing in preparation for scaling.
It will look at –
– Identify the marketing resources needed to support growth
– Establish how to set clear company and marketing objectives
– Identifying primary barriers to moving forward internally and externally
– Identify opportunities in product and market developments for growth
– Identify what success looks like and how to measure progress.
It’s a perfect session for SMEs who have been operating for a minimum of 3 years and are ready to take their businesses to another level through scaling up.
If Scaleup is something you could benefit from? Take a look at look at their brochure.
This workshop will be delivered by Veronica Swindale, Managing Director of nesma.

A mile in my shoes - Feb 19
2020-02-19 18:00 - 19:00 | DoubleTree by Hilton Edinburgh, City Centre, 34 Bread Street, Edinburgh, EH3 9AF, United Kingdom
Seeking out what customers really want
Customer experience is emerging as a discipline in its own right, but what does this mean? How does this differ from service design or user experience (UX)? How does this sit alongside feature teams or product owners? How is this different to customer service? How do organisations meaningfully apply the customer experience principles – and how do you know when you are doing it right?
Our speaker Kirsty Lieberthal, Customer Experience Strategy Manager at Prudential UK, is a creative and digital agency veteran of 20+ years and now specialises in CX in transformation environments.

NE Marketing Greats Get Together
2020-02-27 16:30 - 18:00 | Anita Ball thinks mistakes make a marketer
The next scheduled Marketing Greats Get Together is on 27 February 2020 at 4 pm.
It is kindly hosted by Neil McLoram at Brewin Dolphin’s Newcastle office, the topic for this session will be The Role of Marketing in the Board Room.
Registration and networking is from 16:00; the event starts at 16:30 and finishes at 18:00.
If you have any questions or queries regarding the event please contact the Regional Events team at cim.events@cim.co.uk
Attendance at this event is by invitation only and you can reserve your place through the CIM website.

Master Your Google Analytics - March 2020
2020-03-02 | nesma, 123 Street, Town, State, NE12 3AB, United Kingdom

Marketers networking breakfast - 5 March
2020-03-05 08:00 - 10:00 | Motel One Newcastle, 15-25 High Bridge, Newcastle upon Tyne, Tyne & Wear, NE1 1EW, United Kingdom
Open to all, this is an opportunity for marketers to get together, discuss ideas, meet new people and create new connections in a relaxed social setting. The morning will be informal with a brief introduction, however, no presentation will take place.
nesma is sponsoring this event, it’s a great opportunity to catch up with us.
You can find a quick summary of the revised CIM syllabus HERE.
CPD category: Personal/soft skills
Duration: 1 hour
The event will start promptly at 08:00 and finish at 10:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.

For more information please contact the Regional Events team on;
cim.events@cim.co.uk
+44 (0)1628 427340

nesma Social - Carlisle – 10 March
2020-03-10 17:30 - 19:30 | The Guild Carlisle, 5 Abbey Street, Carlisle, Cumbria, CA3 8TX, United Kingdom
Let’s get together for our first Carlisle Social of 2020!
To connect, learn and share and enjoy this marketing social in Carlisle.
Stepping into a crowded room, especially one filled with people you don’t know, can be a bit scary. Except at this event, we are all friends! We have things in common. We are passionate about delivering exceptional marketing and communications and we are past, current or prospective students with nesma.
You may have studied or aspire to study a CIM or CIPR qualification or have been on one of our short courses or would like to know more about them.
All you need to do is bring a smile to have fun and get the conversations started! A great opportunity to ask us about the Revised CIM Syllabus which now in full flow for 2020.

Perfectly irrational - March 11
2020-03-11 18:00 - 19:00 | DoubleTree by Hilton Edinburgh, City Centre, 34 Bread Street, Edinburgh, EH3 9AF, United Kingdom
The importance of psychological validity in market research and strategy
Angus Carbarns, Director of Strategy at UX consultancy We Are Engines, explores key psychological biases underpinning consumer decision-making and their impact on market research and strategy. Rich in case studies and actionable takeaways, this talk should be of interest to brand managers, marketers, researchers and designers alike.

Marketing Vision Programme
2020-03-18 09:30 - 16:30 | Newcastle upon Tyne
A Five-day strategic marketing planning programme.
This is a five-day programme over six Wednesdays in March-April 2020 starting on 18 March which will guide you through the preparation of a Strategic Marketing Plan for your scale-up business.
Change is not a destination, just as hope is not a strategy – Rudy Giuliani
Objectives:
It is a five-day facilitated programme looking at the principles of developing a strategic marketing plan and applying these to your own business to develop your own workable plan.
What you will learn:
You will understand the components of a strategic marketing plan and guided through writing the plan to meet the needs of your business as you go through the scale-up process. Moving from organic growth to accelerated growth to meet scale-up ambitions requires a focused and targeted marketing strategy to drive sales and attract new customers.
This five-day programme is aimed at companies that are looking to accelerate growth and need to review or develop their approach to marketing in preparation for scaling. Participants will create their own strategic marketing plans for a scaling business and understand how to:
• Identify the marketing resources needed to support growth
• Establish how to set clear company and marketing objectives
• Identifying primary barriers to moving forward internally and externally
• Identify opportunities in product and market developments for growth
• Map out the tactics required to deliver a robust marketing mix
• Identify what success looks like and how to measure progress.
Be prepared to get your sleeves rolled up and undertake the analysis required to truly understand your customer markets/competitor markets, identify the scope for opportunities and how to exploit them and develop a plan for delivery
Day 1 – Where are we now?
Analysing the current position in relation to the growth position, gap analysis, what are we good at and what threats do we need to overcome? Analyse the markets, competition and our customers. How should we position ourselves?
Day 2 – Internal Analysis
Look at our own strengths and weaknesses – how does what we have to compare to what we need? Leadership, culture, human and material resources, skills and capability.
Day 3 – Strategic Planning
How to look at what all our options for achieving growth might be? Developing scenarios for the best outcomes against clear SMART objectives in the target time available in our growth plan. New products, new markets, new ways of doing things.
Day 4 – Marketing Planning
Getting the combination of product, price, place, promotion, people, process, physical evidence right for our target audience (s) and capturing that into a workable marketing plan (3 years?)
Day 5 – Measuring Progress and Success
Ensuring that responsibility is taken to measure the right activities in line with the objectives identified in the strategic planning process. Being clear what great success looks like and how to measure progress against that.
Who should attend:
SMEs operating for a minimum of 3 years ready to take their businesses to another level through scaling up. The course is set at a level appropriate for business owners and is aimed at those responsible for preparing the marketing strategy for delivery.
Consultant:
Veronica is the Managing Director of nesma which specialises in all facets of strategic marketing and communications.
She will draw on her experience from many years working with marketing managers of a diverse range of companies and organisations. And combine it with hands-on sales and marketing management and Key Account management experience gained from working in industries as varied as pharmaceuticals and software for public sector procurement to marine consultancy.
Duration:
It is a 5-day consultancy programme from 9.30 am to 4.30 pm.
Day 1 – Wed 18 March
Day 2 – Wed 25 March
Day 3 – Wed 1 April
Day 4 – Wed 22 April
Day 5 – Wed 29 April
Location:
RTC North – Colima Avenue, Sunderland SR5 3XB
Cost:
This 5-day consultancy programme costs £2,500.
If you are eligible for Scaleup North support you will receive £1000 of the fee back.
To receive Scaleup North support your business must:

Be based in the North East Local Enterprise Partnership area (Northumberland, Tyne and Wear, County Durham)
Be a registered company and ideally have been trading for more than three years
Have a minimum of five and less than 250 employees (FTEs)
Have an annual turnover of less than €50 million
Operate in an eligible ERDF sector *
*We cannot support business operating in the banking and insurance.

Find out more HERE.
Unfortunately, if you have already attended the FREE 1-day session you are not eligible for funding towards this programme but it is the ideal next step.
Group size:
The group will be kept to a maximum of 10 people.
The idea is that you work on your own strategic marketing plan and benefit from peer group input.
Booking:
To book a place on this course just email us and we’ll sort out the rest from there.
Payment:
Once your place has been confirmed you will be issued with an invoice and payment is easy by either, BACS transfer or credit/ debit card. Refreshments and lunch are included, please advise at time of booking of any specific dietary requirements or special access needs.
If you would like to discuss whether this course is suitable for your needs please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

CIPR PR Live After Five- 19 March - Cancelled
2020-03-19 17:30 - 19:30 | Banyan Bar, 3 Monument Mall, Newcastle upon Tyne, Tyne & Wear, NE1 7AL, United Kingdom
* This event has been cancelled.*

PR Live After 5 is the networking event for PR professionals across the North East.

If you are looking to meet with other PR professionals in the area, share stories, celebrate success (or find support for hurdles), discover new talent, maybe meet your next employer or just fancy a chat – PR Live After 5 is the event for you.
PR Live After 5 takes place at Banyan Bar & Kitchen in the private dining area upstairs.
This event is open to CIPR Members only, so come join us after work and enjoy a drink on us!

Brand activation - March 31 - Cancelled
2020-03-31 18:00 - 19:00 | DoubleTree by Hilton Edinburgh, City Centre, 34 Bread Street, Edinburgh, EH3 9AF, United Kingdom
* This event has been cancelled.*
Driving consumer actions through brand interaction and experiences
As marketers, satisfying your customers today is not all that they want, brands, it seems, must now delight them. Brands must now work harder than ever to get their customers to become emotionally involved. By interacting and engaging with their consumers, brands can form long-term emotional connections.
Our speaker, Gerry Campbell, will explore how brands can ‘pull at the heart strings’ of their customers and how technology plays a huge part in creating that emotive campaign.

Marketers networking breakfast - 2 April
2020-04-02 08:00 - 10:00 | Motel One Newcastle, 15-25 High Bridge, Newcastle upon Tyne, Tyne & Wear, NE1 1EW, United Kingdom

Marketers networking breakfast - Cancelled
2020-04-02 08:00 - 10:00 | Motel One Newcastle, 15-25 High Bridge, Newcastle upon Tyne, Tyne & Wear, NE1 1EW, United Kingdom
* This event has been cancelled.*
Open to all, this is an opportunity for marketers to get together, discuss ideas, meet new people and create new connections in a relaxed social setting. The morning will be informal with a brief introduction, however, no presentation will take place.
The speaker Will Larkin, is Creative Director at Twist, a PR and marketing communications agency, specialising in connecting brands with audiences through culture. He recently won ‘Rising Star of the Year’ at the North East Marketing Awards as well as launching a global brand. With fantastic design skills, creative originality and a keen eye for detail, Will is sure to provide valuable insight to any marketers who wish to attend this event.
nesma is sponsoring this event, it’s a great opportunity to catch up with us.
You can find a quick summary of the revised CIM syllabus HERE.
CPD category: Personal/soft skills
Duration: 1 hour
The event will start promptly at 08:00 and finish at 10:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.

For more information please contact the Regional Events team on;
cim.events@cim.co.uk
+44 (0)1628 427340

CIM Marketing Excellence Awards 2020
2020-04-02 18:30 - 23:30 | The Brewery, 52 Chiswell Street, London, EC1Y 4SD, United Kingdom
Let’s celebrate!
The CIM Marketing Excellence Awards identify and celebrate outstanding marketing by organisations, teams and individuals. The awards recognise that high standards of quality and integrity are vital to the success of marketing, as well as rewarding the innovation delivered by marketers who are at the cutting-edge of their profession. Any organisation within the UK, regardless of size, sector or industry, as well as individuals, teams and agencies can enter the awards.
Regardless of size, sector or industry, any organisation, team or individual within the UK can enter. Plus, this year there are six new industry sector categories to enter, giving you even more opportunities to showcase your marketing achievements. Celebrate your team’s hard work and enter today.
Now in their 11th year, the awards are an opportunity to showcase your marketing successes and signify the quality of your business. The CIM Marketing Excellence Awards are an occasion for you and your team to celebrate your achievements and network at this year’s new venue, The Brewery in London. Plus, they have introduced six new industry sector categories helping you get the recognition you deserve.
Date: 2 April 2020
Venue: The Brewery, London
Nominations are open now!
With 22 categories to choose from, covering the depth and breadth of marketing, there is something for everyone.
This year there are six new industry sector categories to get the recognition you deserve. Take the next step in showcasing your hard work and enter the CIM Marketing Excellence Awards 2020.
Just some of the Categories

Marketer of the Year
Marketing Team of the Year (Client Side)
Marketing Campaign of the Year
Agency of the Year
Best Advertising Campaign
Best Customer Experience
NEW Best Automotive Campaign
NEW Education Campaign
NEW Best Financial Services Campaign
NEW Best FMCG/Retail Campaign
NEW Best Healthcare/Pharmaceutical Campaign
NEW Best Not-For-Profit/Charity/Social Marketing Campaign

Nomination Deadline: 8th November
Click here to view ALL the category criteria & nominate.
Contact Us
For more information email Contact us awards@cim.co.uk

CIM Marketing Excellence Awards 2020
2020-04-02 18:30 - 23:30 | The Brewery, 52 Chiswell Street, London, EC1Y 4SD, United Kingdom
Let’s celebrate!
The CIM Marketing Excellence Awards identify and celebrate outstanding marketing by organisations, teams and individuals. The awards recognise that high standards of quality and integrity are vital to the success of marketing, as well as rewarding the innovation delivered by marketers who are at the cutting-edge of their profession. Any organisation within the UK, regardless of size, sector or industry, as well as individuals, teams and agencies can enter the awards.
Now in their 11th year, the awards are an opportunity to showcase your marketing successes and signify the quality of your business. The CIM Marketing Excellence Awards are an occasion for you and your team to celebrate your achievements and network at this year’s new venue, The Brewery in London. Plus, they have introduced six new industry sector categories helping you get the recognition you deserve.
Date: 2 April 2020
Venue: The Brewery, London
Nominations are open now!
With 22 categories to choose from, covering the depth and breadth of marketing, there is something for everyone.
This year there are six new industry sector categories to get the recognition you deserve. Take the next step in showcasing your hard work and enter the CIM Marketing Excellence Awards 2020.
Just some of the Categories

Marketer of the Year
Marketing Team of the Year (Client Side)
Marketing Campaign of the Year
Agency of the Year
Best Advertising Campaign
Best Customer Experience
NEW Best Automotive Campaign
NEW Education Campaign
NEW Best Financial Services Campaign
NEW Best FMCG/Retail Campaign
NEW Best Healthcare/Pharmaceutical Campaign
NEW Best Not-For-Profit/Charity/Social Marketing Campaign

Nomination Deadline: 8th November
Click here to view ALL the category criteria & nominate.
Contact Us
For more information email Contact us awards@cim.co.uk

Master Your Google Analytics - April 2020
2020-04-06 | nesma, 123 Street, Town, State, NE12 3AB, United Kingdom
