BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//nesma - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://hyperlink-technology.com/nesma
X-WR-CALDESC:Events for nesma
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20170101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20190215T090000
DTEND;TZID=UTC:20190215T123000
DTSTAMP:20260411T135746
CREATED:20181219T130423Z
LAST-MODIFIED:20181219T130423Z
UID:7639-1550221200-1550233800@hyperlink-technology.com
SUMMARY:LinkedIn for Sales & Marketing - Newcastle - 15 Feb
DESCRIPTION:LinkedIn for Sales & Marketing is a 1/2 day course that will help you master LinkedIn to reach and connect with your business or commercial customers more effectively. \nWith over 500 million users\, LinkedIn has become the ‘go to’ platform for business professionals all over the world. \nLinkedIn can definitely help you do more business – it’s a powerful platform but many business owners do not fully understand how to use LinkedIn to their best advantage. \nThis course is perfect for someone who already uses social media for fun but now wants to use it to market their business or services. You may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. Social Media works best when integrated with your overall marketing plans and you will learn how and where to integrate it for the greatest impact. \n\nOn this half-day workshop you will learn:\n\nthe correct way to set up your LinkedIn Personal and Company accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nthe pros and cons of LinkedIn advertising\nhow to use LinkedIn for prospecting to identify and connect with target customers\nhow to build a referral network for leads and sales\n\n\nThis half-day workshop is designed for sales or marketing your organisation to businesses and will give you the knowledge\, confidence and skills necessary to make the right impression. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com.
URL:https://hyperlink-technology.com/nesma/event/linkedin-for-sales-marketing-newcastle-2-3/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/Linkedin-.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190212T093000
DTEND;TZID=UTC:20190212T163000
DTSTAMP:20260411T135746
CREATED:20181219T125701Z
LAST-MODIFIED:20181219T125701Z
UID:7636-1549963800-1549989000@hyperlink-technology.com
SUMMARY:Email & MailChimp - Newcastle - 12 Feb
DESCRIPTION:Email marketing is an important part of any marketing strategy.\nIt’s a cost-effective way to promote your products and communicate with your customers to reach your business goals. \nThis email marketing & MailChimp will help you master the essentials of email marketing\, list building\, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections\, that they will want to receive. \nFor Email Marketing you will learn:\n\nhow to collect contact data ethically\nhow to compile mailing lists and segment contacts into target groups\nhow and where to store contact data\nhow to select the right type of campaign\nhow to generate a content plan for your campaigns\nhow email marketing integrates with other marketing activities\n\nFor MailChimp you will learn:\n\nhow to set up your accounts correctly\nhow to set up your lists and sign up forms\nhow to brand templates for your campaigns\nhow to schedule and send out your campaigns\nhow to analyse the reports\nhow to set up Autoresponders\nhow to manage customers data in view of GDPR\n\nThis full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time. \nA testimonial from the last session:\n“Thank you to nesma and my tutor for an excellent\, informative day of learning about email marketing and Mailchimp. It was well-paced and structured very well\, packing in a lot more content than I would often expect from a one-day workshop. Our tutor made the effort to ensure the workshop was relevant to each attendee’s industry and role\, and to link this with practical applications in line with their marketing strategy. It was good to get together with marketers from different sectors to share ideas\, a great way to help us all think outside the box. At the end of the day\, I was full of inspiration for my email marketing strategy!” \nEleanor McIntosh\, Marketing Executive\, North East\nEmail Marketing and Mailchimp \nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.
URL:https://hyperlink-technology.com/nesma/event/introduction-email-marketing-mailchimp-2-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-NEW-mailchimp.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190211
DTEND;VALUE=DATE:20190213
DTSTAMP:20260411T135746
CREATED:20181011T123630Z
LAST-MODIFIED:20181011T123630Z
UID:5505-1549843200-1550015999@hyperlink-technology.com
SUMMARY:CIM Training - Brand - Masterclass
DESCRIPTION:This branding masterclass is an inspirational and creative course to help delegates plan\, build and implement a compelling brand from brief to creation and implementation. We’ll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand. \n\nWho should attend?\nThis masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives\, marketing managers\, marketing directors\, business owners\, graphic designers and design managers from start-ups to established enterprises. \n\n\nLearning outcomes\nPart one: Brand importance \n\nWhat is a brand?\nWhy do I need a brand?\nBrand value.\n\nPart two: Brand creation \n\nBrand focus.\nBrand strategy.\nBrand culture.\n\nPart three: Brand implementation \n\nBrand design.\nBrand identity.\nBrand experience.\n\nPart four: Brand sustainability \n\nEmployer Branding.\nBrand standards.\nBrand protection.\nBrand delivery.\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-brand-masterclass/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190211
DTEND;VALUE=DATE:20190213
DTSTAMP:20260411T135746
CREATED:20181011T123630Z
LAST-MODIFIED:20181011T123630Z
UID:7624-1549843200-1550015999@hyperlink-technology.com
SUMMARY:CIM Training - Brand - Masterclass
DESCRIPTION:This branding masterclass is an inspirational and creative course to help delegates plan\, build and implement a compelling brand from brief to creation and implementation. We’ll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand. \n\nWho should attend?\nThis masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives\, marketing managers\, marketing directors\, business owners\, graphic designers and design managers from start-ups to established enterprises. \n\n\nLearning outcomes\nPart one: Brand importance \n\nWhat is a brand?\nWhy do I need a brand?\nBrand value.\n\nPart two: Brand creation \n\nBrand focus.\nBrand strategy.\nBrand culture.\n\nPart three: Brand implementation \n\nBrand design.\nBrand identity.\nBrand experience.\n\nPart four: Brand sustainability \n\nEmployer Branding.\nBrand standards.\nBrand protection.\nBrand delivery.\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-brand-masterclass-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190205T093000
DTEND;TZID=UTC:20190205T163000
DTSTAMP:20260411T135746
CREATED:20181219T125203Z
LAST-MODIFIED:20181219T125203Z
UID:7634-1549359000-1549384200@hyperlink-technology.com
SUMMARY:Intro to Social Media - Newcastle - 5 Feb
DESCRIPTION:A 1-day course to take you through the fundamentals of social media marketing.\nThis full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging. \nYou may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. \nOur Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter\, Facebook\, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly\, how to use the platforms to make connections and how to generate appealing and appropriate content that works. \nFor each platform\, you will learn:\n\nthe correct way to set up your social media accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nhow to manage customer data in view of GDPR\n\nThis day counts towards CPD.\nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com \nRegister now!\n 
URL:https://hyperlink-technology.com/nesma/event/introduction-social-media-1-day-workshop-2-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/nesma-NEW-SIZE-SM-Test.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190205T093000
DTEND;TZID=UTC:20190205T163000
DTSTAMP:20260411T135746
CREATED:20181219T125203Z
LAST-MODIFIED:20181219T125203Z
UID:5735-1549359000-1549384200@hyperlink-technology.com
SUMMARY:Intro to Social Media - Newcastle - 5 Feb
DESCRIPTION:A 1-day course to take you through the fundamentals of social media marketing.\nThis full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging. \nYou may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. \nOur Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter\, Facebook\, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly\, how to use the platforms to make connections and how to generate appealing and appropriate content that works. \nFor each platform\, you will learn:\n\nthe correct way to set up your social media accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nhow to manage customer data in view of GDPR\n\nThis day counts towards CPD.\nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com \nRegister now!\n 
URL:https://hyperlink-technology.com/nesma/event/introduction-social-media-1-day-workshop-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/nesma-NEW-SIZE-SM-Test.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190131T160000
DTEND;TZID=UTC:20190131T180000
DTSTAMP:20260411T135746
CREATED:20180726T183422Z
LAST-MODIFIED:20180726T183422Z
UID:7605-1548950400-1548957600@hyperlink-technology.com
SUMMARY:Conversation with Jen Robson  – 31 Jan
DESCRIPTION:This is a popular CIM event you will not want to miss!\nJen Robson\, Head of Communications at the North East Local Enterprise Partnership (LEP) featured as one of the North East’s Marketing Greats\, will talk about her role and career journey so far. \nThese were her words of advice to new marketers… \nRome wasn’t built in a day so be realistic about what you want to achieve and in what timescale. In the world of the public sector\, things are changing to become more transparent\, authentic and audience led but there are protocols and political sensitivities to take into account. Communications play a clear role in change management and stakeholder relations\, but change takes time. Be clear about where you want to be and be flexible and patient on how you get there. \n\nThe North East LEP is a public\, private and education sector partnership. As one of the thirty-eight LEP’s in the country\, it is responsible for promoting and developing economic growth in the local authority areas of County Durham\, Gateshead\, Newcastle\, North Tyneside\, Northumberland\, South Tyneside and Sunderland. The North East LEP works with partners to develop a more competitive local economy and aims to drive 100\,000 new jobs by 2024. \nFind out more about our North East marketing greats here. \nThis event is kindly sponsored by NGI\, North East LEP and NESMA. \nCPD category: General business skills\nCPD duration: 1.5 hours \nRegistration is from 16:00; the event starts at 16:30 and finishes at 18:00.
URL:https://hyperlink-technology.com/nesma/event/conversation-with-jen-robson-2/
LOCATION:NGI Solutions\, Baltic Place East\, South Shore Road\, Gateshead\, Tyne & Wear\, NE8 3AE\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/07/Jen-Robson.png
ORGANIZER;CN="CIM North East":MAILTO:cim.events@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190131T160000
DTEND;TZID=UTC:20190131T180000
DTSTAMP:20260411T135746
CREATED:20180726T183422Z
LAST-MODIFIED:20180726T183422Z
UID:4986-1548950400-1548957600@hyperlink-technology.com
SUMMARY:Conversation with Jen Robson  – 31 Jan
DESCRIPTION:This is a popular CIM event you will not want to miss!\nJen Robson\, Head of Communications at the North East Local Enterprise Partnership (LEP) featured as one of the North East’s Marketing Greats\, will talk about her role and career journey so far. \nThese were her words of advice to new marketers… \nRome wasn’t built in a day so be realistic about what you want to achieve and in what timescale. In the world of the public sector\, things are changing to become more transparent\, authentic and audience led but there are protocols and political sensitivities to take into account. Communications play a clear role in change management and stakeholder relations\, but change takes time. Be clear about where you want to be and be flexible and patient on how you get there. \n\nThe North East LEP is a public\, private and education sector partnership. As one of the thirty-eight LEP’s in the country\, it is responsible for promoting and developing economic growth in the local authority areas of County Durham\, Gateshead\, Newcastle\, North Tyneside\, Northumberland\, South Tyneside and Sunderland. The North East LEP works with partners to develop a more competitive local economy and aims to drive 100\,000 new jobs by 2024. \nFind out more about our North East marketing greats here. \nThis event is kindly sponsored by NGI\, North East LEP and NESMA. \nCPD category: General business skills\nCPD duration: 1.5 hours \nRegistration is from 16:00; the event starts at 16:30 and finishes at 18:00.
URL:https://hyperlink-technology.com/nesma/event/conversation-with-jen-robson/
LOCATION:NGI Solutions\, Baltic Place East\, South Shore Road\, Gateshead\, Tyne & Wear\, NE8 3AE\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/07/Jen-Robson.png
ORGANIZER;CN="CIM North East":MAILTO:cim.events@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190128T133000
DTEND;TZID=UTC:20190128T163000
DTSTAMP:20260411T135746
CREATED:20180410T203322Z
LAST-MODIFIED:20180410T203322Z
UID:7594-1548682200-1548693000@hyperlink-technology.com
SUMMARY:PowerPoint Advanced  - 28 January - Newcastle
DESCRIPTION:This PowerPoint Advanced course will take you to the next level and create impressive\, interactive presentations which will engage an audience.\nLearn how to: \n\nCreate engaging graphics to enhance a presentation\nCreate slide masters and templates for consistent design\nUse video and audio clips to increase the impact\nCollaborate with colleagues to co-edit presentations\nUse effective techniques to manage audience attention\n\n\nThe trainer knew everything about PowerPoint and had great communication skills. Well worth it. \n\nThese courses will show you how to achieve more from MS office. You will learn how to increase productivity\, improve communication\, automate everyday tasks\, streamline processes\, enhance collaboration\, increase quality and save time. \nFor an overview of all the Microsoft Office training click here.
URL:https://hyperlink-technology.com/nesma/event/powerpoint-advanced-28-january-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/04/Microsoft-Courses.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190128T133000
DTEND;TZID=UTC:20190128T163000
DTSTAMP:20260411T135746
CREATED:20180410T203322Z
LAST-MODIFIED:20180410T203322Z
UID:4566-1548682200-1548693000@hyperlink-technology.com
SUMMARY:PowerPoint Advanced  - 28 January - Newcastle
DESCRIPTION:This PowerPoint Advanced course will take you to the next level and create impressive\, interactive presentations which will engage an audience.\nLearn how to: \n\nCreate engaging graphics to enhance a presentation\nCreate slide masters and templates for consistent design\nUse video and audio clips to increase the impact\nCollaborate with colleagues to co-edit presentations\nUse effective techniques to manage audience attention\n\n\nThe trainer knew everything about PowerPoint and had great communication skills. Well worth it. \n\nThese courses will show you how to achieve more from MS office. You will learn how to increase productivity\, improve communication\, automate everyday tasks\, streamline processes\, enhance collaboration\, increase quality and save time. \nFor an overview of all the Microsoft Office training click here.
URL:https://hyperlink-technology.com/nesma/event/powerpoint-advanced-28-january/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/04/Microsoft-Courses.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190128T093000
DTEND;TZID=UTC:20190128T123000
DTSTAMP:20260411T135746
CREATED:20180410T202427Z
LAST-MODIFIED:20180410T202427Z
UID:4564-1548667800-1548678600@hyperlink-technology.com
SUMMARY:PowerPoint Essentials - 28 January - Newcastle
DESCRIPTION:Learn PowerPoint Essentials which can be applied whenever you are working with PowerPoint to create great presentations.\nLearn how to: \n\nUse the keyboard instead of the mouse to increase speed\nCreate and manage presentations with ease\nAdd and format content within slides\nChoose suitable layouts for slide content\nAnimate content to control the delivery of information\nAdd and edit images to enhance a presentation\n\n\nEverything was put across as simple and ‘doable’.\nI left feeling confident to tackle PowerPoint. Great session! \n\nThese courses will show you how to achieve more from MS office. You will learn how to increase productivity\, improve communication\, automate everyday tasks\, streamline processes\, enhance collaboration\, increase quality and save time. \nFor an overview of all the Microsoft Office training click here.
URL:https://hyperlink-technology.com/nesma/event/powerpoint-essentials-8-january/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/04/Microsoft-Courses.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190128T093000
DTEND;TZID=UTC:20190128T123000
DTSTAMP:20260411T135746
CREATED:20180410T202427Z
LAST-MODIFIED:20180410T202427Z
UID:7593-1548667800-1548678600@hyperlink-technology.com
SUMMARY:PowerPoint Essentials - 28 January - Newcastle
DESCRIPTION:Learn PowerPoint Essentials which can be applied whenever you are working with PowerPoint to create great presentations.\nLearn how to: \n\nUse the keyboard instead of the mouse to increase speed\nCreate and manage presentations with ease\nAdd and format content within slides\nChoose suitable layouts for slide content\nAnimate content to control the delivery of information\nAdd and edit images to enhance a presentation\n\n\nEverything was put across as simple and ‘doable’.\nI left feeling confident to tackle PowerPoint. Great session! \n\nThese courses will show you how to achieve more from MS office. You will learn how to increase productivity\, improve communication\, automate everyday tasks\, streamline processes\, enhance collaboration\, increase quality and save time. \nFor an overview of all the Microsoft Office training click here.
URL:https://hyperlink-technology.com/nesma/event/powerpoint-essentials-8-january-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/04/Microsoft-Courses.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190124T100000
DTEND;TZID=UTC:20190124T160000
DTSTAMP:20260411T135746
CREATED:20181024T125954Z
LAST-MODIFIED:20181024T125954Z
UID:7632-1548324000-1548345600@hyperlink-technology.com
SUMMARY:WordPress and SEO Training - Newcastle - 24 Jan
DESCRIPTION:WordPress and SEO Training at an Intermediate level\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nWordPress and SEO are a powerful combination. You can drive more traffic\, increase visibility and convert more visitors into customers. This course will show you the how and why.  You will learn the importance of keywords and keyword research as well as topics and semantic search theories. \nYou will also learn how to optimise the writing on your pages\, the content you create and specific elements of WordPress SEO that allow Google to understand what you do. And why you are the best website to present on page one of the organic (natural) search results. \nDuring the WordPress SEO training\, you will learn how to get the most out of the most popular WordPress SEO plugins such as Yoast and All In One SEO. Understand how these plugins can be used to optimise your content and search snippets for organic search. You’ll find out it’s so much more than just traffic light colours. \nCourse Content:\n\nWordPress and SEO\nThe latest SEO strategies\nKeyword Research\, topics and the audience’s search journey\nThe power of meta descriptions\nBacklinks and reasons for link building\nEffective 404 pages\nAn overview of Content Marketing and its partnership with SEO\nHow social media impacts SEO\nStrategies for increasing traffic\nSite-maps for SEO\nSite speed for SEO\nGoogle Analytics and the Search Console\n\nWho should attend:\nThis course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress and SEO in plain English with face-to-face training and have actionable takeaways that you can use immediately to get higher on Google search. No coding skills are required to get the most out of this course. \nLevel:\nThis is an intermediate level course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-and-seo-training-newcastle-24-jan-2-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-SEO.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190124T100000
DTEND;TZID=UTC:20190124T160000
DTSTAMP:20260411T135746
CREATED:20181024T125954Z
LAST-MODIFIED:20181024T125954Z
UID:5588-1548324000-1548345600@hyperlink-technology.com
SUMMARY:WordPress and SEO Training - Newcastle - 24 Jan
DESCRIPTION:WordPress and SEO Training at an Intermediate level\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nWordPress and SEO are a powerful combination. You can drive more traffic\, increase visibility and convert more visitors into customers. This course will show you the how and why.  You will learn the importance of keywords and keyword research as well as topics and semantic search theories. \nYou will also learn how to optimise the writing on your pages\, the content you create and specific elements of WordPress SEO that allow Google to understand what you do. And why you are the best website to present on page one of the organic (natural) search results. \nDuring the WordPress SEO training\, you will learn how to get the most out of the most popular WordPress SEO plugins such as Yoast and All In One SEO. Understand how these plugins can be used to optimise your content and search snippets for organic search. You’ll find out it’s so much more than just traffic light colours. \nCourse Content:\n\nWordPress and SEO\nThe latest SEO strategies\nKeyword Research\, topics and the audience’s search journey\nThe power of meta descriptions\nBacklinks and reasons for link building\nEffective 404 pages\nAn overview of Content Marketing and its partnership with SEO\nHow social media impacts SEO\nStrategies for increasing traffic\nSite-maps for SEO\nSite speed for SEO\nGoogle Analytics and the Search Console\n\nWho should attend:\nThis course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress and SEO in plain English with face-to-face training and have actionable takeaways that you can use immediately to get higher on Google search. No coding skills are required to get the most out of this course. \nLevel:\nThis is an intermediate level course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-and-seo-training-newcastle-24-jan-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-SEO.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190123T093000
DTEND;TZID=UTC:20190123T163000
DTSTAMP:20260411T135746
CREATED:20181220T140517Z
LAST-MODIFIED:20181220T140517Z
UID:5751-1548235800-1548261000@hyperlink-technology.com
SUMMARY:Google Analytics Training - Newcastle - 23 Jan
DESCRIPTION:Let us help you improve your digital strategy to meet your business goals.\nGoogle Analytics is a vast and fast-changing platform that it can be overwhelming at times\, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners. \n100% of previous delegates agree that they learned practical tips to use in their place of work. \nYou will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform\, which invariably is underutilised\, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation. \nCourse content:\n\nIntroduction to Google Analytics\nWhy use Analytics?\nLimitations of the data\nWhat are Metrics and Dimensions?\nFundamental Set up including – Filters and Segments\nMining the Data – looking at Audience\, Acquisition\, Behaviour and Conversion interfaces\nECommerce Tracking\, Event Tracking and Goal Setting\nInterpreting the Data\nCreating Custom Dashboards\nDay-to-Day Administration\n\nWho should attend:\nThe course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments\, more and more staff need to understand the data and how to utilise it. \nLevel:\nThis is an intermediate course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/google_analytics_training-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-Google-Analytics.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190123T093000
DTEND;TZID=UTC:20190123T163000
DTSTAMP:20260411T135746
CREATED:20181220T140517Z
LAST-MODIFIED:20181220T140517Z
UID:7641-1548235800-1548261000@hyperlink-technology.com
SUMMARY:Google Analytics Training - Newcastle - 23 Jan
DESCRIPTION:Let us help you improve your digital strategy to meet your business goals.\nGoogle Analytics is a vast and fast-changing platform that it can be overwhelming at times\, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners. \n100% of previous delegates agree that they learned practical tips to use in their place of work. \nYou will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform\, which invariably is underutilised\, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation. \nCourse content:\n\nIntroduction to Google Analytics\nWhy use Analytics?\nLimitations of the data\nWhat are Metrics and Dimensions?\nFundamental Set up including – Filters and Segments\nMining the Data – looking at Audience\, Acquisition\, Behaviour and Conversion interfaces\nECommerce Tracking\, Event Tracking and Goal Setting\nInterpreting the Data\nCreating Custom Dashboards\nDay-to-Day Administration\n\nWho should attend:\nThe course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments\, more and more staff need to understand the data and how to utilise it. \nLevel:\nThis is an intermediate course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/google_analytics_training-2-4/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-Google-Analytics.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190121T100000
DTEND;TZID=UTC:20190121T160000
DTSTAMP:20260411T135746
CREATED:20181024T124404Z
LAST-MODIFIED:20181024T124404Z
UID:7630-1548064800-1548086400@hyperlink-technology.com
SUMMARY:WordPress for Beginners - Newcastle - 21 Jan
DESCRIPTION:WordPress Training for Beginners\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nIf you are just starting out with WordPress and websites or want to get started on a new project then this course is for you. \nCourse Content:\n\nFind out why WordPress powers over 30% of the web\nSetting up WordPress\nGetting to know the WordPress dashboard\nThe difference between posts and pages\nWhat are Themes and how to choose one for your project\nWhat are Plugins and what can they do for you\nWordPress and security\nDesigning your website\nSetting up navigation\, menus and a website structure\nUnderstanding hosting and setting up WordPress locally on your laptop\nOptimising content and images for a fast website\nBacking up your WordPress website\n\nWho should attend:\nIf you are fed up with spending hours trying to find a solution online. This course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress in plain English with face-to-face training and have actionable takeaways that you can use immediately. You want to learn how to create a WordPress website and fast-track your WordPress knowledge. You can learn how to address any issues you have with your current WordPress website. No coding skills are required. \nLevel:\nThis is a beginners course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-for-beginners-newcastle-21-jan-2-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-Training.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190121T100000
DTEND;TZID=UTC:20190121T160000
DTSTAMP:20260411T135746
CREATED:20181024T124404Z
LAST-MODIFIED:20181024T124404Z
UID:5583-1548064800-1548086400@hyperlink-technology.com
SUMMARY:WordPress for Beginners - Newcastle - 21 Jan
DESCRIPTION:WordPress Training for Beginners\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nIf you are just starting out with WordPress and websites or want to get started on a new project then this course is for you. \nCourse Content:\n\nFind out why WordPress powers over 30% of the web\nSetting up WordPress\nGetting to know the WordPress dashboard\nThe difference between posts and pages\nWhat are Themes and how to choose one for your project\nWhat are Plugins and what can they do for you\nWordPress and security\nDesigning your website\nSetting up navigation\, menus and a website structure\nUnderstanding hosting and setting up WordPress locally on your laptop\nOptimising content and images for a fast website\nBacking up your WordPress website\n\nWho should attend:\nIf you are fed up with spending hours trying to find a solution online. This course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress in plain English with face-to-face training and have actionable takeaways that you can use immediately. You want to learn how to create a WordPress website and fast-track your WordPress knowledge. You can learn how to address any issues you have with your current WordPress website. No coding skills are required. \nLevel:\nThis is a beginners course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-for-beginners-newcastle-21-jan-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-Training.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190116
DTEND;VALUE=DATE:20190118
DTSTAMP:20260411T135746
CREATED:20181011T121054Z
LAST-MODIFIED:20181011T121054Z
UID:5484-1547596800-1547769599@hyperlink-technology.com
SUMMARY:CIM Training - Effective Marketing Through Events -  Advanced
DESCRIPTION:With increasing opportunities for companies to take their organisations and brands into ‘live’ marketplaces\, there is a greater need for a strategic approach to planning and executing all aspects of events\, and to understand just what they can and can’t do. \n\nWho should attend?\nThis course is for marketers who are tasked with organising any activities in which their companies are ‘going live’. Whether these are internal meetings through to large-scale international events\, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme. \n\n\nLearning outcomes\n\nCreate a business case and strategy for using events.\nImprove the quality and reduce the cost of event organising.\nLearn about new areas of meeting design and event technology.\nUnderstand legal issues affecting events.\nDevelop techniques for internal management.\nIncrease delegate attendance.\nUnderstand and use event technology.\nNegotiate contracts.\nDeliver memorable events.\nExplore new methodologies for evaluating events effectively.\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-effective-marketing-through-events-advanced/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190116
DTEND;VALUE=DATE:20190118
DTSTAMP:20260411T135746
CREATED:20181011T121054Z
LAST-MODIFIED:20181011T121054Z
UID:7622-1547596800-1547769599@hyperlink-technology.com
SUMMARY:CIM Training - Effective Marketing Through Events -  Advanced
DESCRIPTION:With increasing opportunities for companies to take their organisations and brands into ‘live’ marketplaces\, there is a greater need for a strategic approach to planning and executing all aspects of events\, and to understand just what they can and can’t do. \n\nWho should attend?\nThis course is for marketers who are tasked with organising any activities in which their companies are ‘going live’. Whether these are internal meetings through to large-scale international events\, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme. \n\n\nLearning outcomes\n\nCreate a business case and strategy for using events.\nImprove the quality and reduce the cost of event organising.\nLearn about new areas of meeting design and event technology.\nUnderstand legal issues affecting events.\nDevelop techniques for internal management.\nIncrease delegate attendance.\nUnderstand and use event technology.\nNegotiate contracts.\nDeliver memorable events.\nExplore new methodologies for evaluating events effectively.\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-effective-marketing-through-events-advanced-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190115
DTEND;VALUE=DATE:20190117
DTSTAMP:20260411T135746
CREATED:20181011T120359Z
LAST-MODIFIED:20181011T120359Z
UID:5480-1547510400-1547683199@hyperlink-technology.com
SUMMARY:CIM Training - Content Strategy - Advanced Course
DESCRIPTION:The course provides marketers with a strategic perspective on the development and management of content marketing programmes\, with a strong focus on real-world business outcomes. We will look at each stage of successful content marketing planning and execution using the latest best practice techniques\, examples – while highlighting common pitfalls. The course will be highly interactive in nature with a mixture of bespoke presentations\, structured exercises\, planning frameworks and practical insights into how content marketing can deliver measurable contributions to commercial and strategic goals. \n\nWho should attend?\nThis course gives marketers and creatives who have some experience of content creation\, planning or dissemination the tools and techniques to build successful content strategies. The methodology outlined in this two-day course can be used by B2B and B2C businesses\, start-up companies or established brands. \nDelegates are typically: Marketing executives\, Marketing managers\, PR executives\, PR managers\, Business owners\, Copywriters\, Designers \n\n\nLearning outcomes\nWe will take an in-depth look at all aspects of content marketing in 2018 including: \n\nDefining content marketing strategies that align with overall corporate and organisational objectives.\nAuditing techniques to understand current activity and effectiveness of investment.\nConsumer and customer research techniques\, including segmentation\, to maximise engagement.\nUnderstanding the consumer path-to-purchase and how content can deliver against each stage.\nIdentifying the best content marketing formats in 2018 for different commercial scenarios – with best practice examples.\nPractical techniques to inspire creative interactive solutions that engage consumers and customers.\nAmplification methods that drive sustained engagement\, including targeting techniques across search\, display\, social and email.\nTechnological infrastructure requirements that support the efficient management of content marketing programmes across multiple platforms.\nEffective budgeting of content marketing investment.\nMeasurement of content marketing activity including review of key analytical tools and delivery against corporate and financial objectives.\nKey testing techniques to optimize ongoing management of content marketing programmes.\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-content-strategy-advanced/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190115
DTEND;VALUE=DATE:20190117
DTSTAMP:20260411T135746
CREATED:20181011T120359Z
LAST-MODIFIED:20181011T120359Z
UID:7621-1547510400-1547683199@hyperlink-technology.com
SUMMARY:CIM Training - Content Strategy - Advanced Course
DESCRIPTION:The course provides marketers with a strategic perspective on the development and management of content marketing programmes\, with a strong focus on real-world business outcomes. We will look at each stage of successful content marketing planning and execution using the latest best practice techniques\, examples – while highlighting common pitfalls. The course will be highly interactive in nature with a mixture of bespoke presentations\, structured exercises\, planning frameworks and practical insights into how content marketing can deliver measurable contributions to commercial and strategic goals. \n\nWho should attend?\nThis course gives marketers and creatives who have some experience of content creation\, planning or dissemination the tools and techniques to build successful content strategies. The methodology outlined in this two-day course can be used by B2B and B2C businesses\, start-up companies or established brands. \nDelegates are typically: Marketing executives\, Marketing managers\, PR executives\, PR managers\, Business owners\, Copywriters\, Designers \n\n\nLearning outcomes\nWe will take an in-depth look at all aspects of content marketing in 2018 including: \n\nDefining content marketing strategies that align with overall corporate and organisational objectives.\nAuditing techniques to understand current activity and effectiveness of investment.\nConsumer and customer research techniques\, including segmentation\, to maximise engagement.\nUnderstanding the consumer path-to-purchase and how content can deliver against each stage.\nIdentifying the best content marketing formats in 2018 for different commercial scenarios – with best practice examples.\nPractical techniques to inspire creative interactive solutions that engage consumers and customers.\nAmplification methods that drive sustained engagement\, including targeting techniques across search\, display\, social and email.\nTechnological infrastructure requirements that support the efficient management of content marketing programmes across multiple platforms.\nEffective budgeting of content marketing investment.\nMeasurement of content marketing activity including review of key analytical tools and delivery against corporate and financial objectives.\nKey testing techniques to optimize ongoing management of content marketing programmes.\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-content-strategy-advanced-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190108
DTEND;VALUE=DATE:20190110
DTSTAMP:20260411T135746
CREATED:20181011T114730Z
LAST-MODIFIED:20181011T114730Z
UID:7619-1546905600-1547078399@hyperlink-technology.com
SUMMARY:CIM Training - Customer Experience Management - Advanced
DESCRIPTION:This two-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines\, tools\, techniques and methods in the field of Customer Experience being deployed across the world. \n\nWho should attend?\nThe course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions\, marketing managers\, brand managers\, CX managers\, CRM managers and even HR managers looking at cultural change. \n\n\nLearning outcomes\n\nUnderstand the role of the customer experience professional\nCustomer Experience (CX) – a tool for business transformation\nCustomer experience frameworks\nCustomer and employee personas\nThe importance of empathy\nBrand proposition and the customer\nCreating and measuring a customer journey\nCustomer journey management and improvement\nDigital customer experience\nCreating a customer-centric culture\n\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-customer-experience-management-advanced-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190108
DTEND;VALUE=DATE:20190110
DTSTAMP:20260411T135746
CREATED:20181011T114730Z
LAST-MODIFIED:20181011T114730Z
UID:5470-1546905600-1547078399@hyperlink-technology.com
SUMMARY:CIM Training - Customer Experience Management - Advanced
DESCRIPTION:This two-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines\, tools\, techniques and methods in the field of Customer Experience being deployed across the world. \n\nWho should attend?\nThe course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions\, marketing managers\, brand managers\, CX managers\, CRM managers and even HR managers looking at cultural change. \n\n\nLearning outcomes\n\nUnderstand the role of the customer experience professional\nCustomer Experience (CX) – a tool for business transformation\nCustomer experience frameworks\nCustomer and employee personas\nThe importance of empathy\nBrand proposition and the customer\nCreating and measuring a customer journey\nCustomer journey management and improvement\nDigital customer experience\nCreating a customer-centric culture\n\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-customer-experience-management-advanced/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190107T133000
DTEND;TZID=UTC:20190107T163000
DTSTAMP:20260411T135746
CREATED:20180410T201500Z
LAST-MODIFIED:20180410T201500Z
UID:4562-1546867800-1546878600@hyperlink-technology.com
SUMMARY:Microsoft Office - Word Advanced - 7 January - Newcastle
DESCRIPTION:Improve your ability\, confidence and efficiency with this Word Advanced course to produce impressive documents and present information in a professional style.\nLearn how to: \n\nUse the keyboard instead of the mouse to increase speed\nUse styles for quick and consistent formatting across a document\nCreate customised templates for documents\nSimplify working with long documents and reports\nEnhance your reports with effective images and diagrams\nCollaborate with colleagues to co-edit documents\n\n\nBrilliant!\nI wish I had been on the course earlier as I know it is going to save me so much time.\nThank you! \n\nThese courses will show you how to achieve more from MS office. You will learn how to increase productivity\, improve communication\, automate everyday tasks\, streamline processes\, enhance collaboration\, increase quality and save time. \nFor an overview of all the Microsoft Office training click here.
URL:https://hyperlink-technology.com/nesma/event/word-advanced-7-january/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/04/Microsoft-Courses.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190107T133000
DTEND;TZID=UTC:20190107T163000
DTSTAMP:20260411T135746
CREATED:20180410T201500Z
LAST-MODIFIED:20180410T201500Z
UID:7592-1546867800-1546878600@hyperlink-technology.com
SUMMARY:Microsoft Office - Word Advanced - 7 January - Newcastle
DESCRIPTION:Improve your ability\, confidence and efficiency with this Word Advanced course to produce impressive documents and present information in a professional style.\nLearn how to: \n\nUse the keyboard instead of the mouse to increase speed\nUse styles for quick and consistent formatting across a document\nCreate customised templates for documents\nSimplify working with long documents and reports\nEnhance your reports with effective images and diagrams\nCollaborate with colleagues to co-edit documents\n\n\nBrilliant!\nI wish I had been on the course earlier as I know it is going to save me so much time.\nThank you! \n\nThese courses will show you how to achieve more from MS office. You will learn how to increase productivity\, improve communication\, automate everyday tasks\, streamline processes\, enhance collaboration\, increase quality and save time. \nFor an overview of all the Microsoft Office training click here.
URL:https://hyperlink-technology.com/nesma/event/word-advanced-7-january-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/04/Microsoft-Courses.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190107T093000
DTEND;TZID=UTC:20190107T123000
DTSTAMP:20260411T135746
CREATED:20180410T200638Z
LAST-MODIFIED:20180410T200638Z
UID:7591-1546853400-1546864200@hyperlink-technology.com
SUMMARY:Microsoft Office - Word Essentials - 7 January - Newcastle
DESCRIPTION:In the Word Essentials\, you will learn essential skills and techniques to increase your speed\, confidence and productivity with Word to produce clear and professional documents.\nLearn how to: \n\nUse the keyboard instead of the mouse to increase speed\nEnsure consistent presentation of all text and paragraphs\nSimplify working with bulleted and numbered lists\nEdit content within headers and footers\nChange the layout of pages to suit the content\nCreate and edit tables to present information effectively\n\n\nVery good and informative course\, with lots of tips to pass on to my team! \n\nThese courses will show you how to achieve more from Microsoft Office. You will learn how to increase productivity\, improve communication\, automate everyday tasks\, streamline processes\, enhance collaboration\, increase quality and save time. \nFor an overview of all the Microsoft Office training click here.
URL:https://hyperlink-technology.com/nesma/event/word-essentials-7-january-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/04/Microsoft-Courses.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190107T093000
DTEND;TZID=UTC:20190107T123000
DTSTAMP:20260411T135746
CREATED:20180410T200638Z
LAST-MODIFIED:20180410T200638Z
UID:4560-1546853400-1546864200@hyperlink-technology.com
SUMMARY:Microsoft Office - Word Essentials - 7 January - Newcastle
DESCRIPTION:In the Word Essentials\, you will learn essential skills and techniques to increase your speed\, confidence and productivity with Word to produce clear and professional documents.\nLearn how to: \n\nUse the keyboard instead of the mouse to increase speed\nEnsure consistent presentation of all text and paragraphs\nSimplify working with bulleted and numbered lists\nEdit content within headers and footers\nChange the layout of pages to suit the content\nCreate and edit tables to present information effectively\n\n\nVery good and informative course\, with lots of tips to pass on to my team! \n\nThese courses will show you how to achieve more from Microsoft Office. You will learn how to increase productivity\, improve communication\, automate everyday tasks\, streamline processes\, enhance collaboration\, increase quality and save time. \nFor an overview of all the Microsoft Office training click here.
URL:https://hyperlink-technology.com/nesma/event/word-essentials-7-january/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/04/Microsoft-Courses.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181213T100000
DTEND;TZID=UTC:20181213T160000
DTSTAMP:20260411T135746
CREATED:20181024T125739Z
LAST-MODIFIED:20181024T125739Z
UID:5586-1544695200-1544716800@hyperlink-technology.com
SUMMARY:WordPress and SEO Training - Newcastle - 13 Dec
DESCRIPTION:WordPress and SEO Training at an Intermediate level\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nWordPress and SEO are a powerful combination. You can drive more traffic\, increase visibility and convert more visitors into customers. This course will show you the how and why.  You will learn the importance of keywords and keyword research as well as topics and semantic search theories. \nYou will also learn how to optimise the writing on your pages\, the content you create and specific elements of WordPress SEO that allow Google to understand what you do. And why you are the best website to present on page one of the organic (natural) search results. \nDuring the WordPress SEO training\, you will learn how to get the most out of the most popular WordPress SEO plugins such as Yoast and All In One SEO. Understand how these plugins can be used to optimise your content and search snippets for organic search. You’ll find out it’s so much more than just traffic light colours. \nCourse Content:\n\nWordPress and SEO\nThe latest SEO strategies\nKeyword Research\, topics and the audience’s search journey\nThe power of meta descriptions\nBacklinks and reasons for link building\nEffective 404 pages\nAn overview of Content Marketing and its partnership with SEO\nHow social media impacts SEO\nStrategies for increasing traffic\nSite-maps for SEO\nSite speed for SEO\nGoogle Analytics and the Search Console\n\nWho should attend:\nThis course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress and SEO in plain English with face-to-face training and have actionable takeaways that you can use immediately to get higher on Google search. No coding skills are required to get the most out of this course. \nLevel:\nThis is an intermediate level course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-and-seo-training-newcastle-13-dec-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-SEO.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181213T100000
DTEND;TZID=UTC:20181213T160000
DTSTAMP:20260411T135746
CREATED:20181024T125739Z
LAST-MODIFIED:20181024T125739Z
UID:7631-1544695200-1544716800@hyperlink-technology.com
SUMMARY:WordPress and SEO Training - Newcastle - 13 Dec
DESCRIPTION:WordPress and SEO Training at an Intermediate level\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nWordPress and SEO are a powerful combination. You can drive more traffic\, increase visibility and convert more visitors into customers. This course will show you the how and why.  You will learn the importance of keywords and keyword research as well as topics and semantic search theories. \nYou will also learn how to optimise the writing on your pages\, the content you create and specific elements of WordPress SEO that allow Google to understand what you do. And why you are the best website to present on page one of the organic (natural) search results. \nDuring the WordPress SEO training\, you will learn how to get the most out of the most popular WordPress SEO plugins such as Yoast and All In One SEO. Understand how these plugins can be used to optimise your content and search snippets for organic search. You’ll find out it’s so much more than just traffic light colours. \nCourse Content:\n\nWordPress and SEO\nThe latest SEO strategies\nKeyword Research\, topics and the audience’s search journey\nThe power of meta descriptions\nBacklinks and reasons for link building\nEffective 404 pages\nAn overview of Content Marketing and its partnership with SEO\nHow social media impacts SEO\nStrategies for increasing traffic\nSite-maps for SEO\nSite speed for SEO\nGoogle Analytics and the Search Console\n\nWho should attend:\nThis course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress and SEO in plain English with face-to-face training and have actionable takeaways that you can use immediately to get higher on Google search. No coding skills are required to get the most out of this course. \nLevel:\nThis is an intermediate level course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-and-seo-training-newcastle-13-dec-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-SEO.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
END:VCALENDAR