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X-ORIGINAL-URL:https://hyperlink-technology.com/nesma
X-WR-CALDESC:Events for nesma
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DTSTART:20180101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20190509T090000
DTEND;TZID=UTC:20190509T123000
DTSTAMP:20260409T081153
CREATED:20181219T130602Z
LAST-MODIFIED:20181219T130602Z
UID:7640-1557392400-1557405000@hyperlink-technology.com
SUMMARY:LinkedIn for Sales & Marketing - Newcastle - 9 May
DESCRIPTION:LinkedIn for Sales & Marketing is a 1/2 day course that will help you master LinkedIn to reach and connect with your business or commercial customers more effectively. \nWith over 500 million users\, LinkedIn has become the ‘go to’ platform for business professionals all over the world. \nLinkedIn can definitely help you do more business – it’s a powerful platform but many business owners do not fully understand how to use LinkedIn to their best advantage. \nThis course is perfect for someone who already uses social media for fun but now wants to use it to market their business or services. You may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. Social Media works best when integrated with your overall marketing plans and you will learn how and where to integrate it for the greatest impact. \n\nOn this half-day workshop you will learn:\n\nthe correct way to set up your LinkedIn Personal and Company accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nthe pros and cons of LinkedIn advertising\nhow to use LinkedIn for prospecting to identify and connect with target customers\nhow to build a referral network for leads and sales\n\n\nThis half-day workshop is designed for sales or marketing your organisation to businesses and will give you the knowledge\, confidence and skills necessary to make the right impression. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com.
URL:https://hyperlink-technology.com/nesma/event/linkedin-for-sales-marketing-newcastle-2-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/Linkedin-.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190508T093000
DTEND;TZID=UTC:20190508T163000
DTSTAMP:20260409T081153
CREATED:20181219T125851Z
LAST-MODIFIED:20181219T125851Z
UID:7637-1557307800-1557333000@hyperlink-technology.com
SUMMARY:Email & MailChimp - Newcastle - 8 May
DESCRIPTION:Email marketing is an important part of any marketing strategy.\nIt’s a cost-effective way to promote your products and communicate with your customers to reach your business goals. \nThis email marketing & MailChimp will help you master the essentials of email marketing\, list building\, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections\, that they will want to receive. \nFor Email Marketing you will learn:\n\nhow to collect contact data ethically\nhow to compile mailing lists and segment contacts into target groups\nhow and where to store contact data\nhow to select the right type of campaign\nhow to generate a content plan for your campaigns\nhow email marketing integrates with other marketing activities\n\nFor MailChimp you will learn:\n\nhow to set up your accounts correctly\nhow to set up your lists and sign up forms\nhow to brand templates for your campaigns\nhow to schedule and send out your campaigns\nhow to analyse the reports\nhow to set up Autoresponders\nhow to manage customers data in view of GDPR\n\nThis full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time. \nA testimonial from the last session:\n“Thank you to nesma and my tutor for an excellent\, informative day of learning about email marketing and Mailchimp. It was well-paced and structured very well\, packing in a lot more content than I would often expect from a one-day workshop. Our tutor made the effort to ensure the workshop was relevant to each attendee’s industry and role\, and to link this with practical applications in line with their marketing strategy. It was good to get together with marketers from different sectors to share ideas\, a great way to help us all think outside the box. At the end of the day\, I was full of inspiration for my email marketing strategy!” \nEleanor McIntosh\, Marketing Executive\, North East\nEmail Marketing and Mailchimp \nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.
URL:https://hyperlink-technology.com/nesma/event/introduction-email-marketing-mailchimp-may-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-NEW-mailchimp.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190508T093000
DTEND;TZID=UTC:20190508T163000
DTSTAMP:20260409T081153
CREATED:20181219T125851Z
LAST-MODIFIED:20181219T125851Z
UID:5741-1557307800-1557333000@hyperlink-technology.com
SUMMARY:Email & MailChimp - Newcastle - 8 May
DESCRIPTION:Email marketing is an important part of any marketing strategy.\nIt’s a cost-effective way to promote your products and communicate with your customers to reach your business goals. \nThis email marketing & MailChimp will help you master the essentials of email marketing\, list building\, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections\, that they will want to receive. \nFor Email Marketing you will learn:\n\nhow to collect contact data ethically\nhow to compile mailing lists and segment contacts into target groups\nhow and where to store contact data\nhow to select the right type of campaign\nhow to generate a content plan for your campaigns\nhow email marketing integrates with other marketing activities\n\nFor MailChimp you will learn:\n\nhow to set up your accounts correctly\nhow to set up your lists and sign up forms\nhow to brand templates for your campaigns\nhow to schedule and send out your campaigns\nhow to analyse the reports\nhow to set up Autoresponders\nhow to manage customers data in view of GDPR\n\nThis full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time. \nA testimonial from the last session:\n“Thank you to nesma and my tutor for an excellent\, informative day of learning about email marketing and Mailchimp. It was well-paced and structured very well\, packing in a lot more content than I would often expect from a one-day workshop. Our tutor made the effort to ensure the workshop was relevant to each attendee’s industry and role\, and to link this with practical applications in line with their marketing strategy. It was good to get together with marketers from different sectors to share ideas\, a great way to help us all think outside the box. At the end of the day\, I was full of inspiration for my email marketing strategy!” \nEleanor McIntosh\, Marketing Executive\, North East\nEmail Marketing and Mailchimp \nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.
URL:https://hyperlink-technology.com/nesma/event/introduction-email-marketing-mailchimp-may/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-NEW-mailchimp.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190507
DTEND;VALUE=DATE:20190509
DTSTAMP:20260409T081153
CREATED:20181011T124910Z
LAST-MODIFIED:20181011T124910Z
UID:5513-1557187200-1557359999@hyperlink-technology.com
SUMMARY:CIM Training - Digital Marketing - Masterclass
DESCRIPTION:This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy\, the course allows delegates to develop digital marketing strategies\, manage and implement campaigns and analyse results. Heavily focused on the analysis of results throughout\, the course will show how to build effective plans and judge return on investment. \nWho should attend?\n\n\nAttendees should have a solid knowledge of digital marketing\, its key channels and experience of implementing these techniques. This is an excellent follow-up course for anyone who has completed the three-day Digital Marketing course. \n\n\nLearning outcomes\n\nDigital marketing in perspective – challenges\, trends and changes.\nAdvanced channel techniques – SEO\, social media\, e-mail\, display.\nIn-depth analytics – analysis\, funnels\, reporting and ROI.\nDigital marketing strategy – situational analysis\, objectives and KPIs\, strategy models and implementation.\n\n\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-digital-marketing-masterclass/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190507
DTEND;VALUE=DATE:20190509
DTSTAMP:20260409T081153
CREATED:20181011T124910Z
LAST-MODIFIED:20181011T124910Z
UID:7626-1557187200-1557359999@hyperlink-technology.com
SUMMARY:CIM Training - Digital Marketing - Masterclass
DESCRIPTION:This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy\, the course allows delegates to develop digital marketing strategies\, manage and implement campaigns and analyse results. Heavily focused on the analysis of results throughout\, the course will show how to build effective plans and judge return on investment. \nWho should attend?\n\n\nAttendees should have a solid knowledge of digital marketing\, its key channels and experience of implementing these techniques. This is an excellent follow-up course for anyone who has completed the three-day Digital Marketing course. \n\n\nLearning outcomes\n\nDigital marketing in perspective – challenges\, trends and changes.\nAdvanced channel techniques – SEO\, social media\, e-mail\, display.\nIn-depth analytics – analysis\, funnels\, reporting and ROI.\nDigital marketing strategy – situational analysis\, objectives and KPIs\, strategy models and implementation.\n\n\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-digital-marketing-masterclass-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190502T090000
DTEND;TZID=UTC:20190502T170000
DTSTAMP:20260409T081153
CREATED:20190211T145409Z
LAST-MODIFIED:20190211T145409Z
UID:7644-1556787600-1556816400@hyperlink-technology.com
SUMMARY:North East Expo - Spring 2019 - 2 May
DESCRIPTION:The North East Expo is the ultimate event for small and medium-sized businesses across the region. \nBooking a ticket to attend means – \n\nThe event is FREE to attend as a delegate\nThe chance to meet and network with over 200 Exhibitors at the event\nConnect with over 1000 delegates by using the event app\nInteract with the exhibitors on the interactive floor plan\nAttend any of the 30+ seminars completely FREE\nPre-arrange appointments with any exhibitor or other delegates prior to event day\nDevelop relationships and synergies with other businesses from around the region\nBuild a supplier network\nAnd lastly\, meet friends\, make some new acquaintances\n\nThere’s free parking\, easy transport links\, and on-site cash catering so you can make a day of it. \nIt doesn’t matter what part of the business community or industry sector\, we welcome business owners\, managers and team members from all categories of business This is your chance to meet great people and boost your profile whatever your background. \nWe make sure that we get the very latest ideas\, products\, services and solutions from the most influential people. You’ll enjoy the best comprehensive learning\, presenting and development programmes in the region.
URL:https://hyperlink-technology.com/nesma/event/north-east-expo-spring-2019-2/
LOCATION:Kingston Park Stadium\, Brunton Road\, Kenton Bank Foot\, Newcastle upon Tyne\, NE13 8AF\, United Kingdom
CATEGORIES:North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2017/09/Expo-Autumn-2017.png
ORGANIZER;CN="Freshstart Events":MAILTO:connect@freshstartevents.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190502T090000
DTEND;TZID=UTC:20190502T170000
DTSTAMP:20260409T081153
CREATED:20190211T145409Z
LAST-MODIFIED:20190211T145409Z
UID:3950-1556787600-1556816400@hyperlink-technology.com
SUMMARY:North East Expo - Spring 2019 - 2 May
DESCRIPTION:The North East Expo is the ultimate event for small and medium-sized businesses across the region. \nBooking a ticket to attend means – \n\nThe event is FREE to attend as a delegate\nThe chance to meet and network with over 200 Exhibitors at the event\nConnect with over 1000 delegates by using the event app\nInteract with the exhibitors on the interactive floor plan\nAttend any of the 30+ seminars completely FREE\nPre-arrange appointments with any exhibitor or other delegates prior to event day\nDevelop relationships and synergies with other businesses from around the region\nBuild a supplier network\nAnd lastly\, meet friends\, make some new acquaintances\n\nThere’s free parking\, easy transport links\, and on-site cash catering so you can make a day of it. \nIt doesn’t matter what part of the business community or industry sector\, we welcome business owners\, managers and team members from all categories of business This is your chance to meet great people and boost your profile whatever your background. \nWe make sure that we get the very latest ideas\, products\, services and solutions from the most influential people. You’ll enjoy the best comprehensive learning\, presenting and development programmes in the region.
URL:https://hyperlink-technology.com/nesma/event/north-east-expo-spring-2019/
LOCATION:Kingston Park Stadium\, Brunton Road\, Kenton Bank Foot\, Newcastle upon Tyne\, NE13 8AF\, United Kingdom
CATEGORIES:North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2017/09/Expo-Autumn-2017.png
ORGANIZER;CN="Freshstart Events":MAILTO:connect@freshstartevents.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190501T093000
DTEND;TZID=UTC:20190501T163000
DTSTAMP:20260409T081153
CREATED:20181219T125336Z
LAST-MODIFIED:20181219T125336Z
UID:5737-1556703000-1556728200@hyperlink-technology.com
SUMMARY:Intro to Social Media - Newcastle - 1 May
DESCRIPTION:A 1-day course to take you through the fundamentals of social media marketing.\nThis full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging. \nYou may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. \nOur Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter\, Facebook\, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly\, how to use the platforms to make connections and how to generate appealing and appropriate content that works. \nFor each platform\, you will learn:\n\nthe correct way to set up your social media accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nhow to manage customer data in view of GDPR\n\nThis day counts towards CPD.\nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com \nRegister now!\n 
URL:https://hyperlink-technology.com/nesma/event/introduction-social-media-workshop-may/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/nesma-NEW-SIZE-SM-Test.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190501T093000
DTEND;TZID=UTC:20190501T163000
DTSTAMP:20260409T081153
CREATED:20181219T125336Z
LAST-MODIFIED:20181219T125336Z
UID:7635-1556703000-1556728200@hyperlink-technology.com
SUMMARY:Intro to Social Media - Newcastle - 1 May
DESCRIPTION:A 1-day course to take you through the fundamentals of social media marketing.\nThis full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging. \nYou may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. \nOur Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter\, Facebook\, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly\, how to use the platforms to make connections and how to generate appealing and appropriate content that works. \nFor each platform\, you will learn:\n\nthe correct way to set up your social media accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nhow to manage customer data in view of GDPR\n\nThis day counts towards CPD.\nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com \nRegister now!\n 
URL:https://hyperlink-technology.com/nesma/event/introduction-social-media-workshop-may-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/nesma-NEW-SIZE-SM-Test.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190116
DTEND;VALUE=DATE:20190118
DTSTAMP:20260409T081153
CREATED:20181011T121054Z
LAST-MODIFIED:20181011T121054Z
UID:5484-1547596800-1547769599@hyperlink-technology.com
SUMMARY:CIM Training - Effective Marketing Through Events -  Advanced
DESCRIPTION:With increasing opportunities for companies to take their organisations and brands into ‘live’ marketplaces\, there is a greater need for a strategic approach to planning and executing all aspects of events\, and to understand just what they can and can’t do. \n\nWho should attend?\nThis course is for marketers who are tasked with organising any activities in which their companies are ‘going live’. Whether these are internal meetings through to large-scale international events\, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme. \n\n\nLearning outcomes\n\nCreate a business case and strategy for using events.\nImprove the quality and reduce the cost of event organising.\nLearn about new areas of meeting design and event technology.\nUnderstand legal issues affecting events.\nDevelop techniques for internal management.\nIncrease delegate attendance.\nUnderstand and use event technology.\nNegotiate contracts.\nDeliver memorable events.\nExplore new methodologies for evaluating events effectively.\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-effective-marketing-through-events-advanced/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190116
DTEND;VALUE=DATE:20190118
DTSTAMP:20260409T081153
CREATED:20181011T121054Z
LAST-MODIFIED:20181011T121054Z
UID:7622-1547596800-1547769599@hyperlink-technology.com
SUMMARY:CIM Training - Effective Marketing Through Events -  Advanced
DESCRIPTION:With increasing opportunities for companies to take their organisations and brands into ‘live’ marketplaces\, there is a greater need for a strategic approach to planning and executing all aspects of events\, and to understand just what they can and can’t do. \n\nWho should attend?\nThis course is for marketers who are tasked with organising any activities in which their companies are ‘going live’. Whether these are internal meetings through to large-scale international events\, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme. \n\n\nLearning outcomes\n\nCreate a business case and strategy for using events.\nImprove the quality and reduce the cost of event organising.\nLearn about new areas of meeting design and event technology.\nUnderstand legal issues affecting events.\nDevelop techniques for internal management.\nIncrease delegate attendance.\nUnderstand and use event technology.\nNegotiate contracts.\nDeliver memorable events.\nExplore new methodologies for evaluating events effectively.\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-effective-marketing-through-events-advanced-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190425T180000
DTEND;TZID=UTC:20190425T200000
DTSTAMP:20260409T081153
CREATED:20190317T210053Z
LAST-MODIFIED:20190317T210053Z
UID:7650-1556215200-1556222400@hyperlink-technology.com
SUMMARY:CIM Event - In conversation with Kari Owers - 25 April
DESCRIPTION:Winner of NE Woman Entrepreneur of the Year 2012/13 and listed in 2017 as one of the North East’s Marketing Greats\, Kari has been a PR and creative communications consultant for over 20 years. \nHer experience is broad and varied\, working on strategic campaigns for hundreds of organisations large and small\, private and public\, start-up and multi-generational. She founded O Communications in 2005 and is also non-Executive Director at Generator and Digital Union\, an enterprise body for the commercial creative industries. \nCPD category: Insights\nDuration: 1.5 hours \nRegistration and networking are from 18:00\, the event starts at 18:30 and finishes at 20:00. \nThis event is kindly sponsored by O Communications. \nCome along to hear Kari talk about her career journey so far and her plans for the future.
URL:https://hyperlink-technology.com/nesma/event/cim-event-in-conversation-with-kari-owers-2/
LOCATION:O Agency\, Old Brewery Court\, Richmond House\, Sandyford Rd\,\, Newcastle upon Tyne\, NE2 1XG
CATEGORIES:CIM,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/03/Kari.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190425T180000
DTEND;TZID=UTC:20190425T200000
DTSTAMP:20260409T081153
CREATED:20190317T210053Z
LAST-MODIFIED:20190317T210053Z
UID:6032-1556215200-1556222400@hyperlink-technology.com
SUMMARY:CIM Event - In conversation with Kari Owers - 25 April
DESCRIPTION:Winner of NE Woman Entrepreneur of the Year 2012/13 and listed in 2017 as one of the North East’s Marketing Greats\, Kari has been a PR and creative communications consultant for over 20 years. \nHer experience is broad and varied\, working on strategic campaigns for hundreds of organisations large and small\, private and public\, start-up and multi-generational. She founded O Communications in 2005 and is also non-Executive Director at Generator and Digital Union\, an enterprise body for the commercial creative industries. \nCPD category: Insights\nDuration: 1.5 hours \nRegistration and networking are from 18:00\, the event starts at 18:30 and finishes at 20:00. \nThis event is kindly sponsored by O Communications. \nCome along to hear Kari talk about her career journey so far and her plans for the future.
URL:https://hyperlink-technology.com/nesma/event/cim-event-in-conversation-with-kari-owers/
LOCATION:O Agency\, Old Brewery Court\, Richmond House\, Sandyford Rd\,\, Newcastle upon Tyne\, NE2 1XG
CATEGORIES:CIM,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/03/Kari.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190401T093000
DTEND;TZID=UTC:20190401T163000
DTSTAMP:20260409T081153
CREATED:20181026T095433Z
LAST-MODIFIED:20181026T095433Z
UID:7633-1554111000-1554136200@hyperlink-technology.com
SUMMARY:Instagram Intermediate Training - Newcastle - 1 April
DESCRIPTION:Instagram Intermediate Training – Instagram Influencers and advertising\nCourse Objectives:\nThis course will offer casual Instagram users some expert advice giving you the confidence to connect with influencers and run successful video content\, collaborations and adverts. \nCourse content:\nCreating Instagram video posts \n\nAn in-depth look at using Boomerang\, Hyperlapse\, InstaTV & Insta stories\nConnecting & creating content with 3rd parties\n\nCollaborating on the platform \n\nSetting up successful collaborations\nBloggers and influencers/ micro influencers\nManaging Instagram takeovers\n\nAdverts/ promotions and analytics \n\nRunning Competitions\nCreating a successful Instagram advert\nUnderstanding your analytics\n\nEveryone that attends will receive worksheets to take away. \nWho should attend?\nAnyone that would like to learn how to create engaging video posts and wants to build up their following using the Instagram platform. \nLevel:\nThis is an intermediate level 1-day course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com.  \n 
URL:https://hyperlink-technology.com/nesma/event/instagram-intermediate-training-newcastle-14-march-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/Instragram-Intermediate-Training.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190401T093000
DTEND;TZID=UTC:20190401T163000
DTSTAMP:20260409T081153
CREATED:20181026T095433Z
LAST-MODIFIED:20181026T095433Z
UID:5609-1554111000-1554136200@hyperlink-technology.com
SUMMARY:Instagram Intermediate Training - Newcastle - 1 April
DESCRIPTION:Instagram Intermediate Training – Instagram Influencers and advertising\nCourse Objectives:\nThis course will offer casual Instagram users some expert advice giving you the confidence to connect with influencers and run successful video content\, collaborations and adverts. \nCourse content:\nCreating Instagram video posts \n\nAn in-depth look at using Boomerang\, Hyperlapse\, InstaTV & Insta stories\nConnecting & creating content with 3rd parties\n\nCollaborating on the platform \n\nSetting up successful collaborations\nBloggers and influencers/ micro influencers\nManaging Instagram takeovers\n\nAdverts/ promotions and analytics \n\nRunning Competitions\nCreating a successful Instagram advert\nUnderstanding your analytics\n\nEveryone that attends will receive worksheets to take away. \nWho should attend?\nAnyone that would like to learn how to create engaging video posts and wants to build up their following using the Instagram platform. \nLevel:\nThis is an intermediate level 1-day course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com.  \n 
URL:https://hyperlink-technology.com/nesma/event/instagram-intermediate-training-newcastle-14-march/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/Instragram-Intermediate-Training.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190108
DTEND;VALUE=DATE:20190110
DTSTAMP:20260409T081153
CREATED:20181011T114730Z
LAST-MODIFIED:20181011T114730Z
UID:7619-1546905600-1547078399@hyperlink-technology.com
SUMMARY:CIM Training - Customer Experience Management - Advanced
DESCRIPTION:This two-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines\, tools\, techniques and methods in the field of Customer Experience being deployed across the world. \n\nWho should attend?\nThe course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions\, marketing managers\, brand managers\, CX managers\, CRM managers and even HR managers looking at cultural change. \n\n\nLearning outcomes\n\nUnderstand the role of the customer experience professional\nCustomer Experience (CX) – a tool for business transformation\nCustomer experience frameworks\nCustomer and employee personas\nThe importance of empathy\nBrand proposition and the customer\nCreating and measuring a customer journey\nCustomer journey management and improvement\nDigital customer experience\nCreating a customer-centric culture\n\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-customer-experience-management-advanced-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190108
DTEND;VALUE=DATE:20190110
DTSTAMP:20260409T081153
CREATED:20181011T114730Z
LAST-MODIFIED:20181011T114730Z
UID:5470-1546905600-1547078399@hyperlink-technology.com
SUMMARY:CIM Training - Customer Experience Management - Advanced
DESCRIPTION:This two-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines\, tools\, techniques and methods in the field of Customer Experience being deployed across the world. \n\nWho should attend?\nThe course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions\, marketing managers\, brand managers\, CX managers\, CRM managers and even HR managers looking at cultural change. \n\n\nLearning outcomes\n\nUnderstand the role of the customer experience professional\nCustomer Experience (CX) – a tool for business transformation\nCustomer experience frameworks\nCustomer and employee personas\nThe importance of empathy\nBrand proposition and the customer\nCreating and measuring a customer journey\nCustomer journey management and improvement\nDigital customer experience\nCreating a customer-centric culture\n\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-customer-experience-management-advanced/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190326T180000
DTEND;TZID=UTC:20190326T200000
DTSTAMP:20260409T081153
CREATED:20190211T212450Z
LAST-MODIFIED:20190211T212450Z
UID:5881-1553623200-1553630400@hyperlink-technology.com
SUMMARY:CIM event - Marketing your brand - 26 March
DESCRIPTION:How to let the world know you’re a great company to work for?\nThis CIM event on 26 March at Tait Walker LLP is in conjunction with CIPD to bring you some great speakers to explore how your business can become an employer of choice. \nWe’ll also look at how HR\, marketing and PR work hand in hand to create a great brand and how to get the right balance when marketing yourself as a great place to work. \nSpeakers will include PR and marketing experts\, and Gill Gilthorpe\, Business Development and Communications Director at Square One law. \nRegistration and networking is from 18:00\, the event starts at 18:30 and finishes at 20:00. If you are non-EU resident\, please call the Regional Events team to make your booking. \nThis event is free for CIM members and studying members. The price shown for non-members is inclusive of VAT with light refreshments provided. If you have any special requirements please contact the Regional Events team. \nPlease book online for this event. If you cannot do so\, please contact the Regional Events team on +44 (0)1628 427340 or cim.events@cim.co.uk. \nCPD category: Brand\nDuration: 1.5 hours
URL:https://hyperlink-technology.com/nesma/event/cim-event-marketing-your-brand-26-march/
LOCATION:Tait Walker LLP\, Bulman House\, Regent Centre\, Gosforth\, Newcastle-Upon-Tyne\, Tyne & Wear\, NE3 3LS\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/02/CIM-Brand.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190326T180000
DTEND;TZID=UTC:20190326T200000
DTSTAMP:20260409T081153
CREATED:20190211T212450Z
LAST-MODIFIED:20190211T212450Z
UID:7649-1553623200-1553630400@hyperlink-technology.com
SUMMARY:CIM event - Marketing your brand - 26 March
DESCRIPTION:How to let the world know you’re a great company to work for?\nThis CIM event on 26 March at Tait Walker LLP is in conjunction with CIPD to bring you some great speakers to explore how your business can become an employer of choice. \nWe’ll also look at how HR\, marketing and PR work hand in hand to create a great brand and how to get the right balance when marketing yourself as a great place to work. \nSpeakers will include PR and marketing experts\, and Gill Gilthorpe\, Business Development and Communications Director at Square One law. \nRegistration and networking is from 18:00\, the event starts at 18:30 and finishes at 20:00. If you are non-EU resident\, please call the Regional Events team to make your booking. \nThis event is free for CIM members and studying members. The price shown for non-members is inclusive of VAT with light refreshments provided. If you have any special requirements please contact the Regional Events team. \nPlease book online for this event. If you cannot do so\, please contact the Regional Events team on +44 (0)1628 427340 or cim.events@cim.co.uk. \nCPD category: Brand\nDuration: 1.5 hours
URL:https://hyperlink-technology.com/nesma/event/cim-event-marketing-your-brand-26-march-2/
LOCATION:Tait Walker LLP\, Bulman House\, Regent Centre\, Gosforth\, Newcastle-Upon-Tyne\, Tyne & Wear\, NE3 3LS\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/02/CIM-Brand.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190326T093000
DTEND;TZID=UTC:20190326T163000
DTSTAMP:20260409T081153
CREATED:20181220T141640Z
LAST-MODIFIED:20181220T141640Z
UID:5759-1553592600-1553617800@hyperlink-technology.com
SUMMARY:Google Search Engine Optimisation Training - Newcastle - 26 March
DESCRIPTION:This 1-day course will help you understand the mechanics and best practices of Search Engine Optimisation (SEO).\nSEO is a marketing discipline focused on growing your online visibility\, but it takes time and patience to master as the results are not instantly visible or immediately obvious. \nSearch Engine Optimisation (SEO) has evolved dramatically since the early 2000’s where stuffing keywords into a keyword tag\, or using white text on a white background\, was sufficient to help you rank in that all elusive ‘number 1’ spot. \nNow with ‘position 0’ being the most sought-after spot in the search engines\, come and learn the latest tips and tricks from expert practitioners and why the importance of the triumvirate of component parts – Technical\, Content and Links – need to be working collectively to ensure greater visibility for your desired topics and phrases. \nCourse content:\n\nWhat is SEO?\nHow do the search engines work?\nWhat should your SEO strategy include?\nCrafting a co-ordinated keyword strategy\nWriting content for the user and search engines\nAchieving technical SEO excellence\nDeveloping an exceptional outreach strategy and plan\nMonitoring and understanding impact and effectiveness\n\nWho should attend:\nAny marketer who is interested in increasing sales and revenue. \nLevel:\nThis is an intermediate course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/search_engine_optimisation-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/SEO.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190326T093000
DTEND;TZID=UTC:20190326T163000
DTSTAMP:20260409T081153
CREATED:20181220T141640Z
LAST-MODIFIED:20181220T141640Z
UID:7645-1553592600-1553617800@hyperlink-technology.com
SUMMARY:Google Search Engine Optimisation Training - Newcastle - 26 March
DESCRIPTION:This 1-day course will help you understand the mechanics and best practices of Search Engine Optimisation (SEO).\nSEO is a marketing discipline focused on growing your online visibility\, but it takes time and patience to master as the results are not instantly visible or immediately obvious. \nSearch Engine Optimisation (SEO) has evolved dramatically since the early 2000’s where stuffing keywords into a keyword tag\, or using white text on a white background\, was sufficient to help you rank in that all elusive ‘number 1’ spot. \nNow with ‘position 0’ being the most sought-after spot in the search engines\, come and learn the latest tips and tricks from expert practitioners and why the importance of the triumvirate of component parts – Technical\, Content and Links – need to be working collectively to ensure greater visibility for your desired topics and phrases. \nCourse content:\n\nWhat is SEO?\nHow do the search engines work?\nWhat should your SEO strategy include?\nCrafting a co-ordinated keyword strategy\nWriting content for the user and search engines\nAchieving technical SEO excellence\nDeveloping an exceptional outreach strategy and plan\nMonitoring and understanding impact and effectiveness\n\nWho should attend:\nAny marketer who is interested in increasing sales and revenue. \nLevel:\nThis is an intermediate course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/search_engine_optimisation-2-3/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/SEO.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190321
DTEND;VALUE=DATE:20190322
DTSTAMP:20260409T081153
CREATED:20181011T113814Z
LAST-MODIFIED:20181011T113814Z
UID:5466-1553126400-1553212799@hyperlink-technology.com
SUMMARY:CIM Training - Customer Experience - Introductory
DESCRIPTION:The defining feature of the internet era is a shift in power from companies to individuals. The customer journey is likely to start with finding out about a brand and end with telling other people about it. The customer experience today is a powerful means of differentiating one brand from another\, but many companies have been slow to recognise how fundamental the customer experience is to business success. Research regularly confirms that organizations able to skillfully manage the entire customer experience reap enormous rewards: enhanced customer satisfaction\, reduced churn\, increased revenue\, and greater employee satisfaction. This course builds an understanding of the customer journey on the way to purchase and after. \n\nWho should attend?\nMarketing or Sales professionals at middle management level. The content will also benefit those working in customer service. Also relevant for those in NPD\, product managers\, business analysts and user experience professionals \n\n\nLearning outcomes\n\nThe importance of Customer Experience Management\nWays of mapping the customer journey\nTools to monitor the Voice of Customer & Voice of Employee\nOrganisation audit to identify areas for improvement\n\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-customer-experience-introductory/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190321
DTEND;VALUE=DATE:20190322
DTSTAMP:20260409T081153
CREATED:20181011T113814Z
LAST-MODIFIED:20181011T113814Z
UID:7618-1553126400-1553212799@hyperlink-technology.com
SUMMARY:CIM Training - Customer Experience - Introductory
DESCRIPTION:The defining feature of the internet era is a shift in power from companies to individuals. The customer journey is likely to start with finding out about a brand and end with telling other people about it. The customer experience today is a powerful means of differentiating one brand from another\, but many companies have been slow to recognise how fundamental the customer experience is to business success. Research regularly confirms that organizations able to skillfully manage the entire customer experience reap enormous rewards: enhanced customer satisfaction\, reduced churn\, increased revenue\, and greater employee satisfaction. This course builds an understanding of the customer journey on the way to purchase and after. \n\nWho should attend?\nMarketing or Sales professionals at middle management level. The content will also benefit those working in customer service. Also relevant for those in NPD\, product managers\, business analysts and user experience professionals \n\n\nLearning outcomes\n\nThe importance of Customer Experience Management\nWays of mapping the customer journey\nTools to monitor the Voice of Customer & Voice of Employee\nOrganisation audit to identify areas for improvement\n\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-customer-experience-introductory-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190320T093000
DTEND;TZID=UTC:20190320T163000
DTSTAMP:20260409T081153
CREATED:20181220T140625Z
LAST-MODIFIED:20181220T140625Z
UID:7642-1553074200-1553099400@hyperlink-technology.com
SUMMARY:Google Analytics Training - Newcastle - 20 March
DESCRIPTION:Let us help you improve your digital strategy to meet your business goals.\nGoogle Analytics is a vast and fast-changing platform that it can be overwhelming at times\, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners. \n100% of previous delegates agree that they learned practical tips to use in their place of work. \nYou will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform\, which invariably is underutilised\, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation. \nCourse content:\n\nIntroduction to Google Analytics\nWhy use Analytics?\nLimitations of the data\nWhat are Metrics and Dimensions?\nFundamental Set up including – Filters and Segments\nMining the Data – looking at Audience\, Acquisition\, Behaviour and Conversion interfaces\nECommerce Tracking\, Event Tracking and Goal Setting\nInterpreting the Data\nCreating Custom Dashboards\nDay-to-Day Administration\n\nWho should attend:\nThe course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments\, more and more staff need to understand the data and how to utilise it. \nLevel:\nThis is an intermediate course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/google_analytics_training-2-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-Google-Analytics.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190320T093000
DTEND;TZID=UTC:20190320T163000
DTSTAMP:20260409T081153
CREATED:20181220T140625Z
LAST-MODIFIED:20181220T140625Z
UID:5753-1553074200-1553099400@hyperlink-technology.com
SUMMARY:Google Analytics Training - Newcastle - 20 March
DESCRIPTION:Let us help you improve your digital strategy to meet your business goals.\nGoogle Analytics is a vast and fast-changing platform that it can be overwhelming at times\, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners. \n100% of previous delegates agree that they learned practical tips to use in their place of work. \nYou will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform\, which invariably is underutilised\, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation. \nCourse content:\n\nIntroduction to Google Analytics\nWhy use Analytics?\nLimitations of the data\nWhat are Metrics and Dimensions?\nFundamental Set up including – Filters and Segments\nMining the Data – looking at Audience\, Acquisition\, Behaviour and Conversion interfaces\nECommerce Tracking\, Event Tracking and Goal Setting\nInterpreting the Data\nCreating Custom Dashboards\nDay-to-Day Administration\n\nWho should attend:\nThe course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments\, more and more staff need to understand the data and how to utilise it. \nLevel:\nThis is an intermediate course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/google_analytics_training-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-Google-Analytics.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190305T100000
DTEND;TZID=UTC:20190305T160000
DTSTAMP:20260409T081153
CREATED:20180926T115025Z
LAST-MODIFIED:20180926T115025Z
UID:7617-1551780000-1551801600@hyperlink-technology.com
SUMMARY:Influencer PR & Marketing - Advanced - Newcastle - 5 March
DESCRIPTION:A 1-day course to take you through the practicalities of working effectively and ethically with influencers while complying with legislation and regulations. \nAdvanced Influencer Relations with Impact\nThis full-day workshop is designed for both marketing and public relations professionals and will show you how to work effectively and ethically with bloggers\, to build an impactful influencer relations campaign that delivers measurable results and ROI. Suitable for those who have already completed the Essentials of Influencer Marketing & PR course\, it is for marketing and public relations professionals who wish to hone their skills in delivering influencer relations campaigns with impact. \nMore and more organisations and brands have started to work with bloggers and social media influencers on short and ongoing campaigns\, yet it is much more than simple blogger outreach that is needed to create campaigns that work. Instead\, this workshop will help you to develop a sustained and strategic approach\, that is both ethical and effective while delivering measurable results\, and keeping you on the right side of the law. \nDelivered by award-winning marketing communications professionals and influencers\, our Advanced Influencer Relations course is a hands-on session building on the essential skills learned during the Essentials of Influencer Marketing & PR course. You will learn how to create an end-to-end influencer relations campaign from the research and planning phase all the way through to measurement and evaluation\, as well as looking at working with bloggers as an element of wider integrated communications campaigns. \nYou will learn:\n– how to research and plan your influencer relations campaign\n– how to establish a campaign framework and deadlines\n– how to brief bloggers\, negotiate contracts and agree on deliverables\n– how to manage bloggers throughout your campaign and what to do when the output isn’t quite what you expected\n– compliance and regulation so you can work within the legal framework\n– how to measure and evaluate your campaign\n– how to demonstrate the success of influencer relations within a larger integrated campaign \nThe course is delivered by Anne-Marie Lacey\, a Chartered PR practitioner and current CIPR National Outstanding Young Communicator of the Year. She is Chair of CIPR North East and through her own PR agency works with influencers on a daily basis; and Debbie Sharratt who is both a PR & Marketing professional\, former CIPR North East Freelance PR of the year\, independent practitioner and lifestyle blogger\, sharing tips learnt from the world of influence\, and Vice Chair of CIPR North East. \nBoth Anne-Marie and Debbie are Academic Tutors at a number of universities across the North East and Debbie is a CIPR tutor at nesma.
URL:https://hyperlink-technology.com/nesma/event/working-with-bloggers-advanced-influencer-relations-with-impact-march-5-3-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/Blog-2.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190305T100000
DTEND;TZID=UTC:20190305T160000
DTSTAMP:20260409T081153
CREATED:20180926T115025Z
LAST-MODIFIED:20180926T115025Z
UID:5341-1551780000-1551801600@hyperlink-technology.com
SUMMARY:Influencer PR & Marketing - Advanced - Newcastle - 5 March
DESCRIPTION:A 1-day course to take you through the practicalities of working effectively and ethically with influencers while complying with legislation and regulations. \nAdvanced Influencer Relations with Impact\nThis full-day workshop is designed for both marketing and public relations professionals and will show you how to work effectively and ethically with bloggers\, to build an impactful influencer relations campaign that delivers measurable results and ROI. Suitable for those who have already completed the Essentials of Influencer Marketing & PR course\, it is for marketing and public relations professionals who wish to hone their skills in delivering influencer relations campaigns with impact. \nMore and more organisations and brands have started to work with bloggers and social media influencers on short and ongoing campaigns\, yet it is much more than simple blogger outreach that is needed to create campaigns that work. Instead\, this workshop will help you to develop a sustained and strategic approach\, that is both ethical and effective while delivering measurable results\, and keeping you on the right side of the law. \nDelivered by award-winning marketing communications professionals and influencers\, our Advanced Influencer Relations course is a hands-on session building on the essential skills learned during the Essentials of Influencer Marketing & PR course. You will learn how to create an end-to-end influencer relations campaign from the research and planning phase all the way through to measurement and evaluation\, as well as looking at working with bloggers as an element of wider integrated communications campaigns. \nYou will learn:\n– how to research and plan your influencer relations campaign\n– how to establish a campaign framework and deadlines\n– how to brief bloggers\, negotiate contracts and agree on deliverables\n– how to manage bloggers throughout your campaign and what to do when the output isn’t quite what you expected\n– compliance and regulation so you can work within the legal framework\n– how to measure and evaluate your campaign\n– how to demonstrate the success of influencer relations within a larger integrated campaign \nThe course is delivered by Anne-Marie Lacey\, a Chartered PR practitioner and current CIPR National Outstanding Young Communicator of the Year. She is Chair of CIPR North East and through her own PR agency works with influencers on a daily basis; and Debbie Sharratt who is both a PR & Marketing professional\, former CIPR North East Freelance PR of the year\, independent practitioner and lifestyle blogger\, sharing tips learnt from the world of influence\, and Vice Chair of CIPR North East. \nBoth Anne-Marie and Debbie are Academic Tutors at a number of universities across the North East and Debbie is a CIPR tutor at nesma.
URL:https://hyperlink-technology.com/nesma/event/working-with-bloggers-advanced-influencer-relations-with-impact-march-5-3/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/Blog-2.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190220T093000
DTEND;TZID=UTC:20190220T133000
DTSTAMP:20260409T081153
CREATED:20181220T141257Z
LAST-MODIFIED:20181220T141257Z
UID:5757-1550655000-1550669400@hyperlink-technology.com
SUMMARY:Google Tag Manager training - Newcastle - 20 Feb
DESCRIPTION:Take back your marketing campaigns with Google Tag Manager training!\nThis one-day GTM training courses\, we will provide you with all the requisite skills to get up and running with Tag Manager. \nWhat will you learn:\nWe will give you a genuine understanding and provide actionable training that you can take back to the office with you. Once you have done this course\, you will be confident about what you need GTM to do\, and most importantly\, how to do it for yourself! \nGone will be the need to rely on your developers to implement marketing tags. You will be extremely comfortable with GTM terminology\, and you will have no problem in quickly and reliably adding the tags you need to your website. \nCourse content:\nTo make sure you get the most out of the training course\, we start with the very basics of GTM and then gradually work through to the more advanced concepts. At the end of the day\, you will have all the knowledge you need for a full site implementation. \n\nIntroduction to Google Tag Manager\nSetting up Tag Manager accounts and installing containers\nControlling versions and user access\nUsing Tags\, Triggers (Rules) and Variables (Macros)\nUsing Built-In Tags\nAdding code to capture specific Google Analytics events\nImplementing a data layer\nTime-saving best practices\nGTM Capabilities & Limitations\n\nWho should attend:\nThis course is designed for marketers or web developers who are looking to gain an understanding of how to use the Google Tag Manager platform. \nLevel:\nThis is an intermediate course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/google_tag_manager_training-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/Tag-2.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190220T093000
DTEND;TZID=UTC:20190220T133000
DTSTAMP:20260409T081153
CREATED:20181220T141257Z
LAST-MODIFIED:20181220T141257Z
UID:7643-1550655000-1550669400@hyperlink-technology.com
SUMMARY:Google Tag Manager training - Newcastle - 20 Feb
DESCRIPTION:Take back your marketing campaigns with Google Tag Manager training!\nThis one-day GTM training courses\, we will provide you with all the requisite skills to get up and running with Tag Manager. \nWhat will you learn:\nWe will give you a genuine understanding and provide actionable training that you can take back to the office with you. Once you have done this course\, you will be confident about what you need GTM to do\, and most importantly\, how to do it for yourself! \nGone will be the need to rely on your developers to implement marketing tags. You will be extremely comfortable with GTM terminology\, and you will have no problem in quickly and reliably adding the tags you need to your website. \nCourse content:\nTo make sure you get the most out of the training course\, we start with the very basics of GTM and then gradually work through to the more advanced concepts. At the end of the day\, you will have all the knowledge you need for a full site implementation. \n\nIntroduction to Google Tag Manager\nSetting up Tag Manager accounts and installing containers\nControlling versions and user access\nUsing Tags\, Triggers (Rules) and Variables (Macros)\nUsing Built-In Tags\nAdding code to capture specific Google Analytics events\nImplementing a data layer\nTime-saving best practices\nGTM Capabilities & Limitations\n\nWho should attend:\nThis course is designed for marketers or web developers who are looking to gain an understanding of how to use the Google Tag Manager platform. \nLevel:\nThis is an intermediate course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/google_tag_manager_training-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/Tag-2.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190215T090000
DTEND;TZID=UTC:20190215T123000
DTSTAMP:20260409T081153
CREATED:20181219T130423Z
LAST-MODIFIED:20181219T130423Z
UID:5747-1550221200-1550233800@hyperlink-technology.com
SUMMARY:LinkedIn for Sales & Marketing - Newcastle - 15 Feb
DESCRIPTION:LinkedIn for Sales & Marketing is a 1/2 day course that will help you master LinkedIn to reach and connect with your business or commercial customers more effectively. \nWith over 500 million users\, LinkedIn has become the ‘go to’ platform for business professionals all over the world. \nLinkedIn can definitely help you do more business – it’s a powerful platform but many business owners do not fully understand how to use LinkedIn to their best advantage. \nThis course is perfect for someone who already uses social media for fun but now wants to use it to market their business or services. You may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. Social Media works best when integrated with your overall marketing plans and you will learn how and where to integrate it for the greatest impact. \n\nOn this half-day workshop you will learn:\n\nthe correct way to set up your LinkedIn Personal and Company accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nthe pros and cons of LinkedIn advertising\nhow to use LinkedIn for prospecting to identify and connect with target customers\nhow to build a referral network for leads and sales\n\n\nThis half-day workshop is designed for sales or marketing your organisation to businesses and will give you the knowledge\, confidence and skills necessary to make the right impression. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com.
URL:https://hyperlink-technology.com/nesma/event/linkedin-for-sales-marketing-newcastle-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/Linkedin-.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
END:VCALENDAR