CIM Training - Customer Experience Management - Advanced
2019-01-08 - 2019-01-09 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
This two-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines, tools, techniques and methods in the field of Customer Experience being deployed across the world.

Who should attend?
The course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions, marketing managers, brand managers, CX managers, CRM managers and even HR managers looking at cultural change.

Learning outcomes

Understand the role of the customer experience professional
Customer Experience (CX) – a tool for business transformation
Customer experience frameworks
Customer and employee personas
The importance of empathy
Brand proposition and the customer
Creating and measuring a customer journey
Customer journey management and improvement
Digital customer experience
Creating a customer-centric culture

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

CIM Training - Content Strategy - Advanced Course
2019-01-15 - 2019-01-16 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
The course provides marketers with a strategic perspective on the development and management of content marketing programmes, with a strong focus on real-world business outcomes. We will look at each stage of successful content marketing planning and execution using the latest best practice techniques, examples – while highlighting common pitfalls. The course will be highly interactive in nature with a mixture of bespoke presentations, structured exercises, planning frameworks and practical insights into how content marketing can deliver measurable contributions to commercial and strategic goals.

Who should attend?
This course gives marketers and creatives who have some experience of content creation, planning or dissemination the tools and techniques to build successful content strategies. The methodology outlined in this two-day course can be used by B2B and B2C businesses, start-up companies or established brands.
Delegates are typically: Marketing executives, Marketing managers, PR executives, PR managers, Business owners, Copywriters, Designers

Learning outcomes
We will take an in-depth look at all aspects of content marketing in 2018 including:

Defining content marketing strategies that align with overall corporate and organisational objectives.
Auditing techniques to understand current activity and effectiveness of investment.
Consumer and customer research techniques, including segmentation, to maximise engagement.
Understanding the consumer path-to-purchase and how content can deliver against each stage.
Identifying the best content marketing formats in 2018 for different commercial scenarios – with best practice examples.
Practical techniques to inspire creative interactive solutions that engage consumers and customers.
Amplification methods that drive sustained engagement, including targeting techniques across search, display, social and email.
Technological infrastructure requirements that support the efficient management of content marketing programmes across multiple platforms.
Effective budgeting of content marketing investment.
Measurement of content marketing activity including review of key analytical tools and delivery against corporate and financial objectives.
Key testing techniques to optimize ongoing management of content marketing programmes.

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

CIM Training - Effective Marketing Through Events - Advanced
2019-01-16 - 2019-01-17 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
With increasing opportunities for companies to take their organisations and brands into ‘live’ marketplaces, there is a greater need for a strategic approach to planning and executing all aspects of events, and to understand just what they can and can’t do.

Who should attend?
This course is for marketers who are tasked with organising any activities in which their companies are ‘going live’. Whether these are internal meetings through to large-scale international events, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme.

Learning outcomes

Create a business case and strategy for using events.
Improve the quality and reduce the cost of event organising.
Learn about new areas of meeting design and event technology.
Understand legal issues affecting events.
Develop techniques for internal management.
Increase delegate attendance.
Understand and use event technology.
Negotiate contracts.
Deliver memorable events.
Explore new methodologies for evaluating events effectively.

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

WordPress for Beginners - Newcastle - 21 Jan
2019-01-21 10:00 - 16:00 UTC | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
WordPress Training for Beginners
WordPress is the most popular web publishing platform today, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community, ensuring that it is evolving day by day to improve its user-friendly interface and features.
Everything we do is designed, whether we’re producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski
Course Objectives:
If you are just starting out with WordPress and websites or want to get started on a new project then this course is for you.
Course Content:

Find out why WordPress powers over 30% of the web
Setting up WordPress
Getting to know the WordPress dashboard
The difference between posts and pages
What are Themes and how to choose one for your project
What are Plugins and what can they do for you
WordPress and security
Designing your website
Setting up navigation, menus and a website structure
Understanding hosting and setting up WordPress locally on your laptop
Optimising content and images for a fast website
Backing up your WordPress website

Who should attend:
If you are fed up with spending hours trying to find a solution online. This course is perfect for Graphic Designers, Marketers, Website Owners, Freelancers, Content Creators, Entrepreneurs, Academics, Universities and Business Marketing Teams. You want to understand WordPress in plain English with face-to-face training and have actionable takeaways that you can use immediately. You want to learn how to create a WordPress website and fast-track your WordPress knowledge. You can learn how to address any issues you have with your current WordPress website. No coding skills are required.
Level:
This is a beginners course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

Google Analytics Training - Newcastle - 23 Jan
2019-01-23 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Let us help you improve your digital strategy to meet your business goals.
Google Analytics is a vast and fast-changing platform that it can be overwhelming at times, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners.
100% of previous delegates agree that they learned practical tips to use in their place of work.
You will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform, which invariably is underutilised, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation.
Course content:

Introduction to Google Analytics
Why use Analytics?
Limitations of the data
What are Metrics and Dimensions?
Fundamental Set up including – Filters and Segments
Mining the Data – looking at Audience, Acquisition, Behaviour and Conversion interfaces
ECommerce Tracking, Event Tracking and Goal Setting
Interpreting the Data
Creating Custom Dashboards
Day-to-Day Administration

Who should attend:
The course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments, more and more staff need to understand the data and how to utilise it.
Level:
This is an intermediate course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

WordPress and SEO Training - Newcastle - 24 Jan
2019-01-24 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
WordPress and SEO Training at an Intermediate level
WordPress is the most popular web publishing platform today, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community, ensuring that it is evolving day by day to improve its user-friendly interface and features.
Everything we do is designed, whether we’re producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski
Course Objectives:
WordPress and SEO are a powerful combination. You can drive more traffic, increase visibility and convert more visitors into customers. This course will show you the how and why. You will learn the importance of keywords and keyword research as well as topics and semantic search theories.
You will also learn how to optimise the writing on your pages, the content you create and specific elements of WordPress SEO that allow Google to understand what you do. And why you are the best website to present on page one of the organic (natural) search results.
During the WordPress SEO training, you will learn how to get the most out of the most popular WordPress SEO plugins such as Yoast and All In One SEO. Understand how these plugins can be used to optimise your content and search snippets for organic search. You’ll find out it’s so much more than just traffic light colours.
Course Content:

WordPress and SEO
The latest SEO strategies
Keyword Research, topics and the audience’s search journey
The power of meta descriptions
Backlinks and reasons for link building
Effective 404 pages
An overview of Content Marketing and its partnership with SEO
How social media impacts SEO
Strategies for increasing traffic
Site-maps for SEO
Site speed for SEO
Google Analytics and the Search Console

Who should attend:
This course is perfect for Graphic Designers, Marketers, Website Owners, Freelancers, Content Creators, Entrepreneurs, Academics, Universities and Business Marketing Teams. You want to understand WordPress and SEO in plain English with face-to-face training and have actionable takeaways that you can use immediately to get higher on Google search. No coding skills are required to get the most out of this course.
Level:
This is an intermediate level course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

PowerPoint Essentials - 28 January - Newcastle
2019-01-28 09:30 - 12:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Learn PowerPoint Essentials which can be applied whenever you are working with PowerPoint to create great presentations.
Learn how to:

Use the keyboard instead of the mouse to increase speed
Create and manage presentations with ease
Add and format content within slides
Choose suitable layouts for slide content
Animate content to control the delivery of information
Add and edit images to enhance a presentation

Everything was put across as simple and ‘doable’.
I left feeling confident to tackle PowerPoint. Great session!

These courses will show you how to achieve more from MS office. You will learn how to increase productivity, improve communication, automate everyday tasks, streamline processes, enhance collaboration, increase quality and save time.
For an overview of all the Microsoft Office training click here.

PowerPoint Advanced - 28 January - Newcastle
2019-01-28 13:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
This PowerPoint Advanced course will take you to the next level and create impressive, interactive presentations which will engage an audience.
Learn how to:

Create engaging graphics to enhance a presentation
Create slide masters and templates for consistent design
Use video and audio clips to increase the impact
Collaborate with colleagues to co-edit presentations
Use effective techniques to manage audience attention

The trainer knew everything about PowerPoint and had great communication skills. Well worth it.

These courses will show you how to achieve more from MS office. You will learn how to increase productivity, improve communication, automate everyday tasks, streamline processes, enhance collaboration, increase quality and save time.
For an overview of all the Microsoft Office training click here.

Conversation with Jen Robson – 31 Jan
2019-01-31 16:00 - 18:00 | NGI Solutions, Baltic Place East, South Shore Road, Gateshead, Tyne & Wear, NE8 3AE, United Kingdom
This is a popular CIM event you will not want to miss!
Jen Robson, Head of Communications at the North East Local Enterprise Partnership (LEP) featured as one of the North East’s Marketing Greats, will talk about her role and career journey so far.
These were her words of advice to new marketers…
Rome wasn’t built in a day so be realistic about what you want to achieve and in what timescale. In the world of the public sector, things are changing to become more transparent, authentic and audience led but there are protocols and political sensitivities to take into account. Communications play a clear role in change management and stakeholder relations, but change takes time. Be clear about where you want to be and be flexible and patient on how you get there.

The North East LEP is a public, private and education sector partnership. As one of the thirty-eight LEP’s in the country, it is responsible for promoting and developing economic growth in the local authority areas of County Durham, Gateshead, Newcastle, North Tyneside, Northumberland, South Tyneside and Sunderland. The North East LEP works with partners to develop a more competitive local economy and aims to drive 100,000 new jobs by 2024.
Find out more about our North East marketing greats here.
This event is kindly sponsored by NGI, North East LEP and NESMA.
CPD category: General business skills
CPD duration: 1.5 hours
Registration is from 16:00; the event starts at 16:30 and finishes at 18:00.

Intro to Social Media - Newcastle - 5 Feb
2019-02-05 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
A 1-day course to take you through the fundamentals of social media marketing.
This full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging.
You may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms, but you’re not sure which ones are best for your type of business.
Our Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter, Facebook, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly, how to use the platforms to make connections and how to generate appealing and appropriate content that works.
For each platform, you will learn:

the correct way to set up your social media accounts
how to customise and brand your profile
how to manage your settings
how to update your profile
how to connect with others and grow your following
the best type of content for your business
the best type of content for your target customers
how to manage customer data in view of GDPR

This day counts towards CPD.
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com
Register now!

CIM Training - Brand - Masterclass
2019-02-11 - 2019-02-12 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
This branding masterclass is an inspirational and creative course to help delegates plan, build and implement a compelling brand from brief to creation and implementation. We’ll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand.

Who should attend?
This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.

Learning outcomes
Part one: Brand importance

What is a brand?
Why do I need a brand?
Brand value.

Part two: Brand creation

Brand focus.
Brand strategy.
Brand culture.

Part three: Brand implementation

Brand design.
Brand identity.
Brand experience.

Part four: Brand sustainability

Employer Branding.
Brand standards.
Brand protection.
Brand delivery.

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

Email & MailChimp - Newcastle - 12 Feb
2019-02-12 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Email marketing is an important part of any marketing strategy.
It’s a cost-effective way to promote your products and communicate with your customers to reach your business goals.
This email marketing & MailChimp will help you master the essentials of email marketing, list building, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections, that they will want to receive.
For Email Marketing you will learn:

how to collect contact data ethically
how to compile mailing lists and segment contacts into target groups
how and where to store contact data
how to select the right type of campaign
how to generate a content plan for your campaigns
how email marketing integrates with other marketing activities

For MailChimp you will learn:

how to set up your accounts correctly
how to set up your lists and sign up forms
how to brand templates for your campaigns
how to schedule and send out your campaigns
how to analyse the reports
how to set up Autoresponders
how to manage customers data in view of GDPR

This full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time.
A testimonial from the last session:
“Thank you to nesma and my tutor for an excellent, informative day of learning about email marketing and Mailchimp. It was well-paced and structured very well, packing in a lot more content than I would often expect from a one-day workshop. Our tutor made the effort to ensure the workshop was relevant to each attendee’s industry and role, and to link this with practical applications in line with their marketing strategy. It was good to get together with marketers from different sectors to share ideas, a great way to help us all think outside the box. At the end of the day, I was full of inspiration for my email marketing strategy!”
Eleanor McIntosh, Marketing Executive, North East
Email Marketing and Mailchimp
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.

LinkedIn for Sales & Marketing - Newcastle - 15 Feb
2019-02-15 09:00 - 12:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
LinkedIn for Sales & Marketing is a 1/2 day course that will help you master LinkedIn to reach and connect with your business or commercial customers more effectively.
With over 500 million users, LinkedIn has become the ‘go to’ platform for business professionals all over the world.
LinkedIn can definitely help you do more business – it’s a powerful platform but many business owners do not fully understand how to use LinkedIn to their best advantage.
This course is perfect for someone who already uses social media for fun but now wants to use it to market their business or services. You may be comfortable with some social media platforms, but you’re not sure which ones are best for your type of business. Social Media works best when integrated with your overall marketing plans and you will learn how and where to integrate it for the greatest impact.

On this half-day workshop you will learn:

the correct way to set up your LinkedIn Personal and Company accounts
how to customise and brand your profile
how to manage your settings
how to update your profile
how to connect with others and grow your following
the best type of content for your business
the best type of content for your target customers
the pros and cons of LinkedIn advertising
how to use LinkedIn for prospecting to identify and connect with target customers
how to build a referral network for leads and sales

This half-day workshop is designed for sales or marketing your organisation to businesses and will give you the knowledge, confidence and skills necessary to make the right impression.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

Google Tag Manager training - Newcastle - 20 Feb
2019-02-20 09:30 - 13:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Take back your marketing campaigns with Google Tag Manager training!
This one-day GTM training courses, we will provide you with all the requisite skills to get up and running with Tag Manager.
What will you learn:
We will give you a genuine understanding and provide actionable training that you can take back to the office with you. Once you have done this course, you will be confident about what you need GTM to do, and most importantly, how to do it for yourself!
Gone will be the need to rely on your developers to implement marketing tags. You will be extremely comfortable with GTM terminology, and you will have no problem in quickly and reliably adding the tags you need to your website.
Course content:
To make sure you get the most out of the training course, we start with the very basics of GTM and then gradually work through to the more advanced concepts. At the end of the day, you will have all the knowledge you need for a full site implementation.

Introduction to Google Tag Manager
Setting up Tag Manager accounts and installing containers
Controlling versions and user access
Using Tags, Triggers (Rules) and Variables (Macros)
Using Built-In Tags
Adding code to capture specific Google Analytics events
Implementing a data layer
Time-saving best practices
GTM Capabilities & Limitations

Who should attend:
This course is designed for marketers or web developers who are looking to gain an understanding of how to use the Google Tag Manager platform.
Level:
This is an intermediate course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

Influencer PR & Marketing - Advanced - Newcastle - 5 March
2019-03-05 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
A 1-day course to take you through the practicalities of working effectively and ethically with influencers while complying with legislation and regulations.
Advanced Influencer Relations with Impact
This full-day workshop is designed for both marketing and public relations professionals and will show you how to work effectively and ethically with bloggers, to build an impactful influencer relations campaign that delivers measurable results and ROI. Suitable for those who have already completed the Essentials of Influencer Marketing & PR course, it is for marketing and public relations professionals who wish to hone their skills in delivering influencer relations campaigns with impact.
More and more organisations and brands have started to work with bloggers and social media influencers on short and ongoing campaigns, yet it is much more than simple blogger outreach that is needed to create campaigns that work. Instead, this workshop will help you to develop a sustained and strategic approach, that is both ethical and effective while delivering measurable results, and keeping you on the right side of the law.
Delivered by award-winning marketing communications professionals and influencers, our Advanced Influencer Relations course is a hands-on session building on the essential skills learned during the Essentials of Influencer Marketing & PR course. You will learn how to create an end-to-end influencer relations campaign from the research and planning phase all the way through to measurement and evaluation, as well as looking at working with bloggers as an element of wider integrated communications campaigns.
You will learn:
– how to research and plan your influencer relations campaign
– how to establish a campaign framework and deadlines
– how to brief bloggers, negotiate contracts and agree on deliverables
– how to manage bloggers throughout your campaign and what to do when the output isn’t quite what you expected
– compliance and regulation so you can work within the legal framework
– how to measure and evaluate your campaign
– how to demonstrate the success of influencer relations within a larger integrated campaign
The course is delivered by Anne-Marie Lacey, a Chartered PR practitioner and current CIPR National Outstanding Young Communicator of the Year. She is Chair of CIPR North East and through her own PR agency works with influencers on a daily basis; and Debbie Sharratt who is both a PR & Marketing professional, former CIPR North East Freelance PR of the year, independent practitioner and lifestyle blogger, sharing tips learnt from the world of influence, and Vice Chair of CIPR North East.
Both Anne-Marie and Debbie are Academic Tutors at a number of universities across the North East and Debbie is a CIPR tutor at nesma.

Google Analytics Training - Newcastle - 20 March
2019-03-20 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
