CIPR: Successful infrastructure communications
2018-11-14 08:00 - 22:00 UTC | Liberty Brown, Timber Beach Road, Sunderland, SR5 3XG, United Kingdom
Northern Spire: Hard Hats & Sequins – the secret to successful infrastructure communications
It’s all about hard hats, sequins and having a narrative that can really engage the community.
Successful infrastructure projects take years to deliver – so where do you start, how do you keep people engaged and what do you need to do to get your regional project in front of 11 million people on Strictly on a Saturday night?
Hear from the award-winning communications team behind the success of Northern Spire – Sunderland’s new bridge.
Karen Westcott from DTW will be joined by Paula James from Sunderland City Council to give a behind the scenes look at all things ‘Northern Spire’ and outline how the project team has engaged the local community, stakeholders and the media over the past three-and-a-half years.
Get the inside story on hosting William and Kate on a secret Royal visit to a live construction site, running a school site visit programme for 2,300 children, persuading construction teams to create 10-metre high media viewing platforms at a day’s notice, dealing with the Strictly team, achieving 99% positive/neutral media coverage and all the other things you need to do to put communications at the heart of a major engineering and infrastructure project like Northern Spire.
DTW Managing Director Chris Taylor will also share his insight on devising and delivering long-term campaigns for major projects tackling difficult topics, looking at issues like strategic planning, engaging at Board level, partnership working and staying on track through good times and bad.
All that and a bacon sandwich with a view overlooking the 105 m high Northern Spire, the north east’s tallest structure and newest landmark – what more could you want for a Wednesday morning!
You will get 5 CPD points by attending this event.

CIPR - Emerging Technology & PR - 22 Nov
2018-11-22 08:30 - 11:30 | PROTO, Baltic Business Quarter, Gateshead, Tyne & Wear, NE8 3DF, United Kingdom
CIPR North East is teaming up with the CIPR AI in PR Panel to bring you an interactive session looking at how emerging technologies are going to impact the PR industry.
Speakers will be discussing developments in artificial intelligence, machine learning and immersive technology, and considering the ethical and practical implications, these will mean for PR practitioners.
Held at PROTO: The Emerging Technology Centre, you’ll hear from our line up of technology specialists. Plus you’ll have the chance to get hands-on in the North East Tees Valley Immersive Lab – test out the latest hardware and software across Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR).
Timings:
Registration and breakfast: 08.30 for 09.00 start
Speakers: 09:00 – 10:30
Immersive Lab demos: 10:30 – 11:30

Intro to Social Media - Newcastle - 5 Dec
2018-12-05 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
A 1-day course to take you through the fundamentals of social media marketing.
This full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging.
You may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms, but you’re not sure which ones are best for your type of business.
Our Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter, Facebook, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly, how to use the platforms to make connections and how to generate appealing and appropriate content that works.
For each platform, you will learn:

the correct way to set up your social media accounts
how to customise and brand your profile
how to manage your settings
how to update your profile
how to connect with others and grow your following
the best type of content for your business
the best type of content for your target customers
how to manage customer data in view of GDPR

This day counts towards CPD.
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com
Register now!

Google Analytics Training - Newcastle - 6 Dec
2018-12-06 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Let us help you improve your digital strategy to meet your business goals.
Google Analytics is a vast and fast-changing platform that it can be overwhelming at times, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners.
100% of previous delegates agree that they learned practical tips to use in their place of work.
You will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform, which invariably is underutilised, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation.
Course content:

Introduction to Google Analytics
Why use Analytics?
Limitations of the data
What are Metrics and Dimensions?
Fundamental Set up including – Filters and Segments
Mining the Data – looking at Audience, Acquisition, Behaviour and Conversion interfaces
ECommerce Tracking, Event Tracking and Goal Setting
Interpreting the Data
Creating Custom Dashboards
Day-to-Day Administration

Who should attend:
The course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments, more and more staff need to understand the data and how to utilise it.
Level:
This is an intermediate course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

North East PRide Awards - 7 Dec - Newcastle
2018-12-07 18:30 - 23:30 | The Biscuit Factory, 16 Stoddart Street, Newcastle, Newcastle upon Tyne, NE2 1AN, United Kingdom
The North East PRide Awards Ceremony takes place on Friday 7 December 2018 at The Biscuit Factory, Newcastle.
nesma are delighted to sponsor this event as the CIPR PRide Awards recognise the outstanding work you’ve been delivering for your clients and employers across the UK.
Details

Date: 7 December 2018
Dress Code: Black tie
Time: 18:30 – 01:00
Venue: The Biscuit Factory, 16 Stoddart Street, Newcastle upon Tyne NE2 1AN
Schedule
18:30 – Drinks reception
19:15 – Welcome speeches
19:40 – Dinner
21:15 – Awards ceremony
22:45 – Entertainment
01:00 – Close

WordPress for Beginners - Newcastle - 10 Dec
2018-12-10 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
WordPress Training for Beginners
WordPress is the most popular web publishing platform today, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community, ensuring that it is evolving day by day to improve its user-friendly interface and features.
Everything we do is designed, whether we’re producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski
Course Objectives:
If you are just starting out with WordPress and websites or want to get started on a new project then this course is for you.
Course Content:

Find out why WordPress powers over 30% of the web
Setting up WordPress
Getting to know the WordPress dashboard
The difference between posts and pages
What are Themes and how to choose one for your project
What are Plugins and what can they do for you
WordPress and security
Designing your website
Setting up navigation, menus and a website structure
Understanding hosting and setting up WordPress locally on your laptop
Optimising content and images for a fast website
Backing up your WordPress website

Who should attend:
If you are fed up with spending hours trying to find a solution online. This course is perfect for Graphic Designers, Marketers, Website Owners, Freelancers, Content Creators, Entrepreneurs, Academics, Universities and Business Marketing Teams. You want to understand WordPress in plain English with face-to-face training and have actionable takeaways that you can use immediately. You want to learn how to create a WordPress website and fast-track your WordPress knowledge. You can learn how to address any issues you have with your current WordPress website. No coding skills are required.
Level:
This is a beginners course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

WordPress and SEO Training - Newcastle - 13 Dec
2018-12-13 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
WordPress and SEO Training at an Intermediate level
WordPress is the most popular web publishing platform today, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community, ensuring that it is evolving day by day to improve its user-friendly interface and features.
Everything we do is designed, whether we’re producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski
Course Objectives:
WordPress and SEO are a powerful combination. You can drive more traffic, increase visibility and convert more visitors into customers. This course will show you the how and why. You will learn the importance of keywords and keyword research as well as topics and semantic search theories.
You will also learn how to optimise the writing on your pages, the content you create and specific elements of WordPress SEO that allow Google to understand what you do. And why you are the best website to present on page one of the organic (natural) search results.
During the WordPress SEO training, you will learn how to get the most out of the most popular WordPress SEO plugins such as Yoast and All In One SEO. Understand how these plugins can be used to optimise your content and search snippets for organic search. You’ll find out it’s so much more than just traffic light colours.
Course Content:

WordPress and SEO
The latest SEO strategies
Keyword Research, topics and the audience’s search journey
The power of meta descriptions
Backlinks and reasons for link building
Effective 404 pages
An overview of Content Marketing and its partnership with SEO
How social media impacts SEO
Strategies for increasing traffic
Site-maps for SEO
Site speed for SEO
Google Analytics and the Search Console

Who should attend:
This course is perfect for Graphic Designers, Marketers, Website Owners, Freelancers, Content Creators, Entrepreneurs, Academics, Universities and Business Marketing Teams. You want to understand WordPress and SEO in plain English with face-to-face training and have actionable takeaways that you can use immediately to get higher on Google search. No coding skills are required to get the most out of this course.
Level:
This is an intermediate level course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

Microsoft Office - Word Essentials - 7 January - Newcastle
2019-01-07 09:30 - 12:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
In the Word Essentials, you will learn essential skills and techniques to increase your speed, confidence and productivity with Word to produce clear and professional documents.
Learn how to:

Use the keyboard instead of the mouse to increase speed
Ensure consistent presentation of all text and paragraphs
Simplify working with bulleted and numbered lists
Edit content within headers and footers
Change the layout of pages to suit the content
Create and edit tables to present information effectively

Very good and informative course, with lots of tips to pass on to my team!

These courses will show you how to achieve more from Microsoft Office. You will learn how to increase productivity, improve communication, automate everyday tasks, streamline processes, enhance collaboration, increase quality and save time.
For an overview of all the Microsoft Office training click here.

Microsoft Office - Word Advanced - 7 January - Newcastle
2019-01-07 13:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Improve your ability, confidence and efficiency with this Word Advanced course to produce impressive documents and present information in a professional style.
Learn how to:

Use the keyboard instead of the mouse to increase speed
Use styles for quick and consistent formatting across a document
Create customised templates for documents
Simplify working with long documents and reports
Enhance your reports with effective images and diagrams
Collaborate with colleagues to co-edit documents

Brilliant!
I wish I had been on the course earlier as I know it is going to save me so much time.
Thank you!

These courses will show you how to achieve more from MS office. You will learn how to increase productivity, improve communication, automate everyday tasks, streamline processes, enhance collaboration, increase quality and save time.
For an overview of all the Microsoft Office training click here.

CIM Training - Customer Experience Management - Advanced
2019-01-08 - 2019-01-09 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
This two-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines, tools, techniques and methods in the field of Customer Experience being deployed across the world.

Who should attend?
The course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions, marketing managers, brand managers, CX managers, CRM managers and even HR managers looking at cultural change.

Learning outcomes

Understand the role of the customer experience professional
Customer Experience (CX) – a tool for business transformation
Customer experience frameworks
Customer and employee personas
The importance of empathy
Brand proposition and the customer
Creating and measuring a customer journey
Customer journey management and improvement
Digital customer experience
Creating a customer-centric culture

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

CIM Training - Content Strategy - Advanced Course
2019-01-15 - 2019-01-16 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
The course provides marketers with a strategic perspective on the development and management of content marketing programmes, with a strong focus on real-world business outcomes. We will look at each stage of successful content marketing planning and execution using the latest best practice techniques, examples – while highlighting common pitfalls. The course will be highly interactive in nature with a mixture of bespoke presentations, structured exercises, planning frameworks and practical insights into how content marketing can deliver measurable contributions to commercial and strategic goals.

Who should attend?
This course gives marketers and creatives who have some experience of content creation, planning or dissemination the tools and techniques to build successful content strategies. The methodology outlined in this two-day course can be used by B2B and B2C businesses, start-up companies or established brands.
Delegates are typically: Marketing executives, Marketing managers, PR executives, PR managers, Business owners, Copywriters, Designers

Learning outcomes
We will take an in-depth look at all aspects of content marketing in 2018 including:

Defining content marketing strategies that align with overall corporate and organisational objectives.
Auditing techniques to understand current activity and effectiveness of investment.
Consumer and customer research techniques, including segmentation, to maximise engagement.
Understanding the consumer path-to-purchase and how content can deliver against each stage.
Identifying the best content marketing formats in 2018 for different commercial scenarios – with best practice examples.
Practical techniques to inspire creative interactive solutions that engage consumers and customers.
Amplification methods that drive sustained engagement, including targeting techniques across search, display, social and email.
Technological infrastructure requirements that support the efficient management of content marketing programmes across multiple platforms.
Effective budgeting of content marketing investment.
Measurement of content marketing activity including review of key analytical tools and delivery against corporate and financial objectives.
Key testing techniques to optimize ongoing management of content marketing programmes.

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

CIM Training - Effective Marketing Through Events - Advanced
2019-01-16 - 2019-01-17 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
With increasing opportunities for companies to take their organisations and brands into ‘live’ marketplaces, there is a greater need for a strategic approach to planning and executing all aspects of events, and to understand just what they can and can’t do.

Who should attend?
This course is for marketers who are tasked with organising any activities in which their companies are ‘going live’. Whether these are internal meetings through to large-scale international events, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme.

Learning outcomes

Create a business case and strategy for using events.
Improve the quality and reduce the cost of event organising.
Learn about new areas of meeting design and event technology.
Understand legal issues affecting events.
Develop techniques for internal management.
Increase delegate attendance.
Understand and use event technology.
Negotiate contracts.
Deliver memorable events.
Explore new methodologies for evaluating events effectively.

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

WordPress for Beginners - Newcastle - 21 Jan
2019-01-21 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom

Google Analytics Training - Newcastle - 23 Jan
2019-01-23 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom

WordPress and SEO Training - Newcastle - 24 Jan
2019-01-24 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom

PowerPoint Essentials - 28 January - Newcastle
2019-01-28 09:30 - 12:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Learn PowerPoint Essentials which can be applied whenever you are working with PowerPoint to create great presentations.
Learn how to:

Use the keyboard instead of the mouse to increase speed
Create and manage presentations with ease
Add and format content within slides
Choose suitable layouts for slide content
Animate content to control the delivery of information
Add and edit images to enhance a presentation

Everything was put across as simple and ‘doable’.
I left feeling confident to tackle PowerPoint. Great session!

These courses will show you how to achieve more from MS office. You will learn how to increase productivity, improve communication, automate everyday tasks, streamline processes, enhance collaboration, increase quality and save time.
For an overview of all the Microsoft Office training click here.
