nesma

Perfectly irrational - March 11
2020-03-11 18:00 - 19:00 UTC | DoubleTree by Hilton Edinburgh, City Centre, 34 Bread Street, Edinburgh, EH3 9AF, United Kingdom
The importance of psychological validity in market research and strategy
Angus Carbarns, Director of Strategy at UX consultancy We Are Engines, explores key psychological biases underpinning consumer decision-making and their impact on market research and strategy. Rich in case studies and actionable takeaways, this talk should be of interest to brand managers, marketers, researchers and designers alike.

Marketing Vision Programme
2020-03-18 09:30 - 16:30 | Newcastle upon Tyne
A Five-day strategic marketing planning programme.
This is a five-day programme over six Wednesdays in March-April 2020 starting on 18 March which will guide you through the preparation of a Strategic Marketing Plan for your scale-up business.
Change is not a destination, just as hope is not a strategy – Rudy Giuliani
Objectives:
It is a five-day facilitated programme looking at the principles of developing a strategic marketing plan and applying these to your own business to develop your own workable plan.
What you will learn:
You will understand the components of a strategic marketing plan and guided through writing the plan to meet the needs of your business as you go through the scale-up process. Moving from organic growth to accelerated growth to meet scale-up ambitions requires a focused and targeted marketing strategy to drive sales and attract new customers.
This five-day programme is aimed at companies that are looking to accelerate growth and need to review or develop their approach to marketing in preparation for scaling. Participants will create their own strategic marketing plans for a scaling business and understand how to:
• Identify the marketing resources needed to support growth
• Establish how to set clear company and marketing objectives
• Identifying primary barriers to moving forward internally and externally
• Identify opportunities in product and market developments for growth
• Map out the tactics required to deliver a robust marketing mix
• Identify what success looks like and how to measure progress.
Be prepared to get your sleeves rolled up and undertake the analysis required to truly understand your customer markets/competitor markets, identify the scope for opportunities and how to exploit them and develop a plan for delivery
Day 1 – Where are we now?
Analysing the current position in relation to the growth position, gap analysis, what are we good at and what threats do we need to overcome? Analyse the markets, competition and our customers. How should we position ourselves?
Day 2 – Internal Analysis
Look at our own strengths and weaknesses – how does what we have to compare to what we need? Leadership, culture, human and material resources, skills and capability.
Day 3 – Strategic Planning
How to look at what all our options for achieving growth might be? Developing scenarios for the best outcomes against clear SMART objectives in the target time available in our growth plan. New products, new markets, new ways of doing things.
Day 4 – Marketing Planning
Getting the combination of product, price, place, promotion, people, process, physical evidence right for our target audience (s) and capturing that into a workable marketing plan (3 years?)
Day 5 – Measuring Progress and Success
Ensuring that responsibility is taken to measure the right activities in line with the objectives identified in the strategic planning process. Being clear what great success looks like and how to measure progress against that.
Who should attend:
SMEs operating for a minimum of 3 years ready to take their businesses to another level through scaling up. The course is set at a level appropriate for business owners and is aimed at those responsible for preparing the marketing strategy for delivery.
Consultant:
Veronica is the Managing Director of nesma which specialises in all facets of strategic marketing and communications.
She will draw on her experience from many years working with marketing managers of a diverse range of companies and organisations. And combine it with hands-on sales and marketing management and Key Account management experience gained from working in industries as varied as pharmaceuticals and software for public sector procurement to marine consultancy.
Duration:
It is a 5-day consultancy programme from 9.30 am to 4.30 pm.
Day 1 – Wed 18 March
Day 2 – Wed 25 March
Day 3 – Wed 1 April
Day 4 – Wed 22 April
Day 5 – Wed 29 April
Location:
RTC North – Colima Avenue, Sunderland SR5 3XB
Cost:
This 5-day consultancy programme costs £2,500.
If you are eligible for Scaleup North support you will receive £1000 of the fee back.
To receive Scaleup North support your business must:

Be based in the North East Local Enterprise Partnership area (Northumberland, Tyne and Wear, County Durham)
Be a registered company and ideally have been trading for more than three years
Have a minimum of five and less than 250 employees (FTEs)
Have an annual turnover of less than €50 million
Operate in an eligible ERDF sector *
*We cannot support business operating in the banking and insurance.

Find out more HERE.
Unfortunately, if you have already attended the FREE 1-day session you are not eligible for funding towards this programme but it is the ideal next step.
Group size:
The group will be kept to a maximum of 10 people.
The idea is that you work on your own strategic marketing plan and benefit from peer group input.
Booking:
To book a place on this course just email us and we’ll sort out the rest from there.
Payment:
Once your place has been confirmed you will be issued with an invoice and payment is easy by either, BACS transfer or credit/ debit card. Refreshments and lunch are included, please advise at time of booking of any specific dietary requirements or special access needs.
If you would like to discuss whether this course is suitable for your needs please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

CIPR PR Live After Five- 19 March - Cancelled
2020-03-19 17:30 - 19:30 | Banyan Bar, 3 Monument Mall, Newcastle upon Tyne, Tyne & Wear, NE1 7AL, United Kingdom
* This event has been cancelled.*

PR Live After 5 is the networking event for PR professionals across the North East.

If you are looking to meet with other PR professionals in the area, share stories, celebrate success (or find support for hurdles), discover new talent, maybe meet your next employer or just fancy a chat – PR Live After 5 is the event for you.
PR Live After 5 takes place at Banyan Bar & Kitchen in the private dining area upstairs.
This event is open to CIPR Members only, so come join us after work and enjoy a drink on us!

Brand activation - March 31 - Cancelled
2020-03-31 18:00 - 19:00 | DoubleTree by Hilton Edinburgh, City Centre, 34 Bread Street, Edinburgh, EH3 9AF, United Kingdom
* This event has been cancelled.*
Driving consumer actions through brand interaction and experiences
As marketers, satisfying your customers today is not all that they want, brands, it seems, must now delight them. Brands must now work harder than ever to get their customers to become emotionally involved. By interacting and engaging with their consumers, brands can form long-term emotional connections.
Our speaker, Gerry Campbell, will explore how brands can ‘pull at the heart strings’ of their customers and how technology plays a huge part in creating that emotive campaign.

Marketers networking breakfast - 2 April
2020-04-02 08:00 - 10:00 | Motel One Newcastle, 15-25 High Bridge, Newcastle upon Tyne, Tyne & Wear, NE1 1EW, United Kingdom
Open to all, this is an opportunity for marketers to get together, discuss ideas, meet new people and create new connections in a relaxed social setting. The morning will be informal with a brief introduction, however, no presentation will take place.
nesma is sponsoring this event, it’s a great opportunity to catch up with us.
You can find a quick summary of the revised CIM syllabus HERE.
CPD category: Personal/soft skills
Duration: 1 hour
The event will start promptly at 08:00 and finish at 10:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.

For more information please contact the Regional Events team on;
cim.events@cim.co.uk
+44 (0)1628 427340

Marketers networking breakfast - Cancelled
2020-04-02 08:00 - 10:00 | Motel One Newcastle, 15-25 High Bridge, Newcastle upon Tyne, Tyne & Wear, NE1 1EW, United Kingdom
* This event has been cancelled.*
Open to all, this is an opportunity for marketers to get together, discuss ideas, meet new people and create new connections in a relaxed social setting. The morning will be informal with a brief introduction, however, no presentation will take place.
The speaker Will Larkin, is Creative Director at Twist, a PR and marketing communications agency, specialising in connecting brands with audiences through culture. He recently won ‘Rising Star of the Year’ at the North East Marketing Awards as well as launching a global brand. With fantastic design skills, creative originality and a keen eye for detail, Will is sure to provide valuable insight to any marketers who wish to attend this event.
nesma is sponsoring this event, it’s a great opportunity to catch up with us.
You can find a quick summary of the revised CIM syllabus HERE.
CPD category: Personal/soft skills
Duration: 1 hour
The event will start promptly at 08:00 and finish at 10:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.

For more information please contact the Regional Events team on;
cim.events@cim.co.uk
+44 (0)1628 427340

CIM Marketing Excellence Awards 2020
2020-04-02 18:30 - 23:30 | The Brewery, 52 Chiswell Street, London, EC1Y 4SD, United Kingdom
Let’s celebrate!
The CIM Marketing Excellence Awards identify and celebrate outstanding marketing by organisations, teams and individuals. The awards recognise that high standards of quality and integrity are vital to the success of marketing, as well as rewarding the innovation delivered by marketers who are at the cutting-edge of their profession. Any organisation within the UK, regardless of size, sector or industry, as well as individuals, teams and agencies can enter the awards.
Regardless of size, sector or industry, any organisation, team or individual within the UK can enter. Plus, this year there are six new industry sector categories to enter, giving you even more opportunities to showcase your marketing achievements. Celebrate your team’s hard work and enter today.
Now in their 11th year, the awards are an opportunity to showcase your marketing successes and signify the quality of your business. The CIM Marketing Excellence Awards are an occasion for you and your team to celebrate your achievements and network at this year’s new venue, The Brewery in London. Plus, they have introduced six new industry sector categories helping you get the recognition you deserve.
Date: 2 April 2020
Venue: The Brewery, London
Nominations are open now!
With 22 categories to choose from, covering the depth and breadth of marketing, there is something for everyone.
This year there are six new industry sector categories to get the recognition you deserve. Take the next step in showcasing your hard work and enter the CIM Marketing Excellence Awards 2020.
Just some of the Categories

Marketer of the Year
Marketing Team of the Year (Client Side)
Marketing Campaign of the Year
Agency of the Year
Best Advertising Campaign
Best Customer Experience
NEW Best Automotive Campaign
NEW Education Campaign
NEW Best Financial Services Campaign
NEW Best FMCG/Retail Campaign
NEW Best Healthcare/Pharmaceutical Campaign
NEW Best Not-For-Profit/Charity/Social Marketing Campaign

Nomination Deadline: 8th November
Click here to view ALL the category criteria & nominate.
Contact Us
For more information email Contact us awards@cim.co.uk

CIM Marketing Excellence Awards 2020
2020-04-02 18:30 - 23:30 | The Brewery, 52 Chiswell Street, London, EC1Y 4SD, United Kingdom
Let’s celebrate!
The CIM Marketing Excellence Awards identify and celebrate outstanding marketing by organisations, teams and individuals. The awards recognise that high standards of quality and integrity are vital to the success of marketing, as well as rewarding the innovation delivered by marketers who are at the cutting-edge of their profession. Any organisation within the UK, regardless of size, sector or industry, as well as individuals, teams and agencies can enter the awards.
Now in their 11th year, the awards are an opportunity to showcase your marketing successes and signify the quality of your business. The CIM Marketing Excellence Awards are an occasion for you and your team to celebrate your achievements and network at this year’s new venue, The Brewery in London. Plus, they have introduced six new industry sector categories helping you get the recognition you deserve.
Date: 2 April 2020
Venue: The Brewery, London
Nominations are open now!
With 22 categories to choose from, covering the depth and breadth of marketing, there is something for everyone.
This year there are six new industry sector categories to get the recognition you deserve. Take the next step in showcasing your hard work and enter the CIM Marketing Excellence Awards 2020.
Just some of the Categories

Marketer of the Year
Marketing Team of the Year (Client Side)
Marketing Campaign of the Year
Agency of the Year
Best Advertising Campaign
Best Customer Experience
NEW Best Automotive Campaign
NEW Education Campaign
NEW Best Financial Services Campaign
NEW Best FMCG/Retail Campaign
NEW Best Healthcare/Pharmaceutical Campaign
NEW Best Not-For-Profit/Charity/Social Marketing Campaign

Nomination Deadline: 8th November
Click here to view ALL the category criteria & nominate.
Contact Us
For more information email Contact us awards@cim.co.uk

Master Your Google Analytics - April 2020
2020-04-06 | nesma, 123 Street, Town, State, NE12 3AB, United Kingdom

Principles of Great Copywriting - Cancelled
2020-04-28 | Newcastle upon Tyne

Copywriting for PR - Cancelled
2020-04-28 | Newcastle upon Tyne

Marketers networking breakfast - 7 May - Cancelled
2020-05-07 08:00 - 10:00 | Motel One Newcastle, 15-25 High Bridge, Newcastle upon Tyne, Tyne & Wear, NE1 1EW, United Kingdom
* This event has been cancelled.*
Open to all, this is an opportunity for marketers to get together, discuss ideas, meet new people and create new connections in a relaxed social setting. The morning will be informal with a brief introduction, however, no presentation will take place.
nesma is sponsoring this event, it’s a great opportunity to catch up with us.
CPD category: Personal/soft skills
Duration: 1 hour
The event will start promptly at 08:00 and finish at 10:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.

For more information please contact the Regional Events team on;
cim.events@cim.co.uk
+44 (0)1628 427340

FREE People Power Webcast
2020-06-17 09:30 - 14:30 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
Why not treat yourself to this free webcast from Project Studio.
You will find a number of easy to digest sessions from expert speakers, to help your workforce and your business adapt to new challenges.
The bite-sized sessions are designed to help you cultivate, protect and up-skill your workforce to ensure your organisation operates at its maximum potential.
You are welcome to join all sessions, or just choose the ones you think will be most relevant to you. Each session is just 30-minutes followed by a short Q&A.
Topics covered will include employee engagement, emotionally intelligent leadership, stress management and re-engaging your workforce and your customers.
The agenda currently looks like this –
09.30 – How to be a champion in these very special times 10.30 – Evaluating and support planning for staying mentally healthy 11.30 – Emotionally intelligent leaders 12.30 – Lessons from the pandemic – It’s the people stupid 13.30 – Employer Branding in precarity 14.30 – Listen, Respond, Adapt: How to Engage Employees through Coronavirus and beyond15.30 – Building and Maintaining relationships remotely16.30 – Responsible leadership in a post-COVID 19 world
Please reserve your place here: https://www.peoplepowerevents.co.uk/webcast

Copywriting for PR - Postponed
2020-06-24 | Newcastle upon Tyne

Principles of Great Copywriting - Postponed
2020-06-29 | Newcastle upon Tyne

Strategic Marketing Planning 5-day Programme
2020-07-01 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
A Five-day strategic marketing planning programme for scaleup success.
Following on from the success of our 1-day masterclass for Scaleup North East which focuses on the principles of Strategic Marketing we decided that a 5-day programme which would allow participants to build up their strategic marketing plan with full support was the next step.
One of the tangible benefits of documenting your strategic marketing plan is that it forces you to consider all the issues and come up with strategic answers, as well as driving collaboration among all stakeholders, and it will help to align the team going forward.
We know your time is valuable and we want you to get the most out of this programme so in addition to the five structured days we are offering two extra ‘personal’ one-to-one support sessions. These include a ‘Pre-Planning’ Meet-Up and a a ‘Post-Planning’ Surgery which equates to an extra 8 hours consultancy per company.
In the 2 hour Meet-Up, we want to get to know you, your business and your strategy to make sure you do get the most out of the programme from day 1 and that it can be geared to your specific needs.
We offer the ‘Post-Planning’ surgery as in our experience, it is not the plan that fails, but it is the execution of the plan that hinders success. The strategy, the plan and the execution are equally important as they stand together, but all of them will be marginalised if they are left to stand alone. Therefore in the follow-up sessions, we will offer some suggestions to strengthen any potential weaknesses in the plan and provide tips on how to manage its integration into your business.
In the structured five-days, you will be working on your strategic marketing plan and you will benefit from the perspective of your peer group. You will be able to bounce ideas off them, and they, in turn, may challenge your thinking. Ensuring the outcome will be far more successful than you would have achieved doing it in isolation.
Spending time on your Strategic Marketing plan will contribute to the success of your business as you scale up. It’s so easy to get excited about all the options without thinking about the fundamentals, and a strategic marketing plan will help to keep your focus.
Outline:
This is a five-day programme over six weeks starting Wed 18 March and finishing Wed 29 April with additional support time. The programme will guide you through the preparation of a Strategic Marketing Plan for your scale-up business.
Objectives:
Moving from organic growth to accelerated growth to meet scale-up ambitions requires a focused and targeted marketing strategy to drive sales and attract new customers.
You will understand the components of a strategic marketing plan and be guided through writing the plan to meet the needs of your business as you go through the scale-up process.
What you will learn:
This programme is aimed at companies that are looking to accelerate growth and need to review or develop their approach to marketing in preparation for scaling.
Participants will create their own strategic marketing plans for a scaling business and understand how to:

Identify the marketing resources needed to support growth
Establish how to set clear company and marketing objectives
Identifying primary barriers to moving forward internally and externally
Identify opportunities in product and market developments for growth
Map out the tactics required to deliver a robust marketing mix
Identify what success looks like and how to measure progress.

Be prepared to get your sleeves rolled up and undertake the analysis required to truly understand your customer markets/competitor markets, identify the scope for opportunities and how to exploit them and develop a plan for delivery
The Programme;
Start with a ‘Pre-Planning’ Meet-Up
Day 1 – Where are we now?
Analysing the current position in relation to the growth position, gap analysis, what are we good at and what threats do we need to overcome? Analyse the markets, competition and our customers. How should we position ourselves?
Day 2 – Internal Analysis
Look at our own strengths and weaknesses – how does what we have to compare to what we need? Leadership, culture, human and material resources, skills and capability.
Day 3 – Strategic Planning
How to look at what all our options for achieving growth might be. Developing scenarios for the best outcomes against clear SMART objectives in the target time available in our growth plan. New products, new markets, new ways of doing things.
Day 4 – Marketing Planning
Getting the combination of product, price, place, promotion, people, process, physical evidence right for our target audience (s) and capturing that into a workable marketing plan (3 years).
Day 5 – Measuring Progress and Success
Ensuring that responsibility is taken to measure the right activities in line with the objectives identified in the strategic planning process. Being clear what great success looks like and how to measure progress against that.
End with a ‘Post-Planning’ Surgery

Start a CIPR qualification
2020-07-08 12:30 - 13:30 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
Discover where a CIPR qualification can take you this year!
CIPR North East is hosting an informal drop-in lunchtime session on Wednesday 8th July between 12.30 pm and 1.30 pm.

It’s a great way to find out more about the CIPR qualifications on offer at nesma, chat to the tutors and discover where a CIPR qualification can take you this year.
As nesma is currently recruiting new cohorts starting from July onwards, it’s an opportunity for you to have a virtual cuppa and a chat with the people who could help you to upskill and take your career to the next level.
You don’t have to be there for the full hour. Simply sign up on Eventbrite and the Zoom joining instructions will be emailed to you. Then, drop in and out of the hour’s session as it best suits you.
You don’t have to be a CIPR member to study for a CIPR qualification, so if you’re not a member, you can join this session too!
If you’d like a confidential chat with a representative from nesma or one of the tutors during the session, you will be moved into a private breakout room, or alternatively, you can arrange an offline disscussion at a later date.

North East Expo Live
2020-07-15 10:00 - 15:00 | Online Webinar
Why not join us at North East Expo Live on Wednesday 15 July 2020.
It is an online half-day event to bring together North East businesses to showcase virtually what the North East has to offer.
It will be a lively and interactive half-day jam-packed full of challenging and provoking sessions and free seminars, and 1-2-1 advice sessions.
You will be able to pop into our virtual booth and talk to us about all things marketing training! Whether that’s studying a CIM or CIPR qualification with us or asking about a bespoke training programme for your team.
Lucy will be joined by Laura from Project Studio, the team behind the People Power event happening on Friday 18 September.

Find out more from their website here.

Know your customer
2020-07-15 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Wednesday 15 July 2020.
The need to understand your customer has never been greater. In this talk, Ian Miller, CEO of award-winning digital agency, Crafted, will show how brands are using data and insight to drive better marketing. Expect tools and techniques to unlock a deeper understanding of customer behaviour, along with practical tips to turn it from insight into meaningful action. Ian will explain how knowing your customer can become your most powerful marketing tool.
Speaker: Ian Miller, CEO, Crafted
As CEO, Ian delivers the growth strategy for Crafted as well as leading the day-to-day operations of a business with 70 staff across all functions from technical development solutions, UX and enterprise design challenges, and international-scale search marketing campaigns. A regular on the speaking scene, he has spoken on behalf of industry bodies such as the Chartered Institute of Marketing (CIM), Institute of Direct Marketing (IDM), and Institute of Directors (IoD). Ian believes that successful marketing comes from the right mix of creativity and data, something that often forms a central part of his talks.
The webinar is kindly hosted by CIM East of England and will last approximately 40 minutes with a Q&A session after the presentation. If you would like to register and attend the webinar please do so by here. Information on how to join will then be sent closer to the date of the webinar.

Driving consumer actions through brand interaction and experiences
2020-07-30 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Thursday 30 July 2020.
As marketers, satisfying your customers today is not all that they demand; brands, it seems, must now delight them. Brands must now work harder than ever to get their customers to become emotionally involved. By interacting and engaging with their consumers, brands can form long-term emotional connections.
In this talk, Gerry Campbell will explore how brands can ‘pull at the heartstrings’ of their customers and how technology plays a huge part in creating that emotive campaign.
Speaker: Gerry Campbell FCIM

Experienced Marketer, Client Relationship Builder and Business Developer working with advertising, branding, design, digital, marketing and PR Agencies throughout the UK. Working across a range of sectors including FMCG, Travel and Hospitality, b2b, sport, automotive, utilities and finance for both public and private sector clients.
The webinar is kindly hosted by CIM Scotland and will last approximately 40 minutes with a Q&A session after the presentation. If you would like to register and attend the webinar please do so by clicking here.
Information on how to join will then be sent closer to the date of the webinar.

Positive sleep in the post-lockdown world
2020-08-13 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Thursday 13 August 2020.
Millions of people suffered from insomnia before COVID19, and unfortunately, the pandemic has created a host of new challenges even for people who previously had no sleeping problems. Giles Watkins, author of ‘Positive Sleep’, explains why good quality sleep is so important for your health and productivity both personally and professionally. During the session he’ll draw on his previous challenges with insomnia and blend simple science with practical advice to help us learn how to sleep better and live better.
Speaker: Giles Watkins

Giles Watkins chairs Vistage Group, a peer group for SME CEOs. He is also a mentor, executive coach and facilitator. He has over 30 years of global business and management experience in enabling decision makers to solve problems, achieve balance, deliver superior results and sleep better at night.

Giles’ book ‘Positive Sleep’ is a straightforward guide to sleeping well, with tried and tested tips and tools that the author used to overcome his own sleep issues.

The webinar is kindly hosted by CIM Greater London and will last approximately 40 minutes with a Q&A session after the presentation. If you would like to register and attend the webinar please do so by clicking here. Information on how to join will then be sent closer to the date of the webinar.

Getting from giving, CSR life lessons
2020-08-25 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Tuesday 25 August 2020.

As a SME, should you be considering CSR? What are the demands personally and professionally? Is it all about giving or do you get something in return? Join Nicky Rudd from content marketing and PR agency Padua Communications as she takes you on her CSR journey. Nicky will be sharing what she has learnt from volunteering with Surrey Young Carers, City YMCA and other more regional community initiatives over the past decade. She will be offering some tips to highlight what you need to be aware of if you are thinking CSR is going to be included in your future plans as well as giving advice on getting the balance right personally and professionally.

This talk is ideal for anyone thinking of volunteering and business owners who are looking to integrate CSR with their business strategy.
Speaker: Nicky Rudd – Managing Director, Padua Communications

Nicky is a Fellow of the Chartered Institute of Marketing (CIM) and a communications consultant with 23 years of agency experience. She is MD of Padua Communications, an agency that she founded in 2009 and that offers content, marketing, PR and events support.
With a background in tech PR and experience of working in consumer and B2B, Nicky has stacks of experience of working with clients in a wide range of markets creating PR and content campaigns. Nicky has worked in TV and radio production at The Media Trust and BBC Radio Northampton, where she also presented. Prior to that, she started her career as a secondary school English and Media Studies teacher. A member of the PRCA, Nicky is a regular facilitator and speaker on business communications, marketing and PR.
Nicky drinks an inordinate amount of tea and was very nearly the voice of the speaking clock.

The webinar is kindly hosted by CIM South East and will last approximately 40 minutes with a Q&A session after the presentation.
If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider.

CIM & CIPR Qualification SOS
2020-09-03 15:00 - 16:00 | Online Drop-in
We have set up a CIM & CIPR qualification virtual drop-in on Thursday 3 September 2020 ahead of the new term.
Whatever questions you have about studying with nesma, we’ll do our best to answer them!
Whether you are looking to upskill or add an accredited qualification to your CV but aren’t quite sure where to start – this session is for you.
Veronica Swindale (director of nesma) and Lucy Davidson (nesma Client Relationship Manager) will be online for an informal drop-in and chat to discuss everything you want to know about CIM and CIPR qualifications.
Our new term starts in September/October and with 15 Marketing and Public Relations qualifications to choose from we are sure you have plenty of queries about the different courses available. So whether it’s course dates, assessment methods or entry requirements that concern you, why not sign up. We can discuss costs, payment plans and talk you through the best route to match your ambition.
To sign up for the drop-in, please email lucy.davidson@hyperlink-technology.com.
Once you sign up a Teams invite will be sent to you – Please make sure you sign up before 2 pm on Thursday 3 September so can make sure we can get your invite to you.

Covid-19 impact on the promotion of place and the role of destination marketing organisations
2020-09-10 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Thursday 10 September 2020.

Marketing Liverpool Director, Chris Brown, will outline the success of Marketing Liverpool and the factors that make it one of the best performing DMOs in the UK. Marketing Liverpool promotes the City Region as a global destination for visitors, conventions and investment and Chris will reflect on the implications of COVID 19 on their work.
Speaker: Chris Brown – Marketing Liverpool Director

The company was established in 2013 and is a division of Liverpool City Council. It is responsible for communicating the City’s brand positively and imaginatively to local, national and global audiences. They work with partners in business, cultural organisations, educational institutions and community groups to promote the city as a place to live, work, visit, invest and study. Marketing Liverpool has an impressive track record in attracting major conferences and events, increasing the number of visitors and improving Liverpool’s reputation as a leading UK business destination.
The webinar is kindly hosted by CIM North West and will last approximately 40 minutes with a Q&A session after the presentation.

If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider.

People Power 2020
2020-09-18 09:00 - 17:30 | Virtual Conference, - Join online to enjoy a lively agenda of motivational key notes and practical seminars, designed to help you boost productivtiy across your organisation by developing a thriving, engaged workforce.
NOW ONLINE – People Power – 18 September 2020
This 1-day event will bring together senior decision-makers who are dedicated to creating and developing a workplace where people thrive and business succeeds.
It will be a lively and interactive day jam-packed full of challenging and provoking keynote sessions, seminars, practical workshops, live demonstrations, 1-2-1 advice and coaching sessions.
You can register for People Power 2020 using the nesma 20% discount code NESMA20.
Find out more from their website here.

Leading and managing through change
2020-09-21 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Monday 21 September 2020.
When Walt Disney said “Times and conditions change so rapidly that we must keep our aim constantly focused on the future” one doubts that even a visionary like him could have predicted the world we live and work in today in terms of political, economic, social, technological and environmental changes.

Things seem to be accelerating at an incredible pace with the only constant in many working environments, being change itself, and there is reasonable cause to argue many organisations are change-weary. Managing change, on an individual, team, or organisational level is challenging, and not without conflicting opinions, concerned stakeholders, predictable naysayers as well as the change champions, optimistic embracers and early adopters.
Speaker: Nick Girling, Managing Director of Nick Girling Associates Ltd

Nick spends his time working closely in collaboration with clients to enhance their sales, leadership and management functions. This involves consulting, designing and delivering development programmes for leaders, managers and supervisors at all levels across the globe.
Often working with organisations to support team integration post-spin-off or M&A, Nicks’ leadership background means what you see is what you get. He truly believes in partnership and collaboration. He is a credible and challenging Boardroom Coach focusing on team synergy and trust to enable strategy implementation. Before forming Nick Girling Associates (NGA) in 2012, he was with Krauthammer International Training and Coaching for 10 years, the last four as UK Country Manager. Prior to that, he spent 20 years in commercial and sales leadership roles.
The webinar is kindly hosted by CIM Yorkshire and will last approximately 40 minutes with a Q&A session after the presentation.

If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider.

UNCANNED
2020-09-23 09:00 - 16:00 | Virtual Conference, - Join online to enjoy a lively agenda of motivational key notes and practical seminars, designed to help you boost productivtiy across your organisation by developing a thriving, engaged workforce.
NOW ONLINE – Uncanned – 23 September 2020
UNCANNED is a one day, online-only conference designed for ambitious marketing professionals looking to be the marketing leaders of the future.
With an incredible line-up of industry-leading speakers, we’re giving you, the leaders of tomorrow, exclusive access to the experiences and expertise of the big brand marketers of today.
Across six key topics, you’ll learn from real experience through a series of talks. There will also be an opportunity to engage with the experts themselves with live online Q&A sessions after each segment.
UNCANNED is for anyone who is looking to develop their skills and career in marketing. Regardless of your current level and experience, this event is for you if you are interested in any of the topics covered.
You can register for UNCANNED 2020 free here
Check out all the great speakers, and brands they have lined up here.

Developing an Employer Brand - Thursday 1 October
2020-10-01 09:30 - 16:30 | nesma Online, United Kingdom
Following on from his successful speaker’s slot at this year’s virtual People Power Conference, join Paul Hitchens for his 1 day workshop…
Maintaining an employer brand will help retain the best people and increase motivation and engagement in your organisation.
Course Overview
A strong employer brand is a primary factor in attracting the highest calibre of talent to your organisation. Maintaining your ‘employer brand promise’ will help you retain the best people and increase the motivation and engagement levels across your organisation. This course provides you with the insights to develop a differentiated employer brand and the strategies to communicate it internally and externally.
How will you benefit?
You will gain a clear knowledge of the benefit a strong employer brand provides to a growing organisation. You will take away strategies to differentiate your corporate brand as an attractive place to work. You will feel confident about communicating your employer brand both internally and outside of your organisation.
Your enterprise will benefit from attracting and retaining the best talent. An effective ‘employer brand strategy’ will help to lower recruitment expenditure, staff turnover and increase employee engagement to fulfil your organisation’s vision and values.
Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap, you are trying to plug we can design a course just for you and your team.

Crisis Communications
2020-10-22 13:00 - 14:00 | Online Webinar
Join CIM for another great webinar in the Webinar Express Series on Thursday 22 October 2020.
A crisis occurs when you least expect it. It can be natural or man-made and it can have a devastating impact on a company’s brand, its people and its profit. Often regarded as something that big corporate organisations should have, every business – no matter how large or small and regardless of what it does – should have a plan in place.

This webinar gives an overview of some of the simple things that can lead to a crisis if not handled effectively, presents a seven-step guide to help you prepare, and supports these with case studies.

Speaker: David Ing

David is Managing Director of Fabrick, an award-winning, full-service marketing and communications agency who have focused on construction, property, architecture, engineering and the built environment for the past 32 years.
The webinar is kindly hosted by the CIM Construction Industry Group and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

If you would like to register and attend the webinar please do so by clicking here.
Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11am on Thursday 22 October please let CIM know as soon as possible.

CIPR National Conference 2020
2020-11-10 10:30 - 2020-11-12 16:00 | Virtual Conference, - Join online to enjoy a lively agenda of motivational key notes and practical seminars, designed to help you boost productivtiy across your organisation by developing a thriving, engaged workforce.
NOW ONLINE – CIPR National Conference 2020 – 10 – 12 November 2020
The theme of this years 3-day conference is, post COVID – Communications Leadership in the New World with an emphasis on the skills and business considerations we need to have to adapt and thrive.
The CIPR National Conference is back for 2020 in a new and exciting virtual format. Join CIPR to discover the business issues we need to consider and the skills we need to have to adapt and thrive in this new world. The conference programme will be announced in the coming weeks but the speaker line-up is already looking impressive. Read on to see who CIPR have booked to join them so far.
AN EXPERIENTIAL EVENT
All zoomed out after lockdown? CIPR are hosting the National Conference on a clever new virtual platform that is powered by gaming tech and designed to deliver an experiential event. Walk around, open the doors to your breakouts and network with delegates, sponsors and speakers through video or text chat.
A FLEXIBLE PROGRAMME AND PASSES
The National Conference will be held over three days. Each day is themed, with three 90-minute sessions taking place throughout the day.
Tuesday 10 November
Theme: What is this new world?
Wednesday 11 November
Theme: People
Thursday 12 November
Theme: Business
You can purchase a weekly pass and take part in all three days, a day pass, or pay only for the sessions you want to attend.
The weekly pass will give you access to all sessions in the on-demand area so if something comes up so you can go back whenever you’re ready and catch up. Day and session passes give you access to live sessions and Q&As only.
DAILY CHAIRS

Chair for the New World day (Tuesday 10 Nov): Laurian Hubbard

SPEAKERS

Andy Ambler, Director of Professional Game Relations at The FA
Effie Kanyua, Hearst, Director of PR & Communications
Emma Mamo, Head of Workplace Wellbeing at Mind
Mandy Rutter, Consultant – Wellbeing, resilience and trauma psychologist
Rory Sutherland, Vice Chairman Ogilvy UK

CPD points – 5 points per session
