BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//nesma - ECPv6.15.19//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:nesma
X-ORIGINAL-URL:https://hyperlink-technology.com/nesma
X-WR-CALDESC:Events for nesma
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20180101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20180101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20190702T093000
DTEND;TZID=UTC:20190702T163000
DTSTAMP:20260409T050941
CREATED:20190430T125241Z
LAST-MODIFIED:20190430T125241Z
UID:7655-1562059800-1562085000@hyperlink-technology.com
SUMMARY:Google Search Engine Optimisation Training - Newcastle - 2 July
DESCRIPTION:This 1-day course will help you understand the mechanics and best practices of Search Engine Optimisation (SEO).\nSEO is a marketing discipline focused on growing your online visibility\, but it takes time and patience to master as the results are not instantly visible or immediately obvious. \nSearch Engine Optimisation (SEO) has evolved dramatically since the early 2000’s where stuffing keywords into a keyword tag\, or using white text on a white background\, was sufficient to help you rank in that all elusive ‘number 1’ spot. \nNow with ‘position 0’ being the most sought-after spot in the search engines\, come and learn the latest tips and tricks from expert practitioners and why the importance of the triumvirate of component parts – Technical\, Content and Links – need to be working collectively to ensure greater visibility for your desired topics and phrases. \nCourse content:\n\nWhat is SEO?\nHow do the search engines work?\nWhat should your SEO strategy include?\nCrafting a co-ordinated keyword strategy\nWriting content for the user and search engines\nAchieving technical SEO excellence\nDeveloping an exceptional outreach strategy and plan\nMonitoring and understanding impact and effectiveness\n\nWho should attend:\nAny marketer who is interested in increasing sales and revenue. \nLevel:\nThis is an intermediate course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/search_engine_optimisation-2-2-3/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/SEO.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190620T100000
DTEND;TZID=UTC:20190620T160000
DTSTAMP:20260409T050941
CREATED:20190211T153011Z
LAST-MODIFIED:20190211T153011Z
UID:5875-1561024800-1561046400@hyperlink-technology.com
SUMMARY:WordPress and SEO Training - Newcastle - 20 June
DESCRIPTION:WordPress and SEO Training at an Intermediate level\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nWordPress and SEO are a powerful combination. You can drive more traffic\, increase visibility and convert more visitors into customers. This course will show you the how and why.  You will learn the importance of keywords and keyword research as well as topics and semantic search theories. \nYou will also learn how to optimise the writing on your pages\, the content you create and specific elements of WordPress SEO that allow Google to understand what you do. And why you are the best website to present on page one of the organic (natural) search results. \nDuring the WordPress SEO training\, you will learn how to get the most out of the most popular WordPress SEO plugins such as Yoast and All In One SEO. Understand how these plugins can be used to optimise your content and search snippets for organic search. You’ll find out it’s so much more than just traffic light colours. \nCourse Content:\n\nWordPress and SEO\nThe latest SEO strategies\nKeyword Research\, topics and the audience’s search journey\nThe power of meta descriptions\nBacklinks and reasons for link building\nEffective 404 pages\nAn overview of Content Marketing and its partnership with SEO\nHow social media impacts SEO\nStrategies for increasing traffic\nSite-maps for SEO\nSite speed for SEO\nGoogle Analytics and the Search Console\n\nWho should attend:\nThis course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress and SEO in plain English with face-to-face training and have actionable takeaways that you can use immediately to get higher on Google search. No coding skills are required to get the most out of this course. \nLevel:\nThis is an intermediate level course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-and-seo-training-newcastle-20-june-2-2-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-SEO.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190620T100000
DTEND;TZID=UTC:20190620T160000
DTSTAMP:20260409T050941
CREATED:20190211T153011Z
LAST-MODIFIED:20190211T153011Z
UID:7648-1561024800-1561046400@hyperlink-technology.com
SUMMARY:WordPress and SEO Training - Newcastle - 20 June
DESCRIPTION:WordPress and SEO Training at an Intermediate level\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nWordPress and SEO are a powerful combination. You can drive more traffic\, increase visibility and convert more visitors into customers. This course will show you the how and why.  You will learn the importance of keywords and keyword research as well as topics and semantic search theories. \nYou will also learn how to optimise the writing on your pages\, the content you create and specific elements of WordPress SEO that allow Google to understand what you do. And why you are the best website to present on page one of the organic (natural) search results. \nDuring the WordPress SEO training\, you will learn how to get the most out of the most popular WordPress SEO plugins such as Yoast and All In One SEO. Understand how these plugins can be used to optimise your content and search snippets for organic search. You’ll find out it’s so much more than just traffic light colours. \nCourse Content:\n\nWordPress and SEO\nThe latest SEO strategies\nKeyword Research\, topics and the audience’s search journey\nThe power of meta descriptions\nBacklinks and reasons for link building\nEffective 404 pages\nAn overview of Content Marketing and its partnership with SEO\nHow social media impacts SEO\nStrategies for increasing traffic\nSite-maps for SEO\nSite speed for SEO\nGoogle Analytics and the Search Console\n\nWho should attend:\nThis course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress and SEO in plain English with face-to-face training and have actionable takeaways that you can use immediately to get higher on Google search. No coding skills are required to get the most out of this course. \nLevel:\nThis is an intermediate level course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-and-seo-training-newcastle-20-june-2-2-2-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-SEO.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190620T093000
DTEND;TZID=UTC:20190620T163000
DTSTAMP:20260409T050941
CREATED:20190430T124525Z
LAST-MODIFIED:20190430T124525Z
UID:7654-1561023000-1561048200@hyperlink-technology.com
SUMMARY:Google Analytics Training - Newcastle - 20 June
DESCRIPTION:Let us help you improve your digital strategy to meet your business goals.\nGoogle Analytics is a vast and fast-changing platform that it can be overwhelming at times\, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners. \n100% of previous delegates agree that they learned practical tips to use in their place of work. \nYou will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform\, which invariably is underutilised\, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation. \nCourse content:\n\nIntroduction to Google Analytics\nWhy use Analytics?\nLimitations of the data\nWhat are Metrics and Dimensions?\nFundamental Set up including – Filters and Segments\nMining the Data – looking at Audience\, Acquisition\, Behaviour and Conversion interfaces\nECommerce Tracking\, Event Tracking and Goal Setting\nInterpreting the Data\nCreating Custom Dashboards\nDay-to-Day Administration\n\nWho should attend:\nThe course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments\, more and more staff need to understand the data and how to utilise it. \nLevel:\nThis is an intermediate course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/google_analytics_training-2-3-3/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-Google-Analytics.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190620T093000
DTEND;TZID=UTC:20190620T163000
DTSTAMP:20260409T050941
CREATED:20190430T124525Z
LAST-MODIFIED:20190430T124525Z
UID:6138-1561023000-1561048200@hyperlink-technology.com
SUMMARY:Google Analytics Training - Newcastle - 20 June
DESCRIPTION:Let us help you improve your digital strategy to meet your business goals.\nGoogle Analytics is a vast and fast-changing platform that it can be overwhelming at times\, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners. \n100% of previous delegates agree that they learned practical tips to use in their place of work. \nYou will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform\, which invariably is underutilised\, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation. \nCourse content:\n\nIntroduction to Google Analytics\nWhy use Analytics?\nLimitations of the data\nWhat are Metrics and Dimensions?\nFundamental Set up including – Filters and Segments\nMining the Data – looking at Audience\, Acquisition\, Behaviour and Conversion interfaces\nECommerce Tracking\, Event Tracking and Goal Setting\nInterpreting the Data\nCreating Custom Dashboards\nDay-to-Day Administration\n\nWho should attend:\nThe course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments\, more and more staff need to understand the data and how to utilise it. \nLevel:\nThis is an intermediate course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/google_analytics_training-2-3/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-Google-Analytics.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190613T100000
DTEND;TZID=UTC:20190613T130000
DTSTAMP:20260409T050941
CREATED:20190516T134715Z
LAST-MODIFIED:20190516T134715Z
UID:6181-1560420000-1560430800@hyperlink-technology.com
SUMMARY:Transform your storytelling - Newcastle - 13 June - Half Day
DESCRIPTION:How can you tell a better story?\nStorytelling and narrative skills are critical to add greater impact to your strategic communications and public relations. \nCourse Objectives:\nThis practical-based storytelling workshop provides you with an easy-to-use toolkit to transform all your communications into powerful stories that will enthral your audience. \nCourse Content:\n\nHow to transform your strategies and stories\nHow to create BIG IDEAS for multi-channel stories\nUnderstand what narrative is – and what it isn’t – and how to use it for new insights for strategic thinking\nIdentify your Story Persona and how to tell your stories through that Persona\nTransform your next Thought Leadership\, strategy\, message\, news release or content using the fundamental 5 Story Plots\nIdentify the very heart of your emotional message and use it to connect\nDiscover how to ‘Story Listen’\n\nWhat you will learn:\n\nThat you may have been a ‘news storyteller’ rather than a storyteller\nTo stop using unnecessarily tedious\, tame or uninspiring communications whatever the occasion\nHow to unleash the great stories within you and around you\nTo listen first\, to ensure you discover the story\n\nHow you will benefit:\n\nYou will be a more confident storyteller and creator of compelling corporate narrative\nAble to identify and use key storytelling strategies and tools\nYour communications will have more impact\, engagement and memorability\nYou can influence and change behaviours by identifying the underlying scripts people are using in the telling of their story by providing more powerful alternatives\nYou will have many more stories to tell\n\nWho should attend:\n\nYou may have strong news or report writing skills but are you an outstanding storyteller?\nYou need to achieve impact or looking for that BIG idea that works across multiple channels\nYou want to influence others to stop using the underlying scripts they are using\n\nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/transform-your-storytelling-newcastle-june/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/Story-3.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190613T100000
DTEND;TZID=UTC:20190613T130000
DTSTAMP:20260409T050941
CREATED:20190516T134715Z
LAST-MODIFIED:20190516T134715Z
UID:7660-1560420000-1560430800@hyperlink-technology.com
SUMMARY:Transform your storytelling - Newcastle - 13 June - Half Day
DESCRIPTION:How can you tell a better story?\nStorytelling and narrative skills are critical to add greater impact to your strategic communications and public relations. \nCourse Objectives:\nThis practical-based storytelling workshop provides you with an easy-to-use toolkit to transform all your communications into powerful stories that will enthral your audience. \nCourse Content:\n\nHow to transform your strategies and stories\nHow to create BIG IDEAS for multi-channel stories\nUnderstand what narrative is – and what it isn’t – and how to use it for new insights for strategic thinking\nIdentify your Story Persona and how to tell your stories through that Persona\nTransform your next Thought Leadership\, strategy\, message\, news release or content using the fundamental 5 Story Plots\nIdentify the very heart of your emotional message and use it to connect\nDiscover how to ‘Story Listen’\n\nWhat you will learn:\n\nThat you may have been a ‘news storyteller’ rather than a storyteller\nTo stop using unnecessarily tedious\, tame or uninspiring communications whatever the occasion\nHow to unleash the great stories within you and around you\nTo listen first\, to ensure you discover the story\n\nHow you will benefit:\n\nYou will be a more confident storyteller and creator of compelling corporate narrative\nAble to identify and use key storytelling strategies and tools\nYour communications will have more impact\, engagement and memorability\nYou can influence and change behaviours by identifying the underlying scripts people are using in the telling of their story by providing more powerful alternatives\nYou will have many more stories to tell\n\nWho should attend:\n\nYou may have strong news or report writing skills but are you an outstanding storyteller?\nYou need to achieve impact or looking for that BIG idea that works across multiple channels\nYou want to influence others to stop using the underlying scripts they are using\n\nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/transform-your-storytelling-newcastle-june-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/Story-3.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190612
DTEND;VALUE=DATE:20190613
DTSTAMP:20260409T050941
CREATED:20190401T101632Z
LAST-MODIFIED:20190401T101632Z
UID:7652-1560297600-1560383999@hyperlink-technology.com
SUMMARY:People Power 2019 - 12 June
DESCRIPTION:People Power – 12 June 2019 – Newcastle Business School\, Northumbria University\nThis 1-day event will bring together senior decision-makers who are dedicated to creating and developing a workplace where people thrive and business succeeds. \nIt will be a lively and interactive day jam-packed full of challenging and provoking keynote sessions\, seminars\, practical workshops\, live demonstrations\, 1-2-1 advice and coaching sessions. \nPeople Power 2019 will focus on 5 key themes; \n\nDigitalisation & Technology\nLeadership & Management\nApprenticeships & Workforce Development Strategy\nHealth & Wellbeing\nMarketing and Communication\n\nThe Marketing and Communications theme includes the following sessions from engaging experts. \n\nEmployer branding:  are you an employer of choice\nManaging change through effective internal communications\nWho is managing your social media?\nRecruiting in line with your corporate values\nWhat’s your company’s story and who do you tell it to first\n\nnesma is a theme sponsor of the People Power 2019 event\, not only because we are a strong believer that employees are a key asset that enable you to distinguish yourself from the competition. But we also know some fantastic speakers who we want to introduce you to so you can unlock this potential. \nAs a theme sponsor\, we can offer you access to a 20% discount on your tickets for the People Power event. You will need to register online here: https://projectsstudio.eventsair.com/people-power-2019/ppne-visitor and enter the discount code: NESMA20.  \nFind out more from their website here.
URL:https://hyperlink-technology.com/nesma/event/people-power-2019-2/
LOCATION:Newcastle Business School\, Northumbria University\, City Campus East\, Northumbria University\, Newcastle Upon Tyne\, Tyne & Wear\, NE1 8ST\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/04/PP-web-19.png
ORGANIZER;CN="The Projects Studio":MAILTO:hello@projects-studio.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190612
DTEND;VALUE=DATE:20190613
DTSTAMP:20260409T050941
CREATED:20190401T101632Z
LAST-MODIFIED:20190401T101632Z
UID:6083-1560297600-1560383999@hyperlink-technology.com
SUMMARY:People Power 2019 - 12 June
DESCRIPTION:People Power – 12 June 2019 – Newcastle Business School\, Northumbria University\nThis 1-day event will bring together senior decision-makers who are dedicated to creating and developing a workplace where people thrive and business succeeds. \nIt will be a lively and interactive day jam-packed full of challenging and provoking keynote sessions\, seminars\, practical workshops\, live demonstrations\, 1-2-1 advice and coaching sessions. \nPeople Power 2019 will focus on 5 key themes; \n\nDigitalisation & Technology\nLeadership & Management\nApprenticeships & Workforce Development Strategy\nHealth & Wellbeing\nMarketing and Communication\n\nThe Marketing and Communications theme includes the following sessions from engaging experts. \n\nEmployer branding:  are you an employer of choice\nManaging change through effective internal communications\nWho is managing your social media?\nRecruiting in line with your corporate values\nWhat’s your company’s story and who do you tell it to first\n\nnesma is a theme sponsor of the People Power 2019 event\, not only because we are a strong believer that employees are a key asset that enable you to distinguish yourself from the competition. But we also know some fantastic speakers who we want to introduce you to so you can unlock this potential. \nAs a theme sponsor\, we can offer you access to a 20% discount on your tickets for the People Power event. You will need to register online here: https://projectsstudio.eventsair.com/people-power-2019/ppne-visitor and enter the discount code: NESMA20.  \nFind out more from their website here.
URL:https://hyperlink-technology.com/nesma/event/people-power-2019/
LOCATION:Newcastle Business School\, Northumbria University\, City Campus East\, Northumbria University\, Newcastle Upon Tyne\, Tyne & Wear\, NE1 8ST\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/04/PP-web-19.png
ORGANIZER;CN="The Projects Studio":MAILTO:hello@projects-studio.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190611T100000
DTEND;TZID=UTC:20190611T160000
DTSTAMP:20260409T050941
CREATED:20190211T152646Z
LAST-MODIFIED:20190211T152646Z
UID:5871-1560247200-1560268800@hyperlink-technology.com
SUMMARY:WordPress for Beginners - Newcastle - 11 June
DESCRIPTION:WordPress Training for Beginners\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nIf you are just starting out with WordPress and websites or want to get started on a new project then this course is for you. \nCourse Content:\n\nFind out why WordPress powers over 30% of the web\nSetting up WordPress\nGetting to know the WordPress dashboard\nThe difference between posts and pages\nWhat are Themes and how to choose one for your project\nWhat are Plugins and what can they do for you\nWordPress and security\nDesigning your website\nSetting up navigation\, menus and a website structure\nUnderstanding hosting and setting up WordPress locally on your laptop\nOptimising content and images for a fast website\nBacking up your WordPress website\n\nWho should attend:\nIf you are fed up with spending hours trying to find a solution online. This course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress in plain English with face-to-face training and have actionable takeaways that you can use immediately. You want to learn how to create a WordPress website and fast-track your WordPress knowledge. You can learn how to address any issues you have with your current WordPress website. No coding skills are required. \nLevel:\nThis is a beginners course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-for-beginners-newcastle-11-june-2-2-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-Training.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190611T100000
DTEND;TZID=UTC:20190611T160000
DTSTAMP:20260409T050941
CREATED:20190211T152646Z
LAST-MODIFIED:20190211T152646Z
UID:7646-1560247200-1560268800@hyperlink-technology.com
SUMMARY:WordPress for Beginners - Newcastle - 11 June
DESCRIPTION:WordPress Training for Beginners\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nIf you are just starting out with WordPress and websites or want to get started on a new project then this course is for you. \nCourse Content:\n\nFind out why WordPress powers over 30% of the web\nSetting up WordPress\nGetting to know the WordPress dashboard\nThe difference between posts and pages\nWhat are Themes and how to choose one for your project\nWhat are Plugins and what can they do for you\nWordPress and security\nDesigning your website\nSetting up navigation\, menus and a website structure\nUnderstanding hosting and setting up WordPress locally on your laptop\nOptimising content and images for a fast website\nBacking up your WordPress website\n\nWho should attend:\nIf you are fed up with spending hours trying to find a solution online. This course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress in plain English with face-to-face training and have actionable takeaways that you can use immediately. You want to learn how to create a WordPress website and fast-track your WordPress knowledge. You can learn how to address any issues you have with your current WordPress website. No coding skills are required. \nLevel:\nThis is a beginners course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-for-beginners-newcastle-11-june-2-2-2-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-Training.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190604T173000
DTEND;TZID=UTC:20190604T200000
DTSTAMP:20260409T050941
CREATED:20190509T185353Z
LAST-MODIFIED:20190509T185353Z
UID:6158-1559669400-1559678400@hyperlink-technology.com
SUMMARY:nesma Social - Carlisle – 4 June
DESCRIPTION:Let’s get together! \nTo connect\, learn and share and enjoy this marketing social in Carlisle.\nStepping into a crowded room\, especially one filled with people you don’t know\, can be a bit scary. Except at this event\, we are all friends! We have things in common. We are passionate about delivering exceptional marketing and communications and we are past\, current or prospective students with nesma. \nYou may have studied or aspire to study a CIM\, CIPR or DMI qualification or have been on one of our short courses or would like to know more about them. \nAll you need to do is bring a smile to have fun and get the conversations started! \n 
URL:https://hyperlink-technology.com/nesma/event/marketing-social-carlisle-june-2/
LOCATION:The Guild Carlisle\, 5 Abbey Street\, Carlisle\, Cumbria\, CA3 8TX\, United Kingdom
CATEGORIES:Cumbria,Key Events (Tribe),Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/05/nesma-SOCIAL.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190604T173000
DTEND;TZID=UTC:20190604T200000
DTSTAMP:20260409T050941
CREATED:20190509T185353Z
LAST-MODIFIED:20190509T185353Z
UID:7659-1559669400-1559678400@hyperlink-technology.com
SUMMARY:nesma Social - Carlisle – 4 June
DESCRIPTION:Let’s get together! \nTo connect\, learn and share and enjoy this marketing social in Carlisle.\nStepping into a crowded room\, especially one filled with people you don’t know\, can be a bit scary. Except at this event\, we are all friends! We have things in common. We are passionate about delivering exceptional marketing and communications and we are past\, current or prospective students with nesma. \nYou may have studied or aspire to study a CIM\, CIPR or DMI qualification or have been on one of our short courses or would like to know more about them. \nAll you need to do is bring a smile to have fun and get the conversations started! \n 
URL:https://hyperlink-technology.com/nesma/event/marketing-social-carlisle-june-2-2/
LOCATION:The Guild Carlisle\, 5 Abbey Street\, Carlisle\, Cumbria\, CA3 8TX\, United Kingdom
CATEGORIES:Cumbria,Key Events (Tribe),Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/05/nesma-SOCIAL.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190604T093000
DTEND;TZID=UTC:20190604T163000
DTSTAMP:20260409T050941
CREATED:20181219T130232Z
LAST-MODIFIED:20181219T130232Z
UID:7638-1559640600-1559665800@hyperlink-technology.com
SUMMARY:Advanced Social Media Marketing - 4 June
DESCRIPTION:Connect\, engage and interact with your target audience.\nAdvanced Social Media is right for you if you know the basics but want to go deeper on Twitter\, Facebook\, Linkedin and YouTube. Learn how to use the paid features\, advertising tools\, target the right audiences and read your analytics correctly. \nFor each platform\, you will learn:\n\nhow to integrate Social Media into your marketing campaigns\nhow to select the right social media tools for your goals\nhow to use promoted posts\, accounts and content\nhow to find your target audience\nhow to place and manage adverts\nhow to use the analytics tools and measure campaigns\nhow to use the audience building tools\nhow to use online tools to manage multiple social media accounts\nhow to manage customer data in view of GDPR\n\nWe will also review Pinterest\, Instagram\, Google +\, Vimeo\, Slideshare and decide which are the best for your business. \nThis day counts towards CPD\nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.
URL:https://hyperlink-technology.com/nesma/event/advanced-social-media-marketing-2-2-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2017/10/nesma-Courses-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190211
DTEND;VALUE=DATE:20190213
DTSTAMP:20260409T050941
CREATED:20181011T123630Z
LAST-MODIFIED:20181011T123630Z
UID:5505-1549843200-1550015999@hyperlink-technology.com
SUMMARY:CIM Training - Brand - Masterclass
DESCRIPTION:This branding masterclass is an inspirational and creative course to help delegates plan\, build and implement a compelling brand from brief to creation and implementation. We’ll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand. \n\nWho should attend?\nThis masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives\, marketing managers\, marketing directors\, business owners\, graphic designers and design managers from start-ups to established enterprises. \n\n\nLearning outcomes\nPart one: Brand importance \n\nWhat is a brand?\nWhy do I need a brand?\nBrand value.\n\nPart two: Brand creation \n\nBrand focus.\nBrand strategy.\nBrand culture.\n\nPart three: Brand implementation \n\nBrand design.\nBrand identity.\nBrand experience.\n\nPart four: Brand sustainability \n\nEmployer Branding.\nBrand standards.\nBrand protection.\nBrand delivery.\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-brand-masterclass/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190211
DTEND;VALUE=DATE:20190213
DTSTAMP:20260409T050941
CREATED:20181011T123630Z
LAST-MODIFIED:20181011T123630Z
UID:7624-1549843200-1550015999@hyperlink-technology.com
SUMMARY:CIM Training - Brand - Masterclass
DESCRIPTION:This branding masterclass is an inspirational and creative course to help delegates plan\, build and implement a compelling brand from brief to creation and implementation. We’ll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand. \n\nWho should attend?\nThis masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives\, marketing managers\, marketing directors\, business owners\, graphic designers and design managers from start-ups to established enterprises. \n\n\nLearning outcomes\nPart one: Brand importance \n\nWhat is a brand?\nWhy do I need a brand?\nBrand value.\n\nPart two: Brand creation \n\nBrand focus.\nBrand strategy.\nBrand culture.\n\nPart three: Brand implementation \n\nBrand design.\nBrand identity.\nBrand experience.\n\nPart four: Brand sustainability \n\nEmployer Branding.\nBrand standards.\nBrand protection.\nBrand delivery.\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-brand-masterclass-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190516T100000
DTEND;TZID=UTC:20190516T160000
DTSTAMP:20260409T050941
CREATED:20190211T152837Z
LAST-MODIFIED:20190211T152837Z
UID:7647-1558000800-1558022400@hyperlink-technology.com
SUMMARY:WordPress and SEO Training - Newcastle - 16 May
DESCRIPTION:WordPress and SEO Training at an Intermediate level\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nWordPress and SEO are a powerful combination. You can drive more traffic\, increase visibility and convert more visitors into customers. This course will show you the how and why.  You will learn the importance of keywords and keyword research as well as topics and semantic search theories. \nYou will also learn how to optimise the writing on your pages\, the content you create and specific elements of WordPress SEO that allow Google to understand what you do. And why you are the best website to present on page one of the organic (natural) search results. \nDuring the WordPress SEO training\, you will learn how to get the most out of the most popular WordPress SEO plugins such as Yoast and All In One SEO. Understand how these plugins can be used to optimise your content and search snippets for organic search. You’ll find out it’s so much more than just traffic light colours. \nCourse Content:\n\nWordPress and SEO\nThe latest SEO strategies\nKeyword Research\, topics and the audience’s search journey\nThe power of meta descriptions\nBacklinks and reasons for link building\nEffective 404 pages\nAn overview of Content Marketing and its partnership with SEO\nHow social media impacts SEO\nStrategies for increasing traffic\nSite-maps for SEO\nSite speed for SEO\nGoogle Analytics and the Search Console\n\nWho should attend:\nThis course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress and SEO in plain English with face-to-face training and have actionable takeaways that you can use immediately to get higher on Google search. No coding skills are required to get the most out of this course. \nLevel:\nThis is an intermediate level course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-and-seo-training-newcastle-16-may-2-2-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-SEO.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190516T100000
DTEND;TZID=UTC:20190516T160000
DTSTAMP:20260409T050941
CREATED:20190211T152837Z
LAST-MODIFIED:20190211T152837Z
UID:5873-1558000800-1558022400@hyperlink-technology.com
SUMMARY:WordPress and SEO Training - Newcastle - 16 May
DESCRIPTION:WordPress and SEO Training at an Intermediate level\nWordPress is the most popular web publishing platform today\, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community\, ensuring that it is evolving day by day to improve its user-friendly interface and features. \nEverything we do is designed\, whether we’re producing a magazine\, a website\, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski \nCourse Objectives:\nWordPress and SEO are a powerful combination. You can drive more traffic\, increase visibility and convert more visitors into customers. This course will show you the how and why.  You will learn the importance of keywords and keyword research as well as topics and semantic search theories. \nYou will also learn how to optimise the writing on your pages\, the content you create and specific elements of WordPress SEO that allow Google to understand what you do. And why you are the best website to present on page one of the organic (natural) search results. \nDuring the WordPress SEO training\, you will learn how to get the most out of the most popular WordPress SEO plugins such as Yoast and All In One SEO. Understand how these plugins can be used to optimise your content and search snippets for organic search. You’ll find out it’s so much more than just traffic light colours. \nCourse Content:\n\nWordPress and SEO\nThe latest SEO strategies\nKeyword Research\, topics and the audience’s search journey\nThe power of meta descriptions\nBacklinks and reasons for link building\nEffective 404 pages\nAn overview of Content Marketing and its partnership with SEO\nHow social media impacts SEO\nStrategies for increasing traffic\nSite-maps for SEO\nSite speed for SEO\nGoogle Analytics and the Search Console\n\nWho should attend:\nThis course is perfect for Graphic Designers\, Marketers\, Website Owners\, Freelancers\, Content Creators\, Entrepreneurs\, Academics\, Universities and Business Marketing Teams. You want to understand WordPress and SEO in plain English with face-to-face training and have actionable takeaways that you can use immediately to get higher on Google search. No coding skills are required to get the most out of this course. \nLevel:\nThis is an intermediate level course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/wordpress-and-seo-training-newcastle-16-may-2-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/WordPress-SEO.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190515T173000
DTEND;TZID=UTC:20190515T200000
DTSTAMP:20260409T050941
CREATED:20190317T213947Z
LAST-MODIFIED:20190317T213947Z
UID:6041-1557941400-1557950400@hyperlink-technology.com
SUMMARY:CIM meet with drinks event - 15 May
DESCRIPTION:nesma is sponsoring the next CIM Meet with drinks which will be held at Banyan Bar on May 15\, 2019\, from 5.30 pm.\nIt’s open to all and is an opportunity for marketers to get together\, discuss ideas\, meet new people and create new connections in a relaxed social setting. Please note\, there is no speaker\, sales pitches or presentation at this event\, it is what it says on the tin. \nRegistration is from 17:30\, the event starts at 18:00 and finishes at 20:00. If you are non-EU resident please call the Regional Events team to make your booking.\n\n\nPlease book online for this event. If you cannot do so\, please contact the Regional Events team on +44 (0)1628 427340 or cim.events@cim.co.uk. \nCPD category: Personal/soft skills\nDuration: 1 hour
URL:https://hyperlink-technology.com/nesma/event/cim-meet-with-drinks-event/
LOCATION:Banyan Bar\, 3 Monument Mall\, Newcastle upon Tyne\, Tyne & Wear\, NE1 7AL\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/07/Carlise-Meet.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190515T173000
DTEND;TZID=UTC:20190515T200000
DTSTAMP:20260409T050941
CREATED:20190317T213947Z
LAST-MODIFIED:20190317T213947Z
UID:7651-1557941400-1557950400@hyperlink-technology.com
SUMMARY:CIM meet with drinks event - 15 May
DESCRIPTION:nesma is sponsoring the next CIM Meet with drinks which will be held at Banyan Bar on May 15\, 2019\, from 5.30 pm.\nIt’s open to all and is an opportunity for marketers to get together\, discuss ideas\, meet new people and create new connections in a relaxed social setting. Please note\, there is no speaker\, sales pitches or presentation at this event\, it is what it says on the tin. \nRegistration is from 17:30\, the event starts at 18:00 and finishes at 20:00. If you are non-EU resident please call the Regional Events team to make your booking.\n\n\nPlease book online for this event. If you cannot do so\, please contact the Regional Events team on +44 (0)1628 427340 or cim.events@cim.co.uk. \nCPD category: Personal/soft skills\nDuration: 1 hour
URL:https://hyperlink-technology.com/nesma/event/cim-meet-with-drinks-event-3/
LOCATION:Banyan Bar\, 3 Monument Mall\, Newcastle upon Tyne\, Tyne & Wear\, NE1 7AL\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/07/Carlise-Meet.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190509T090000
DTEND;TZID=UTC:20190509T123000
DTSTAMP:20260409T050941
CREATED:20181219T130602Z
LAST-MODIFIED:20181219T130602Z
UID:7640-1557392400-1557405000@hyperlink-technology.com
SUMMARY:LinkedIn for Sales & Marketing - Newcastle - 9 May
DESCRIPTION:LinkedIn for Sales & Marketing is a 1/2 day course that will help you master LinkedIn to reach and connect with your business or commercial customers more effectively. \nWith over 500 million users\, LinkedIn has become the ‘go to’ platform for business professionals all over the world. \nLinkedIn can definitely help you do more business – it’s a powerful platform but many business owners do not fully understand how to use LinkedIn to their best advantage. \nThis course is perfect for someone who already uses social media for fun but now wants to use it to market their business or services. You may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. Social Media works best when integrated with your overall marketing plans and you will learn how and where to integrate it for the greatest impact. \n\nOn this half-day workshop you will learn:\n\nthe correct way to set up your LinkedIn Personal and Company accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nthe pros and cons of LinkedIn advertising\nhow to use LinkedIn for prospecting to identify and connect with target customers\nhow to build a referral network for leads and sales\n\n\nThis half-day workshop is designed for sales or marketing your organisation to businesses and will give you the knowledge\, confidence and skills necessary to make the right impression. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com.
URL:https://hyperlink-technology.com/nesma/event/linkedin-for-sales-marketing-newcastle-2-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/Linkedin-.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190508T093000
DTEND;TZID=UTC:20190508T163000
DTSTAMP:20260409T050941
CREATED:20181219T125851Z
LAST-MODIFIED:20181219T125851Z
UID:7637-1557307800-1557333000@hyperlink-technology.com
SUMMARY:Email & MailChimp - Newcastle - 8 May
DESCRIPTION:Email marketing is an important part of any marketing strategy.\nIt’s a cost-effective way to promote your products and communicate with your customers to reach your business goals. \nThis email marketing & MailChimp will help you master the essentials of email marketing\, list building\, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections\, that they will want to receive. \nFor Email Marketing you will learn:\n\nhow to collect contact data ethically\nhow to compile mailing lists and segment contacts into target groups\nhow and where to store contact data\nhow to select the right type of campaign\nhow to generate a content plan for your campaigns\nhow email marketing integrates with other marketing activities\n\nFor MailChimp you will learn:\n\nhow to set up your accounts correctly\nhow to set up your lists and sign up forms\nhow to brand templates for your campaigns\nhow to schedule and send out your campaigns\nhow to analyse the reports\nhow to set up Autoresponders\nhow to manage customers data in view of GDPR\n\nThis full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time. \nA testimonial from the last session:\n“Thank you to nesma and my tutor for an excellent\, informative day of learning about email marketing and Mailchimp. It was well-paced and structured very well\, packing in a lot more content than I would often expect from a one-day workshop. Our tutor made the effort to ensure the workshop was relevant to each attendee’s industry and role\, and to link this with practical applications in line with their marketing strategy. It was good to get together with marketers from different sectors to share ideas\, a great way to help us all think outside the box. At the end of the day\, I was full of inspiration for my email marketing strategy!” \nEleanor McIntosh\, Marketing Executive\, North East\nEmail Marketing and Mailchimp \nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.
URL:https://hyperlink-technology.com/nesma/event/introduction-email-marketing-mailchimp-may-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-NEW-mailchimp.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190508T093000
DTEND;TZID=UTC:20190508T163000
DTSTAMP:20260409T050941
CREATED:20181219T125851Z
LAST-MODIFIED:20181219T125851Z
UID:5741-1557307800-1557333000@hyperlink-technology.com
SUMMARY:Email & MailChimp - Newcastle - 8 May
DESCRIPTION:Email marketing is an important part of any marketing strategy.\nIt’s a cost-effective way to promote your products and communicate with your customers to reach your business goals. \nThis email marketing & MailChimp will help you master the essentials of email marketing\, list building\, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections\, that they will want to receive. \nFor Email Marketing you will learn:\n\nhow to collect contact data ethically\nhow to compile mailing lists and segment contacts into target groups\nhow and where to store contact data\nhow to select the right type of campaign\nhow to generate a content plan for your campaigns\nhow email marketing integrates with other marketing activities\n\nFor MailChimp you will learn:\n\nhow to set up your accounts correctly\nhow to set up your lists and sign up forms\nhow to brand templates for your campaigns\nhow to schedule and send out your campaigns\nhow to analyse the reports\nhow to set up Autoresponders\nhow to manage customers data in view of GDPR\n\nThis full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time. \nA testimonial from the last session:\n“Thank you to nesma and my tutor for an excellent\, informative day of learning about email marketing and Mailchimp. It was well-paced and structured very well\, packing in a lot more content than I would often expect from a one-day workshop. Our tutor made the effort to ensure the workshop was relevant to each attendee’s industry and role\, and to link this with practical applications in line with their marketing strategy. It was good to get together with marketers from different sectors to share ideas\, a great way to help us all think outside the box. At the end of the day\, I was full of inspiration for my email marketing strategy!” \nEleanor McIntosh\, Marketing Executive\, North East\nEmail Marketing and Mailchimp \nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.
URL:https://hyperlink-technology.com/nesma/event/introduction-email-marketing-mailchimp-may/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/03/nesma-NEW-mailchimp.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190507
DTEND;VALUE=DATE:20190509
DTSTAMP:20260409T050941
CREATED:20181011T124910Z
LAST-MODIFIED:20181011T124910Z
UID:5513-1557187200-1557359999@hyperlink-technology.com
SUMMARY:CIM Training - Digital Marketing - Masterclass
DESCRIPTION:This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy\, the course allows delegates to develop digital marketing strategies\, manage and implement campaigns and analyse results. Heavily focused on the analysis of results throughout\, the course will show how to build effective plans and judge return on investment. \nWho should attend?\n\n\nAttendees should have a solid knowledge of digital marketing\, its key channels and experience of implementing these techniques. This is an excellent follow-up course for anyone who has completed the three-day Digital Marketing course. \n\n\nLearning outcomes\n\nDigital marketing in perspective – challenges\, trends and changes.\nAdvanced channel techniques – SEO\, social media\, e-mail\, display.\nIn-depth analytics – analysis\, funnels\, reporting and ROI.\nDigital marketing strategy – situational analysis\, objectives and KPIs\, strategy models and implementation.\n\n\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-digital-marketing-masterclass/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190507
DTEND;VALUE=DATE:20190509
DTSTAMP:20260409T050941
CREATED:20181011T124910Z
LAST-MODIFIED:20181011T124910Z
UID:7626-1557187200-1557359999@hyperlink-technology.com
SUMMARY:CIM Training - Digital Marketing - Masterclass
DESCRIPTION:This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy\, the course allows delegates to develop digital marketing strategies\, manage and implement campaigns and analyse results. Heavily focused on the analysis of results throughout\, the course will show how to build effective plans and judge return on investment. \nWho should attend?\n\n\nAttendees should have a solid knowledge of digital marketing\, its key channels and experience of implementing these techniques. This is an excellent follow-up course for anyone who has completed the three-day Digital Marketing course. \n\n\nLearning outcomes\n\nDigital marketing in perspective – challenges\, trends and changes.\nAdvanced channel techniques – SEO\, social media\, e-mail\, display.\nIn-depth analytics – analysis\, funnels\, reporting and ROI.\nDigital marketing strategy – situational analysis\, objectives and KPIs\, strategy models and implementation.\n\n\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-digital-marketing-masterclass-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190502T090000
DTEND;TZID=UTC:20190502T170000
DTSTAMP:20260409T050941
CREATED:20190211T145409Z
LAST-MODIFIED:20190211T145409Z
UID:7644-1556787600-1556816400@hyperlink-technology.com
SUMMARY:North East Expo - Spring 2019 - 2 May
DESCRIPTION:The North East Expo is the ultimate event for small and medium-sized businesses across the region. \nBooking a ticket to attend means – \n\nThe event is FREE to attend as a delegate\nThe chance to meet and network with over 200 Exhibitors at the event\nConnect with over 1000 delegates by using the event app\nInteract with the exhibitors on the interactive floor plan\nAttend any of the 30+ seminars completely FREE\nPre-arrange appointments with any exhibitor or other delegates prior to event day\nDevelop relationships and synergies with other businesses from around the region\nBuild a supplier network\nAnd lastly\, meet friends\, make some new acquaintances\n\nThere’s free parking\, easy transport links\, and on-site cash catering so you can make a day of it. \nIt doesn’t matter what part of the business community or industry sector\, we welcome business owners\, managers and team members from all categories of business This is your chance to meet great people and boost your profile whatever your background. \nWe make sure that we get the very latest ideas\, products\, services and solutions from the most influential people. You’ll enjoy the best comprehensive learning\, presenting and development programmes in the region.
URL:https://hyperlink-technology.com/nesma/event/north-east-expo-spring-2019-2/
LOCATION:Kingston Park Stadium\, Brunton Road\, Kenton Bank Foot\, Newcastle upon Tyne\, NE13 8AF\, United Kingdom
CATEGORIES:North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2017/09/Expo-Autumn-2017.png
ORGANIZER;CN="Freshstart Events":MAILTO:connect@freshstartevents.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190502T090000
DTEND;TZID=UTC:20190502T170000
DTSTAMP:20260409T050941
CREATED:20190211T145409Z
LAST-MODIFIED:20190211T145409Z
UID:3950-1556787600-1556816400@hyperlink-technology.com
SUMMARY:North East Expo - Spring 2019 - 2 May
DESCRIPTION:The North East Expo is the ultimate event for small and medium-sized businesses across the region. \nBooking a ticket to attend means – \n\nThe event is FREE to attend as a delegate\nThe chance to meet and network with over 200 Exhibitors at the event\nConnect with over 1000 delegates by using the event app\nInteract with the exhibitors on the interactive floor plan\nAttend any of the 30+ seminars completely FREE\nPre-arrange appointments with any exhibitor or other delegates prior to event day\nDevelop relationships and synergies with other businesses from around the region\nBuild a supplier network\nAnd lastly\, meet friends\, make some new acquaintances\n\nThere’s free parking\, easy transport links\, and on-site cash catering so you can make a day of it. \nIt doesn’t matter what part of the business community or industry sector\, we welcome business owners\, managers and team members from all categories of business This is your chance to meet great people and boost your profile whatever your background. \nWe make sure that we get the very latest ideas\, products\, services and solutions from the most influential people. You’ll enjoy the best comprehensive learning\, presenting and development programmes in the region.
URL:https://hyperlink-technology.com/nesma/event/north-east-expo-spring-2019/
LOCATION:Kingston Park Stadium\, Brunton Road\, Kenton Bank Foot\, Newcastle upon Tyne\, NE13 8AF\, United Kingdom
CATEGORIES:North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2017/09/Expo-Autumn-2017.png
ORGANIZER;CN="Freshstart Events":MAILTO:connect@freshstartevents.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190501T093000
DTEND;TZID=UTC:20190501T163000
DTSTAMP:20260409T050941
CREATED:20181219T125336Z
LAST-MODIFIED:20181219T125336Z
UID:5737-1556703000-1556728200@hyperlink-technology.com
SUMMARY:Intro to Social Media - Newcastle - 1 May
DESCRIPTION:A 1-day course to take you through the fundamentals of social media marketing.\nThis full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging. \nYou may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. \nOur Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter\, Facebook\, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly\, how to use the platforms to make connections and how to generate appealing and appropriate content that works. \nFor each platform\, you will learn:\n\nthe correct way to set up your social media accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nhow to manage customer data in view of GDPR\n\nThis day counts towards CPD.\nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com \nRegister now!\n 
URL:https://hyperlink-technology.com/nesma/event/introduction-social-media-workshop-may/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/nesma-NEW-SIZE-SM-Test.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190501T093000
DTEND;TZID=UTC:20190501T163000
DTSTAMP:20260409T050941
CREATED:20181219T125336Z
LAST-MODIFIED:20181219T125336Z
UID:7635-1556703000-1556728200@hyperlink-technology.com
SUMMARY:Intro to Social Media - Newcastle - 1 May
DESCRIPTION:A 1-day course to take you through the fundamentals of social media marketing.\nThis full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging. \nYou may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. \nOur Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter\, Facebook\, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly\, how to use the platforms to make connections and how to generate appealing and appropriate content that works. \nFor each platform\, you will learn:\n\nthe correct way to set up your social media accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nhow to manage customer data in view of GDPR\n\nThis day counts towards CPD.\nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com \nRegister now!\n 
URL:https://hyperlink-technology.com/nesma/event/introduction-social-media-workshop-may-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/nesma-NEW-SIZE-SM-Test.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190116
DTEND;VALUE=DATE:20190118
DTSTAMP:20260409T050941
CREATED:20181011T121054Z
LAST-MODIFIED:20181011T121054Z
UID:5484-1547596800-1547769599@hyperlink-technology.com
SUMMARY:CIM Training - Effective Marketing Through Events -  Advanced
DESCRIPTION:With increasing opportunities for companies to take their organisations and brands into ‘live’ marketplaces\, there is a greater need for a strategic approach to planning and executing all aspects of events\, and to understand just what they can and can’t do. \n\nWho should attend?\nThis course is for marketers who are tasked with organising any activities in which their companies are ‘going live’. Whether these are internal meetings through to large-scale international events\, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme. \n\n\nLearning outcomes\n\nCreate a business case and strategy for using events.\nImprove the quality and reduce the cost of event organising.\nLearn about new areas of meeting design and event technology.\nUnderstand legal issues affecting events.\nDevelop techniques for internal management.\nIncrease delegate attendance.\nUnderstand and use event technology.\nNegotiate contracts.\nDeliver memorable events.\nExplore new methodologies for evaluating events effectively.\n\n\nThe Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs. \nIf you need any help deciding which course is best for you or your team\, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com. \nAll courses can be booked directly on the CIM website HERE.
URL:https://hyperlink-technology.com/nesma/event/cim-training-effective-marketing-through-events-advanced/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/10/New-CIM-courses.png
ORGANIZER;CN="CIM Training":MAILTO:training@cim.co.uk
END:VEVENT
END:VCALENDAR