NEW CIM Level 7 Marketing Leadership Programme starting in July
2017-07-01 11:00 UTC | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
The CIM Level 7 Marketing Leadership programme starts in July. Stay ahead of the competition and enroll now!
If you are an experienced marketer working at strategic or management level and want to take your career to the next level, the new CIM marketing leadership programme could be the right choice for you. However, the programme is not just for marketers, but also open to anyone in a business or consulting position that needs to drive growth and lead change.
The new Level 7 – CIM Marketing Leadership Programme has been developed with extensive global and employer-led research across a range of sectors and organisational sizes, to identify the skills and competencies required to fully develop professionals into an advocate for leading change.
This course leads to Chartered Marketers status with a full CIM membership and continued CPD.
We are currently recruiting for Level 7 students to start in July 2017.
If you would like to apply for this course you can do so here
If you would like to find out more about this qualification please give Veronica Swindale a call on 07590 018 205.

New term starts 17 July for all CIM and DMI marketing qualifications.
2017-07-17 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Looking for a marketing qualification? Our new term starts in July 2017.
Already know what you want to study? Sign up here to take a course this term.
Undecided what to do next? Here are a few suggestions for you!
CIM Level 4 Certificate in Professional Marketing.
Are you an aspiring or practising marketer looking to progress in your marketing career?
The CIM Level 4 Certificate in Professional Marketing will enable you to understand the wider role of marketing and help you build your credibility as a professional marketer.
CIM Level 6 Diploma in Professional Marketing
Are you working at an operational, supervisory or managerial level and wish to develop your marketing knowledge further?
Focusing on marketing and management the CIM Diploma in Professional Marketing [Level 6] provides the strategic skills required to help you manage the marketing function. It’s definitely something you should consider if you are currently in or want to take on a marketing management role. It will establish the knowledge, skills and understanding to be able to deliver results.
Already have the CIM Level 6 Diploma in Professional Marketing?
Add on the Digital Strategy or Driving Innovation module
You can now bolt on these new modules to your existing qualification.
Go digital with DMI
The DMI Professional Diploma in Digital Marketing will provide you with an introduction to key digital specialisms, from mobile and social media marketing to Email, PPC and SEO. This is a professional qualification that demonstrates to an employer your digital knowledge and understanding and will help you to stand out from the crowd with a qualification awarded by the Digital Marketing Institute.
We have also extended the range of digital marketing courses we offer, these include:
Professional Diploma in Digital and Social Selling
Ideal for anyone looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques.

Professional Diploma in Search Marketing
Teaches you how to create and implement advanced search marketing strategies, to help transform your career and company.
Professional Diploma in Social Media Marketing
Suitable for people who are responsible for the planning, execution, and management of social media campaigns.
Professional Diploma in Digital Strategy and Planning
Consolidates the essential skills needed to manage a digital marketing strategy for your organisation.
Postgraduate Diploma in Digital Marketing
An ideal course for those who want to develop their foundation level digital skills. You will be taught how to create and implement effective digital marketing strategies.
Please email hello@hyperlink-technology.com to register your interest for a DMI course and put your name on the reserve list. We will then email you with a date when your specified course has been confirmed.
And of course, there will be more CIM Marketing Leadership Programme – Level 7 modules starting in June.
Not sure? Talk to us!
We do our best to offer a student-centric approach and aim to create a learning experience that best suits you. It doesn’t always have to be in a classroom, although some people really benefit from the interaction with other students, so ask us about a blended approach if you think that will suit you better.
We also understand that learning is a big commitment so let’s chat over the phone, or we are always more than happy to meet you at your place of work.
Phone: 07900 223 721 | Email: hello@hyperlink-technology.com
Already decided?
You can sign up here.

Senior marketers invite to Newcastle Airport on Thursday 7 September
2017-09-07 08:30 - 10:30 | Newcastle International Airport, Woolsington, Newcastle upon Tyne, NE13 8BZ, United Kingdom
NRG Recruitment and CIM are inviting senior marketers in the North East to join them at Newcastle International Airport on 07 September for a unique event.
Over breakfast Graeme Mason, Planning & Corporate Affairs Director, Jen Rea, Marketing Executive, and Kate Hall, Digital Communication Executive will take delegates through the evolution of their ‘Discover the World’ campaign, it’s successes and challenges.
Maxine Dusham, Head of Marketing at NRG, said, “This is a great opportunity for senior marketers in the North East region to get a behind the scenes insight into a successful campaign to drive traffic and engage with passengers, particularly in the outer catchment area. We are very grateful to the team at Newcastle International Airport for hosting this event, which is sure to be a sell-out.”
The event is free to attend but numbers are limited.
For more information or to book click HERE

DMI Professional Diploma in Digital Marketing – 5 week course - Scotland
2017-09-11 | EdinTrain, 16 St Mary's Street,, EDINBURGH , Scotland, EH1 1SU, United Kingdom
A course for digital marketing practitioners, led by leading digital marketing professionals.
Whether you’re a complete beginner, business owner or marketing professional looking to upgrade to digital, this course is perfect for you.
The Professional Diploma in Digital Marketing course is the DMI cornerstone certification which can provide you with an introduction to key digital marketing specialisms, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.
Find out more here:
DMI Professional Diploma in Digital Marketing – Level 5 – Course Overview
nesma is a Digital Marketing Insitute education partner dedicated to providing high-quality digital education.

CIM Level 6 - Strategic Marketing Module
2017-09-11 18:00 - 20:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Strategic Marketing Module Overview
The Strategic Marketing module look at how to take a strategic approach to marketing planning to achieve competitive advantage. It recognises the significance of situation analysis and introduces techniques for assessing the external and internal environments that enable effective decision making. It outlines the importance of all stages within the marketing planning process, from the audit, through strategic decision making, to implementation of plans. It outlines how managing resources and employing monitoring and measurement techniques enables the achievement of strategic marketing objectives.
Topics Covered:

Analysing an organisation’s current and future external and internal environments
Analysing relevant information to recommend and inform strategic decision making
Develop a strategic marketing plan to realise organisational objectives
Manage resources to deliver a strategic marketing plan
Monitor, measure and adapt the marketing plan for continuous improvement

This module can be taken standalone as a bite-size course or studied as part of the CIM Level 6 Diploma in Professional Marketing It will give you the ability to understand the wider role of marketing and how your practical skills can be applied to your career progression within the marketing profession. Successful achievement of the CIM Certificate will allow progression onto the CIM Level 7 Marketing Leadership Programme
Learning options:
We offer daytimes, evenings, face to face and blended learning approaches.
Other Level 6 Modules include:
Mastering Metrics
Driving Innovation (elective)
Digital Strategy (elective) – This is also the first module of the CIM Level 6 Diploma in Digital Marketing
Not sure if this is the right course for you?
Talk to us!
T: 07900 223721 E: hello@hyperlink-technology.com

Engaging customers through storytelling - 21 September
2017-09-21 18:00 - 20:00 | Rockliffe Hall Hotel, Golf & Spa, Hurworth-on-Tees,, Darlington, Darlington, DL2 2DU, United Kingdom
Rockliffe Hall to reveal new ‘Wonderland of Curiosities’ to the region’s marketers
‘Engaging Customers through storytelling’ will be held on 21 September and is open to CIM members and non-members.
Recently named as the UK’s Large Hotel of the Year, Rockliffe Hall is opening its doors to the region’s marketers for a CIM event in its newest venue; a stunning glasshouse.
Katie Scott, Rockliffe Hall’s sales and marketing manager will discuss how storytelling through its marketing strategy has developed this five-star brand into one of the UK’s best-loved resorts.
Subject: Engaging customers through storytelling
Speaker: Katie Scott
Date: 21/09/2017
Time: 18:00
Venue: Rockliffe Hall Hotel, Golf & Spa
CPD Category: Integrated marketing communications
Duration: 1.5 hours
Contact: Network Support team
Contact e-mail: cimevents@cim.co.uk
Contact phone: +44 (0)1628 427340

This event is free for members and studying members. The price shown for students and non-members includes VAT with snack refreshments provided. If you have any special requirements, please contact the Network Support team.

Member: £0.00
Studying member: £0.00
Student: £5.00
Non-member: £15.00

Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:00.
If you are a non-EU resident, please contact the Network Support team to make your booking.

Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.
BOOK HERE

For more information or to book go to http://regions.cim.co.uk/events.

CIPR Professional Certificate (Level 5)
2017-09-22 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Course Overview
The aim of the CIPR Professional PR Certificate is to introduce the candidate to the context, concepts and practical tools of Professional PR Certificate (PR) that will enhance their understanding of their chosen profession and enable them to develop the skills and abilities necessary to progress in their career.
On achievement of this qualification candidates will be able to:

Explain how internal communication impacts organisational effectiveness
Select and apply internal communication and engagement models and concepts to support
achievement of objectives
Describe how internal communication and engagement can support organisational change
Identify the key issues facing internal communicators in strategy setting
Carry out research to support development of an internal communication plan
Produce an internal communication plan (research, situation analysis, setting measurable objectives, developing tactics, and monitoring and evaluating impact)
Produce effective written and verbal communications (engagement, tone of voice, storytelling, brand alignment and managing communities)
Outline how social media can be used effectively in the internal communication mix (range, properties and management of channels, employee preferences, feedback mechanisms, employee voice, and enterprise social networks)
Describe how the internal communicator can support managers (the role of management in communication and face to face engagement, team briefing, and listening techniques).

Modules:
PR in Context: Research and Planning
Content, Media and Engagement.
Measurement, evaluation and professional ethics
Not sure if this is the right course for you?
Talk to us!
T: 07734 222 254 E: hello@hyperlink-technology.com

New term starts September for CIM, DMI and CIPR qualifications.
2017-09-25 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Looking for a marketing qualification? Our new term starts in September 2017.
Already know what you want to study? Sign up here to take a course this term.
Undecided what to do next? Here are a few suggestions for you!
CIM Level 4 Certificate in Professional Marketing.
New dates:
Newcastle
Thursday 28 September – 6pm-8pm
Friday 29 Septmeber – 10am-12pm

Carlisle
Thursday 28 September – blended learning
Are you an aspiring or practising marketer looking to progress in your marketing career?
The CIM Level 4 Certificate in Professional Marketing. This will enable you to understand the wider role of marketing and help you build your credibility as a professional marketer.
CIM Level 6 Diploma in Professional Marketing
New dates:
Newcastle
Monday 11 September – 6pm-8:30pm
Tuesday 12 Septmeber – 10am-12:30pm
Carlisle
Thursday 21 September – blended learning
Are you working at an operational, supervisory or managerial level and wish to develop your marketing knowledge further?
Focusing on marketing and management the CIM Diploma in Professional Marketing [Level 6] provides the strategic skills required to help you manage the marketing function. It’s definitely something you should consider if you are currently in or want to take on a marketing management role. It will establish the knowledge, skills and understanding to be able to deliver results.
Already have the CIM Level 6 Diploma in Professional Marketing?
Add on the Digital Strategy or Driving Innovation module
You can now bolt on these new modules to your existing qualification.
NEW CIM Level 6 Digital Diploma in Professional Marketing
The aim of the Level 6 Digital Diploma in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.
Successful completion of the CIM Level 6 Digital Diploma in Professional Marketing will equip the student with the knowledge, skills and understanding to support decision making within a digital context at the operational level and carry out an essential and successful professional marketing role within the workplace.
If you have completed the Digital Strategy module of CIM Level 6 Diploma you can bolt on the final two modules of the CIM Digital Diploma to gain this qualification.
Go digital with DMI – Newcastle, Edinburgh, Carlisle
New dates:
Boot Camp: 6-10 November
10 Evenings: 25 September – 27 November
5 days over 5 weeks: 11 September – 9 October
The DMI Professional Diploma in Digital Marketing will provide you with an introduction to key digital specialisms, from mobile and social media marketing to Email, PPC and SEO. This is a professional qualification that demonstrates to an employer your digital knowledge and understanding and will help you to stand out from the crowd with a qualification awarded by the Digital Marketing Institute.
We have also extended the range of digital marketing courses we offer, these include:
Professional Diploma in Digital and Social Selling
Ideal for anyone looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques.

Professional Diploma in Search Marketing
Teaches you how to create and implement advanced search marketing strategies, to help transform your career and company.
Professional Diploma in Social Media Marketing
Suitable for people who are responsible for the planning, execution, and management of social media campaigns.
Professional Diploma in Digital Strategy and Planning
Consolidates the essential skills needed to manage a digital marketing strategy for your organisation.
Postgraduate Diploma in Digital Marketing
An ideal course for those who want to develop their foundation level digital skills. You will be taught how to create and implement effective digital marketing strategies.
Please email hello@hyperlink-technology.com to register your interest for a DMI course and put your name on the reserve list. We will then email you with a date when your specified course has been confirmed.
NEW CIPR Qualifications for September
CIPR Professional PR Certificate
The aim of the CIPR Professional PR Certificate is to introduce the candidate to the context, concepts and practical tools of Professional PR Certificate (PR) that will enhance their understanding of their chosen profession and enable them to develop the skills and abilities necessary to progress in their career.
Starting 22 September – Newcastle
CIPR Specialist Diploma in Crisis Communications
This qualification will equip the candidate with the knowledge and tools to contribute effectively to the organisation’s risk assessment, crisis preparations and management, while meeting what is expected of an ethical practitioner in complex situations.
Starting 15 February 2018 – Newcastle
CIPR Specialist Certificate Internal Communications
Candidates will learn where internal communication fits into the structure, systems and processes, leadership and culture of an organisation; how to research, create and curate content that works and has impact across a range of available channels; and how internal communicators can support management in the achievement of strategic and transformational objectives.
Starting 5 October – Newcastle
Starting 11 October – Edinburgh
CIPR Foundation Award in PR
Foundation focuses on the skills required for an entry level PR role. Part 1 covers content creation for both traditional media outlets and digital media platforms. Part 2 develops an understanding of the role of PR within an organisation and what PR practitioners do (and don’t do). You will undertake a two-part assessment that tests your practical PR skills.
Starting 11 October – Newcastle
Not sure? Talk to us!
We do our best to offer a student-centric approach and aim to create a learning experience that best suits you. It doesn’t always have to be in a classroom, although some people really benefit from the interaction with other students, so ask us about a blended approach if you think that will suit you better.
We also understand that learning is a big commitment so let’s chat over the phone, or we are always more than happy to meet you at your place of work.
Phone: 07900 223 721 | Email: hello@hyperlink-technology.com
Already decided?
You can sign up here.

How to Cope with a Crisis - 25 September
2017-09-25 08:30 - 10:30 | The Core, Science Central, Newcastle, Tyne & Wear, NE4 5TF, United Kingdom
How to Cope with a Crisis by CIPR North East Group.
Join CIPR North East for an update on crisis comms with three of the region’s key speakers – Huw Lewis, Customer Service Director at Nexus; Neal Smith, Communications Manager at Virgin East Coast; and Liz Davies, Marketing & Communications Manager at Northumbria Healthcare NHS Foundation Trust.
Date: Monday 25 September 2017
Time: 08:30 am – 10:30 am
Venue: The Core
Huw will look at how to use social media to drive crisis communications – what works and what doesn’t, top tips etc; whilst Neal will reflect on how you cannot plan for everything and how to cope with data protection issues when defending yourself with pix and video footage. Liz will then consider the region’s NHS response to the global cyber-attack and reflect on lessons learned.
The briefing will close with a panel discussion and a Q&A session chaired by Laurel Hetherington setting out some best practice social media top tips.
Places are limited for this session which is supported by Newcastle University and will be held under Chatham House Rules. There will be bacon sarnies and Danish pastries from 8.30am.

DMI Professional Diploma in Digital Marketing - 10 evenings
2017-09-25 18:00 - 21:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Course Overview
A course for digital marketing practitioners, led by leading digital marketing professionals.
By taking this course you will learn how to engage with your customers online in a more practical way and improve lead generation. You will understand how to use the internet as an effective marketing channel.
DMI Diagnostic online test
Modules include:

Intoduction to Digital Marketing
SEO
PPC
Email Marketing
Social Media 1 and 2
Digital Strategy
Digital Display Advertising
Mobile
Web Analytics

Assessment Method
At the end of the programme there will be one 3 hour online examination. All examinations will take place at Pearson VUE examination study centres. Students are required to book their own examinations, and the assessment incurs a fee of £140 which is paid directly to Pearson VUE.
Not sure if this is the right course for you? Talk to us!
T: 07900 223721 E: hello@hyperlink-technology.com

Marketing Lunch & Learn Session - 27 September
2017-09-27 12:30 - 14:00 | Mckenna's at Northern Stage, Barras Bridge, Newcastle upon Tyne, Tyne & Wear, NE1 7RH, United Kingdom
Veronica is leading a discussion around Marketing Planning at the Marketing Lunch and Learn event organised by Vicki Stone Marketing & Domino Communications.
If you are not getting the results you want from your current marketing plan, this Lunch and Learn session might just be the ignition you need.
Over lunch, Veronica will help you to think about the direction of your marketing plan and help you explore the many factors that can impact your marketing results. Your marketing plan needs to constantly change and evolve as your business grows, and as new and changing marketing trends develop. So take some time out to think about how you are going to refresh or start yours!
Date: Wednesday 27 September 2017
Time: 12:30 – 14:00
Cost: £13.33
Venue: Mckenna’s at Northern Stage
PLEASE BOOK VIA THE EVENTBRITE PAGE
At these events, you’ll be joined by like-minded marketers for a working lunch, informal Q&A and networking.
We hope you can join us.

CIM Certificate in Professional Marketing - Marketing Module
2017-09-28 18:00 - 20:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Marketing Module Overview
The Marketing module is about recognising the importance of marketing’s role in driving success and delivering results. It covers the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It provides an understanding of how external environmental influences affect planning and how information enables decision making. It outlines the elements of the marketing mix and how these are applied to address market and customer needs.
This is a course for the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing.
Topics covered:

Building cross-functional relationships
Harnessing resources to deliver effective marketing solutions
Creating effective communications to deliver value to customers
Understanding product and brand management
The marketing communications mix
Developing integrated marketing communications.

This module can be taken standalone as a bite-size course or studied as part of the CIM Level 4 Certificate in Professional Marketing It will give you the ability to understand the wider role of marketing and how your practical skills can be applied to your career progression within the marketing profession. Successful achievement of the CIM Certificate will allow progression onto the CIM Diploma in Professional Marketing (Level 6).
Learning options:
We offer daytimes, evenings, face to face and blended learning approaches.
Other Level 4 Modules include:
Integrated Communications
Customer Experience (elective)
Digital Marketing (elective)
Not sure if this is the right course for you?
Talk to us!
T: 07900 223721 E: hello@hyperlink-technology.com
