BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//nesma - ECPv6.15.19//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:nesma
X-ORIGINAL-URL:https://hyperlink-technology.com/nesma
X-WR-CALDESC:Events for nesma
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20210101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20230309T123000
DTEND;TZID=UTC:20230309T133000
DTSTAMP:20260408T093225
CREATED:20230206T122047Z
LAST-MODIFIED:20230206T122132Z
UID:11294-1678365000-1678368600@hyperlink-technology.com
SUMMARY:CIPR Qualification Drop-in Session 2023
DESCRIPTION:Is career growth part of your development plan?\nHave you considered a CIPR qualification to learn new skills?\nWhy not join our free drop-in session on Thursday\, 9th March via Zoom between 12:30 – 1:30 pm? \nIf you want to continue your professional development in Public Relations / Communications and look for practical\, transferable and accredited qualifications\, look no further than CIPR qualifications.  \nYou will find everything from an A-Level to a Master level equivalent\, plus several specialist courses. \nJoin us for this informal lunchtime drop-in session to get answers to all your questions and queries. \n nesma’s Client Relationship Manager Lucy will be joined by CIM & CIPR tutor Anne-Marie Lacey FCIPR.
URL:https://hyperlink-technology.com/nesma/event/cipr-qualification-drop-in-session-2023/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIPR
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/02/CIPR-chat.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230307T123000
DTEND;TZID=UTC:20230307T133000
DTSTAMP:20260408T093225
CREATED:20230206T114916Z
LAST-MODIFIED:20230206T120827Z
UID:11290-1678192200-1678195800@hyperlink-technology.com
SUMMARY:CIM Qualification Drop-in Session 2023
DESCRIPTION:Is career growth part of your development plan?\nHave you considered a CIM qualification to learn new skills?\nWhy not join our free drop-in session on Tuesday\, 7 March via Teams between 12:30 and 1:30 pm? \nIf you are looking to continue your professional development in Marketing or Digital Marketing and you are looking for practical\, transferable and accredited qualifications\, then look no further than CIM qualifications. \nThere is a course for every level of your development from A-Level to a Masters level equivalent. \nJoin us for this informal lunchtime drop-in session to get answers to all your questions and queries. \n nesma’s Client Relationship Manager Lucy will be joined by one of nesma’s CIM tutors Karen Barrie.
URL:https://hyperlink-technology.com/nesma/event/cim-qualification-drop-in-session-2023/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/02/CIM-Chat.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230302T180000
DTEND;TZID=UTC:20230302T200000
DTSTAMP:20260408T093225
CREATED:20230220T172141Z
LAST-MODIFIED:20230221T144601Z
UID:11333-1677780000-1677787200@hyperlink-technology.com
SUMMARY:Jackson Hogg - Marketing Matters Event
DESCRIPTION:On Thursday\, 2 March\, you are invited to the Jackson Hogg Marketing Matters Event to discuss trends in Sustainability and how marketers should be more sustainable in their thinking.\nA chance to network and discuss the responsibilities marketing has in supporting the sustainable agenda. \nDate – Thursday\, 2 March 2023\nTime – 6.00 pm to 8.00 pm\nLocation – Toffee Factory Walker Road Byker NE1 2DF \nGuest Speakers – \nJenny Ashton -Smith\, Head of Marketing at Low Carbon Materials \nJenny will reflect on why ignoring the climate crisis is no longer an option for organisations or marketers. \nVeronica Swindale\, Founder and Director of nesma \nVeronica will explain the new qualifications launched by both CIM and CIPR\, highlighting the importance of sustainable marketing practices. \nParking is available nearby at the CycleHub. \nSpaces are limited\, so book now to avoid disappointment!
URL:https://hyperlink-technology.com/nesma/event/jackson-hogg-marketing-matters-event/
LOCATION:Toffee Factory\, Walker Road\, Newcastle upon Tyne\, TYne & Wear\, NE1 2DF\, United Kingdom
CATEGORIES:Key Events (Tribe)
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2023/02/Toffee-Factory.png
ORGANIZER;CN="Jackson Hogg":MAILTO:info@jacksonhogg.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230302T123000
DTEND;TZID=UTC:20230302T133000
DTSTAMP:20260408T093225
CREATED:20230111T125852Z
LAST-MODIFIED:20230111T130112Z
UID:11200-1677760200-1677763800@hyperlink-technology.com
SUMMARY:FREE Professional Video Editing Using Adobe Premiere Pro
DESCRIPTION:It is happening on Thursday\, 2 March 2023 between 12:30 – 1:30 pm. \n\nIf you want to move away from using basic and free video editing tools and feel the time is right to improve the production quality of video for your taster\, this workshop is perfect for you. Now more than ever\, businesses are turning their attention towards video content. To an extent\, we’re all videographers with our very own cameras in our pockets. But how do you translate your video content into something truly engaging? In this lunchtime taster we go through the basic top tips.
URL:https://hyperlink-technology.com/nesma/event/free-professional-video-editing-using-adobe-premiere-pro/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2023/01/Professional-Video-Editing-Using-Adobe-Premiere-Pro.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230222T173000
DTEND;TZID=UTC:20230222T190000
DTSTAMP:20260408T093225
CREATED:20230130T134644Z
LAST-MODIFIED:20230130T135245Z
UID:11266-1677087000-1677092400@hyperlink-technology.com
SUMMARY:nesma NETWORKING - North East
DESCRIPTION:Delighted to announce our first North East nesma networking event for 2023 with Mark Bryant & Media Partnership Ltd \nWhere: Northern Design Centre \nDate: Wednesday 22nd February \nTime: 5:30 pm – 7:oo pm \nJoin us for networking and refreshments and to gain a few tips from Mark Bryant about how businesses can deepen their relationship with new and existing customers using video. \nIf you want to join us\, please RSVP to Lucy at lucy.davidson@hyperlink-technology.com or 07734 222 254.
URL:https://hyperlink-technology.com/nesma/event/nesma-networking-north-east/
LOCATION:Northern Design Centre\, Abbott's Hill\, Gateshead\, Tyne & Wear\, NE8 3DF\, United Kingdom
CATEGORIES:North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2023/01/nesma-networking-Mark-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230203T123000
DTEND;TZID=UTC:20230203T133000
DTSTAMP:20260408T093225
CREATED:20230110T112142Z
LAST-MODIFIED:20230111T124005Z
UID:11186-1675427400-1675431000@hyperlink-technology.com
SUMMARY:FREE Creating Content using Adobe Creative Cloud
DESCRIPTION:It is happening on Friday\, 3 February 2023 between 12:30 – 1:30 pm. \n\nIdeal for those who want to get more creative with their business and move on from free/template design tools such as Canva. This 45-minute webinar will provide introduction into some of the key tools used by professional creators including Photoshop – for graphic design\, Premier Pro – for video editing\, In Design – for brochure and print design\, After Effects – For motion graphics and animation\, as well as more known tools in Photoshop and Illustrator.
URL:https://hyperlink-technology.com/nesma/event/free-creating-content-using-adobe-creative-cloud/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2023/01/Creating-Content-using-Adobe-Creative-Cloud.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230119T130000
DTEND;TZID=UTC:20230119T140000
DTSTAMP:20260408T093225
CREATED:20221110T142723Z
LAST-MODIFIED:20221110T164933Z
UID:11130-1674133200-1674136800@hyperlink-technology.com
SUMMARY:Employee Engagement – The Bottom Line
DESCRIPTION:Join CIPR North East on Thursday 19 January 2023 1-2 pm\, in this exciting webinar where David MacLeod OBE\, co-chair of the Engage for Success movement will discuss why employee engagement has never been more important and how you can engage employees before answering your questions. \nGovernment-commissioned ‘McLeod Report’ ‘Engaging for Success’ studied a cross-section of organisations. The work was extended in 2011 with the creation of a Government-backed Employee Engagement Task Force chaired by David MacLeod and Nita Clarke\, the report’s authors. \nIn the McLeod report four enablers were identified for successful employee engagement. The report has led to the Engage for Success movement\, which includes a range of free resources\, case studies and learning opportunities dedicated to engaging employees successfully in the workplace. \nContact: Michelle Atkinson\nEmail: atkinsonm@sky.com
URL:https://hyperlink-technology.com/nesma/event/employee-engagement-the-bottom-line/
LOCATION:Online\, United Kingdom
CATEGORIES:CIPR,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/11/CPRNE.png
ORGANIZER;CN="CIPR North East":MAILTO:debbie.sharratt@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221208T123000
DTEND;TZID=UTC:20221208T143000
DTSTAMP:20260408T093225
CREATED:20221011T192811Z
LAST-MODIFIED:20221011T192811Z
UID:10984-1670502600-1670509800@hyperlink-technology.com
SUMMARY:Carlisle Festive Social
DESCRIPTION:Please join us for a festive lunch. \nDate: Thursday\, 8 December 2022 \nTime: 12.30 – 2.30 pm \nVenue: TBC \nWe would love to see you there! \nPlease RSVP to lucy.davidson@hyperlink-technology.com by Thursday\, 17 November.
URL:https://hyperlink-technology.com/nesma/event/carlisle-festive-social/
CATEGORIES:Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/09/festive-invitation-carlise-web.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221206T123000
DTEND;TZID=UTC:20221206T143000
DTSTAMP:20260408T093225
CREATED:20221011T193200Z
LAST-MODIFIED:20221011T193311Z
UID:10986-1670329800-1670337000@hyperlink-technology.com
SUMMARY:Edinburgh Festive Social
DESCRIPTION:Please join us for a festive lunch. \nDate: Tuesday\, 6 December 2022 \nTime: 12.30 – 2.30 pm \nVenue: TBC \nWe would love to see you there! \nPlease RSVP to lucy.davidson@hyperlink-technology.com by Tuesday\, 15 November.
URL:https://hyperlink-technology.com/nesma/event/festive-social-edinburgh/
CATEGORIES:Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/09/Festive-Social-Edin-Web.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221201T183000
DTEND;TZID=UTC:20221201T233000
DTSTAMP:20260408T093225
CREATED:20220928T111512Z
LAST-MODIFIED:20220928T111845Z
UID:10903-1669919400-1669937400@hyperlink-technology.com
SUMMARY:The North East Marketing Awards
DESCRIPTION:The North East Marketing Awards will be returning this December!  \nAnd nominations are open now!\nThe deadline for submissions is Friday 14th October 2022 \nWe love this event as it’s a great way to celebrate achievements in the marketing and communications community across the North East. \nThe Awards showcase and celebrate marketing talent in the region. The categories reflect the breadth of specialisms and roles across the profession and enable skills to be recognised across the career span from Rising Star of the Year to Outstanding Achievement. \nnesma is a Corporate Partner and is the sponsor for the Marketing Director of the Year Award. \nIt’s an excellent event for networking and catching up with colleagues and friends; the awards take place on 1st December at the Hilton Newcastle Gateshead\, Newcastle upon Tyne. \nEvening Schedule:\n18:30 – Welcome Reception\n19:30 – Awards Dinner\n21:15 – Awards Ceremony\n00:00 – Carriages \nDress code:\nBlack Tie \nThe Awards recognise excellence in marketing\, digital and PR from all industry sectors operating in the North East. It includes marketing teams and individuals from marketing agencies\, in-house marketing teams\, service providers or public sector organisations. \nHope to see you there!
URL:https://hyperlink-technology.com/nesma/event/the-north-east-marketing-awards/
LOCATION:Hilton Newcastle Gateshead\, Bottle Bank\,\, Gateshead\, Tyne & Wear\, NE8 2AR\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/09/nema-web.png
ORGANIZER;CN="nema":MAILTO:claire@echoevents.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221124T173000
DTEND;TZID=UTC:20221124T210000
DTSTAMP:20260408T093225
CREATED:20221013T114028Z
LAST-MODIFIED:20221013T114339Z
UID:10990-1669311000-1669323600@hyperlink-technology.com
SUMMARY:‘in conversation’ with Alan McGarrie
DESCRIPTION:One CIM Scotland event you won’t want to miss.\nThis ‘in conversation’ CIM event with Alan McGarrie\, Head of Marketing for Johnnie Walker Princes Street\, is happening in Edinburgh on November 24. \nHe will delve into the brand\, Diageo’s Scotland Brand Homes\, their marketing\, and his career sharing personal experiences and examples that have contributed to ensuring Johnnie Walker remains fresh and appealing to consumers globally. \nHosted at the new Johnnie Walker Princes Street in Edinburgh\, the evening will start with an immersive experience as you take a tailored tour through the venue’s ‘Journey of Flavour’\, learning more about what makes their range of whisky so well sought after. After taking a flavour preference quiz\, you will also get to taste a cocktail that tantalises your taste buds (both alcoholic and non-alcoholic choices are available). \n\nRegistration and drinks reception is from 17:30\, and the event starts at 18:00 and finishes at 21:00. \nTickets are limited due to venue capacity. CIM members and non-members are welcome\, so book now to secure your place. \n\n 
URL:https://hyperlink-technology.com/nesma/event/in-conversation-event-alan-mcgarrie/
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/10/Alan-web.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221121T123000
DTEND;TZID=UTC:20221121T133000
DTSTAMP:20260408T093225
CREATED:20220217T132120Z
LAST-MODIFIED:20221023T202621Z
UID:10287-1669033800-1669037400@hyperlink-technology.com
SUMMARY:CIM L7 MLP Qualification Drop-in Session - Lunchtime
DESCRIPTION:Are you investing in your career development in 2022?\nHave you considered the CIM Marketing Leadership Programme?\nWhy not join our free drop-in session on Monday\, 21st November\, via Teams between 12 noon and 1 pm? \nVeronica Swindale\, MD of nesma\, FCIM and the course leader for this qualification\, will be on hand to talk you through the CIM Marketing Leadership Programme\, how it works\, the time commitment\, the benefits\, and to answer any questions you may have. \nThe CIM Marketing Leadership Programme is a postgraduate-level qualification aimed at senior marketers with at least five years of senior management experience. It is equally suited to managers of any discipline and business owners. \nIf you have already gained significant experience in marketing at a strategic or management level and previously completed the CIM Diploma in Professional Marketing (L6) / CIM Diploma in Professional Digital Marketing (L6) or  CIM Diploma in Sustainable Marketing (L6). In that case\, the new CIM Marketing Leadership Programme could be the right choice for you. \nThe programme applies strategic thinking to facilitate and implement change at the highest level. \nIf you want to continue your professional development in Marketing and for practical\, transferable and accredited qualifications\, then look no further than the CIM Marketing Leadership Programme (L7). \n 
URL:https://hyperlink-technology.com/nesma/event/cim-l7-mlp-qualification-drop-in/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/02/CIM-L7-chat.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221117T180000
DTEND;TZID=UTC:20221117T200000
DTSTAMP:20260408T093225
CREATED:20221011T191644Z
LAST-MODIFIED:20221011T191645Z
UID:10981-1668708000-1668715200@hyperlink-technology.com
SUMMARY:Autumn Social
DESCRIPTION:Due to growth in our business nationally & worldwide\, we will be saying farewell to our Gosforth residence with a little Autumn Social. \nThis will be our last live event in this building\, and we would love to see you there! \nDate: Thursday\, 17 November 2022\nTime: 6.00 – 8.00 pm\nLocation: 19 Lansdowne Terrace\, Gosforth \nRSVP to lucy.davidson@hyperlink-technology.com if you would like to join us.  \nThe same brilliant team\, excellent service\, outstanding results\, just working differently!
URL:https://hyperlink-technology.com/nesma/event/autumn-social/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/09/Autumn-Social-Web.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221116T120000
DTEND;TZID=UTC:20221116T130000
DTSTAMP:20260408T093225
CREATED:20220217T134755Z
LAST-MODIFIED:20221024T103101Z
UID:10290-1668600000-1668603600@hyperlink-technology.com
SUMMARY:CIPR Qualification Drop-in Session
DESCRIPTION:Is career growth part of your development plan?\nHave you considered a CIPR qualification to learn new skills?\nWhy not join our free drop-in session on Wednesday\, 16th November Zoom between 12 noon and 1:00 pm? \nIf you want to continue your professional development in Public Relations / Communications and look for practical\, transferable and accredited qualifications\, look no further than CIPR qualifications.  \nYou will find everything from an A-Level to a Master level equivalent\, plus several specialist courses. \nJoin us for this informal lunchtime drop-in session to get answers to all your questions and queries. \n nesma’s Client Relationship Manager Lucy will be joined by CIM & CIPR tutors Anne-Marie Lacey FCIPR.
URL:https://hyperlink-technology.com/nesma/event/cipr-qualification-drop-in/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIPR
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/02/CIPR-chat.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221115T123000
DTEND;TZID=UTC:20221115T133000
DTSTAMP:20260408T093225
CREATED:20220217T122128Z
LAST-MODIFIED:20221023T200645Z
UID:10280-1668515400-1668519000@hyperlink-technology.com
SUMMARY:CIM Qualification Drop-in Session
DESCRIPTION:Is career growth part of your development plan?\nHave you considered a CIM qualification to learn new skills?\nWhy not join our free drop-in session on Tuesday\, 15th November\, via Teams between 12:30 and 1:30 pm? \nIf you are looking to continue your professional development in Marketing or Digital Marketing and you are looking for practical\, transferable and accredited qualifications\, then look no further than CIM qualifications. \nThere is a course for every level of your development from A-Level to a Masters level equivalent. \nJoin us for this informal lunchtime drop-in session to get answers to all your questions and queries. \n nesma’s Client Relationship Manager Lucy will be joined by one of nesma’s CIM tutors Karen Barrie.
URL:https://hyperlink-technology.com/nesma/event/nesma-cim-drop-in/
LOCATION:Virtual Training –\, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
CATEGORIES:CIM
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/02/CIM-Chat.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221112T094500
DTEND;TZID=UTC:20221112T130000
DTSTAMP:20260408T093225
CREATED:20220426T121059Z
LAST-MODIFIED:20220601T115338Z
UID:10445-1668246300-1668258000@hyperlink-technology.com
SUMMARY:CIM Graduation Ceremony November 2022
DESCRIPTION:It’s time for you to celebrate and reflect on your personal achievements at CIM Graduation Ceremony. \nThe date for this year’s Graduation Ceremony for your exam board will take place on Saturday 12 November. Bookings have now opened for the CIM Graduation Ceremony. \nTo ensure you enjoy this special occasion without a glitch\, we’ve pieced together all the information you need. \nThis event is by invitation only and for graduates who have passed with their last exam in September 2021\, December 2021\, April 2022 and July 2022 for the following qualifications: \n• Diploma in Professional Marketing\n• Diploma in Sustainable Marketing\n• Diploma in Professional Digital Marketing\n• CIM Marketing Leadership Programme\n• Postgraduate Diploma in Professional Marketing \n\nWhat happens next?\n\nPlease ensure you read this webpage prior to booking onto the Ceremony.\nClick here to book your place (including any guests). All students must book their place by 14 October 2022. Places must only be booked from the time of receiving your invitation. Bookings will not be permitted if students have not completed and passed their qualification.
URL:https://hyperlink-technology.com/nesma/event/cim-graduation-ceremony-november-2022/
LOCATION:Central Hall Westminster\, Central Hall Westminster\, London\, SW1H 9NH\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/12/Graduation.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221108T123000
DTEND;TZID=UTC:20221108T133000
DTSTAMP:20260408T093225
CREATED:20221004T124752Z
LAST-MODIFIED:20221005T082435Z
UID:10921-1667910600-1667914200@hyperlink-technology.com
SUMMARY:FREE Video Marketing Secrets Taster Session
DESCRIPTION:It is happening on Tuesday\, 8 November 2022\, between 12:30 – 1:30 pm. \nVideo marketing is evolving faster than ever\, and businesses must stay ahead of the competition. \nWhat worked last year may not work this year\, and what works today may be obsolete in a few years. This taster will make you think about what is or is not working and where you need to steer your video marketing strategy in the future. \nhttps://hyperlink-technology.com/nesma/wp-content/uploads/2022/09/Marketing-secrets-Web.mp4\n\nMark Bryant is a Royal Television Society Winning TV and video content producer. He has worked professionally in the media for nearly 25 years\, with productions broadcast on BBC\, ITV\, Channel 4\, Channel 5\, Sky and MTV. As Managing Director of the multi-award-winning Media Partnership and Founder of FilmHero Video Marketing Academy\, Mark is a leading expert in video marketing across many broadcast\, online and social channels. \nVideo is one of the most powerful marketing tools available. It is engaging and visually appealing\, but it can also be very effective in driving traffic and conversions. However\, creating successful video content is not always easy.
URL:https://hyperlink-technology.com/nesma/event/free-video-marketing-secrets-taster-session/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/09/Video-Workshop-Camera.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220920T133000
DTEND;TZID=UTC:20220920T160000
DTSTAMP:20260408T093225
CREATED:20181219T130602Z
LAST-MODIFIED:20220803T122840Z
UID:5749-1663680600-1663689600@hyperlink-technology.com
SUMMARY:LinkedIn for Sales & Business Development
DESCRIPTION:LinkedIn for Sales & Business Development is a 1/2 day course that will help you master LinkedIn to reach and connect with your business or commercial customers more effectively. \nWith over 500 million users\, LinkedIn has become the ‘go to’ platform for business professionals all over the world. \nLinkedIn can definitely help you do more business – it’s a powerful platform but many business owners do not fully understand how to use LinkedIn to their best advantage. \nThis course is perfect for someone who already uses social media for fun but now wants to use it to market their business or services. You may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. Social Media works best when integrated with your overall marketing plans and you will learn how and where to integrate it for the greatest impact. \n\nOn this half-day workshop you will learn:\n\nthe correct way to set up your LinkedIn Personal and Company accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nthe pros and cons of LinkedIn advertising\nhow to use LinkedIn for prospecting to identify and connect with target customers\nhow to build a referral network for leads and sales\n\n\nThis half-day workshop is designed for sales or marketing your organisation to businesses and will give you the knowledge\, confidence and skills necessary to make the right impression. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email lucy.davidson@hyperlink-technology.com.
URL:https://hyperlink-technology.com/nesma/event/linkedin-for-sales-and-business-development/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/08/Linkedin-web-2.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220907T173000
DTEND;TZID=UTC:20220907T190000
DTSTAMP:20260408T093225
CREATED:20220905T121045Z
LAST-MODIFIED:20220905T121045Z
UID:10867-1662571800-1662577200@hyperlink-technology.com
SUMMARY:nesma Carlisle Social - 7 September
DESCRIPTION:Let’s get together for our first Carlisle Social of 2022!\nTo connect\, learn\, share and enjoy this marketing social in Carlisle.\nStepping into any room\, especially one filled with people you don’t know\, can be a bit scary. Except at this event\, we are all friends! We have things in common. We are passionate about delivering exceptional marketing and communications and we are past\, current or prospective students with nesma. \nYou may have studied or aspire to study a CIM or CIPR  qualification or have been on one of our short courses or would like to know more about them. \nAll you need to do is turn up and get the conversations started! A great opportunity to ask us about the new CIM & CIPR terms\, and meet other individuals/businesses from Cumbria!
URL:https://hyperlink-technology.com/nesma/event/nesma-carlisle-social-7-september/
LOCATION:The Guild Carlisle\, 5 Abbey Street\, Carlisle\, Cumbria\, CA3 8TX\, United Kingdom
CATEGORIES:CIM,CIPR,Cumbria,Key Events (Tribe),Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/09/website-event.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220706T153000
DTEND;TZID=UTC:20220706T170000
DTSTAMP:20260408T093225
CREATED:20220523T131433Z
LAST-MODIFIED:20220622T125711Z
UID:10501-1657121400-1657126800@hyperlink-technology.com
SUMMARY:The Inventory: How to design a Content Marketing Plan that keeps you sane
DESCRIPTION:Overview\nIf you have been marketing your business\, products and services for some time\, you will have a back-catalogue to harvest for content ideas and online content to share more widely. This includes any digital content assets\, but may also include offline\, traditional marketing materials – even old brochures and reports. The efficient content marketer will look for opportunities to re-use and repurpose older content\, or ‘hero’ assets like video\, podcasts\, webinars\, online events and e-books. \nCourse structure\nThis is a bite-sized 90-minute virtual session.  Together as a group\, we will work on content ideas to develop a marketing plan that makes a positive impact on your company. It will be interactive to ensure you focus on your individual needs. \nWe will cover:\n• The inbound or content marketing funnel\n• Different content goals: ‘hub\, hero and hygiene’ and ‘evergreen’\n• Which content works for the different stages of the funnel\n• Content marketing metrics – where to look for data\n• How much you can achieve with an inventory of past and current content
URL:https://hyperlink-technology.com/nesma/event/the-inventory-how-to-design-a-content-marketing-plan-that-keeps-you-sane/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/05/Content-Calendar-Image.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220706T130000
DTEND;TZID=UTC:20220706T143000
DTSTAMP:20260408T093225
CREATED:20220523T131058Z
LAST-MODIFIED:20220622T125813Z
UID:10495-1657112400-1657117800@hyperlink-technology.com
SUMMARY:Get Ready: From ‘top of mind’ to ‘top of preference’: how to become the clear choice for customers
DESCRIPTION:Overview\nThis session will help you discover how you are unique. As Sainsburys said: “Our Values Make Us Different”. It’s as true for businesses\, charities\, agencies\, corporations and sole traders as it is for us as people. Each has a personality and identity. But it is how you apply your values and deliver the benefit of them to your customers that is unique. \nIf you can turn your values into the value they deliver to your customers\, then you’re really onto something. It’s time to show them what you do and why only you can do it. \nCourse Structure\nThis is a bite-sized 90-minute virtual session.  As a group\, we will work on how to apply your company’s values and prepare content perfect for customers. It will be interactive to ensure you focus on your individual needs. \nIt will cover:\n\nExploring the value in your brand\nReviewing your organisational values\nDeveloping your mission statement\nDefining what makes you different\nClarifying your value proposition
URL:https://hyperlink-technology.com/nesma/event/get-ready-from-top-of-mind-to-top-of-preference-how-to-become-the-clear-choice-for-customers/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/05/Content-Calendar-Image.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220706T100000
DTEND;TZID=UTC:20220706T113000
DTSTAMP:20260408T093225
CREATED:20220523T130929Z
LAST-MODIFIED:20220622T125916Z
UID:10489-1657101600-1657107000@hyperlink-technology.com
SUMMARY:The Destination: How to create content that reaches your customer’s heart\, and mind.
DESCRIPTION:Overview\nIt’s not enough to think like a customer\, we need to get inside their head to truly understand what motivates them and makes them tick. Unless you’re able to spend time with your customers\, you can only make assumptions about what they want and the solutions they require. This session will take you through the process of characterising your customer step by step until you feel confident about what they want to achieve. \nIf you don’t get to talk to your customers directly\, we have several strategies to help you find the answers to these questions\, before starting to develop Buyer Personas of your own. \nCourse Structure \nThis is a bite-sized 90-minute virtual session to help improve your understanding of Content Marketing. It will be interactive to ensure you focus on your individual needs. \nWe will cover: \n\nExploring the customer journey\nCustomer data versus customer insight\nThe value of developing buyer personas\nApplying buyer personas to your content marketing plans
URL:https://hyperlink-technology.com/nesma/event/the-destination-how-to-create-content-that-reaches-your-customers-heart-and-mind/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/05/Content-Calendar-Image.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220623
DTEND;VALUE=DATE:20220624
DTSTAMP:20260408T093225
CREATED:20220520T080839Z
LAST-MODIFIED:20220520T122758Z
UID:10472-1655942400-1656028799@hyperlink-technology.com
SUMMARY:People Power
DESCRIPTION:Times of uncertainty are also times of great innovation: Join us to discuss how we can unlock the power of our people.\nJoin Business Leaders & Managers from the North East at the conference’s VIP Breakfast\, chaired by Ket Patel (UK Lead\, Change Management Institute) to debate\, discuss and share fresh thinking on how unlocking the power of our people can be central to ‘Levelling Up’ the North East and improving our region’s productivity. \nPeople Power 2022 is a one day immersive and experiential conference for business leaders\, managers & team leaders: putting people at the heart of business success. People Power will once again bring together the North East’s Business Leaders & Managers at Northumbria University for a full day of inspiration and training. Meet\, connect\, and re-connect with hundreds of others who have an interest in how they can develop and improve themselves\, their team and their business. Understand the positive impact that focusing on the People Agenda will have on your business and on the people who work there. \nWho will be there? People Power is designed to benefit anyone responsible for managing people – business leaders\, managers\, and HR professionals from across all industries. \nBe part of the conversation.\nFor conference agenda & information visit: www.peoplepowerevents.co.uk
URL:https://hyperlink-technology.com/nesma/event/people-power/
LOCATION:Northumbria University\, Sutherland Building\, Northumberland Road\, Newcastle-upon-Tyne\, NE1 8ST\, United Kingdom
CATEGORIES:North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/05/nesma-website-graphic-585-x-440.png
ORGANIZER;CN="People Power":MAILTO:hello@projects-studio.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220607T100000
DTEND;TZID=UTC:20220607T140000
DTSTAMP:20260408T093225
CREATED:20220413T144053Z
LAST-MODIFIED:20220414T130604Z
UID:10421-1654596000-1654610400@hyperlink-technology.com
SUMMARY:Marketing Showcase - Newcastle
DESCRIPTION:In this ever more competitive world\, agility and innovation are the watchwords of success. \nAdapting and evolving to meet new challenges\, businesses of all types and sizes are embracing new marketing ideas and technologies to support business growth. \n\n\n\n\n\n\nVisit the Marketing Showcase to gather “Know-How”\, experience and innovations\, in an environment that will help spark new ideas and find new products. \nThe nesma team will be there to talk about building your career and confidence with relevant professional qualifications
URL:https://hyperlink-technology.com/nesma/event/marketing-showcase-newcastle/
LOCATION:St James’ Park Stadium\, Strawberry Place\, Newcastle upon Tyne\, NE1 4ST\, United Kingdom
CATEGORIES:CIM,Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/Mkt-Showcase-Web.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220512T153000
DTEND;TZID=UTC:20220512T170000
DTSTAMP:20260408T093225
CREATED:20220330T144005Z
LAST-MODIFIED:20220407T074412Z
UID:10371-1652369400-1652374800@hyperlink-technology.com
SUMMARY:Change Management: how do we make it stick?
DESCRIPTION:Overview\n Change management ensures that the change leaves an organisation better than it was before.  This involves understanding what is driving the change\, understanding the risks\, understanding the people motivators\, understanding the benefits\, and having the ability to embed the change firmly within the culture of the organisation.  \nCourse structure\nThis is an interactive virtual session.  We will look at what drives change\, what good change looks like and how we ensure that change sticks. \nIt will cover: \n\nWhat is driving the change:\n\nOrganisations choose the right change based on their constraints around time\, cost\, and effort.  An understanding of the constraints will help you identify where commitment is needed from: those being changed\, those leading change and those delivering change. \n\nQuantifying the benefits of the change:\n\nBuilding on an understanding of the constraints around change and the commitments required you can develop the wins (in morale\, performance\, and capability) that you need to communicate to all parts of your organisation. \n\nEmbedding the change\n\nSuccessful change management results in a beneficial institutionalised change. You will learn the importance of continually articulating the benefits of the new ways of working and your organisations’ success.  You will learn how to develop ways of articulating this up the leadership chain and across the delivery teams.
URL:https://hyperlink-technology.com/nesma/event/change-management-how-do-we-make-it-stick/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/03/Change-Management-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220512T130000
DTEND;TZID=UTC:20220512T143000
DTSTAMP:20260408T093225
CREATED:20220330T143006Z
LAST-MODIFIED:20220407T074337Z
UID:10367-1652360400-1652365800@hyperlink-technology.com
SUMMARY:Change Management: how do we take people with us?
DESCRIPTION:Overview\nWith change we need to see the need\, move to meet the need and finish when there is no more need for it!  Successful change is led by people who deliver literally ‘where the rubber meets the road’\, those with the ability to build a high concept pitch backed with the ability to clearly define success for all involved.  They will deal with teams who need the energy and drive to see it through\, they deal with the teams who may be exhausted by the process and the teams who constantly ask are we there yet? \nCourse structure\nThis is a bite-sized 90-minute virtual session to help you to understand change management and how to take people with you.  It will be interactive to ensure you focus on your individual needs. \nIt will cover: \n\nCommunicating the vision: Role modelling new behaviours creating a ‘high concept’ pitch\n\nUnderstand how an organisational vision is created.  Learn how to translate this vision from the strategic level to the delivery level of the organisation. \n\nEnlisting your volunteer army: empowering action.\n\nKnow who to involve in the change process and how to enable them to deliver change. \n\nCreate the short-term wins: Define success and KISS (keep it small and simple)\n\nCreate achievable targets that get your team through the change process.
URL:https://hyperlink-technology.com/nesma/event/change-management-how-do-we-take-people-with-us/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/03/Change-Management-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220512T100000
DTEND;TZID=UTC:20220512T113000
DTSTAMP:20260408T093225
CREATED:20220330T141120Z
LAST-MODIFIED:20220407T074205Z
UID:10356-1652349600-1652355000@hyperlink-technology.com
SUMMARY:What is Change Management?  How do we recognise the need for change and make it happen?
DESCRIPTION:Overview\nChange Management is an enabling process which focuses on the people side of change and as a manager\, you must understand why change is happening in your organisation. \nTo be effective you must be able to communicate the need for this change to either the strategic or to the delivery level of your organisation.  You must also be able to deliver this change to the satisfaction of both the strategic leadership and the delivery teams. \nLeaders fit in with change by ensuring they make the best-informed decisions for their teams\, by doing the ‘right thing’! Managers fit in with change by ensuring change works both for the leaders and those that deliver for an organisation\, by doing ‘things right’! \nCourse Structure \nThis is a bite-sized 90-minute virtual session to help improve your understanding of Change Management.  How to recognize the need for change and how to make it happen Boards and Directors and how you fit with your Board.  It will be interactive to ensure you focus on your individual needs. \nIt will cover:  \n\nWhy we need change management and knowing our place in the change process.\n\nWe will unpick Kotter’s 8 STEP Change Process and link it to you and your business. \n\nThe changing environment: creating urgency or dealing with urgency\n\nYou will learn what causes the need for change and how to translate that to the people effected by change. \n\nBuilding a guiding coalition. Creating the compelling future vision\n\nYou will look at the challenges of the change process and unpick the ‘how to’ of making it happen in clear realistic steps. You will look at building a guiding coalition: a team with enough power and influence to lead the change.  Creating the compelling future vision: A target state for all involved.
URL:https://hyperlink-technology.com/nesma/event/what-is-change-management-how-do-we-recognise-the-need-for-change-and-make-it-happen/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2022/03/Change-Management-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220427T100000
DTEND;TZID=UTC:20220427T140000
DTSTAMP:20260408T093225
CREATED:20180218T194943Z
LAST-MODIFIED:20220414T115309Z
UID:4123-1651053600-1651068000@hyperlink-technology.com
SUMMARY:Marketing Showcase - Glasgow
DESCRIPTION:In this ever more competitive world\, agility and innovation are the watchwords of success. \nAdapting and evolving to meet new challenges\, businesses of all types and sizes are embracing new marketing ideas and technologies to support business growth. \n\n\n\n\n\n\nVisit the Marketing Showcase to gather “Know-How”\, experience and innovations\, in an environment that will help spark new ideas and find new products. \nThe nesma team will be there to talk about building your career and confidence with relevant professional qualifications
URL:https://hyperlink-technology.com/nesma/event/marketing-showcase/
LOCATION:Hampden Park\, Glasgow\, Hampden Park\, Glasgow\, G42 9BA\, United Kingdom
CATEGORIES:CIM,Learning,Scotland
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/Mkt-Showcase-Web.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220425T120000
DTEND;TZID=UTC:20220425T140000
DTSTAMP:20260408T093225
CREATED:20210420T145702Z
LAST-MODIFIED:20211221T142322Z
UID:9465-1650888000-1650895200@hyperlink-technology.com
SUMMARY:Developing your holistic website strategy
DESCRIPTION:Overview\nIf you have done any of the previous workshops in this series\, you’ll know how important it is to put these into a strategic plan to get ‘more’ out of your existing web traffic and increase the rate of your desired online conversion. Be that email sign-ups\, purchases\, or link clicks. \nIf you haven’t been to any of the previous workshops\, you can benefit from this workshop as a stand-alone session to help you identify problem areas of your site\, address them\, and finally implement a strategy that will truly work. \nCourse structure\nThis is a practical and interactive 2hr virtual workshop to help you pull together your online strategy. \nIt will cover:\n\nThe importance of identifying your website’s current objective\nThe process of using Analytics tools to identify problem processes on your website\nYour approach to confronting these issues and dealing with them
URL:https://hyperlink-technology.com/nesma/event/developing-your-holistic-website-strategy/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/AMY-web-graphic-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220404T120000
DTEND;TZID=UTC:20220404T140000
DTSTAMP:20260408T093225
CREATED:20210420T144803Z
LAST-MODIFIED:20211221T142115Z
UID:9460-1649073600-1649080800@hyperlink-technology.com
SUMMARY:Using ‘HotJar’ to identify & assess key web traffic behaviour online
DESCRIPTION:Overview\nAlthough quantitative data from web analytics tools such as ‘Google Analytics’ provide us with a good indication of how many people visit our site\, how they access it and what they do there\, they can’t answer questions such as “why is my web traffic not clicking on ‘x’ button?” \nThis is where qualitative analytics tools come in\, such as HotJar\, that facilitate things such as on-page feedback\, screen recordings\, and surveys that enable customers to tell us precisely what they did or didn’t like about their experience online. This session will focus entirely on this tool and how it can further benefit how you optimise your website for your online customers. \nCourse structure\nThis is a practical and interactive 2hr virtual workshop to help improve your understanding and the implementation of HotJar. \nIt will cover:\n\nWhat behavioural analytics are and how they support your web analytics\nThe essentials of the HotJar tool and how to get started\nUnderstanding the HotJar report/feedback options and getting set up with the tool
URL:https://hyperlink-technology.com/nesma/event/using-hotjar-to-identify-assess-key-web-traffic-behaviour-online/
LOCATION:nesma Online\, United Kingdom
CATEGORIES:Short Courses
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2021/04/AMY-web-graphic-1.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
END:VCALENDAR