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Binge marketing: The best scenario for building your brand - CIM Marketing Club
2021-11-17 18:30 - 19:30 UTC | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
What is the CIM Marketing Club?
The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners.

Binge marketing is all about applying the techniques and tactics the creators of films and series use to tell their story and build their audiences. And that is exactly what marketers need: better stories and growing audiences. Carlijn Postma has marketers and entrepreneurs look at their own organisation as if it were an amazing Netflix or television series. She utilises the same principles that are used in Hollywood to help organisations build their audience. This phenomenon, binge marketing, is becoming increasingly popular.

Carlijn will show you what marketers can learn from the creators of films and series. What techniques and tactics are they using to create consistent and compelling stories? How do they attract and retain an audience? How can marketers use that to their benefit?

The session will cover:-

How to translate your brand story into the scenario of a great television series where every piece of content is an episode of that same series
Understand and work with the difference between a target group and an audience
An introduction to the audience journey: What content is relevant to your audience at what point in its journey
How you’ll be inspired by everything marketers can learn from the creators of films and series

Speaker:- Carlijn Postma
Carlijn lives and breathes content marketing. “Refreshing” and “practical” are commonly heard reactions to Carlijn’s approach to content marketing. She shares this unique approach as a speaker and in her books. She founded The Post, a leading agency in content marketing and is now on her way to explain binge marketing to the world: “Start creating evergreens and stop wasting time on single-used, disposable content”. The work she does in the world of content marketing is not going unnoticed. Carlijn Postma is an often-requested speaker at international events. In 2017, she was chosen as the Dutch Content Marketing Woman of the Year. In 2014, she ranked 27th on the international list of the two hundred most influential people in the field of content marketing.

The webinar will last about an hour and is inclusive of a live Q&A after the presentation.

This is the second of our CIM Marketing Club webinars planned for this academic year.

To register for this webinar please click here.

The Authentic Self
2021-11-24 10:00 - 11:30 | nesma Online, United Kingdom
Overview
Authenticity is the key factor when promoting your personal brand!
We’re living in a very crowded world with a plethora of influencers, commentators and opinion leaders, all proactively promoting their beliefs and gaining their followers (and fans) in return. With the rapid growth of social media and other digital communications, we have become incredibly perceptive to fake, inauthentic and insincere business brands, which promote one thing and yet behave completely different. This also applies to people – celebrities, personalities, politicians and other people in the public eye – our ‘fake-radar’ can sense when someone is not being authentic – and let’s face it, it’s much easier being the true ‘you’ rather than trying to be someone or something else.
Course structure
This is a bite-sized 90-minute virtual session covering the first component of personal brand creation – how to define and position your authentic self.
It will cover:

What is ‘Personal Branding’ and how it can enhance your business and career prospects.
Stories can be engaging, enlightening and educational. They can take us to another place – a different world or make us perceive and understand things differently. Storytelling is also a powerful technique for marketing our business and personal brand.
What is a Unique Positioning Statement (UPS) and how can it help position and promote your personal brand.

Top marketing data and analytics trends to drive future growth
2021-11-24 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
Enjoy this free Webinar Express series from CIM

Salesforce published the inaugural Marketing Intelligence Report to better understand the perceptions, needs, and challenges from marketers and ad agencies around the world. This webinar will discuss the five key findings of the report to help marketers drive business results in an ever and fast changing world.

Speaker:- Jonathan Beeston, Product Marketing Director for Salesforce Marketing Cloud EMEA
Jonathan has spent 20 years in the digital marketing space, with a particular focus on data driven marketing in search, social and display advertising channels. His experience includes time at advertising agencies and technology companies advising a wide array of brands.

The webinar is kindly hosted by CIM South West and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

To register for this webinar please click here.
If you have any questions regarding the event please use the contact details provided.

Circle of Influence
2021-11-24 13:00 - 14:30 | nesma Online, United Kingdom
Overview
Influence is everything!
Professional networking can be a very powerful asset when developing and growing your personal brand. It enables you to widen your physical reach, enhance your credibility and build mutually beneficial relationships with your stakeholders, helping you achieve your goals! Your Circle of Influence is how you define your network – the people who are and could be – influential to your personal brand. This includes – your customers; colleagues and peers; suppliers and trade partners; competitors; local and regional community; political and business leaders; highly influential personalities including celebrities!
Course structure
This is a bite-sized 90-minute virtual session covering the second component of personal brand creation – how to build your professional network and define your Circle of Influence.
It will cover:

The reasons why proactive networking is essential to develop and grow our personal brand.
How to identify your Personal Brand Ambassadors (PBAs)– the people who know, like and trust us.
How to identify your Personal Brand Role Models (PBRMs) – the people who we think highly of, benchmark ourselves against, and maybe even aspire too.
How to identify your Personal Brand Influencers (PBIs) – the people in our ‘professional environment’ who have a ‘voice’ and could add real value and influence to our personal brand.

Personal Brand Ecosystem
2021-11-24 15:30 - 17:00 | nesma Online, United Kingdom
Overview
Personal branding builds authority. Authority builds trust and trust builds relationships – mutually beneficial relationships!
If your stakeholders feel they know you and believe that you understand and empathise with their pain points, that increases the likelihood of them engaging – and if they are a potential customer – eventually buying from you. Most engagement and interaction with organisations are carried out online, which has become an increasingly crowded marketplace. Your Personal Brand Ecosystem will help you stand out and separate yourself from your competitors as well as provide an opportunity to generate revenue.
Course structure
This is a bite-sized 90-minute virtual session covering the third component of personal brand creation – how to plan your Personal Brand Ecosystem.
It will cover:

How to plan your Personal Brand Ecosystem and deliver your personal brand experience to your target audience – in a seamless and integrated manner.
Authority Products
How to define your Personal Brand Promotion Channels such as website, content, and social and broadcast media.
How to define your Personal Brand Engagement Channels, the environments where your audience can engage and communicate with you.

North East Marketing Awards 2021
2021-12-02 | Newcastle upon Tyne
North East Marketing Awards are back for 2021! It will soon be time to celebrate again!
We’re very excited to announce that the North East Marketing Awards will be returning this December!
It’s been an incredibly difficult couple of years and we can’t wait to be able to celebrate with you again. Although it’s been a challenging time, it’s also been a time of immense creativity, resourcefulness and determination and that’s what we want to show case at this year’s awards. Whether you’re a marketing agency, in-house marketing team, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals.
Date: 2 December 2021
Venue: TBC
Nominations are open now!
Whether you’re a marketing agency, in-house marketing team, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals.
Categories

Rising Star of the Year
Marketer of the Year
Marketing Director of the Year
Campaign of the Year (Agency)
Campaign of the Year (In-House)
Not for Profit Campaign of the Year
The Adaptability Award *New for 2021*
Brand Creation of the Year (Agency)
Brand Creation of the Year (In-House)
Product Launch of the Year
In-House Marketing Team of the Year
Agency of the Year (Under 20 employees)
Agency of the Year (Over 20 employees)
Outstanding Achievement Award

Nomination Deadline: 15th October
Click here to view the category criteria & nominate.
nesma is a Corporate Sponsor for 2021, we are looking forward to seeing all your nominations!
Who should nominate?
The Awards are designed to showcase and celebrate marketing talent across the region. The award categories reflect the breadth of specialisms and roles across the profession and enable talent to be recognised across the career span from Rising Star of the Year to Outstanding Achievement. NEMA will be extending the relevant period for work for the 2021 awards from October 2019 to October 2021, celebrating 2 years of marketing expertise!
Contact Us
For more information email claire@echoevents.org or call 0191 241 4523.

Turn up the volume: Amplify culture and make a difference
2021-12-09 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
Enjoy this free Webinar Express series from CIM

Jacobs is a global company with 55,000 employees in over 40 countries delivering solutions to create a more connected, sustainable world. It has transformed itself from a traditional engineering and design business into a high-value technology solutions business with deep capability in energy, intelligence, infrastructure, cybersecurity and space exploration. A vibrant brand and culture are playing an essential role in the transition putting marketing and communications front and centre of the journey to higher growth sectors.
Nigel’s Presentation will cover:
• The challenges of integrating new organisational acquisitions in a virtual world
• Jacob’s workplace values and culture and how the culture is being amplified
• The importance of inclusion and diversity, and the difference between the two
• How the marketing and communications teams introduced a new corporate brand positioning to signal the move to solutions and empower employees to tell their story
The session is suitable for anyone in a marketing, communications or business role who wants to learn about how brand, value and culture can help businesses pivot to new services and markets.
Speaker:- Nigel Dove, Director of Marketing and Communications at Jacobs
Nigel is an award-winning marketing professional with significant leadership experience gained within complex and fast moving private and public sector environments. Nigel was previously Head of Marketing at the Manufacturing Institute and Director of Marketing at the North West Regional Development Agency.
The webinar is kindly hosted by CIM North West and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
To register for this webinar please click here.

If you have any questions regarding the event please use the contact details provided.

Marketing with purpose: Building trusted brand experiences
2022-01-18 13:00 - 14:00 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
Enjoy this free Webinar Express series from CIM
Our industry uses language when we speak about advertising to customers like targeting, reaching, influencing, and converting. Yet, as people, we would rather feel understood, heard, included, and welcomed.
Marketing with purpose is a strategy that should be a part of how you evolve your business and customer engagement. It creates a more authentic and genuine brand that increases trust, love and loyalty.
Speaker:- Ben Irons, Sales Director UK Strategic Sales at Microsoft
Ben joined the Microsoft Advertising team in 2018 and currently is the Travel Industry Director in the UK strategic advertiser segment. Ben has over ten years of experience in the digital marketing industry and as held digital leadership roles in PPC and Biddable Media at publisher and agency including roles at Yahoo, iProspect and PHD Media. He joined Microsoft from online retail marketplace Notonthehighstreet.com where he was Digital Director, overseeing all digital marketing activities to drive growth through customer acquisition and retention.
Ben is an advocate for diversity and inclusion, both internally within Microsoft and externally in the industry. He has represented Microsoft in talking about inclusive marketing at various industry and client events in recent years. He is a consistent contributor to the industry, presenting and judging at numerous industry events including Search Engine Strategies (SES), various Drum events and awards, and UK and EU Biddable Media Awards over the last few years.
The webinar is kindly hosted by CIM Wales and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
If you have any questions regarding the event please use the contact details provided.

Powering up your People Management - Managing Yourself
2022-01-21 10:00 - 11:30 | nesma Online, United Kingdom
Overview
We will start with you, looking at your approach to managing others, exploring your preferred leadership style, identifying your strengths and drivers and anticipating personal challenges. In this session, we will also discover the foundations of emotional intelligence and enhance your self-awareness.
Understanding yourself will help you to understand others. The ability to manage your own emotions and behaviours are essential to your success as a people manager and the content covered will give you clues as to your impact on others
Course structure
This is a bite sized 90-minute virtual session to help improve your understanding of the importance of effective people management and you as a people manager. It will be interactive to ensure you can focus on your individual needs.
It will cover:
Leadership styles

You will use key leadership models to explore your own leadership style, it’s impact and appropriateness given your business and your current challenges. We will discuss the pros and cons of a number of key styles.

Drivers and derailers

Understanding what motivates and energises us is important, as is understanding what gets in our way and holds us back. This ability to understand and manage our effectiveness becomes essential as we take on management and leadership roles.

Emotional Intelligence, self-awareness and self-regulation

A boards’ effectiveness is dependent on the structure of the board and the competency of its directors. Understanding this relationship allows you to develop the skills you need to fit into this dynamic.

Powering up your People Management - Harnessing Potential
2022-01-21 13:00 - 14:30 | nesma Online, United Kingdom
Overview
Understanding others is key to your success as a people manager, in this session we will demystify the principles of behaviour, performance and learning so you understand the key factors that encourage and support positive behaviour and performance.
Knowing how to influence, motivate and inspire others will help you to maximise the potential of the people in your team. We will apply some of the key concepts of behavioural science in a clear and practical way.
Course structure
This is a bite-sized 90-minute virtual session to help improve your understanding and capability when developing others. It will be interactive, including an activity to assess current development potential within your team.
It will cover:
Psychological safety

Although a relatively new topic for the boardroom, this basic human need holds the key to maximising the potential of individuals within a business and their collective innovation and improvement. We will use this perspective to consider your organisational culture and its impact on the performance of employees.

Sources of motivation and influence

As a leader you rely on motivating others to make things happen. We will use examples from everyday life to identify key sources of motivation and key influences on behaviour, both in terms of encouraging the behaviours you do want from your team and discouraging the ones you don’t.

Diagnosing skill and will

Taking part in this practical activity will enable you to reflect on current skill and will levels within your team, which will provide clues as to the most effective strategy for developing their skills and improving their performance.

Powering up your People Management - Challenging Conversations
2022-01-21 15:30 - 17:00 | nesma Online, United Kingdom
Overview
Managing others can be deeply rewarding; it can also be frustrating and challenging! This session will help to build your confidence and skills when managing poor performance and inappropriate behaviour. Spotting problems early and providing effective feedback is essential to maintain a positive team and progress toward team goals.
Feeling confident about addressing poor performance and unhelpful behaviour is an essential part of the people managers toolkit. The session will shed light on simple communication techniques that focus on addressing the issues whilst maintaining your relationship with members of your team.
Course structure
This is a bite-sized 90-minute virtual session to help improve your confidence and skills when managing poor performance and behaviour. It will be interactive and allow you to share current challenges.
It will cover:
Assertive communication

We will consider the basics of assertive communication, comparing this approach with others in terms of its effectiveness. We will encourage you to identify your current approach to having difficult conversations and suggest changes to words, tone and body language that convey an assertive position.

Effective feedback

Simple and straightforward advice on providing feedback in the most effective and timely way. An opportunity to practice with some case study examples.

Planning and having a courageous conversation

An opportunity to put together the ideas and tips from the session into a real-play, we will guide you through planning and conducting a conversation to address poor performance or inappropriate behaviour.

From haha to aha: Insight, serendipity and humour - CIM Marketing Club
2022-01-26 18:30 - 19:30 | Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home.
What is the CIM Marketing Club?

The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners.

Anthony Tasgal will deliver a paean to serendipity, insight and wit in a world obsessed with rationality, KPIs, metrics and ‘tick-boxing’.

He’ll cover 3 broad areas:

Why so serious? The arithmocracy, the obsessive worship of data and facts and what behavioural economics shows us about the power of engaging emotions
From haha to Aha: What can humour teach us about the identification and generation of insight
What do M. Night Shyamalan’s films, Schrödinger’s cat and a goldfish tell us about insight? Not just what insight is, but how it feels

Speaker:- Anthony Tasgal (known as Tas)
Tas is a trainer, author, speaker, brand and comms strategist and lecturer. He is a Course Director for The Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College, and principal advisor for CIO Connect in Hong Kong. He is also a long-term Ad Agency planner and still freelances with several agencies and clients including the Royal Albert Hall to tell their story for their 150th anniversary in 2021.

Tas is a global speaker and regularly contributes on marketing and communications subjects to the James Max show on TalkRADIO. He is the author of the award-winning books The Storytelling Book, which has sold over 30,000 copies globally, The Inspiratorium, and in 2020 InCitations. His specialist topics include storytelling, behavioural economics and insightment, and as a lapsed classicist he also indulges in etymology and Homer.

The webinar will last about an hour and is inclusive of a live Q&A session after the presentation.

This is the third of our CIM Marketing Club webinars planned for this academic year.

To register for this webinar please click here.

Carlisle Skills Fair
2022-01-27 14:30 - 18:30 | Carlisle College, Victoria Place, Carlisle, Cumbria, CA1 1HS, United Kingdom
The 8th annual Carlisle Skills Fair will be taking place at Carlisle College from 2:30 pm – 6:30 pm on 27th January 2022 hosted by John Stevenson MP.
nesma will be among a number of businesses and training providers from Carlisle attending.
Over 50 local employers and education, training and skills providers are set to attend and will be the largest number of employers and skills providers from the Carlisle area under one roof since 2020.
Whether you are thinking about an apprenticeship, a change of career, a return to work, or some form of further education or skills training, there will be a variety of organisations on hand for you to discuss options with.
To keep up to date with the latest information follow Carlisle Skills Fair (Facebook) or @SkillsFair (Twitter) and save the date!

Using Google’s ‘Web Analytics’ tool to learn about your web traffic
2022-02-14 12:00 - 14:00 | nesma Online, United Kingdom
Overview
Having a website is a great asset for any business, but so many of us leave it there without considering the importance of management or data collection from this asset. But understanding how many people access the site, where they’re coming from (e.g. social media or organic traffic) and how they’re using it are all vital pieces of information you need to know when it comes to optimising this asset for your business online. Which is precisely why the first session in this series introduces you to the first piece of your web optimisation puzzle – web analytics.
Whether you’re currently using web analytics tools or not, you’re going to want to develop your knowledge of how to use them effectively & efficiently to help your digital marketing efforts now and into the future.
Course structure
This is a practical and interactive 2hr virtual workshop to help you improve your understanding of your website analytics.
It will cover:

What Google Analytics is & the basics of getting set up
The essentials you need to know about the interface of the tool
How you can start to identify key metrics, dimensions & reports for your business needs

Maximising your on-page SEO strategy
2022-03-07 12:00 - 14:00 | nesma Online, United Kingdom
Overview
An essential component of any website strategy is to optimise each web page on that site to enable a search engine to better understand, index and then rank its contents in the SERP. Thus increasing the chances of that website being displayed as an answer to someone’s query online. This organic component of a web strategy cannot be overlooked, and so efforts need to be made in one’s understanding of this practice & its implications for your business’s online presence.
Course structure
This is a practical and interactive 2hr virtual workshop to help improve your understanding of your website optimisation.
It will cover:

What SEO is and how search engines really work
On-page SEO and developing your understanding of keyword research
Other on-page SEO practices that will further optimise your website

Using ‘HotJar’ to identify & assess key web traffic behaviour online
2022-04-04 12:00 - 14:00 | nesma Online, United Kingdom
Overview
Although quantitative data from web analytics tools such as ‘Google Analytics’ provide us with a good indication of how many people visit our site, how they access it and what they do there, they can’t answer questions such as “why is my web traffic not clicking on ‘x’ button?”
This is where qualitative analytics tools come in, such as HotJar, that facilitate things such as on-page feedback, screen recordings, and surveys that enable customers to tell us precisely what they did or didn’t like about their experience online. This session will focus entirely on this tool and how it can further benefit how you optimise your website for your online customers.
Course structure
This is a practical and interactive 2hr virtual workshop to help improve your understanding and the implementation of HotJar.
It will cover:

What behavioural analytics are and how they support your web analytics
The essentials of the HotJar tool and how to get started
Understanding the HotJar report/feedback options and getting set up with the tool

Developing your holistic website strategy
2022-04-25 12:00 - 14:00 | nesma Online, United Kingdom
Overview
If you have done any of the previous workshops in this series, you’ll know how important it is to put these into a strategic plan to get ‘more’ out of your existing web traffic and increase the rate of your desired online conversion. Be that email sign-ups, purchases, or link clicks.
If you haven’t been to any of the previous workshops, you can benefit from this workshop as a stand-alone session to help you identify problem areas of your site, address them, and finally implement a strategy that will truly work.
Course structure
This is a practical and interactive 2hr virtual workshop to help you pull together your online strategy.
It will cover:

The importance of identifying your website’s current objective
The process of using Analytics tools to identify problem processes on your website
Your approach to confronting these issues and dealing with them

Marketing Showcase - Glasgow
2022-04-27 10:00 - 14:00 | Hampden Park, Glasgow, Hampden Park, Glasgow, G42 9BA, United Kingdom
In this ever more competitive world, agility and innovation are the watchwords of success.
Adapting and evolving to meet new challenges, businesses of all types and sizes are embracing new marketing ideas and technologies to support business growth.

Visit the Marketing Showcase to gather “Know-How”, experience and innovations, in an environment that will help spark new ideas and find new products.
The nesma team will be there to talk about building your career and confidence with relevant professional qualifications

What is Change Management? How do we recognise the need for change and make it happen?
2022-05-12 10:00 - 11:30 | nesma Online, United Kingdom
Overview
Change Management is an enabling process which focuses on the people side of change and as a manager, you must understand why change is happening in your organisation.
To be effective you must be able to communicate the need for this change to either the strategic or to the delivery level of your organisation. You must also be able to deliver this change to the satisfaction of both the strategic leadership and the delivery teams.
Leaders fit in with change by ensuring they make the best-informed decisions for their teams, by doing the ‘right thing’! Managers fit in with change by ensuring change works both for the leaders and those that deliver for an organisation, by doing ‘things right’!
Course Structure
This is a bite-sized 90-minute virtual session to help improve your understanding of Change Management. How to recognize the need for change and how to make it happen Boards and Directors and how you fit with your Board. It will be interactive to ensure you focus on your individual needs.
It will cover:

Why we need change management and knowing our place in the change process.

We will unpick Kotter’s 8 STEP Change Process and link it to you and your business.

The changing environment: creating urgency or dealing with urgency

You will learn what causes the need for change and how to translate that to the people effected by change.

Building a guiding coalition. Creating the compelling future vision

You will look at the challenges of the change process and unpick the ‘how to’ of making it happen in clear realistic steps. You will look at building a guiding coalition: a team with enough power and influence to lead the change. Creating the compelling future vision: A target state for all involved.

Change Management: how do we take people with us?
2022-05-12 13:00 - 14:30 | nesma Online, United Kingdom
Overview
With change we need to see the need, move to meet the need and finish when there is no more need for it! Successful change is led by people who deliver literally ‘where the rubber meets the road’, those with the ability to build a high concept pitch backed with the ability to clearly define success for all involved. They will deal with teams who need the energy and drive to see it through, they deal with the teams who may be exhausted by the process and the teams who constantly ask are we there yet?
Course structure
This is a bite-sized 90-minute virtual session to help you to understand change management and how to take people with you. It will be interactive to ensure you focus on your individual needs.
It will cover:

Communicating the vision: Role modelling new behaviours creating a ‘high concept’ pitch

Understand how an organisational vision is created. Learn how to translate this vision from the strategic level to the delivery level of the organisation.

Enlisting your volunteer army: empowering action.

Know who to involve in the change process and how to enable them to deliver change.

Create the short-term wins: Define success and KISS (keep it small and simple)

Create achievable targets that get your team through the change process.

Change Management: how do we make it stick?
2022-05-12 15:30 - 17:00 | nesma Online, United Kingdom
Overview
Change management ensures that the change leaves an organisation better than it was before. This involves understanding what is driving the change, understanding the risks, understanding the people motivators, understanding the benefits, and having the ability to embed the change firmly within the culture of the organisation.
Course structure
This is an interactive virtual session. We will look at what drives change, what good change looks like and how we ensure that change sticks.
It will cover:

What is driving the change:

Organisations choose the right change based on their constraints around time, cost, and effort. An understanding of the constraints will help you identify where commitment is needed from: those being changed, those leading change and those delivering change.

Quantifying the benefits of the change:

Building on an understanding of the constraints around change and the commitments required you can develop the wins (in morale, performance, and capability) that you need to communicate to all parts of your organisation.

Embedding the change

Successful change management results in a beneficial institutionalised change. You will learn the importance of continually articulating the benefits of the new ways of working and your organisations’ success. You will learn how to develop ways of articulating this up the leadership chain and across the delivery teams.

Marketing Showcase - Newcastle
2022-06-07 10:00 - 14:00 | St James’ Park Stadium, Strawberry Place, Newcastle upon Tyne, NE1 4ST, United Kingdom

People Power
2022-06-23 | Northumbria University, Sutherland Building, Northumberland Road, Newcastle-upon-Tyne, NE1 8ST, United Kingdom
Times of uncertainty are also times of great innovation: Join us to discuss how we can unlock the power of our people.
Join Business Leaders & Managers from the North East at the conference’s VIP Breakfast, chaired by Ket Patel (UK Lead, Change Management Institute) to debate, discuss and share fresh thinking on how unlocking the power of our people can be central to ‘Levelling Up’ the North East and improving our region’s productivity.
People Power 2022 is a one day immersive and experiential conference for business leaders, managers & team leaders: putting people at the heart of business success. People Power will once again bring together the North East’s Business Leaders & Managers at Northumbria University for a full day of inspiration and training. Meet, connect, and re-connect with hundreds of others who have an interest in how they can develop and improve themselves, their team and their business. Understand the positive impact that focusing on the People Agenda will have on your business and on the people who work there.
Who will be there? People Power is designed to benefit anyone responsible for managing people – business leaders, managers, and HR professionals from across all industries.
Be part of the conversation.
For conference agenda & information visit: www.peoplepowerevents.co.uk

The Destination: How to create content that reaches your customer’s heart, and mind.
2022-07-06 10:00 - 11:30 | nesma Online, United Kingdom
Overview
It’s not enough to think like a customer, we need to get inside their head to truly understand what motivates them and makes them tick. Unless you’re able to spend time with your customers, you can only make assumptions about what they want and the solutions they require. This session will take you through the process of characterising your customer step by step until you feel confident about what they want to achieve.
If you don’t get to talk to your customers directly, we have several strategies to help you find the answers to these questions, before starting to develop Buyer Personas of your own.
Course Structure
This is a bite-sized 90-minute virtual session to help improve your understanding of Content Marketing. It will be interactive to ensure you focus on your individual needs.
We will cover:

Exploring the customer journey
Customer data versus customer insight
The value of developing buyer personas
Applying buyer personas to your content marketing plans

Get Ready: From ‘top of mind’ to ‘top of preference’: how to become the clear choice for customers
2022-07-06 13:00 - 14:30 | nesma Online, United Kingdom
Overview
This session will help you discover how you are unique. As Sainsburys said: “Our Values Make Us Different”. It’s as true for businesses, charities, agencies, corporations and sole traders as it is for us as people. Each has a personality and identity. But it is how you apply your values and deliver the benefit of them to your customers that is unique.
If you can turn your values into the value they deliver to your customers, then you’re really onto something. It’s time to show them what you do and why only you can do it.
Course Structure
This is a bite-sized 90-minute virtual session. As a group, we will work on how to apply your company’s values and prepare content perfect for customers. It will be interactive to ensure you focus on your individual needs.
It will cover:

Exploring the value in your brand
Reviewing your organisational values
Developing your mission statement
Defining what makes you different
Clarifying your value proposition

The Inventory: How to design a Content Marketing Plan that keeps you sane
2022-07-06 15:30 - 17:00 | nesma Online, United Kingdom
Overview
If you have been marketing your business, products and services for some time, you will have a back-catalogue to harvest for content ideas and online content to share more widely. This includes any digital content assets, but may also include offline, traditional marketing materials – even old brochures and reports. The efficient content marketer will look for opportunities to re-use and repurpose older content, or ‘hero’ assets like video, podcasts, webinars, online events and e-books.
Course structure
This is a bite-sized 90-minute virtual session. Together as a group, we will work on content ideas to develop a marketing plan that makes a positive impact on your company. It will be interactive to ensure you focus on your individual needs.
We will cover:
• The inbound or content marketing funnel
• Different content goals: ‘hub, hero and hygiene’ and ‘evergreen’
• Which content works for the different stages of the funnel
• Content marketing metrics – where to look for data
• How much you can achieve with an inventory of past and current content

nesma Carlisle Social - 7 September
2022-09-07 17:30 - 19:00 | The Guild Carlisle, 5 Abbey Street, Carlisle, Cumbria, CA3 8TX, United Kingdom
Let’s get together for our first Carlisle Social of 2022!
To connect, learn, share and enjoy this marketing social in Carlisle.
Stepping into any room, especially one filled with people you don’t know, can be a bit scary. Except at this event, we are all friends! We have things in common. We are passionate about delivering exceptional marketing and communications and we are past, current or prospective students with nesma.
You may have studied or aspire to study a CIM or CIPR qualification or have been on one of our short courses or would like to know more about them.
All you need to do is turn up and get the conversations started! A great opportunity to ask us about the new CIM & CIPR terms, and meet other individuals/businesses from Cumbria!

LinkedIn for Sales & Business Development
2022-09-20 13:30 - 16:00 | nesma Online, United Kingdom
LinkedIn for Sales & Business Development is a 1/2 day course that will help you master LinkedIn to reach and connect with your business or commercial customers more effectively.
With over 500 million users, LinkedIn has become the ‘go to’ platform for business professionals all over the world.
LinkedIn can definitely help you do more business – it’s a powerful platform but many business owners do not fully understand how to use LinkedIn to their best advantage.
This course is perfect for someone who already uses social media for fun but now wants to use it to market their business or services. You may be comfortable with some social media platforms, but you’re not sure which ones are best for your type of business. Social Media works best when integrated with your overall marketing plans and you will learn how and where to integrate it for the greatest impact.

On this half-day workshop you will learn:

the correct way to set up your LinkedIn Personal and Company accounts
how to customise and brand your profile
how to manage your settings
how to update your profile
how to connect with others and grow your following
the best type of content for your business
the best type of content for your target customers
the pros and cons of LinkedIn advertising
how to use LinkedIn for prospecting to identify and connect with target customers
how to build a referral network for leads and sales

This half-day workshop is designed for sales or marketing your organisation to businesses and will give you the knowledge, confidence and skills necessary to make the right impression.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email lucy.davidson@hyperlink-technology.com.

FREE Video Marketing Secrets Taster Session
2022-11-08 12:30 - 13:30 | nesma Online, United Kingdom
It is happening on Tuesday, 8 November 2022, between 12:30 – 1:30 pm.
Video marketing is evolving faster than ever, and businesses must stay ahead of the competition.
What worked last year may not work this year, and what works today may be obsolete in a few years. This taster will make you think about what is or is not working and where you need to steer your video marketing strategy in the future.

https://hyperlink-technology.com/nesma/wp-content/uploads/2022/09/Marketing-secrets-Web.mp4

Mark Bryant is a Royal Television Society Winning TV and video content producer. He has worked professionally in the media for nearly 25 years, with productions broadcast on BBC, ITV, Channel 4, Channel 5, Sky and MTV. As Managing Director of the multi-award-winning Media Partnership and Founder of FilmHero Video Marketing Academy, Mark is a leading expert in video marketing across many broadcast, online and social channels.
Video is one of the most powerful marketing tools available. It is engaging and visually appealing, but it can also be very effective in driving traffic and conversions. However, creating successful video content is not always easy.

CIM Graduation Ceremony November 2022
2022-11-12 09:45 - 13:00 | Central Hall Westminster, Central Hall Westminster, London, SW1H 9NH, United Kingdom
It’s time for you to celebrate and reflect on your personal achievements at CIM Graduation Ceremony.
The date for this year’s Graduation Ceremony for your exam board will take place on Saturday 12 November. Bookings have now opened for the CIM Graduation Ceremony.
To ensure you enjoy this special occasion without a glitch, we’ve pieced together all the information you need.
This event is by invitation only and for graduates who have passed with their last exam in September 2021, December 2021, April 2022 and July 2022 for the following qualifications:
• Diploma in Professional Marketing
• Diploma in Sustainable Marketing
• Diploma in Professional Digital Marketing
• CIM Marketing Leadership Programme
• Postgraduate Diploma in Professional Marketing

What happens next?

Please ensure you read this webpage prior to booking onto the Ceremony.
Click here to book your place (including any guests). All students must book their place by 14 October 2022. Places must only be booked from the time of receiving your invitation. Bookings will not be permitted if students have not completed and passed their qualification.
