nesma

#PRFest - Edinburgh - 14 & 15 June
2018-06-14 10:00 - 2018-06-15 16:30 UTC | Edinburgh – Whitespace, United Kingdom
Putting the human back into public relations
PRFest will help guide you in the right direction and hopefully give you a thirst to continue your learning outside the festival.
#PRFest focuses on professional development for senior PR practitioners, helping develop the skills and knowledge required to modernise practice and keep abreast of the developments in this fast-paced industry.
The #PRFest programme will focus on speaker and participant-led discussions along with practical learning. The format has been designed so you can either buy half-day, full-day or two-day tickets making the festival accessible to more practitioners.
Taking feedback from previous years into consideration, each session will be based on either 10-minute presentations and 10 minutes of questions and discussion or one-hour workshops.
PRFest is a two-day public relations festival designed by Laura Sutherland, a Chartered PR consultant who runs Aura PR. Her view is that sharing is caring – sharing knowledge and expertise is one of the best ways to help the industry develop.
The festival coincides with the Edinburgh international festivals, AMEC’s International Summit and Cannes Lions International Festival of Creativity.
If there is only one investment you make in your professional development, this is it.
Grab the bull by the horns and take control over your destiny.
Those enrolled in CPD can also gain up to 20 points!

CIPR Northern Conference - Newcastle - 13 July
2018-07-13 | Crowne Plaza Newcastle, Stephenson Quarter, Hawthorn House, Forth Banks,, Newcastle upon Tyne, NE1 3SA, United Kingdom
The CIPR Northern Conference is back for 2018.
This year it will be hosted in Newcastle by CIPR North East and is set to be bigger and better than ever before.
Taking place on Friday 13th July 2018 at the Crowne Plaza in Newcastle, the event will follow the exciting theme of PR: The Art and Science of Engagement. With headline speakers, breakout sessions and workshops, as well as panel debates and emerging tech presentations, followed by drinks receptions and networking opportunities, Northern Conference is a must-do for any PR practitioner.
Exploring the relationship between the art and science of engagement, delegates will learn from industry experts about psychology and how the brain works when it comes to the art of influence and everything in between to the other end of the scale, with sessions looking at creativity and how to train your brain to become more imaginative with your campaigns.
And if you are coming to Newcastle this summer don’t forget to visit the Great Exhibition of the North! A celebration of the region’s industrial and technological history while looking forward to the future, the Exhibition promises to see a summer of amazing exhibits, inspired technology, vibrant street performance and cutting-edge culture.
The conference is open to both members of the CIPR and non-members and if you hurry you can purchase early bird tickets.
By the way, if you’re engaged with the CIPR’s Continuing Professional Development scheme, this event is worth 10 CPD points.

Email & MailChimp - Newcastle - 24 July
2018-07-24 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Email marketing is an important part of any marketing strategy.
It’s a cost-effective way to promote your products and communicate with your customers to reach your business goals.
This email marketing & MailChimp will help you master the essentials of email marketing, list building, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections, that they will want to receive.
For Email Marketing you will learn:

how to collect contact data ethically
how to compile mailing lists and segment contacts into target groups
how and where to store contact data
how to select the right type of campaign
how to generate a content plan for your campaigns
how email marketing integrates with other marketing activities

For MailChimp you will learn:

how to set up your accounts correctly
how to set up your lists and sign up forms
how to brand templates for your campaigns
how to schedule and send out your campaigns
how to analyse the reports
how to set up Autoresponders
how to manage customers data in view of GDPR

This full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time.
Talk to us!
If you want to know more about this course, or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.

Intro to Social Media - Newcastle - 26 July
2018-07-26 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
A 1-day course to take you through the fundamentals of social media marketing.
This full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging.
You may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms, but you’re not sure which ones are best for your type of business.
Our Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter, Facebook, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly, how to use the platforms to make connections and how to generate appealing and appropriate content that works.
For each platform, you will learn:

the correct way to set up your social media accounts
how to customise and brand your profile
how to manage your settings
how to update your profile
how to connect with others and grow your following
the best type of content for your business
the best type of content for your target customers
how to manage customer data in view of GDPR

This day counts towards CPD.
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com
Register now!
We run our short courses throughout the year. To secure a place on the next available course please email hello@hyperlink-technology.com and we’ll sort the rest from there.
Take a look now at our calendar to see what courses have dates already assigned to them.
If there are no dates currently available please register your interest on this course and we will let you know once more dates become available.
Remember all our 1-day courses and qualifications can be run in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap you were trying to plug we can design a course just for your team.

Marketing Social - Carlisle – 4 Sept
2018-09-04 17:00 - 19:30 | The Guild Carlisle, 5 Abbey Street, Carlisle, Cumbria, CA3 8TX, United Kingdom
Let’s get together!
To connect, learn and share and enjoy this marketing social in Carlisle.
Stepping into a crowded room, especially one filled with people you don’t know, can be a bit scary. Except at this event, we are all friends! We have things in common. We are passionate about delivering exceptional marketing and communications and we are past, current or prospective students with nesma.
You may have studied or aspire to study a CIM, CIPR or DMI qualification or have been on one of our short courses or would like to know more about them.
All you need to do is bring a smile to have fun and get the conversations started!

CIM Meet with drinks - Newcastle - 6 Sept
2018-09-06 18:00 - 20:00 | Crowne Plaza Newcastle, Stephenson Quarter, Hawthorn House, Forth Banks,, Newcastle upon Tyne, NE1 3SA, United Kingdom
Join CIM and nesma for an informal networking event where marketers can get together, swap ideas and meet with potential mentors and mentees in a relaxed, social setting.
NESMA sponsor this event to enable you to explore next steps in developing your marketing career and give guidance on the latest courses available from CIM.
Category: Personal/soft skills
CPD duration: 2 hours
The event will start promptly at 18:00 and finish at 20:00.
If you are non-EU resident, please call the Network Support team on +44 (0)1628 427340 to make your booking.

Marketing & Sales event - Newcastle - 12 Sept
2018-09-12 08:30 - 10:30 | TusPark, 27 Grainger Street, Newcastle upon Tyne, Tyne & Wear, NE1 5JE, United Kingdom
Marketing and sales are the lifeblood of any business.

However, for businesses of every shape across every sector, coordinating efforts across the respective marketing and sales/business development teams can sometimes remain an unfulfilled goal.
But why is this the case – and where are the examples where it works seamlessly?
Powered by James Tennant, owner of Converge, and compered by James Ealey, Director at NGI Solutions, we’ve brought together an expert panel that will share their experiences in this area and answer your questions, helping you foster a stronger and more successful relationship between your marketing and sales teams.
As well as hearing from the panel, you’ll also be able to get involved by asking your own questions, as well as by networking with the other attendees. Drinks and nibbles will, of course, be provided.
8:30 am –Registration and networking
9:00 am – Opening remarks
James Tennant, Founder of Converge
James Ealey, Director at NGI Solutions
9:10 am – Panellist introductions
9:20 am – Panel discussion and Q&A
10:00 am – Networking
The event is taking place at TusPark, 27 Grainger St, Newcastle upon Tyne, NE1 5JE. TusPark is located on Grainger Street, opposite Yates’s. There is parking available all over Newcastle City Centre, with most car parks just a short walk from the venue.

Explore Artificial Intelligence - Gateshead - 12 September
2018-09-12 18:30 - 20:00 | PROTO, Baltic Business Quarter, Gateshead, Tyne & Wear, NE8 3DF, United Kingdom
Artificial intelligence (AI), we’ve all heard of it, but what is it and what does it mean for marketers?
Great North East marketer Pete Daykin, Co-founder and Director of Daykin and Storey, a digital transformation agency whose Wordnerds brand offers organisations next generation social listening opportunities using AI, will talk about AI and the potential it offers today, tomorrow and into the future.
The event will be hosted at the brand new £7.8m emerging technology centre, PROTO, on Baltic Business Quarter; an emerging district for knowledge-driven and innovative companies. This state-of-the-art research and development facility will showcase the latest emerging technologies including virtual and augmented reality.
CPD category: Digital integration
Duration: 1.5 hours
Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:00.
If you are non-EU resident please call the Network Support team+44 (0)1628 427340 to make your booking.
Please note, booking is essential to secure your place at the event.

Are you ready for the CIM new term
2018-09-17 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Today is the official term start date for CIM Marketing Qualifications L3 to L7.
Find out more about the different courses here:
CIM Foundation Certificate in Marketing – Level 3
CIM Certificate in Professional Marketing – Level 4
CIM Diploma in Professional Marketing – Level 6
CIM Digital Diploma in Professional Marketing – Level 6
CIM Marketing Leadership Programme – Level 7
If you already know which course you would like to enrol on please fill out the Application Form here.
If you are not sure which course is right for you, please give us a bell +44 (0)7734 222 254 or pop in for coffee and a chat. There are different ways to study depending on your lifestyle including a blended approach or classroom style learning sessions. So your learning experience can fit perfectly around you and a busy work schedule.
All our tutors are experienced marketers with industry experience who have been achieving a consistent 97% pass rate.

CIPR Foundation Bootcamp - 18 Sept
2018-09-18 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Complete your classroom studies in 1 week and hand in your assignment in October!
The CIPR Foundation Award in Public Relations is an introductory level course that defines the field and the scope of public relations. You will receive broad introductions to the specialist areas of PR and to in-house and consultancy working practices. Learn about best practices in CSR, reputation management and working with different stakeholder groups.
By the end of the course, you will be able to define the key terms, techniques and theories of public relations and understand the relationship between PR and marketing, advertising, promotions and publicity.
The course will also examine the role of the professional PR practitioner, focusing on ethical issues, the CIPR code of practice, and continuous professional development. The principles and practice of effective media relations, writing for the media, understanding a news story, use of visual imagery, and working with press and broadcast media will be also be covered.
This Bootcamp runs on:
Tuesday 18 September
Wednesday 19 September
Friday 21 September
You can hand in your assignment in October so you literally finish the course in less than a month!

Email & MailChimp - Newcastle - 18 Sept
2018-09-18 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Email marketing is an important part of any marketing strategy.
It’s a cost-effective way to promote your products and communicate with your customers to reach your business goals.
This email marketing & MailChimp will help you master the essentials of email marketing, list building, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections, that they will want to receive.
For Email Marketing you will learn:

how to collect contact data ethically
how to compile mailing lists and segment contacts into target groups
how and where to store contact data
how to select the right type of campaign
how to generate a content plan for your campaigns
how email marketing integrates with other marketing activities

For MailChimp you will learn:

how to set up your accounts correctly
how to set up your lists and sign up forms
how to brand templates for your campaigns
how to schedule and send out your campaigns
how to analyse the reports
how to set up Autoresponders
how to manage customers data in view of GDPR

This full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time.
A testimonial from the last session:
“Thank you to nesma and my tutor for an excellent, informative day of learning about email marketing and Mailchimp. It was well-paced and structured very well, packing in a lot more content than I would often expect from a one-day workshop. Our tutor made the effort to ensure the workshop was relevant to each attendee’s industry and role, and to link this with practical applications in line with their marketing strategy. It was good to get together with marketers from different sectors to share ideas, a great way to help us all think outside the box. At the end of the day, I was full of inspiration for my email marketing strategy!”
Eleanor McIntosh, Marketing Executive, North East
Email Marketing and Mailchimp
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.

Influencer PR & Marketing - Intermediate - Newcastle - 18 Sept
2018-09-18 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
A 1-day course to take you through the fundamentals of working effectively and ethically with influencers while complying with legislation and regulations.
The Essentials of Influencer PR & Marketing
This full-day workshop is designed for both marketing and public relations professionals and will show you how to work effectively and ethically with influencers, whilst keeping you on the right side of legislation and regulations.
More and more organisations and brands have started to work with bloggers and social media influencers on short and ongoing campaigns, yet it is much more than simple blogger outreach that is needed. Instead, this workshop will help you to develop a sustained and strategic approach, that is both ethical and effective.
Delivered by marketing/PR professionals and influencers, our Essentials of Influencer Marketing & PR is a practical skills session that will help you master the fundamentals of influencer relations. You will learn how to identify appropriate influencers, identify fake followers, understand the difference and importance of follow and no-follow links, how to ensure full disclosure of brand and blogger, what Domain Authority and Page Rank metrics actually mean, as well as being able to analyse engagement and the impact on your
business.
You will learn:
– whether working with influencers right for your client/organisation
– how to identify influencers
– how to approach influencers
– the difference between influencers and traditional media and marketing activity
– how to create a campaign that works
– how to work within the legal framework and regulations
– how to evaluate your campaign
The course is delivered by Anne-Marie Lacey, a Chartered PR practitioner and current CIPR National Outstanding Young Communicator of the Year. She is Chair of CIPR North East and through her own PR agency works with influencers on a daily basis; and Debbie Sharratt who is both a PR & Marketing professional, former CIPR North East Freelance PR of the year, independent practitioner and lifestyle blogger, sharing tips learnt from the world of influence, and Vice Chair of CIPR North East.
Both Anne-Marie and Debbie are Academic Tutors at a number of universities across the North East and Debbie is a CIPR tutor at
nesma.

CIPR Foundation Level - 19 Sept
2018-09-19 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
The CIPR Foundation Award in Public Relations is an introductory level course that defines the field and the scope of public relations. You will receive broad introductions to the specialist areas of PR and to in-house and consultancy working practices. Learn about best practices in CSR, reputation management and working with different stakeholder groups.
By the end of the course, you will be able to define the key terms, techniques and theories of public relations and understand the relationship between PR and marketing, advertising, promotions and publicity.
The course will also examine the role of the professional PR practitioner, focusing on ethical issues, the CIPR code of practice, and continuous professional development. The principles and practice of effective media relations, writing for the media, understanding a news story, use of visual imagery, and working with press and broadcast media will be also be covered.
This course runs on:
Wednesday 19 September
Wednesday 17 October
Friday 16 November

Conversation with Erika Marshall - Stockton-on-Tees - 20 Sept
2018-09-20 17:30 - 20:00 | Nifco UK Ltd, Battle House Farm, Durham Lane, Eaglescliffe, Stockton-On-Tees, County Durham, TS16 0PS, United Kingdom
These events are informal and informative and have been very popular so join us for a conversation with Nifco’s Erika Marshall.
Nifco is a company that has genuinely transformed over the course of the last few years, and it is important that we maintain a strong sense of who we are as we continue to add to our number. That means strong internal and external communications – Mike Matthews MBE, managing director and European operations officer
Take a tour around the Nifco UK base and hear Erika Marshall talk about her professional journey to become Nifco UK’s Marketing and Communications Manager.
Nifco is a plastic component supplier to a vast network of automotive manufacturers across the world. Established in 1967, Nifco has expanded into 17 countries with more than 35 production plants and four R&D centres.
CPD category: General business skills
Duration: 2 hours
Registration and networking are from 17:30; the event starts at 18:00 and finishes at 20:00.
This event is free for CIM members and studying members. Prices for students and non-members are inclusive of VAT with snack refreshments provided. If you have any special requirements please contact the Network Support team.
Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340 or cim.events@cim.co.uk.
If you are a non-EU resident, please contact the Network Support team to make your booking.

PR Live After 5 - Newcastle - 20 Sept
2018-09-20 18:00 - 20:00 | Lola Jeans, 1-3 Market Street, Newcastle upon Tyne, Tyne, NE1 6JE, United Kingdom
PR Live After 5 is the quarterly social event for PR professionals across the North East.
If you are looking to meet with other PR professionals in the area, share stories, celebrate success (or find support for hurdles), discover new talent or maybe meet your next employer – PR Live After 5 is the event for you.
PR Live After 5 takes place at Lola Jeans Newcastle quarterly. Everyone is welcome (members and non-members) so grab a drink and join us after work!
At our September event meet and mingle with CIPR CEO, Alastair McCapra, who will be joining us following the EGM.
Our regular event will be held a little later this month due to the committee holding a members-only EGM before the networking event starts. The EGM is to vote on aligning the North East committee’s planning year with HQ’s planning year. This is something that is being voted on across all of the CIPR regions and nations. If you are a member and would also like to attend the EGM please register here.
This event is worth 5 CPD points.
