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X-WR-CALDESC:Events for nesma
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TZOFFSETTO:+0000
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DTSTART:20180101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20191204T173000
DTEND;TZID=UTC:20191204T200000
DTSTAMP:20260409T003130
CREATED:20191113T143048Z
LAST-MODIFIED:20191113T143048Z
UID:7152-1575480600-1575489600@hyperlink-technology.com
SUMMARY:CIM Christmas meet with drinks - Newcastle - 4 Dec
DESCRIPTION:Open to all\, come and join CIM and nesma for this festive opportunity for marketers to get together\, discuss ideas\, meet new people and create new connections in a relaxed social setting. Please note\, there is no speaker\, sales pitches or presentation for this event.\n\nThere will be a free cocktail/Prosecco/beer and canapés for all guests.\n\nThe event will start at 17:30 and end at 20:00.\n\n\nCPD Category: Personal/soft skills\nDuration: 1 hour\n\nIf you are non-EU resident\, please call the Network Support team on +44 (0)1628 427340 to make your booking.
URL:https://hyperlink-technology.com/nesma/event/cim-meet-with-drinks-newcastle-4-dec/
LOCATION:Motel One Newcastle\, 15-25 High Bridge\, Newcastle upon Tyne\, Tyne & Wear\, NE1 1EW\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/06/Drinks-1.png
ORGANIZER;CN="CIM North East":MAILTO:cim.events@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191127T180000
DTEND;TZID=UTC:20191127T200000
DTSTAMP:20260409T003130
CREATED:20191120T121354Z
LAST-MODIFIED:20191120T121354Z
UID:7153-1574877600-1574884800@hyperlink-technology.com
SUMMARY:Marketing a Tech Startup - 27 November
DESCRIPTION:Understand how some of the most exciting businesses are tackling marketing challenges as they scale their business.\nWith the growth of startup’s in Scotland and the growing importance of data led tech businesses\, there is an increased demand for marketers who can deliver solutions for these businesses both in this country and in markets around the world. We’ve assembled a collection of marketing professionals who are working or have previously worked with a range of tech startup’s in Scotland who can help give some insight into what businesses need in terms of marketing\, what has worked and what’s not. \nOur panel consists of Nick Cole\, Chief Marketing and Commercial Officer at FloatApp\, Gavin Dear\, Chief Commercial Officer of Shotscope and Lynsey Jenkins\, former Chief Marketing Officer at ZoneFox\, and currently Director of Marketing at Fortinet. \nCPD category: Insights\nDuration: 1.5 hours \nRegistration and networking with refreshments is from 18:00\, the event starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Regional Events team to make your booking. \n\nFor more information please contact the Regional Events team on; \ncim.events@cim.co.uk \n(0)1628 427340
URL:https://hyperlink-technology.com/nesma/event/marketingatechstartup-27-november/
LOCATION:Edinburgh – Whitespace\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,Scotland,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/07/Scotland-Conf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191127T180000
DTEND;TZID=UTC:20191127T200000
DTSTAMP:20260409T003130
CREATED:20191120T121354Z
LAST-MODIFIED:20191120T121354Z
UID:7679-1574877600-1574884800@hyperlink-technology.com
SUMMARY:Marketing a Tech Startup - 27 November
DESCRIPTION:Understand how some of the most exciting businesses are tackling marketing challenges as they scale their business.\nWith the growth of startup’s in Scotland and the growing importance of data led tech businesses\, there is an increased demand for marketers who can deliver solutions for these businesses both in this country and in markets around the world. We’ve assembled a collection of marketing professionals who are working or have previously worked with a range of tech startup’s in Scotland who can help give some insight into what businesses need in terms of marketing\, what has worked and what’s not. \nOur panel consists of Nick Cole\, Chief Marketing and Commercial Officer at FloatApp\, Gavin Dear\, Chief Commercial Officer of Shotscope and Lynsey Jenkins\, former Chief Marketing Officer at ZoneFox\, and currently Director of Marketing at Fortinet. \nCPD category: Insights\nDuration: 1.5 hours \nRegistration and networking with refreshments is from 18:00\, the event starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Regional Events team to make your booking. \n\nFor more information please contact the Regional Events team on; \ncim.events@cim.co.uk \n(0)1628 427340
URL:https://hyperlink-technology.com/nesma/event/marketingatechstartup-27-november-2/
LOCATION:Edinburgh – Whitespace\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,Scotland,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/07/Scotland-Conf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191127T140000
DTEND;TZID=UTC:20191127T170000
DTSTAMP:20260409T003130
CREATED:20190529T054435Z
LAST-MODIFIED:20190529T054435Z
UID:6192-1574863200-1574874000@hyperlink-technology.com
SUMMARY:Business Development 101: Grow your business - 4
DESCRIPTION:Business Development for PR\nby CIPR North East Group\nThis session will build on the learnings from past events and give a broader approach to growing your business. Whether you are freelance\, an agency founder or have core responsibility for business development within an agency – this event is for you. \nDelivered in partnership with Scaleup North East\, a growth hub dedicated to providing support\, mentoring and training to growing businesses\, this sales insights workshop is designed to help increase your knowledge of some of the most powerful techniques and principles that your business can deploy to improve your sales strategy and bring in more commercial revenues. \nDuring the workshop you will hear from some of the region’s most successful experts in B2B sales and business development\, providing unique perspectives into product\, solution and insight selling. \nTopics which will be covered during the event include: \n\nDo’s and don’ts of business development.\nHow to approach a target client\, how this should differ between cold and warm targets\, channels of approach and best methods.\nHow to sell to and close a new business leads.\nMaintaining a lead and relationship if they’re not ready to work with you straight away but there is opportunity in the future.\nGetting costing right.\nNavigating the first month – building a good working relationship.\nSetting boundaries\, managing expectations and future proofing against over servicing.\n\nThis event is for – freelancers or agencies looking to grow their business. \nThis event is part of the Business Development for PR series\, giving you the opportunity to learn tips and tricks from industry experts on how to develop and grow your business through obtaining new clients. To get the most out of these sessions\, we recommend you attend them as a series. If you attend two events in this series we’re offering your third ticket for half price. \nPlease note if you choose to book three events to access the discount you must use the same email address to book all tickets. This will be cross-referenced to approve any discounted tickets booked. Anyone who hasn’t booked three events will be asked to change their booking to a full price ticket.
URL:https://hyperlink-technology.com/nesma/event/business-development-101-grow-your-business-3/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/05/Grow.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191127T140000
DTEND;TZID=UTC:20191127T170000
DTSTAMP:20260409T003130
CREATED:20190529T054435Z
LAST-MODIFIED:20190529T054435Z
UID:7662-1574863200-1574874000@hyperlink-technology.com
SUMMARY:Business Development 101: Grow your business - 4
DESCRIPTION:Business Development for PR\nby CIPR North East Group\nThis session will build on the learnings from past events and give a broader approach to growing your business. Whether you are freelance\, an agency founder or have core responsibility for business development within an agency – this event is for you. \nDelivered in partnership with Scaleup North East\, a growth hub dedicated to providing support\, mentoring and training to growing businesses\, this sales insights workshop is designed to help increase your knowledge of some of the most powerful techniques and principles that your business can deploy to improve your sales strategy and bring in more commercial revenues. \nDuring the workshop you will hear from some of the region’s most successful experts in B2B sales and business development\, providing unique perspectives into product\, solution and insight selling. \nTopics which will be covered during the event include: \n\nDo’s and don’ts of business development.\nHow to approach a target client\, how this should differ between cold and warm targets\, channels of approach and best methods.\nHow to sell to and close a new business leads.\nMaintaining a lead and relationship if they’re not ready to work with you straight away but there is opportunity in the future.\nGetting costing right.\nNavigating the first month – building a good working relationship.\nSetting boundaries\, managing expectations and future proofing against over servicing.\n\nThis event is for – freelancers or agencies looking to grow their business. \nThis event is part of the Business Development for PR series\, giving you the opportunity to learn tips and tricks from industry experts on how to develop and grow your business through obtaining new clients. To get the most out of these sessions\, we recommend you attend them as a series. If you attend two events in this series we’re offering your third ticket for half price. \nPlease note if you choose to book three events to access the discount you must use the same email address to book all tickets. This will be cross-referenced to approve any discounted tickets booked. Anyone who hasn’t booked three events will be asked to change their booking to a full price ticket.
URL:https://hyperlink-technology.com/nesma/event/business-development-101-grow-your-business-3-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/05/Grow.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191126T100000
DTEND;TZID=UTC:20191126T163000
DTSTAMP:20260409T003130
CREATED:20190821T153848Z
LAST-MODIFIED:20190821T153848Z
UID:6417-1574762400-1574785800@hyperlink-technology.com
SUMMARY:Transform your storytelling - Newcastle - 26 Nov
DESCRIPTION:How can you tell a better story?\nStorytelling and narrative skills are critical to add greater impact to your strategic communications and public relations. \nCourse Objectives:\nThis practical-based storytelling workshop provides you with an easy-to-use toolkit to transform all your communications into powerful stories that will enthral your audience. \nCourse Content:\n\nHow to transform your strategies and stories\nHow to create BIG IDEAS for multi-channel stories\nUnderstand what narrative is – and what it isn’t – and how to use it for new insights for strategic thinking\nIdentify your Story Persona and how to tell your stories through that Persona\nTransform your next Thought Leadership\, strategy\, message\, news release or content using the fundamental 5 Story Plots\nIdentify the very heart of your emotional message and use it to connect\nDiscover how to ‘Story Listen’\n\nWhat you will learn:\n\nThat you may have been a ‘news storyteller’ rather than a storyteller\nTo stop using unnecessarily tedious\, tame or uninspiring communications whatever the occasion\nHow to unleash the great stories within you and around you\nTo listen first\, to ensure you discover the story\n\nHow you will benefit:\n\nYou will be a more confident storyteller and creator of compelling corporate narrative\nAble to identify and use key storytelling strategies and tools\nYour communications will have more impact\, engagement and memorability\nYou can influence and change behaviours by identifying the underlying scripts people are using in the telling of their story by providing more powerful alternatives\nYou will have many more stories to tell\n\nWho should attend:\n\nYou may have strong news or report writing skills but are you an outstanding storyteller?\nYou need to achieve impact or looking for that BIG idea that works across multiple channels\nYou want to influence others to stop using the underlying scripts they are using\n\nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/transform-your-storytelling-newcastle-2-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/Story-3.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191126T100000
DTEND;TZID=UTC:20191126T163000
DTSTAMP:20260409T003130
CREATED:20190821T153848Z
LAST-MODIFIED:20190821T153848Z
UID:7672-1574762400-1574785800@hyperlink-technology.com
SUMMARY:Transform your storytelling - Newcastle - 26 Nov
DESCRIPTION:How can you tell a better story?\nStorytelling and narrative skills are critical to add greater impact to your strategic communications and public relations. \nCourse Objectives:\nThis practical-based storytelling workshop provides you with an easy-to-use toolkit to transform all your communications into powerful stories that will enthral your audience. \nCourse Content:\n\nHow to transform your strategies and stories\nHow to create BIG IDEAS for multi-channel stories\nUnderstand what narrative is – and what it isn’t – and how to use it for new insights for strategic thinking\nIdentify your Story Persona and how to tell your stories through that Persona\nTransform your next Thought Leadership\, strategy\, message\, news release or content using the fundamental 5 Story Plots\nIdentify the very heart of your emotional message and use it to connect\nDiscover how to ‘Story Listen’\n\nWhat you will learn:\n\nThat you may have been a ‘news storyteller’ rather than a storyteller\nTo stop using unnecessarily tedious\, tame or uninspiring communications whatever the occasion\nHow to unleash the great stories within you and around you\nTo listen first\, to ensure you discover the story\n\nHow you will benefit:\n\nYou will be a more confident storyteller and creator of compelling corporate narrative\nAble to identify and use key storytelling strategies and tools\nYour communications will have more impact\, engagement and memorability\nYou can influence and change behaviours by identifying the underlying scripts people are using in the telling of their story by providing more powerful alternatives\nYou will have many more stories to tell\n\nWho should attend:\n\nYou may have strong news or report writing skills but are you an outstanding storyteller?\nYou need to achieve impact or looking for that BIG idea that works across multiple channels\nYou want to influence others to stop using the underlying scripts they are using\n\nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/transform-your-storytelling-newcastle-2-2-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/Story-3.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191116T094500
DTEND;TZID=UTC:20191116T130000
DTSTAMP:20260409T003130
CREATED:20190808T175034Z
LAST-MODIFIED:20190808T175034Z
UID:7669-1573897500-1573909200@hyperlink-technology.com
SUMMARY:CIM Graduation Ceremony 2019 - 16 Nov
DESCRIPTION:It’s time for you to celebrate and reflect on your personal achievements at this year’s CIM Graduation Ceremony which is held on 16 November at the Central Hall Westminster. \nTo ensure you enjoy this special occasion without a glitch\, we’ve pieced together all the information you need to answer all of your questions around Graduation. \nThis event is by invitation only and for graduates who have passed their last exam in December 2018 and April/July 2019 for the following qualifications: \n\nProfessional Postgraduate Diploma in Marketing\nDiploma in Professional Marketing\nDigital Diploma in Professional Marketing\nCIM Marketing Leadership Programme\nPostgraduate Diploma in Professional Marketing\n\n\nThe Days Agenda\n\n\n\n09:45 – 10:30\nRegistration\n\n\n11:00 – 11:15\nGraduates and guests to be seated in the Great Hall\n\n\n11:30 – 12:30\nGraduation Ceremony\n\n\n12:30 – 13:00\nRobe return and close
URL:https://hyperlink-technology.com/nesma/event/cim-graduation-ceremony-2019-16-nov-2/
LOCATION:Central Hall Westminster\, Central Hall Westminster\, London\, SW1H 9NH\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/12/Graduation.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191116T094500
DTEND;TZID=UTC:20191116T130000
DTSTAMP:20260409T003130
CREATED:20190808T175034Z
LAST-MODIFIED:20190808T175034Z
UID:6375-1573897500-1573909200@hyperlink-technology.com
SUMMARY:CIM Graduation Ceremony 2019 - 16 Nov
DESCRIPTION:It’s time for you to celebrate and reflect on your personal achievements at this year’s CIM Graduation Ceremony which is held on 16 November at the Central Hall Westminster. \nTo ensure you enjoy this special occasion without a glitch\, we’ve pieced together all the information you need to answer all of your questions around Graduation. \nThis event is by invitation only and for graduates who have passed their last exam in December 2018 and April/July 2019 for the following qualifications: \n\nProfessional Postgraduate Diploma in Marketing\nDiploma in Professional Marketing\nDigital Diploma in Professional Marketing\nCIM Marketing Leadership Programme\nPostgraduate Diploma in Professional Marketing\n\n\nThe Days Agenda\n\n\n\n09:45 – 10:30\nRegistration\n\n\n11:00 – 11:15\nGraduates and guests to be seated in the Great Hall\n\n\n11:30 – 12:30\nGraduation Ceremony\n\n\n12:30 – 13:00\nRobe return and close
URL:https://hyperlink-technology.com/nesma/event/cim-graduation-ceremony-2019-16-nov/
LOCATION:Central Hall Westminster\, Central Hall Westminster\, London\, SW1H 9NH\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/12/Graduation.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191114T180000
DTEND;TZID=UTC:20191114T204500
DTSTAMP:20260409T003130
CREATED:20190906T091405Z
LAST-MODIFIED:20190906T091405Z
UID:6432-1573754400-1573764300@hyperlink-technology.com
SUMMARY:Blazon or brand? - 14 November
DESCRIPTION:Logos vs coats of arms\, protection\, infringement and corporate identity\nElizabeth Roads LVO\, Snawdoun Herald\, formerly Lyon Clerk at the Court of the Lord Lyon until 2018\, talks to CIM Scotland about heraldry and branding. Elizabeth will offer a practical introduction to heraldry and offer guidance on when and how to work with the Court of the Lyon on logo design. \n\nDuring the session Elizabeth with cover the following topics:\n•    What is heraldry and how does it operate in Scotland\n•    Court of the Lord Lyon\n•    Granting of arms\n•    Protection and infringement\n•    Corporate identity\n•    Logo v coat of arms – compare and contrast\n•    Flags and badges\n•    Use of arms as corporate identity\n•    Q&A’s\n\nYou can find out more about our speaker\, Elizabeth Roads\, here.\n\nRefreshments will be provided on arrival including tea\, coffee and biscuits. After the presentation there will be an opportunity to network with fellow professionals at the Monboddo Bar. \nCPD category: Brand\nDuration: 1.5 hour \nRegistration and networking with refreshments are from 18:00\, the event starts at 18:30 and finishes at 20:45. If you are non-EU resident please call the Regional Events team to make your booking. \n\nFor more information please contact the Regional Events team on; \ncim.events@cim.co.uk \n(0)1628 427340
URL:https://hyperlink-technology.com/nesma/event/blazon-or-brand-14-nov/
LOCATION:DoubleTree by Hilton Edinburgh\, City Centre\, 34 Bread Street\, Edinburgh\, EH3 9AF\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,Scotland,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/06/Drinks-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191114T180000
DTEND;TZID=UTC:20191114T204500
DTSTAMP:20260409T003130
CREATED:20190906T091405Z
LAST-MODIFIED:20190906T091405Z
UID:7674-1573754400-1573764300@hyperlink-technology.com
SUMMARY:Blazon or brand? - 14 November
DESCRIPTION:Logos vs coats of arms\, protection\, infringement and corporate identity\nElizabeth Roads LVO\, Snawdoun Herald\, formerly Lyon Clerk at the Court of the Lord Lyon until 2018\, talks to CIM Scotland about heraldry and branding. Elizabeth will offer a practical introduction to heraldry and offer guidance on when and how to work with the Court of the Lyon on logo design. \n\nDuring the session Elizabeth with cover the following topics:\n•    What is heraldry and how does it operate in Scotland\n•    Court of the Lord Lyon\n•    Granting of arms\n•    Protection and infringement\n•    Corporate identity\n•    Logo v coat of arms – compare and contrast\n•    Flags and badges\n•    Use of arms as corporate identity\n•    Q&A’s\n\nYou can find out more about our speaker\, Elizabeth Roads\, here.\n\nRefreshments will be provided on arrival including tea\, coffee and biscuits. After the presentation there will be an opportunity to network with fellow professionals at the Monboddo Bar. \nCPD category: Brand\nDuration: 1.5 hour \nRegistration and networking with refreshments are from 18:00\, the event starts at 18:30 and finishes at 20:45. If you are non-EU resident please call the Regional Events team to make your booking. \n\nFor more information please contact the Regional Events team on; \ncim.events@cim.co.uk \n(0)1628 427340
URL:https://hyperlink-technology.com/nesma/event/blazon-or-brand-14-nov-2/
LOCATION:DoubleTree by Hilton Edinburgh\, City Centre\, 34 Bread Street\, Edinburgh\, EH3 9AF\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,Scotland,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/06/Drinks-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191107T080000
DTEND;TZID=UTC:20191107T100000
DTSTAMP:20260409T003130
CREATED:20191021T145340Z
LAST-MODIFIED:20191021T145340Z
UID:7149-1573113600-1573120800@hyperlink-technology.com
SUMMARY:Marketers networking breakfast - 7 November
DESCRIPTION:Open to all\, this is an opportunity for marketers to get together\, discuss ideas\, meet new people and create new connections in a relaxed social setting. The morning will be informal with a brief introduction\, however\, no presentation will take place. \nnesma is sponsoring this event\, it’s a great opportunity to catch up with us before the new term starts and we will be eager to answer any questions you may have about the revised CIM syllabus. \nCPD category: Personal/soft skills\nDuration: 1 hour \nThe event will start promptly at 08:00 and finish at 10:00. If you are a non-EU resident\, please contact the Regional Events team to make your booking. \n\nFor more information please contact the Regional Events team on; \ncim.events@cim.co.uk \n+44 (0)1628 427340 \n\n 
URL:https://hyperlink-technology.com/nesma/event/marketers-networking-breakfast-7-november-2/
LOCATION:Motel One Newcastle\, 15-25 High Bridge\, Newcastle upon Tyne\, Tyne & Wear\, NE1 1EW\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/08/Breakfast.png
ORGANIZER;CN="CIM North East":MAILTO:cim.events@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191107T080000
DTEND;TZID=UTC:20191107T100000
DTSTAMP:20260409T003130
CREATED:20191021T145340Z
LAST-MODIFIED:20191021T145340Z
UID:7675-1573113600-1573120800@hyperlink-technology.com
SUMMARY:Marketers networking breakfast - 7 November
DESCRIPTION:Open to all\, this is an opportunity for marketers to get together\, discuss ideas\, meet new people and create new connections in a relaxed social setting. The morning will be informal with a brief introduction\, however\, no presentation will take place. \nnesma is sponsoring this event\, it’s a great opportunity to catch up with us before the new term starts and we will be eager to answer any questions you may have about the revised CIM syllabus. \nCPD category: Personal/soft skills\nDuration: 1 hour \nThe event will start promptly at 08:00 and finish at 10:00. If you are a non-EU resident\, please contact the Regional Events team to make your booking. \n\nFor more information please contact the Regional Events team on; \ncim.events@cim.co.uk \n+44 (0)1628 427340 \n\n 
URL:https://hyperlink-technology.com/nesma/event/marketers-networking-breakfast-7-november-2-2/
LOCATION:Motel One Newcastle\, 15-25 High Bridge\, Newcastle upon Tyne\, Tyne & Wear\, NE1 1EW\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/08/Breakfast.png
ORGANIZER;CN="CIM North East":MAILTO:cim.events@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191025
DTEND;VALUE=DATE:20191026
DTSTAMP:20260409T003130
CREATED:20190821T153457Z
LAST-MODIFIED:20190821T153457Z
UID:7671-1571961600-1572047999@hyperlink-technology.com
SUMMARY:Transform your storytelling - Newcastle - 25 Oct
DESCRIPTION:How can you tell a better story?\nStorytelling and narrative skills are critical to add greater impact to your strategic communications and public relations. \nCourse Objectives:\nThis practical-based storytelling workshop provides you with an easy-to-use toolkit to transform all your communications into powerful stories that will enthral your audience. \nCourse Content:\n\nHow to transform your strategies and stories\nHow to create BIG IDEAS for multi-channel stories\nUnderstand what narrative is – and what it isn’t – and how to use it for new insights for strategic thinking\nIdentify your Story Persona and how to tell your stories through that Persona\nTransform your next Thought Leadership\, strategy\, message\, news release or content using the fundamental 5 Story Plots\nIdentify the very heart of your emotional message and use it to connect\nDiscover how to ‘Story Listen’\n\nWhat you will learn:\n\nThat you may have been a ‘news storyteller’ rather than a storyteller\nTo stop using unnecessarily tedious\, tame or uninspiring communications whatever the occasion\nHow to unleash the great stories within you and around you\nTo listen first\, to ensure you discover the story\n\nHow you will benefit:\n\nYou will be a more confident storyteller and creator of compelling corporate narrative\nAble to identify and use key storytelling strategies and tools\nYour communications will have more impact\, engagement and memorability\nYou can influence and change behaviours by identifying the underlying scripts people are using in the telling of their story by providing more powerful alternatives\nYou will have many more stories to tell\n\nWho should attend:\n\nYou may have strong news or report writing skills but are you an outstanding storyteller?\nYou need to achieve impact or looking for that BIG idea that works across multiple channels\nYou want to influence others to stop using the underlying scripts they are using\n\nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/transform-your-storytelling-newcastle-2-2-3/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/Story-3.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191025
DTEND;VALUE=DATE:20191026
DTSTAMP:20260409T003130
CREATED:20190821T153457Z
LAST-MODIFIED:20190821T153457Z
UID:6415-1571961600-1572047999@hyperlink-technology.com
SUMMARY:Transform your storytelling - Newcastle - 25 Oct
DESCRIPTION:How can you tell a better story?\nStorytelling and narrative skills are critical to add greater impact to your strategic communications and public relations. \nCourse Objectives:\nThis practical-based storytelling workshop provides you with an easy-to-use toolkit to transform all your communications into powerful stories that will enthral your audience. \nCourse Content:\n\nHow to transform your strategies and stories\nHow to create BIG IDEAS for multi-channel stories\nUnderstand what narrative is – and what it isn’t – and how to use it for new insights for strategic thinking\nIdentify your Story Persona and how to tell your stories through that Persona\nTransform your next Thought Leadership\, strategy\, message\, news release or content using the fundamental 5 Story Plots\nIdentify the very heart of your emotional message and use it to connect\nDiscover how to ‘Story Listen’\n\nWhat you will learn:\n\nThat you may have been a ‘news storyteller’ rather than a storyteller\nTo stop using unnecessarily tedious\, tame or uninspiring communications whatever the occasion\nHow to unleash the great stories within you and around you\nTo listen first\, to ensure you discover the story\n\nHow you will benefit:\n\nYou will be a more confident storyteller and creator of compelling corporate narrative\nAble to identify and use key storytelling strategies and tools\nYour communications will have more impact\, engagement and memorability\nYou can influence and change behaviours by identifying the underlying scripts people are using in the telling of their story by providing more powerful alternatives\nYou will have many more stories to tell\n\nWho should attend:\n\nYou may have strong news or report writing skills but are you an outstanding storyteller?\nYou need to achieve impact or looking for that BIG idea that works across multiple channels\nYou want to influence others to stop using the underlying scripts they are using\n\nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/transform-your-storytelling-newcastle-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/Story-3.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191016T083000
DTEND;TZID=UTC:20191016T103000
DTSTAMP:20260409T003130
CREATED:20190531T080058Z
LAST-MODIFIED:20190531T080058Z
UID:7663-1571214600-1571221800@hyperlink-technology.com
SUMMARY:Business Development 101: How to write and deliver a pitch - 3
DESCRIPTION:Business Development for PR\nby CIPR North East Group\nPart of our business development for PR series this event is aimed at independent practitioners and agencies wanting to improve their skills in developing\, writing and delivering a pitch. \nYou will hear first-hand from senior in-house practitioners what they look for in an agency and dos and don’ts of pitching. \nTopics which will be covered during the event include: \n\nWhat the client looks for in an agency.\nAdvice on how to structure a response.\nDo’s and don’ts of pitching.\nWhat to avoid doing – the clients pet hates of agencies during the pitching process.\nMost important considerations when putting a proposal together – what the client values most.\nDon’t waste your time – we’ll cover elements of a pitch that clients see on a regular basis and don’t deem necessary.\nGold start attributes – what the client really look for in an agency and what makes them stand out.\nThe difference between the public and private sector in terms of approach\, response and criteria.\nGood and bad examples of pitches.\n\nThis event is for independent practitioners and agencies wanting to develop their skills in pitching for new business. This event is part of the Business Development for PR series\, giving you the opportunity to learn tips and tricks from industry experts on how to develop and grow your business through obtaining new clients. To get the most out of these sessions\, we recommend you attend them as a series. If you attend two events in this series we’re offering your third ticket for half price.
URL:https://hyperlink-technology.com/nesma/event/business-development-101-how-to-write-and-deliver-a-pitch-3-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/05/Pitch.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191016T083000
DTEND;TZID=UTC:20191016T103000
DTSTAMP:20260409T003130
CREATED:20190531T080058Z
LAST-MODIFIED:20190531T080058Z
UID:6228-1571214600-1571221800@hyperlink-technology.com
SUMMARY:Business Development 101: How to write and deliver a pitch - 3
DESCRIPTION:Business Development for PR\nby CIPR North East Group\nPart of our business development for PR series this event is aimed at independent practitioners and agencies wanting to improve their skills in developing\, writing and delivering a pitch. \nYou will hear first-hand from senior in-house practitioners what they look for in an agency and dos and don’ts of pitching. \nTopics which will be covered during the event include: \n\nWhat the client looks for in an agency.\nAdvice on how to structure a response.\nDo’s and don’ts of pitching.\nWhat to avoid doing – the clients pet hates of agencies during the pitching process.\nMost important considerations when putting a proposal together – what the client values most.\nDon’t waste your time – we’ll cover elements of a pitch that clients see on a regular basis and don’t deem necessary.\nGold start attributes – what the client really look for in an agency and what makes them stand out.\nThe difference between the public and private sector in terms of approach\, response and criteria.\nGood and bad examples of pitches.\n\nThis event is for independent practitioners and agencies wanting to develop their skills in pitching for new business. This event is part of the Business Development for PR series\, giving you the opportunity to learn tips and tricks from industry experts on how to develop and grow your business through obtaining new clients. To get the most out of these sessions\, we recommend you attend them as a series. If you attend two events in this series we’re offering your third ticket for half price.
URL:https://hyperlink-technology.com/nesma/event/business-development-101-how-to-write-and-deliver-a-pitch-3/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/05/Pitch.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191011T093000
DTEND;TZID=UTC:20191011T170000
DTSTAMP:20260409T003130
CREATED:20190509T204031Z
LAST-MODIFIED:20190509T204031Z
UID:6154-1570786200-1570813200@hyperlink-technology.com
SUMMARY:Chartered PR Practitioner Assessment Day\, Newcastle - 11 Oct
DESCRIPTION:Get CIPR Chartered\nFind out more about the CIPR Assessment Day happening in Newcastle on 11 October 2019. \n\nAre you currently working in Public Relations in the UK? Would you like to become a Chartered PR Practitioner? \nFirstly you must be a member of the CIPR at MCIPR or FCIPR grade and registered on the CIPR’s CPD ladder. \nYou will also require evidence of a commitment to life-long learning\, which can include CIPR CPD (or equivalent)\, or other evidence of recent professional development in public relations. \nYour skills\, knowledge and experience in leadership\, strategy and ethics will all be assessed. \nFor more information please visit https://www.cipr.co.uk/chartered. \nDownload the Chartered Handbook here.
URL:https://hyperlink-technology.com/nesma/event/chartered-pr-practitioner-assessment-day-newcastle-11-oct/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/05/CIPR3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191011T093000
DTEND;TZID=UTC:20191011T170000
DTSTAMP:20260409T003130
CREATED:20190509T204031Z
LAST-MODIFIED:20190509T204031Z
UID:7657-1570786200-1570813200@hyperlink-technology.com
SUMMARY:Chartered PR Practitioner Assessment Day\, Newcastle - 11 Oct
DESCRIPTION:Get CIPR Chartered\nFind out more about the CIPR Assessment Day happening in Newcastle on 11 October 2019. \n\nAre you currently working in Public Relations in the UK? Would you like to become a Chartered PR Practitioner? \nFirstly you must be a member of the CIPR at MCIPR or FCIPR grade and registered on the CIPR’s CPD ladder. \nYou will also require evidence of a commitment to life-long learning\, which can include CIPR CPD (or equivalent)\, or other evidence of recent professional development in public relations. \nYour skills\, knowledge and experience in leadership\, strategy and ethics will all be assessed. \nFor more information please visit https://www.cipr.co.uk/chartered. \nDownload the Chartered Handbook here.
URL:https://hyperlink-technology.com/nesma/event/chartered-pr-practitioner-assessment-day-newcastle-11-oct-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/05/CIPR3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191010T063000
DTEND;TZID=UTC:20191010T233000
DTSTAMP:20260409T003130
CREATED:20190509T201550Z
LAST-MODIFIED:20190509T201550Z
UID:7653-1570689000-1570750200@hyperlink-technology.com
SUMMARY:North East Marketing Awards 2019
DESCRIPTION:It will soon be time to celebrate again!\nLast year over 300 marketing and business professionals from across the region came together to celebrate the wealth of talent in the North East marketing sector. This year we hope to showcase even more talent\, creativity\, innovation and passion! \nDate: 10 October 2019\nVenue: The Discovery Museum \nNominations are open now!\nWhether you’re a marketing agency\, in-house marketing team\, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals. \nCategories\n\nRising Star of the Year\nMarketer of the Year\nMarketing Director of the Year\nDigital Campaign of the Year\nIntegrated Campaign of the Year (Agency)\nIntegrated Campaign of the Year (In-House)\nNot for Profit Campaign of the Year\nBrand Creation of the Year (Agency)\nBrand Creation of the Year (In-House)\nProduct Launch of the Year\nIn-House Marketing Team of the Year\nSmall Agency of the Year (Under 20 employees)\nDigital Marketing Agency of the Year\nIntegrated Marketing Agency of the Year\nOutstanding Achievement Award\n\nNomination Deadline: 15th July \nClick here to view the category criteria & nominate. \nnesma is the category sponsor for Marketer of the Year and we are looking forward to seeing all your nominations! \nWho should nominate?\nThe awards are open to all those working within the fields of marketing\, digital and PR from all industry sectors operating in the North East. The deadline for nominations is the 15 July 2019. Entries will be judged by an independent judging panel\, check the website for announcements. \nContact Us\nFor more information email info@northeastmarketingawards.co.uk or call 0191 241 4523.
URL:https://hyperlink-technology.com/nesma/event/north-east-marketing-awards-2019-2/
LOCATION:The Discovery Museum\, Blandford Square\, Newcastle upon Tyne\, NE1 4JA\, United Kingdom
CATEGORIES:Key Events (Tribe),North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/05/Marketing-Awards-1.png
ORGANIZER;CN="Echo Events &amp%3B Association Management":MAILTO:claire@echoevents.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190926T180000
DTEND;TZID=UTC:20190926T200000
DTSTAMP:20260409T003130
CREATED:20190618T124330Z
LAST-MODIFIED:20190618T124330Z
UID:6252-1569520800-1569528000@hyperlink-technology.com
SUMMARY:CIM Event - In conversation with Dawn McGuigan - 26 September
DESCRIPTION:Dawn has over 15 years of experience working in some of the region’s biggest public and private sector organisations. \nAs a specialist in housing\, she has delivered regeneration campaigns for Gateshead Council and currently heads up the brand and communications team at Gentoo\, the biggest social landlord in Sunderland. She led Barratt Homes’ North East marketing team for more than three years and was awarded the group’s national award for individual excellence in 2013 for transforming its marketing strategy. \nFrom 2015-2018\, Dawn managed the communications and marketing team at North Tyneside Council\, overseeing large-scale projects such as the redevelopment of Spanish City and launch of the North of Tyne devolution agreement. \nIn her spare time\, Dawn runs a book group and book blog and was shortlisted for the Northern Blog Awards in 2017. Come along to hear Dawn talk about her career journey so far and her plans for the future. \nCPD category: Insights\nDuration: 1.5 hours \nRegistration and networking are from 18:00\, the event starts at 18:30 and finishes at 20:00. \nThis event is kindly sponsored by Gentoo. \nCome along to hear Dawn talk about her career journey so far and her plans for the future.
URL:https://hyperlink-technology.com/nesma/event/cim-event-in-conversation-with-dawn-mcguigan/
LOCATION:Gentoo\, Gentoo\, Emperor House\, 2 Emperor Way\, Doxford International Business Park\, Sunderland\, Tyne & Wear\, SR3 3XR\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/06/Dawn-McGuigan.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190926T180000
DTEND;TZID=UTC:20190926T200000
DTSTAMP:20260409T003130
CREATED:20190618T124330Z
LAST-MODIFIED:20190618T124330Z
UID:7665-1569520800-1569528000@hyperlink-technology.com
SUMMARY:CIM Event - In conversation with Dawn McGuigan - 26 September
DESCRIPTION:Dawn has over 15 years of experience working in some of the region’s biggest public and private sector organisations. \nAs a specialist in housing\, she has delivered regeneration campaigns for Gateshead Council and currently heads up the brand and communications team at Gentoo\, the biggest social landlord in Sunderland. She led Barratt Homes’ North East marketing team for more than three years and was awarded the group’s national award for individual excellence in 2013 for transforming its marketing strategy. \nFrom 2015-2018\, Dawn managed the communications and marketing team at North Tyneside Council\, overseeing large-scale projects such as the redevelopment of Spanish City and launch of the North of Tyne devolution agreement. \nIn her spare time\, Dawn runs a book group and book blog and was shortlisted for the Northern Blog Awards in 2017. Come along to hear Dawn talk about her career journey so far and her plans for the future. \nCPD category: Insights\nDuration: 1.5 hours \nRegistration and networking are from 18:00\, the event starts at 18:30 and finishes at 20:00. \nThis event is kindly sponsored by Gentoo. \nCome along to hear Dawn talk about her career journey so far and her plans for the future.
URL:https://hyperlink-technology.com/nesma/event/cim-event-in-conversation-with-dawn-mcguigan-2/
LOCATION:Gentoo\, Gentoo\, Emperor House\, 2 Emperor Way\, Doxford International Business Park\, Sunderland\, Tyne & Wear\, SR3 3XR\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/06/Dawn-McGuigan.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190904T080000
DTEND;TZID=UTC:20190904T100000
DTSTAMP:20260409T003130
CREATED:20190807T135436Z
LAST-MODIFIED:20190807T135436Z
UID:6382-1567584000-1567591200@hyperlink-technology.com
SUMMARY:Marketers networking breakfast - 4 September
DESCRIPTION:Open to all\, this is an opportunity for marketers to get together\, discuss ideas\, meet new people and create new connections in a relaxed social setting. The morning will be informal with a brief welcome from Bethany Ainsley who runs a company called Noveau Wellbeing\, she will chat a little about her journey and about well-being in the workplace. \nnesma is sponsoring this event\, it’s a great opportunity to catch up with us before the new term starts and we will be eager to answer any questions you may have about the revised CIM syllabus. \nCPD category: Personal/soft skills\nDuration: 1 hour \nThe event will start promptly at 08:00 and finish at 10:00. If you are a non-EU resident\, please contact the Regional Events team to make your booking. \n\nFor more information please contact the Regional Events team on; \ncim.events@cim.co.uk \n+44 (0)1628 427340 \n\n 
URL:https://hyperlink-technology.com/nesma/event/marketers-networking-breakfast-4-september/
LOCATION:Motel One Newcastle\, 15-25 High Bridge\, Newcastle upon Tyne\, Tyne & Wear\, NE1 1EW\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/08/Breakfast.png
ORGANIZER;CN="CIM North East":MAILTO:cim.events@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190904T080000
DTEND;TZID=UTC:20190904T100000
DTSTAMP:20260409T003130
CREATED:20190807T135436Z
LAST-MODIFIED:20190807T135436Z
UID:7670-1567584000-1567591200@hyperlink-technology.com
SUMMARY:Marketers networking breakfast - 4 September
DESCRIPTION:Open to all\, this is an opportunity for marketers to get together\, discuss ideas\, meet new people and create new connections in a relaxed social setting. The morning will be informal with a brief welcome from Bethany Ainsley who runs a company called Noveau Wellbeing\, she will chat a little about her journey and about well-being in the workplace. \nnesma is sponsoring this event\, it’s a great opportunity to catch up with us before the new term starts and we will be eager to answer any questions you may have about the revised CIM syllabus. \nCPD category: Personal/soft skills\nDuration: 1 hour \nThe event will start promptly at 08:00 and finish at 10:00. If you are a non-EU resident\, please contact the Regional Events team to make your booking. \n\nFor more information please contact the Regional Events team on; \ncim.events@cim.co.uk \n+44 (0)1628 427340 \n\n 
URL:https://hyperlink-technology.com/nesma/event/marketers-networking-breakfast-4-september-2/
LOCATION:Motel One Newcastle\, 15-25 High Bridge\, Newcastle upon Tyne\, Tyne & Wear\, NE1 1EW\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East,Social
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/08/Breakfast.png
ORGANIZER;CN="CIM North East":MAILTO:cim.events@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190724T093000
DTEND;TZID=UTC:20190724T163000
DTSTAMP:20260409T003130
CREATED:20190628T144911Z
LAST-MODIFIED:20190628T144911Z
UID:7666-1563960600-1563985800@hyperlink-technology.com
SUMMARY:Intro to Social Media Marketing - Newcastle - 24 July
DESCRIPTION:A 1-day course to take you through the fundamentals of social media marketing.\nThis full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging. \nYou may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms\, but you’re not sure which ones are best for your type of business. \nOur Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter\, Facebook\, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly\, how to use the platforms to make connections and how to generate appealing and appropriate content that works. \nFor each platform\, you will learn:\n\nthe correct way to set up your social media accounts\nhow to customise and brand your profile\nhow to manage your settings\nhow to update your profile\nhow to connect with others and grow your following\nthe best type of content for your business\nthe best type of content for your target customers\nhow to manage customer data in view of GDPR\n\nThis day counts towards CPD.\nTalk to us!\nIf you want to know more about this course or to talk through whether it’s the best one for you\, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com \nRegister now!\n 
URL:https://hyperlink-technology.com/nesma/event/introduction-social-media-workshop-july-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/02/nesma-NEW-SIZE-SM-Test.png
ORGANIZER;CN="nesma":MAILTO:hello@hyperlink-technology.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190716T173000
DTEND;TZID=UTC:20190716T200000
DTSTAMP:20260409T003130
CREATED:20190531T080455Z
LAST-MODIFIED:20190531T080455Z
UID:6230-1563298200-1563307200@hyperlink-technology.com
SUMMARY:CIM meet with drinks event - 16 July
DESCRIPTION:nesma is sponsoring the next CIM Meet with drinks which will be held at Precept HQ on July 16\, 2019\, from 5.30 pm.\nIt’s open to all and is an opportunity for marketers to get together\, discuss ideas\, meet new people and create new connections in a relaxed social setting. Please note\, there is no speaker\, sales pitches or presentation at this event\, it is what it says on the tin. \nRegistration is from 17:30\, the event starts at 18:00 and finishes at 20:00. If you are non-EU resident please call the Regional Events team to make your booking.\n\n\nPlease book online for this event. If you cannot do so\, please contact the Regional Events team on +44 (0)1628 427340 or cim.events@cim.co.uk. \nCPD category: Personal/soft skills\nDuration: 1 hour
URL:https://hyperlink-technology.com/nesma/event/cim-meet-with-drinks-event-2/
LOCATION:Precept HQ\, 23 St. Peters Wharf\, Quay Level\, Newcastle upon Tyne\, Tyne & Wear\, NE6 1TD\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/05/Precept-Drinks.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190716T173000
DTEND;TZID=UTC:20190716T200000
DTSTAMP:20260409T003130
CREATED:20190531T080455Z
LAST-MODIFIED:20190531T080455Z
UID:7664-1563298200-1563307200@hyperlink-technology.com
SUMMARY:CIM meet with drinks event - 16 July
DESCRIPTION:nesma is sponsoring the next CIM Meet with drinks which will be held at Precept HQ on July 16\, 2019\, from 5.30 pm.\nIt’s open to all and is an opportunity for marketers to get together\, discuss ideas\, meet new people and create new connections in a relaxed social setting. Please note\, there is no speaker\, sales pitches or presentation at this event\, it is what it says on the tin. \nRegistration is from 17:30\, the event starts at 18:00 and finishes at 20:00. If you are non-EU resident please call the Regional Events team to make your booking.\n\n\nPlease book online for this event. If you cannot do so\, please contact the Regional Events team on +44 (0)1628 427340 or cim.events@cim.co.uk. \nCPD category: Personal/soft skills\nDuration: 1 hour
URL:https://hyperlink-technology.com/nesma/event/cim-meet-with-drinks-event-2-2/
LOCATION:Precept HQ\, 23 St. Peters Wharf\, Quay Level\, Newcastle upon Tyne\, Tyne & Wear\, NE6 1TD\, United Kingdom
CATEGORIES:CIM,Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/05/Precept-Drinks.png
ORGANIZER;CN="CIM":MAILTO:cimevents@cim.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190710T083000
DTEND;TZID=UTC:20190710T103000
DTSTAMP:20260409T003130
CREATED:20190529T062539Z
LAST-MODIFIED:20190529T062539Z
UID:6188-1562747400-1562754600@hyperlink-technology.com
SUMMARY:Business Development 101: The Art of Networking - 1
DESCRIPTION:Business Development for PR\nby CIPR North East Group\nThe first event in the CIPR North East Group’s business development series welcomes networking hero\, Jeni Banks\, business support specialist at Sunderland Software City\, who will share advice and tips on how to approach networking events and how to develop a networking strategy. \nRelevant to PR professionals across all disciplines this talk is designed to aid you in getting more out of networking events than just a free coffee. \nTopics which will be covered during the event include: \n\nNetworking etiquette (dos and don’ts)\nWhere to start when you walk in the room.\nHow to approach people.\nHow to avoid being awkwardly stood on the edge of the room and ultimately turning to your phone for comfort.\nHow to quickly asses if there is worth in having a conversation.\nHow to move on if the conversation has run dry or isn’t beneficial.\nHow to develop an initial conversation into a working relationship once you have left the event.\nThere are so many networking events to choose from – how to identify which are right for you.\n\nThis event is for all PR professionals from any discipline\, any sector\, in-house\, agency or independent practitioner. \nThis event is part of the Business Development for PR series\, giving you the opportunity to learn tips and tricks from industry experts on how to develop and grow your business through obtaining new clients. To get the most out of these sessions\, we recommend you attend them as a series. If you attend two events in this series we’re offering your third ticket for half price. \nJeni Banks – business support specialist at Sunderland Software City \nJeni Banks has been described as a networking hero; from a questionable first attempt whilst studying her degree in Business & Finance at Liverpool’s JMU\, to a full-time stint as a successful professional networker and running her own successful regional business network\, May Fifteen\, in her home city of Carlisle. \nDrawing on 12+ years of networking experience\, Jeni has developed the world’s first strategic business networking model. Supported by research from Durham University\, Jeni’s hypothesis examines the ecosystem that exists within the world of business networking. \nBy exploring the landscape of networking events\, the financial implications of poor networking decisions and the benefits of developing your own\, bespoke networking strategy\, Jeni is giving businesses the power to succeed in a world that is becoming increasingly fearful of interpersonal communication.
URL:https://hyperlink-technology.com/nesma/event/business-development-101-the-art-of-networking-1/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/05/start.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190710T083000
DTEND;TZID=UTC:20190710T103000
DTSTAMP:20260409T003130
CREATED:20190529T062539Z
LAST-MODIFIED:20190529T062539Z
UID:7661-1562747400-1562754600@hyperlink-technology.com
SUMMARY:Business Development 101: The Art of Networking - 1
DESCRIPTION:Business Development for PR\nby CIPR North East Group\nThe first event in the CIPR North East Group’s business development series welcomes networking hero\, Jeni Banks\, business support specialist at Sunderland Software City\, who will share advice and tips on how to approach networking events and how to develop a networking strategy. \nRelevant to PR professionals across all disciplines this talk is designed to aid you in getting more out of networking events than just a free coffee. \nTopics which will be covered during the event include: \n\nNetworking etiquette (dos and don’ts)\nWhere to start when you walk in the room.\nHow to approach people.\nHow to avoid being awkwardly stood on the edge of the room and ultimately turning to your phone for comfort.\nHow to quickly asses if there is worth in having a conversation.\nHow to move on if the conversation has run dry or isn’t beneficial.\nHow to develop an initial conversation into a working relationship once you have left the event.\nThere are so many networking events to choose from – how to identify which are right for you.\n\nThis event is for all PR professionals from any discipline\, any sector\, in-house\, agency or independent practitioner. \nThis event is part of the Business Development for PR series\, giving you the opportunity to learn tips and tricks from industry experts on how to develop and grow your business through obtaining new clients. To get the most out of these sessions\, we recommend you attend them as a series. If you attend two events in this series we’re offering your third ticket for half price. \nJeni Banks – business support specialist at Sunderland Software City \nJeni Banks has been described as a networking hero; from a questionable first attempt whilst studying her degree in Business & Finance at Liverpool’s JMU\, to a full-time stint as a successful professional networker and running her own successful regional business network\, May Fifteen\, in her home city of Carlisle. \nDrawing on 12+ years of networking experience\, Jeni has developed the world’s first strategic business networking model. Supported by research from Durham University\, Jeni’s hypothesis examines the ecosystem that exists within the world of business networking. \nBy exploring the landscape of networking events\, the financial implications of poor networking decisions and the benefits of developing your own\, bespoke networking strategy\, Jeni is giving businesses the power to succeed in a world that is becoming increasingly fearful of interpersonal communication.
URL:https://hyperlink-technology.com/nesma/event/business-development-101-the-art-of-networking-1-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:CIPR,Key Events (Tribe),Learning
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2019/05/start.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190702T093000
DTEND;TZID=UTC:20190702T163000
DTSTAMP:20260409T003130
CREATED:20190430T125241Z
LAST-MODIFIED:20190430T125241Z
UID:6146-1562059800-1562085000@hyperlink-technology.com
SUMMARY:Google Search Engine Optimisation Training - Newcastle - 2 July
DESCRIPTION:This 1-day course will help you understand the mechanics and best practices of Search Engine Optimisation (SEO).\nSEO is a marketing discipline focused on growing your online visibility\, but it takes time and patience to master as the results are not instantly visible or immediately obvious. \nSearch Engine Optimisation (SEO) has evolved dramatically since the early 2000’s where stuffing keywords into a keyword tag\, or using white text on a white background\, was sufficient to help you rank in that all elusive ‘number 1’ spot. \nNow with ‘position 0’ being the most sought-after spot in the search engines\, come and learn the latest tips and tricks from expert practitioners and why the importance of the triumvirate of component parts – Technical\, Content and Links – need to be working collectively to ensure greater visibility for your desired topics and phrases. \nCourse content:\n\nWhat is SEO?\nHow do the search engines work?\nWhat should your SEO strategy include?\nCrafting a co-ordinated keyword strategy\nWriting content for the user and search engines\nAchieving technical SEO excellence\nDeveloping an exceptional outreach strategy and plan\nMonitoring and understanding impact and effectiveness\n\nWho should attend:\nAny marketer who is interested in increasing sales and revenue. \nLevel:\nThis is an intermediate course. \nIf you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@hyperlink-technology.com. 
URL:https://hyperlink-technology.com/nesma/event/search_engine_optimisation-2-2/
LOCATION:nesma Study Centre\, 19 Lansdowne Terrace\, Gosforth\, Newcastle upon Tyne\, NE31HP\, United Kingdom
CATEGORIES:Key Events (Tribe),Learning,North East
ATTACH;FMTTYPE=image/png:https://hyperlink-technology.com/nesma/wp-content/uploads/2018/08/SEO.png
ORGANIZER;CN="Lucy Davidson":MAILTO:hello@hyperlink-technology.com
END:VEVENT
END:VCALENDAR