nesma

Influencer PR & Marketing - Intermediate - Newcastle - 18 Sept
2018-09-18 10:00 - 16:00 UTC | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
A 1-day course to take you through the fundamentals of working effectively and ethically with influencers while complying with legislation and regulations.
The Essentials of Influencer PR & Marketing
This full-day workshop is designed for both marketing and public relations professionals and will show you how to work effectively and ethically with influencers, whilst keeping you on the right side of legislation and regulations.
More and more organisations and brands have started to work with bloggers and social media influencers on short and ongoing campaigns, yet it is much more than simple blogger outreach that is needed. Instead, this workshop will help you to develop a sustained and strategic approach, that is both ethical and effective.
Delivered by marketing/PR professionals and influencers, our Essentials of Influencer Marketing & PR is a practical skills session that will help you master the fundamentals of influencer relations. You will learn how to identify appropriate influencers, identify fake followers, understand the difference and importance of follow and no-follow links, how to ensure full disclosure of brand and blogger, what Domain Authority and Page Rank metrics actually mean, as well as being able to analyse engagement and the impact on your
business.
You will learn:
– whether working with influencers right for your client/organisation
– how to identify influencers
– how to approach influencers
– the difference between influencers and traditional media and marketing activity
– how to create a campaign that works
– how to work within the legal framework and regulations
– how to evaluate your campaign
The course is delivered by Anne-Marie Lacey, a Chartered PR practitioner and current CIPR National Outstanding Young Communicator of the Year. She is Chair of CIPR North East and through her own PR agency works with influencers on a daily basis; and Debbie Sharratt who is both a PR & Marketing professional, former CIPR North East Freelance PR of the year, independent practitioner and lifestyle blogger, sharing tips learnt from the world of influence, and Vice Chair of CIPR North East.
Both Anne-Marie and Debbie are Academic Tutors at a number of universities across the North East and Debbie is a CIPR tutor at
nesma.

CIPR Foundation Level - 19 Sept
2018-09-19 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
The CIPR Foundation Award in Public Relations is an introductory level course that defines the field and the scope of public relations. You will receive broad introductions to the specialist areas of PR and to in-house and consultancy working practices. Learn about best practices in CSR, reputation management and working with different stakeholder groups.
By the end of the course, you will be able to define the key terms, techniques and theories of public relations and understand the relationship between PR and marketing, advertising, promotions and publicity.
The course will also examine the role of the professional PR practitioner, focusing on ethical issues, the CIPR code of practice, and continuous professional development. The principles and practice of effective media relations, writing for the media, understanding a news story, use of visual imagery, and working with press and broadcast media will be also be covered.
This course runs on:
Wednesday 19 September
Wednesday 17 October
Friday 16 November

Conversation with Erika Marshall - Stockton-on-Tees - 20 Sept
2018-09-20 17:30 - 20:00 | Nifco UK Ltd, Battle House Farm, Durham Lane, Eaglescliffe, Stockton-On-Tees, County Durham, TS16 0PS, United Kingdom
These events are informal and informative and have been very popular so join us for a conversation with Nifco’s Erika Marshall.
Nifco is a company that has genuinely transformed over the course of the last few years, and it is important that we maintain a strong sense of who we are as we continue to add to our number. That means strong internal and external communications – Mike Matthews MBE, managing director and European operations officer
Take a tour around the Nifco UK base and hear Erika Marshall talk about her professional journey to become Nifco UK’s Marketing and Communications Manager.
Nifco is a plastic component supplier to a vast network of automotive manufacturers across the world. Established in 1967, Nifco has expanded into 17 countries with more than 35 production plants and four R&D centres.
CPD category: General business skills
Duration: 2 hours
Registration and networking are from 17:30; the event starts at 18:00 and finishes at 20:00.
This event is free for CIM members and studying members. Prices for students and non-members are inclusive of VAT with snack refreshments provided. If you have any special requirements please contact the Network Support team.
Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340 or cim.events@cim.co.uk.
If you are a non-EU resident, please contact the Network Support team to make your booking.

PR Live After 5 - Newcastle - 20 Sept
2018-09-20 18:00 - 20:00 | Lola Jeans, 1-3 Market Street, Newcastle upon Tyne, Tyne, NE1 6JE, United Kingdom
PR Live After 5 is the quarterly social event for PR professionals across the North East.
If you are looking to meet with other PR professionals in the area, share stories, celebrate success (or find support for hurdles), discover new talent or maybe meet your next employer – PR Live After 5 is the event for you.
PR Live After 5 takes place at Lola Jeans Newcastle quarterly. Everyone is welcome (members and non-members) so grab a drink and join us after work!
At our September event meet and mingle with CIPR CEO, Alastair McCapra, who will be joining us following the EGM.
Our regular event will be held a little later this month due to the committee holding a members-only EGM before the networking event starts. The EGM is to vote on aligning the North East committee’s planning year with HQ’s planning year. This is something that is being voted on across all of the CIPR regions and nations. If you are a member and would also like to attend the EGM please register here.
This event is worth 5 CPD points.

Video Marketing - Newcastle - 27 Sept
2018-09-27 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
How to build your brand with online videos
Join us for a fun and practical day on how to create your own online videos to promote your business using your laptop or smartphone!
Date: 13 June 2018
Location: nesma, Gosforth
Time: 9:30am – 4:30pm
Course Leader: Pascal Fintoni
Designed for professionals new to video marketing, we will explore all the steps needed to create online videos for your business by sharing the techniques used by successful video bloggers, documentary makers and film producers. This hands-on day will be delivered by experienced digital marketer and independent video maker Pascal Fintoni who will guide you through 6 sessions filled with tips and advice:
Part 1 – Why online video marketing? A ‘scene setting’ module to look at:

the role of online videos in your online marketing strategy in 2018
the impact of mobile phones and how it is changing social media forever
the 3 essential steps of successful video marketers:

Video Messaging – Video Meeting – Video Marketing ©
Part 2 – Video Messaging – Build your confidence and get more value from your phone:

learn how to use Twitter, Facebook, Instagram, Linkedin and more for video messaging
learn about the range of video messages that will make a difference to your business
Practical Exercise: practise recording video messages with your smartphone

Part 3 – Video Meeting – Build your audience and video content for blogging:

learn how to use Periscope, Facebook Live, Zoom and more for your Q&A sessions
how to structure your video meetings using documentary making format
Practical Exercise: planning your future video meeting sessions

Part 4 – Video Marketing – Build your brand and drive traffic to your website:

learn about the ‘3 Essential Online Videos’ which will improve website conversion
how to use scriptwriters’ storytelling tools to keep your audience engaged
Practical Exercise: storyboarding your future video marketing content

Part 5 – Video Making Tips – Building your filming and editing kit on a budget:

Learn about the kit you will need to create your own mobile recording studio
how to use filmmakers’ techniques for best results: light, location, length
how to edit your online videos fast and make them look professional

Part 6 – Video Promotion Tips – Publishing and sharing your online videos:

Learn about the right webpage layout to showcase your online videos
how to use YouTube and its many features to host your online videos
how to use social media platforms to share and promote your online videos

About Pascal
Pascal Fintoni is a professional trainer and speaker with over 22 years of practical experience in digital marketing, Pascal has worked across diverse industry sectors developing and implementing audience engagement campaigns.
Pascal is also a video producer and he has introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create great online reputations. His focus for the last few years has been to coach business owners to take back control of their digital communications and become the most trusted brand in their chosen markets.
Q&A Session – Close
Talk to us!
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

Senior marketers' breakfast - Sunderland - 4 Oct
2018-10-04 08:00 - 10:30 | Hope Street Exchange, Hind Street, Sunderland, Tyne & Wear, SR1 3QD, United Kingdom
A chance for senior marketers to debate important issues facing them and their teams in modern times in a roundtable discussion over breakfast hosted by the University of Sunderland.
Chaired by Lawrence Bellamy, the new Dean of the Faculty of Business, Law and Tourism at the University of Sunderland, the topic of discussion will be the changing role of marketing in higher education.
Please note that this event is by invitation only, however, you are welcome to register your interest in this event by email and we’ll be in touch to advise if a place is available.
CPD duration: 1.5 hours
Category: General business skills
Registration and networking is from 08:00, the session starts at 08:30 and finishes at 10:00

To book this event please use the contact details provided.

Scotland Marketing Conference 2018 - 5 Oct
2018-10-05 12:30 - 17:00 | City of Glasgow College, City Campus, 190 Cathedral Street, Glasgow, Scotland, G4 0RF, United Kingdom
Following the success of last years conference, this years’ Scotland Marketing Conference moves to the new state-of-the-art City Campus at the City of Glasgow College.
This year’s theme is ‘marketing essentials’ looking at what marketers need to know to be successful in their careers, whether you are making the first steps or are a seasoned marketing professional.
Martin Jordan, Director of Innovation at Equator Digital, Scotland’s largest digital marketing agency, is this year’s keynote speaker. In addition, Joe Pacitti, Chair of CIM Scotland will be chairing a panel of experts from a range of backgrounds.
In addition, this year’s conference provides a great opportunity for marketers to network with peers and experts, and to browse and discuss opportunities with our range of exhibitors.
The full speaker programme will be announced next month, but you can take advantage of our early-bird special rate available until 17 August 2018.
CPD category: General business skills
Duration: 3 hours
Registration and networking is from 12:30; the event starts at 13:00 and finishes at 16:30.

North East Marketing Awards - Newcastle - 18 Oct
2018-10-18 18:30 - 23:30 | The Biscuit Factory, 16 Stoddart Street, Newcastle, Newcastle upon Tyne, NE2 1AN, United Kingdom
There is a huge wealth of talent in the marketing sector in the North East and we want to celebrate and showcase the creativity, innovation and passion that stems from agencies and in-house teams across the region.
The North East Marketing Awards dinner will take place on Thursday 18th October 2018 at The Biscuit Factory, Newcastle upon Tyne The evening is a black-tie event which includes a welcome reception, three-course meal and the awards ceremony.
Evening Schedule:
18:30 – Welcome Reception
19:30 – Awards Dinner
21:15 – Awards Ceremony
00:00 – Carriages

The Awards recognise excellence within the fields of marketing, digital and PR from all industry sectors operating in the North East. Whether you are a marketing agency, in-house marketing team, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals.

Measuring Marketing Performance - Newcastle - 31 Oct
2018-10-31 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
As with any function in business, it is important to be able to demonstrate the value of your activity and expenditure.
This 1-day course on Measuring Marketing Performance helps you to identify what you should be doing rather than what you could be doing. You will learn how to measure the return on any marketing expenditure and demonstrate why it is an investment for your organisation as opposed to a pure cost.
Metrics explored will include:

Financial
Communications
Customer satisfaction
Strategic

All measured against clearly specified objectives for your firm.
You will be able to take away a workable dashboard that helps you to show in infographic form the relative performance of all your marketing activity.
This course will help you develop a more quantitative approach to the development, implementation and evaluation of your marketing plans and associated activities, using appropriate metrics to assess both the efficiency and effectiveness of both strategies and tactics.
Who should attend?
This workshop has been designed for people who understand the critical importance of measuring and evaluating their marketing activities and expenditure, and are ready to invest some time and brainpower in developing a metrics-oriented approach to doing the best they can with the resources they’ve got, and who want to prove that their marketing actually works!
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

North East Expo - Autumn 2018 - 7 Nov
2018-11-07 09:00 - 16:00 | Kingston Park Stadium, Brunton Road, Kenton Bank Foot, Newcastle upon Tyne, NE13 8AF, United Kingdom
The North East Expo is the ultimate event for small and medium-sized businesses across the region.
Booking a ticket to attend means –

The event is FREE to attend as a delegate
The chance to meet and network with over 200 Exhibitors at the event
Connect with over 1000 delegates by using the event app
Interact with the exhibitors on the interactive floor plan
Attend any of the 30+ seminars completely FREE
Pre-arrange appointments with any exhibitor or other delegates prior to event day
Develop relationships and synergies with other businesses from around the region
Build a supplier network
And lastly, meet friends, make some new acquaintances

There’s free parking, easy transport links, and on-site cash catering so you can make a day of it.
It doesn’t matter what part of the business community or industry sector, business owners, managers and team members from all categories of business are all welcome. This is your chance to meet great people and boost your profile whatever your background.
The organisers make sure that they get the very latest ideas, products, services and solutions from the most influential people. You’ll enjoy the best comprehensive learning, presenting and development programmes in the region.
For the full event details, itinerary, speakers and sessions and exhibiting information, please visit the event website at www.northeastexpo.co.uk
nesma will be exhibiting and we are looking forward to discussing any of our courses with you.

The 'Art & Science of Engagement' with Kevin Maguire - 8 Nov
2018-11-08 18:00 - 20:00 | Ramarketing, Loft 2 Bealim House, Newcastle, NE1 4SG, United Kingdom
An audience with Kevin Maguire. (Rescheduled).
Following his thwarted attempt at joining CIPR North East as our keynote speaker talking on the ‘Art and Science of Engagement’ at this year’s Northern Conference event to cover President Trump’s UK visit, we’re delighted to announce that Kevin Maguire will be delivering his planned session to our members and non-members, at a special event in November this year.
Kevin will be delivering a session drawing on his experience as the editor of a national newspaper and being a key media player, giving his thoughts on how the media landscape is changing; how the media does (and perhaps at times doesn’t) engage people and influence their behaviours; how the media is using science (data) and art (creative ways of storytelling) to engage its audiences; and the media’s place in a modern public relations strategy to engage an audience in the age of the rise of social media and brand journalism.
An award-winning journalist, Kevin Maguire is a Daily Mirror associate editor and New Statesman columnist. He presents TV and radio programmes and is a regular guest on shows from Good Morning Britain and This Week to The Wright Stuff and Sky News. Kevin started out as a local newspaper and has worked for The Daily Telegraph and The Guardian. He co-authored a book on Great Parliamentary Scandals and has ghosted two political autobiographies. He’s also a visiting professor at Sunderland University.

CIPR: Successful infrastructure communications
2018-11-14 08:00 - 22:00 | Liberty Brown, Timber Beach Road, Sunderland, SR5 3XG, United Kingdom
Northern Spire: Hard Hats & Sequins – the secret to successful infrastructure communications
It’s all about hard hats, sequins and having a narrative that can really engage the community.
Successful infrastructure projects take years to deliver – so where do you start, how do you keep people engaged and what do you need to do to get your regional project in front of 11 million people on Strictly on a Saturday night?
Hear from the award-winning communications team behind the success of Northern Spire – Sunderland’s new bridge.
Karen Westcott from DTW will be joined by Paula James from Sunderland City Council to give a behind the scenes look at all things ‘Northern Spire’ and outline how the project team has engaged the local community, stakeholders and the media over the past three-and-a-half years.
Get the inside story on hosting William and Kate on a secret Royal visit to a live construction site, running a school site visit programme for 2,300 children, persuading construction teams to create 10-metre high media viewing platforms at a day’s notice, dealing with the Strictly team, achieving 99% positive/neutral media coverage and all the other things you need to do to put communications at the heart of a major engineering and infrastructure project like Northern Spire.
DTW Managing Director Chris Taylor will also share his insight on devising and delivering long-term campaigns for major projects tackling difficult topics, looking at issues like strategic planning, engaging at Board level, partnership working and staying on track through good times and bad.
All that and a bacon sandwich with a view overlooking the 105 m high Northern Spire, the north east’s tallest structure and newest landmark – what more could you want for a Wednesday morning!
You will get 5 CPD points by attending this event.

CIPR - Emerging Technology & PR - 22 Nov
2018-11-22 08:30 - 11:30 | PROTO, Baltic Business Quarter, Gateshead, Tyne & Wear, NE8 3DF, United Kingdom
CIPR North East is teaming up with the CIPR AI in PR Panel to bring you an interactive session looking at how emerging technologies are going to impact the PR industry.
Speakers will be discussing developments in artificial intelligence, machine learning and immersive technology, and considering the ethical and practical implications, these will mean for PR practitioners.
Held at PROTO: The Emerging Technology Centre, you’ll hear from our line up of technology specialists. Plus you’ll have the chance to get hands-on in the North East Tees Valley Immersive Lab – test out the latest hardware and software across Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR).
Timings:
Registration and breakfast: 08.30 for 09.00 start
Speakers: 09:00 – 10:30
Immersive Lab demos: 10:30 – 11:30

Intro to Social Media - Newcastle - 5 Dec
2018-12-05 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
A 1-day course to take you through the fundamentals of social media marketing.
This full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging.
You may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms, but you’re not sure which ones are best for your type of business.
Our Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter, Facebook, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly, how to use the platforms to make connections and how to generate appealing and appropriate content that works.
For each platform, you will learn:

the correct way to set up your social media accounts
how to customise and brand your profile
how to manage your settings
how to update your profile
how to connect with others and grow your following
the best type of content for your business
the best type of content for your target customers
how to manage customer data in view of GDPR

This day counts towards CPD.
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com
Register now!

Google Analytics Training - Newcastle - 6 Dec
2018-12-06 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Let us help you improve your digital strategy to meet your business goals.
Google Analytics is a vast and fast-changing platform that it can be overwhelming at times, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners.
100% of previous delegates agree that they learned practical tips to use in their place of work.
You will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform, which invariably is underutilised, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation.
Course content:

Introduction to Google Analytics
Why use Analytics?
Limitations of the data
What are Metrics and Dimensions?
Fundamental Set up including – Filters and Segments
Mining the Data – looking at Audience, Acquisition, Behaviour and Conversion interfaces
ECommerce Tracking, Event Tracking and Goal Setting
Interpreting the Data
Creating Custom Dashboards
Day-to-Day Administration

Who should attend:
The course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments, more and more staff need to understand the data and how to utilise it.
Level:
This is an intermediate course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

North East PRide Awards - 7 Dec - Newcastle
2018-12-07 18:30 - 23:30 | The Biscuit Factory, 16 Stoddart Street, Newcastle, Newcastle upon Tyne, NE2 1AN, United Kingdom
The North East PRide Awards Ceremony takes place on Friday 7 December 2018 at The Biscuit Factory, Newcastle.
nesma are delighted to sponsor this event as the CIPR PRide Awards recognise the outstanding work you’ve been delivering for your clients and employers across the UK.
Details

Date: 7 December 2018
Dress Code: Black tie
Time: 18:30 – 01:00
Venue: The Biscuit Factory, 16 Stoddart Street, Newcastle upon Tyne NE2 1AN
Schedule
18:30 – Drinks reception
19:15 – Welcome speeches
19:40 – Dinner
21:15 – Awards ceremony
22:45 – Entertainment
01:00 – Close
