nesma

Influencer PR & Marketing - Advanced - Newcastle - 5 March
2019-03-05 10:00 - 16:00 UTC | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
A 1-day course to take you through the practicalities of working effectively and ethically with influencers while complying with legislation and regulations.
Advanced Influencer Relations with Impact
This full-day workshop is designed for both marketing and public relations professionals and will show you how to work effectively and ethically with bloggers, to build an impactful influencer relations campaign that delivers measurable results and ROI. Suitable for those who have already completed the Essentials of Influencer Marketing & PR course, it is for marketing and public relations professionals who wish to hone their skills in delivering influencer relations campaigns with impact.
More and more organisations and brands have started to work with bloggers and social media influencers on short and ongoing campaigns, yet it is much more than simple blogger outreach that is needed to create campaigns that work. Instead, this workshop will help you to develop a sustained and strategic approach, that is both ethical and effective while delivering measurable results, and keeping you on the right side of the law.
Delivered by award-winning marketing communications professionals and influencers, our Advanced Influencer Relations course is a hands-on session building on the essential skills learned during the Essentials of Influencer Marketing & PR course. You will learn how to create an end-to-end influencer relations campaign from the research and planning phase all the way through to measurement and evaluation, as well as looking at working with bloggers as an element of wider integrated communications campaigns.
You will learn:
– how to research and plan your influencer relations campaign
– how to establish a campaign framework and deadlines
– how to brief bloggers, negotiate contracts and agree on deliverables
– how to manage bloggers throughout your campaign and what to do when the output isn’t quite what you expected
– compliance and regulation so you can work within the legal framework
– how to measure and evaluate your campaign
– how to demonstrate the success of influencer relations within a larger integrated campaign
The course is delivered by Anne-Marie Lacey, a Chartered PR practitioner and current CIPR National Outstanding Young Communicator of the Year. She is Chair of CIPR North East and through her own PR agency works with influencers on a daily basis; and Debbie Sharratt who is both a PR & Marketing professional, former CIPR North East Freelance PR of the year, independent practitioner and lifestyle blogger, sharing tips learnt from the world of influence, and Vice Chair of CIPR North East.
Both Anne-Marie and Debbie are Academic Tutors at a number of universities across the North East and Debbie is a CIPR tutor at nesma.

Google Analytics Training - Newcastle - 20 March
2019-03-20 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Let us help you improve your digital strategy to meet your business goals.
Google Analytics is a vast and fast-changing platform that it can be overwhelming at times, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners.
100% of previous delegates agree that they learned practical tips to use in their place of work.
You will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform, which invariably is underutilised, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation.
Course content:

Introduction to Google Analytics
Why use Analytics?
Limitations of the data
What are Metrics and Dimensions?
Fundamental Set up including – Filters and Segments
Mining the Data – looking at Audience, Acquisition, Behaviour and Conversion interfaces
ECommerce Tracking, Event Tracking and Goal Setting
Interpreting the Data
Creating Custom Dashboards
Day-to-Day Administration

Who should attend:
The course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments, more and more staff need to understand the data and how to utilise it.
Level:
This is an intermediate course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

CIM Training - Customer Experience - Introductory
2019-03-21 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
The defining feature of the internet era is a shift in power from companies to individuals. The customer journey is likely to start with finding out about a brand and end with telling other people about it. The customer experience today is a powerful means of differentiating one brand from another, but many companies have been slow to recognise how fundamental the customer experience is to business success. Research regularly confirms that organizations able to skillfully manage the entire customer experience reap enormous rewards: enhanced customer satisfaction, reduced churn, increased revenue, and greater employee satisfaction. This course builds an understanding of the customer journey on the way to purchase and after.

Who should attend?
Marketing or Sales professionals at middle management level. The content will also benefit those working in customer service. Also relevant for those in NPD, product managers, business analysts and user experience professionals

Learning outcomes

The importance of Customer Experience Management
Ways of mapping the customer journey
Tools to monitor the Voice of Customer & Voice of Employee
Organisation audit to identify areas for improvement

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

Google Search Engine Optimisation Training - Newcastle - 26 March
2019-03-26 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
This 1-day course will help you understand the mechanics and best practices of Search Engine Optimisation (SEO).
SEO is a marketing discipline focused on growing your online visibility, but it takes time and patience to master as the results are not instantly visible or immediately obvious.
Search Engine Optimisation (SEO) has evolved dramatically since the early 2000’s where stuffing keywords into a keyword tag, or using white text on a white background, was sufficient to help you rank in that all elusive ‘number 1’ spot.
Now with ‘position 0’ being the most sought-after spot in the search engines, come and learn the latest tips and tricks from expert practitioners and why the importance of the triumvirate of component parts – Technical, Content and Links – need to be working collectively to ensure greater visibility for your desired topics and phrases.
Course content:

What is SEO?
How do the search engines work?
What should your SEO strategy include?
Crafting a co-ordinated keyword strategy
Writing content for the user and search engines
Achieving technical SEO excellence
Developing an exceptional outreach strategy and plan
Monitoring and understanding impact and effectiveness

Who should attend:
Any marketer who is interested in increasing sales and revenue.
Level:
This is an intermediate course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

CIM event - Marketing your brand - 26 March
2019-03-26 18:00 - 20:00 | Tait Walker LLP, Bulman House, Regent Centre, Gosforth, Newcastle-Upon-Tyne, Tyne & Wear, NE3 3LS, United Kingdom
How to let the world know you’re a great company to work for?
This CIM event on 26 March at Tait Walker LLP is in conjunction with CIPD to bring you some great speakers to explore how your business can become an employer of choice.
We’ll also look at how HR, marketing and PR work hand in hand to create a great brand and how to get the right balance when marketing yourself as a great place to work.
Speakers will include PR and marketing experts, and Gill Gilthorpe, Business Development and Communications Director at Square One law.
Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:00. If you are non-EU resident, please call the Regional Events team to make your booking.
This event is free for CIM members and studying members. The price shown for non-members is inclusive of VAT with light refreshments provided. If you have any special requirements please contact the Regional Events team.
Please book online for this event. If you cannot do so, please contact the Regional Events team on +44 (0)1628 427340 or cim.events@cim.co.uk.
CPD category: Brand
Duration: 1.5 hours

CIM Training - Customer Experience Management - Advanced
2019-01-08 - 2019-01-09 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
This two-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines, tools, techniques and methods in the field of Customer Experience being deployed across the world.

Who should attend?
The course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions, marketing managers, brand managers, CX managers, CRM managers and even HR managers looking at cultural change.

Learning outcomes

Understand the role of the customer experience professional
Customer Experience (CX) – a tool for business transformation
Customer experience frameworks
Customer and employee personas
The importance of empathy
Brand proposition and the customer
Creating and measuring a customer journey
Customer journey management and improvement
Digital customer experience
Creating a customer-centric culture

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

Instagram Intermediate Training - Newcastle - 1 April
2019-04-01 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Instagram Intermediate Training – Instagram Influencers and advertising
Course Objectives:
This course will offer casual Instagram users some expert advice giving you the confidence to connect with influencers and run successful video content, collaborations and adverts.
Course content:
Creating Instagram video posts

An in-depth look at using Boomerang, Hyperlapse, InstaTV & Insta stories
Connecting & creating content with 3rd parties

Collaborating on the platform

Setting up successful collaborations
Bloggers and influencers/ micro influencers
Managing Instagram takeovers

Adverts/ promotions and analytics

Running Competitions
Creating a successful Instagram advert
Understanding your analytics

Everyone that attends will receive worksheets to take away.
Who should attend?
Anyone that would like to learn how to create engaging video posts and wants to build up their following using the Instagram platform.
Level:
This is an intermediate level 1-day course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

CIM Event - In conversation with Kari Owers - 25 April
2019-04-25 18:00 - 20:00 | O Agency, Old Brewery Court, Richmond House, Sandyford Rd,, Newcastle upon Tyne, NE2 1XG
Winner of NE Woman Entrepreneur of the Year 2012/13 and listed in 2017 as one of the North East’s Marketing Greats, Kari has been a PR and creative communications consultant for over 20 years.
Her experience is broad and varied, working on strategic campaigns for hundreds of organisations large and small, private and public, start-up and multi-generational. She founded O Communications in 2005 and is also non-Executive Director at Generator and Digital Union, an enterprise body for the commercial creative industries.
CPD category: Insights
Duration: 1.5 hours
Registration and networking are from 18:00, the event starts at 18:30 and finishes at 20:00.
This event is kindly sponsored by O Communications.
Come along to hear Kari talk about her career journey so far and her plans for the future.

CIM Training - Effective Marketing Through Events - Advanced
2019-01-16 - 2019-01-17 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
With increasing opportunities for companies to take their organisations and brands into ‘live’ marketplaces, there is a greater need for a strategic approach to planning and executing all aspects of events, and to understand just what they can and can’t do.

Who should attend?
This course is for marketers who are tasked with organising any activities in which their companies are ‘going live’. Whether these are internal meetings through to large-scale international events, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme.

Learning outcomes

Create a business case and strategy for using events.
Improve the quality and reduce the cost of event organising.
Learn about new areas of meeting design and event technology.
Understand legal issues affecting events.
Develop techniques for internal management.
Increase delegate attendance.
Understand and use event technology.
Negotiate contracts.
Deliver memorable events.
Explore new methodologies for evaluating events effectively.

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

Intro to Social Media - Newcastle - 1 May
2019-05-01 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
A 1-day course to take you through the fundamentals of social media marketing.
This full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging.
You may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms, but you’re not sure which ones are best for your type of business.
Our Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter, Facebook, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly, how to use the platforms to make connections and how to generate appealing and appropriate content that works.
For each platform, you will learn:

the correct way to set up your social media accounts
how to customise and brand your profile
how to manage your settings
how to update your profile
how to connect with others and grow your following
the best type of content for your business
the best type of content for your target customers
how to manage customer data in view of GDPR

This day counts towards CPD.
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com
Register now!

North East Expo - Spring 2019 - 2 May
2019-05-02 09:00 - 17:00 | Kingston Park Stadium, Brunton Road, Kenton Bank Foot, Newcastle upon Tyne, NE13 8AF, United Kingdom
The North East Expo is the ultimate event for small and medium-sized businesses across the region.
Booking a ticket to attend means –

The event is FREE to attend as a delegate
The chance to meet and network with over 200 Exhibitors at the event
Connect with over 1000 delegates by using the event app
Interact with the exhibitors on the interactive floor plan
Attend any of the 30+ seminars completely FREE
Pre-arrange appointments with any exhibitor or other delegates prior to event day
Develop relationships and synergies with other businesses from around the region
Build a supplier network
And lastly, meet friends, make some new acquaintances

There’s free parking, easy transport links, and on-site cash catering so you can make a day of it.
It doesn’t matter what part of the business community or industry sector, we welcome business owners, managers and team members from all categories of business This is your chance to meet great people and boost your profile whatever your background.
We make sure that we get the very latest ideas, products, services and solutions from the most influential people. You’ll enjoy the best comprehensive learning, presenting and development programmes in the region.

CIM Training - Digital Marketing - Masterclass
2019-05-07 - 2019-05-08 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy, the course allows delegates to develop digital marketing strategies, manage and implement campaigns and analyse results. Heavily focused on the analysis of results throughout, the course will show how to build effective plans and judge return on investment.
Who should attend?

Attendees should have a solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow-up course for anyone who has completed the three-day Digital Marketing course.

Learning outcomes

Digital marketing in perspective – challenges, trends and changes.
Advanced channel techniques – SEO, social media, e-mail, display.
In-depth analytics – analysis, funnels, reporting and ROI.
Digital marketing strategy – situational analysis, objectives and KPIs, strategy models and implementation.

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com.
All courses can be booked directly on the CIM website HERE.

Email & MailChimp - Newcastle - 8 May
2019-05-08 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Email marketing is an important part of any marketing strategy.
It’s a cost-effective way to promote your products and communicate with your customers to reach your business goals.
This email marketing & MailChimp will help you master the essentials of email marketing, list building, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections, that they will want to receive.
For Email Marketing you will learn:

how to collect contact data ethically
how to compile mailing lists and segment contacts into target groups
how and where to store contact data
how to select the right type of campaign
how to generate a content plan for your campaigns
how email marketing integrates with other marketing activities

For MailChimp you will learn:

how to set up your accounts correctly
how to set up your lists and sign up forms
how to brand templates for your campaigns
how to schedule and send out your campaigns
how to analyse the reports
how to set up Autoresponders
how to manage customers data in view of GDPR

This full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time.
A testimonial from the last session:
“Thank you to nesma and my tutor for an excellent, informative day of learning about email marketing and Mailchimp. It was well-paced and structured very well, packing in a lot more content than I would often expect from a one-day workshop. Our tutor made the effort to ensure the workshop was relevant to each attendee’s industry and role, and to link this with practical applications in line with their marketing strategy. It was good to get together with marketers from different sectors to share ideas, a great way to help us all think outside the box. At the end of the day, I was full of inspiration for my email marketing strategy!”
Eleanor McIntosh, Marketing Executive, North East
Email Marketing and Mailchimp
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.

LinkedIn for Sales & Marketing - Newcastle - 9 May
2019-05-09 09:00 - 12:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
LinkedIn for Sales & Marketing is a 1/2 day course that will help you master LinkedIn to reach and connect with your business or commercial customers more effectively.
With over 500 million users, LinkedIn has become the ‘go to’ platform for business professionals all over the world.
LinkedIn can definitely help you do more business – it’s a powerful platform but many business owners do not fully understand how to use LinkedIn to their best advantage.
This course is perfect for someone who already uses social media for fun but now wants to use it to market their business or services. You may be comfortable with some social media platforms, but you’re not sure which ones are best for your type of business. Social Media works best when integrated with your overall marketing plans and you will learn how and where to integrate it for the greatest impact.

On this half-day workshop you will learn:

the correct way to set up your LinkedIn Personal and Company accounts
how to customise and brand your profile
how to manage your settings
how to update your profile
how to connect with others and grow your following
the best type of content for your business
the best type of content for your target customers
the pros and cons of LinkedIn advertising
how to use LinkedIn for prospecting to identify and connect with target customers
how to build a referral network for leads and sales

This half-day workshop is designed for sales or marketing your organisation to businesses and will give you the knowledge, confidence and skills necessary to make the right impression.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.

CIM meet with drinks event - 15 May
2019-05-15 17:30 - 20:00 | Banyan Bar, 3 Monument Mall, Newcastle upon Tyne, Tyne & Wear, NE1 7AL, United Kingdom
nesma is sponsoring the next CIM Meet with drinks which will be held at Banyan Bar on May 15, 2019, from 5.30 pm.
It’s open to all and is an opportunity for marketers to get together, discuss ideas, meet new people and create new connections in a relaxed social setting. Please note, there is no speaker, sales pitches or presentation at this event, it is what it says on the tin.
Registration is from 17:30, the event starts at 18:00 and finishes at 20:00. If you are non-EU resident please call the Regional Events team to make your booking.

Please book online for this event. If you cannot do so, please contact the Regional Events team on +44 (0)1628 427340 or cim.events@cim.co.uk.
CPD category: Personal/soft skills
Duration: 1 hour

WordPress and SEO Training - Newcastle - 16 May
2019-05-16 10:00 - 16:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
WordPress and SEO Training at an Intermediate level
WordPress is the most popular web publishing platform today, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community, ensuring that it is evolving day by day to improve its user-friendly interface and features.
Everything we do is designed, whether we’re producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski
Course Objectives:
WordPress and SEO are a powerful combination. You can drive more traffic, increase visibility and convert more visitors into customers. This course will show you the how and why. You will learn the importance of keywords and keyword research as well as topics and semantic search theories.
You will also learn how to optimise the writing on your pages, the content you create and specific elements of WordPress SEO that allow Google to understand what you do. And why you are the best website to present on page one of the organic (natural) search results.
During the WordPress SEO training, you will learn how to get the most out of the most popular WordPress SEO plugins such as Yoast and All In One SEO. Understand how these plugins can be used to optimise your content and search snippets for organic search. You’ll find out it’s so much more than just traffic light colours.
Course Content:

WordPress and SEO
The latest SEO strategies
Keyword Research, topics and the audience’s search journey
The power of meta descriptions
Backlinks and reasons for link building
Effective 404 pages
An overview of Content Marketing and its partnership with SEO
How social media impacts SEO
Strategies for increasing traffic
Site-maps for SEO
Site speed for SEO
Google Analytics and the Search Console

Who should attend:
This course is perfect for Graphic Designers, Marketers, Website Owners, Freelancers, Content Creators, Entrepreneurs, Academics, Universities and Business Marketing Teams. You want to understand WordPress and SEO in plain English with face-to-face training and have actionable takeaways that you can use immediately to get higher on Google search. No coding skills are required to get the most out of this course.
Level:
This is an intermediate level course.
If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call +44 (0)7734 222 254 or email hello@hyperlink-technology.com.
