CIPR PRide Award - Briefing Session - 16 May
2018-05-16 17:00 - 19:00 UTC | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
How To Win a CIPR PRide Award – Briefing Session
The leading regional PR awards are back for 2018! The CIPR PRide Awards recognise the outstanding work you’ve been delivering for your clients and employers across the UK. Winning a PRide Award marks you out as an industry leader in your area, boosts team morale and demonstrates the value of PR to the wider business world.
Come along after work on Wednesday 16 May to find out all about the CIPR PRide Awards 2018 and the 22 different categories open for entries this year, including all the do’s and don’ts to make your entry stand out.
***Standard entry to this year’s PRide Awards closes on Tuesday 12 June at 6.00pm***
Gain a Competitive Edge
CIPR accredited trainer, Laurel Hetherington, will lead an informal session designed to help you plan and prepare your entries for the prestigious PRide Awards. You’ll learn how to construct an award-winning submission to be in with the best chance of scooping ‘Gold’ on the night.
Plus, hear from Chris Taylor, Managing Director of DTW, former NE Regional Chair and now CIPR Council Member, who will be on hand to tell you how his team have scooped various awards at the PRide North East Awards, including Outstanding Large Consultancy of the Year at the 2017 Awards; and from Deb Sharratt, Vice-Chair of our regional committee, PRide Co-ordinator and also a former PRide judge, as well as a PRide Awards winner herself, who’ll be giving tips and tricks to give your entry a competitive edge.
Benefits to you
As well as hearing about how to win an award, attendees who are entering the awards for the first time will also receive a £50 discount on their first 2018 award submission. The discount is limited to one per organisation or individual and only applicable to new entrants in the 2018 CIPR North East PRide Awards.
Standard entry fees accepted until 18:00 on Tuesday 12 June 2018:

Standard: £115 + VAT
Outstanding Young Communicator: £90 + VAT
Outstanding Independent Practitioner: £65 + VAT

Late entries are accepted until 18:00 on Tuesday 19 June 2018.

Late standard: £190 + VAT
Late Outstanding Young Communicator: £165 + VAT
Late Outstanding Independent Practitioner: £140 + VAT

Attendance at this event is also worth 5 CPD points for 2018-19.
Light Refreshments included.
CIPR NE is committed to protecting your privacy for more information please read our privacy policy here.

CIPR Level 3 - Newcastle - 21 May
2018-05-21 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
CIPR Foundation is the entry point to CIPR’s suite of professional qualifications.
Foundation focuses on the skills required for an entry-level PR role.
Part 1 covers content creation for both traditional media outlets and digital media platforms.
Part 2 develops an understanding of the role of PR within an organisation and what PR practitioners do (and don’t do).
You will undertake a two-part assessment that tests your practical PR skills.
It’s right for you if you’re a school or college leaver, changing career direction, or working in a PR support role

Creating the Right Company Culture - Newcastle
2018-06-05 14:00 - 17:00 | Toffee Factory, Walker Road, Newcastle upon Tyne, TYne & Wear, NE1 2DF, United Kingdom
Part of the CIPR NE Women In PR event series.

Company Culture is vital to the success of any organisation, but how do you foster a culture that allows all employees, regardless of gender, thrive?
Join CIPR NE for what is set to be a lively discussion about leadership, culture and gender equality in the workplace. Talks include:

Sarah Pinch from Pinch Point Communications and Janice Guy from Jungle Green Market Research –
discussing research they conducted into the pay gap in PR agencies, with practical suggestions for how we can improve agency culture as an industry.
Christian Cerisola, W North –
Christian recently launched the northern office of W Communications and his team is constantly expanding. He will share what he’s learnt about fostering a positive company culture whilst growing your business.
Alex Myers, Manifest Group –
Manifest London was one of the first agencies in the UK to introduce equal maternity and paternity leave for all employees (often known as the ‘Swedish Model’). Alex will be discussing why this was introduced and the impact it has had since.
Ella Minty, Independent Practitioner –
In 2017 Ella became a Fellow of the Institute of Leadership and Management, in addition to being a Board Member of the CIPR. Ella will discuss how treating PR as a management discipline helps influence company culture.

You’ll have the opportunity to hear from each of our speakers followed by a Q&A.
This series of events has been developed for both men and women in response to research revealing that while women hold up to 85 percent of all PR jobs, the majority of senior leaders continue to be men, as well as some of the reasons identified for this.
Other events in the series, taking place between October 2017 and June 2018, have included talks on unconscious bias and imposter syndrome, leadership coaching and finding your inspiration.

People Power Conference - 6 June - Newcastle
2018-06-06 | St. James' Park, STRAWBERRY PLACE, Newcastle upon Tyne, TYne & Wear, NE1 4ST, United Kingdom
PEOPLE POWER is a new regional training and skills event dedicated to developing your most important asset.
At People Power you can take part in free training sessions, assess the right providers for your skills needs and find solutions for your HR challenges.
Attend on the 6th of June to:

Have access to 25+ FREE business skills seminars for you and your staff
Discuss your training needs with a range of training providers and advisors
Sample the quality of training offered by providers in dedicated taster sessions
Discover how to develop the right skills strategy and learning management tools for your organisation
Understand how to improve the skills within your business and plug skills gaps
Discover the funding opportunities and employer benefits of apprenticeships
Learn how to create a culture of learning in your business
Promote your business by networking with 100’s of other decision-makers across the region

Who should attend People Power?
People Power is open to all employers of all sizes, including businesses, government bodies and public sector organisations, social enterprise, voluntary and community organisations.
Who is People Power for?
People Power is a new event for the North East, specifically designed for all those who want to recruit, engage, grow and develop their talent, maximise their potential and achieve business success.

Video Marketing - Newcastle - 13 June
2018-06-13 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
How to build your brand with online videos
Date: 13 June 2018
Location: nesma, Gosforth
Time: 9:30am-4:30pm
Course Leader: Pascal Fintoni
Join us for a fun and practical day on how to create your own online videos to promote your business using your laptop or smartphone!
Designed for professionals new to video marketing, we will explore all the steps needed to create online videos for your business by sharing the techniques used by successful video bloggers, documentary makers and film producers. This hands-on day will be delivered by experienced digital marketer and independent video maker Pascal Fintoni who will guide you through 6 sessions filled with tips and advice:
Part 1 – Why online video marketing? A ‘scene setting’ module to look at:

the role of online videos in your online marketing strategy in 2018
the impact of mobile phones and how it is changing social media forever
the 3 essential steps of successful video marketers:

Video Messaging – Video Meeting – Video Marketing ©
Part 2 – Video Messaging – Build your confidence and get more value from your phone:

learn how to use Twitter, Facebook, Instagram, Linkedin and more for video messaging
learn about the range of video messages that will make a difference to your business
Practical Exercise: practise recording video messages with your smartphone

Part 3 – Video Meeting – Build your audience and video content for blogging:

learn how to use Periscope, Facebook Live, Zoom and more for your Q&A sessions
how to structure your video meetings using documentary making format
Practical Exercise: planning your future video meeting sessions

Part 4 – Video Marketing – Build your brand and drive traffic to your website:

learn about the ‘3 Essential Online Videos’ which will improve website conversion
how to use scriptwriters’ storytelling tools to keep your audience engaged
Practical Exercise: storyboarding your future video marketing content

Part 5 – Video Making Tips – Building your filming and editing kit on a budget:

Learn about the kit you will need to create your own mobile recording studio
how to use filmmakers’ techniques for best results : light, location, length
how to edit your online videos fast and make them look professional

Part 6 – Video Promotion Tips – Publishing and sharing your online videos:

Learn about the right webpage layout to showcase your online videos
how to use YouTube and its many features to host your online videos
how to use social media platforms to share and promote your online videos

About Pascal
Pascal Fintoni is a professional trainer and speaker with over 22 years practical experience in digital marketing, Pascal has worked across diverse industry sectors developing and implementing audience engagement campaigns.
Pascal is also a video producer and he has introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create great online reputations. His focus for the last few years has been to coach business owners to take back control of their digital communications and become the most trusted brand in their chosen markets.
Q&A Session – Close
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.

#PRFest - Edinburgh - 14 & 15 June
2018-06-14 10:00 - 2018-06-15 16:30 | Edinburgh – Whitespace, United Kingdom
Putting the human back into public relations
PRFest will help guide you in the right direction and hopefully give you a thirst to continue your learning outside the festival.
#PRFest focuses on professional development for senior PR practitioners, helping develop the skills and knowledge required to modernise practice and keep abreast of the developments in this fast-paced industry.
The #PRFest programme will focus on speaker and participant-led discussions along with practical learning. The format has been designed so you can either buy half-day, full-day or two-day tickets making the festival accessible to more practitioners.
Taking feedback from previous years into consideration, each session will be based on either 10-minute presentations and 10 minutes of questions and discussion or one-hour workshops.
PRFest is a two-day public relations festival designed by Laura Sutherland, a Chartered PR consultant who runs Aura PR. Her view is that sharing is caring – sharing knowledge and expertise is one of the best ways to help the industry develop.
The festival coincides with the Edinburgh international festivals, AMEC’s International Summit and Cannes Lions International Festival of Creativity.
If there is only one investment you make in your professional development, this is it.
Grab the bull by the horns and take control over your destiny.
Those enrolled in CPD can also gain up to 20 points!

CIPR Northern Conference - Newcastle - 13 July
2018-07-13 | Crowne Plaza Newcastle, Stephenson Quarter, Hawthorn House, Forth Banks,, Newcastle upon Tyne, NE1 3SA, United Kingdom
The CIPR Northern Conference is back for 2018.
This year it will be hosted in Newcastle by CIPR North East and is set to be bigger and better than ever before.
Taking place on Friday 13th July 2018 at the Crowne Plaza in Newcastle, the event will follow the exciting theme of PR: The Art and Science of Engagement. With headline speakers, breakout sessions and workshops, as well as panel debates and emerging tech presentations, followed by drinks receptions and networking opportunities, Northern Conference is a must-do for any PR practitioner.
Exploring the relationship between the art and science of engagement, delegates will learn from industry experts about psychology and how the brain works when it comes to the art of influence and everything in between to the other end of the scale, with sessions looking at creativity and how to train your brain to become more imaginative with your campaigns.
And if you are coming to Newcastle this summer don’t forget to visit the Great Exhibition of the North! A celebration of the region’s industrial and technological history while looking forward to the future, the Exhibition promises to see a summer of amazing exhibits, inspired technology, vibrant street performance and cutting-edge culture.
The conference is open to both members of the CIPR and non-members and if you hurry you can purchase early bird tickets.
By the way, if you’re engaged with the CIPR’s Continuing Professional Development scheme, this event is worth 10 CPD points.

Email & MailChimp - Newcastle - 24 July
2018-07-24 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Email marketing is an important part of any marketing strategy.
It’s a cost-effective way to promote your products and communicate with your customers to reach your business goals.
This email marketing & MailChimp will help you master the essentials of email marketing, list building, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections, that they will want to receive.
For Email Marketing you will learn:

how to collect contact data ethically
how to compile mailing lists and segment contacts into target groups
how and where to store contact data
how to select the right type of campaign
how to generate a content plan for your campaigns
how email marketing integrates with other marketing activities

For MailChimp you will learn:

how to set up your accounts correctly
how to set up your lists and sign up forms
how to brand templates for your campaigns
how to schedule and send out your campaigns
how to analyse the reports
how to set up Autoresponders
how to manage customers data in view of GDPR

This full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time.
Talk to us!
If you want to know more about this course, or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.

Intro to Social Media - Newcastle - 26 July
2018-07-26 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
A 1-day course to take you through the fundamentals of social media marketing.
This full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging.
You may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms, but you’re not sure which ones are best for your type of business.
Our Introduction to Social Media is a practical skills sessions that will help you master the fundamentals of Twitter, Facebook, Linkedin and YouTube. You will learn how to set up your personal and company profiles properly, how to use the platforms to make connections and how to generate appealing and appropriate content that works.
For each platform, you will learn:

the correct way to set up your social media accounts
how to customise and brand your profile
how to manage your settings
how to update your profile
how to connect with others and grow your following
the best type of content for your business
the best type of content for your target customers
how to manage customer data in view of GDPR

This day counts towards CPD.
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com
Register now!
We run our short courses throughout the year. To secure a place on the next available course please email hello@hyperlink-technology.com and we’ll sort the rest from there.
Take a look now at our calendar to see what courses have dates already assigned to them.
If there are no dates currently available please register your interest on this course and we will let you know once more dates become available.
Remember all our 1-day courses and qualifications can be run in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap you were trying to plug we can design a course just for your team.

Marketing Social - Carlisle – 4 Sept
2018-09-04 17:00 - 19:30 | The Guild Carlisle, 5 Abbey Street, Carlisle, Cumbria, CA3 8TX, United Kingdom
Let’s get together!
To connect, learn and share and enjoy this marketing social in Carlisle.
Stepping into a crowded room, especially one filled with people you don’t know, can be a bit scary. Except at this event, we are all friends! We have things in common. We are passionate about delivering exceptional marketing and communications and we are past, current or prospective students with nesma.
You may have studied or aspire to study a CIM, CIPR or DMI qualification or have been on one of our short courses or would like to know more about them.
All you need to do is bring a smile to have fun and get the conversations started!

CIM Meet with drinks - Newcastle - 6 Sept
2018-09-06 18:00 - 20:00 | Crowne Plaza Newcastle, Stephenson Quarter, Hawthorn House, Forth Banks,, Newcastle upon Tyne, NE1 3SA, United Kingdom
Join CIM and nesma for an informal networking event where marketers can get together, swap ideas and meet with potential mentors and mentees in a relaxed, social setting.
NESMA sponsor this event to enable you to explore next steps in developing your marketing career and give guidance on the latest courses available from CIM.
Category: Personal/soft skills
CPD duration: 2 hours
The event will start promptly at 18:00 and finish at 20:00.
If you are non-EU resident, please call the Network Support team on +44 (0)1628 427340 to make your booking.

Marketing & Sales event - Newcastle - 12 Sept
2018-09-12 08:30 - 10:30 | TusPark, 27 Grainger Street, Newcastle upon Tyne, Tyne & Wear, NE1 5JE, United Kingdom
Marketing and sales are the lifeblood of any business.

However, for businesses of every shape across every sector, coordinating efforts across the respective marketing and sales/business development teams can sometimes remain an unfulfilled goal.
But why is this the case – and where are the examples where it works seamlessly?
Powered by James Tennant, owner of Converge, and compered by James Ealey, Director at NGI Solutions, we’ve brought together an expert panel that will share their experiences in this area and answer your questions, helping you foster a stronger and more successful relationship between your marketing and sales teams.
As well as hearing from the panel, you’ll also be able to get involved by asking your own questions, as well as by networking with the other attendees. Drinks and nibbles will, of course, be provided.
8:30 am –Registration and networking
9:00 am – Opening remarks
James Tennant, Founder of Converge
James Ealey, Director at NGI Solutions
9:10 am – Panellist introductions
9:20 am – Panel discussion and Q&A
10:00 am – Networking
The event is taking place at TusPark, 27 Grainger St, Newcastle upon Tyne, NE1 5JE. TusPark is located on Grainger Street, opposite Yates’s. There is parking available all over Newcastle City Centre, with most car parks just a short walk from the venue.

Explore Artificial Intelligence - Gateshead - 12 September
2018-09-12 18:30 - 20:00 | PROTO, Baltic Business Quarter, Gateshead, Tyne & Wear, NE8 3DF, United Kingdom
Artificial intelligence (AI), we’ve all heard of it, but what is it and what does it mean for marketers?
Great North East marketer Pete Daykin, Co-founder and Director of Daykin and Storey, a digital transformation agency whose Wordnerds brand offers organisations next generation social listening opportunities using AI, will talk about AI and the potential it offers today, tomorrow and into the future.
The event will be hosted at the brand new £7.8m emerging technology centre, PROTO, on Baltic Business Quarter; an emerging district for knowledge-driven and innovative companies. This state-of-the-art research and development facility will showcase the latest emerging technologies including virtual and augmented reality.
CPD category: Digital integration
Duration: 1.5 hours
Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:00.
If you are non-EU resident please call the Network Support team+44 (0)1628 427340 to make your booking.
Please note, booking is essential to secure your place at the event.

Are you ready for the CIM new term
2018-09-17 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Today is the official term start date for CIM Marketing Qualifications L3 to L7.
Find out more about the different courses here:
CIM Foundation Certificate in Marketing – Level 3
CIM Certificate in Professional Marketing – Level 4
CIM Diploma in Professional Marketing – Level 6
CIM Digital Diploma in Professional Marketing – Level 6
CIM Marketing Leadership Programme – Level 7
If you already know which course you would like to enrol on please fill out the Application Form here.
If you are not sure which course is right for you, please give us a bell +44 (0)7734 222 254 or pop in for coffee and a chat. There are different ways to study depending on your lifestyle including a blended approach or classroom style learning sessions. So your learning experience can fit perfectly around you and a busy work schedule.
All our tutors are experienced marketers with industry experience who have been achieving a consistent 97% pass rate.

CIPR Foundation Bootcamp - 18 Sept
2018-09-18 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Complete your classroom studies in 1 week and hand in your assignment in October!
The CIPR Foundation Award in Public Relations is an introductory level course that defines the field and the scope of public relations. You will receive broad introductions to the specialist areas of PR and to in-house and consultancy working practices. Learn about best practices in CSR, reputation management and working with different stakeholder groups.
By the end of the course, you will be able to define the key terms, techniques and theories of public relations and understand the relationship between PR and marketing, advertising, promotions and publicity.
The course will also examine the role of the professional PR practitioner, focusing on ethical issues, the CIPR code of practice, and continuous professional development. The principles and practice of effective media relations, writing for the media, understanding a news story, use of visual imagery, and working with press and broadcast media will be also be covered.
This Bootcamp runs on:
Tuesday 18 September
Wednesday 19 September
Friday 21 September
You can hand in your assignment in October so you literally finish the course in less than a month!
