CIPR - PR Live After 5 - Lola Jeans Newcastle - 19 April
2018-04-19 17:00 - 20:00 UTC | Lola Jeans, 1-3 Market Street, Newcastle upon Tyne, Tyne, NE1 6JE, United Kingdom
PR Live After 5 is the bi-monthly networking event for PR professionals across the North East.
If you are looking to meet with other PR professionals in the area, share stories, celebrate success (or find support for hurdles), discover new talent or maybe meet your next employer – PR Live After 5 is the event for you.
PR Live After 5 takes place at Lola Jeans Newcastle every other month. Everyone is welcome (members and non-members) so grab a drink and come join us after work!
This event is worth 5 CPD points.

Senior Marketers' Breakfast - 20 April - Durham
2018-04-20 08:00 - 10:00 | Durham University Business School, Mill Hill Lane, Durham, County Durham, DH1 3LB, United Kingdom
Join Dr Joanna Berry for a Senior Marketers’ Breakfast in the Board Room at Durham University Business School on 20 April at 8.00am.
This is a chance for senior marketers to debate important issues facing them and their teams in modern times.
The ‘marketing in the boardroom’ discussion event will be a roundtable debate over breakfast, hosted by Durham University Business School and chaired by Dr Joanna Berry.
Joanna is Chair of IOD North East, Associate Professor (Teaching) in Entrepreneurship at Durham University Business School and past Chair of CIM North East, so very well placed to tease out the challenges facing marketers, employers and organisations as they prepare for an interesting future.
Please note this event is by invitation only, however, you are welcome to register your interest in this event by emailing cim.events@cim.co.uk and the CIM will be in touch to advise if a place is available.
CPD category: General business skills
CPD duration: 1.5 hours
Registration and networking is from 08:00; the event starts at 08:30 and finishes at 10:00.

Contact: Network Support team

Contact e-mail: cim.events@cim.co.uk
Contact phone: +44 (0)1628 427340

CIPR Ask the Guru - Newcastle - 25 April
2018-04-25 09:00 - 10:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Join Luminous for CIPR’s Ask The Guru event in Newcastle.
From informing to engaging: the role of IC in driving engaging and authentic leadership communications
The role of internal communications is moving from a broadcast, top-down mode to playing a vital role in driving employee engagement and becoming a platform for leadership to share vision, values and set a culture agenda.
In a world of agile and remote working, employees are increasingly looking for a sense of belonging as well as authenticity from their leaders and managers: winning their hearts and minds and building a culture of trust that will engage them and make them want to follow and advocate. Enhancing your approach to leadership communication and direction across the business needs to be carefully managed and planned if it’s to drive any form of behavioural change.
In this interactive session, we will share with you some of our thinking around creating authentic and engaging leadership communication that feels human and inspiring. We will explore:
The role you play within your organisation
As a communications professional working in internal communications, are you also regarded as a trusted advisor to the leadership team?
How you can influence leadership to be less corporate and more authentic and human in how they communicate?
The way you communicate is an outward expression of your culture and your people, so how do you set the right tone of voice and expression of leadership communications?
The role of design in engagement
With sometimes limited resources, how can you optimise your existing channels and use brilliant creative to attract more attention and drive engagement?
The importance of measurement
How do you ensure you are constantly measuring the impact of your communications in driving behavioural change, perception and advocacy?
Representatives from our digital, brand engagement and creative teams will share some of their best practice approaches and provide some pragmatic insights and examples.
Please note: the event opens at 9AM for a prompt 9:30AM start.

CIPR Internal Communications - Edinburgh - 26 April
2018-04-26 | Edinburgh – Whitespace, United Kingdom
The CIPR Specialist Certificate (Internal Communication) will give you a detailed introduction to PR and enable you to develop the knowledge and skills to progress in a career in PR. You will be introduced to the key concepts, theories, techniques and skills needed to operate effectively as an internal communicator.
This course is suitable if you are in the first few years of your internal communication career, are considering a career in internal communication or are working in a related field (e.g. media relations, event management, CSR or public affairs).
You will consider topics such as:

The link between internal communication and employee engagement
How internal communication can help organisations meet strategic objectives
Researching, creating and curating content that has impact using a range of channels.

Find out more HERE.

Best practice for writing digital content - 26 April - Newcastle
2018-04-26 17:30 - 19:30 | Motel One Newcastle, 15-25 High Bridge, Newcastle upon Tyne, Tyne & Wear, NE1 1EW, United Kingdom
Writing digital content is an art in itself and very different to writing content for other marketing channels, ensuring this content is relevant and provides the maximum engagement with your audience is not easy.
Marketing consultant and CIM Digital Marketing Lecturer and nesma tutor, Joanne Dolezal, will provide attendees with her top tips on writing engaging digital content, which will focus on quality, not quantity to attract the right following rather than numbers. With over 25 years’ experience in marketing, Joanne supports marketing managers, solopreneurs, charities, SMEs and established brands to market their businesses across the UK and abroad.
Following Joanne’s tips on best practice for writing digital content, attendees are offered the opportunity to network, have a bite to eat and a drink courtesy of our sponsors: Motel One and Metnor Construction.
17:30 Registration
18:00 Presentation
19:00 Refreshments and networking
CPD category: Digital integration
CPD duration: 1 hour

Registration and networking is from 17:30; the event starts at 18:00 and finishes at 20:00. If you are non-EU resident, please contact the Network Support team to make your booking.

Contact: Network Support team

Contact e-mail: cim.events@cim.co.uk

Contact phone: +44 (0)1628 427340

Marketing Mixer Event - Newcastle - 10 May
2018-05-10 18:00 - 20:00 | Tyne Bank Brewery, Walker Road, Newcastle upon Tyne, TYne & Wear, NE6 2AB, United Kingdom
The event’s aim on 10th May is to bring together the Region’s leading marketers and entrepreneurial business owners, with short marketing insights from their sectors.

This is the second Marketing Mixer event at Tyne Bank Brewery for the Stone Collective.
Guest speakers for May’s event are a really good mix of entrepreneurs, marketing and media professionals who’ve all come together to sit on a panel.

Andrew Armstrong, Managing Director, Town Wall Media
Matt Goodman, Managing Director, The Futsal Partnership
Lizzy Hodcroft, Sheriff of The Sweet Beet
Darren Davidson, Managing Director, Route Agency
Vicki Stone, Owner, Stone Collective
Tom Shanks, Business Development Manager, Blueline Taxis

The 2017 launch was a success, with lots of businesses attending the event.
“Great venue, good mix of people, right length and interesting to have spot talks.
“Tacos and Beer! …. The 5 minutes elements were good, it also didn’t take itself too seriously.”
“Lovely venue. I really enjoyed the three distinct speakers – very different topics and different backgrounds.”

CIM meet with drinks - 14 May - Durham
2018-05-14 18:00 - 20:00 | Ramside Hall Hotel & Spa, Carrville, Durham, County Durham, DH1 1TD, United Kingdom
Join CIM in Durham for a relaxed pre-conference networking event, kindly sponsored and hosted by NESMA.
Everyone with an interest in marketing is welcome, whether you’re attending our Northern Conference the next day or not.

CPD duration: 1 hour
Category: Personal/soft skills
The event will start at 18:00 and finish at 20:00.

Contact: Network Support team

Contact e-mail: cim.events@cim.co.uk

Contact phone: +44 (0)1628 427340

CIM Northern Conference 2018 - 15 May - Durham
2018-05-15 08:30 - 16:30 | Ramside Hall Hotel & Spa, Carrville, Durham, County Durham, DH1 1TD, United Kingdom
The CIM Northern Conference, now in its eighth year, will once again offer exceptional learning and networking opportunities.
This year’s theme is marketing horizons and we’ll be looking at current marketing best practice and what is around the corner. With two keynotes and a choice of nine workshops, streamed to cater for all levels of marketing experience, this is one event you won’t want to miss!
There will be three workshop sessions during the course of the day, with each session offering a choice of workshops in the following categories.
Explore – for those with little or no marketing experience; SMEs, students etc.
Evolve – for those developing their marketing skills; SMEs, students, practitioners etc.
Excel – for those looking for the next step up with more in-depth understanding; Practitioners, senior managers, lecturers etc.
You’ll be able to attend one workshop per session pertaining to your skills and knowledge:
Conference Programme:-
08:30 Registration and refreshments
09:30 Welcome
09:35 Keynote speaker
10:30 Refreshment break
10:45 Workshop session one
11:45 Lunch
12:45 Workshops session two
13:45 Refreshment break
14:00 Workshop session three
15:00 Refreshment break
15:15 Keynote speaker
16:10 Closing remarks
16:30 Finish
CPD category: Strategy
Duration: 6 hours
Registration and networking is from 08:30; the event starts at 09:30 and finishes at 16:30. If you have any dietary or access requirements please contact the Network Support team and advise at the time of booking.

Contact: Network Support team

Contact e-mail: cim.events@cim.co.uk

Contact phone: +44 (0)1628 427340

You may wish to join us for a relaxed pre-conference networking event, kindly sponsored and hosted by NESMA the night before.

CIPR PRide Award - Briefing Session - 16 May
2018-05-16 17:00 - 19:00 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
How To Win a CIPR PRide Award – Briefing Session
The leading regional PR awards are back for 2018! The CIPR PRide Awards recognise the outstanding work you’ve been delivering for your clients and employers across the UK. Winning a PRide Award marks you out as an industry leader in your area, boosts team morale and demonstrates the value of PR to the wider business world.
Come along after work on Wednesday 16 May to find out all about the CIPR PRide Awards 2018 and the 22 different categories open for entries this year, including all the do’s and don’ts to make your entry stand out.
***Standard entry to this year’s PRide Awards closes on Tuesday 12 June at 6.00pm***
Gain a Competitive Edge
CIPR accredited trainer, Laurel Hetherington, will lead an informal session designed to help you plan and prepare your entries for the prestigious PRide Awards. You’ll learn how to construct an award-winning submission to be in with the best chance of scooping ‘Gold’ on the night.
Plus, hear from Chris Taylor, Managing Director of DTW, former NE Regional Chair and now CIPR Council Member, who will be on hand to tell you how his team have scooped various awards at the PRide North East Awards, including Outstanding Large Consultancy of the Year at the 2017 Awards; and from Deb Sharratt, Vice-Chair of our regional committee, PRide Co-ordinator and also a former PRide judge, as well as a PRide Awards winner herself, who’ll be giving tips and tricks to give your entry a competitive edge.
Benefits to you
As well as hearing about how to win an award, attendees who are entering the awards for the first time will also receive a £50 discount on their first 2018 award submission. The discount is limited to one per organisation or individual and only applicable to new entrants in the 2018 CIPR North East PRide Awards.
Standard entry fees accepted until 18:00 on Tuesday 12 June 2018:

Standard: £115 + VAT
Outstanding Young Communicator: £90 + VAT
Outstanding Independent Practitioner: £65 + VAT

Late entries are accepted until 18:00 on Tuesday 19 June 2018.

Late standard: £190 + VAT
Late Outstanding Young Communicator: £165 + VAT
Late Outstanding Independent Practitioner: £140 + VAT

Attendance at this event is also worth 5 CPD points for 2018-19.
Light Refreshments included.
CIPR NE is committed to protecting your privacy for more information please read our privacy policy here.

CIPR Level 3 - Newcastle - 21 May
2018-05-21 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
CIPR Foundation is the entry point to CIPR’s suite of professional qualifications.
Foundation focuses on the skills required for an entry-level PR role.
Part 1 covers content creation for both traditional media outlets and digital media platforms.
Part 2 develops an understanding of the role of PR within an organisation and what PR practitioners do (and don’t do).
You will undertake a two-part assessment that tests your practical PR skills.
It’s right for you if you’re a school or college leaver, changing career direction, or working in a PR support role

Creating the Right Company Culture - Newcastle
2018-06-05 14:00 - 17:00 | Toffee Factory, Walker Road, Newcastle upon Tyne, TYne & Wear, NE1 2DF, United Kingdom
Part of the CIPR NE Women In PR event series.

Company Culture is vital to the success of any organisation, but how do you foster a culture that allows all employees, regardless of gender, thrive?
Join CIPR NE for what is set to be a lively discussion about leadership, culture and gender equality in the workplace. Talks include:

Sarah Pinch from Pinch Point Communications and Janice Guy from Jungle Green Market Research –
discussing research they conducted into the pay gap in PR agencies, with practical suggestions for how we can improve agency culture as an industry.
Christian Cerisola, W North –
Christian recently launched the northern office of W Communications and his team is constantly expanding. He will share what he’s learnt about fostering a positive company culture whilst growing your business.
Alex Myers, Manifest Group –
Manifest London was one of the first agencies in the UK to introduce equal maternity and paternity leave for all employees (often known as the ‘Swedish Model’). Alex will be discussing why this was introduced and the impact it has had since.
Ella Minty, Independent Practitioner –
In 2017 Ella became a Fellow of the Institute of Leadership and Management, in addition to being a Board Member of the CIPR. Ella will discuss how treating PR as a management discipline helps influence company culture.

You’ll have the opportunity to hear from each of our speakers followed by a Q&A.
This series of events has been developed for both men and women in response to research revealing that while women hold up to 85 percent of all PR jobs, the majority of senior leaders continue to be men, as well as some of the reasons identified for this.
Other events in the series, taking place between October 2017 and June 2018, have included talks on unconscious bias and imposter syndrome, leadership coaching and finding your inspiration.

People Power Conference - 6 June - Newcastle
2018-06-06 | St. James' Park, STRAWBERRY PLACE, Newcastle upon Tyne, TYne & Wear, NE1 4ST, United Kingdom
PEOPLE POWER is a new regional training and skills event dedicated to developing your most important asset.
At People Power you can take part in free training sessions, assess the right providers for your skills needs and find solutions for your HR challenges.
Attend on the 6th of June to:

Have access to 25+ FREE business skills seminars for you and your staff
Discuss your training needs with a range of training providers and advisors
Sample the quality of training offered by providers in dedicated taster sessions
Discover how to develop the right skills strategy and learning management tools for your organisation
Understand how to improve the skills within your business and plug skills gaps
Discover the funding opportunities and employer benefits of apprenticeships
Learn how to create a culture of learning in your business
Promote your business by networking with 100’s of other decision-makers across the region

Who should attend People Power?
People Power is open to all employers of all sizes, including businesses, government bodies and public sector organisations, social enterprise, voluntary and community organisations.
Who is People Power for?
People Power is a new event for the North East, specifically designed for all those who want to recruit, engage, grow and develop their talent, maximise their potential and achieve business success.

Video Marketing - Newcastle - 13 June
2018-06-13 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
How to build your brand with online videos
Date: 13 June 2018
Location: nesma, Gosforth
Time: 9:30am-4:30pm
Course Leader: Pascal Fintoni
Join us for a fun and practical day on how to create your own online videos to promote your business using your laptop or smartphone!
Designed for professionals new to video marketing, we will explore all the steps needed to create online videos for your business by sharing the techniques used by successful video bloggers, documentary makers and film producers. This hands-on day will be delivered by experienced digital marketer and independent video maker Pascal Fintoni who will guide you through 6 sessions filled with tips and advice:
Part 1 – Why online video marketing? A ‘scene setting’ module to look at:

the role of online videos in your online marketing strategy in 2018
the impact of mobile phones and how it is changing social media forever
the 3 essential steps of successful video marketers:

Video Messaging – Video Meeting – Video Marketing ©
Part 2 – Video Messaging – Build your confidence and get more value from your phone:

learn how to use Twitter, Facebook, Instagram, Linkedin and more for video messaging
learn about the range of video messages that will make a difference to your business
Practical Exercise: practise recording video messages with your smartphone

Part 3 – Video Meeting – Build your audience and video content for blogging:

learn how to use Periscope, Facebook Live, Zoom and more for your Q&A sessions
how to structure your video meetings using documentary making format
Practical Exercise: planning your future video meeting sessions

Part 4 – Video Marketing – Build your brand and drive traffic to your website:

learn about the ‘3 Essential Online Videos’ which will improve website conversion
how to use scriptwriters’ storytelling tools to keep your audience engaged
Practical Exercise: storyboarding your future video marketing content

Part 5 – Video Making Tips – Building your filming and editing kit on a budget:

Learn about the kit you will need to create your own mobile recording studio
how to use filmmakers’ techniques for best results : light, location, length
how to edit your online videos fast and make them look professional

Part 6 – Video Promotion Tips – Publishing and sharing your online videos:

Learn about the right webpage layout to showcase your online videos
how to use YouTube and its many features to host your online videos
how to use social media platforms to share and promote your online videos

About Pascal
Pascal Fintoni is a professional trainer and speaker with over 22 years practical experience in digital marketing, Pascal has worked across diverse industry sectors developing and implementing audience engagement campaigns.
Pascal is also a video producer and he has introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create great online reputations. His focus for the last few years has been to coach business owners to take back control of their digital communications and become the most trusted brand in their chosen markets.
Q&A Session – Close
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.

#PRFest - Edinburgh - 14 & 15 June
2018-06-14 10:00 - 2018-06-15 16:30 | Edinburgh – Whitespace, United Kingdom
Putting the human back into public relations
PRFest will help guide you in the right direction and hopefully give you a thirst to continue your learning outside the festival.
#PRFest focuses on professional development for senior PR practitioners, helping develop the skills and knowledge required to modernise practice and keep abreast of the developments in this fast-paced industry.
The #PRFest programme will focus on speaker and participant-led discussions along with practical learning. The format has been designed so you can either buy half-day, full-day or two-day tickets making the festival accessible to more practitioners.
Taking feedback from previous years into consideration, each session will be based on either 10-minute presentations and 10 minutes of questions and discussion or one-hour workshops.
PRFest is a two-day public relations festival designed by Laura Sutherland, a Chartered PR consultant who runs Aura PR. Her view is that sharing is caring – sharing knowledge and expertise is one of the best ways to help the industry develop.
The festival coincides with the Edinburgh international festivals, AMEC’s International Summit and Cannes Lions International Festival of Creativity.
If there is only one investment you make in your professional development, this is it.
Grab the bull by the horns and take control over your destiny.
Those enrolled in CPD can also gain up to 20 points!

CIPR Northern Conference - Newcastle - 13 July
2018-07-13 | Crowne Plaza Newcastle, Stephenson Quarter, Hawthorn House, Forth Banks,, Newcastle upon Tyne, NE1 3SA, United Kingdom
The CIPR Northern Conference is back for 2018.
This year it will be hosted in Newcastle by CIPR North East and is set to be bigger and better than ever before.
Taking place on Friday 13th July 2018 at the Crowne Plaza in Newcastle, the event will follow the exciting theme of PR: The Art and Science of Engagement. With headline speakers, breakout sessions and workshops, as well as panel debates and emerging tech presentations, followed by drinks receptions and networking opportunities, Northern Conference is a must-do for any PR practitioner.
Exploring the relationship between the art and science of engagement, delegates will learn from industry experts about psychology and how the brain works when it comes to the art of influence and everything in between to the other end of the scale, with sessions looking at creativity and how to train your brain to become more imaginative with your campaigns.
And if you are coming to Newcastle this summer don’t forget to visit the Great Exhibition of the North! A celebration of the region’s industrial and technological history while looking forward to the future, the Exhibition promises to see a summer of amazing exhibits, inspired technology, vibrant street performance and cutting-edge culture.
The conference is open to both members of the CIPR and non-members and if you hurry you can purchase early bird tickets.
By the way, if you’re engaged with the CIPR’s Continuing Professional Development scheme, this event is worth 10 CPD points.

Email & MailChimp - Newcastle - 24 July
2018-07-24 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Email marketing is an important part of any marketing strategy.
It’s a cost-effective way to promote your products and communicate with your customers to reach your business goals.
This email marketing & MailChimp will help you master the essentials of email marketing, list building, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections, that they will want to receive.
For Email Marketing you will learn:

how to collect contact data ethically
how to compile mailing lists and segment contacts into target groups
how and where to store contact data
how to select the right type of campaign
how to generate a content plan for your campaigns
how email marketing integrates with other marketing activities

For MailChimp you will learn:

how to set up your accounts correctly
how to set up your lists and sign up forms
how to brand templates for your campaigns
how to schedule and send out your campaigns
how to analyse the reports
how to set up Autoresponders
how to manage customers data in view of GDPR

This full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time.
Talk to us!
If you want to know more about this course, or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.
