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CIPR - 70th Anniversary Commemorative Service and Reception
2018-02-09 11:00 - 14:00 UTC | St Brides Church, Fleet Street, London, EC4Y 8AU, United Kingdom
CIPR – 70th Anniversary Commemorative Service and Reception
Date: 9 February 2018
Location: St. Brides Church, Fleet Street, London, EC4Y 8AU
Time: 11:00am – 2:00pm
Cost: Free
CIPR are hosting a service to commemorate the 70th Anniversary of the foundation of the Institute of Public Relations, on 9 February 2018.
The service will be held at 11am at St Bride’s Church, Fleet Street, London and will be followed by a drinks reception (12pm onwards) at the nearby St Bride’s Foundation, in the room where the first general meeting of the Institute was held in 1948.
This event is free to attend and we hope to see many familiar faces, as well as welcoming new members.
REGISTER FOR THIS EVENT HERE.

CIPR - PR Live After 5 - Lola Jeans Newcastle - 15 Feb
2018-02-15 17:30 - 20:30 | Lola Jeans, 1-3 Market Street, Newcastle upon Tyne, Tyne, NE1 6JE, United Kingdom
PR Live After 5 is the bi-monthly networking event for PR professionals across the North East.
If you are looking to meet with other PR professionals in the area, share stories, celebrate success (or find support for hurdles), discover new talent or maybe meet your next employer – PR Live After 5 is the event for you.
PR Live After 5 takes place at Lola Jeans Newcastle every other month. Everyone is welcome (members and non-members) so grab a drink and come join us after work!
This event is worth 5 CPD points.

Medical product development explored - 15 Feb
2018-02-15 18:00 - 20:00 | Newcastle University Business School, 5 Barrack Road, Newcastle upon Tyne, Tyne & Wear, NE1 4SE, United Kingdom
Newcastle University Business School is to host a CIM event on 15 February which will look at customer insights for better product marketing, specifically in the medical sector.
Registration and networking is from 18:00, the session starts at 18:30 and finishes at 20:00.
Nick Hutchinson, Medical Ambassador for CIM in the North East, who is organising the event explained, “The commercial success of products and services for medical or healthcare applications depends on the identification of unmet customer needs and the development of an offering that meets them. Attending this event will allow delegates to advance their company’s strategic marketing initiatives, develop better market offerings and gain a competitive edge.”
Chaired by Dale Athey, CEO of Orla Protein Technologies, who will be joined by three expert speakers: Dr Josephine Go Jefferies, Assistant Professor in Marketing at Newcastle University Business School, Colin Tristram, Director at HistoCyte Laboratories Ltd and Holly Shiel-Redfern, Commercial Director at Explain Market Research, the event will include presentations and a panel
discussion, during which the audience will have the opportunity to ask questions.
The event, sponsored by NRG and Newcastle University Business School, is open to CIM members and non-members.
CPD duration: 1.5 hours
Category: Insights
Contact: Network Support team Contact e-mail: cim.events@cim.co.uk
Contact phone: +44 (0)1628 427340
Member: £0.00
Studying member: £0.00
Student: £0.00
Non-member: £10.00

CIPR - Finding Your Inspiration - Newcastle - 8 March
2018-03-08 15:00 - 17:00 | Tyneside Cinema, The Digital Lounge, 10 Pilgrim Street,, Newcastle upon Tyne, TYne & Wear, NE1 6QG, United Kingdom
Join CIPR for an afternoon of inspiring talks from some of the North East’s leading PR & Marketing professionals, as we celebrate International Women’s Day 2018.
Hear from a panel of agency leaders about their careers and how they overcame challenges to go on to launch their own businesses. We’ll be joined by:

Sarah Hall, MD Sarah Hall Consulting and President of the CIPR for 2018
Lucy Bately, Co-founder and Creative Director of Jump and Ambassador for the Institute of Directors
Kari Owers, MD of O PR and past North-East Woman Entrepreneur of the Year award winner

You’ll also have the opportunity to ask questions and discuss your own aspirations as part of a Q&A and networking.
This series of events has been developed for both men and women in response to research revealing that while women hold up to 85 per cent of all PR jobs, the majority of senior leaders continue to be men, as well as some of the reasons identified for this.

CIPR North East Annual General Meeting - Newcastle - 8 Mar
2018-03-08 17:00 - 19:00 | Tyneside Cinema, The Digital Lounge, 10 Pilgrim Street,, Newcastle upon Tyne, TYne & Wear, NE1 6QG, United Kingdom
Join the CIPR North East Committee on Thursday, March 8th, between 5.00pm and 7.00pm, in the Digital Lounge of the Tyneside Cinema, for the group’s Annual General Meeting.
The event falls on International Women’s Day and the next CIPR President Sarah Hall will be our guest speaker for the evening. Sarah is a great advocate for women in the Public Relations industry and has campaigned in particular on closing the gender pay gap.
In addition to hearing from Sarah on her plans for her term as CIPR President, this is a great opportunity to find out more about what the North East committee has achieved over the past 12 months and its plans for future, as well as giving you the chance to make your voice heard on what you’d like to see the group deliver in the months to come.
As well as drinks, light refreshments and networking opportunities, the committee CIPR North East will also be holding an election for membership. If you’d like to put yourself forward to volunteer your time to help shape the PR scene in the North East, please email Jule Wilson, Acting Secretary of the committee, by 5.30pm on Thursday, March 1st, to receive a nomination form. You can reach her at Jule@JuleWilson.com.

This CIPR members-only event is free to attend and we hope to see many familiar faces, as well as welcoming new members.
REGISTER FOR THIS EVENT HERE.

Marketing Showcase Marketplace Event - Glasgow - 13 March
2018-03-13 10:00 - 14:00 | St James’ Park Stadium, Strawberry Place, Newcastle upon Tyne, NE1 4ST, United Kingdom
The Marketing Showcase is a marketplace for new ideas and technologies and is coming to Glasgow on 13th March from 10.00am till 2.00pm.

It’s an event where business owners and marketers can meet experts and suppliers of cutting-edge marketing solutions. With an informal exhibition and a series of 30-minute educational techTALK seminars.

Whether you’re a dedicated marketing professional or you take responsibility for marketing among a multitude of other responsibilities, these events are designed specifically for you. We’re all looking for more business and in markets where competitive offers are plentiful and prices continually under pressure. Keeping up-to-date with new marketing trends and techniques could be the key to fulfilling your potential.
It’s an event that aims to inspire you with new ideas.

Marketing Showcase Marketplace Event - Newcastle - 14 March
2018-03-14 10:00 - 14:00 | St. James' Park, STRAWBERRY PLACE, Newcastle upon Tyne, TYne & Wear, NE1 4ST, United Kingdom
The Marketing Showcase is a marketplace for new ideas and technologies and is coming to Newcastle on 14th March from 10.00am till 2.00pm.

It’s an event where business owners and marketers can meet experts and suppliers of cutting-edge marketing solutions. With an informal exhibition and a series of 30-minute educational techTALK seminars.

Whether you’re a dedicated marketing professional or you take responsibility for marketing among a multitude of other responsibilities, these events are designed specifically for you. We’re all looking for more business and in markets where competitive offers are plentiful and prices continually under pressure. Keeping up-to-date with new marketing trends and techniques could be the key to fulfilling your potential.
It’s an event that aims to inspire you with new ideas.

GDPR for Professional Communicators - Newcastle - 21 March
2018-03-21 08:30 - 10:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
The General Data Protection Regulation (GDPR) comes into effect across Europe on 25th May 2018 – that’s less than three months away. It’s intended to strengthen and unify data protection for all individuals within the European Union (EU) while addressing the export of personal data outside the EU.

It’s most certainly a hot topic and something that is going to affect us all as professional communicators and data processors. So, if you’re unsure what it’s all about and more importantly, what you need to do for yourself, your organisation and the clients you represent when it comes to GDPR, come along to CIPR North East’s breakfast briefing in collaboration with Valued Accountancy, where you can find out more.
What you can expect to learn:
There’s a lot of confusion and scaremongering about GDPR going on, with a heavy emphasis on the fines that can be imposed by the Information Commissioner’s Office (ICO). We, as business owners or professional communicators within an organisation, first and foremost have a right to understand how we will be impacted by this new legislation. As business partners and strategic advisors, we also have a duty of care to the people we work with, so they can be safe in the knowledge that we are processing data in the right way and to best practice standards.
In this breakfast briefing, we’ll debunk the myths, share practical insights as well as educate and inform so that you are able to make informed choices about how much GDPR will affect you, the organisation where you work and your clients.
What will be covered during the event?

Data – what is it, how we use it, do we need it?
Background of the legislation.
How have we got here?
What does it mean?
How will affect me, my organisation and my clients?
What are the practical steps I need to consider?

About the speaker:
Darren Glanville – Director of Operations at Valued Accountancy:
Darren has enjoyed a career spanning 30 years, most of which has been spent working for some of the largest software companies in the UK and globally including Sage, Wolters Kluwer and Xero. He’s passionate about helping businesses transform to a digital world through better use of technology, processes and smarter decision making, as a result of business intelligence and data-driven marketing.
Valued Accountancy:
Established in 2011 by Stephen Paul, Valued has grown to be one of the region’s leading accountancy and business advisory practices. Recognised by its peers as leading the charge to the cloud, Valued boasts a multi-award winning team who are passionate about helping clients succeed. Its focus is not just on the annual compliance requirements of clients, but to help them navigate the modern way of doing business.
Join the CIPR North East team and Darren for this breakfast briefing at nesma, where Darren will help you to understand better GDPR and its implications, before opening the floor for a Q&A session where you can ask your own questions of the expert.
Tea, coffee and light breakfast refreshments will also be served.

How to build your brand with online videos - Newcastle - 27 March
2018-03-27 09:30 - 16:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
How to build your brand with online videos
Date: 28 February 2018
Location: nesma, Gosforth
Time: 9:30am-4:30pm
Course Leader: Pascal Fintoni
Join us for a fun and practical day on how to create your own online videos to promote your business using your laptop or smartphone!
Designed for professionals new to video marketing, we will explore all the steps needed to create online videos for your business by sharing the techniques used by successful video bloggers, documentary makers and film producers. This hands-on day will be delivered by experienced digital marketer and independent video maker Pascal Fintoni who will guide you through 6 sessions filled with tips and advice:
Part 1 – Why online video marketing? A ‘scene setting’ module to look at:

the role of online videos in your online marketing strategy in 2018
the impact of mobile phones and how it is changing social media forever
the 3 essential steps of successful video marketers:

Video Messaging – Video Meeting – Video Marketing ©
Part 2 – Video Messaging – Build your confidence and get more value from your phone:

learn how to use Twitter, Facebook, Instagram, Linkedin and more for video messaging
learn about the range of video messages that will make a difference to your business
Practical Exercise: practise recording video messages with your smartphone

Part 3 – Video Meeting – Build your audience and video content for blogging:

learn how to use Periscope, Facebook Live, Zoom and more for your Q&A sessions
how to structure your video meetings using documentary making format
Practical Exercise: planning your future video meeting sessions

Part 4 – Video Marketing – Build your brand and drive traffic to your website:

learn about the ‘3 Essential Online Videos’ which will improve website conversion
how to use scriptwriters’ storytelling tools to keep your audience engaged
Practical Exercise: storyboarding your future video marketing content

Part 5 – Video Making Tips – Building your filming and editing kit on a budget:

Learn about the kit you will need to create your own mobile recording studio
how to use filmmakers’ techniques for best results : light, location, length
how to edit your online videos fast and make them look professional

Part 6 – Video Promotion Tips – Publishing and sharing your online videos:

Learn about the right webpage layout to showcase your online videos
how to use YouTube and its many features to host your online videos
how to use social media platforms to share and promote your online videos

About Pascal
Pascal Fintoni is a professional trainer and speaker with over 22 years practical experience in digital marketing, Pascal has worked across diverse industry sectors developing and implementing audience engagement campaigns.
Pascal is also a video producer and he has introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create great online reputations. His focus for the last few years has been to coach business owners to take back control of their digital communications and become the most trusted brand in their chosen markets.
Q&A Session – Close
Talk to us!
If you want to know more about this course or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@hyperlink-technology.com.

Get help with GDPR compliance - Newcastle - 28 March
2018-03-28 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Companies need to meet the GDPR Fundamentals standard.
The GDPR Fundamentals framework will give you confidence in your compliance and provide you with the appropriate evidence to present to suppliers and customers to help to maintain trust. Plus you can demonstrate to the Information Commissioners’ Office (ICO) that you are following an established process.
So what is the standard and why should you attend this course?
In essence, if you have a website, promote yourself through email marketing or employ staff you need to understand the implications of GDPR.
The GDPR is all about demonstrating compliance. This programme will help you understand your organisation’s legal duties, put a spotlight on any changes you need to make and ultimately ensure you reach the GDPR Fundamentals standard.
The GDPR Fundamentals standard has been devised to assist organisations in their efforts to comply with the new data protection regulation. It offers businesses the opportunity to obtain external recognition of their GDPR management system and has been written using the principles of General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679).
If you are an organisation that processes any personal data (client or staff data) and operates in the EU or handles information concerning data subjects located in the EU you should consider meeting this standard. In short, if you are currently subject to the Data Protection Act, it is likely that you will also be subject to the GDPR.
To ensure your business is compliant, we would recommend that you need these three things:

the training,
the audit
and the certificate.

The Training will give you the knowledge to assess your organisation relative to the GDPR requirements using a practical framework that will assist you to understand what it means to be compliant. Businesses will receive a GDPR Fundamentals attendance certificate from the accrediting body on completion of the course of the 1-day training.
The Audit delivered in the form of a two-hour survey carried out by an accredited GDPR Fundamentals Practitioner will help you to assess your systems and policies against the demands of the GDPR Fundamentals standard.
The GDPR Fundamentals of Compliance is a recognised management standard for data protection compliance which immediately identifies that your organisation has been audited by an independent third party and that you can demonstrate compliance.
We have broken this down into three packages to help you to make the right choice depending on your organisation’s needs:
Option 1 – How do you know if you are compliant?
1-day training including a GDPR Fundamentals attendance certificate from the accrediting body on completion of the course.
£395 + VAT
Option 2 – Testing your compliance

Includes everything listed in Option 1 plus an audit of your organisation’s current compliance with GDPR. A report will be produced including recommendations for improvement.
from £645 + VAT*
*Depending on the business size

Micro business = £645 + VAT
Small business = £745 + VAT
Medium business = £895 + VAT
Large business = £1,145 + VAT
Additional attendees = £395 + VAT

Option 3 – Affirming your compliance
Including everything listed in Option 2 plus a GDPR Fundamentals certificate of compliance for your organisation*
from £995 + VAT**
*The certificate of compliance will only be issued once you have met the standard. The training and audit is designed to provide you with the practical understanding required to meet the standard.
**Depending on business size.

Micro business = £995 + VAT
Small business = £1.195 + VAT
Medium business = £1,445 + VAT
Large business = £1,795 + VAT

In-house GDPR training
In-house training can be arranged if you have four or more staff to train. Any or all of the options above can be included. Contact us to discuss your requirements.
Your trainer
Kate Armstrong is an accredited GDPR Fundamentals Practitioner who is qualified to take you through the training and audit process, helping your organisation to prepare the evidence required for submission to the GDPR Fundamentals Certifying Body.
Disclaimer
www.ico.org.uk is the original and best source to download the regulations in full, regular information updates and a plain English summary of what GDPR really means. This information is aimed at giving you a summary of current and emerging data protection and privacy regulations and guidance. It is not intended as legal advice and is not represented as such by the author or publisher. It is advised that legal counsel is sought to ensure compliance with legislation.

Spring Term Starts - What course will you study? - 16 April
2018-04-16 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Below is a summary of what is starting when this term!
Marketing is one of the most multi-skilled occupations there is, marketers now need a wide range of skills to navigate the ever-changing environment we work in. If you don’t see what you were looking for please give Lucy a shout! Remember we also offer a diverse range of 1-day courses will boost your skills in a variety of topics from GDPR to video marketing.
CIM Foundation Certificate in Marketing – Level 3
Due to begin week commencing 16th April
CIM Certificate in Professional Marketing – Level 4
Due to begin week commencing 16th April
CIM Diploma in Professional Marketing – Level 6
Due to begin week commencing 16th April
NEW CIM Digital Diploma in Professional Marketing – Level 6
Due to begin week commencing 16th April
NEW CIM Marketing Leadership Programme – Level 7
Due to begin week commencing 16th April
DMI Professional Diploma in Digital Marketing – Level 5
Due to begin week commencing 9th April
CIPR Foundation Award in Public Relations – Level 3
Courses due to begin 2nd May – Newcastle | 20th May – Carlisle | 4th July – Edinburgh
CIPR Professional PR Certificate – Level 5
Due to begin in September 2018
CIPR Specialist Certificate- Internal Communications
Courses due to begin 24th April – Carlisle | 25th April – Newcastle | 26th April – Edinburgh
CIPR Specialist Diploma- Crisis Communications
Course due to begin 20th April
There are lots of ways to develop new skills or build on your old ones. It’s all about finding the right qualification for you!

CIPR - PR Live After 5 - Lola Jeans Newcastle - 19 April
2018-04-19 17:00 - 20:00 | Lola Jeans, 1-3 Market Street, Newcastle upon Tyne, Tyne, NE1 6JE, United Kingdom

Senior Marketers' Breakfast - 20 April - Durham
2018-04-20 08:00 - 10:00 | Durham University Business School, Mill Hill Lane, Durham, County Durham, DH1 3LB, United Kingdom
Join Dr Joanna Berry for a Senior Marketers’ Breakfast in the Board Room at Durham University Business School on 20 April at 8.00am.
This is a chance for senior marketers to debate important issues facing them and their teams in modern times.
The ‘marketing in the boardroom’ discussion event will be a roundtable debate over breakfast, hosted by Durham University Business School and chaired by Dr Joanna Berry.
Joanna is Chair of IOD North East, Associate Professor (Teaching) in Entrepreneurship at Durham University Business School and past Chair of CIM North East, so very well placed to tease out the challenges facing marketers, employers and organisations as they prepare for an interesting future.
Please note this event is by invitation only, however, you are welcome to register your interest in this event by emailing cim.events@cim.co.uk and the CIM will be in touch to advise if a place is available.
CPD category: General business skills
CPD duration: 1.5 hours
Registration and networking is from 08:00; the event starts at 08:30 and finishes at 10:00.

Contact: Network Support team

Contact e-mail: cim.events@cim.co.uk
Contact phone: +44 (0)1628 427340

CIPR Ask the Guru - Newcastle - 25 April
2018-04-25 09:00 - 10:30 | nesma Study Centre, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE31HP, United Kingdom
Join Luminous for CIPR’s Ask The Guru event in Newcastle.
From informing to engaging: the role of IC in driving engaging and authentic leadership communications
The role of internal communications is moving from a broadcast, top-down mode to playing a vital role in driving employee engagement and becoming a platform for leadership to share vision, values and set a culture agenda.
In a world of agile and remote working, employees are increasingly looking for a sense of belonging as well as authenticity from their leaders and managers: winning their hearts and minds and building a culture of trust that will engage them and make them want to follow and advocate. Enhancing your approach to leadership communication and direction across the business needs to be carefully managed and planned if it’s to drive any form of behavioural change.
In this interactive session, we will share with you some of our thinking around creating authentic and engaging leadership communication that feels human and inspiring. We will explore:
The role you play within your organisation
As a communications professional working in internal communications, are you also regarded as a trusted advisor to the leadership team?
How you can influence leadership to be less corporate and more authentic and human in how they communicate?
The way you communicate is an outward expression of your culture and your people, so how do you set the right tone of voice and expression of leadership communications?
The role of design in engagement
With sometimes limited resources, how can you optimise your existing channels and use brilliant creative to attract more attention and drive engagement?
The importance of measurement
How do you ensure you are constantly measuring the impact of your communications in driving behavioural change, perception and advocacy?
Representatives from our digital, brand engagement and creative teams will share some of their best practice approaches and provide some pragmatic insights and examples.
Please note: the event opens at 9AM for a prompt 9:30AM start.

CIPR Internal Communications - Edinburgh - 26 April
2018-04-26 | Edinburgh – Whitespace, United Kingdom
The CIPR Specialist Certificate (Internal Communication) will give you a detailed introduction to PR and enable you to develop the knowledge and skills to progress in a career in PR. You will be introduced to the key concepts, theories, techniques and skills needed to operate effectively as an internal communicator.
This course is suitable if you are in the first few years of your internal communication career, are considering a career in internal communication or are working in a related field (e.g. media relations, event management, CSR or public affairs).
You will consider topics such as:

The link between internal communication and employee engagement
How internal communication can help organisations meet strategic objectives
Researching, creating and curating content that has impact using a range of channels.

Find out more HERE.

Best practice for writing digital content - 26 April - Newcastle
2018-04-26 17:30 - 19:30 | Motel One Newcastle, 15-25 High Bridge, Newcastle upon Tyne, Tyne & Wear, NE1 1EW, United Kingdom
Writing digital content is an art in itself and very different to writing content for other marketing channels, ensuring this content is relevant and provides the maximum engagement with your audience is not easy.
Marketing consultant and CIM Digital Marketing Lecturer and nesma tutor, Joanne Dolezal, will provide attendees with her top tips on writing engaging digital content, which will focus on quality, not quantity to attract the right following rather than numbers. With over 25 years’ experience in marketing, Joanne supports marketing managers, solopreneurs, charities, SMEs and established brands to market their businesses across the UK and abroad.
Following Joanne’s tips on best practice for writing digital content, attendees are offered the opportunity to network, have a bite to eat and a drink courtesy of our sponsors: Motel One and Metnor Construction.
17:30 Registration
18:00 Presentation
19:00 Refreshments and networking
CPD category: Digital integration
CPD duration: 1 hour

Registration and networking is from 17:30; the event starts at 18:00 and finishes at 20:00. If you are non-EU resident, please contact the Network Support team to make your booking.

Contact: Network Support team

Contact e-mail: cim.events@cim.co.uk

Contact phone: +44 (0)1628 427340
