Jenny Ashton-Smith

My background

I’m a seasoned marketer, communications and PR professional with over 27 years of experience and a Fellow of The Chartered Institute of Marketing (FCIM).

I began my career in retail before studying marketing and have since gone on to work across multiple industries.  My expertise spans all aspects of marketing and communications, along with customer experience and business development. I’ve worked for a wide range of organisations too, including start-ups, scale-ups, and blue chips, often with a focus on building brands and driving growth.

Why I love my job

I love the blend between strategy and creative application that marketing and communications brings. Being both a science and an art form makes it a very interesting and hugely varied profession. As a discipline, it is ever-evolving too, and increasingly integrating with other business functions, which all makes for a continually advancing and exciting field to work in. It’s also very rewarding to help organisations develop and grow.